Best Tools That SEO Experts Actually Use In 2022

Best Tools That SEO Experts Actually Use In 2022

There are more than thousands of online SEO tools available on the internet, which can confuse anyone, especially beginners in the field. Thankfully, finding the best SEO tools is now easy, as we’ve compiled them all here. In addition to our team of 50 SEO experts, we polled over 300 other SEO professionals about which SEO software and keyword tracking tools they consider best. However, it is not necessary to try all of these tools; you just need to choose the ones that are most suitable for your business.

Best SEO Tools

SEO Tools: Why Use Them?

SEO is a diverse and wide-reaching topic, but with the right tool, you can save time and effort while optimizing almost any aspect of your site. The right SEO ranking software can help you perform a full site audit, check for duplicate content or broken links on your web pages, or analyze keywords to determine the best ones to target on your page.

By using SEO tools, you can save time on data analysis and keyword research. Using these tools, you can see what parts of your strategy are working and which parts need some improvement. Furthermore, the best SEO tools provide reports about your performance and strategies compared to your competitors as well as where the most opportunity exists. In addition, they offer the possibility of measuring search performance in individual geographic regions, languages, or countries.

As time passes, everything improves and so will the number of your projects. SEO tools can help you assess the performance of each website in real-time if you manage more than one. The majority of entrepreneurs with multiple websites put a lot of information in spreadsheets and analyze it manually. This process is time-consuming, overwhelming, and carries the risk of inaccurate reports. Thankfully, SEO software allows you to generate accurate reports instantly and save countless hours.

Best SEO Tools in 2022

Below are the seo tools that all the top digital marketers use in 2022. SEO experts use these SEO tools to help them optimize their content, see how well they’re doing, and make sure they are getting the most out of their site.

Google Keyword Planner

Google Keyword Planner is a free SEO keyword tool that you can use to get new ideas for keywords, analyze your website’s current level of traffic, and gauge potential competition. The best part about this tool is that it’s completely free—no credit card required.

It was launched in 2012 and has since become the most popular keyword research tool on the market because it’s easy to use, free, and full of useful information. What makes this SEO analysis tool so helpful for analyzing your site’s search traffic is that it provides a ton of granular data on how many people are searching for which keywords. This makes it easier to figure out which ones you should target with your content marketing efforts because they’ll have the most relevant searches per month (RPM).

The Google Keyword Planner displays data based on two types of searches: broad and exact match. Broad matches include misspellings or synonyms while exact matches only show words that are exactly typed into a search bar without any modifications or additions.

Are there any downsides? Only one – you’ll only be able to access this data if you already have an active AdWords account at all times unless you want to pay $150 per month or go through the hassle of setting one up just to use Keyword Planner every once in a while.


Linkody is a link-building tool that helps you find and contact influencers, and contact sites and build relationships with them. It also helps you to find the most valuable links for your website. It is a great tool for finding link-building opportunities. It is a paid tool but it has many free features including:

Finding Influencers: You can use this feature to find people in your niche that have large followings on social media channels like Twitter, Instagram, Facebook etc. These are usually the best targets because they have already built up an audience which means if you get them to share your content or guest post, chances are they will bring along some of their followers with them.

Finding Link Building Opportunities: This feature will tell you which websites out there would be willing to accept guest posts from your site or even list it as an authoritative link source on their own site. This can be really powerful if done right since these listings are often seen as having more weight than others by Google due to being considered “earned” rather than “purchased” links.

Google Analytics

Best SEO Tool - Google Analytics

Google Analytics is a free SEO tool that can tell you about your website traffic and how people use it. It is the best seo online tool for understanding your audience and how they engage with your content. It’s an essential SEO ranking software for any business that wants to make sense of their data, as it will help you get a better understanding of what makes users tick on the internet today.

Beginning with Google Analytics is very easy, and you can begin tracking key business metrics immediately. As your needs grow, the more complex Google Analytics becomes. Spend as much time as possible on it, and you will reap the benefits.

As you collect data from different channels, you gain more opportunities for optimization, new ideas, and a deeper understanding of how everything connects to the company as a whole.

Your website and business can increase their return on investment only if you have web data and know exactly how they perform. 

A crucial component of any digital marketing strategy is data, and putting the right tools in place prior to any marketing attempts ensures you are getting the results you want. It is imperative for your business to be a machine that reacts quickly to changing factors. Using web data, you can find out what is happening on your website. GA integrates perfectly with other Google products, so if you’re using other Google-based marketing tools, tracking their results with GA is crucial.


