How To Optimize SEO For WordPress Website?

How To Optimize SEO For WordPress Website?

WordPress is the most famous and widely used content management system (CMS) in the world. Moreover, it acquires 40.6% of all websites on the internet. Here are few interesting facts that you should know about WordPress:

  1. WordPress hosts blogs written in 120 languages worldwide, including 71% of blogs in English and 29% of WordPress blogs written in other languages.
  2. Around 70 million new posts and 77 million new comments are published each month.
  3. Over 409 million people view more than 20 billion pages each month.
  4. 500+ Websites are built daily on WordPress while 60-80 each day on Platforms like Shopify, Wix, and Squarespace.
  5. Many well-known brands and magazines are using WordPress websites, and they are no doubt very successful like BBC America, Bloomberg Professionals, Sony Music, Thewaltdisneycompany, and Microsoft news.

Why WordPress Is Good for SEO?

1. Open Source and Free to use: It is free software that means you can download, install and use it without any costs. One can create any website for any business and blog. There is a catch: you still need a domain name and web hosting for the installation of WordPress.

2. WordPress is multilingual: You can easily convert your WordPress website into many languages with the help of a plugin. This provides an opportunity to optimize your WordPress website for multiple languages. Here are a few plugins you could try:

3. Adaptable to your requirements: Nowadays, people use WordPress to create blogs and other types of websites like Galleries, eCommerce sites, Rating websites, and many more. You can easily build these types of websites with some plugins without wasting much time and easily optimizing SEO.

4. Multimedia Support: On WordPress, you can easily integrate videos either by embedding codes or by uploading them. You can also add images, audio, and other media types to engage the people and make your website more interactive. Media types like embedded youtube videos, Instagram images, SoundCloud audios, Tweets, etc., on the web page also help reduce the website’s bounce rate.

5. SEO Friendly: WordPress is an SEO-friendly platform as it gives you full access to make changes according to your SEO strategies, while other Platforms don’t give you that level of freedom.

For example, you can create URLs in WordPress by changing some settings from your dashboard. At the same time, other platforms like Shopify have a default URL structure that you can’t change.

6. Fast and Responsive: All WordPress themes are responsive and mobile-friendly. So, optimizing website speed is easy in WordPress as compared to other platforms. Choose an easy to load and fast WordPress theme. Google gives priority to the websites in search results that load fast.

Here’s how to improve SEO on WordPress:

SEO Friendly Website Structure

Website Structure should be SEO-friendly and optimized according to users’ perspectives.

  1. Before adding any content to the website, you should decide the structure of your website and set a goal for your website.
  2. Your intent should be clear about what you want to show to your audience on your website. Ask yourself, is it your services, products, or information that you intend to sell?
  3. Making a hierarchy of your website will help you build a good SEO-friendly website structure.

For Blog Website

Home Page > Categories > Subcategories (if any) > Posts

 

For Service/Business Website

Home Page > Parent Page > Subpages(if any)

For Service/Business Website

Improve WordPress SEO by optimizing these key points while setting up your website:

1. Choosing WordPress Themes: Mindfully select a theme that is similar to your business. The theme should be easy to customize and fast. Search engines prefer fast websites, and it also helps to lower the bounce rate of your website.

2. Category Pages: Categorize your website carefully, whether it is your blog website or service website.

3. Subcategory Pages: Create subcategories only if you have many pages. Maintain a balance between the categories and subcategories.

4. Individual Pages/Posts: Create main pages of your website that are important. You can create blog posts from the admin panel. Even if you have a service or eCommerce website, you can still add blogs to add more information on your website. More Pages and content leads to an increase in the number of ranking keywords for your website in search results.

5. Main Menu/ Navigation: Your Menu should be clean and user-friendly. The main menu must have all the important pages of your website like your service pages, about page, contact us page, etc. This allows search engines to find all your main pages easily.

6. Breadcrumbs: Breadcrumbs shows the navigation path on the website and determines the user’s position. A Breadcrumbs trail has clickable navigation links that you can use to move on to the previous pages you have already visited.

Now, the Breadcrumbs trail is also visible in the search results. This helps the user to get an idea about the path landing page of the website.

Breadcrumbs

You can add the breadcrumbs from the theme customization settings or with the help of plugins like Yoast.

7. WordPress tags: A default tool you can use to categorize your WordPress posts is a WordPress tag. You can add multiple tags to each post. Visitors can use these tags to find other posts similar to the topic at hand using these tags.

Although it’s optional to add tags on your WordPress posts, using them can easily allow users to filter/ search similar content.

While tags are great from the user’s perspective, there are a few things to consider when it comes to SEO.

Each tag you use creates a distinct archive page that lists all other posts that contain the same tag.

While it’s great for humans to find the content they enjoy, it’s a different story for search bots. These tags create low-quality duplicate pages. All your posts are listed on your main blog archive page and have their individual URL. This is what creates the issue of duplicacy.

Instead of wasting Google’s time with all these tag archive pages, use the noindex directive, which tells Google not to index your tag archives.

To make tags nofollow, you need to enable the advanced settings pages:

  • Click on the SEO link in your WordPress dashboard sidebar
  • Go to the Features tab
  • Enable Advanced settings pages
  • Save your changes

WordPress tags

Then:

  • Go to SEO → Titles & Metas
  • Click on the Taxonomies tab
  • Find the Tags section
  • Choose noindex under Meta Robots
  • Save your changes

yoast seo tags

Check Your WordPress Visibility Settings: WordPress has an inbuilt option to hide the complete website from search engines. It is helpful when your website is not ready to go public and you don’t want to show it to search engines. You can find this option under Settings of your admin panel, then select Reading, and then you need to scroll to find the option Discourage search engines from indexing this site.

wordpress tags

When your site is ready to go public, then uncheck this option and Save the settings.

Use SSL: Security is a must for any website. Buy and install an SSL certificate to your WordPress site for security purposes.

ON-Page/Technical SEO

Now that you’re all set with your website structure, it’s time to optimize your WordPress website’s On-Page SEO. Let’s do it!

SEO Friendly URLs

Search engines prefer clean and meaningful URLs. This is why you need to ensure your website’s URLs are clean and SEO friendly. In WordPress, you can change the URL structure from the admin panel. Settings>Permalinks

wordpress website

The default URL structure in WordPress is not as SEO friendly it should be

URL structure

This default structure is not clean and does not specify the intent of the page/post. You can select any URL type according to your website/business requirements from the options available as shown below.

URL structure

After selecting the desired URL type, don’t forget to Save Changes.

2. Optimize Headings on the website

Heading tags are the best opportunity to add our targeting keywords that most of us miss while optimizing the website. You can use H1 to H6 heading tags on a web page. But in most cases, we only use the H1 tag, and other tags remain missing. Using the H1 tag is not bad, but using it more than one time is called over-optimizing. We use other heading tags H2, H3, H4, H5, and H6 headings with some keyword variations to avoid this.

Here is a simple heading structure:

H1: For the main heading, or it can be the page’s main title.
H2: For the secondary level subheading of the page
H3: For the 3rd level subheading of the page
and so on for H4, H5, and H6

Optimize Headings

3. Website Speed

website page speed is a really important ranking factor. Ensure your website loads fast. Search engines, as well as users, love fast-loading websites.

Here are some points that you should consider while optimizing your website’s page speed.

Optimize images: Compress large-size images without any quality loss. Large-size images slow the speed of your website. You can optimize your website images with the help of these plugins.

Optimize CSS and JS: You should minify the CSS and JS of your website to improve the website’s speed.

Leverage browsing cache: Leverage browsing caching helps you store files locally in the browser. When a user visits the website multiple times, then pages load faster and speed up your WordPress website. You can use the following plugins for the cache:

Remove extra installed themes and plugins: If you have any extra themes and plugins installed and are not going to use them, you should remove them. It also helps a little to improve the page speed.

4. Choose an SEO Plugin

Install an SEO plugin to optimize the SEO of your website. With the help of these plugins, you can add meta tags (title and descriptions). You can install any SEO plugins. Some best SEO plugins for WordPress are mentioned below:

5. Use XML Sitemaps for WordPress

Search engines use a sitemap to crawl your website pages. You can add a sitemap with the help of the WordPress SEO Plugins mentioned above. Don’t forget to submit it to the search console.

6. Use HTML Sitemap

HTML sitemap is used to improve the user experience of your website. This helps the users know more about your website’s structure and find the desired pages from the list of all pages.

You can create an HTML Sitemap with the help of the plugin mentioned below.

Simple Sitemap

7. Schemas

Google uses Schema/Structured data to crawl and index the webpage correctly. It determines the intent of your website pages, whether it is a service page, Product Page, and Article/Blog page, by applying different schemas for different pages.

You can create these types of schema markups for different types of websites:

Common Schema Markups that can be used in all type of websites

  • Organizations
  • Frequently Asked Questions
  • Authors
  • Breadcrumbs
  • Blog/Article

Schema Markups for ECommerce Website

  • Product and Offer
  • Rating and Review Schema

For Critics Website

  • Critic reviews

For Food Websites that share Recipes

  • Recipes

For Movies related websites

  • Movies

For Websites that have all info about their organized events

  • Events

For Local Business websites

  • Local Business

For Courses Website

  • Course

For Job Post websites

  • Job Posting

You can use the following plugin to add the Schema to your website:

Schema: This plugin is easy to set up and use. You can easily implement different types of Schema by just adding information like logo, contact, about, etc., to them.

8. Internally Link Your Site

Internal links point to the other web pages of your website. You should add internal links where they can be added. This helps to pass the link juice of web pages, and users will find more topics and featured content on your website.

Internally Link Your Site

9. Incorporate Meta Title and Description tags

Ever wondered how to add meta keywords in WordPress? Meta tags are snippets shown in the search results.

search snippet

Now you have added an SEO plugin to your website. You can add meta title and meta description to each webpage you create.

SEO Meta Title and description

10. External links

You can add a high authority website’s external links to improve the website’s authority. Search engines count them as 3rd party votes. Make sure to add the Nofollow tag to the external links.

Keyword Research for Your Website

Doing keyword research is not so difficult if you have a set goal. With the help of the key points mentioned below, you can easily find good keywords for your website.

Build a list of seed keywords: Seed keywords are the primary keywords (consisting of one or two words) that are the most relevant to your business. These are keywords used to find other related keywords for your website.

Focus on service pages rather than other pages: Services are the most important for a business and its website. The main motive of creating a website for a business is to sell their services online, so we should focus on services pages more than other normal pages of a website.

Use Long-Tail Keywords: These are longer, specific phrases your visitor uses when they know exactly what they’re looking for. Voice searches also use long-tail keywords (for example, red Nike shoes size 10 near me). Using long-tail keywords can be a great source to increase traffic to your website.

Consider high Search Volume: Find keywords with a high average monthly search volume and low competition rates. You can rank keywords in a few months with low competition rates and high search volume keywords that direct more traffic towards your website.

Check competitors ranking keywords: Ranking keywords of your competitors can help you find related keywords for your products or services. Find your competitors & review their keywords. Your competitors’ keywords can give you more ideas so you have the best SEO for WordPress.

Already ranking keywords of your website: Keep an eye on the already ranking top keywords so that you’re aware of whether they fall. You can use these keywords in website page content and Blog pages.

 

Content Optimization

Content Optimization

What is good content?

It’s great if you already know, and don’t worry if you don’t know about good content structure. Everyone knows Content is King, and having good content on your website will help your rank better in search engines. Stay tuned to know these seven key points to create good content.

