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Seven Pillars of B2B Brand Reputation Management

Seven Pillars of B2B Brand Reputation Management

Did you know?

  • 39% of customers trust brands only if they engage with them on social media platforms.
  • More than 76% of Americans made a purchase after seeing a brand’s social post.
  • 70% of social media users are likely to recommend a brand to friends and family after a positive experience with the brand. 

From the beginning of time, brands have been concerned with image and reputation. But in the 21st century, when every little grumble results in a viral YouTube video, brand reputation management has become crucial to survival.

b2b reputation management

    Image source

Today’s B2B brands must be more vigilant than ever about managing their reputation. A misstep can cost not only prospective customers but also investors, suppliers, and even employees. 

To help you steer clear of the most common mistakes and to pay special attention to your brand’s reputation at all times, here are seven pillars of Brand Reputation Management.

1. Listen to Your Market.

The first pillar of B2B brand reputation management is to listen. Listening can mean a lot of things and it’s not just about hearing words. You also need to be listening for actions, emotions, and motivations behind those actions, emotions, and motivations. Moreover, you must be able to hear what your customers, prospects, competitors, employees, partners, and suppliers are saying or not saying about you in order to understand what they need from you now or in the future – this will help you develop products/services that meet these needs better than any other competitor out there who doesn’t take their time doing research

2. Shape the Conversation.

As you’ve learned so far, B2B brand reputation management is about shaping your company’s image in the marketplace by controlling and managing social media conversations. In this section, we’ll explore seven pillars of shaping the conversation:

  • Focus on the customer: It’s easy to get caught up in internal politics or think too narrowly about your own development. But if you want people to buy from you, they need to trust that they will be satisfied (or even pleased) with what they receive. That means paying attention to what customers are saying about their experiences with your product or service, and acting quickly when there is the feedback that needs addressing.
  • Be proactive: If something goes wrong for one of your customers, reach out immediately and sincerely apologize for any inconvenience caused by whatever problem occurred (whether it was due to your company’s fault or not). If a customer has a question about something related but tangential to their experience with your business, answer those questions promptly without making them feel like an annoyance.

Remember: people respond more positively when companies take responsibility for their actions than when those same companies try deflecting blame onto someone else

The most successful companies recognize that B2B brand reputation management isn’t just about controlling what others say. It’s also about guiding how conversations happen between customers and prospects online through proactive measures such as writing blog posts regularly. Let people know where they can go if they have questions/concerns related specifically.

3. Monitor Your Competition and Other Repurposing Opportunities.

It’s important to monitor what your competitors are doing on social media, in the press, and online so that you can be one step ahead of them or at least avoid any major PR problems.

Use tools like Google Alerts, Google Trends, Mention (a social media search tool), Buzzsumo (a competitive analysis tool), Social Mention (which tracks mentions of brands or topics), and Hootsuite to track conversations about your brand on Twitter; Facebook; LinkedIn; blog posts; forums like Reddit or Hacker News; Instagram post comments; YouTube comments; etc

4. Respond to Aggressive Comments with Minimum Arrogance.

Always respond to onslaughts with a maximum of clarity and a minimum of arrogance.When you do something that sends your customers into an uproar, the best thing to do is be clear about exactly why you did what you did. Don’t be arrogant or defensive about it.

Instead, try to approach the situation with humility and respect for both your customers and competitors. Treat them all as equals and explain how their concerns are valid. If it’s possible for you to reverse course or make amends, do so quickly and humbly. Don’t wait until things get out of hand.

Be respectful but firm, because no one wants to deal with someone who is all talk but no action. This principle is also important when dealing with employees who have been let go by the company. Make sure they’re treated fairly and kindly during their transition period so they can meet new opportunities on their own terms.

5. Invite Your Customers to Tell Their Story.

The fifth pillar of B2B brand reputation management is inviting your customers to tell their stories. Don’t just ask them to give you a testimonial; ask them to submit case studies as well.

Case studies are great because they paint a picture of your customer’s experience with your company, and they are typically more detailed than simple reviews or testimonials. If you request case studies from customers, be sure that you have the capacity to publish them on your website or in an industry magazine.

Additional Tip: Don’t forget that timing matters when posting paid content online. So post new articles during peak hours (like lunchtime) since these times usually attract more readers than usual.

6. Manage Paid Content and Display Advertising Wisely.

Manage Paid Content and Display Advertising Wisely

Image Source

Paid content and display ads should be relevant to your business and relevant to your target audience. If you’re a financial services firm, publishing an article about the latest “IT” isn’t going to help you make money and it could actually hurt your reputation. Likewise, if you sell luxury cars, there’s no reason for you to be advertising on a website with news about local food trucks.

Paid content should also have high-quality writing that is engaging and well-designed; this goes for display ads as well. While many companies think of paid content as something they can slap together without much effort, this isn’t true at all.

Your paid content needs to be just as good as anything else that goes out over your brand’s name because people are going to see it and judge whether or not it belongs with the rest of what they know about your company through other channels like social media profiles or online reviews.

7. Be Honest About Your Strengths and Weaknesses.

When you’re honest about your strengths, your weaknesses and the strengths and weaknesses of others, you gain a competitive advantage. That’s because people can trust you when it comes to sharing information about your company, products or services. If customers know that you have their best interests at heart, they’ll be more likely to buy from you.

This is important for B2B brands because so many companies compete in similar industries where product quality is the main differentiator between competitors. In those cases, reputation becomes even more important than price.

For example: if I buy from Company A vs Company B and experience an issue with my purchase that affects its performance after delivery – which company am I going to go back to? The one that was honest about its product’s limitations

Example: “We’ve found this product doesn’t work well with certain non-standard fixtures”) vs the one who said nothing before selling me something they knew wasn’t good enough?

That’s why honesty matters so much.

To implement this pillar of reputation management make sure you understand what drives your customer base:

What do they value?
What motivates them?
How can you retain those who are unhappy with the company?

Additional Tip: Get feedback from employees about how well their needs are being met by the organization’s policies and procedures for hiring new talent or giving raises when needed. This can help keep everyone happy at work!

Key Takeaways

A solid reputation management strategy could be the difference between survival and extinction in today’s market. To succeed in today’s market, you need a solid reputation management strategy that addresses all seven pillars.

The first pillar, financial growth and stability, is often the most important factor when it comes to brand identity. But if you don’t have a strong relationship with your customers, employees and other stakeholders and if they don’t trust your company won’t survive.

This is an exciting and challenging time for B2B companies. The internet has opened up new opportunities for marketing, but it has also created a whole new world of complexity in terms of how you build your brand. And all this comes at exactly the moment when your company’s survival is more important than ever.

At the same time, we believe that your long-term success requires a commitment to a strategic approach to reputation management that includes everything from listening carefully to what consumers are saying about their needs and desires (as well as about you) to sharing positive stories about your brand with the world at large. We hope we’ve provided you with some useful tips along these lines.

Top 25 Digital Marketing Mistakes That Brands Are Making In 2022

Top 25 Digital Marketing Mistakes That Brands Are Making In 2022

It’s 2022 and no matter what your line of business is, we are sure that digital marketing is a core part of your marketing. With an average person spending 6 and half hours online every day, there are high chances that your next customer will find you online. That is why every business must have a rock-solid digital marketing strategy. But businesses make mistakes, and here are few common digital marketing blunders that businesses often do.