DeepCrawl is an enterprise-class web crawler that provides a wide range of in-depth SEO and technical analysis reports. Its extensive reporting and analysis capabilities help you to identify opportunities and problems on your website. With DeepCrawl, you can:

Move beyond just ranking checklists by taking advantage of its powerful SEO reporting capabilities. This SEO tool allows you to conduct advanced search queries to discover what visitors are searching for on your website or blog.

Moreover, you can get detailed information about page status tags (HTML, meta), redirects, robots.txt files, images, CSS/JS files, links between pages, and much more


Ahrefs is an SEO tool that can be used for backlink analysis. It’s a great tool to find backlinks, keywords, and even competitors’ backlinks. It has some advanced features that you’ll only find in tools like Moz and SEMRush at the moment.

It is one of the best seo tools on this list because it does more than just give you information about your site’s performance – it gives you data from millions of other websites over time so you can get an overall picture of how your site ranks compared to all others.

The Keyword Explorer of Ahrefs lets you gauge the popularity of any search query as well as find related keywords that are relevant to your business. For instance, each month in the United States alone, Google searches for the term “bitcoin” reach an average of 6.5 million.


With AccuRanker, you are able to find keywords with high search volume and low competition. You can also use it to find keywords that are more specific and have a high search volume. This tool will help you determine what pages on your website need improvement based on the keywords that visitors are using when they arrive at your site.

When it comes to keyword tracking, AccuRanker offers all of the tools you could wish for. To name a few:

  • Monitoring of keywords across multiple search engines. 
  • Updates to rankings: every 24 hours, keywords are refreshed.
  • You can have an unlimited number of domains and users.
  • Supports all languages. 
  • Creation of custom reporting templates. 
  • Various metrics to choose from.


SEMrush is a powerful and comprehensive suite of digital marketing tools. It’s well-known among SEO professionals for its ability to help you find the keywords you want to target, but it’s also useful for competitor analysis and even web crawling.

There is a lot of data available from Semrush not only relating to SEO but also PPC. So, if you want a tool that covers both, this is a superior option to Ahrefs. Using SEMrush’s ‘keyword intent’ tool will enable you to identify those keywords that are most relevant to your business or those with the greatest likelihood of resulting in sales

SEMrush offers many benefits:

  • Advanced level content marketing 
  • A comprehensive overview of the domain
  • Streamlined reporting
  • Extensive keyword research
  • Engaging and creative PPC campaigns
  • Monitoring and evaluating social media
  • Website traffic statistics
  • Tracking of positions

Majestic SEO

Majestic SEO is the best tool for checking backlinks. It has been around since 2003, and it’s still going strong. If you want to check the authority of websites, Majestic SEO is a great place to do it. You can also use this tool to find out how many backlinks a site has and where they are coming from—provided that they’re not private links or paid links (which most of them aren’t).

It is an SEO tool that only specializes in link analysis. Therefore, unlike other tools such SEMrush or Ahrefs, Majestic is limited to backlinks. In other words, this tool isn’t capable of keyword research, SEO site audits, and on-page SEO analysis.

Raven Tools

Raven Tools is a suite of SEO tools that will help you with your SEO efforts. It has three main products: Raven, Raven Tools, and Raven Spyglass. All three products are paid tools but they offer a free trial for all new users.

If you’re looking for a way to optimize your website or mobile app, then the best thing to do is use these tools. They’ll help you with content creation, keyword research (keyword suggestions), on-page optimization, and much more.


Ubersuggest is a keyword research tool that helps you find long-tail keywords. It’s easy to use, and it’s free. This one a great tool for beginners, as well as experienced SEOs. The tool works by finding related words people type into Google when they’re looking for something else. 

For example, if someone searches Google for “professional resume writing service,” Ubersuggest can show you other things people have looked up in the past: “best professional resume writing service,” or “most affordable professional resume writing services.”

You can also use Ubersuggest to create a list of all possible words associated with any topic or industry (like accounting software), then use that list in conjunction with other keyword tools like Keyword Planner by Google or Moz Pro to get more ideas and insights into how your target audience thinks about their problems and needs—which can help inform your SEO strategy and content creation.


Serpstat is a tool that helps you to find the best keywords for your website and your competitors’ backlinks. Oleg Salamaha founded Serpstat, an SEO software suite. From just a keyword research tool, it has slowly evolved into a business growth tool that contains features for link building, PPC, Precise SEO, and a lot more. The Serpstat interface will be familiar to those who have ever used major SEO tools (such as Moz or SEMrush).