Original and Unique Content: Make sure your content is unique and plagiarism-free. Google penalizes websites that have duplicate content. And unique quality content will help you rank better in search results. To keep your content original and unique from the other thousands of content copies, add your own experiences and stories. Your real-life examples will make a great impact, and this will make your content copy more interesting.

Content Freshness: Update your already existing old content according to time. This adds a new value to your old content. And users will notice it. Write your content as if you’re storytelling. Add related information & your personal examples and anecdotes to it. Your content should be niche-specific.

To keep your content evergreen and fresh, collaborate with your colleagues, hold meetings and seminars to get original and brilliant ideas for your content.

Make your content actionable: Be clear about what your goal is with the content you are creating. Add CTAs before and after the folds to make your content actionable. For example: Add a Book now/Buy now/Call us button if you are writing about a particular service and your goal is to convert users into your valuable customers.

Make sure the intent of your content is clear for the next step.

Make your content grammatically error-free: Make sure your content is grammatically correct. Proofread your content regularly to make sure it is correct. Run Spell checks. Use copywriters to double-check.

Ensure your content is formatted: Skim your content and check whether it is easy to skim/read. Ensure your content pieces are separate and clean from each other. Use Space to separate/break your content pieces. Bullets points can help with readability. Use proper headings and subheadings in the content. Make sure it looks clean and properly formatted.

Include source links: Add original source links if you use someone else’s original ideas or lines. Only use trusted sources.

Make sure your content is concise: Keep your content simple and concise and include Call to action. This will make a good impact on your readers.

Off-Page SEO

Build high-quality: High-quality backlinks help to improve the keywords ranking in search results. Backlinks from high DA(domain authority), PA(page authority) websites increase website ranking, traffic, and authority of websites.

Question/Answer Platforms: Find questions related to your business niche that users struggle with and answer them. It is also a great way to create backlinks for your WordPress website.

Content Marketing: Content marketing is a great way to increase your brand/ business awareness. You can consider the following points to improve your content marketing strategies.

  • Guest Posting: Do niche outreach and try to get backlinks from high authority and quality traffic websites. This will help to increase the website’s authority and traffic.
  • HARO: Help a Reporter Out – connects journalists from top publication houses and media outlets to sources with relevant information to answer a reporter’s question. If reporters find the information useful, they add it to their articles. The sources, on the other hand, get their name mentioned on the reporter’s website. They also receive a link to their official website. Here is a Business.com article that features WebSpero CEO Rahul Vij. Only the quote belongs to Mr. Rahul.

https://www.business.com/articles/pros-and-cons-of-monitoring-employees/

  • Outreach Industry Journals: Outreach to the famous industry journals in your niche and try to get backlinks by publishing informative and quality content. Getting Featured in famous journals helps increase brand awareness and the website’s authority & trustworthiness.
  • Contests: Organize contests with exciting winning prizes. This will help attract new users while retaining old customers. This will also improve your brand awareness and boost sales.

SEO Plugins to use

Here are some of the best and high rated SEO plugins for WordPress websites. These plugins can help you to optimize your SEO.

1. Yoast SEO: Yoast SEO for WordPress provides the best resources and support.

  • Keywords performance for ON-page and readability check is also available for each page and content you will create.
  • A Search Snippet preview for your meta title and description is also available on every page.
  • The premium plugin of Yoast SEO provides a redirect manager, content insights, and an ad-free interface on the backend.
  • Can enable auto-generated sitemap (customizable) and enable breadcrumbs feature for your website.

yoast seo plugin

2. Rankmath: Rankmath is an easy-to-use, powerful and lightweight plugin that allows you to use many features in one plugin.

  • You can integrate the Google Search Console with it and see the insights into your WordPress website dashboard, like ranking keywords, impressions, and errors.
  • It also has an inbuilt 404 errors monitoring feature and a redirection module to fix those errors.
  • All the other features like XML Sitemaps, breadcrumbs, Rich Snippets, and automatically add Images ALT text with a clean user- interface are available.

rankmath SEO Plugin

3. SEO Squirrly: SEO Squirrly is another WordPress SEO plugin that suggests WordPress SEO optimizations for your site. But it does this differently from the other plugins we’ve listed.

When you type in your content topic and add the desired keywords, it activates a series of green lights as you write your content. It’s as if there’s an expert there with you as you write.

  • Unlike Yoast, where you have to save the content to see the suggestions to optimize SEO, Squirrly allows you to optimize while writing.
  • The best part is Squirrly keeps all of your settings from a previous SEO plugin when you decide to switch to the app.
  • Squirrly also provides content reports that you can send to others in your organization. For example, as a writer, you might need some SEO input from the team. So, after writing your article, you send a content report to your SEO team through Squirrly.
  • You can monitor your progress weekly and get recent tweets about your topics. This way, you’re always inspired by more ways to improve your content.

SEO Squirrely

4. The SEO Framework: This is a fast and lightweight SEO plugin that also saves you from the annoyance of ads. The SEO Framework is a great alternative to Yoast. Best part? You can add multiple keywords as synonyms.

  • Everything you need for WordPress SEO optimization, The SEO Framework comes ready with.
  • The plugin has a user-friendly way to check your post’s performance on Google: a visual colored meter.
  • With the extension for comment spamming, you don’t need any other plugins.
  • The plugin allows you to write more naturally, with relevant synonyms as it focuses on your subject, instead of focusing on a focus keyword, like other plugins. This makes your writing Google-friendly.

Conclusion

There you have it, all the tools you need to optimize your WordPress SEO yourself. However, this article a WordPress SEO checklist. Remember WordPress is expanding its reach each day. With that, it becomes imperative to understand the SEO implications that come with the platform.

Here’s where our expertise as a seasoned WordPress SEO company comes in. Exceeding your business targets is the force that propels us. We excel at the WordPress SEO services we provide.

With close to a decade of experience in helping hundreds of our clients rank on the first page of search results consistently, our team of WordPress SEO experts can boost your ROI 15X in the most cost-efficient way for your brand. Schedule your free discovery call here.

Your Exhaustive Guide To Optimizing SEO For Shopify Store

Your Exhaustive Guide To Optimizing SEO For Shopify Store

From the benefits of owning a Shopify store in 2021 to all the tips you need for optimizing its SEO, this post will be your final guide to all things Shopify SEO.

In 175 countries, as many as 1,000,000 merchants use Shopify.
In the past year, close to a billion people have shopped in a Shopify store.
As of 2020, there were $5.1+ Billion in sales on Black Friday alone!

Shopify is charging ahead, and that’s why you benefit from the platform. Here is a press release that shows Shopify’s 2020 revenue growth.

This doesn’t mean it’s a perfect solution. Shopify also has some constraints that users found problematic sometimes. Some of them don’t have much but a little bit of effect for SEO purposes.

Challenges Our Clients Face With SEO On Shopify

  1. Subcategories
  2. Uneditable robot.txt Files
  3. Sitemaps
  4. Blogs Section
  5. Forced URL Structure
  6. Duplicate Product Pages
  7. Product Variant Pages

Subcategories

Subcategories are important to distribute the products correctly. Shopify doesn’t allow us to create subcategories. For example

example.com/collections/Shirts (can be created)
example.com/collections/shirts/lenin (can not be created)
example.com/collections/lenin (can be created)

Here’s the catch. Well, a solution to avoid this issue. You can’t create subcategories, but you can show them like subcategories in the main menu.

A Famous Brand Fashion nova has a good main menu that clearly shows the categories and subcategories.

 Fashion nova

 

Uneditable robot.txt Files

 

We use robots.txt to tell the search engine if the pages need to be crawled or not. Shopify does not allow us to edit robots.txt for any SEO purpose. However, it is already optimized. That said, if you still have a particular page that shouldn’t be accessible by search engines, you can use the noindex tag as shown below.

  • From your Shopify admin, go to Online Store > Themes.
  • Find the theme you want to edit, and then click Actions > Edit code.
  • Click the theme.liquid layout file.
  • To exclude the search template, paste the following code in the <head> section:

{% if template contains ‘search’ %}

<meta name=”robots” content=”noindex”>

{% endif %}

  • To exclude a specific page, paste the following code in the <head> section:

{% if handle contains ‘page-handle-you-want-to-exclude’ %}

<meta name=”robots” content=”noindex”>

{% endif %}

  • Make sure that you replace the page-handle-you-want-to-exclude with the correct page handle.
  • Click Save.

 

Sitemaps

Shopify has the XML sitemaps available; they have a ‘locked sitemap’ (not editable) that only has four categories, which means you can’t create any further categories in the sitemap.

  • Products
  • Pages
  • Collections
  • Blogs

You can find your sitemap under yourstore.com/sitemap.xml. These four sections are called child sitemaps.

Sitemaps

Blogs Section

Although Shopify is an excellent eComm platform, their blogs are certainly no WordPress blogs. It does not have some features like blog categories and author profiles. However, it allows us to add tags to the blogs.

Note: If you are familiar with coding or have a good developer, you can optimize your blog section.

 

Forced URL Structure

Looking for a URL that can convey your business message to your customer without being too long?

Shopify won’t allow you to do that with its forced URL structure.

Default URLs(not editable):

example.com/collections

example.com/products

example.com/pages

example.com/blog

Types of URLs you can NOT have in Shopify

example.com/jeans

example.com/collections/women/jeans

What you can add after the default URL structure

example.com/collections/women-jeans

example.com/products/blue-denim-jeans-women

example.com/pages/shipping-information

example.com/blog/news

 

Duplicate Product Pages

 

Shopify’s URL structure leads to creating multiple URLs for the same product. As a result, it creates duplicacy issues for the search engine, as shown below.

 

Duplicate Product Pages

We can solve this by adding a simple canonical tag as mentioned below.

<link rel=”canonical” href=”your-product-URL” />

 

Product Variant Pages

 

Product variant pages are those created by slight variations from the main URL, as shown below:

Product Variant Pages

Shopify creates multiple pages for 1 product by using different variants like size, color, quantity, materials used, etc.

This creates duplicate content issues by a different attribute added to the URL while the main product remains the same. This means that multiple pages exist with duplicate/similar product descriptions and images.

However, product variant pages are not an SEO issue. And some websites actually benefit from these URLs.

 

Why Shopify Is Still A Great Choice For Merchants

 

Let’s look at two examples of Shopify stores that are successful even in today’s pandemic times.

The first store we will look at is JB Hi-Fi: Australia’s largest home entertainment retailer. And the second is FashionNova: a top online fashion store for women.

 

JB Hi-Fi Stats At A Glance

JB Hi-Fi is a publicly listed retailer in Australia that specializes in consumer goods. Let’s look at a few stats about the company:

Ranking:

JB Hi-Fi Stats

Search Performance:

JB Hi-Fi Stats search performance

While they use their store to make a majority of their sales, they also use social media and other channels to help promote their products and offers. For more stats, you can have a look here. This example was to show you how beneficial a Shopify store can be for your business.

 

Fashion Nova Stats At A Glance

Fashion Nova is a fast fashion retail company based in the USA. It has five offline stores, but it uniquely integrates Instagram to drive its traffic and sales on Shopify. Let’s glance at the major stats on the brand’s performance.

Ranking:

Fashion Nova Stats ranking

Traffic Overview:

Fashion Nova Stats

traffic

Traffic Overview

 

The Value Of A Good Site Structure

When it comes to your Shopify site, Marie Kondo’s organizational skills will help.

Jokes apart, if you want search engine bots and your customers to send more love to your site, you need to understand how important it is to have a simplified site structure.