Online Marketing Mistakes Businesses Are Doing 

Not Having a Clear Marketing Goal 

Rudy Guilani rightly said, “Hope is not a strategy,” it certainly isn’t if you are doing digital marketing of your business. You need to have a clear marketing strategy. What do you want to achieve in the next 3 months, in next six months, in 1 year, and in 2 years? Many marketers do not clearly define their goals which is a recipe for disaster. According to co-schedule’s research 

“Marketers who set goals are 376% more likely to report success than those who don’t.”

Let it sink in

So first thing, clearly define your marketing goals. Have goals that are aligned to the business goals of your organization. Make sure the goals are SMART

S- Specific

M- Measurable 

A- Aspirational

R- Realistic

T-Time-bound 

Here’s an example of SMART Goal: By 30 June 2022, we will increase membership sign-ups by 10%. The goal is specific, measurable, aspirational (considering 10% by June is little out of reach), realistic, and time-bound. 

Not SMART Goal: Increase sign-ups 

Undefined Target Audience

Many times marketers do not clearly define their audience, which simply means they don’t really know what they are doing. If you try to be everything to everyone, you’ll end up being nobody to no one. So, define your target audience first. Analyze what is your market and who is your customer? Whom are you serving? Do not blindly guess it. Look at your current customer data and if you are just starting then look into your industry and then use tools to get data instead of making educated guesses. You can hire a customer research firm to help you out. Creating customer personas can help you clearly define your target audience. Although simple demographics can be a starting point in defining your target audience, it surely won’t be enough. Spend more time to understand your customers, their needs and wants, and their preferred kind of content. You can use psychographics for improving your targeting so that you can send the right message to the right audience using the right channels. 

Not Staying Organized

It’s almost impossible to do marketing without staying organized. There are too many things happening and if you are not organized, you’re surely going to miss out on the most important ones. So stay organized, document your strategy, maintain a content calendar, and use a project management tool to manage your tasks and team. 

Not Personalizing the Experience

It is very important to use personalization in your marketing. If you don’t personalize, you will never be able to connect with your audience. Using your prospects’ name in the email while sending a BCC email to your entire list is just unforgivable. 

personalize marketing

Not only your emails but the entire experience of your customers should be personalized. You can learn from their purchasing history, their interests from the psychographic analysis that you have done, and then tweak your message according to that. This will not only gain their interest but also make them more loyal to your brand. 

Not Being Data-Driven

If you are still making your marketing decisions according to your gut it’s time to wake up and look at your calendar. It is 2022 now and you just cannot ignore data. 

Please look into your data to make meaningful decisions about your marketing’s next step. See what your analytics is showing full stop and take a look how your customers are responding to your campaign. 

 What do the numbers suggest? 

Are you moving in the right direction or do you need to make any changes in your campaign? The biggest advantage that you have in digital marketing over conventional marketing is the kind of personalization you can do and the amount of data that you can collect to measure your campaign. Make sure you use the power of data to boost your marketing.

Not Testing Enough

Not testing your marketing campaigns means not really knowing what is working and what is not. You should split test your campaigns, be it email marketing, running ads, where the form should be, or what the call to action must say. Split test, create a control group, send them one information, create a test group, send them the other and see which one is performing better. 

All big companies do a lot of split-testing to ensure they are getting good results. Booking.com, one of the leading digital travel companies, does almost 25000 tests a year to make sure their customers get the best experience and they make better decisions. So, don’t miss out on that. 

Ignoring SEO

Ignoring SEO today can be one of the biggest mistakes a marketer can make (Also Read – 20 SEO Mistakes and How to Avoid Them).

  1. 93% of online experiences begin with a search engine .(Search Engine Journal).
  2. 89% of online purchasers used SERPs to make their decision (Dezzain) 

These numbers don’t lie. Search is a big part of your customer’s journey and you cannot simply ignore it. Even if you think there’s too much competition in your niche, and it will be difficult for you to get results organically, here’s a data point for you: 

50% of searches are long-tail keywords – four words or longer (Word Stream)

Any company that focuses on SEO, will be able to rank for their long-tail keywords. Focusing on SEO will give you more visibility and with time reduce your marketing costs to get similar results, thus increasing your ROI. 

If you need help with SEO, you can contact us or look at case studies to see how we’ve helped our clients with SEO. If you are doing SEO with no results, visit [Seo Ranking Factor ] or let us audit your current SEO strategy

Avoiding Social Media

On an average, people spend 2 hours and 32 minutes on social media everyday. That is a lot of time. Social media gives an opportunity for your business to engage with your target audience. Be a part of the community or build a strong community. 

Here are three social media mistakes businesses are doing:

  1. Many businesses completely ignore social media and are not even listed there.
  2. There are some who have basic accounts set up but they don’t do anything with their accounts
  3. Keep posting stuff that has no value and hence no engagement.

You need to create a social media strategy with an end goal, you should focus on: 

  • Building your brand on social media
  • Engaging with your audience by posting questions, facts and running engaging facebook campaigns.
  • Replying to the queries and comments of your audience 

Not Investing in Content

Content is the king and every business should invest in developing quality content. This is the best tool in your inbound marketing kit and it is rewarding too! 

A research by Demand Metric confirms that: 

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. 

So invest in content. Understand your business and see what kind of content will be most useful for your business out of these.

Content types

Wrong Content Distribution Strategy

A research by SEMRUSH shows, 

94% of the time, social media is used to distribute the content by businesses.

percentage of content distribution

Type of content they produce: 86% of the time, content produced is blog posts. 

Type of content they produce

And blog posts are not the most optimal kind of content for social media. If social media is going to be your number one content distribution channel, focus more on something visual such as images, infographics, and videos. 

Ignoring Mobile

Ignoring Mobile

Source:BroadBand Search

Mobile traffic has increased 222% in the last 7 years and now 53% of the entire internet traffic comes from mobile. You need to have a mobile-first strategy: 

  1. Is your Website Mobile Optimized? Take a test here
  2. Are your emails/newsletters designed according to mobile 
  3. Do you analyze how people are engaging with your digital assets on mobile?

Ignoring Videos

Video is huge. Youtube is the world’s 2nd largest search engine, Facebook, Instagram are all promoting videos more on their platforms, and with increasing internet speeds, people are spending more time watching videos than ever.

  • Videos are shared 1,200 percent more than links and text posts combined (Source:jeffbullas
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

If you are still not using it, you are missing out on big opportunities. Videos are changing the way people are consuming content. Be a part of it. 

Here are few things you can do:

  1. Videos on Youtube
  2. Stories 
  3. Webinars 
  4. Live streaming 

Missing Out on Viral Loops

Viral loop is the method of how you can use your current users/customers to invite your next customers. It’s growth hacking. 

It happens when the product will serve better if your user gets another user on the platform (network effects) 

For example: You’re on Facebook because your friends are, if you are using Skype,you are using whatsapp, you need your friends to be on Whatsapp/Skype as well for communication. 

Or it happens when it gives bragging rights to the people: 

Just see how emails have a signature at the end Sent from my iPhone”.

If you’re on a gaming app, you create leaderboards and encourage your users to share their scores on social media or challenge their friends. This is a viral loop. 

Focusing on Quantity instead of Quality

Lot of businesses fret over the numbers they want to hit, for example:

  1. We will publish 10 blogs a month
  2. We want to do 12 tweets a day 

Both of these goals are fine as long as they are bringing the right kind of engagement, but if you do not focus on creating something valuable, it’s not going to bring any reward to your business. 