Google Trends

Google Trends is a free tool that shows you the most popular search queries over time, based on what people are searching for in Google. It shows you the search volume for keywords and phrases and also provides related queries so you can see how the search volume of your keyword or phrase has changed over time. 

Additionally, it shows related search terms that could be useful if you’re trying to reach out to new people who may not know exactly what they’re looking for but know something similar enough to your original term that they might consider using it too.

Answer The Public

Answer The Public is a free tool you can use to find out what people are searching for, and what they are looking for when they search for it. It’s a great way of finding keywords that you might not have thought of before.

It will tell you how many people do or don’t search for something, and how many searches there are overall per month both worldwide and locally. There’s also an option to check if your website is listed on the first page of Google results when someone searches for these terms.


Siteliner is a free SEO tool that helps you analyze your website and find out what is wrong with it. It also provides suggestions on how to fix these problems. Siteliner has several features that enable you to fully understand the performance of your website. You can use this tool to get information about the backlinks pointing at your site, as well as its traffic history, keyword rankings and more. 

Additionally, Siteliner allows you to check whether there are any issues with loading speed or server response time on your page. It also provides recommendations on how to overcome these problems so that users see faster loading times when visiting your site


GTmetrix is a website speed test tool that enables you to analyze your site’s performance and see how it performs in terms of page size, load time, and other metrics. It also provides recommendations on how you can improve your speed score. GTmetrix was built specifically as a responsive web design testing tool, so it will automatically detect any changes in the code when you make edits on the fly.

With GTmetrix’s Pro Plan subscription ($29/month), you can access all the features of the standard plan plus advanced analytics reports about mobile-friendliness, video content optimization and more—all in one place! If you’re searching for an all-inclusive solution for optimizing your website’s performance across all devices with ease, look no further than this comprehensive toolkit from Google itself.


This SEO audit and digital marketing tool is super fast and super easy to use. It analyzes your site from Google’s point of view and generates an instant report of your website’s on-page,  technical, and off-page SEO aspects. Using Woorank, you can also check your site’s rank in comparison with your competitors and where you can improve it.


SEOmofo is a free keyword research tool that can help you find the best keywords to use on your website. This tool allows you to enter a URL and it will show you all of the keywords that are ranking for that particular search term, as well as their monthly search volume. It also shows similar keywords, so if you don’t like any of the ones they’ve shown so far, there’s still plenty more options to choose from!


SpyFu is a paid keyword research tool that allows you to find the best keywords for your website.SpyFu is a premium keyword research tool that allows you to find the best keywords for your website.

The tool claims to reveal the tactics of your top competitors in search marketing.  You can type any domain and you will see every place they have been listed on Google: every keyword they have bought in Google Adwords, every organic rank, and every variation of their ads since the year 2000.

Fat Rank

Fat Rank is a keyword research tool that uses AI to find keywords with high search volume and low competition. It is a great tool for finding long-tail keywords, which are the ones that most people overlook. But since they don’t get as much traffic, they are often the best ones to target when you are trying to rank on page one of Google.

This SEO tool allows you to find keywords with low competition by showing you how many sites are competing for each keyword on Google. The lower the number of sites there are competing for that particular phrase, the easier it will be for your website and content to rank highly in organic results (organic results being those shown at the top of a search engine result page).


BuzzSumo is a content discovery tool that helps you find the most shared content on any topic. BuzzSumo allows you to search for content based on keywords, topics and domains. It’s a great tool for finding influencers and their most shared content.

This is a cloud-based platform that helps you discover the best engagement, content, and outreach opportunities across social media and search engines. Keep track of new keywords, trends, customer questions, and content success while monitoring what matters most to your business.

Yoast SEO Plugin for WordPress users

Yoast SEO Plugin for WordPress users is a powerful tool that helps you to optimize your site for search engines. With this plugin, you can improve the quality of your content and make sure it’s easily found by Google or other search engines. You can use Yoast SEO to check whether your pages are optimized correctly, or fix them if they’re not. It also lets you optimize titles and meta descriptions so that they include relevant keywords, which increases the chances of being shown in search results.


MozBar is a free SEO toolbar for Firefox and Chrome. It provides SEO metrics for any web page, such as: Page Authority, Domain Authority, Keyword Density and more. MozBar also has a site explorer, link data, traffic data, and other research tools to help you get the most out of your time online. It’s great for SEOs and site owners who want to see how they can improve their sites’ performance.

