by Rajiv Partap Singh | Mar 25, 2021 | Business, Marketing Services, Tips
It’s 2021 and no matter what your line of business is, we are sure that digital marketing is a core part of your marketing. With an average person spending 6 and half hours online every day, there are high chances that your next customer will find you online. That is why every business must have a rock-solid digital marketing strategy. But businesses make mistakes, and here are few common digital marketing blunders that businesses often do.
Online Marketing Mistakes Businesses Are Doing
Not Having a Clear Marketing Goal :
Rudy Guilani rightly said, “Hope is not a strategy,” it certainly isn’t if you are doing digital marketing of your business. You need to have a clear marketing strategy. What do you want to achieve in the next 3 months, in next six months, in 1 year, and in 2 years? Many marketers do not clearly define their goals which is a recipe for disaster. According to co-schedule’s research
“Marketers who set goals are 376% more likely to report success than those who don’t.”
Let it sink in.
So first thing, clearly define your marketing goals. Have goals that are aligned to the business goals of your organization. Make sure the goals are SMART.
S- Specific
M- Measurable
A- Aspirational
R- Realistic
T-Time-bound
Here’s an example of SMART Goal: By 30 June 2021, we will increase membership sign-ups by 10%. The goal is specific, measurable, aspirational (considering 10% by June is little out of reach), realistic, and time-bound.
Not SMART Goal: Increase sign-ups
Undefined Target Audience:
Many times marketers do not clearly define their audience, which simply means they don’t really know what they are doing. If you try to be everything to everyone, you’ll end up being nobody to no one. So, define your target audience first. Analyze what is your market and who is your customer? Whom are you serving? Do not blindly guess it. Look at your current customer data and if you are just starting then look into your industry and then use tools to get data instead of making educated guesses. You can hire a customer research firm to help you out. Creating customer personas can help you clearly define your target audience. Although simple demographics can be a starting point in defining your target audience, it surely won’t be enough. Spend more time to understand your customers, their needs and wants, and their preferred kind of content. You can use psychographics for improving your targeting so that you can send the right message to the right audience using the right channels.
Not Staying Organized:
It’s almost impossible to do marketing without staying organized. There are too many things happening and if you are not organized, you’re surely going to miss out on the most important ones. So stay organized, document your strategy, maintain a content calendar, and use a project management tool to manage your tasks and team.
Not Personalizing the Experience:
It is very important to use personalization in your marketing. If you don’t personalize, you will never be able to connect with your audience. Using your prospects’ name in the email while sending a BCC email to your entire list is just unforgivable.
Not only your emails but the entire experience of your customers should be personalized. You can learn from their purchasing history, their interests from the psychographic analysis that you have done, and then tweak your message according to that. This will not only gain their interest but also make them more loyal to your brand.
Not Being Data-Driven:
If you are still making your marketing decisions according to your gut it’s time to wake up and look at your calendar. It is 2021 now and you just cannot ignore data.
Please look into your data to make meaningful decisions about your marketing’s next step. See what your analytics is showing full stop and take a look how your customers are responding to your campaign.
What do the numbers suggest?
Are you moving in the right direction or do you need to make any changes in your campaign? The biggest advantage that you have in digital marketing over conventional marketing is the kind of personalization you can do and the amount of data that you can collect to measure your campaign. Make sure you use the power of data to boost your marketing.
Not Testing Enough:
Not testing your marketing campaigns means not really knowing what is working and what is not. You should split test your campaigns, be it email marketing, running ads, where the form should be, or what the call to action must say. Split test, create a control group, send them one information, create a test group, send them the other and see which one is performing better.
All big companies do a lot of split-testing to ensure they are getting good results. Booking.com, one of the leading digital travel companies, does almost 25000 tests a year to make sure their customers get the best experience and they make better decisions. So, don’t miss out on that.
Ignoring SEO:
Ignoring SEO today can be one of the biggest mistakes a marketer can make (Also Read – 20 SEO Mistakes and How to Avoid Them).
- 93% of online experiences begin with a search engine .(Search Engine Journal).
- 89% of online purchasers used SERPs to make their decision (Dezzain)
These numbers don’t lie. Search is a big part of your customer’s journey and you cannot simply ignore it. Even if you think there’s too much competition in your niche, and it will be difficult for you to get results organically, here’s a data point for you:
50% of searches are long-tail keywords – four words or longer (Word Stream)
Any company that focuses on SEO, will be able to rank for their long tail keywords. Focusing on SEO will give you more visibility and with time reduce your marketing costs to get similar results, thus increasing your ROI.
{ If you need help with SEO, you can contact us or look at case studies to see how we’ve helped our clients with SEO. If you are doing SEO with no results, please visit [Seo Ranking Factor ] or let us audit your current SEO strategy }
Avoiding Social Media:
On an average, people spend 2 hours and 32 minutes on social media everyday. That is a lot of time. Social media gives an opportunity for your business to engage with your target audience. Be a part of the community or build a strong community.
Here are three social media mistakes businesses are doing:
- Many businesses completely ignore social media and are not even listed there.
- There are some who have basic accounts set up but they don’t do anything with their accounts
- Keep posting stuff that has no value and hence no engagement.
You need to create a social media strategy with an end goal, you should focus on:
- Building your brand on social media
- Engaging with your audience by posting questions, facts and running engaging facebook campaigns.
- Replying to the queries and comments of your audience
Not Investing in Content:
Content is the king and every business should invest in developing quality content. This is the best tool in your inbound marketing kit and it is rewarding too!
A research by Demand Metric confirms that:
Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.
So invest in content. Understand your business and see what kind of content will be most useful for your business out of these.
Wrong Content Distribution Strategy:
A research by SEMRUSH shows,
94% of the time, social media is used to distribute the content by businesses.
Type of content they produce: 86% of the time, content produced is blog posts.
And blog posts are not the most optimal kind of content for social media. If social media is going to be your number one content distribution channel, focus more on something visual such as images, infographics, and videos.
Ignoring Mobile:
Source:BroadBand Search
Mobile traffic has increased 222% in the last 7 years and now 53% of the entire internet traffic comes from mobile. You need to have a mobile-first strategy:
- Is your Website Mobile Optimized? Take a test here
- Are your emails/newsletters designed according to mobile
- Do you analyze how people are engaging with your digital assets on mobile?
Ignoring Videos:
Video is huge. Youtube is the world’s 2nd largest search engine, Facebook, Instagram are all promoting videos more on their platforms, and with increasing internet speeds, people are spending more time watching videos than ever.
- Videos are shared 1,200 percent more than links and text posts combined (Source:jeffbullas)
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
If you are still not using it, you are missing out on big opportunities. Videos are changing the way people are consuming content. Be a part of it.