To attract more users to your website and for good SEO practices, you should have an optimized site structure for your store.

Homepage > Category Page > Product Page

Home

Notice how all the products are just a few clicks away from the homepage. However, Shopify’s basic website page structure is product categories(collections) and products.
Best Shopify Stores Structure will include or follow:

  • A good and logical hierarchy
  • Clean, optimized, and readable URL structure
  • Each page should be linked to the main navigation unless there are 1000s of pages that can not be linked.
  • All pages should be reachable within three clicks.

 

Improve Your On-page Shopify SEO

Here’s the checklist you’ve been waiting for, for improving your Shopify SEO. It is comprehensive but easy to follow. So go ahead, maximize your chances of appearing in search results like a boss.

  1. Theme Selection
  2. Meta Title & Description
  3. Product Canonical
  4. Breadcrumbs
  5. Schemas/ Structured Data
  6. Page Load Speed
  7. Image Alts
  8. Pagination
  9. Headings
  10. Optimizing Store For Multiple Languages
  11. Internal Linking
  12. Fixing 404

 

Theme Selection

It is an important part of starting your online store. Don’t hurry to select a preset shiny, attractive template that shows the same products you will sell. Here are some essential key points that you should consider while selecting your theme.

  • Java Script: Be mindful of client-side JavaScript when choosing a Shopify theme or when you have one custom-made. Make it a priority not to rely on JavaScript rendering so that search engines can understand what your content is about.
  • No Heavy Filters, crawling issues in filters: while choosing themes, you must check that it doesn’t have any heavy filters. Sometimes filters can cause crawling issues.
  • Easy to load themes: Always choose easy to load and fast themes. Fast loading websites rank high in search results.

 

Meta Title & Description

  • Meta Tags play an important role in the SEO process. Websites having highly optimized and meaningful meta tags rank high in search results.
  • Websites having short or missing meta titles & descriptions will lose a great opportunity to rank better in search engines.
  • You should use attractive and eye-catching CTAs in your metas that will help to improve the conversion rate.
  • Conduct experiments with CTAs and see their impact on CTR in the Google search console. You can use the CTAs that are performing better in meta tags.

 

Good Meta Title: Buy Kidswear

This Meta Title has the complete keyword within the title, and it completely describes what type of content is present on this page. It is within the character limit too (around 60 characters).

good meta title

 

Bad Meta Title: spring style for men

This doesn’t have the complete keyword, doesn’t describe the purpose of the page, and the character limit isn’t according to best practices.

bad title

Good Meta Description: kids wear dresses

This Meta description has the CTA, the right keywords, and has a good character length.

good descriptions

Bad Meta Description: evening party dresses for women

Ranking after 50th of search results. This meta description does not have the complete keyword, exceeds the meta description characters limit (160-165 characters).

Tip: If your Shopify store has thousands of products and collection pages, you can use mass uploading to update the meta title and description. Here is the script that you can use. Spreadsheet link for the script

Product Canonical

Shopify creates two types of URLs for the products present on a collection page, and all the content of the page will remain the same for both URLs. Let’s understand this better with the following examples.

Product in Collection: This type of product URL is created when we access a product through a collection page.
https://moonbunbaby.com/collections/new-arrivals/products/baby-girl-wool-coat

Product URL: Shopify creates this type of URL for all the product pages.
https://moonbunbaby.com/products/baby-girl-wool-coat

This can create duplicacy issues for search engines. So, to avoid this issue, we add a canonical tag to the collections product URLs.

Canonical URL: https://moonbunbaby.com/products/baby-girl-wool-coat

Product Canonical

 

Breadcrumbs

Breadcrumbs are like secondary navigation on a website. It allows users to understand their current location on the website. This helps users find their way back to a step and start over, as shown in the below example.

Breadcrumbs

 

Although there is no good reason to avoid using breadcrumbs, using them doesn’t cause any harm since most users don’t pay attention to them generally.

It helps to reduce the user’s anxiety. Sometimes a user feels lost while navigating to a website; there comes the role of breadcrumbs that shows the complete path from the starting page to the current page, so he/she can trackback to the previous pages.

Why are Breadcrumbs good for SEO?

  1. Lowers the bounce rate: If a user doesn’t find things they are looking for, Breadcrumbs help the users take a step back to the previous page or any page in the navigation path rather than exiting the page; this helps to reduce the bounce rate of the website.
  2. Improves the user experience: Breadcrumbs improve the findability of your website by providing easy navigation that helps improve the user experience as it helps the users find what they are looking for.
  3. Breadcrumbs in search snippets: Proper breadcrumb markup allows you to incorporate your breadcrumb trail in the Google SERP snippet. This makes a good impact on your user.

If you don’t use breadcrumbs or fail to tell the Google bots through proper codes, Google will use its breadcrumbs version based on your URL.

Breadcrumbs in search snippets

Schemas/ Structured Data

Structured data helps search engines to read and better understand what your website is about. Remember that Google creates rich snippets using structured data.

You can implement different types of schemas for your Shopify website, as mentioned below:

  • For Home Page
  • For Product page
  • For Collection page
  • For Shopify’s Blog/ Article pages

For Home Page

You can add two types of schema to your website’s homepage.

  1. Website
  2. Organization
Website Schema

A website is a set of related web pages that belongs to the same domain. Website schema should include the following properties.

  • URL: Your website’s URL is entered in this field include
  • Target: According to schema.org, this field “Indicates a target EntryPoint for an Action.”
  • Query-input: this is a text search deep link with -input that inlines “the resulting value of -input properties into action URLs” (source: schema.org)

website schema

Organization schema

The Schema describes the organization, including its logo, social media profiles, website address, and contact information.

Organization schema is important for businesses that people don’t physically visit.

Organization schema should include the following properties:

  • Type: organization
  • Name: Website’s Store Name/organization name
  • URL: Your Shopify Store’s URL
  • Description: This property should have the description of your organization
  • Address: This property should have Street Address, Postal code, Country Name
  • Logo: This property should have a logo. Google displays your logo in search results and the Knowledge Graph.

organization schema

For Product page

You should add three types of schemas to your product pages as mentioned below:

  1. Product Schema
  2. Offers Schema
  3. Breadcrumbs Schema
Product schema

Product schema describes the products & Offer type describes a product variant present on the website.
Following properties should be added to the product schema:

  • Type: Product
  • Name: This field should include the product name.
  • Image: This will include the URL of the image
  • Description: This field has a description of your product.
  • SKU: This will have the unique stock keeping unit
  • URL: This will include the URL of the Product
  • Product ID: GTIN (Global Trade Item Number) is used as your product ID and an MPN (Manufacturer Part Number). This will help Google match search queries with your products.
  • Offer: This will include product variants like (@type, pricecurrency, price, pricevaliduntil, availability, itemcondition, URL)
  • Aggregate Rating: This property defines the average review score of the product

product schema

 

Offers schema
  • Availability: shows the availability of the product (e.g., InStock, OutOfStock)
  • Price: shows the price of products
  • Price Currency: shows the currency of the product.
  • Item Offered: product on which offer is available
  • Price Valid Until: shows the validity date (in ISO 8601 date format)
  • URL: shows the URL of the product page
  • Item Condition: show the item condition (new/old)
  • SKU: shows the unique stock keeping unit

offer schema

 

Breadcrumb schema

Your users can understand and explore your site effectively through your breadcrumb schema. A breadcrumb trail on your page shows the position of the page in your site’s hierarchy.

Ensure you add the below-given properties to your breadcrumb schema.

  • Position
  • Item
  • ID
  • Name

breadcrumbs schema

For Collection page Schema

This collection page Schema should contain the one ListItem type for the products present in the collection pages. This should contain the following properties.

  • Name – this shows the name of the collection page
  • URL – this shows the URL of the collection page
  • Description – This shows the description of the collection page
  • Image – this shows the main image of the collection page

The ListItem type should contain the following properties:

  • Position – this shows the product’s position on the collection page, i.e., if the product is displayed third, the position value would be “3.”
  • URL – this shows the URL of the product page

For Shopify’s Blog/ Article pages

This Blog Schema/ Article Schema includes every attribute/property of blog pages as mentioned below.

  • About – this shows a description of your blog, the subject of the blog (e.g., e-commerce, Shopify, your product or service, etc.), how it can help readers, etc.
  • Name: this shows the name of your blog.
  • URL: this shows the URL of your blog.
  • Keywords: add the keywords you target.
  • Headline: Main headline of your blog.
  • MainEntityOfPage – shows the canonical URL of the page.
  • Image (ImageObject): Image URL of the blog.
  • URL: shows the URL of the page.
  • DatePublished: shows the published date of the blog.
  • DateModified: shows the date on which the blog is modified.
  • DateCreated: shows the date on which the blog is created.
  • Description: a description or an excerpt of the blog post.
  • Author: shows the author-name.
  • Publisher: shows the publisher’s name (organization).
  • Logo (publisher logo): show the URL of the logo.
  • URL (publisher URL): shows the publisher URL (organization).
  • Name: shows the publisher’s name.

 

Page Load Speed

We live in an era where technology is evolving day by day, and speed has become the most important factor in our daily lives.

Therefore, to reduce your bounce rate, you need to ensure your page loads quickly. By ensuring your customers convert, you optimize your website for more sales.

You can use the Page Speed insights tool to analyze the performance of your website. Here is our detailed blog to learn website speed optimization using the Page Speed Insights Tool.

Apps like Page Speed Optimizer: PI Speed can help you optimize the speed without much coding.

Here is a quick overview of the things you can perform to optimize your store’s speed.

Optimize Images

By reducing the size of images, you can optimize them. Different apps (Free/ Paid) are available to optimize images in bulk. 

Examples:

Image Optimizer App

Bulk Image Edit ‑ Image SEO

Minify CSS

Minify the CSS files using CSS minify tools like CSS Minifier and then replace the original file with the minified CSS file.

Minify Javascript

Minify the JS files by using the Shopify apps. You can use UglifyJS 3 to minify the javascript, then replace the original file with the minified JS file.

Lazy Load

Use lazy load to load the website faster and quick image loading. Learn more about Lazy Load here.

Remove Extra Apps And Code

Remove extra unused apps to increase the speed of the website. Remove extra code like extra CSS and JS files. This will also help to improve the speed of the website.

Use Exact Size Images

Use exact size images on the desktop and mobile versions of the website. This will help the website load faster.

Image Alts

Images are an important source of information about the content on your site. By adding Image Alt you can give Google additional details about your images.

Image Alts

Shopify has an app for bulk image alt updation: Bulk Image Edit

Pagination

You can organize your content in three ways: pagination tags, infinite scroll, and “load more” for web design.

Pagination allows you to separate content onto multiple pages and infinite scroll groups your content onto a single page. This allows your user to continue scrolling to load more content. Each way creates a distinct user experience.

Interestingly, what infinite scroll and pagination have in common are:

  • Your web content can be indexed, digested, and displayed using both these user interface patterns.
  • The unique difference between the two best defines them individually.

While both have their own pros and cons. Here is a comparison table showing pagination vs. infinite scroll to help you select the best option:

 

Infinite

Pagination

1. Endless Scrolling(Category/home page) 1. Navigates to Multiple Pages
 2. Infinite scroll loads only the content requested by scroll and hides it until such time. 2. Loads entire Page Content
3. Proper indexing of your content could be prevented by Infinite scroll.   3. Search engine bots crawl entire pages to index your content rightly.
4. Google’s crawlers only read what your viewers see on initial page load instead of scrolling through the entire content.  4. Google Website crawlers read the entire content present on the page.