An Ahref study shows that 90.63% of all pages in our index get zero traffic from Google and if you are posting 10 blogs a month hoping to get more traffic from Google, you might be doing it all wrong. So instead of focusing on quantity, focus on quality. I want to publish 2 “rankable” blogs instead of 10 might be a better goal. 

Not Creating Subscriber Lists

Not everyone who visits your website is going to buy something, but that doesn’t mean the user cannot buy something in future. But to make sure that you have a chance of converting users in future, you need to engage with them. 

If someone has read an entire article on your website, he probably found some value in your content and might be interested in receiving more information from you in future and you might get business in future. So ask people to subscribe, and have a marketing strategy to send your subscribers personalized and useful information. 

According to a survey by BtoB magazine:

59% of B2B marketers say email is their most effective channel in terms of revenue generation.

A 2019 report by DMA suggests a return of $42 on every $1 spent on emails

stronger ROI on email

An email list is the first step for a successful email marketing campaign. So work on creating your email lists. 

Spamming the Inboxes

Many marketers do not understand the difference between email marketing and blatant spamming. No John, sending an email to 10,000 people with 0 personalization and no credibility is not email marketing. People get thousands of such mails and there’s no way you are going to grow your business by irritating them. 

Not Prioritizing on Customer Retention

It’s cheaper to retain a customer than acquire a new one and yet many times, businesses are too focused on acquiring new customers but not trying to retain/ upsell to their present customers. 

What are you doing to retain your customers?

Does your strategy talk about steps you are taking to increase customer retention? If not, start doing it today!

Ignoring Abandoned Carts

Customers who added products in the cart are only a step away from the sale.

Are you actively looking for what’s the reason for abandoned carts?

Baymard’s research shows these reasons:

reason for abandoned carts

As a marketer, make it as easy as possible for people to checkout, only ask for information that is required. Don’t force account creation, just create an account by default if you want. 

Not Measuring ROI

Not measuring your ROI is the same as playing blind. Without an eye for ROI, you might end up losing a lot of money with not results. 

How much are you spending on your marketing?

What kind of results are you expecting?

What’s the return over your investment? 

Is the money spent well or you could have achieved more ROI by doing something else? 

These are the important questions you need to ask while marketing your business online.

Not Being Agile

Marketing strategy is made once a year, but customers are evolving every day. Your marketing depends upon externalities as well. What is happening in the world? What’s your competitor doing? How is the ecosystem evolving? You need to be agile to see the changes happening and be quick to adapt. 

For example: If you’re a software company in the times of Covid-19, with the outbreak of the virus, your value proposition and marketing might change from how you can increase business to how you can help other businesses retain clients, or cut costs. Your messaging will become more empathetic because of the global pandemic.

Working in Silos

It’s a mistake that both big and small companies make, marketing teams working in silos and not collaborating with other teams.

Different channel teams working in different silos make the situation worse. Big companies have different divisions for paid marketing, email marketing , SEO, and all of them work in silos. 

This kind of structure can reduce the effectiveness of your marketing, with different teams trying to send different messages. All these channels compliment each other. So they need to collaborate.

If you are running a social media campaign, your email marketing team must know about it. If you are going to do ads in newspapers, your digital marketing team must know the same. 

Small companies hire multiple agencies or freelancers to take care of their marketing. They need to make sure that they create enough communication channels amongst them so that they have the complete visibility of the campaign and they can together get better results. 

Wrong KPIs

Once you have clear marketing goals, make sure you track the right KPIs. A difference in what you want to achieve and what KPIs you track can ruin your marketing. For example, if you want to increase engagement on your website, then tracking bounce rate, returning customers become more important KPIs than the total traffic. 

So clearly align your KPIs with your goals. 

Doing Everything Yourself

You cannot do everything alone, you need support from people who are experts in their fields and can help you get better results and also save you money. 

If you try to do everything yourself, you’ll end up leaving a lot of things midway which is the loss of money, time, and opportunity for your business.

Do what you are best at and hire experts to help you with the rest of the things. This will give you time to concentrate on other important things and will help your business achieve more. 

Not Using Marketing Automation

With no code revolution, you can automate a lot of your marketing tasks so you can spend time on effective things and not only on gathering data. Not doing marketing automation means spending time on activities that are repetitive. 

You can use Zapier, Google Sheets add ons, or hire someone like us to automate your marketing so that you spend the most time on things that matter. 

Ignoring Collaboration

Always be open to collaboration with others. Be it accepting/writing guest posts, running a combined campaign or simply doing shoutouts for other businesses. When you do it, not only will you gain additional visibility to a new set of audiences, but also build trust and network in your ecosystem which can help your business a lot. So, think about collaborations, help others succeed, and you will succeed with them. 

What do you think? I am sure you’re doing the majority of things right. What’s the one thing that you’re going to do from now on? What’s the one thing that you’ll fix in your company’s marketing?

Let us know and we will help you bring your business back on track and grow digitally!

 

2022 Content Marketing Trends For B2B And B2C Agencies

70% of marketers trust and invest in content marketing.

Content marketing is a content-oriented marketing strategy centered on content creation and distribution on various channels. Now that’s something you already know, but given the rules, tricks, and strategies change year to year, you must know which content marketing trends will prevail this year.

The ones that worked great last year might not be similarly fruitful now. So, for your help, we have shortlisted the most promising content marketing trends in 2022, based on:

  • 1000+ surveys with B2B and B2C marketing professionals,
  • Our experience as a top-rated global digital marketing agency,
  • Insights from industry experts including Hubspot, Searchenginejournal, and others.

Now, let’s see which content creation trends will rule this year.

content marketing trends 2022

1. Personalized Content Experience

80% of customers prefer to purchase a product or service from a brand that offers personalized experiences.

Also, 72% of consumers only engage with a marketing message only if it entices their interest.

Personalized content delivers delightful customer experiences. No doubt, in 2022, highly personalized content will thrive. So, you must take the leverage of personalization for the growth of your business.

To get started, you’ll need a lot of data. With data, you can segment your audience. The more you segment, the more you know about them. And the more you know about your customers, the more personalized messages you can deliver.

Some practical examples:

  • People are more likely to open emails or app notifications that have their names.
  • They strongly relate to gender-based advertisements of products.
  • They feel a connection with marketing advertisements that depict their same-age people.
  • If they get promotional offers on their favorite products, they are more likely to purchase.

All of this is personalization. It is the most powerful content marketing tool to boost engagement and retain your customers by tailoring content based on their personal preferences. One of the biggest reasons to adopt personalization is that it promises low bounce rates and extends people’s time on the websites, fostering a good relationship between the brand and the customer.

2. Adapting Natural Language Search

In 2022, more than 65% of all Internet searches will be voice searches.

Due to voice search, we’re moving into the world of natural language. Voice search makes upto 20% of all the Google searches on mobile. Especially the younger generation, or you can say your younger customers are more likely to use voice search. At least 31% of the teens use Voice Search. But there’s a catch with voice searches.

Our way of speaking is very different from the way we type. So, our content needs to include natural language phrases and answer questions in a more human way. For example, instead of using “best SEO tools for backlinks”, write about “What are the best SEO tools to check backlinks”. By adopting the natural language strategy, you’ll not only get traffic on content but also make the brand visible.