Here are few things you can do:
- Videos on Youtube
- Stories
- Webinars
- Live streaming
Missing Out on Viral Loops:
Viral loop is the method of how you can use your current users/customers to invite your next customers. It’s growth hacking.
It happens when the product will serve better if your user gets another user on the platform (network effects)
For example: You’re on Facebook because your friends are, if you are using Skype,you are using whatsapp, you need your friends to be on Whatsapp/Skype as well for communication.
Or it happens when it gives bragging rights to the people:
Just see how emails have a signature at the end “Sent from my iPhone”.
If you’re on a gaming app, you create leaderboards and encourage your users to share their scores on social media or challenge their friends. This is a viral loop.
Focusing on Quantity instead of Quality:
Lot of businesses fret over the numbers they want to hit, for example:
- We will publish 10 blogs a month
- We want to do 12 tweets a day
Both of these goals are fine as long as they are bringing the right kind of engagement, but if you do not focus on creating something valuable, it’s not going to bring any reward to your business.
An Ahref study shows that 90.63% of all pages in our index get zero traffic from Google and if you are posting 10 blogs a month hoping to get more traffic from Google, you might be doing it all wrong. So instead of focusing on quantity, focus on quality. I want to publish 2 “rankable” blogs instead of 10 might be a better goal.
Not Creating Subscriber Lists:
Not everyone who visits your website is going to buy something, but that doesn’t mean the user cannot buy something in future. But to make sure that you have a chance of converting users in future, you need to engage with them.
If someone has read an entire article on your website, he probably found some value in your content and might be interested in receiving more information from you in future and you might get business in future. So ask people to subscribe, and have a marketing strategy to send your subscribers personalized and useful information.
According to a survey by BtoB magazine:
59% of B2B marketers say email is their most effective channel in terms of revenue generation.
A 2019 report by DMA suggests a return of $42 on every $1 spent on emails
An email list is the first step for a successful email marketing campaign. So work on creating your email lists.
Spamming the Inboxes:
Many marketers do not understand the difference between email marketing and blatant spamming. No John, sending an email to 10,000 people with 0 personalization and no credibility is not email marketing. People get thousands of such mails and there’s no way you are going to grow your business by irritating them.
Not Prioritizing on Customer Retention:
It’s cheaper to retain a customer than acquire a new one and yet many times, businesses are too focused on acquiring new customers but not trying to retain/ upsell to their present customers.
What are you doing to retain your customers?
Does your strategy talk about steps you are taking to increase customer retention? If not, start doing it today!
Ignoring Abandoned Carts :
Customers who added products in the cart are only a step away from the sale.
Are you actively looking for what’s the reason for abandoned carts?
Baymard’s research shows these reasons:
As a marketer, make it as easy as possible for people to checkout, only ask for information that is required. Don’t force account creation, just create an account by default if you want.
Not Measuring ROI:
Not measuring your ROI is the same as playing blind. Without an eye for ROI, you might end up losing a lot of money with not results.
How much are you spending on your marketing?
What kind of results are you expecting?
What’s the return over your investment?
Is the money spent well or you could have achieved more ROI by doing something else?
These are the important questions you need to ask while marketing your business online.
Not Being Agile:
Marketing strategy is made once a year, but customers are evolving every day. Your marketing depends upon externalities as well. What is happening in the world? What’s your competitor doing? How is the ecosystem evolving? You need to be agile to see the changes happening and be quick to adapt.
For example: If you’re a software company in the times of Covid-19, with the outbreak of the virus, your value proposition and marketing might change from how you can increase business to how you can help other businesses retain clients, or cut costs. Your messaging will become more empathetic because of the global pandemic.
Working in Silos:
It’s a mistake that both big and small companies make, marketing teams working in silos and not collaborating with other teams.
Different channel teams working in different silos make the situation worse. Big companies have different divisions for paid marketing, email marketing , SEO, and all of them work in silos.
This kind of structure can reduce the effectiveness of your marketing, with different teams trying to send different messages. All these channels compliment each other. So they need to collaborate.
If you are running a social media campaign, your email marketing team must know about it. If you are going to do ads in newspapers, your digital marketing team must know the same.
Small companies hire multiple agencies or freelancers to take care of their marketing. They need to make sure that they create enough communication channels amongst them so that they have the complete visibility of the campaign and they can together get better results.
Wrong KPIs:
Once you have clear marketing goals, make sure you track the right KPIs. A difference in what you want to achieve and what KPIs you track can ruin your marketing. For example, if you want to increase engagement on your website, then tracking bounce rate, returning customers become more important KPIs than the total traffic.
So clearly align your KPIs with your goals.
Doing Everything Yourself:
You cannot do everything alone, you need support from people who are experts in their fields and can help you get better results and also save you money.
If you try to do everything yourself, you’ll end up leaving a lot of things midway which is the loss of money, time, and opportunity for your business.
Do what you are best at and hire experts to help you with the rest of the things. This will give you time to concentrate on other important things and will help your business achieve more.
Not Using Marketing Automation:
With no code revolution, you can automate a lot of your marketing tasks so you can spend time on effective things and not only on gathering data. Not doing marketing automation means spending time on activities that are repetitive.
You can use Zapier, Google Sheets add ons, or hire someone like us to automate your marketing so that you spend the most time on things that matter.
Ignoring Collaboration:
Always be open to collaboration with others. Be it accepting/writing guest posts, running a combined campaign or simply doing shoutouts for other businesses. When you do it, not only will you gain additional visibility to a new set of audiences, but also build trust and network in your ecosystem which can help your business a lot. So, think about collaborations, help others succeed, and you will succeed with them.
What do you think? I am sure you’re doing the majority of things right. What’s the one thing that you’re going to do from now on? What’s the one thing that you’ll fix in your company’s marketing?
Let us know and we will help you bring your business back on track and grow digitally!
Webspero Solutions has grown over the last decade into a multi-fold business in the area of catering to the digital marketing needs of clientele based in the far corners of the globe. As a Senior Digital Marketing Consultant and Co-founder at Webspero, my areas of expertise are communicating with clients, understanding their digital marketing needs, and expressing their branding dreams into a reality.
Having in-depth knowledge in the field of Ecommerce Marketing, Paid Advertising, and Social Media, my expertise lies in mapping out the ideal strategy required to increase the relevancy of our clients’ websites and brands.
by Rahul Vij | Feb 22, 2021 | Business, Content Marketing, Tips
Content marketing is a content-oriented marketing strategy that is centered on content creation and distribution on various channels. Now that’s something you already know, but given the rules, tricks, and strategies change year to year, it is important that you know which content marketing trend will prevail this year too. The ones that worked great last year might not be similarly fruitful now! So here are 6 biggest content marketing trends that will dominate in 2021.