 

Here are some of Google’s recommendations for applying infinite scroll to your Shopify store.

  1. Divide your infinite scroll content into component pages.
  2. Determine how much content to include on each page.
  3. Divide content so that there’s no overlap between component pages in the series
  4. To avoid the configuration error, each component page should have the full URL.

To know about the detailed information follow the link
https://developers.google.com/search/blog/2014/02/infinite-scroll-search-friendly

 

Headings

heading tags have a great impact on your content. It allows your content to look attractive. It also allows you to add the relevant keywords in the heading tags (H1).

H2 tags are optional, but note that they allow you to target secondary keywords without changing your title, URL, or page handle.

To optimize your heading tags for the targeted keywords on various pages, have a look at the following:

For Home page:

  • H1 as your main page title USP (Unique Selling Proposition)
  • H2 as a secondary page title or subheading
  • H3s as section headings (e.g. Popular Products, Features Products, Testimonials, etc)
  • H4s and lower for header/footer and other misc headings

For Collection Pages:

  • H1 as collection title as shown in the example

H1 Collection

  • H2s as collection subheadings (in collection content)

h2 collection

  • H3s as product titles

H3 product title

  • H4s and lower for header/footer and other misc headings

 

For Product Pages:

  • H1 as product title

product h1

  • H2 as product subheading
  • H3s as section heading in the description and content
  • H4s and lower for header/footer and other misc headings

 

Optimizing Store For Multiple Languages

55% of shoppers prefer purchasing from sites that use their native language. Interestingly, 60% of your visitors don’t convert because of content not being locally optimized.

You can target multiple countries if your website translates into many languages. This will help to generate organic traffic from various countries or regions.

Here is a simple and easy to use app Weglot to help make your website multilingual within minutes.

 

Internal Linking

Internal links can help discover new content and orphan pages (pages with no internal links). This will improve your Pagerank. Here Quality plays an important role, not quantity.

Internal links can be used in the main navigation, within mega menu links, and footer links. They can also be used within product descriptions and collections, blog articles, and other pages.

In Shopify, you can use internal linking in:

  • Collection pages: When we add a collection description, There is a good chance to add an internal link by pointing to another collection. This can help your user find other related collections they might enjoy.

The new collection will contain the other related collection’s link. Related Blog links can also be added to the collection page’s content.

  • Product Pages: By adding related products or collection page’s link to your top ranking product page, you can enhance your internal link structure and make the user discover more products and collections. Also, anchor texts can help mention featured or new products.
  • Blog Posts: You can specifically mention products while writing/adding the blog posts to your website. You can also add products or collection links to your old blog posts.

 

blog internal link

Adding an appropriate anchor text to the related product page compels your user to explore more and shop.

 

Fixing 404

Google regularly crawls pages that are already indexed. If the page no longer exists on the URL, then Google gets 404 errors. This affects your SEO efforts as search bots hate crawling through URLs that have no content.

When a visitor lands on a 404 page, they might immediately leave your website making you lose out on a potential sale. Essentially, increasing your bounce rates.

Note: Google Search Console can help you find the 404 pages of your website.

404 errors

To fix 404 errors:

  • Redirect 404 pages to the Most Relevant categories.
  • Restore the pages accidentally deleted.
  • For bulk redirections, use the broken link manager app

 

Keywords Research

Keywords Research is the most important part of the SEO strategy. While doing Keyword research for a Shopify store keep these points in mind.

  • Build a list of seed keywords
  • Focus on collection pages rather than products
  • Use Long-Tail Keywords
  • Consider high Search Volume
  • Check competitors ranking keywords

 

Build a list of seed keywords

Seed keywords are the primary keywords (which consist of one or two words) that are the most relevant to your business. These are keywords used to find more related keywords for your Shopify store.

Focus on collection pages rather than products

As targeting product pages can be difficult. Since there are hundreds or even thousands of products in a collection, and a lot of them can be 404 in the future, it’s better to focus your keywords on collection pages.

Use Long-Tail Keywords

These are longer, specific phrases your visitor uses when they know exactly what they’re looking for. Long-tail keywords are also used during voice search. (example, red Nike shoes size 10 near me).

Consider high Search Volume

Find keywords that have a high average monthly search and low competition rates.

Check competitors ranking keywords

The ranking keywords of your can help you find related keywords for your products or services. Simply find your competitors & review their keywords. Your competitor’s keywords can give you more ideas for your SEO strategy.

Avoid selecting already ranking keywords in top results.

Note:
Keyword research is an ongoing process. Collections or products can be changed. Alternatively, new collections or products would be added in the future. That’s why you need to continuously perform keyword research.

Create content based on the keywords your customers actively use in their queries. Don’t create content using keywords you think your customers might be using.

How To Find Keywords

You can use different tools for keyword research. Tools will ease the process, and you can easily estimate the ranking time frame of the keywords. Some of them are mentioned below:

Google Adwords/ Keywords Planner

Keyword Planner is a free tool, but you need to have a Google Ads account to use the Keyword Planner

Note: To use the Keyword Planner, you need not run an active campaign. However, you do need to have a Google Adwords campaign set up.

You need to add your seed keywords in the planner and find thousands of keywords for your website with the average monthly searches and competition, as shown below:

Google keywords planner

Google Console

We can check already ranking queries for the website and the top-ranking keywords in the search console, export them and find the related keywords to your website niche.

This helps to Improve rankings for underperforming keywords by using them in the title, heading, and content.

google search console

SEMRush

Search your website in SEMRush; it will display all ranking keywords of your website in the “Organic Search” Section.

You can export this data and then find the related keywords to your website.

semrush

Keyword Magic Tool

A great tool for finding keywords that google’s keyword planner excludes, like CBD, medicine/medical related keywords, and adult keywords.

You can also use this tool for blogs and articles. You can filter keywords according to high search volume, keywords difficulty, CPC, etc.

If you are looking for keywords for your blog and want to publish content in questions, you can also filter keywords according to the questions filter.

keyword magic tool

 

Ahrefs

It also works similarly. Just search for your website and select the “organic keywords” section, as shown below.

You can choose the related keywords in the already ranking keywords that can perform well for our website.

ahrefs

 

Keywords Explorer

You can find the new keywords in Ahrefs just like the google keyword planner. Search the seed keywords, and you will get the list of keywords as shown below.

Now you can choose the keywords for your website based on search volume and keyword difficulty.

keywords explorer

 

Check Competitors keywords

Input your competitor’s website in SEMrush & click on organic research.

Here you can find your competitor’s keywords and then select keywords according to your services.

Keywords clusters

A keyword cluster is a set of keywords that have similar search intent. You can choose the keywords for a cluster based on semantic relevance, search volume, and keyword difficulty.

This will also help you in content marketing or to create new content for your website.

You can create keyword clusters for the pages you will work on in the future for a particular website page or blog.

Example: This example shows the clear search intent of the user that is “data breach fines”

keywords cluster

 

Content Strategy

Creating exceptional content that engages your visitors can help increase your traffic to your site, boosting your revenue.

  • Collection Page Content
  • Product Page
  • Blog

Collection Page Content

Here, your content should include the various types and styles of the products in that particular collection.

Add the names of the popular products within this collection and add some information for the related collection for adding internal links.

This will help in adding more keywords to the page and pass the link juice to other related pages by linking them.

 

Product Page

On product pages, content should include all the product specification information like price, offers, size guides, ingredients(if any), delivery information, safety measures (if any).

Add product videos like product making, how to use, occasions for use, etc., and how the customer will look after wearing the product.

Include content like “how to use the product” and what type of add-ons customers can use while using the product.

Myntra’s example
Let’s look at how Myntra has a great content strategy:

myntra product content strategy

 

Blog

While writing blog content considers the following points. And If you own a clothing store then Try to add content for the products that are suitable for different occasions and seasons.

  • Try adding unique and valuable information about 4-5 of your products in your blog post. This way, you can improve the indexing of your website by adding more pages with content with the targeted keywords. This has been shown to improve your search ranking significantly.

myntra blog

  • Try using storytelling in your blog posts. Ensure it is precise in length and doesn’t lose the interest of the user while reading.

style

  • Add video content, but it should be unique and of high quality.

 

Conversion Rate Optimization Techniques To Boost Your Revenue

The conversion rate for your eCommerce brand shows you the percentage of people online who visited your site and purchased something from your store (within a set timeframe).

Here are a few ways you could boost your Shopify store’s conversion rate.

Home Page

  • New arrivals sections

Adding a ‘new arrivals’ section on your homepage allows your customers to know about your new products. This will show the users that you are actively updating your products.

  • Featured products

It is an important section of your store; add featured products to this section or the products that are in high demand. This will also help to attract new users and take a step closer to your conversion funnel.

  • Offers and coupon codes

Show current offers and coupons for the products on the home page. This will attract and lead the customers to avail the offer while t&c applies.

  • Call To Actions (Buy now, Read more, etc.)

 

  • Do not overwhelm the users with CTA’s everywhere.
  • Use proper CTAs where required.
  • Add read more buttons for your blogs, categories, offers, and information pages. This will help the users to get the desired information.

CRO

 

  • Use live chat apps

Add live chat support to answer the user’s queries on time. This will help to improve the reliability and trustworthiness of your brand.

  • SSL certificates

To improve the security of websites, use SSL certificates. This will ensure the user’s safety for their personal details. Users trust you more if you have a secure website.

  • Show Shopping carts and checkout buttons

Add easy-to-find and accessible shopping carts and checkout buttons. This will help your users to get to their shopping carts and checkout easily.

  • Don’t push users to create accounts

Make checkouts on guest view, do not push to create accounts for the checkout.

  • Progress bars on checkouts

Use of progress bars while checkout estimates the total and remaining steps to complete the checkout process.

Product Page

Clear & High-Quality Images

Users mostly check the images while purchasing a product. That’s why not adding high-quality images can negatively affect your brand. Good quality images can lead the user towards buying your product.

Product Specifications

All product specifications like size, price, quantity, materials used, ingredients, etc., should be available on the product page. This will help the user find all the information in one place and motivate them to buy the product.

Competitive Price, Offers & Coupon Codes

Understanding your competitor’s prices and setting your prices within the same range will allow your customers to buy more from you.

Give some offers like discounts on products, free shipping, and referrals to attract new customers, and retain the old customers.

Provide coupons to your users to attract and convert them to your valuable customers. Coupons should be valid only for a limited period so your customers are excited to use them quickly.

Product Reviews

Allow your customers to leave positive and high-rating reviews on your products. This makes a positive impact on other customers who are thinking of buying the product.

Out Of Stock Products

Make sure you add the ‘out-of-stock’ label for products that are currently unavailable.

Also, if possible, try to mention an estimated period when the item will be back in stock.

You can also set up a form for the users who want to know when the product will be back in stock. This way, you can collect the email address of the user.

Notify your users by email when the product is back.

Content Positioning

It is an important factor that usually helps the user find what they’re looking for. But for this, you need to have a to-do list and set it according to priority. This way, you can easily place content sections on your website.

For example, you have to place a strong call to action on the top section of your page. Split the website into folds and decide what content to place within that fold. Whether to place it below the fold or above the fold. Focus on keeping navigation easy for the users.

 

EMI Calculators

If you are giving EMI benefits to your customers, then add the EMI calculator on your product page. Also, cross-check that it is properly working.

This can be a great option to convert the users into your valuable customers.