3. Live Stream

80% of people like to watch a stream from a brand than reading its blog.

The majority of social media networks – like Facebook, YouTube, and even Snapchat, now offer their users interactive, easy-to-use live platforms. The concept of live streaming is an excellent method of promoting products, services, offers, trips, briefs, product launches, and many other things. Last year, up to 3/4th of the internet usage was taken by videos. That’s a green flag to the productivity of live streaming (which is somewhat a form of video).

Snapchat has already gained a wide user base to view its 10 billion videos per day while Facebook Live has received more than 8 billion views from more than 500 million users every day. If you aren’t making any use of live streaming yet, 2022 is a good time to get started!

Experts say that live-streaming revenue may grow to $223.98 billion by 2028.

4. Virtual Reality

According to VR sales statistics, the number of VR/AR devices purchased globally will rise to 68.6 million units in 2023.

VR is among the newest and most popular technologies that have developed gradually. Today, virtual reality has established a solid position in the digital marketing arena. Businesses make use of VR mostly to promote their products and services interactively. Although the technology is a little pricey for now, making it a viable option for only big-banner companies – it is expected to become affordable in the future for all businesses.

When this happens, most businesses (regardless of their size) will be able to use virtual reality. According to predictions, virtual reality has the potential to generate up to 5.2 billion USD in revenue by 2022.

5. Email Newsletter

More than 80% of B2B marketers make use of email newsletters the most in content marketing. (Content Marketing Institute)

It is an old marketing tool adopted by both B2B and B2C marketers for connecting with their audience, clients, and users. Interestingly, newsletters have become more popular among businesses. The reason is the increased success rate of email marketing.

Every $1 spent on email marketing generates $42, which is a 4,200% ROI.

As it’s one of the important factors for every digital marketing agency, email newsletters are transforming into a potent way of promoting and distributing content.

6. Storytelling

Stories are 22 times more entertaining and easier to remember as compared to facts and figures.

Storytelling is more like the fate of content marketing. Your readers, audiences, and customers, everyone is already stuffed with info and merely has time AND patience to read boring content. They want content that’s to-the-point, trustful, and engaging. That’s where the storytelling approach comes in. It is the perfect way of feeding new content appealingly.

What you need for growth is interesting content that is capable of driving the attention of your users, audience while keeping them jelled throughout your story (till your purpose of showing them content is fulfilled).

Key points to use in the storytelling approach:

  • Replace boring sales pitches with unique, real, and engaging content.
  • Delve into your audience’s lives – from their morning coffee to getting into a cozy bed at night. Then, relate your content to their daily activities. It makes your audience feel a connection with your brand.
  • Make your content emotionally appealing. It encourages your audience to notice, remember, and share your brand.
  • Trigger their pain points to make your marketing message more touching and compelling.

To Conclude:

Learning about all the above trends is not enough. B2B and B2C Content marketing is growing into a dire need for a successful content marketing approach. If you need direction, we can guide you on the best content marketing strategy for your business.

                                                                        Let’s Discuss Your Content Strategy For 2022

Google Ranking Factors of 2022 To Boost Your Website Traffic

Google Ranking Factors of 2022 To Boost Your Website Traffic

Wish to be more organically visible on Google this year? Then, you should focus on the top Google ranking factors in 2022. Google is constantly updating its algorithms. Every major update, Rankbrain, Panda, Penguin, Hummingbird, and Pigeon has brought new opportunities and insights for marketers to optimize their websites’ organic visibility.

In 2021, these were major updates – Passage Ranking, MUM, Core Web Vitals, and Link Spam. Also, the giant search engine announced to include page experience as a metric of their desktop ranking system from Feb 2022.

Keeping all this in mind, let’s outline what your SEO strategy should be this time. Below is a list of top 2022 Google SEO ranking trends by our experts.

Note: Some of the SEO trends of 2021 will repeat in 2022. This is simply because those SEO practices are still beneficial for you.

Target Long-Tail Queries For Passage Ranking

Google now uses AI to index individual paragraphs or sentences from web pages because of the Passage Ranking update. Therefore, now, you can see specific paragraphs appearing on the featured snippet. The logic behind this is to provide quick answers for queries rather than making users quest to find those answers on relevant web pages.

Here’s an example by Googe explaining this process.

We got a query “How can I check if my house windows are UV glass”. Our bots looked at the possible results, and with our Passage Ranking update, Google understands that the passage from page (B) better answers the query than the page (A).

So our system put the passage on the ranked featured snippet. This also applies to how we rank web pages overall.

Target Long-Tail Queries

The key takeaway from here:

  • Target long-tail keywords in your web pages.
  • Only publish high-quality and in-depth content on the topic.
  • Work on your web page content structure to make indexing easier for Googlebot.

Create Descriptive URLs With Keywords

Tell us – what is the first thing you see on a webpage? We guess that is the title, right? The title or main heading gives an overview of the content to web visitors. In the same way, the URL structure gives a run-through of the webpage to Google bots.

So, a good URL helps google crawlers to understand the webpage better, and these bots thus put your web page high in search results for relevant queries.

But what is a good URL?

  • Short
  • Easy to comprehend
  • Self-descriptive
  • Contains your main keyword
  • Excludes prepositions
  • Has relevant categories

A URL with the above attributes becomes Google SEO – friendly. Plus, it makes your webpage look more reliable in the visitor’s eyes. For example, consider the following URLs:

www.yourdomainname.com/x7&jjjhjkltb-hsdwelfhfasdfksdll/blog/technical/Google/Google-seo-ranking-factors to-watch-in-2022/

www.yourdomainname.com/blog/SEO/Google-seo-ranking-factors-2022/

The second one is an ideal URL for a blog explaining “Google SEO ranking factors 2022”. It contains the main keyword and is user-friendly, easy to read, and shareable as well.

Why is it a ranking factor?

Google always wants to improve the user experience, and you are doing so by creating meaningful URLs. Secondly, with the inclusion of the keyword in the URL, you can show its relevance to a search query. That’s why it is an important ranking factor. Moreover, it also increases domain authority.

Work On Core Web Vitals

Google now considers core web vitals as the major metric to evaluate the user experience of a webpage. This evaluation matters greatly for your website to appear in the top position in SERPs (Search Engine Result Pages).

Core web vitals include First Input Delay (FID), Largest Contentful Paint (CLS), and Cumulative Layout Shift (CLS). If you own a website, you must optimize these attributes. Let’s see how to do it.

  • Evaluate your website using the Google Webmaster’s tool – Core Web Vitals report.
  • There are also three other tools: Page Speed ​​Insights, Lighthouse, and Chrome DevTools panel.
  • These tools will tell you how your site is performing, present problems in UX, and how to fix them.
  • Use “preload tag” on important resources to increase LCP score.
  • Minimize long tasks on the website by breaking up the code into smaller chunks to improve the FID score.
  • Make your web pages mobile-friendly.
  • To improve the CLS score, work on moving visual elements on the page.
  • Use HTTPS on your website.
  • See that important content on a page is easy to find

Here’s our detailed blog on Google Core Vitals if you want more information. Working on core web vitals will also help you optimize the desktop experience, which Google will consider a ranking metric from Feb 2022.