1. Personalized content experience
Personalized content delivers delightful customer experiences. In 2021, it is predicted that more and more marketers will lean towards delivering highly personalized content.
To get started, you’ll need a lot of data. The more you know about your customers, the more personalized messages you can deliver. Personalization is the most powerful content marketing tool to boost engagement and retain them by tailoring content based on their personal preferences. One of the biggest reasons to adopt personalization is that it promises low bounce rates and extends the time people spend on the websites, enabling a more intimate relationship between the brand and the customer.
2. Adapting Natural Language search
Due to voice search, we’re moving into the world of natural language. Voice search makes upto 20% of all the Google Searches on mobile. Especially the younger generation, or you can say your younger customers are more likely using voice search. At least 31% of the teens use Voice Search to get help in their homework.
As our way of speaking is very different from the way we type, it’s important for our content to include natural language phrases and answer questions in the more human way. Instead of using “best SEO tools for backlinks”, write about “What are the best SEO tools to check backlinks”. By adopting the natural language strategy, you’ll not only get traffic on content but also make the brand visible.
3. Live Stream
The majority of social media networks – like Facebook, YouTube, and even Snapchat, now offer their users interactive, easy-to-use live platforms. The concept of live streaming is an excellent method of promoting products, services, offers, trips, briefs, product launch, and many other things. Last year, up to 3/4th of the internet usage was taken by videos. That’s a green flag to the productivity of live streaming (which is somewhat a form of video).
Snapchat has already gained a wide user base to view its 10 billion videos per day while Facebook Live has received more than 8 billion views from more than 500 million users every day. If you aren’t making any use of live streaming yet, 2021 is a good time to get started!
4. Virtual Reality
VR is among the newest and most popular technologies that have developed gradually. Today, virtual reality has established a solid position in the digital marketing arena. Businesses make use of VR mostly to promote their products and services interactively. Although the technology is little pricey for now, making it a viable option for only big-banner companies – it is expected to become affordable in the future for all businesses.
When this happens, most businesses (regardless of their size) will be able to use virtual reality. According to predictions, virtual reality has the potential to generate up to 5.2 billion USD revenue by 2021.
5. Email Newsletter
It is an old marketing tool adopted by both B2B and B2C marketers for connecting with their audience, clients, and users. Interestingly, newsletters have become more popular among businesses. The reason is the increased success rate of email marketing. As it’s one of the important factors for every digital marketing agency, email newsletters are transforming into a potent way of promoting and distributing content.
6. Storytelling
Storytelling is more like the fate of content marketing. Your readers, audiences, and customers, everyone is already stuffed with info and merely have time AND patience to read boring content. Given this is the case, storytelling seems to be the perfect way of feeding new content appealingly. What you need for growth is interesting content that is capable of driving the attention of your users, audience while keeping them jelled throughout your story (till your purpose of showing them content is fulfilled).
If said clearly – stories are up to 22 times entertaining and easier to remember as compared to facts and figures.
All in all, content marketing is growing into a dire need for successful business marketing. If you need direction, you can hire a reputed SEO company that will guide you on the best content marketing strategy for your business.
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
by Rahul Vij | Feb 10, 2021 | Business, SEO, Tips
Looking for Google Ranking Factors 2021? First, let us tell you a story.
Once there was a boy who wrote a letter to God for some money. The kind-hearted staff of the post office contributed and mailed some money to the boy. On receiving less than what he asked for, the boy wrote another letter to God asking to send money directly to him because the post office officials were just “a bunch of crooks” who kept some of the money sent by God.
However, you can’t write a letter to Google and ask for some favors. There are no post office officials who can do at least something for you. You are on your own. Work, stay up-to-date, and work. Work to achieve some ranking wins and stay up-to-date to learn about the changes Google introduces in its Panda, Penguin, Hummingbird, and Pigeon algorithms. Also, implement your latest learnings in your SEO strategy to earn more gains. To offer you a reliable helping hand, we have compiled a list of and explained top SEO ranking factors in 2021.
Keywords in URL
It is one of the important on-page SEO factors in 2021. You accidentally spilled your much-loved booze on your smartphone and the device has now refused to work. You’ve got an excuse to buy a new model with the latest exciting features. What will you do? Check the features and specifications of different models, right? After that, you will decide whether you should buy or not.
The same way, the structure of the URL can be helpful for your website users. Consider the following URL as an example.
www.yourdomainname.com/……./Google-seo-ranking-factors-2021/
The website user will be like “Google SEO ranking factors 2021. This is what I was looking for”. User clicks. You have used the keyword in the URL and the user is on your website. This URL is user-friendly and shareable as well.
And make sure that the rest of the URL is not something like this
www.yourdomainname.com/x7&jjjhjkltb-hsdwelfhfasdfksdll./Google-seo-ranking-factors-2021/
Now, why is it a ranking factor?
First of all, Google always wants to improve the user experience and you are doing so by including the keyword.
Secondly, with the inclusion of the keyword in the URL, you can show its relevance to a search query. That’s why it is an important ranking factor. This also increases domain authority.
Keywords in the Title Tag
For a developer, it is an HTML element that goes between and.
For you and Google, it is a ranking factor.
And, for a website user, it is a clue giving the idea of what’s on the webpage.
So, by including a keyword in the title tag, you are telling both the user and Google about the content on the webpage. Google, Bing, and all other search engines will look at the title tag to find web pages that are relevant to the user’s query. Clearly, if you are including the keyword in the title tag and it is in relevance with the search query, the search engine will definitely index and rank your webpage.
Text between also appears in the SERPs.
ALT text keywords
Leave a thousand words, even when your image worths a billion words, the bot crawls what is in between the tags. It cannot see the image. So, you should tell the search engine what the image is all about. This is what the alt text does.
Consider this:
What will the search engine learn about the image while crawling through tag? What does the alt attribute tell about the image?
image01.jpg.
Is there any way ‘image01.jpg’ is relevant to a search query? You can make it rankable simply by including the keyword in a meaningful alt text. Here is the correct way:
Keyword Stemming
Keyword stemming in SEO is one of the important Google SEO ranking factors in 2021 you should focus on. What is keyword stemming in SEO? Keyword stemming is done to generate more new words or phrases from a single word called root word. Here, it is important to identify the right root keyword. We can say it without any fear of being questioned, the entire SEO strategy is primarily based on correct keywords. A keyword is just like a bridge between your website and the audience you are targeting.
