15 Insider Tips To Grow Sales And Win Market Share on Amazon

15 Insider Tips To Grow Sales And Win Market Share on Amazon

This ain’t a secret anymore that Amazon is a big picture in the sphere of marketing. From the small entrepreneurs to global juggernauts, it is an incredible sales channel to rise to the occasion. The reason being, Amazon is the top place where 89% of consumers drop in to buy the products rather than other E-commerce sites.

For savvy E-commerce executors, Amazon is a gold mine or a reason to earn a substantial surplus with a hefty consumer base in the store. Even though this popular marketplace allows one to reach millions of customers, the fear that it may end up grasping the portion of profit haunts every seller. But bother not, as one can still turn up the trumps by heeding and getting the most out of the pros that Amazon offers to its merchants. 

Thus, for everyone who yearns to be on the top of Amazon marketing, here are useful tips that will not only help you prosper sales but also win market share. Dive in to do well!

Get The Gist Of Amazon SEO And Optimize It For Your Product Page

Amazon is a search engine along with a prodigious marketplace but holds slightly different principles in comparison to Google. The fact that 66% of consumers choose Amazon to start their new product search, understanding and optimizing your product listings for SEO algorithms is thus essential for your business to appear at the top of the searches.

Gist Of Amazon SEO

Now want to know how you can make it possible? The Amazon algorithm is basically a couple of two things, that is Relevance and Performance. Below are the associated ranking factors under these two categories, optimizing which for your product page can help to gain more conversion and sales

Relevance-Related Ranking Factors

  • Product Title
  • Brand Field
  • Seller Name
  • Amazon Backend Keywords
  • Product Descriptions

Performance-Related Ranking Factors

  • Product Price
  • Conversion Rate
  • Reviews
  • Product Images

Pro Tip: Paying attention to the relevance of keywords that customers generally use to search for the products can help your products to be located at the top, thus making your business stand at the top with more visibility.

  • Rack Up More And More Genuine Reviews

Do you know a single business review can spike the conversion by 10%? Product reviews have immense power to make the visitors or searchers turn into paying customers. To grow your sales on Amazon and to fit into a better position, it is suggested to ask for as many reviews from customers as you can. You can organize timely giveaways or offer specific discounts to gain honest and fair product reviews. Further, strategies like follow-up emails and package insert in the shipment also work to a greater extent.

Rack Up More And More Genuine Reviews

 

  • Make Use Of Inbound Marketing Strategies

Other than Search Engine Optimization (SEO), there are plenty of other inbound marketing strategies that make your Amazon business be on the up and up. This includes social media, content marketing, blogs, events, and a lot more. Where outbound marketing seeks general customers, inbound marketing on the other hand helps you focus on the interested audience by creating brand awareness and developing relationships. Below are the tips you can consider as your key to success.

  • Creating a content strategy
  • Segmenting the audience
  • Mastering the technical SEO
  • Initiating social media campaign
  • Tracking the results

 

  • Keep Your Keywords Game Strong

As Adam Audette, the famous American Internet marketer said, “Today – it’s not about to get the traffic, it’s about to get the targeted and relevant traffic”, the relevance of keywords plays a major role in turning this into reality. In other words, optimizing your product listings relevant keywords can help your product to be visible at the top of the searches, thus resulting in more traffic and conversion.

Make sure to target high-value keywords and avoid keyword stuffing in the areas such as product title, product description, and product features. You can also go on targeting long-tail keywords to boost the reach.

 

  • Puff Up Your Promotion And Branding


Puff Up Your Promotion And Branding

Saying undoubtedly, the sky’s the limit in the case of marketing and you can ace your game with endless possibilities available. The only condition is to be strategic. 

In the case of winning market share on Amazon, you need to be whopping greater than just being the Amazon brand. The smarter way is to get your products to feature on the press, promoted by influencers, or gaining a strong presence with content marketing. In addition, by making the presence of your products powerful on social media channels like Facebook and Instagram, you can drive plenty of visitors to your Amazon site.

 

  • Don’t Go Head To Head With Competitors’ Prices

Indeed, competing with the prices is a general strategy that most of the retailers adopt to hit a home run. But getting too cheap or too overpriced to beat the prices of competitors won’t let the magic happen. Instead, it is better to concentrate on making the ratings better to ensure the value that customers would not even have second thoughts about choosing your products.

You can also make a kill by not bidding on the products that are beyond the specific range. Or in extra, you can use a repricing tool to relish additional sales on Amazon.

 

  • Carry Out Standard Product Audits

With over 2.5 million sellers currently active on Amazon and expected to spike in number, it is crucial to improve in every aspect to stand among the crowd. You should conduct regular product audits to develop better strategies for boosting the ranking. The areas you entailed squinting at during the product audits are product title, product descriptions, product reviews, product images, targeted keywords, and product ratings.

 

  • Access A+ Testing

A+ Content Or A+ Enhanced Brand Marketing Tool by Amazon helps you figure out the value of the product listings. Harnessing this can help you optimize your product descriptions with superior quality content such as images, videos, charts FAQs, and more. It is a way of boosting the incredibility of the brand and conveying the value of the products that customers generally seek to enjoy a better experience. To a little more surprise, adding A+ Content to the product listing is free and unlimited for the vendors once paid.

Fact: You can spring up your sales up to 3% to 10% by using A+ content to enhance listings.

 

  • Be The Victor Of Amazon Buy Box

Amazon is the helm of the industry and Buy Box acts as fuel for third-party sellers to reach the destination of success. 82% of the sales on Amazon are achieved through the Buy Box box but since not vendors are eligible for it, there is a need for some strategic execution. Here’s how you can win it –

  • Set Competitive prices for all of your products
  • Keep your products in stock always
  • Ship on time or as early as possible
  • Present the tracking information to shoppers
  • Answer the queries of customers sooner and always
  • Have control on Order Defect Rate (ODR)
  • Operate according to the new metrics

 

  • Go In For Amazon Brand Registry

For every seller who yearns to make their customers delighted with a better experience, enrolling in Amazon Brand Registry is the smart choice. The option unlocks a plethora of tools that can help you build and protect the brand.

Harnessing the search tools offered by Amazon Brand Registry can help you eliminate the infringement issues. It also helps you mitigate the chances of unauthorized companies selling your products or using your product’s logo. You can make full use out of the bulk Amazon Standard Identification Number (ASIN) to know about the listing creating infringement on your content.

The happiest part is Amazon will take impactful action within eight hours on most of the infringement notifications. Here’s you can go ahead with it –

  • Sign in to your seller account on Amazon
  • List the trademark, brand name, and trademark number
  • Mention the product category list and the countries where products are going to be distributed

Once enrolled, you can make headway by protecting your brand and product listing from other sellers, boosting product sales, and expanding ad options.

 

  • Try to Keep Inventory Errors At Bay

 

Inventory management is another crucial factor, when operated clean and fair can help the brand gain more visibility. Be it your wish to promote the deals and offers or to rank on the top of the searches, improving inventory management can help to a great extent. Make sure to restock the products quickly and work on fulfilling orders issues to maintain consistency in Amazon sales. 

You can also make use of Amazon Inventory Management Software to automate your management tasks and to get notified when it is low. Dropshipping is another best alternative to let the flow of sales continue even when the item isn’t stocked in inventory.