Use Keywords In The Title Tag

For a developer, it is an HTML element. For Google, it is a ranking factor. And for a website user, it is a clue giving the idea of what’s on the webpage. So, by including a keyword in the title tag, you tell both the user and Google about the web page’s content. Google, Bing, and all other search engines will look at the title tag to find web pages relevant to the user’s query. Clearly, if you include the keyword in the title tag and it is relevant to the search query, the search engine will index and rank your webpage.

Create MUM-Friendly Content

Google MUM (Multitask Unified Model) focuses on helping users when there isn’t a simple answer to their queries. For example, a query such as “how to prepare for your upcoming trip to a place” will require users to perform many searches (about the weather, places to visit, what to pack) to get the relevant answer.

With MUM AI technology, Google is now making itself capable of answering such complex queries like an expert. Here’s an example by Google:

MUM AI technology

It is 1000X times advanced than BERT. The best part is – apart from understanding language, the MUM also can generate it. That means, if there is information about your query in a different language, MUM will be able to find it, translate it, and provide it to you.

MUM_UPDATE

What does this mean for SEO?

Right now, we can’t answer this question. We have to wait till the rollout gets pace. However, Google MUM will definitely affect the search results. In the opinions of SEO experts, these are the factors that make your webpages MUM-friendly:

  • High-quality long-form content, including possible comparisons and related topics.
  • Use of natural language key phrases in your web content.
  • Multimedia format content that answers questions and provides added value.
  • Multilingual website to attract regional ranking.
  • Easily readable and simple content without jargon.

Use Keywords In ALT Tag

Leave a thousand words. Even when your image is worth a billion words, the bot crawls what is in between the tags. It cannot see the image without a relevant tag. So, you should tell the search engine what the image is all about. This is what the alt text does. Text in image alt tags appears in the SERPs.

Consider this:

image01

What will the search engine learn about the image while crawling through the tag – image01.jpg?

Is there any way ‘image01.jpg’ is relevant to a search query? You can make it rankable simply by including the keyword in a meaningful alt text like “Google SEO Ranking.” This is the correct way.

Keyword Stemming

Keyword stemming in SEO is one of the important Google SEO ranking factors in 2022 to focus on. What is keyword stemming in SEO? Keyword stemming is done to generate more new words or phrases from a single word called root word. Here, it is important to identify the right root keyword. The entire SEO strategy is primarily based on correct keywords. A keyword is like a bridge between your website and the audience you are targeting.

Coming back to the keyword stemming in Google, some suffixes or prefixes are added to the root keyword to generate new variations of the keywords. The same technique is used to find the root keyword by removing prefixes and suffixes. This year, you should use variations of the keyword you want to rank. This will definitely generate more traffic and improve the rank of your website.

An example: from the root keyword ‘consult’, we can generate the following variations of the keyword:

  • Consult
  • Consulting
  • Consultant
  • Consultants
  • Consultative

Internal Anchor Text Links

Making some changes in internal linking can improve the rank of a website. However, these changes can be good or bad for you. If you are updating the anchor text of internal links, make sure that these changes offer a better understanding of the context of the web page to the search engine. When Google crawls your website, it tries to do it from the user’s perspective. If changes in the anchor texts improve the experience and understanding of the user, this will without any doubt improve the rank of your website.

HTTPS

If you can see https in the URL bar, you are on a secure website. Otherwise, the browser will say that the website is not secure. In some browsers, it will be simply https://www.mydomainname.com. Google, back in 2014, made SSL certification a ranking factor to protect the privacy of its users.

HTTPS makes sure that the information visitors are sending or receiving is secured. It is being sent and received in encrypted form. So always buy the relevant SSL certificate. You can count on your hosting services provider for that.

Outbound Link Quality – Ethical Link Building

Outbound links and their quality equally matter in the SEO of your website. What does quality mean here? Apart from considering the domain authority, also see how relevant it is with your website. If it is natural, this will boost the rank of your website.

Outbound linking will increase relevance, improve reputation, boost value, and encourage backlinks. And, if you expect us to share the best Outbound Linking Practices, we have this to say:

  • Look for natural outbound linking opportunities.
  • Make use of tools for finding the related links.
  • Avoid using backlink networks.
  • Avoid too many links.
  • Make sure that links are opening in new tabs.
  • Be Strict With User-Generated Links

Mobile Friendliness

Are you familiar with the term mobile-first indexing? If not:

Mobile Friendliness

The search engine will, first of all, see whether your website has a mobile version or not. If not, Google will put your website on the back burner and index the other websites with mobile versions.

However, having a broken mobile version of the website can adversely affect the performance of your website. Whether using a smartphone, tablet, or laptop, the user should not be deprived of a great browsing experience.

Page Speed

Page speed is one of the most important Google SEO ranking factors in 2022. It has been a ranking factor since 2010. It is a ranking factor not only in desktop searches but mobile searches as well (from July 2018 onwards). So, if you are frustrating your visitors with slow webpage speed, Google will frustrate you. Google does not appreciate it if you make its user wait for long. Therefore, expect no improvements in ranking. Prepare for the downfall of your website. Improve your site speed if you want high ranks.

Publish High-Quality Content Consistently

Let’s look at how Google decides to show a website in SERPs:

A Google user submits a query that the crawler uses to index web pages. A crawler crawls through the content between HTML tags. If the keyword searched by the user is present on the webpage in an adequate density and at the right spots, the crawler will index your webpage. Now the ranking algorithm will consider the content quality and other ranking factors to rank your website. So, to rank your website in search results, it is imperative to provide high-quality content to your web guests.

What are the traits of high-quality content?

High-quality content is informative, relevant, accurate, up-to-date, keyword-optimized, and with zero spelling or grammar mistakes. It is simple and easy to read and understand. Duplicate content, keyword stuffing, and poor quality content are big no.

Focus on Voice Searches

Today, more than 70% of netizens prefer voice search over text. Does your website is voice-search-friendly? If not, you may lose a plethora of potential customers in 2022. We are certain that you don’t want this to happen.

So, here are the tips to prepare your website for voice searches:

  • Target Long Key-Phrases / Search Queries
  • Modify Your Content to be Speech-Friendly
  • Follow Mobile-First Indexing Guidelines
  • Structure Your Content for Local Results

So, these were our speculations of Google’s top SEO ranking factors in 2022. Apart from them, it is advisable to refresh your existing content consistently. You can also try Google Discover to grow your traffic. We also provide:

FREE SEO CONSULTATION

 

12 Exceptional [Free] Online Marketing Tools To Grow Your Business in 2022

12 Exceptional [Free] Online Marketing Tools To Grow Your Business in 2022

Wish to grow your business in 2022 as per your desires? Then, some top-notch online marketing tools can absolutely help!

For a successful online marketing strategy, you must be familiar with the respective tools that simplify the task and bring more productive results to your efforts.

Here we have listed some of the best, free, oft-overlooked online marketing tools of 2022 that can prove beneficial if used the right way. For better understanding, we have divided the tools into four categories.

A. KEYWORD RESEARCH
B. WEBSITE AUDITING
C. SOCIAL MEDIA
D. LINK BUILDING

Let’s dig in and explore the most productive Internet marketing tools

Online Marketing Tools You Often Overlook But Can Completely Redefine Your Marketing Strategy

A. KEYWORD RESEARCH

SEO is the main source of getting your brand indexed in search engines, and Keyword Research is the base of SEO strategy. According to Ahrefs, 92.42% of keywords get only a maximum of ten monthly searches.