Coming back to the keyword stemming in Google, some suffixes or prefixes are added to the root keyword to generate new variations of the keywords. The same technique is used to find the root keyword by removing prefixes and suffixes. Now, you are using variations of the keyword you want to rank. This will definitely generate more traffic and improve the rank of your website. From the root keyword ‘consult’, we can generate the following variations of the keyword:
Consult
Consulting
Consultant
Consultants
Consultative
Internal Anchor Text Links
Making some changes in internal linking can improve the rank of a website. However, these changes can be good or bad for you. If you are updating the anchor text of internal links, make sure that these changes offer a better understanding of the context of the webpage to the search engine. When Google is crawling your website, it tries to do it with the user’s perspective. If changes in the anchor texts improve the experience and understanding of the user, this will without any doubt improve the rank of your website.
HTTPS
If you can see https in the URL bar then you are on a secure website.
Otherwise, the browser will say that the website is not secure.
In some browsers, it will be simply https://www.mydomainname.com.
There is a very small segment of SEO connoisseurs that argues the fact that having an SSL Certificate has an impact on the ranking of the website. However, Google took a stance back in 2014 to protect the privacy of its users and made SSL certification a ranking factor. It’s true that getting SSL certification is an expensive deal and if you are not collecting any information such as username, password or some transactional information, you can leave it.
However, if you can buy SSL certification, do so because Google says so. HTTPS makes sure that the information you are sending or receiving is secured. It is being sent and received in encrypted form. Always buy the relevant SSL certificate. You can count on your hosting services provider for that.
Don’t you want to remove that ‘Not secure’ label from your website?
Outbound Link Quality
Outbound links and their quality equally matter in the SEO of your website.
What does quality mean here?
Apart from seeing the domain authority, also see how relevant it is with your website. If it is natural, this will boost the rank of your website. Outbound linking will increase relevance, improve reputation, boost value and also encourage backlinks. And, if you expect us to share the best Outbound Linking Practices, we have this to say:
- Look for natural outbound linking opportunities.
- Make use of tools for finding the related links.
- Avoid using backlink networks.
- Avoid too many links.
- Make sure that links are opening in new tabs.
- Be Strict With User-Generated Links
- Mobile Friendliness
Can we assume that you are familiar with mobile-first indexing? OK. The search engine will, first of all, see whether your website has a mobile version or not. If not, Google will put your website on the back burner and start indexing the mobile versions of websites having mobile versions. However, having a broken mobile version of the website can adversely affect the performance of your website. Whether the user is using a smartphone, tablet or a laptop, the user should not be deprived of the great browsing experience.
Page Speed
Page speed is one of the most important Google SEO ranking factors in 2021. It has been a ranking factor since 2010. It is a ranking factor not only in desktop searches but mobile searches as well (from July 2018 onwards). So, if you are frustrating your visitors with slow webpage speed, Google will frustrate you. Google does not appreciate if you make its user wait for long. Expect no improvements in ranking. Prepare for the downfall of your website. Improve your site speed if you want high ranks.
And above all, Content
Regularly post high-quality content on your website.
What Does High-Quality Mean Here?
High-quality content is informative, relevant, accurate, up-to-date, keyword-optimized, and with zero spelling or grammar mistakes. It is simple and easy to read and understand.
A Google user submits a query which the crawler uses to index web pages. A crawler crawls through the content between HTML tags. If the keyword searched by the user is present on the webpage in an adequate density and at the right spots, the crawler will index your webpage and the ranking algorithm will consider the content quality and other ranking factors to rank your website. While content is king and also an important ranking factor, there are consequences of duplicate content, keyword stuffing, and poor quality content.
So, these were google top 10 SEO ranking factors. Let us know your reviews in the comment section below.
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
by Rahul Vij | Jan 29, 2021 | Business, SEO, Tips
Are you a small marketer with a tight budget and big ambitions? Some free online marketing tools can absolutely help!
For a successful online marketing strategy, it is important that you are familiar with respective tools that not only simplify the task but also brings more productive results to your efforts.
Here we have listed some of the free, oft-overlooked online marketing tools that can prove really powerful if used the right way. Let’s dig in and explore the path to productive Internet marketing.
Free Online Marketing Tools You Often Overlook But Can Completely Redefine Your Marketing Strategy
A. KEYWORD RESEARCH
SEO is the main source of getting your brand indexed in search engines and Keyword Research is the base of SEO strategy. There are countless tools available to help search relevant keywords of your purpose. These are the 3 that marketers often oversee but we liked pretty much.
When you are new to the marketing world, it’s no less than a blessing to get advice, and that too without any cost? Great isn’t it! Google Correlate is one gem of a tool that brings you advice right from the source itself. Google’s Correlate tool is most overlooked but marketers are not aware of its potential.
We tried out the tool and it works amazing! This is what we think of this tool.
Pros:
- You will find the list of related keywords, apart from the target keywords.
- The tool additionally shows you the long tail keywords.
- You can search on the basis of weekly or monthly time series.
- Keyword research is also possible on the basis of the country.
Cons:
- The number of correlations it offers is overwhelming.
- It shows error at the time of uploading a file.
Verdict:
That was it! Except that you need to shortlist the keywords from a ton of options (which is Keyword Research all about), the online marketing tool works wonder. You don’t have to follow the flock by adopting the same tools as others are. Give this less-known tool a try and you will know why we listed it here.
Price: Available for free.
Wouldn’t you love it when Google autocompletes the keyword research you are up to? Soovle is the tool that does the job well. Like Google’s autocomplete feature which is used in generating blog titles and keywords, Soovle also works in a similar way and offers you autocomplete suggestions from different sources.
Pros:
- Autocompletes the keywords suggestions you enter.
- Picks suggestions from a list of sources, including Google (default), Amazon, Bing, Yahoo, YouTube, and Wikipedia.
- You can change the default source from Google to another from the available options with one-click.
- Shows lists of all possible keywords, longtail keywords, and keyword phrases matching your search item.
- Quick and easy.
Cons:
- Manually shortlist keywords that suit your requirement.
- Can’t search location-wise
Verdict:
Overall, Soovle is another great option for keyword research tools. Not just it is free to use but also offers great help in finding the best keyword selections matching your need.
Price: Available for free.
If you are a marketer in search of not only text-based keywords, then Ubersuggest is your best bet. The keyword research tool provides you with options to choose keywords on the basis of different categories. Here’s an extract of the tool in brief.
Pros:
- Suggests keywords on the basis of location.
- Find keywords from different sources, including Web, news, YouTube, images, and more.
- Use ‘*’ to find automatic suggestions
- You can also select keywords alphabetically.
- Possible to download selected keywords.
- Lets you expand the keywords
Cons:
- The process to go through all keywords is time-consuming and tiring.
Verdict:
We are really shocked on how can marketers ignore the potential of Ubersuggest. The keyword tool offers a gamut of useful features that can prove a game-changer for your SEO strategy.
Price: Available for free.