For example, Amazon provides an EMI facility to its user

product

 

Delivery Information

Complete delivery information should be provided on the product page to easily let the customer know when they will receive their order. If possible, offer free shipping & delivery to attract more customers.

Shipping And Return Policy

Mention the shipping and return policy on the website. Most of the users read the return policy before buying the product. Having a good and easy return policy can also help the user decide on buying the product.

Payment & Refund Policy Information

  • Build users’ trust for your website by adding safety payment options.
  • Add small images for credit cards, PayPal, and other payment options you are using for the payments on the website.
  • Add security badges like GeoTrust to build trust.
  • Add a clear and easy refund policy for the customers. This will help to increase the credibility of your website, thereby increasing trust.

Abandoned Cart Emails

You should set up the abandoned cart emails for users who have left their products added to their cart. This will remind users of the product they want to buy. You can also use cart abandonment apps like Abandoned Cart Recovery Email.

Easy Checkout Process

Set up an easy and comfortable checkout process. Test it 2-3 times so that your users don’t face any issues during checkouts.

Collection Pages

  • Easy To Use Filters

Customers use filters to find the right product. If you are a clothing brand, your users can select filters like price, category (for men/women), sub-category (clothing or accessories), etc. These filters should be easy to use and must work properly.
Example: If one of your customers is looking for women’s summer dresses under Rs. 999 (INR), then you can create filters for price, women (collection), and dresses (collection).

This will help the user to find the right product under the budget and right category.

  • Easy To Find Product Structure

You should use a precise structure for your collections to show products so that users can easily find the right products.

Off-page SEO

Links From Manufactures

Use email scripts to get links from the manufacturer sites. This will help to increase the authority, credibility, and trustworthiness of your website.

Coupon Sites

Add your coupons to coupon sites to get more backlinks. Discount Coupons and offers attract new users and help increase sales.

Competitor Backlinks

Find your competitor’s backlinks by using the tools like SEMrush and Ahrefs etc. Check if you can build backlinks on those sites. This will help to improve the ranking in search results.

HARO

HARO – Help a Reporter Out – connects journalists from top publication houses and media outlets to sources with relevant information to answer a reporter’s question. If reporters find the information useful, they add it to their articles.

What does the source get? The reporter adds the information with the source’s name and a link to their official website. Here is a Business.com article that features WebSpero CEO Rahul Vij. Only the quote belongs to Mr. Rahul.

https://www.business.com/articles/pros-and-cons-of-monitoring-employees/

Industry Journals

Outreach to the famous industry journals in your niche and try to get backlinks by publishing informative and quality content.
Getting Featured in famous journals will help increase your brand awareness and website’s authority & trustworthiness.

Contests

Organize contests with exciting winning prizes. This will help attract new users and retain old customers. This will also improve your brand awareness and also helps to boost sales.

Guest Postings

Do niche outreach and try to get backlinks from high authority and quality traffic websites. This will help to increase the website’s authority and traffic.

Product Reviews

Try to get reviews from users on your website and 3rd party profiles like Trustpilot, Yelp, Review.io, etc. According to Google’s product review algorithm update, websites having positive and good content length reviews will rank high in the search results.

 

SEO Apps For Shopify

You can use different Shopify apps to improve your store’s SEO. Some of the highly rated and most-used apps are:

SEO Optimizer: All‑in‑one SEO: This app allows you to optimize SEO for your Shopify store. You can add Image ALT Tags, Image Size, Meta Tags, and many other things using SEO optimizer. Free and Paid Plans are available; select according to your needs.

TinyIMG SEO & Image Optimizer: Optimize your images with this app without causing harm to your marketing efforts. Free and Paid plans are available; choose wisely.

BEST Currency Converter: Add the currency converter to your Shopify store to ease the payment process for your customers. Select Free or Paid plans according to your needs.

Shopify Chat: Adding a support chat to resolve your customers’ queries can improve their user experience. This app is completely free to use.

Back In Stock: Customer Alerts: Increase your sales by setting up Back in Stock alerts. You can choose the Free or paid plans per your requirements.

Bulk Product Edit & CSV import: Edit your products in bulk with this app. Both CSV and Excel formats are supported. You can choose the plan according to your needs.

SEO Suite: Image Optimizer: Optimize SEO for your Shopify store with the help of this SEO Suite app. It’s free for use.

Instafeed ‑ Instagram Feed: This app helps you show custom insta feeds on your Shopify store. It’s lightweight, fully customizable, compatible with all themes and devices, and a fully responsive app. A free plan is available.

 

In conclusion

If you have come this far, you’ve successfully learned how to optimize your Shopify SEO. However, this article is just the beginning. Remember Shopify is on a mission to expand its reach. With that, it becomes imperative to understand the SEO implications that come with the platform.

Here’s where our expertise as a seasoned SEO agency comes in. Exceeding your business targets is the force that propels us.

With close to a decade of experience in helping hundreds of our clients rank on the first page of search results consistently, our team of SEO experts can boost your ROI 15X in the most cost-efficient way for your brand. Schedule your free discovery call here.

 

Best Practices – How to do Internal Linking for SEO?

Best Practices – How to do Internal Linking for SEO?

 

What are Internal Links?

 

Internal links are links within a website. An internal link links one page with another page in the same domain name. For example, content on the home page contains links to product category pages. Internal linking in HTML helps the visitor find required information by exploring other pages on the website. Internal linking structure also plays an important role in SEO as it is easy for the search engine to discover web pages relevant to the query. It also plays an important role in defining the structure of the website. You can use internal links to establish a hierarchy on your website. Internal links are important for both your audience and search engines.        

 

internal linking structure

 

Reasons to Add Internal Links

 

The number and quality of internal links pointing to a webpage are important ranking factors. This is the reason why internal linking requires its own dedicated strategy. Internal linking does more than helping your audience and search engines navigate a website and understand the website hierarchy. There are many other benefits of internal linking including: 

 

  • Improves usability through anchor texts   

Proper and user-friendly internal linking makes it easy to navigate a website and discover the required information. Internal linking is useful only when the anchor text is relevant to the content of the page. 

 

  • Spreads link equity 

External linking and quality backlinks build authority from other websites. You can use internal linking to spread link equity within the website. 

 

  • Boosts page views 

Internal links with relevant anchor text give an idea of the content on the linked page. You can boost page views with relevant anchor text and quality content. 

 

  • Improves page rank 

Google considers the number and quality of backlinks to determine the importance of a web page. As internal linking spreads link juice to other pages, the authority, and ranking of those pages are also improved.

 

  • Improves time on site 

Your internal linking strategy can also help in decreasing the bounce rate if it helps users to discover relevant content. 

 

  • Helps in crawling and indexing 

In order to provide the best user experience, Google bots attempt to think like real users. You need to do smart internal linking to help bots discover pages that have not been crawled before.

 

Internal vs External Links

 

Internal vs External Links

Internal links link to pages within the same domain name. On the other hand, external links are obtained from other domains. When done correctly, both internal linking and external linking boost page traffic and ranking. The following table shows the difference between internal and external links. 

 

Internal Links External Links
Internal links with relevant anchor text improve the usability of the website. Quality external links improve website visibility and authority.
Internal links help in reducing bounce rate. External links help in increasing traffic to the website. 
Internal links are easy, fast, and free to create. Creating external links requires more effort.
It helps in increasing page authority. It helps in increasing domain authority.
Though it is also a ranking factor, internal linking is not as valuable as external linking. It is more valuable than internal linking.

Keep in mind that both internal linking and external linking require quality content. 

 

Importance of internal linking

 

Google and other search engines use links to discover content. You can help your audience and search engines to discover the most important pages on your website with interlinking in SEO. When it comes to internal links and SEO, internal linking serves the following two purposes:

 

  • When Google bots start crawling the homepage of a website, they look for links pointing to other pages on the website. They follow these links to understand website structure and establish relationships between various pages and posts on your website. This helps in identifying pages that have content relevant to the query. 

 

  • Most of the backlinks point to the homepage of the website. This is the reason why it has the greatest link value. The link value of the homepage is divided among all internal links on the page. Each internal link passes this value to the page it is pointing to. That link value is further divided between all links on that page. 

 

Set up an Internal Linking Strategy

 

Internal link strategy can also help with SEO and conversion. You must try the following 3 SEO internal linking strategies:

 

Improve search engine ranking with an internal link strategy

 

Look for website pages with backlinks from high-authority websites. You can pass authority to other pages by linking them to these pages. This can increase the authority and ranking of other pages especially if they have quality, optimized content. It is a three-step process.

  1. Identify pages with higher authority.
  2. Identify pages with an almost high search engine ranking.
  3. Link pages identified in the second step to the pages with higher authority.

 

Use internal linking to direct visitors to pages  with a high conversion rate

 

Pages that attract traffic may not encourage visitors to take the action you expect. Your website may have some pages that have a high conversion rate. This internal link strategy links pages with high traffic to pages with a high conversion rate. One link can convert your traffic into sales.

 

Internal linking for call to action

You can also use internal linking for call to action and encourage your audience to act. For example, an internal link can take a reader from a blog post about a product to the product page.

It is important to consider the relevance of pages to build the relationship between pages using an internal link strategy. 

 

Steps for Internal Linking Strategy

 

Determine Website Structure 

Website structure and hierarchy determine how deep crawlers can go to find fresh content or new pages on your website. Imagine that your website is a pyramid. The homepage should be at the top of the pyramid. Categories/sections are below the homepage. Individual product pages/posts are at the bottom of the pyramid. 

 

Identify the Most Important Content 

Determine the most important content on your website. The most important content is complete, clear and describes the core of the business. To let search engines know that this is the most important content, add links to that content. 

 

Add Contextual Links 

Link the relevant content you have published on your website. This is content about the same topic. Add more links to the most important content about the topic to let search engines know that it is cornerstone content. 

 

Link Hierarchical Pages

Most websites have hierarchical pages such as: 

Home page -> Category -> Post/Product Page   

Do linking from the top to the bottom and vice versa. Also, link pages at the same level.  

 

Add a Related Post Section 

You can use many modules and plugins to add related posts sections to your website. However, don’t forget to test the module or plugin to ensure that it actually shows related posts. You can also use internal linking to link related posts. 

 

Add Navigational Links 

In addition to linking content on relevant topics, add links from the homepage to the cornerstone content to improve its authority. Do the same with the most important pages and posts on your website. This will increase the link value of these pages or posts.

 

Add Links to Taxonomies 

Organize the content on your website using categories and tags. This helps search engines and visitors understand website structure and hierarchy. Use internal linking to link related posts to category pages. 

 

Add Links to Recent or Popular Posts 

Make sure that your internal linking strategy also focuses on the most popular or recent content. You can add the newest posts/popular posts section in the footer or sidebar. 

 

Know More about: Anchor texts, Nofollow links, Dofollow Links 

 

Anchor Texts 

Anchor texts are clickable texts that are typically blue in color. When you click that text, it takes you to another page and the color of the anchor text is changed. Relevant, keyword-based anchor texts get more clicks and also help with SEO.        

 

anchor text

 

Nofollow Links 

In a nofollow link, the value of the ‘rel‘ attribute is “no follow”. This tells the search engine that you want it to ignore the link. Nofollow links don’t pass PageRank.   

 

Dofollow Links 

Dofollow links pass link juice. All links are do-follow links by default. Search engine bots crawl do follow links to discover new pages.      

 

Internal Linking in Yoast SEO

 

Yoast SEO plugin is the best SEO plugin for WordPress. The free version of the plugin comes with features and checks to improve your internal linking. The plugin ensures that your website has meaningful internal linking. It checks if you have linked a post or page with other pages on the website or not. It also tells if they are nofollow links or dofollow links. 