 

  • Permit Giveaways For Your Products


Permit Giveaways For Your Products

Contests and giveaways are incredible ways to boost brand awareness and raise a sense of curiosity for your products in the heart of the public. The fact that around 62.13% of participants further share the promotion with friends and ask them to participate during giveaways, can help you tumefy your reach and conversions when done strategically. 

As a matter of fact, Amazon giveaways will also allow you to relish free promotion from bounteous influencers and organizations. Thus, by creating an Amazon giveaway promotion and selecting the products, you can gain valuable leads for your brand.

 

  • Use FBA For Faster And Accurate Order Fulfillment

FBA (Fulfillment By Amazon) is a program where Amazon ships in place of you and completes the fulfillment services in a much better and rapid way. Enrolling in it, you can gain the advantage of a phenomenal customer experience by making them happy with faster shipping. 

Even though this comes with a certain price as charged by Amazon, but the plentiful benefits achieved are worth every penny. The reason being, along with the delivery of the products, Amazon also handles returns and refunds and offers stellar 24/7 customer support. Thus, by inclining towards the FBA metrics, you can boost your visibility in searches and even prosper the chances of winning Buy Box.

 

  • Make Your Product Descriptions Compelling And Informative


Make Your Product Descriptions Compelling And Informative

Although product content plays a crucial role in exciting the customers about products many businesses end up neglecting it. This is where you can set a cutting edge by being different and better.

It is suggested to engrave and post compelling product descriptions highlighting the main features of the product. You can also bold or italic the essential features to let the customers have an eye on them in one go. Don’t forget to add primary keywords in the descriptions to optimize your product rankings.

 

  • Comply WIth All The Rules And Conditions Of Amazon

Endeavoring hard to make strategies and executing them for a better position is all waste if you don’t comply with the rules and conditions of Amazon. This is because Amazon may end up suspending or shutting down your account in the case of a breach. 

Knowing what Amazon has requirements for sellers in every aspect can help you save your business from dropping. You are meant to glance through the Terms of Use listed by Amazon and follow every bit of it to develop a sense of trust among buyers. This will also help you flourish like a green bay tree with substantial sales in your store.

 

Ready To Ace Your Amazon Business?

Getting in the loop with Amazon to ride high in the business world is one of the best decisions any entrepreneur can make. Nevertheless, with bounteous conditions and specific algorithms, it takes a strategic mind and endeavoring will to make inroads into success. Thus, bother not and get into the tunes of the top marketplace and blend them with your unique strategies to amplify the sales and win market share on Amazon.

Still in doubt? Contact WebSpero Solutions, the award-winning Digital Marketing agency to get on your plate the customize strategies for your Amazon business to be on the top.

Get your sales to sail through the stakes!

Social Media ROI Polarizing Digital Marketing Trends

Social Media ROI Polarizing Digital Marketing Trends

When 42% of the world’s population is using social media, one cannot deny the fact that people are already interacting with brands through social media. 

 

This has made social media marketing a crucial element in digital marketing strategies. It offers an excellent opportunity to businesses of all sizes to reach audiences globally. Although social media marketing is always on the rise, the fundamental problem is that companies are still struggling to measure their effectiveness. 

 

This post will help you in understanding how social media ROI is crucial to see how social media efforts are contributing to the success of your business.

Challenges of Measuring Social Media ROI

 

ROI

 

Social media is no doubt a powerful tool for digital marketing, but its return on investment is difficult to calculate. Evaluation of available data is not an easy task because there are no specific guidelines to follow. For instance, how can you figure out the return on investment on a particular boosted Facebook post? The effectiveness of content is not always measured on the basis of shares and likes. You need to focus on the final outcome. Don’t worry if you are new to this concept. Merely 2% of companies running social media marketing campaigns measure their customer service metrics. Around 73% of the company’s efforts stop at the tracking phase only. As the efforts are funneled further, the percentage reduces followed by measuring engagement and conversion for measuring ROI. Consider this new challenge as an opportunity to lead the current cutting edge market of SMM. First of all, we need to understand the factors influencing its quantification i.e. 

  1. Upsurging website traffic
  2. Increasing exposure
  3. Sales lead generation
  4. Developing a supporter’s base
  5. Business partnerships growth 
  6. Sales boost 

 

Let’s understand the challenges every social media marketer has to face while quantifying the Return on Investment:-

 

Precise tool for ROI measurement 

 

Not only for you but social media is a new marketing channel for most marketers. Still, there is no conventional tool to measure social media impact on revenue precisely.

 

Prior experience and digital content creation

 

Influential content creation on social media is not an easy task. Lack of adequate resources is the main reason why most businesses consider compelling content creation as a big challenge. Also, lacking experience as a beginner creates several issues in understanding complexities.

 

Strategy development 

 

You cannot achieve the social media marketing objective by just randomly posting promotional content on social media platforms. A strategy is required to identify the most appropriate platform and choose a suitable tracking tool according to a particular business requirement. 

 

Unreliable data source 

 

Social media is more liberalized than the rest of the World Wide Web. Therefore, the risk of collecting fake data is higher. Fake IDs on your targeted social media accounts can easily affect the data accuracy. 

 

Four different Techniques to Calculate Social Media ROI

 

It’s time to focus on the solutions rather than circling around the challenges. Here is a list of four different formulas to quantify the return on investment with better precision. 

 

How to Calculate ROI With The Cost Of Goods Sold

 

Marketers use the gross profit to calculate ROI. However, they often ignore the cost of goods sold. Let’s see an example. Your investment of $100 in Instagram ads earned 10 sales at $25 each product. The total revenue is:

10*$25=$250

Now, your Instagram ads spending is $100. 

$250-$100=$150

The return on investment is 150%. This is an impressive return on investment. Though easy, but not a very accurate method for calculating ROI. This method does not consider your profit margin. You also have to consider the cost of production and subtract it from your gross revenue.    

     

Calculating ROI With ‘Cost of Goods Sold’

 

For accurate ROI calculations, you have to consider the cost of goods sold. If one $25 product is earning a profit of $10, you need to include this information in your ROI calculation.  

  1. Start with calculating the cost of goods sold. 
  2. Add the cost of goods sold to the ROI equation. When selling a $25 product makes a profit of $15, the cost of goods sold is $10 per unit.
  3. The total cost of goods sold for 10 units is 10*$10=$100. 
  4. Now you have the required numbers to calculate your ROI. Your social media marketing investment for 10 units ($25 each) is $100. The total revenue is $250. The cost of goods sold for 10 units is $100. 
  5. Subtracting the cost of goods sold and marketing investment from total revenue gives $50. So, the ROI is 50%. 

 

How to Calculate social media marketing ROI with Year-Over-Year Growth Rate

 

Year-over-year comparison is the best way to demonstrate your social media marketing performance. This is a common technique that measures growth very accurately. In addition to comparing year-over-year performance, you can also compare the performance of months. For example, you can compare the traffic drop in May month of the last year and the May month of the current year. This technique reveals accurate numbers related to the key performance metrics.

 

Take yearly traffic from social media as an example. Last year 90,000 users visited your website and this year 100,000 users visited your website.

  • Your website traffic in one year has increased by 10,000.
  • Dividing the increased traffic by the current traffic gives .01.
  • Multiplying 0.1 by 100 gives 10.
  • Your growth rate is 10%.

You can use tools like Google Analytics, Hootsuite Analytics, or Tableau to compare different metrics and calculate real over year growth. You can also use Excel for this job.