B. WEBSITE AUDITING
In marketing, deep analysis of your website plays a crucial role. By doing so, you review the determining factors of your visibility in search engines.
Check out the tools we found quite interesting in simplifying your website auditing task.
Woorank is a powerful yet less-known SEO-Audit and Website Review tool. It helps marketers analyze their website in depth to make them easy to be found. It’s disheartening to see such a great tool not getting the popularity and userbase it should be. Anyways, let’s have a quick look at what the tool has got.
Pros:
- All-in-one package for website owners, in-house SEO team, and large-scale SEO firms.
- Ability to control and manage relevant improvements for top webpages.
- You can download the search results as PDF files or as slides.
- Available as an extension for Google Chrome and Mozilla Firefox
Cons:
- Free version is available as 14-days trial only.
- Few reports are out of your reach if you haven’t upgraded to the paid version.
Verdict:
Woorank is a wonderful tool for small marketers who have tight budgets to meet their requirements. You can even use Woorank without actually signing up using a trick. The subscriptions start at really reasonable rates, so even if it does cost you some bucks, you shouldn’t overlook the amazing feature set it offers.
Price: There are 3 pricing plans of Woorank, with the base subscription starting $49.99 onwards.
Locate the critical errors on your website within seconds with this feature-rich tool we spotted. Although not on the first rank, Seoptimer offers marketers great help with suggestions on what needs to be improved, changed, and what you should do next on your website.
It’s really easy to use and the interface of the tool is extremely user-friendly.
Pros:
- Instant results.
- Suggests with options on what to do next to make website more SEO-friendly.
- Report is downloadable as PDF file.
- It can test any subpage.
- Shows detailed report of corrections and errors.
- Available as a Google Chrome extension.
Cons:
- The only flip point of the tool is that it isn’t exactly a free tool. After a trial period of 14 days, you need to upgrade to the paid version.
Verdict:
Seoptimer is meant for those marketers who are in search of a complete website auditing package within a small budget. The tool offers every detail on website elements along with suggestions.
Price: Available for free.
Find out how powerful your website is with this feature-rich tool for website auditing. Website Grader works very in a simple way. Just enter your website URL which you want to receive the report about.
Pros:
- Fantastically, the report shows details on everything from site speed, page size, page requests, to page redirects, browser caching, compression, and render blocking.
- Separate suggestions for SEO, performance, mobile, and security.
- Suggestions on what you need to do next.
Cons:
- Available as a free tool in its 30-days trial pack.
- No suggestion or improvement report on content throughout the website.
Verdict:
Website Grader is a useful tool when you want a detailed report of your website in a user-friendly and engaging interface. One thing that makes it better is the well-ordered and separate reports on different factors. For small marketers, it’s a really handy tool.
Price: Available for free.
C. SOCIAL MEDIA
Your business, brand, anything you do online is incomplete without promoting it on social media these days. For small marketers, use of free social media tools that offer functionality like the paid ones is a blessing. Your marketing campaigns and management on social media can be a turning point if you use the ideal tool.
Although quite popular, most people do not know that Hootsuite can be a perfect social media tool as well. It encompasses so many features worth trying out for small marketers who rely on free tools for their social media management.
Pros:
- Supports around 35 popular social media platforms.
- Dedicated tool for automatically finding and scheduling content.
- Real-time analytics to help you make data-driven decisions.
- Message tracking and mentions.
- You can use Hootlet plug-in to share information with ease.
- Add multiple teams to specific social media accounts or as required along with other team collaboration options.
Cons:
- Free trial for 30 days only.
- Some advanced features are locked for paid version.
Verdict:
If you are inclined towards finding a social media tool for personal use then Hootsuite is the best solution. But for commercial use, you might want to switch to its paid Enterprise version which offers best of its features.
Price: There are 4 plans to choose from. The base subscription starts from Rs.1260/mo*.
Track your followers and adjust your posts accordingly with Buffer. The social media solution presents you with a better way of sharing and managing your activities. In addition to, it has scheduling and other interesting features worth checking out.
Pros:
- Finds best times to share content to make it visible to your fans and followers.
- Schedule posts.
- Supports all major social media networks Facebook, Twitter, Google+, Pinterest, LinkedIn, etc.
- Multimedia options to add images, videos, and even use pablo.
- Available for Android, iOS, and as a browser extension.
- A pool of customization options such as font sizes, formatting, typography, and more.
- Clean and simple layout.
Cons:
- Most options are based around scheduling posts and posting content.
- Not a forever free tool. After 30 days, you need to choose from Small Business, Medium Business, and Large Business versions ranging $50/$100/250 per month.
- No Instagram integration into the platform
Verdict:
Schedule your posts easily using this superb tool. It smartly tracks the activity of your fans and following and finds the ideal time to post in order to bring you maximum exposure and response. Buffer is quite impressive in many aspects yet lacks a bit in one or two, which you can ignore if you are trying to cut short on budget.
Price: There are 2 different categories for “Individuals” and “Teams and Agencies”. The base subscription for Individual is available for free whereas for the second category, it starts at $99.
Almost disregarded after the introduction of new tools, marketers are unaware of what Tweetdeck can actually do. The social media tool is best for those marketers who are Twitter-based. It brings personalized Twitter features to your door without paying anything.
Pros:
- Absolutely free for Twitter users.
- Offers options like custom timelines, team accounts, and Twitter lists and searches.
- Manage multiple accounts.
- Track lists, searches, and more.
Cons:
- Functionality limited to Twitter only. Other social media networks not supported.
- No build-in analytics
- Not very usable on mobile devices
Verdict:
If your business is circled around Twitter as the major focus, then none can be better than Tweetdeck for managing your social media activities. In short, it’s master of what it does yet not an all-rounder.
Price: Tweetdeck is free to use for registered Twitter users.
D. LINK BUILDING
Regarded as one of the most vital elements of SEO and online marketing, most marketers know the term Link Building and its importance but are likely to be unaware of these superior link building tools that can be of great use at no price.
Although not so popular among the marketers, but HARO can work as a brilliant link building tool. If used properly, it acts as a great tool for marketing and building your brand with the useful links from SEO point of view.
Pros:
- Builds the brand reputation by bringing you authority links and press.
- You don’t need to go striving for links as the journalists come to you for information in return of links.
- SEO-friendly technique, followed by some of the most popular media outlets.
- Brings diverse profile of useful links related to your niche.
Cons:
- Cannot be used as a single source of link building.
- Only the basic version is free that does not offer all the necessary features. For more results, you need to upgrade to the Standard, Advanced, or Premium version ($19/$49/$49).
- The journalists do not always respond or easily accept your contribution.