So you need pro-level keyword research for your campaign’s success. There are countless tools available to help search-relevant keywords of your purpose. Among these, below are the three that marketers often oversee, but we liked pretty much.

1. Google Trends

When you are new to the marketing world, it’s no less than a blessing to get advice, and that too without any cost? Great isn’t it! Google Correlate is one gem of a tool that brings you advice right from the source itself. Google’s Correlate tool is most overlooked but marketers are not aware of its potential.

When you are new to digital marketing, it’s no less than a blessing to get fruitful advice, and that too without any cost? Great, isn’t it!

Google Trend is one gem of a tool that brings you advice right from the source (your target audience) itself. Well-known names like Hubspot, Search Engine Journal and SEMrush recommend this tool for keyword research.

It is a free tool that shows how often particular terms are searched on Google over specific periods. Thus, it offers marketers the opportunity to analyze the popularity of given search terms over time in different areas of the globe. Moreover, with it, you can also discover variations in keyword search volumes triggered by real-world events.

google Trends

We tried out the tool, and it works amazing! This is what we think of this tool.

Pros:

  • You will find the list of trending keywords by location.
  • It will offer you keywords according to seasonal trends.
  • The tool helps you discover the stableness of keywords’ search volume.
  • Offer you keywords of specific niches.
  • Ideas for content marketing and social media marketing.
  • Help you with comparing brand competition.
  • Make you understand the local differences in search query patterns.

Cons:

  • Offers limited related keywords.
  • A lack of data presentation options – graphs and reports.
  • There is no data export option.

Verdict:

Apart from the above cons, the online marketing tool works wonders. Its insights on location and seasonal trends in keywords are very helpful for geo-centric and seasonal campaigns. The best thing is you can compare several search terms side by side. Give this tool a try, and you will know why we listed it here.

Price: Available for free.

2. Soovle

Wouldn’t you love it when Google autocompletes the keyword research you are up to? Soovle is a free online marketing tool that does the job well. Like Google’s autocomplete feature which is used in generating blog titles and keywords, Soovle also works in a similar way and offers you autocomplete suggestions from different sources.

Soolve webspero

Pros:

  • Autocompletes the keywords suggestions you enter.
  • Picks suggestions from a list of sources, including Google (default), Amazon, Bing, Yahoo, YouTube, and Wikipedia.
  • You can change the default source from Google to another from the available options with one-click.
  • Shows lists of all possible keywords, longtail keywords, and keyword phrases matching your search item.
  • Quick and easy.

Cons:

  • Manually shortlist keywords that suit your requirement.
  • Can’t search location-wise

Verdict:

Overall, Soovle is another great option for keyword research tools. Not just it is free to use but also offers great help in finding the best keyword selections matching your need.

Price: Available for free.

3. Ubersuggest 

If you are a marketer in search of not only text-based keywords, then Ubersuggest is your best bet. The keyword research tool provides you with options to choose keywords on the basis of different categories. Here’s an extract of the tool in brief.

ubersuggest webspero

Pros:

  • Suggests keywords on the basis of location.
  • Find keywords from different sources, including Web, news, YouTube, images, and more.
  • Use ‘*’ to find automatic suggestions
  • You can also select keywords alphabetically.
  • Possible to download selected keywords.
  • Lets you expand the keywords

Cons:

  • The process to go through all keywords is time-consuming and tiring.

Verdict:

We are really shocked on how can marketers ignore the potential of Ubersuggest. The keyword tool offers a gamut of useful features that can prove a game-changer for your SEO strategy.

Price: Available for free.

B. WEBSITE AUDITING

More than 73% of people will access the internet only via mobile devices by 2023. Have you audited your website to make sure it is mobile and search-engine friendly?

In marketing, a deep analysis of your website plays a crucial role. By doing so, you review the determining factors of your visibility in search engines.

Check out the tools we found quite interesting in simplifying your website auditing task.

4. Woorank

Woorank is a powerful yet less-known SEO-Audit and Website Review tool. It helps marketers analyze their website in depth to make them easy to be found. It’s disheartening to see such a great tool not getting the popularity and userbase it should be. Anyways, let’s have a quick look at what the tool has got.

woorank webspero

Pros:

  • All-in-one package for website owners, in-house SEO team, and large-scale SEO firms.
  • Ability to control and manage relevant improvements for top webpages.
  • You can download the search results as PDF files or as slides.
  • Available as an extension for Google Chrome and Mozilla Firefox

Cons:

  • Free version is available as 14-days trial only.
  • Few reports are out of your reach if you haven’t upgraded to the paid version.

Verdict:

Woorank is a wonderful tool for small marketers who have tight budgets to meet their requirements. You can even use Woorank without actually signing up using a trick. The subscriptions start at really reasonable rates, so even if it does cost you some bucks, you shouldn’t overlook the amazing feature set it offers.

Price: There are 3 pricing plans of Woorank, with the base subscription starting $49.99 onwards.

5. Seoptimer

Locate the critical errors on your website within seconds with this feature-rich tool we spotted. Although not on the first rank, Seoptimer offers marketers great help with suggestions on what needs to be improved, changed, and what you should do next on your website.

It’s really easy to use and the interface of the tool is extremely user-friendly.

seoptimer webspero

Pros:

  • Instant results.
  • Suggests with options on what to do next to make website more SEO-friendly.
  • Report is downloadable as PDF file.
  • It can test any subpage.
  • Shows detailed report of corrections and errors.
  • Available as a Google Chrome extension.

Cons:

  • The only flip point of the tool is that it isn’t exactly a free tool. After a trial period of 14 days, you need to upgrade to the paid version.

Verdict:

Seoptimer is meant for those marketers who are in search of a complete website auditing package within a small budget. The tool offers every detail on website elements along with suggestions.

Price: Available for free.

6. Website Grader

Find out how powerful your website is with this feature-rich tool for website auditing. Website Grader works very in a simple way. Just enter your website URL which you want to receive the report about.

websitegrader webspero

Pros:

  • Fantastically, the report shows details on everything from site speed, page size, page requests, to page redirects, browser caching, compression, and render blocking.
  • Separate suggestions for SEO, performance, mobile, and security.
  • Suggestions on what you need to do next.

Cons:

  • Available as a free tool in its 30-days trial pack.
  • No suggestion or improvement report on content throughout the website.

Verdict:

Website Grader is a useful tool when you want a detailed report of your website in a user-friendly and engaging interface. One thing that makes it better is the well-ordered and separate reports on different factors. For small marketers, it’s a really handy tool.

Price: Available for free.

 

C. SOCIAL MEDIA

More than 50% of digital marketers plan to invest in Facebook, YouTube, and TikTok campaigns in 2022.

Your business, brand, anything you do online is incomplete without promoting it on social media these days. For small marketers, the use of free social media tools that offer functionality like paid ones is a blessing. Your marketing campaigns and management on social media can be a turning point if you use the ideal tool.

2022 Social Media

7. Hootsuite

Although quite popular, most people do not know that Hootsuite can be a perfect social media tool as well. It encompasses so many features worth trying out for small marketers who rely on free tools for their social media management.

HOOTSUITE WEBSPERO

Pros:

  • Supports around 35 popular social media platforms.
  • Dedicated tool for automatically finding and scheduling content.
  • Real-time analytics to help you make data-driven decisions.
  • Message tracking and mentions.
  • You can use Hootlet plug-in to share information with ease.
  • Add multiple teams to specific social media accounts or as required along with other team collaboration options.