The Text Link Counter tells about the number of internal links pointing to a page/post and the number of links in that post/page. This helps in improving website structure. 

The premium version of Yoast SEO comes with an internal linking suggestion tool that helps in improving the internal link structure. You can find and link related posts. If you are using the WordPress block editor, the Yoast SEO plugin premium version helps in linking child and sibling pages. The Orphaned content filter finds pages and posts with no internal links. 

 

Why Some Pages are Hidden or Not Indexed

For some reason, bots cannot crawl and index some pages.   

  • Full-blown survey, drop-down menu, and other elements are often included in forms. As bots don’t submit forms, if forms provide access to content or links, search engine bots cannot discover those links or content. 
  • Bots don’t use search boxes. This is the reason why pages discoverable through internal search boxes are not visible to spiders. 
  • Links in Javascript may also not be crawled. Depending on the implementation, search engines often devalue links created using Javascript code. These links are uncrawlable. Instead of using Javascript for creating links, use standard HTML links, especially on pages, you want to get traffic. 
  • Search engines cannot access any links in Java, Flash, or plugins. These links are embedded in Java applets, Flash, and plugins. 
  • If you don’t want crawlers to access a page then you can use the robots.text file and meta robots tag. As these pages are not crawled, they are also not indexed and then ranked. 
  • The search engine crawls a certain number of links on a page. Typically, it crawls 150 links per page. Once this limit is reached, spiders stop crawling pages pointed by links on the given page. However, not all pages have the same limit. It depends on the importance of the content on that page. An important page can have a limit of 200 to 250. However, adding too many links is not a good idea. Keep it below 150. Otherwise, spiders will not crawl some of the linked pages. 
  • Search engines can crawl links in I-Frames and Frames. However, there are some structural issues with Frames and I-Frames. Search engines find it difficult to organize and follow these links. If you have a deep understanding of how links in Frames and I-Frames are indexed and followed, you can add links in Frames and I-Frames.       

 

How to Audit Your Internal Links for Issues

 

Broken Internal Links

Broken links cause a bad user experience and also waste “link equity”. Remove links pointing to no resource or redirect to another relevant page. 

 

Broken Internal Links

 

Internal links to redirected pages

Identify internal links pointing to moved and redirected posts/pages. Make sure that they don’t point to irrelevant content.

 

Unimportant Internal Links

Identify links that point to unimportant content. 

 

Deep-linked important pages

The homepage of the website is the most authoritative page. Pages closers to the homepage receive the greater PageRank. Google does not give importance to “deep” pages. 

 

Orphan Pages 

A page that is not linked to any of the other pages of the website is called an orphan page. Google cannot find these pages. Orphan pages also don’t receive any PageRank. 

 

Three Don’ts You Need to Know

 

donts

 

There are some anchor text mistakes that you must avoid. Google may deem some internal linking strategies as spammy. You can choose from the following 8 types of anchor text: 

  • Exact match 
  • Partial match 
  • Branded 
  • Generic 
  • LSI keywords 
  • Article titles 
  • Naked URLs 
  • Image 

Don’t use the same anchor text or the same type of anchor text for internal linking. Google does not appreciate spammy practices. Therefore, diversify your anchor texts.

You may think that you can boost the authority of low authority pages by linking them to high authority pages even when those high authority pages are not relevant. You must avoid this practice in internal linking. The anchor text should be surrounded by relevant content and should be part of the natural flow of the content. The anchor text should give an idea of the page it is pointing to. That page must be relevant.    

Even when spiders can crawl up to 150 links on a page, make sure that you don’t add hundreds of internal links on the same page. You may want to add too many links to transmit authority to other pages. However, this is not a good practice. Use only one or two internal links with anchor texts that can be naturally placed in the content.   

 

Conclusion

Internal linking is an important SEO practice that can increase your chances of improving crawling and getting indexed, improving usability, spreading link juice, improving time on site, boosting search engine ranking and conversion. However, your internal link building strategy has to be right.

 

Google Attribution Overview – Google’s Marketing Tool of 2021 in a Nutshell

Google Attribution Overview – Google’s Marketing Tool of 2021 in a Nutshell

Google made a significant announcement during its latest event – Google Marketing Next conference, in San Francisco a few weeks ago. But what’s in for you? Check out this article to know how this new tool can redefine your marketing strategies.

Before everything, let’s have a quick overview of what attribution is and what is Google Attribution.

Attribution in marketing is used as a process of identifying the causes of certain user actions and assigning these actions some credit. It is basically related to determining what media are bringing purchases from users.

There are various types of attribution models used by marketers according to their needs. Attribution works as the powerhouse of marketing as these models help marketers keep a track of their advertising campaigns and know what works and what not.

There were many issues in the earlier attribution models, calling for a better and feature-rich solution. Google plans to solve the problems faced by previous tools with Google Attribution.

Google Attribution is the latest marketing tool that aims at making it easy for marketers to derive bidding decisions using attribution data that is calculated on the basis of role they play in the complete buyer’s journey.

Let’s know what problems does Google Attribution Solves

After going through the link, now you know the three main attribution models used by marketers in their ad campaigns:

  • First Click
  • Linear
  • Last Click

The issue with all three models is that they do not assign appropriate credit to user actions and touch points as they should. First Click and Linear models assign complete credit to only one or equal credits to all, whereas in Last Click model the entire credit is given only to the last click.

This does not let marketers get a complete idea of how and what actions by users are affecting their channel and ad campaigns.

That’s one of the main reasons behind less popularity of Last Click model.

There are other points where the existing models lack. For instance, the existing attribution models do not give information about offline to online effects. As a result, marketers cannot estimate marketing impacts precisely for different marketing channels that happen later in the user’s’ journey.

 

So How’s The New Attribution Model Better?

Google hopes to kick out the issues faced by the existing models with the new attribution. It is advanced, makes better use of data, and give more precise insights into the media channels and their performance.

Google Attribution additionally offers one more benefits. It lets you get a complete idea about users. Here’s how.

 

Chasing the User

  • The new model lets you understand the entire conversion journey of a user across all channels.
  • It then lets you track the total number of touchpoints (clicks) a user connects with a brand through. This includes every insight from the first engagement with the brand to the conversion.
  • This makes it possible for you to find the ways digital channels can work together.
  • It additionally lets you explore and come with a more holistic view of overarching digital strategy, promotion of integration between different channels, devices, and mediums.

 

As quoted by Matt Haig, Author of “Mobile Marketing – The Message Revolution”,

 

“End users not technologies shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them.”

 

IDEALLY, the new model should make sure that every channel gets due credit for each sale, on the basis of the unique habits and nuances of consumer behavior that affects a brand. This is again something that has been missing in the existing models.

 

Bye Bye Last-Click

Over the past few years, the search engine giant has been working on ways to get rid of the ‘last-click’ attribution from its platforms, especially AdWords. It is due to the fact that the company wants its platforms to show modern search habits in a better way and eliminate the not-so-productive approach of Last-Click model that lays emphasis only on the last click.

In short, Google Attribution takes the data and functionalities of AdWords, Analytics, and DoubleClick Search and integrates all of them into one platform. This lets marketers link their reports without having to do further sale tagging. They can also manage performance under a single platform.

Due to native integrations, marketers can feed back the modeled conversion data into the Google AdWords or DoubleClick Search to make bidding decisions. One thing to note here is that Google Attribution’s aspect of working does not apply only to paid marketing channels like PPC and display.

Rather it applies to all channels such as:

  • Affiliate Marketing
  • Direct Traffic
  • Organic Search
  • Social Media

What will be the impact?

To get a better overview of how and what difference Google Attribution may bring to the existing marketing strategies of the marketers, let’s have an imaginary comparison between the ad campaign of the same company when it follows –

  1. Last-Click Attribution
  2. Google Attribution

Here is an example:

Let’s assume a company X with $10 million marketing budget and they decide their marketing budget according to the attribution data of the previous year.

To keep it simple, we assumed that company’s decision is only based on the last-click model’s attribution data.

Say, the previous year attribution data shows:

Paid Ads: 80%
SEO: 10%
Social Media: 10%

Using the Last Click attribution, the company will take an informed decision to allocate $8mn in Paid ads, 1mn in Social Media, and $1mn in SEO.

Let’s assume according to Google attribution, here is the attribution that it gives:

Paid Ads: 50%
SEO: 30%
Social Media: 20%

With this data, company will decide to allocate $5mn to Paid Ads, $3mn to SEO, and $2mn to Social Media.

Did you see it is very different from what the company did with the previous attribution model!

With more accurate attribution models, companies would not only be able to decide their budgets better for each marketing model but can also come up with better performing strategies.

Chief Marketing Officer at Visual IQ, Bill Muller also has something to say on marketing attribution solutions.

“Whatever your industry, determining the right metrics ultimately comes down to identifying the connective tissue that ties marketing activities to business results.”

Here’s What Google Attribution is Based on:

 

Machine-Driven Regression Attribution

 

Google has introduced versions of attribution to its other tools like Analytics’ Multi-channel Future reports. But these rely upon defined attribution models like

  • first click
  • Linear
  • and last click

Here Google Attribution serves with “Data Driven” attribution which according to Google, will use advanced machine learning compare purchase paths. It will also help you analyze what’s working and what’s not on the basis of a site’s own data!

What if it works? If so, then this would be no less than a variation on a ‘regression’ attribution model that uses historical data to express the weighting of credit applied to every touchpoint and give a better and precise attribution model. This is obviously something that current attribution models do not offer.

 

Don’t Miss the Data-Driven Factor

Even though the basic concept behind ‘Data-Driven’ attribution is not new, but what makes it seem better in Google Attribution is that it addresses the main issue in the regression model – TIME! So far, the time has been the main turn off behind why regression model does not find application widely. 

Being a marketer, you should know it takes time to

  • collect data
  • calculate the model
  • and derive the suitable insight out of it. 

Google Attribution fixes the issue and offers a dedicated attribution model customized to a business’ marketing activity and customers.

All this without needing manual labor, just data!

 

Content Optimization Made Easy

When it becomes easy to know how users interact with your brand throughout different devices, marketers can without much effort optimize their brand’s UI across all of them.

Now what does it mean?

Well, here’s the kicker. It means your brand will be able to rethink and optimize its content for each particular device. This way, brands can make sure that they do not miss out the engagement and dialogue factor towards audiences while they change their devices.

 

Useful for Call-to-Action or Gateway Terms

If you think from a paid search perspective, the new Google Attribution tool will give brands much-needed visibility across the call-to-action or gateway terms. 

But wait! What are these terms?

Such terms are known as keywords that help businesses in driving sales. However, these terms aren’t generally credited under a last-click attribution model.

Unlike existing attribution models, Google Attribution lets you overview the complete picture and derive smarter decisions on how these terms work with your overall keyword strategy and the benefit they bring.

 

Google Attribution works with less effort and more results:

  • It does not demand additional setup as it makes use of data that is already available via other Google products.
  • It then offers actionable insights into the complete purchase journey of users on a site.
  • As already mentioned above, marketers can then pass back the data to AdWords or DoubleClick Search to help with the bidding decisions.

Also, Google Attribution does not need further sale tagging.

 

To use the new model, all you need to do is just:

 

  • Link a Google Analytics view that is associated with a registered AdWords or DoubleClick Search account.
  • After you have set up your account, Attribution imports data related to performance from the respective Analytics view (the account you linked).
  • This may also include offline conversion event data that has been earlier uploaded to Google Analytics.
  • Afterward, marketers can separately assign an attribution model to specific conversion events.