  1. Create three columns A, B, and C in an Excel sheet.
  2. Enter the number 2018 in cell A1 and 2019 in cell A2.
  3. Put total traffic or sales numbers of the year 2018 in the cell B1. Similarly, put total traffic and sales numbers of the year 2019 in the B2 cell.
  4. Type the formula (B2-B1)/B1A in the C2 cell.
  5. Now you can see the year over year growth rate in Column C.

 

How to Calculate ROI with True Conversion Rate

 

Don’t worry if your conversion rate is low. Probably, you are calculating it wrong. Tools like Google Analytics perform calculations automatically. You get this aggregate number in your reports. 

Here are steps for calculating a basic conversion rate:

  1. Divide leads, e-commerce purchases, email subscribers, downloads, and other goal completions in Google Analytics by the total visits. 
  2. Multiplying by 100 gives your conversion rate. Divide 10 (goal completions) by 1000 website visits. 10/1000=0.01
  3. Multiplying 0.01 by 100 gives you the conversion rate: 1.

However, the problem is that this method uses an aggregate number, such as total website traffic, instead of your target market segment. This is the reason why your conversion rate seems really low. 

When it comes to calculating your conversion rate metric, Google Analytics takes all Google users into account. This aggregate data can be unreliable. For example, you ship products to the United States. You don’t need data from the UK, Canada or any other location you are not targeting. To get relevant data from your target market, you need an advanced segment in your Google Analytics profile. 

 

How to Calculate ROI With Customer Lifetime Value Calculator

 

Customer lifetime value predicts how valuable a customer will be to your business. Accurately calculated customer lifetime value helps in creating an accurate marketing plan. Consider yours is a subscription-based business. A customer pays $9.99 for the standard plan. An average customer stays with you for two years. However, your promotional emails bring the customer back for another 15 months. 

Total months of subscription: 2 years + 15 months = 39 

Money made from an average customer: 39*$9.99 = $389.61 

Now, you have to keep customer lifetime value in mind while running Facebook ad campaigns. 

The complexities in customer lifetime value depend on your business. 

For the simplest method for calculating customer lifetime value, you need a bit of data for the following metrics:

  • Average order value 
  • Purchase frequency
  • Customer value 
  • Customer’s average lifespan 
  • Customer lifetime value 

 

Average Order Value (AOV)

 

How much does an average customer purchase in one visit? For example, how many pizzas does a customer purchase from your pizza shop? It can be your average shopping cart amount if you are selling online. You need to sit with your finance team to get this data. The team will tell you about your taxes and total revenue for the last year. Now get the last year’s total number of orders from your analyst team. Use the formula: 

AOV= Total Revenue/Total number of orders

 

Purchase Frequency (PF) 

 

How often an average customer does business with you? Depending on your business, purchase frequency can be weekly, monthly, annual or a few times during the lifetime. 

PF= Total number of orders/Total number of unique customers 

 

Customer Value (CV)

 

It is the average money you can expect an average customer to spend.

CV = AOV * PF

 

Customer’s Average Lifespan 

 

How long does an average customer stay with you? 

 

Customer Lifetime Value

 

Use the following customer lifetime value formula to calculate customer lifetime value:

Customer Lifetime Value = Customer Value * Customer’s Average Lifespan 

Customer Lifetime Value

Image: https://www.anblicks.com/

 

How SMM ROI Differs From SEO ROI

 

This formula for calculating ROI is important so that you can plan your SEO budget and campaign accordingly. There are two types of ROI: 

  1. Anticipated ROI 
  2. Actual ROI   

 

Anticipated ROI 

 

You need the following data to calculate anticipated SEO ROI:

  1. Average monthly visits 
  2. Conversion rate 
  3. Order value   

Let’s consider the following sample data:

  • Average monthly visits: 50000
  • Conversion rate: 0.68%
  • Average order value: $176

Let’s assume that the SEO budget is $20000. You need to justify this amount. You need to generate a reasonably positive ROI. Determine the additional sales you have to generate to earn at least $20000 during the contract spend. 

Additional sales required = Proposed sale/ Average Order Value 

= 20000/176=114 

So, your SEO efforts should generate at least an additional 114 orders to reach the break-even point. 

Your SEO efforts have to generate additional traffic to generate additional 114 orders. 

Required Additional Traffic=Number of orders required to reach break-even point/conversion rate 

=114/0.68%

=16765          

Let’s double all these pieces of data.     

Estimated traffic = 16765*2= 33530 

Additional sales required = 114*2==228 

Proposed sale = $20000*2=$40000

Anticipated ROI= (Anticipated SEO revenue-Proposed SEO project cost)/Proposed SEO project cost

=($40000-$20000)/$20000 

=100% 

Your ROI is 100%.    

 

Actual ROI 

 

Actual SEO ROI you generate determines how far the client will go with you. Use the given formula to calculate actual ROI. 

Total SEO goal value= Assisting Conversion Value+Last Interaction Conversion Value   

Actual ROI=(Total SEO revenue+Total SEO Goal Value)-Cost of running the SEO campaign

 

Why Social Media ROI Calculation is so Important 

 

Calculating social media ROI is critical to your social media marketing budget. This key performance indicator also tells about the impact of social media marketing on your business by determining profitability. It measures the success over time and supports future decision making. Calculating ROI offers numerous advantages. First of all, this determines whether your investment in social media is fruitful or not. There are different important decisions clients make by calculating ROI, such as purchasing new equipment, hiring new employees, adding a new department, or investing in a particular sales strategy driving better results and profitability. Social media ROI provides you with valuable insight that can help in creating advanced marketing strategies. By calculating ROI, you can learn: 

  • Where to spend your money 
  • How to advance marketing strategy 
  • Which tools to use to increase the success of your social media marketing campaigns

 

Conclusion

 

All sorts of surveys and studies reveal that social media marketing helps in increasing traffic, sales, and reputation. When paired with other digital marketing techniques such as SEO and PPC, social media marketing can increase the ROI of these techniques as well. Allocating social media marketing budget has to be an informed decision that cannot be made without accurate social media ROI. Your return on investment gives an idea of the success of your current campaign and can make your future strategies more productive.

 

What Are The Benefits Of SEO For A Business

What Are The Benefits Of SEO For A Business

When most articles you read are about digital marketing, does it mean that traditional marketing, as a whole, is an old-world concept? Word of mouth, posters, banners, TV and radio ads, events, and other means of traditional marketing is still generating satisfactory results for certain types of businesses. However, when you want to grow your business on the web, you have to invest in digital marketing. Deploying a website is the starting point. If you are not investing in digital marketing, your online business is destined to sink without trace. When 28% of the searched items are purchased, you cannot ignore digital marketing. This is the reason why, in 2017, many companies increased their digital marketing budget by 50%.

When you search for digital marketing techniques, search engine optimization always gets the top spot on the list. Digital marketing succeeds when you get found online by your customers. This is what search engine optimization does. Let’s see how your business can reap the benefits of SEO.

 

What is SEO

 

Search engine optimization is both art and science. The SEO guys make some important technical changes in your website so that it gets indexed and ranked by Google and other search engines. They identify and fix technical causes of poor website performance such as high loading time, missing sitemap and robot.txt, missing meta descriptions, difficult navigation, wrong URL structure, lack of mobile-friendliness, and so on. The art part comes when it comes to writing optimized and quality content for on-page and off-page tactics. The goal is to bring free traffic to your website and convert it into your customers.