Cons:

  • Free trial for 30 days only.
  • Some advanced features are locked for paid version.

Verdict:

If you are inclined towards finding a social media tool for personal use then Hootsuite is the best solution. But for commercial use, you might want to switch to its paid Enterprise version which offers best of its features.

Price: There are 4 plans to choose from. The base subscription starts from Rs.1260/mo*.

8. Buffer

Track your followers and adjust your posts accordingly with Buffer. The social media solution presents you with a better way of sharing and managing your activities. In addition to, it has scheduling and other interesting features worth checking out.

Pros:

  • Finds best times to share content to make it visible to your fans and followers.
  • Schedule posts.
  • Supports all major social media networks Facebook, Twitter, Google+, Pinterest, LinkedIn, etc.
  • Multimedia options to add images, videos, and even use pablo.
  • Available for Android, iOS, and as a browser extension.
  • A pool of customization options such as font sizes, formatting, typography, and more.
  • Clean and simple layout.

Cons:

  • Most options are based around scheduling posts and posting content.
  • Not a forever free tool. After 30 days, you need to choose from Small Business, Medium Business, and Large Business versions ranging $50/$100/250 per month.
  • No Instagram integration into the platform

Verdict:

Schedule your posts easily using this superb tool. It smartly tracks the activity of your fans and following and finds the ideal time to post in order to bring you maximum exposure and response. Buffer is quite impressive in many aspects yet lacks a bit in one or two, which you can ignore if you are trying to cut short on budget.

Price: There are 2 different categories for “Individuals” and “Teams and Agencies”. The base subscription for Individual is available for free whereas for the second category, it starts at $99.

9. Tweetdeck

Almost disregarded after the introduction of new tools, marketers are unaware of what Tweetdeck can actually do. The social media tool is best for those marketers who are Twitter-based. It brings personalized Twitter features to your door without paying anything.

tweetdeck webspero

Pros:

  • Absolutely free for Twitter users.
  • Offers options like custom timelines, team accounts, and Twitter lists and searches.
  • Manage multiple accounts.
  • Track lists, searches, and more.

Cons:

  • Functionality limited to Twitter only. Other social media networks not supported.
  • No build-in analytics
  • Not very usable on mobile devices

Verdict:

If your business is circled around Twitter as the major focus, then none can be better than Tweetdeck for managing your social media activities. In short, it’s master of what it does yet not an all-rounder.

Price: Tweetdeck is free to use for registered Twitter users.

 

D. LINK BUILDING

More than 55% of web pages have no backlinks. (Ahrefs) So, there is a great window of opportunity for you to outrank your competition.

Regarded as one of the most vital elements of SEO and online marketing, most marketers know the term Link Building and its importance but are likely to be unaware of these superior link-building tools that can be of great use at no price.

10. HARO

Although not so popular among the marketers, but HARO can work as a brilliant link building tool. If used properly, it acts as a great tool for marketing and building your brand with the useful links from SEO point of view.

Haro webspero

Pros:

  • Builds the brand reputation by bringing you authority links and press.
  • You don’t need to go striving for links as the journalists come to you for information in return of links.
  • SEO-friendly technique, followed by some of the most popular media outlets.
  • Brings diverse profile of useful links related to your niche.

Cons:

  • Cannot be used as a single source of link building.
  • Only the basic version is free that does not offer all the necessary features. For more results, you need to upgrade to the Standard, Advanced, or Premium version ($19/$49/$49).
  • The journalists do not always respond or easily accept your contribution.

Verdict:

HARO is not originally a link building tool so if you want a complete solution then it might not be the perfect fit. But, if used right the same can prove a passive way of bringing you relevant backlinks on your niche from high authority media outlets.

Price: The basic package is free to use, with 3 paid packages starting at $19/mo.

11. Check My Links

Do you follow Broken Link Building technique for marketing? If you do, then no other tool can be as useful as Check My Links. The tool works simply on broken links concept and is best at it. For small marketers who need a free tool to identify broken links, this is an apt solution.

Pros:

  • Available as a Google Chrome extension.
  • Checks for all broken links on a webpage.
  • Publishes HTTP response codes and full URLs of broken links in the Console log.
  • Completely free.

Cons:

  • Available only as a Google Chrome extension. Other marketers using different browser may have to go empty handed.
  • Focuses only on identifying and highlighting broken links on a webpage.

Verdict:

Focused mainly on broken links, Check My Links is a great tool for getting rid of non-working links throughout a web page. But the catch here is that it does not offer any other features related to broader concepts of Internet marketing and link building. Overall, it is perfect for the purpose it is meant for and can be used as an additional tool.

Price: Extension available for free.

12. LinkMiner

Pretty much like a better version of Check My Links, LinkMiner offers you two-in-one functionality when it comes to broken links. Marketers who not only want to know the broken links on their web page but are also interested in knowing the number of broken links pointing to the page can completely rely on LinkMiner.

Pros:

  • Google Chrome extension available.
  • Highlights broken links on an entire webpage.
  • Shows a total number of broken links pointing to a webpage.
  • Shows the count of total outbound links in a page on a Google SERP.

Cons:

  • No extension for other browsers.
  • Ideal option only for finding Broken Link.

Verdict:

LinkMiner is a supercool marketing tool when all you need is a dedicated solution to manage broken links. It offers multiple features that make managing broken links easy and fun. BUT…if you want an all-in-one tool for link building, it might be a secondary choice to consider.

Price: Extension available for free.

THE BONUS TOOL – Canva

Even though the list has ended, we have a bonus tool for marketers that they should use for all the image-editing work. Canva is a multifunctional picture tool that makes creating graphics not only easy but also an engaging process.

Marketers at times need something in graphics that can captivate the viewer like infographics, banners, memes, and many more multimedia items. For small marketers and businesses, Canva is the first choice. Apart from creating new ones, you can even edit the existing images with a few available features and then save them on the cloud.

canva webspero

Pros:

  • Offers all-in-one toolbox for graphic designers.
  • Around 100 fonts and 8,000 templates available.
  • You can make presentations, business cards, posters, Facebook event covers, infographics, and more using this multifunctional tool.
  • More organization and storage
  • Available as an extension for Google Chrome.

It’s simply not possible to list all the wonderful features that Canva offers. We recommend you to give this dedicated designer tool a try and you will not regret the decision.

Cons:

  • Free icons are limited, to use more you need to pay $1 per icon.
  • Though the basic version is free of cost, if you need Canva for official work, then you would be required to purchase its monthly or yearly subscription.

Verdict

Canva is a great option for all the designing work, especially if you need to use the free templates. Considering the price, yes it costs you some bucks, but it is still cheaper than other professional tools. So all in all, Canva comes as a decent choice for social media graphics and tons of additional features.

Price: Paid subscription starts at $13/month or $100/year.

 

The Conclusion

Online marketing is the soul of building your brand online and there’s always a right and a wrong way of performing it. Before deciding one tool for every specific purpose, I will recommend you to better test all three choices first and then pick one. If you don’t find a single option that fits all your purposes, fret not and use a combination of tools. It’s no crime!

What you need for a powerful and successful online marketing strategy is a mix of all tools that will help you throughout your journey to increase traffic, improve search engine ranking, establish an identity on social media, productive email marketing, unique content strategy, and getting customers!

Got suggestions? Feel free to leave your feedback in comments below.