Verdict:
HARO is not originally a link building tool so if you want a complete solution then it might not be the perfect fit. But, if used right the same can prove a passive way of bringing you relevant backlinks on your niche from high authority media outlets.
Price: The basic package is free to use, with 3 paid packages starting at $19/mo.
Do you follow Broken Link Building technique for marketing? If you do, then no other tool can be as useful as Check My Links. The tool works simply on broken links concept and is best at it. For small marketers who need a free tool to identify broken links, this is an apt solution.
Pros:
- Available as a Google Chrome extension.
- Checks for all broken links on a webpage.
- Publishes HTTP response codes and full URLs of broken links in the Console log.
- Completely free.
Cons:
- Available only as a Google Chrome extension. Other marketers using different browser may have to go empty handed.
- Focuses only on identifying and highlighting broken links on a webpage.
Verdict:
Focused mainly on broken links, Check My Links is a great tool for getting rid of non-working links throughout a web page. But the catch here is that it does not offer any other features related to broader concepts of Internet marketing and link building. Overall, it is perfect for the purpose it is meant for and can be used as an additional tool.
Price: Extension available for free.
Pretty much like a better version of Check My Links, LinkMiner offers you two-in-one functionality when it comes to broken links. Marketers who not only want to know the broken links on their web page but are also interested in knowing the number of broken links pointing to the page can completely rely on LinkMiner.
Pros:
- Google Chrome extension available.
- Highlights broken links on an entire webpage.
- Shows a total number of broken links pointing to a webpage.
- Shows the count of total outbound links in a page on a Google SERP.
Cons:
- No extension for other browsers.
- Ideal option only for finding Broken Link.
Verdict:
LinkMiner is a supercool marketing tool when all you need is a dedicated solution to manage broken links. It offers multiple features that make managing broken links easy and fun. BUT…if you want an all-in-one tool for link building, it might be a secondary choice to consider.
Price: Extension available for free.
Even though the list has ended, we have a bonus tool for marketers that they should use for all the image-editing work. Canva is a multifunctional picture tool that makes creating graphics not only easy but also an engaging process.
Marketers at times need something in graphics that can captivate the viewer like infographics, banners, memes, and many more multimedia items. For small marketers and businesses, Canva is the first choice. Apart from creating new ones, you can even edit the existing images with a few available features and then save them on the cloud.
Pros:
- Offers all-in-one toolbox for graphic designers.
- Around 100 fonts and 8,000 templates available.
- You can make presentations, business cards, posters, Facebook event covers, infographics, and more using this multifunctional tool.
- More organization and storage
- Available as an extension for Google Chrome.
It’s simply not possible to list all the wonderful features that Canva offers. We recommend you to give this dedicated designer tool a try and you will not regret the decision.
Cons:
- Free icons are limited, to use more you need to pay $1 per icon.
- Though the basic version is free of cost, if you need Canva for official work, then you would be required to purchase its monthly or yearly subscription.
Verdict
Canva is a great option for all the designing work, especially if you need to use the free templates. Considering the price, yes it costs you some bucks, but it is still cheaper than other professional tools. So all in all, Canva comes as a decent choice for social media graphics and tons of additional features.
Price: Paid subscription starts at $13/month or $100/year.
The Conclusion
Online marketing is the soul of building your brand online and there’s always a right and a wrong way of performing it. Before deciding one tool for every specific purpose, I will recommend you to better test all three choices first and then pick one. If you don’t find a single option that fits all your purposes, fret not and use a combination of tools. It’s no crime!
What you need for a powerful and successful online marketing strategy is a mix of all tools that will help you throughout your journey to increase traffic, improve search engine ranking, establish an identity on social media, productive email marketing, unique content strategy, and getting customers!
Got suggestions? Feel free to leave your feedback in comments below.
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
by Rahul Vij | Jan 19, 2021 | Business, Tips
‘Leaving already? Enjoy the discount’, ‘Your cart is waiting’, ‘Don’t miss out’.
Well! This is how most of the websites convince you to get back when you are about to navigate away from it. Isn’t it? Known as exit-intent pop-ups, these are the type of website overlay used by brands to convert the visitors into conversion.
The exit-intent popup is no more a secret but surely a powerful weapon meant to display soul-stirring ads when users are about to leave the website. Most of the enthusiastic brands make use of Exit-intent technology, which is a behavioral software to detect the mouse movement of visitors on the page. On discovering visitors leaving the website, the technology automatically presents a pop-up display to entice them.
Sounds interesting? Surely it is, as the concept is the prominent way to turn up the trumps in digital marketing. Even the conversion science says that you can save up to 10% to 15% of visitors by displaying dazzling pop-up on their abandonment. Now, are you too fascinated to relish additional revenue in a store with exit-intent popups? Here’s how you can do well.
Make Visitors Feel Special By Using Their Name
Where the primary hope of businesses in using exit-intent pop-ups is to get back the lost visitors, half of the chances are that these may end up annoying them. The reason being, too generic or simple content isn’t rip-roaring.
The fact that 80% of customers prefer to buy from the brand that presents personalized services entails dropping the general ideas. The interesting solution is to make the visitors feel special by using their name in bold while displaying ads. Surprisingly, you do not need to grasp the straws in detecting the name of visitors as you can ask it in the previous pop-up or can get when they subscribed to email.
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Bring Smile With Coupon Code Pop-Ups
‘Get 10% off on your cart…’ Who doesn’t like to hear such words when they drop around to shop at your website? You can use this as your core strategy to electrify the audience who is about to abandon your webpage.
Further, presenting the discount code works like icing on the cake. The reason being, 93% of consumers are in search of a good deal and use discounts or promo codes throughout the year. Therefore, let the customers enjoy the discounts for hefty revenue in your store.
Here are the top benefits your brand can achieve by bringing a smile to visitor’s face with coupon pop-ups –
- Create a sense of curiosity among them to search for other products on your website
- Inspire them to return back soon to avail such amazing offers again.
- Develops a win-win situation by benefiting both customers and businesses.
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Surprise Them With Something Meaningful
Showing the visitors that you value them from the bottom of the heart is a sure-shot way of converting them into leads. One such fantastic way is to offer them content upgrades free of cost.
By content-upgrade, it means the higher-value version of the content they were glancing at your page. You can do so by presenting the downloadable PDF format of the blog or article they found useful so that they can save it for offline use. Video recordings, a Quick-start guide, and E-books also work in favor of your business.
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Use ‘Wait’ As An Action-Packed Expression
‘Wait a second’ sounds like suspense and creates curiosity among the audience to look for the next step on your website. Since ‘wait’ is a powerful verb and won’t let the visitors leave without notice, you can use it in exit-intent pop-ups to enjoy more conversions.
It is suggested to harness this method on the landing page or product page that are meant to derive revenue. Don’t forget to highlight such an expression with bold and quirky colors to rouse the audience.
