How To Achieve Effective Brand Positioning: Crafting Your Brand Frame

Brand positioning refers to the process of creating an image and perception of a brand in the mind of the consumers. Explore more about brand positioning and learn how to effectively achieve brand positioning. If you want to gather information about something, do you ask to go to the World Wide Web or Google? Successful… Continue reading How To Achieve Effective Brand Positioning: Crafting Your Brand Frame

Top 8 LinkedIn Marketing Trends to Lookout for in 2023

We’re always eager to dig into the annual marketing benchmarks, budgets, and trends report from CPI and MarketingProfs. We particularly are curious to unpack the latest findings following an extremely disruptive and challenging year for businesses and beyond in B2B and B2C marketing trends. Today, LinkedIn is, without a doubt, stands as the best instrument… Continue reading Top 8 LinkedIn Marketing Trends to Lookout for in 2023

Are Single-Page Websites Useful For Search Engine Optimization?

There is a growing number of businesses that use one-page websites. These sites usually contain a welcome message or home page, contact information, a menu, and a map. Some might also have a gallery and links to social media, but the main point is that all the website information appears on one page. “A single-page… Continue reading Are Single-Page Websites Useful For Search Engine Optimization?

Leading Online Reputation Management Tools For 2022

A company’s online reputation can make or break its success. For startups, a single negative review can mean the difference between investors and potential customers choosing to engage with you or going somewhere else. Seasoned businesses also need to be aware of what people are saying about them online in order to respond to customer… Continue reading Leading Online Reputation Management Tools For 2022

SEO Tools Showdown: Semrush vs Ahrefs vs Moz vs SpyFu

Various pieces of evidence have shown the importance of SEO in the marketing industry. One of the reports by BRIGHTEDGE REPORT claims that 68% of online experience begins with  a search engine. Another report shows that 53.3% of traffic comes from organic search.  Search engine optimization (SEO) is the process of getting your website to… Continue reading SEO Tools Showdown: Semrush vs Ahrefs vs Moz vs SpyFu

Online Reputation Management: A Guide For Social Media Marketers

According to a survey by Oberlo, nine out of ten customers read reviews before making a purchase. That is why, currently, all firms are focusing solely on establishing a positive internet image. It’s not easy to keep track of your brand’s reputation. With the rise of the internet and social media, malicious negative remarks and… Continue reading Online Reputation Management: A Guide For Social Media Marketers

ONDC: What Is Its Significance For Indian eCommerce?

The Indian eCommerce industry is one of the biggest in the world. The country’s online retail market stands at $38 billion and is expected to grow to $200 billion by 2026. But India’s eCommerce ecosystem still has many challenges, especially in terms of making payments. Complex payment gateways and limited payment methods are common problems… Continue reading ONDC: What Is Its Significance For Indian eCommerce?