LRT Power*Trust

LRT Power*Trust is a keyword research tool that uses the concept of Power*Trust to rank your keywords. It’s a sophisticated tool that uses a formula to determine the best keywords to target.

The software also provides you with an estimate of how much competition there is for each keyword and what kind of demand there is for that keyword in terms of volume and difficulty level. This makes it easier for you to decide which ones are worth pursuing, so you don’t waste time on unproductive keywords that won’t bring any traffic or sales.

Keyword Everywhere

Keyword Everywhere is a free keyword research tool that helps you find out the search volume, competition, and difficulty for your desired keywords. It’s an indispensable tool for SEO experts because it saves time when you need to check the search volumes of different queries and make sure they are in line with what your competitors are doing.

Keyword Everywhere shows you a list of keywords that have been searched on Google in any given month or year. You can see how many times each of those keywords was searched during a specific period of time (e.g., last month), so this makes it easier for you to see what people are looking for right now.

This feature also gives us an idea about which topics people tend to search more often than others, which allows marketers to do research properly before investing time & money into advertising campaigns or writing blog posts on topics that don’t really interest their target audience.


KWfinder is a free keyword research tool that allows you to search for keywords on Google, Bing, and YouTube. It also provides you with the search volume, competition, and suggested bid for each keyword.

This SEO software is a great way to get started with keyword research quickly because it displays all of the above metrics in one place without forcing you to click through multiple tabs or websites.

Screaming Frog

Screaming Frog is a powerful tool for analyzing your site’s HTML. The free version is great for beginners, but the paid version gives you access to a lot more features. It’s not a replacement for a full SEO audit, but it’s an excellent place to start when you want to identify issues on your website before they become problems.

To Conclude

The right SEO tools can make a huge difference to your business. The problem isn’t that there aren’t enough tools on the market, but rather with so many options, it can be difficult to know which tool is best for you. Each tool has its pros and cons, but they’re all helpful in their own ways, so just pick one or two and spend some time getting to know them. We’re sure they’ll help you in your SEO campaign.

SEO for Lawyers: The Complete Guide Laying All The Proven Facts

SEO for Lawyers: The Complete Guide Laying All The Proven Facts

According to Ruler Analytics, organic search generates upto 66% of call conversion in the Legal sector. That is why plenty of legal firms invest their time and money in SEO. So let’s dig deeper to understand the concept of SEO for lawyers in detail.

As per IBISWorld, In 2020, online legal services in the United States have grown to around $9 billion. With the advancement of technology and the Internet, it has become highly important for every industry, including law, to have a strong online presence. Better visibility, especially on search engines like Google, will increase your business growth by 10x. SEO deserves all the attention that it is getting nowadays. It is a formula that is helping businesses to maintain their position in the market. We will learn about all the amazing SEO techniques in this blog. But first of all, let’s start with the real question and i.e.

What is SEO?

SEO Optimization

SEO is the process of increasing your business’s website position on SERPs like Google and Bing in order to drive maximum visitors to your website. 

SEO for lawyers is nothing different. Let me explain it in a little more detail. When your law firm’s website appears on the first page of search results, you automatically attain more visitors and better visibility. When they click on your website and find the initial information useful, they are more inclined to seek out your services.

According to Clio’s Legal Trends Report 2019, around 57% of the clients did their own research while seeking law firm services, while 59 % asked for a referral. 

The above data throws light on the fact that more consumers are turning to search engines like Google and Bing for help when looking for a legal expert. The real question is: how does SEO rank your law firm’s website on search engines. There are three major factors of SEO that help your law firm’s website make the right amount of noise in the market.


According to eMarketer, 60% of marketers produce at least one piece of content per day. Content such as information, visuals, and images strongly impact your user’s experience. High-quality content that offers relevant legal insights to your audience improves your search engine ranking.


Backlinks increase your law firm website’s authority and credibility compared to others. External pages and domains that drive traffic to your website impact your website’s impression greatly. 

Technical SEO

Technical SEO includes factors like website structure, page speed and title tags. In addition, it optimizes your website’s user interface, which will directly improve your ranking on search engines.

Why is SEO for lawyers important?

According to a JUSTIA report, more than 33% of clients go online to begin searching for a lawyer. Search engines have always been a primary source  for people to look for businesses. According to another research, Google search, images, and maps account for almost 93% of all global traffic. Businesses find Google the best go-to resource to answer their search queries and portray their expertise. 