70-80% of search engine users focus on organic results. When 93% of the web traffic comes from search engines, SEO deserves to be at the top spot. And, when only 7% of search engine users make it to the third search engine result page, running a successful online business without SEO is challenging.

Though search engine marketing, social media marketing, and other digital marketing techniques can work in isolation, you can maximize the benefits by integrating them with SEO.

 

Benefits of SEO for Business

 

Cost Effective

As compared to other digital and traditional marketing techniques, SEO is the most cost-effective. The following table illustrates how SEO generates better results at less cost.

 

Medium 

Local TV Network TV Cable TV Radio  Magazines  Direct Mail 

SEO

Cost  30 sec in top 10 markets: $4000 to $45000+ 30 sec in prime time: 

$80,000 to $600,000 

30 sec in prime time: $5,000 and $8,000. 60 sec: $200 to $1,000. Local magazine: $120 per 1,000 issues,

National Magazine: $50 per 1,000 issues

Single sheet newspaper insert: $25-$40 per 1000 issues,

Letter-sized envelopes: $15-$20 per 1000.

$15,000-$75,000 per year
Campaign term  Scheduled in flights or throughout the year  In small flights due to high cost  Scheduled in flights or throughout the year  Flights that center around specific events Sold as annuals, specific months of publication or special issues.  Unlimited  6 to 12+ months
Audience reach  Large audience (including small target audience and large uninterested audience), low ROI  Very Large audience (including small target audience and large uninterested audience), low ROI Small audience but better targeted Depends on the reach of the station Depends on circulation and response rate is low  Response rate is very low Targeted audience,

Very high ROI 

 

You are not paying per click or per advertisement. Better results and more savings, SEO is perfect for small businesses. You simply have to select a good SEO company. When your website appears on the first search engine result page for a query, chances are high that users will click your link. This is how SEO brings business at a very low cost. It brings free repeated traffic.

 

Improves Website

 

Google and other search engines rank websites that meet their guidelines. Most of the visitors abandon websites taking more than three seconds to load. Search engine optimization pushes you to increase page load speed. Your search engine marketing agency makes other changes such as adding a sitemap to make it easy for search engines to crawl and index web pages, adding robot.txt file to tell search engines about pages to be crawled, using keywords in meta descriptions, headings, content and URLs, fixing broken links, using redirects and errors pages and so on. All these changes make your website more drinkable.

 

Improves ROI

 

SEO, PPC, SMM, and SEM are some of the most used digital marketing techniques. Some of these techniques generate paid traffic, but SEO generates free traffic. Now, you might have the following two questions to ask:

  • How to calculate SEO ROI?
  • How to compare SEO ROI with paid search ROI?
  • How long does it take to generate ROI?

Calculating SEO ROI of One Keyword

 

You want to rank a keyword, say ‘digital marketing agency in India’ with 1000 people searching the query every month. There are other variants of the keyword with 4000 searches per month. When ranked first, this keyword brings 266 qualified visitors every month. With 1% conversion rate, you are getting around three new customers every month. Similarly, if half of the close variants are also ranking first, you get 5.5 new customers every month.

 

Paid Search ROI vs SEO ROI

 

Let’s assume that you bid on the same keyword in Google Ads and pay $6.00/click. With an average 1.91% click-through rate, your website gets 19 qualified people every month. If your website’s conversion rate is 1%, you need to run your ads for 5 months for one customer. With 1% conversion rate and $6 CPC (cost per click), each customer costs you $600. When you are switching to SEO, customer acquisition becomes much more affordable, and your business sees exponential growth.

As SEO is a continuous process, businesses investing in SEO want to know how long it takes to gain ROI. Typically, it takes 4 to 6 months to start seeing results.

 

Boosts Brand Credibility

 

One key benefit of SEO is improved credibility among customers. Ranking on the first page sends a strong signal. 75% of the search engine users click results on the first search engine result page. They know that Google and other search engines eliminate spammy websites. They know that only safe and credible websites make it to the first page.

Content also plays a key role in establishing brand credibility by answering to user’s queries such as “What are the benefits of SEO”.

Google My Business listing is another way SEO boosts your brand credibility. Your business appears in local searches. This also shows details about your business with Google reviews. Nothing builds credibility better than positive reviews left by real customers.

 

Drives High-Quality Traffic

 

SEO brings high-quality traffic to your website and that too without paying for clicks. Taking the digital route offers hyper-targeted tools. You are not paying for a billboard or any other traditional means of marketing. You are not annoying those who are not interested in your business. TV ads, radio ads, or large billboards by the side of the road do get noticed. However, not all of the viewers are interested in your ads. However, people searching on the web are genuinely interested in making a purchase. They are most likely to act on your call-to-action. The user’s intent is clear in SEO. This is the reason why 89% of the marketers find SEO strategy more successful.

 

Tracks Success With Real Numbers

 

You want to know the impact of your investment in SEO. It is easy to monitor the success of your SEO strategy as there are many tools available for digital marketing analytics. Following are the SEO metrics search engine optimization companies use to track SEO performance:

 

1. Keyword Ranking

 

This metric gives the idea of whether:

  • You are targeting the right keyword or not
  • Your website is actually growing or not

 

2. Backlink Quantity and Quality

 

Imagine you are a digital marketing student who wants to buy the best book on Digital Marketing. You don’t want to get a recommendation from someone who is new to digital marketing. You will get advice from a digital marketing professional with years of experience. A good quality backlink is just like a recommendation from someone expert. Quality backlinking is one of the ranking factors. SEO agencies use premier tools to track both the quality and quantity of backlinks. Tracking backlinks provide important information to shape a backlinking strategy. This tells about:

  • Effectiveness of your link building strategy
  • Sources for link building
  • Cost-effectiveness of the strategy

backlinks

 

3. Organic Traffic

 

Businesses hire search engine optimization companies to increase organic search traffic. Monitoring the levels of organic search tells about the performance of the SEO strategy. Organic traffic is the most reliable metric. The SEO guys use powerful tools like Google Analytics to monitor traffic.

organic traffic

 

4. Time Spent On Page

 

Time users spend on your website is an important engagement metric. Visitors spending more time on your website tells Google and other search engines that you are offering high-quality content to read. You are satisfying the visitor’s intent. Google Analytics gives numbers related to this metric.

Time Spent On Page

 

5. Bounce Rate

 

A high bounce rate is not good for your website. If your visitor leaves your website immediately, this shows that your website is not offering quality content, and it is not satisfying the visitors’ intent. Google Analytics gives bounce rate related numbers for each page of your website.

Bounce Rate

 

The following table illustrates average bounce rate for different industries:

 

Industry  Bounce Rate 
Ecommerce and retail-based websites   20%-45%
B2B websites  25%-55%
Lead-gen websites  30%-55%
Non-ecommerce content sites   35%-60% 
Landing pages  60%-90%
Blogs, online portals and other information websites for news and events    65%-90%

 

6. Mobile Traffic

 

This year (2020), the number of mobile phone search users is estimated to be 221 million in the US. 60% of Google queries come from mobile phones. 51% of consumers trust mobile-oriented websites.

Check if your website is responsive or not. How many seconds does your website pages take to load on a mobile browser? Google Analytics provides mobile traffic stats as well.