Alike Analytics, they can compare models side-by-side.

 

Nothing Comes Perfect: Flaws in Google’s New Attribution Model

Although the new product seems to have several advantages over the existing models, it does have its own set of flaws that being a marketer you should consider first. 

  • A few of the attribution models in the tool do not offer complete picture. This means some of the models focuses only on certain activities, skipping the total number of times a user has viewed content from channels. 
  • Some models do not comprise of ‘post view’, which means your reports could have ignored the fold impressions (the ones that users never viewed). This may end up giving you false idea of a channel’s working post view. 

There’s struggle between some attribution models and cross device attribution. Attribution would not show cross-device activity that took place between a desktop user on Google and a mobile user on Facebook, unless and until the email ID used to sign in both the Android and Facebook account matches.

 

Cost

As for now, Google Attribution will be free to use. The company plans to make the service accessible for all marketers to bring about improvements in their current marketing and advertising practices.

 

Finals Words – Anything Else To Know

At present, the new model is still in its beta phase. Google will roll out the tool in the upcoming months, giving answers to the expectations, rumors, and assumptions about it, including:

  • The difference between the enterprise and the free version
  • The extent up to which the offline conversions and store visits are included
  •  TV attribution included

All these queries can be answered only in the coming months when Google will finally roll out Google Attribution. Apart from it, the other notable announcement during the event includes launch of promoted places and local inventory ads for retailers, which will let them market special offers and display whether or not the products are available at a local store. It will also offer an option to link customer loyalty cards to Google Adwords to offer a better insight on the way digital is bringing in-store sales.

All this is yet to hit worldwide, so the best option is to stay tuned with us for latest updates on Google’s latest attribution model. Till then, enjoy the beta version.

Top 10 Google SEO Ranking Factors in 2021

Top 10 Google SEO Ranking Factors in 2021

If we are from the same generation, you might have read the story of a boy who wrote a letter to God for some money. The kind-hearted staff of the post office contributed and mailed some money to the boy. On receiving less than what he asked for, the boy wrote another letter to God asking to send money directly to him because the post office officials were just “a bunch of crooks” who kept some of the money sent by God.

However, you can’t write a letter to Google and ask for some favors. There are no post office officials who can do at least something for you. You are on your own. Work, stay up-to-date, and work. Work to achieve some ranking wins and stay up-to-date to learn about the changes Google introduces in its Panda, Penguin, Hummingbird, and Pigeon algorithms. Also, implement your latest learnings in your SEO strategy to earn more gains. To offer you a reliable helping hand, we have compiled a list of and explained top 10 Google SEO ranking factors in 2021.

 

Keywords in URL

You accidently spilled your much-loved booze on your smartphone and the device has now refused to work. You’ve got an excuse to buy a new model with the latest exciting features. What will you do? Check the features and specifications of different models, right? After that, you will decide whether you should buy or not.

The same way, the structure of the URL can be helpful for your website users. Consider the following URL as an example.

www.yourdomainname.com/……./Google-seo-ranking-factors-2021/

The website user will be like “Google SEO ranking factors 2021. This is what I was looking for”. User clicks. You have used the keyword in the URL and the user is on your website. This URL is user-friendly and shareable as well.

And make sure that the rest of the URL is not something like this

www.yourdomainname.com/x7&jjjhjkltb-hsdwelfhfasdfksdll./Google-seo-ranking-factors-2021/

Now, why is it a ranking factor?

First of all, Google always wants to improve the user experience and you are doing so by including the keyword.

Secondly, with the inclusion of the keyword in the URL, you can show its relevance to a search query. That’s why it is an important ranking factor. This also increases domain authority.

 

Keywords in the Title Tag

For a developer, it is an HTML element that goes between and.

For you and Google, it is a ranking factor.

And, for a website user, it is a clue giving the idea of what’s on the webpage.

So, by including a keyword in the title tag, you are telling both the user and Google about the content on the webpage. Google, Bing, and all other search engines will look at the title tag to find web pages that are relevant to the user’s query. Clearly, if you are including the keyword in the title tag and it is in relevance with the search query, the search engine will definitely index and rank your webpage.

Text between also appears in the SERPs.

ALT text keywords

Leave a thousand words, even when your image worths a billion words, the bot crawls what is in between the tags. It cannot see the image. So, you should tell the search engine what the image is all about. This is what the alt text does.

Consider this:

image01

image01

 

What will the search engine learn about the image while crawling through tag? What does the alt attribute tell about the image?

image01.jpg.

Is there any way ‘image01.jpg’ is relevant to a search query? You can make it rankable simply by including the keyword in a meaningful alt text. Here is the correct way:

Google SEO Ranking Factors in 2021

Google SEO Ranking Factors in 2021

 

Keyword Stemming

Keyword stemming is one of the important Google SEO ranking factors in 2021 you should focus on. Keyword stemming is done to generate more new words or phrases from a single word called root word. Here, it is important to identify the right root keyword. We can say it without any fear of being questioned, the entire SEO strategy is primarily based on correct keywords. A keyword is just like a bridge between your website and the audience you are targeting.

Coming back to the keyword stemming, some suffixes or prefixes are added to the root keyword to generate new variations of the keywords. The same technique is used to find the root keyword by removing prefixes and suffixes. Now, you are using variations of the keyword you want to rank. This will definitely generate more traffic and improve the rank of your website. From the root keyword ‘consult’, we can generate the following variations of the keyword:

Consult
Consulting
Consultant
Consultants
Consultative

 

Internal Anchor Text Links

Making some changes in internal linking can improve the rank of a website. However, these changes can be good or bad for you. If you are updating the anchor text of internal links, make sure that these changes offer a better understanding of the context of the webpage to the search engine. When Google is crawling your website, it tries to do it with the user’s perspective. If changes in the anchor texts improve the experience and understanding of the user, this will without any doubt improve the rank of your website.

 

HTTPS

If you can see https in the URL bar then you are on a secure website.

Otherwise, the browser will say that the website is not secure.

In some browsers, it will be simply https://www.mydomainname.com.

There is a very small segment of SEO connoisseurs that argues the fact that having an SSL Certificate has an impact on the ranking of the website. However, Google took a stance back in 2014 to protect the privacy of its users and made SSL certification a ranking factor. It’s true that getting SSL certification is an expensive deal and if you are not collecting any information such as username, password or some transactional information, you can leave it.

However, if you can buy SSL certification, do so because Google says so. HTTPS makes sure that the information you are sending or receiving is secured. It is being sent and received in encrypted form. Always buy the relevant SSL certificate. You can count on your hosting services provider for that.

Don’t you want to remove that ‘Not secure’ label from your website?

Outbound Link Quality
Outbound links and their quality equally matter in the SEO of your website.

 

What does quality mean here?

Apart from seeing the domain authority, also see how relevant it is with your website. If it is natural, this will boost the rank of your website. Outbound linking will increase relevance, improve reputation, boost value and also encourage backlinks. And, if you expect us to share the best Outbound Linking Practices, we have this to say:

  • Look for natural outbound linking opportunities.
  • Make use of tools for finding the related links.
  • Avoid using backlink networks.
  • Avoid too many links.
  • Make sure that links are opening in new tabs.
  • Be Strict With User-Generated Links
  • Mobile Friendliness

Can we assume that you are familiar with mobile-first indexing? OK. The search engine will, first of all, see whether your website has a mobile version or not. If not, Google will put your website on the back burner and start indexing the mobile versions of websites having mobile versions. However, having a broken mobile version of the website can adversely affect the performance of your website. Whether the user is using a smartphone, tablet or a laptop, the user should not be deprived of the great browsing experience.

 

Page Speed

Page speed is one of the most important Google SEO ranking factors in 2021. It has been a ranking factor since 2010. It is a ranking factor not only in desktop searches but mobile searches as well (from July 2018 onwards). So, if you are frustrating your visitors with slow webpage speed, Google will frustrate you. Google does not appreciate if you make its user wait for long. Expect no improvements in ranking. Prepare for the downfall of your website. Improve your site speed if you want high ranks.

And above all, Content
Regularly post high-quality content on your website.

 

What does high quality mean here?

High-quality content is informative, relevant, accurate, up-to-date, keyword-optimized, and with zero spelling or grammar mistakes. It is simple and easy to read and understand.

A Google user submits a query which the crawler uses to index web pages. A crawler crawls through the content between HTML tags. If the keyword searched by the user is present on the webpage in an adequate density and at the right spots, the crawler will index your webpage and the ranking algorithm will consider the content quality and other ranking factors to rank your website. While content is king and also an important ranking factor, there are consequences of duplicate content, keyword stuffing, and poor quality content.

 

12 Exceptional Online Marketing Tools in 2021 That Every Small Business Owner Should Know

12 Exceptional Online Marketing Tools in 2021 That Every Small Business Owner Should Know

Are you a small marketer with a tight budget and big ambitions? Some free online marketing tools can absolutely help!

For a successful online marketing strategy, it is important that you are familiar with respective tools that not only simplify the task but also brings more productive results to your efforts.

Here we have listed some of the free, oft-overlooked online marketing tools that can prove really powerful if used the right way. Let’s dig in and explore the path to productive Internet marketing.

Free Online Marketing Tools You Often Overlook But Can Completely Redefine Your Marketing Strategy

A. KEYWORD RESEARCH

SEO is the main source of getting your brand indexed in search engines and Keyword Research is the base of SEO strategy. There are countless tools available to help search relevant keywords of your purpose. These are the 3 that marketers often oversee but we liked pretty much.

 

1. Google Correlate

When you are new to the marketing world, it’s no less than a blessing to get advice, and that too without any cost? Great isn’t it! Google Correlate is one gem of a tool that brings you advice right from the source itself. Google’s Correlate tool is most overlooked but marketers are not aware of its potential.

Google Correlate webspero

We tried out the tool and it works amazing! This is what we think of this tool.

Pros:

  • You will find the list of related keywords, apart from the target keywords.
  • The tool additionally shows you the long tail keywords.
  • You can search on the basis of weekly or monthly time series.
  • Keyword research is also possible on the basis of the country.

Cons:

  • The number of correlations it offers is overwhelming.
  • It shows error at the time of uploading a file.

Verdict:

That was it! Except that you need to shortlist the keywords from a ton of options (which is Keyword Research all about), the online marketing tool works wonder. You don’t have to follow the flock by adopting the same tools as others are. Give this less-known tool a try and you will know why we listed it here.

Price: Available for free.

 

2. Soovle

Wouldn’t you love it when Google autocompletes the keyword research you are up to? Soovle is the tool that does the job well. Like Google’s autocomplete feature which is used in generating blog titles and keywords, Soovle also works in a similar way and offers you autocomplete suggestions from different sources.

Soolve webspero

Pros:

  • Autocompletes the keywords suggestions you enter.
  • Picks suggestions from a list of sources, including Google (default), Amazon, Bing, Yahoo, YouTube, and Wikipedia.
  • You can change the default source from Google to another from the available options with one-click.
  • Shows lists of all possible keywords, longtail keywords, and keyword phrases matching your search item.
  • Quick and easy.

Cons:

  • Manually shortlist keywords that suit your requirement.
  • Can’t search location-wise

Verdict:

Overall, Soovle is another great option for keyword research tools. Not just it is free to use but also offers great help in finding the best keyword selections matching your need.

Price: Available for free.