Exit-Intent Pop-ups: Top Tips And Tricks To Generate Revenue

‘Leaving already? Enjoy the discount’, ‘Your cart is waiting’, ‘Don’t miss out’.

Well! This is how most of the websites convince you to get back when you are about to navigate away from it. Isn’t it? Known as exit-intent pop-ups, these are the type of website overlay used by brands to convert the visitors into conversion. 

The exit-intent popup is no more a secret but surely a powerful weapon meant to display soul-stirring ads when users are about to leave the website. Most of the enthusiastic brands make use of Exit-intent technology, which is a behavioral software to detect the mouse movement of visitors on the page. On discovering visitors leaving the website, the technology automatically presents a pop-up display to entice them.

Sounds interesting? Surely it is, as the concept is the prominent way to turn up the trumps in digital marketing. Even the conversion science says that you can save up to 10% to 15% of visitors by displaying dazzling pop-up on their abandonment. Now, are you too fascinated to relish additional revenue in a store with exit-intent popups? Here’s how you can do well.

Make Visitors Feel Special By Using Their Name

Where the primary hope of businesses in using exit-intent pop-ups is to get back the lost visitors, half of the chances are that these may end up annoying them. The reason being, too generic or simple content isn’t rip-roaring. 

The fact that 80% of customers prefer to buy from the brand that presents personalized services entails dropping the general ideas. The interesting solution is to make the visitors feel special by using their name in bold while displaying ads. Surprisingly, you do not need to grasp the straws in detecting the name of visitors as you can ask it in the previous pop-up or can get when they subscribed to email.

 

  • Bring Smile With Coupon Code Pop-Ups

Get 10% off on your cart…’ Who doesn’t like to hear such words when they drop around to shop at your website? You can use this as your core strategy to electrify the audience who is about to abandon your webpage. 

Further, presenting the discount code works like icing on the cake. The reason being, 93% of consumers are in search of a good deal and use discounts or promo codes throughout the year. Therefore, let the customers enjoy the discounts for hefty revenue in your store.

Coupon Code Pop-Ups

Here are the top benefits your brand can achieve by bringing a smile to visitor’s face with coupon pop-ups –

  • Create a sense of curiosity among them to search for other products on your website
  • Inspire them to return back soon to avail such amazing offers again.
  • Develops a win-win situation by benefiting both customers and businesses.

 

  • Surprise Them With Something Meaningful

Showing the visitors that you value them from the bottom of the heart is a sure-shot way of converting them into leads. One such fantastic way is to offer them content upgrades free of cost. 

Surprise Them With Something Meaningful

By content-upgrade, it means the higher-value version of the content they were glancing at your page. You can do so by presenting the downloadable PDF format of the blog or article they found useful so that they can save it for offline use. Video recordings, a Quick-start guide, and E-books also work in favor of your business.

 

  • Use ‘Wait’ As An Action-Packed Expression

Wait a second’ sounds like suspense and creates curiosity among the audience to look for the next step on your website. Since ‘wait’ is a powerful verb and won’t let the visitors leave without notice, you can use it in exit-intent pop-ups to enjoy more conversions.

Use ‘Wait’ As An Action-Packed Expression

It is suggested to harness this method on the landing page or product page that are meant to derive revenue. Don’t forget to highlight such an expression with bold and quirky colors to rouse the audience.

 

  • Fascinate Them With Free Shipping Pop-Ups

Do you know, ‘Consumers from four to five times are more inclined towards shopping the products when brands offer them free shipping’? You can use the flashes of shipping costs to be on the crest of the wave and lessen the chances of people abandoning your page due to considerable shipping. The best time to display free shipping pop-ups is during and after visitors add the items in the cart but leave without shopping. 

Fascinate Them With Free Shipping Pop-Ups

The two ways to head towards ‘free shipping exit-intent pop-ups are:

  • Offering coupon codes inside the pop-up
  • Include the link or button that say Apply the code instantly to make the visitors get back on the product page

 

  • Make Them Stick To The Page With Progress Bar

According to one of the famous studies by Dr. Brad A. Myers, people prefer progress indicators as it boosts satisfaction. To a little more surprise, displaying the same on display ads can surge the respondents’ engagement and help you enjoy the desired revenue.

The fact that incomplete tasks or situations cause a sense of discomfort among people, as proposed in the concept of the Zeigarnik effect, can urge your visitors to complete a full bar and move to the next step. In other words, displaying the progress bar in exit-intent pop-ups may charge the emotions among visitors, all leading in your favor.

 

  • Urge Them By Creating Urgency

Robin Sharma, a popular Candian writer once said, ‘Nothing happens until you move’. To make your visitors turn into profitable leads, you need to get into action now and make them grasp the value of your offer. This can be done by creating urgency in the exit-intent pop-up ads when they intend to leave the website for a thought that they might visit later.

Urge Them By Creating Urgency

The two most famous way to urge the visitors into taking actions are –

  • Including the timer to notify the expiration of discounts or offers
  • Including the limitation of stock to develop extremity

 

Amazon, the largest E-commerce company is an impeccable illustration of the concept as it displays the scarcity and urgency ads in a perfect way. It’s ‘Today Deals’ sections represent the limited offers and compel the visitors to shop immediately, ultimately resulting in an increase in its revenue.

 

  • Strike With Stellar Visuals And Animations

Developing a fascination among visitors is one of the best approaches to make them stick to the page or site. This is because folks have a 323% better grasp of visual representation than written content. 

Strike With Stellar Visuals And Animations

You can make this a key to boosting revenue by including stellar animations in your pop-ups ads. This is a definite tip to grab all eyes as consistently moving visuals blended with Call-to-Action stir visitors and they end up taking action on it.

 

  • Ensure Them With Social Proof

Another technique to glue the visitors on your page is to develop business credibility. Representing social proof, that is the number of people already harnessing your service is a great way to make a kill. This especially works like a magic for the brand that yearns for substantial joiners or subscribers to their content and services. 

Ensure Them With Social Proof

Knowing that such a tremendous amount of people are already in your business, most of the visitors get persuaded to make their decision in your favor. 

 

Bonus Tips

There is no limit to improve and be better in the field. Concerning this, here are a few more ways that you can harness in your exit-intent pop-ups to ace the game of advertising.

  • Roll on your pop-ups with arrows to give the visitors directions about what next.
  • Provide a choice of YES and NO to reduce the chance of visitors getting annoyed with your ads.
  • Hold a contest and display that in an ad to rouse people to participate in it.
  • Offer a free trial and represent it in your ad to make it tempting.
  • Ask the visitors to follow on other social media channels
  • Add testimonials in pop-ups to turn their thoughts positive towards you.
  • Make use of eye-catching colors and fonts to stir the eyes of people.

 

Peppy To Pop-Up In People’s Sight For Prosperity?

Now when you know that exit-intent pop-ups are just an extra bit of effort to convince the visitors to convert them into leads, are you ready to channelize them to enjoy tremendous revenue in 2021 and so on? All you need to implement exit-intent pop-up technology and blend the aforesaid out of the box idea to let the campaign be on the up and up.

For any doubt or wishing to get hold of groundbreaking strategies, hire WebSpero Solution – the top-rated digital marketing agency to come off with flying colors. Believing to disperse the essence of success, we deliver proven results to boost your leads, sales, and revenue. Get your part of success now!

Let’s raise a toast to the simpler route to raise revenue 🙂