 

Mobile Traffic

 

7. Click-Through Rate

More traffic means more CTR. Even when CTR is not a ranking factor, it is an important SEO performance metric. Google Search Console is a tool used to view stats related to CTR. You can see CTR on different devices, pages and in different countries.

The following table illustrates CTR for the top ten search results:

 

Rank 

CTR (%)

1

20.5

2

13.32

3

13.14
4

8.98

5

9.21

6

6.73

7

7.61

8

6.92

9

5.52

10

7.95

 

Click-Through Rate

 

8. Domain Authority (DA)

 

This metric by Moz tells how authoritative your domain is. Domain authority is an important ranking factor. High domain authority helps in increasing website ranking.

Check the table for good DA for different industries.

 

Industry 

DA

Wellness

58.35

Finance and Insurance

60.09

Real Estate

61.52

Construction Products

63.18

Consumer Goods

64.07

Retail

64.62

Business Services

67.04

Healthcare

67.51

Software and Applications

67.52

Accommodation and Food Services

71.27

Sports and Entertainment 

75.55

Higher Education

78.67

Media and Publishing 86.23

 

Domain Authority

 

9. Returning Visitors and Direct Visitors

 

Search engines rank it when users like your website. In addition to time on site and bounce rate, direct visits and high proportion returning visitors are also important SEO metrics you can track using Google Analytics.

Returning visitors less than 25% means you need to do something with content or navigation of your website. Good for your website if it is more than 30%.

Returning Visitors and Direct Visitors

 

Promotes the Brand 24/7

 

SEO promotes your business 24/7. Keep in mind that Google processes 60,000+ search queries a second. Your customers can place orders or avail services anytime they want. If you are putting sincere efforts in SEO, you don’t need to reach customers. Your customers will reach you.

 

Targets Customers in Every Stage of the Funnel

 

The integration of SEO and content marketing can do wonders for your business. Content marketing earns 54% more leads than traditional marketing. From blog posts and guides to infographics and PPTs, SEO agencies use a range of content types to engage customers in every stage of the marketing funnel. Though a user reading top or middle of the funnel content will not convert right away. Eventually, he will. 60% of consumers choose companies creating original content to read. This builds both brand awareness and loyalty.

 

Increase Brand Awareness Among High-Value Buyers

 

As they go through different levels of the funnel, consumers try different search queries. Take ‘digital marketing company near me’ as an example. The user can search the following queries as well:

  • ‘Digital marketing agency near me’
  • ‘Digital marketing company in India’
  • Digital marketing agency in India’

If your website shows up in every search results, this increases your brand awareness. They start seeing you as a valuable resource.

 

Generates More Leads

 

A good SEO agency can increase leads, sales and market share. You can see consumers placing orders. This happens when your website tops keyword rankings, earns clicks and visitors are converted into buyers. It’s a fact that the first result on the search engine result page gets 33% of all search traffic.

 

Boosts PPC Campaigns

 

SEO is a non-paid strategy, and PPC is a paid strategy. If you are using both together, your keywords can top both paid and unpaid search results. A visitor gets two opportunities to click. You can also use your SEO data in your PPC campaigns.

 

Boosts Conversion Rate

 

Though the aim of SEO is to boost website visibility and position on search engines, it also makes your website user-friendly. The Following SEO factors work together to help in increasing conversion rate:

  • Mobile friendliness
  • Site speed
  • Improved navigation
  • Adding menu to customized error pages
  • Ensuring security with HTTPS
  • Increased duration of visits
  • Quality content
  • Page optimization
  • Long-tail keywords
  • Internal links

 

Increases Social Media Following

 

SEO and SMM both help each other in increasing visibility and following. Social media can make your content reachable to a larger audience. SEO can take visitors from your website to your social media profiles.
66% of the respondents to a survey said that there is a correlation between rankings and social media shares, 29% said no and 5% said that they don’t know.

What about search engines?

Bing does consider shares while ranking pages. In the case of Google, social media is not a ranking factor. However, social media does play a part in SEO indirectly. It provides opportunity in link building and content. Both link building and content boost rankings. It also increases traffic to a website. Social media also increases credibility which is good for SEO. You can use social media to support SEO by:

  • Sharing everything you publish
  • Building relationships with relevant audience
  • Collaborating with others
  • Looking for influencer marketing opportunities
  • Posting on sites that give dofollow links
  • Answering questions on Quora
  • Asking for mentions to be hyperlinked

Sharing fresh content on social media gets web pages indexed quicker. You can use social interaction data to improve SEO content. It is easy to identify the audience for SEO content. You can generate new content ideas. Social media does improve some of the SEO performance metrics.

Similarly, SEO also helps social media.
SEO keyword research tells you about what people want. You can plan social media content according to the demands of your audience. SEO research data such as wording and phrasing and search trends for a particular service or product in your social media content. You use AnswerThePublic tool to learn about the questions being asked by the audience and write your content accordingly. Sharing this content on social media can initiate conversations and also increase the following.

Checking competitors’ top pages in Ahrefs and getting keywords from their content also helps in creating shareable content.

In addition to being a tool for communication, social media is also used to obtain information. Many Facebook users simply search the Facebook page of a business and message their queries. You simply need to share the link to the webpage offering that piece of information. Knowing that your Facebook page is the place where you respond to their queries, they are likely to like your page for future help.

Technical SEO can also improve social performance and tracking. An SEO agency can track how visitors from social media are interacting with your website. Implementing various schemas like Javascript/JSON or microdata on the webpages is an effective SEO technique. Installing and configuring Twitter tracking code, LinkedIn tracking code and Facebook Pixels help in social media. Data from a website is used to run social media content.

Not having social media buttons on the website or share buttons on blog posts is a big loss of opportunities. If you are connecting the dots properly, social media and SEO do help each other.

Both SEO and social media need great content.

 

Takes The Brand Ahead In Competition

 

More than 80% users use the internet to research a product or service. Your competitors are also investing in SEO and other digital marketing strategies. When you and your competitors are on the same page, how can you make a difference?

You have to work with a better digital marketing agency that tailors your strategies according to your audience, market, festivals, holidays, business-related events and other factors. Remember, 75% of the users stay on the first search result page. Invest in SEO and hire a search engine optimization agency that develops a smart strategy to outrank your competitors.

 

Makes Digital Marketing Strategy More Productive And Stronger

 

Some businesses work with agencies offering complete digital marketing solutions that include SEO, SMM, content marketing, PPC and so on. We have already seen SEO and PPC, SEO and SMM, and SEO and content marketing can work together. SEO, as a part of your overall digital marketing campaign, can enhance the overall ROI by increasing your competitiveness.

 

Connects Every Member of Target Audience

 

SEO helps in getting connected with every type of target audience in every stage of the buying funnel. This depends on your business. You are running a digital marketing agency. Some of your customers are looking for Search engine optimization services. Some customers want to hire a PPC expert. Similarly, some customers want to increase their reach on social media. The journey of different types of audience through the buying funnel will be different.

By targeting keywords and publishing content specific to their intent, SEO allows you to reach different types of audience.