 

3. Ubersuggest 

If you are a marketer in search of not only text-based keywords, then Ubersuggest is your best bet. The keyword research tool provides you with options to choose keywords on the basis of different categories. Here’s an extract of the tool in brief.

ubersuggest webspero

Pros:

  • Suggests keywords on the basis of location.
  • Find keywords from different sources, including Web, news, YouTube, images, and more.
  • Use ‘*’ to find automatic suggestions
  • You can also select keywords alphabetically.
  • Possible to download selected keywords.
  • Lets you expand the keywords

Cons:

  • The process to go through all keywords is time-consuming and tiring.

Verdict:

We are really shocked on how can marketers ignore the potential of Ubersuggest. The keyword tool offers a gamut of useful features that can prove a game-changer for your SEO strategy.

Price: Available for free.

B. WEBSITE AUDITING

In marketing, deep analysis of your website plays a crucial role. By doing so, you review the determining factors of your visibility in search engines.

Check out the tools we found quite interesting in simplifying your website auditing task.

4. Woorank

Woorank is a powerful yet less-known SEO-Audit and Website Review tool. It helps marketers analyze their website in depth to make them easy to be found. It’s disheartening to see such a great tool not getting the popularity and userbase it should be. Anyways, let’s have a quick look at what the tool has got.

woorank webspero

Pros:

  • All-in-one package for website owners, in-house SEO team, and large-scale SEO firms.
  • Ability to control and manage relevant improvements for top webpages.
  • You can download the search results as PDF files or as slides.
  • Available as an extension for Google Chrome and Mozilla Firefox

Cons:

  • Free version is available as 14-days trial only.
  • Few reports are out of your reach if you haven’t upgraded to the paid version.

Verdict:

Woorank is a wonderful tool for small marketers who have tight budgets to meet their requirements. You can even use Woorank without actually signing up using a trick. The subscriptions start at really reasonable rates, so even if it does cost you some bucks, you shouldn’t overlook the amazing feature set it offers.

Price: There are 3 pricing plans of Woorank, with the base subscription starting $49.99 onwards.

5. Seoptimer

Locate the critical errors on your website within seconds with this feature-rich tool we spotted. Although not on the first rank, Seoptimer offers marketers great help with suggestions on what needs to be improved, changed, and what you should do next on your website.

It’s really easy to use and the interface of the tool is extremely user-friendly.

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Pros:

  • Instant results.
  • Suggests with options on what to do next to make website more SEO-friendly.
  • Report is downloadable as PDF file.
  • It can test any subpage.
  • Shows detailed report of corrections and errors.
  • Available as a Google Chrome extension.

Cons:

  • The only flip point of the tool is that it isn’t exactly a free tool. After a trial period of 14 days, you need to upgrade to the paid version.

Verdict:

Seoptimer is meant for those marketers who are in search of a complete website auditing package within a small budget. The tool offers every detail on website elements along with suggestions.

Price: Available for free.

6. Website Grader

Find out how powerful your website is with this feature-rich tool for website auditing. Website Grader works very in a simple way. Just enter your website URL which you want to receive the report about.

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Pros:

  • Fantastically, the report shows details on everything from site speed, page size, page requests, to page redirects, browser caching, compression, and render blocking.
  • Separate suggestions for SEO, performance, mobile, and security.
  • Suggestions on what you need to do next.

Cons:

  • Available as a free tool in its 30-days trial pack.
  • No suggestion or improvement report on content throughout the website.

Verdict:

Website Grader is a useful tool when you want a detailed report of your website in a user-friendly and engaging interface. One thing that makes it better is the well-ordered and separate reports on different factors. For small marketers, it’s a really handy tool.

Price: Available for free.

C. SOCIAL MEDIA

Your business, brand, anything you do online is incomplete without promoting it on social media these days. For small marketers, use of free social media tools that offer functionality like the paid ones is a blessing. Your marketing campaigns and management on social media can be a turning point if you use the ideal tool.

7. Hootsuite

Although quite popular, most people do not know that Hootsuite can be a perfect social media tool as well. It encompasses so many features worth trying out for small marketers who rely on free tools for their social media management.

HOOTSUITE WEBSPERO

Pros:

  • Supports around 35 popular social media platforms.
  • Dedicated tool for automatically finding and scheduling content.
  • Real-time analytics to help you make data-driven decisions.
  • Message tracking and mentions.
  • You can use Hootlet plug-in to share information with ease.
  • Add multiple teams to specific social media accounts or as required along with other team collaboration options.

Cons:

  • Free trial for 30 days only.
  • Some advanced features are locked for paid version.

Verdict:

If you are inclined towards finding a social media tool for personal use then Hootsuite is the best solution. But for commercial use, you might want to switch to its paid Enterprise version which offers best of its features.

Price: There are 4 plans to choose from. The base subscription starts from Rs.1260/mo*.

8. Buffer

Track your followers and adjust your posts accordingly with Buffer. The social media solution presents you with a better way of sharing and managing your activities. In addition to, it has scheduling and other interesting features worth checking out.

Pros:

  • Finds best times to share content to make it visible to your fans and followers.
  • Schedule posts.
  • Supports all major social media networks Facebook, Twitter, Google+, Pinterest, LinkedIn, etc.
  • Multimedia options to add images, videos, and even use pablo.
  • Available for Android, iOS, and as a browser extension.
  • A pool of customization options such as font sizes, formatting, typography, and more.
  • Clean and simple layout.

Cons:

  • Most options are based around scheduling posts and posting content.
  • Not a forever free tool. After 30 days, you need to choose from Small Business, Medium Business, and Large Business versions ranging $50/$100/250 per month.
  • No Instagram integration into the platform

Verdict:

Schedule your posts easily using this superb tool. It smartly tracks the activity of your fans and following and finds the ideal time to post in order to bring you maximum exposure and response. Buffer is quite impressive in many aspects yet lacks a bit in one or two, which you can ignore if you are trying to cut short on budget.

Price: There are 2 different categories for “Individuals” and “Teams and Agencies”. The base subscription for Individual is available for free whereas for the second category, it starts at $99.

9. Tweetdeck

Almost disregarded after the introduction of new tools, marketers are unaware of what Tweetdeck can actually do. The social media tool is best for those marketers who are Twitter-based. It brings personalized Twitter features to your door without paying anything.

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Pros:

  • Absolutely free for Twitter users.
  • Offers options like custom timelines, team accounts, and Twitter lists and searches.
  • Manage multiple accounts.
  • Track lists, searches, and more.

Cons:

  • Functionality limited to Twitter only. Other social media networks not supported.
  • No build-in analytics
  • Not very usable on mobile devices

Verdict:

If your business is circled around Twitter as the major focus, then none can be better than Tweetdeck for managing your social media activities. In short, it’s master of what it does yet not an all-rounder.

Price: Tweetdeck is free to use for registered Twitter users.

D. LINK BUILDING

Regarded as one of the most vital elements of SEO and online marketing, most marketers know the term Link Building and its importance but are likely to be unaware of these superior link building tools that can be of great use at no price.

10. HARO

Although not so popular among the marketers, but HARO can work as a brilliant link building tool. If used properly, it acts as a great tool for marketing and building your brand with the useful links from SEO point of view.

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Pros:

  • Builds the brand reputation by bringing you authority links and press.
  • You don’t need to go striving for links as the journalists come to you for information in return of links.
  • SEO-friendly technique, followed by some of the most popular media outlets.
  • Brings diverse profile of useful links related to your niche.

Cons:

  • Cannot be used as a single source of link building.
  • Only the basic version is free that does not offer all the necessary features. For more results, you need to upgrade to the Standard, Advanced, or Premium version ($19/$49/$49).
  • The journalists do not always respond or easily accept your contribution.

Verdict:

HARO is not originally a link building tool so if you want a complete solution then it might not be the perfect fit. But, if used right the same can prove a passive way of bringing you relevant backlinks on your niche from high authority media outlets.

Price: The basic package is free to use, with 3 paid packages starting at $19/mo.

11. Check My Links

Do you follow Broken Link Building technique for marketing? If you do, then no other tool can be as useful as Check My Links. The tool works simply on broken links concept and is best at it. For small marketers who need a free tool to identify broken links, this is an apt solution.

Pros:

  • Available as a Google Chrome extension.
  • Checks for all broken links on a webpage.
  • Publishes HTTP response codes and full URLs of broken links in the Console log.
  • Completely free.

Cons:

  • Available only as a Google Chrome extension. Other marketers using different browser may have to go empty handed.
  • Focuses only on identifying and highlighting broken links on a webpage.

Verdict:

Focused mainly on broken links, Check My Links is a great tool for getting rid of non-working links throughout a web page. But the catch here is that it does not offer any other features related to broader concepts of Internet marketing and link building. Overall, it is perfect for the purpose it is meant for and can be used as an additional tool.

Price: Extension available for free.

12. LinkMiner

Pretty much like a better version of Check My Links, LinkMiner offers you two-in-one functionality when it comes to broken links. Marketers who not only want to know the broken links on their web page but are also interested in knowing the number of broken links pointing to the page can completely rely on LinkMiner.

Pros:

  • Google Chrome extension available.
  • Highlights broken links on an entire webpage.
  • Shows a total number of broken links pointing to a webpage.
  • Shows the count of total outbound links in a page on a Google SERP.

Cons:

  • No extension for other browsers.
  • Ideal option only for finding Broken Link.

Verdict:

LinkMiner is a supercool marketing tool when all you need is a dedicated solution to manage broken links. It offers multiple features that make managing broken links easy and fun. BUT…if you want an all-in-one tool for link building, it might be a secondary choice to consider.

Price: Extension available for free.

THE BONUS TOOL – Canva

Even though the list has ended, we have a bonus tool for marketers that they should use for all the image-editing work. Canva is a multifunctional picture tool that makes creating graphics not only easy but also an engaging process.

Marketers at times need something in graphics that can captivate the viewer like infographics, banners, memes, and many more multimedia items. For small marketers and businesses, Canva is the first choice. Apart from creating new ones, you can even edit the existing images with a few available features and then save them on the cloud.

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Pros:

  • Offers all-in-one toolbox for graphic designers.
  • Around 100 fonts and 8,000 templates available.
  • You can make presentations, business cards, posters, Facebook event covers, infographics, and more using this multifunctional tool.
  • More organization and storage
  • Available as an extension for Google Chrome.

It’s simply not possible to list all the wonderful features that Canva offers. We recommend you to give this dedicated designer tool a try and you will not regret the decision.

Cons:

  • Free icons are limited, to use more you need to pay $1 per icon.
  • Though the basic version is free of cost, if you need Canva for official work, then you would be required to purchase its monthly or yearly subscription.

Verdict

Canva is a great option for all the designing work, especially if you need to use the free templates. Considering the price, yes it costs you some bucks, but it is still cheaper than other professional tools. So all in all, Canva comes as a decent choice for social media graphics and tons of additional features.

Price: Paid subscription starts at $13/month or $100/year.

The Conclusion

Online marketing is the soul of building your brand online and there’s always a right and a wrong way of performing it. Before deciding one tool for every specific purpose, I will recommend you to better test all three choices first and then pick one. If you don’t find a single option that fits all your purposes, fret not and use a combination of tools. It’s no crime!

What you need for a powerful and successful online marketing strategy is a mix of all tools that will help you throughout your journey to increase traffic, improve search engine ranking, establish an identity on social media, productive email marketing, unique content strategy, and getting customers!

Got suggestions? Feel free to leave your feedback in comments below.