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Fascinate Them With Free Shipping Pop-Ups
Do you know, ‘Consumers from four to five times are more inclined towards shopping the products when brands offer them free shipping’? You can use the flashes of shipping costs to be on the crest of the wave and lessen the chances of people abandoning your page due to considerable shipping. The best time to display free shipping pop-ups is during and after visitors add the items in the cart but leave without shopping.
The two ways to head towards ‘free shipping exit-intent pop-ups are:
- Offering coupon codes inside the pop-up
- Include the link or button that say Apply the code instantly to make the visitors get back on the product page
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Make Them Stick To The Page With Progress Bar
According to one of the famous studies by Dr. Brad A. Myers, people prefer progress indicators as it boosts satisfaction. To a little more surprise, displaying the same on display ads can surge the respondents’ engagement and help you enjoy the desired revenue.
The fact that incomplete tasks or situations cause a sense of discomfort among people, as proposed in the concept of the Zeigarnik effect, can urge your visitors to complete a full bar and move to the next step. In other words, displaying the progress bar in exit-intent pop-ups may charge the emotions among visitors, all leading in your favor.
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Urge Them By Creating Urgency
Robin Sharma, a popular Candian writer once said, ‘Nothing happens until you move’. To make your visitors turn into profitable leads, you need to get into action now and make them grasp the value of your offer. This can be done by creating urgency in the exit-intent pop-up ads when they intend to leave the website for a thought that they might visit later.
The two most famous way to urge the visitors into taking actions are –
- Including the timer to notify the expiration of discounts or offers
- Including the limitation of stock to develop extremity
Amazon, the largest E-commerce company is an impeccable illustration of the concept as it displays the scarcity and urgency ads in a perfect way. It’s ‘Today Deals’ sections represent the limited offers and compel the visitors to shop immediately, ultimately resulting in an increase in its revenue.
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Strike With Stellar Visuals And Animations
Developing a fascination among visitors is one of the best approaches to make them stick to the page or site. This is because folks have a 323% better grasp of visual representation than written content.
You can make this a key to boosting revenue by including stellar animations in your pop-ups ads. This is a definite tip to grab all eyes as consistently moving visuals blended with Call-to-Action stir visitors and they end up taking action on it.
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Ensure Them With Social Proof
Another technique to glue the visitors on your page is to develop business credibility. Representing social proof, that is the number of people already harnessing your service is a great way to make a kill. This especially works like a magic for the brand that yearns for substantial joiners or subscribers to their content and services.
Knowing that such a tremendous amount of people are already in your business, most of the visitors get persuaded to make their decision in your favor.
Bonus Tips
There is no limit to improve and be better in the field. Concerning this, here are a few more ways that you can harness in your exit-intent pop-ups to ace the game of advertising.
- Roll on your pop-ups with arrows to give the visitors directions about what next.
- Provide a choice of YES and NO to reduce the chance of visitors getting annoyed with your ads.
- Hold a contest and display that in an ad to rouse people to participate in it.
- Offer a free trial and represent it in your ad to make it tempting.
- Ask the visitors to follow on other social media channels
- Add testimonials in pop-ups to turn their thoughts positive towards you.
- Make use of eye-catching colors and fonts to stir the eyes of people.
Peppy To Pop-Up In People’s Sight For Prosperity?
Now when you know that exit-intent pop-ups are just an extra bit of effort to convince the visitors to convert them into leads, are you ready to channelize them to enjoy tremendous revenue in 2021 and so on? All you need to implement exit-intent pop-up technology and blend the aforesaid out of the box idea to let the campaign be on the up and up.
For any doubt or wishing to get hold of groundbreaking strategies, hire WebSpero Solution – the top-rated digital marketing agency to come off with flying colors. Believing to disperse the essence of success, we deliver proven results to boost your leads, sales, and revenue. Get your part of success now!
Let’s raise a toast to the simpler route to raise revenue 🙂
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
by Rahul Vij | Jan 19, 2021 | Business, Tips
This ain’t a secret anymore that Amazon is a big picture in the sphere of marketing. From the small entrepreneurs to global juggernauts, it is an incredible sales channel to rise to the occasion. The reason being, Amazon is the top place where 89% of consumers drop in to buy the products rather than other E-commerce sites.
For savvy E-commerce executors, Amazon is a gold mine or a reason to earn a substantial surplus with a hefty consumer base in the store. Even though this popular marketplace allows one to reach millions of customers, the fear that it may end up grasping the portion of profit haunts every seller. But bother not, as one can still turn up the trumps by heeding and getting the most out of the pros that Amazon offers to its merchants.
Thus, for everyone who yearns to be on the top of Amazon marketing, here are useful tips that will not only help you prosper sales but also win market share. Dive in to do well!
Get The Gist Of Amazon SEO And Optimize It For Your Product Page
Amazon is a search engine along with a prodigious marketplace but holds slightly different principles in comparison to Google. The fact that 66% of consumers choose Amazon to start their new product search, understanding and optimizing your product listings for SEO algorithms is thus essential for your business to appear at the top of the searches.
Now want to know how you can make it possible? The Amazon algorithm is basically a couple of two things, that is Relevance and Performance. Below are the associated ranking factors under these two categories, optimizing which for your product page can help to gain more conversion and sales
Relevance-Related Ranking Factors
- Product Title
- Brand Field
- Seller Name
- Amazon Backend Keywords
- Product Descriptions
- Product Price
- Conversion Rate
- Reviews
- Product Images
Pro Tip: Paying attention to the relevance of keywords that customers generally use to search for the products can help your products to be located at the top, thus making your business stand at the top with more visibility.
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Rack Up More And More Genuine Reviews
Do you know a single business review can spike the conversion by 10%? Product reviews have immense power to make the visitors or searchers turn into paying customers. To grow your sales on Amazon and to fit into a better position, it is suggested to ask for as many reviews from customers as you can. You can organize timely giveaways or offer specific discounts to gain honest and fair product reviews. Further, strategies like follow-up emails and package insert in the shipment also work to a greater extent.
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Make Use Of Inbound Marketing Strategies
Other than Search Engine Optimization (SEO), there are plenty of other inbound marketing strategies that make your Amazon business be on the up and up. This includes social media, content marketing, blogs, events, and a lot more. Where outbound marketing seeks general customers, inbound marketing on the other hand helps you focus on the interested audience by creating brand awareness and developing relationships. Below are the tips you can consider as your key to success.