 

Boosts Local Marketing

 

This is where a small business can beat big businesses. 80% of internet users search to find local information. No one can call missing out 80% of the potential customers a wise move. You must optimize your website for local search to promote your products and services for local audiences. Digital marketing agencies help by:

  • Optimizing for Google My Business
  • Improving internal linking structure
  • Adding location pages
  • Optimizing URLs, headers, title-tags, content, meta descriptions.
  • Creating local content
  • Ensuring business name, phone number and address are consistent online
  • Optimizing online directories and citations
  • Getting inbound links with authority and relevance
  • Engaging on social media

 

Following are tools used for local SEO:

 

  • Whitespark Local Citation Finder
  • Screaming Frog
  • Moz Local
  • Ahrefs
  • Buzzstream
  • BrightLocal

 

Drives Long Term Success

 

SEO drives long term success as it is an ongoing strategy. However, you need to keep in mind that this happens when you maintain your ranking. Changes in user search habits and search algorithm updates often change keyword rankings. This is the reason why SEO is a continuous process. You can achieve the maximum ROI when you make a long-term commitment to digital marketing which includes SEO as well.

 

Help You Compete With Giants

 

Small businesses with limited budgets can take advantage of local SEO to compete with big names. It is not easy to rank for highly competitive keywords. If yours is a local store in a premium location, then adding location with a keyword can keep you ahead of big competitors. You can look for underserved markets and groups of customers that are ignored by large businesses. For example, big clothing brands might fail to serve the needs of plus-size people.
Google primarily wants to deliver customer satisfaction. It does not consider the size of a business to rank its website. Following are the steps SEO companies take to beat giants in local markets:

  • Focus on understanding the local audience and underserved demographic
  • Tailor products, pricing and messaging to this demographic
  • Use the most relevant social channels
  • Some companies even collaborate with influencers

 

Conclusion

 

PPC, SMM and other digital marketing techniques are less likely to work without a website and there is no benefit of having a website if it is not visible to your online customers. This is not all about the benefits of SEO for small businesses. It is about making your investment in digital marketing fruitful.

 

Precisely Elaborating on A9 and A10 Product Ranking Algorithms of Amazon

Precisely Elaborating on A9 and A10 Product Ranking Algorithms of Amazon

The global annualized sales run rate of Amazon is currently $10 Billion which is rapidly upsurging. Around $1.2 Trillion is forecasted as an online B2B eCommerce opportunity size for 2021. These stats are enough to understand why all online business enthusiasts are willing to connect with this e-commerce giant. The B2B marketplace of Amazon is currently holding 1+ million accounts globally. It seems very smooth execution to register as a seller, create a business profile, set up your product, and start selling. However, the actual challenge starts when the sellers find already countless similar products and feel the need for a professional like you who can help in improving the ranking. Here comes the role of Amazon’s A10 Algorithm.

Product Ranking Algorithm of Amazon

Image credit: https://www.amzseohub.com/

Keep in mind that Amazon is the biggest online retail store where all listed products are not actually sold. How can someone buy a product which is not even visible on the list? This is the reason why millions of products go unsold on Amazon. In order to increase visibility, techniques like search engine optimization are required. Just like Google bots are assigned to crawl on the search engine for ranking, the Amazon A9 algorithm is meant for Amazon. The only difference is, Google ranks website URLs whereas Amazon ranks its listed products. After getting the overview, let’s go deeper to understand it in detail.  

What is Amazon’s A10 algorithm?

 

A10 is basically an update of Amazon’s previous A9 algorithm. However, Amazon has not yet officially announced it as A10. In simple words to understand this Amazon ranking algorithm, we can consider it as a logical system capable of ranking enlisted products on the basis of their marketing practices. Amazon’s product ranking algorithm makes use of some data to recommend products that are the most relevant to the user’s query. This data comes from a huge number of queries the algorithm has already processed. Product recommendations are highly based on the intent of the buyer. Its algorithms are powerful and intelligent enough to understand the intent of a variety of users. Amazon product ranking algorithm is also complex but its user-base has only one intent. They are using Amazon to purchase some products. So, a seller should optimize his product listings according to the intent of the buyer to get on top of Amazon listings. This is the only way to get ranked on Amazon.

As the number of businesses on Amazon increased, unethical ways of ranking also became popular. It is exactly like “Black Hat” search engine optimization. The main purpose of rolling out the A10 algorithm is removing fake and fraud sellers from this global platform. Misleading data about a product such as fake reviews, gift voucher scams and fake seller accounts are among the biggest issues currently faced by Amazon. This algorithm is all about rectifying them. Another significant change in this algorithm is critically considering customer behavior factors for ranking a product. Products with a high selling graph and getting maximum positive responses will be ranked faster. Also, this algorithm is giving weightage to the relevancy of a product rather than paid sponsoring through PPC campaigning.  Now, before we see the factors that can bring your products in the list of top searched products on Amazon, let’s see the pillars of A10 algorithm. Are you facing problems in getting product rankings? If yes, stay tuned.

 

A10 Algorithm: Core Pillars

In the A10 Algorithm of Amazon, 3 factors are considered while ranking your product in the search list. Core pillars play a major role in helping the algorithm for raking a product in the search list. Here we are elaborating on these three points in detail.

 

Conversion Rate

The conversion rate contributes a big role in ranking decided by this algorithm.  In order to attain a high conversion rate, a product needs to be optimized through various parameters. The Amazon algorithm update considers sales rank as the main contributor in conversion rate. Apart from this, a number of reviews, their quality, answered questions to satisfy the visitors, product image quality, competitive price, completeness of product description listing and bounce rate are also responsible for ranking according to the A9 algorithm.

 

Keywords and relevancy

The relevancy factor involves the smart use of text while filling different fields for describing a product on amazon. The title of a product must be optimized perfectly by including the relevant keywords within 200 characters. Product description featuring bullet points, including brand name and technical specifications. While product listing, make sure that the category and subcategory of your product is highly relevant. Also, associating the most frequently used search terms with the description of your product. This page of Amazon will surely help to optimize listings for search.

 

Customer Satisfaction

After-sale factors also contribute a big role in ranking through the A9 algorithm. Customer satisfaction is calculated on the basis of some feasible factors including both negative and positive feedback with star rating. Total time taken for shipping a product after placing the order, continuous availability of the product in the stock, perfect order percentage and claim against orders due to defect are considered in customer satisfaction parameters by this algorithm. Moreover, the exit rate from amazon after viewing your product page also comes in the category of customer satisfaction. 

 

Amazon's A10 algorithm

Image Credit: https://nuancedmedia.com/amazon-listing-optimization-guide/

 

Significant Factors of Amazon A10 algorithm update Affecting Product Ranking

 

  • Emphasizing organic sale

Paid marketing through Amazon PPC was the key factor influencing ranking in the A9 algorithm that has now shifted to the organic sale. In Amazon marketing, the term “Organic Sales” means when the app user explores a product from the Amazon platform and places an order. Organic sales is driven by various Amazon SEO activities like backend keywords optimization, relevant brand field and image quality etc.

  • Reduced significance of PPC

PPC aka paid market channel is still relevant on Amazon but its significance has reduced. It may work while introducing a new product but not for the long run. It is necessary to strengthen organic sales results in order to get a stable ranking.

  • Sales history will affect the ranking 

Organic results are highly influenced by the sales history of a product. The A10 algorithm ranks products on the basis of the consistency of the sales history of a product. It is similar to A9 but the significance has increased due to the emphasis on organic sales. History involves factors such as your relation duration with Amazon, handling or return and replacement and customer feedback etc. If customers are getting satisfactory solutions and everything is going positively, the ranking will obviously rise.

  • View impressions and click rate

How often your product was viewed and clicked also decides its ranking. Viewing impressions platforms include the official Amazon website, partner websites and affiliate websites. While appearing in the search results, a high click rate depends on factors like image quality and right product description.

  •  Internal sales

In Amazon A10 Algorithm, the internal sale is also emphasized in order to get a higher ranking. When someone places an order by exploring your product from “frequently bought together”, the ranking will get an upsurge.

  • External traffic (Off-site sales)

Consider off-site sales as an alternative to PPC. In the A10 algorithm, Amazon is focusing on ad campaigns that differ from traditional Pay Per Click culture. This involves marketing strategies on social media and online multimedia streaming channels. You must be seeing a lot of Amazon product ads on your Facebook wall nowadays. This is due to an emphasis on off-site sales by Amazon for product ranking.

From the above points, it is clearly showing that customer satisfaction, organic results and off-site paid advertising are the key-factors influencing ranking on Amazon. 

A10 Algorithm

 

Factors Influencing Amazon Keywords Ranking Directly

 

The following are the three direct factors that improve Amazon keyword ranking:

 

  • Relevancy

Relevancy means how your text formatting is done while updating a product on Amazon. We have already mentioned all factors affecting relevancy such as keyword use and product description from its title to specifications. Also, the selection of right category and subcategory while adding a product for sale on Amazon are responsible for relevancy.  Most of the buyers see product image and product title first. So, what you need to do is to do some research to rank for relevant keywords on Amazon. Include the most important keyword in the title. The name of your product should go before the keyword. According to Amazon, product title should contain:

  • Brand name
  • Product line
  • Quantity
  • The most important feature
  • Product category/type
  • Color
  • Though you need not to be told, no keyword stuffing.

 

  • Stock availability

Once the product is out of stock, the page will automatically lower down in the race of ranking. No matter how well you are performing in the competitive market, always keep a strategy alongside to fulfil the continuous demand. If failed, the page may also disappear from the search list. 

 

  • Price

It is obvious that the customer will always go with the most affordable options. Even for the same product, multiple sellers are available on Amazon. When someone opens a product page, Amazon will give the option to choose between a seller. If there is a big margin or your delivery charges are high, consider it as a direct factor influencing Amazon keyword ranking. Your products should be competitively-priced to get on top of Amazon listings.

 

Deciding the Keyword Research Strategy for Amazon

 

First of all, find the right keywords to improve the sales rank on Amazon. There are different ways you can do keyword research. Find the keywords your competitors are using. For that, you need to find out who you are competing with. It’s easy. Just see the rating and reviews their products are getting.

  • Make a list of three best ranking competitors receiving great ratings and reviews for a particular keyword.
  • Find the keywords they are using in their product copies, titles, and descriptions.
  • You might have a long list of keywords. Not all are relevant. Discard the irrelevant ones.

In order to find the most relevant keywords trending right now, “MerchantWords” is the best tool to consider. It is like a keywords research tool that all SEO executives use. Here is some more information to understand this tool in detail. 

 

MerchantWords Keyword Tool

MerchantWords is the best Amazon keyword research tool available for sellers right now. It is the world’s largest database with a huge collection of 1.6 billion keywords. You can measure the demand for products/services and keywords related information such as search volume and more to find top searched products on Amazon. Use this tool and select keywords with the most search volume. Here are some influencing reasons to prefer MerchantWords:- 

  1. Get 6+ years of data analysis report 
  2. 400 million products analyzed
  3. A vast collection of 1.6 billion keywords
  4. More than 100K businesses successfully grown
  5. Accessibility to 11 Amazon marketplaces 

 

They are currently providing the services of:- 

 

  1. Keyword Advisor 
  2. Listing Advisor 

It is a premium tool for optimizing keywords and listing. You need to subscribe to a plan on the basis of a country or a particular region. You need to understand this fact that keyword stuffing will not work while optimizing relevancy. Amazon A9 algorithm is not as complex and intelligent as Google’s algorithm but it can detect malpractices like keyword stuffing. When done at the front end, keyword stuffing does not increase the ranking of your product listings on Amazon. So, avoid keyword stuffing in title and description. However, you can add keywords to the backend without penalty.

Apart from this online tool, you can also install Google Chrome extensions like KW Index Checker. However, all reliable rank checker tools are paid. Only tracker extensions like Amazon KW Index and Rank Tracker are free to use. 

Significant changes in Amazon A10 algorithm update affecting product ranking

 

Factors Influencing Amazon Ranking Indirectly

 

Indirect ranking factors are as important as direct ranking factors. You need to work on sales velocity, relative sales velocity and some other indirect factors. Relative sales velocity is the number of units you are selling as compared to your competitors.

 

Indirect Amazon Keywords Ranking Factors Detailed

 

High Sales Velocity

High sales velocity means higher product rankings. Amazon pushes products that are being sold in big numbers. Higher sales frequency and conversion play an important role in how to improve the sales rank on Amazon.

 

How to increase your Amazon sales velocity?

 

 Add Contextual Information

An Amazon listing with additional contextual information can bring more sales. Let’s understand this with an example. You are selling prom dresses. A girl looking for a prom dress is most likely to look for some accessories as well. Shoes, necklaces and there are many other accessories that are must-haves with prom dresses. A necklace of a specific colour made from a specific material may look awesome with a specific prom dress.

Use High-Quality Images

Your customer can zoom your product image for a closure view if it is a high-quality one. Either the width or height of the image should be equal to or larger than 1,000 pixels. The smallest size of the image can be 500 pixels. You might have noticed some sellers putting 360° rotating images. This is increasing their conversion rate by 27%.

Use Bullet Points

Using bullet points can increase the readability of your product description. Bullet points and subheadings have a significant potential of increasing your conversion rate. Customers always want the information that is the most useful for him. Customers may not be that interested in the introductory part of the product description. They want to know about the features/specifications of your product. Bullet points catch the attention of customers in no time. So, use bullet points to describe the features of your product.

Utilize Amazon Enhanced Brand Content

With Amazon Enhanced Brand Content, you can modify description fields of your products. You can tell the story of your brand. You can work on the text, images and design aspects of your product descriptions.

Reviews

 

Reap The Benefits Of Product Reviews

Good reviews are beneficial for you to do business on Amazon in numerous ways. Bad reviews are beneficial for customers. 84% of customers trust online reviews. Even Amazon recognizes that reviews are an important factor influencing the decision of customers. Positive reviews build trust. Good ratings and reviews increase your rank as well.

Remember, Amazon logs everything. Fake reviews cannot improve your rank. Offering special discounts and running promotional campaigns can bring more traffic to your product page. This increases your sales and makes product rankings higher on Amazon. If you are selling on Amazon, you need a separate marketing strategy for Amazon. Its marketing campaign is different from SEO, PPC, SMM and other digital marketing campaigns.

From the above information, it is clearly showing that customer satisfaction, organic results and off-site paid advertising are the key-factors influencing ranking on Amazon. Currently, this platform is trying to bring more transparency in online business with the help of Amazon A10 algorithm. Major targets are the elimination of fake reviews and fake profiles that are affecting service quality.