- Creating a content strategy
- Segmenting the audience
- Mastering the technical SEO
- Initiating social media campaign
- Tracking the results
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Keep Your Keywords Game Strong
As Adam Audette, the famous American Internet marketer said, “Today – it’s not about to get the traffic, it’s about to get the targeted and relevant traffic”, the relevance of keywords plays a major role in turning this into reality. In other words, optimizing your product listings relevant keywords can help your product to be visible at the top of the searches, thus resulting in more traffic and conversion.
Make sure to target high-value keywords and avoid keyword stuffing in the areas such as product title, product description, and product features. You can also go on targeting long-tail keywords to boost the reach.
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Puff Up Your Promotion And Branding
Saying undoubtedly, the sky’s the limit in the case of marketing and you can ace your game with endless possibilities available. The only condition is to be strategic.
In the case of winning market share on Amazon, you need to be whopping greater than just being the Amazon brand. The smarter way is to get your products to feature on the press, promoted by influencers, or gaining a strong presence with content marketing. In addition, by making the presence of your products powerful on social media channels like Facebook and Instagram, you can drive plenty of visitors to your Amazon site.
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Don’t Go Head To Head With Competitors’ Prices
Indeed, competing with the prices is a general strategy that most of the retailers adopt to hit a home run. But getting too cheap or too overpriced to beat the prices of competitors won’t let the magic happen. Instead, it is better to concentrate on making the ratings better to ensure the value that customers would not even have second thoughts about choosing your products.
You can also make a kill by not bidding on the products that are beyond the specific range. Or in extra, you can use a repricing tool to relish additional sales on Amazon.
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Carry Out Standard Product Audits
With over 2.5 million sellers currently active on Amazon and expected to spike in number, it is crucial to improve in every aspect to stand among the crowd. You should conduct regular product audits to develop better strategies for boosting the ranking. The areas you entailed squinting at during the product audits are product title, product descriptions, product reviews, product images, targeted keywords, and product ratings.
A+ Content Or A+ Enhanced Brand Marketing Tool by Amazon helps you figure out the value of the product listings. Harnessing this can help you optimize your product descriptions with superior quality content such as images, videos, charts FAQs, and more. It is a way of boosting the incredibility of the brand and conveying the value of the products that customers generally seek to enjoy a better experience. To a little more surprise, adding A+ Content to the product listing is free and unlimited for the vendors once paid.
Fact: You can spring up your sales up to 3% to 10% by using A+ content to enhance listings.
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Be The Victor Of Amazon Buy Box
Amazon is the helm of the industry and Buy Box acts as fuel for third-party sellers to reach the destination of success. 82% of the sales on Amazon are achieved through the Buy Box box but since not vendors are eligible for it, there is a need for some strategic execution. Here’s how you can win it –
- Set Competitive prices for all of your products
- Keep your products in stock always
- Ship on time or as early as possible
- Present the tracking information to shoppers
- Answer the queries of customers sooner and always
- Have control on Order Defect Rate (ODR)
- Operate according to the new metrics
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Go In For Amazon Brand Registry
For every seller who yearns to make their customers delighted with a better experience, enrolling in Amazon Brand Registry is the smart choice. The option unlocks a plethora of tools that can help you build and protect the brand.
Harnessing the search tools offered by Amazon Brand Registry can help you eliminate the infringement issues. It also helps you mitigate the chances of unauthorized companies selling your products or using your product’s logo. You can make full use out of the bulk Amazon Standard Identification Number (ASIN) to know about the listing creating infringement on your content.
The happiest part is Amazon will take impactful action within eight hours on most of the infringement notifications. Here’s you can go ahead with it –
- Sign in to your seller account on Amazon
- List the trademark, brand name, and trademark number
- Mention the product category list and the countries where products are going to be distributed
Once enrolled, you can make headway by protecting your brand and product listing from other sellers, boosting product sales, and expanding ad options.
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Try to Keep Inventory Errors At Bay
Inventory management is another crucial factor, when operated clean and fair can help the brand gain more visibility. Be it your wish to promote the deals and offers or to rank on the top of the searches, improving inventory management can help to a great extent. Make sure to restock the products quickly and work on fulfilling orders issues to maintain consistency in Amazon sales.
You can also make use of Amazon Inventory Management Software to automate your management tasks and to get notified when it is low. Dropshipping is another best alternative to let the flow of sales continue even when the item isn’t stocked in inventory.
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Permit Giveaways For Your Products
Contests and giveaways are incredible ways to boost brand awareness and raise a sense of curiosity for your products in the heart of the public. The fact that around 62.13% of participants further share the promotion with friends and ask them to participate during giveaways, can help you tumefy your reach and conversions when done strategically.
As a matter of fact, Amazon giveaways will also allow you to relish free promotion from bounteous influencers and organizations. Thus, by creating an Amazon giveaway promotion and selecting the products, you can gain valuable leads for your brand.
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Use FBA For Faster And Accurate Order Fulfillment
FBA (Fulfillment By Amazon) is a program where Amazon ships in place of you and completes the fulfillment services in a much better and rapid way. Enrolling in it, you can gain the advantage of a phenomenal customer experience by making them happy with faster shipping.
Even though this comes with a certain price as charged by Amazon, but the plentiful benefits achieved are worth every penny. The reason being, along with the delivery of the products, Amazon also handles returns and refunds and offers stellar 24/7 customer support. Thus, by inclining towards the FBA metrics, you can boost your visibility in searches and even prosper the chances of winning Buy Box.
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Make Your Product Descriptions Compelling And Informative
Although product content plays a crucial role in exciting the customers about products many businesses end up neglecting it. This is where you can set a cutting edge by being different and better.
It is suggested to engrave and post compelling product descriptions highlighting the main features of the product. You can also bold or italic the essential features to let the customers have an eye on them in one go. Don’t forget to add primary keywords in the descriptions to optimize your product rankings.
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Comply WIth All The Rules And Conditions Of Amazon
Endeavoring hard to make strategies and executing them for a better position is all waste if you don’t comply with the rules and conditions of Amazon. This is because Amazon may end up suspending or shutting down your account in the case of a breach.
Knowing what Amazon has requirements for sellers in every aspect can help you save your business from dropping. You are meant to glance through the Terms of Use listed by Amazon and follow every bit of it to develop a sense of trust among buyers. This will also help you flourish like a green bay tree with substantial sales in your store.
Ready To Ace Your Amazon Business?
Getting in the loop with Amazon to ride high in the business world is one of the best decisions any entrepreneur can make. Nevertheless, with bounteous conditions and specific algorithms, it takes a strategic mind and endeavoring will to make inroads into success. Thus, bother not and get into the tunes of the top marketplace and blend them with your unique strategies to amplify the sales and win market share on Amazon.
Still in doubt? Contact WebSpero Solutions, the award-winning Digital Marketing agency to get on your plate the customize strategies for your Amazon business to be on the top.
Get your sales to sail through the stakes!
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