WebSpero Solutions Proud to be a Five Star SEO Agency on Clutch

WebSpero Solutions Proud to be a Five Star SEO Agency on Clutch

Have you ever wondered how high-quality SEO could help your business excel? Give us a call at WebSpero Solutions and find out today. Since 2015, we’ve grown to become one of the most renowned and recommended online marketing agencies. We’re a Google Certified team of over one hundred professionals that are centered on our clients’ success in the long run! 

We’re consistently praised for our best-in-class- online marketing, and for good reason! We work with clients of all sizes and we have tailor the solutions to fit their needs. We do pay per click campaigns, SEO, guest blogging, social media marketing, all to keep you up to speed! On the development side, we offer solutions that deliver results using cutting edge platforms, from PHP and Nod.js, to iOS and WordPress! 

In recognition of our success and impact, we’ve been named a top SEO agency by Clutch, a verified ratings and reviews platform. Their objective research leverages a one-of-a-kind methodology to compare and contrast leaders across a number of service sectors. Their findings helps companies looking to find business partners have an objective lens into candidates’ past performance. 

We recently received a five-star review from one of our digital marketing agency clients based out of Oakhurst, New Jersey. We take care of SEO for their clients and our work involves targeting keywords and driving organic traffic for their sites. As a result of our work with them, they’ve seen a significant increase in traffic. When asked about our performance, their CEO commented “They have an excellent ability to listen to direction coming from outside their organization.” We’re so thrilled to be meeting their expectations! Take a look at their review below:

Clutch WebSperoWe love feedback in all its forms! It helps us strengthen our processes and improve our workflows. We especially appreciate feedback in the form of Clutch reviews! They allow our customers to rank our services along the lines of quality, attention to project timelines, cost-efficiency, and project management acumen. 

In addition to Clutch, we’ve been recognized by The Manifest, a business data resource. They help interested buyers find a match for business projects through in-depth data studies. We appear on their directory of top SEO agencies in Los Angeles! 

We’re thrilled to win this award and look forward to helping even more clients thrive! Drop us a line if you’d like to collaborate on a project with WebSpero Solutions today.

 

Online Reputation Management – Best Practices for 2020

Online Reputation Management – Best Practices for 2020

What is our prior response when asked about a famous personality, group or brand? Obviously, executing an online search & finding information on all possible websites. Our perception for someone or something now completely depends on relevant content which is mentioned on the internet. Here comes the role of ORM aka Online Reputation Management. Digital marketing has numerous scopes & even most of them are still unexplored. Fortunately, we are now capable of managing the reputation level through various smart strategies. 

ORM

People recognize our business more than us, so the reputation of a brand has great significance in current times. Just a few negative reviews or star ratings and consider a business doomed. For a positive influential approach towards potential & existing customers criteria, you need some serious strategies & robust frameworks for their implementation. Currently, most of the companies are struggling with a common issue of supporting their brand with a significant online identity. As a digital marketer, it is your duty to stay aware of every single technique. For your convenience, some result-oriented ideas are mentioned below in detail. 

Identify The Current Online Status

What is the status of current online reputation? This must be your first considerable point before going further to manage it. The reputation of a business can be positive, negative or neutral. Is your business appearing in the search results or not? If appearing, what is the current perception of people towards it? These are some very basic questions that you need to clarify. It helps a lot in designing a campaigning structure by including different strategies and milestones. The importance of ORM becomes more apparent once you realize the current online status.

Seek Help From Advanced ORM Tools

Setup a Google Alert for your online business and keep yourself up to date with every latest activity. Google alert is a smart tool that will notify you every time when the brand name is mentioned in a blog, guest post, forum or any kind of online conversation. If someone is posting a review, Google will send an alert with its web address. Visit there & check whether it is implying a positive or negative impact on your targeted business. Apart from Google, some third-party service providers like Reputology, MeltWater & ChatMeter are also providing this facility with more customized options. 

Actively Monitor Campaigning Effectiveness

Reputation management is not just about implementing strategies in a sequence but also monitoring their consequences. The online brand reputation management tools can help you with this concern. Choose a tool capable of representing the data in an easy to understand graphical format. It may include features like the insight of 24 hours, new results, trend graph, different result sources and a comparison chart with previous results. If you will keep a sharp eye on these factors, it becomes convenient to customize the strategies before time passes away from hands.                                   

Professionally Handle Negative Comments 

Negative & positive responses of customers are integral parts of every business. There is no way to run away from negative reviews even if you are giving 100%. The only thing in your hands is handling the entire negativity professionally. Always remember that this is not your personal social media or discussion forum account where any kind of language is allowed.  Always respond back professionally and with soft words. Your rough behavior will turn the situation into its worst phase. Be a good listener, acknowledge their points and respond back with a resolving comment rather than argument. 

Influence Them For a Second Chance of Resolution

When a user of your product or service is dissatisfied, get ready for a negative review. However, losing them from your customer base is a more awful thing. The only way to regaining their trust is by solving the problem as soon as possible. If you manage to solve the problem in a satisfactory way, there will be more than 70% chances of their comeback. Identify the problem and conclude whether it is fixable or not. If yes, your efforts can turn a negative comment into positive & save a long term relationship too.

Identifying Influencers & Promoters 

For successful reputation management, you need to identify the trustful influencers & promoters. Influencers are the people who are already supporting your brand on social media and conversation forums. The external influencers are very helpful because they can motivate potential customers with better information as compared to the paid marketing experts. It is very convenient to identify a positive influencer from a conversation in the comments section. They can also help you as an alternative to a social media manager.

Track Your Successful Competitor’s Strategy

There is no shame in following a successful person. With smart tools like Alexa Ranking, you can easily identify the closest & more successful competitors in a particular online business. A large number of free & premium grade tools are available online where you can check the high ranking keywords of a competitor. The comparison between your total brand mentions Vs competitor’s brand mentions can clear a wide picture of reputation status. Moreover, the forum users count, subscribers & followers are also easy to identify. All these factors are very helpful in identifying the glitches in your strategy.

Pay Attention To The Campaigning Metrics 

A lot of questions may be erupting in your mind such as how to do ORM in digital marketing or who will assist you in managing everything? Search online and you will find some smart tools to sort out all these issues. There are some important metrics of campaigning that you must never ignore while managing the online reputation of an online business. It is crucial to evaluate the campaigning effectiveness on the basis of every single keyword. The keyword on which you are working for a long time must have maximum possible mentions on social media, forums, blogs & guest posts. Pay close attention to the monthly traffic of mentioned sources. Graphical representation of total estimated reach, number of backlinks & total number of comments in forums are some small yet crucial factors to consider. A good reputation management tool can comprise all these features.

Consistent Blogging, Guest Posting & Press Releases 

Content relevant to your brand name plays a key role in online reputation maintenance for the long run. Never miss the opportunity of guest blogging on the websites having high DA & PA. Start your own blog and maintain consistency in contents uploading in it. Here, you are free to increase or decrease the number of mentions. Consider it as a long term investment. Gradually increasing mentions of your brand name will surely help in improving the brand status. Apart from this, press releases also contribute a lot to the enhancement of brand reputation. Press releases contain formal & to-the-point content with some promotional tone. A well-formatted press release is very helpful in educating the potential customers regarding your upcoming product, service or business vision. 

Reputation plays a key role in the success stories of all famous businesses. By maintaining a positive perspective towards your brand among potential customers, you can achieve the desired milestones of success much earlier than expected. These ORM techniques have a great significance in the current times. Pay attention to every small detail if you want to stay ahead of competitors.