According to research by Finance online, 70% of law firms get new cases through their website. More leads are converted into clients when a well-established website ranks high on search engines. It simply means that your website will provide you with better business deals and is designed to raise awareness and create trust in doing a specific action.

The primary goal of SEO for lawyers is to drive as much high-quality traffic to your website as possible., for example, saw a 5.07% boost in website traffic in February as a result of search engine optimization techniques.

Lawyers Organization Result Chart

According to a report by National Law Review, 96% of people looking for legal assistance utilize a search engine in their research, and 74% of customers visit a law firm’s website to take some action. Your prospective customers will use a search engine to hire any lawyer or law firm. Another crucial aspect of SEO services for lawyers is measuring your business’s ROI. It would help if you were ascertained that your marketing efforts are working accurately for your business to predict a better future. 

What are the key components of SEO for lawyers?

According to a study conducted by the American Bar Association, 87% of legal firms have a website. This data demonstrates that law firm marketing is a highly competitive field. Therefore, to outrank your competition, you must grasp all the SEO-related elements outlined by Google’s algorithm.

The list goes like this,

Extensive Keyword Research 

Keyword research creates a powerful base for curating high-quality content that will rank your website on top of search engines. There is no point of doing SEO without keyword research. Investing in this marketing strategy will offer you long-term benefits to increase your brand visibility and conversion rate. 

Keywords are those phrases that your potential client uses to find information about any particular product or service they have been searching for. For example, in legal services, people usually search for phrases like “personal injury lawyer” or “car accident attorney.” Optimizing your website’s content using such high-volume keywords can automatically increase your ranking on search engines. The below picture gives you a basic idea about how ranking goes for law firm keywords.

Lawyers Keyword Research

You can use the following tools to identify the best keywords for your legal business.

  • Google Trends
  • Keyword Planner
  • Google Analytics
  • Answer the Public
  • Uber Suggest 
  • SEMRush
  • Ahrefs

High-Quality Content

 After thorough research, it’s time for you to generate high-quality content for your law firm website using all the high-volume keywords accordingly. According to JUSTIA, 27% of legal firms have a blog, and 25% have retained a customer due to their blog. Therefore, it is considered a cost-effective way to drive a target audience to your website.

Consider the following steps while constructing your content strategy:

First, list 20 concerns that your prospective client might have when seeking your services. You can even discuss some points with your customers too.

  • Add all those consumer concerns in your content in every practice area while offering a summary of your legal services.
  • Try to incorporate keywords into all necessary sections, such as the title, headers, and meta description.
  • Don’t forget to include a call-to-action button that directs customers to your booking page.
  • Finally, publish each content on a different page of your legal website.

On-Page Optimization

According to a report by Smallbizgenius, 88% of the customers wouldn’t return to a website after having a bad user experience. Your website’s architecture has a major impact on your search engine ranking. Optimizing your web pages for search engines can be a pretty complex process. There are various factors that Google uses to understand your content better. It would help if you systematically optimized everything from title tags and page headings to meta descriptions. A report by Backlinko suggests that shorter URLs rank better than other URLs. Another study shows that multiple sub-directory structures are an effective way to use both high and low-volume keywords.

Link Building 

According to a report by Hubspot, Google’s algorithm considers links as one of the most important criteria to rank a page. So, you see, link building is an integral part of your SEO strategy. Backlinks are one factor that Google uses to determine your content from a sea of law firm content. These referral links direct traffic from different websites to your website and helps you outshine your competitors in front of Google’s eyes.  

Some of the best link building tools are given below:

  • Guest posts

Guest posting is the process of publishing your law firm content on other reputable websites in order to create a link. It also involves collaborating with other attorneys and law firms for better opportunities. 


  • Legal directories

By listing your law firm website’s in legal directories with a high domain rating or domain authority. Also, make sure that your directories do not have any broken links or images.

Google My Business

As per a report by Oberlo(a dropshipping website), Google was the most viewed website last year. No doubt, it is the number one search engine, so your website’s listing on Google My Business is the only thing that can rank you when people seek a law firm nearby. By listing your address on this platform, people in close proximity can find you for their legal cases. It is an essential step for optimizing your website for local SEO, which we will discuss in the next point. 

Local SEO for lawyers

According to another report by Hubspot, 46% of Google searches are looking for local information. Local searches are widely popular among legal services too. It mainly triggers local results like local maps. The keywords mainly used during local searches are “personal injury lawyer near me” and “accidental death lawyer Texas.” You need to make sure your law firm website is highly optimized for local searches using such keywords. Your website’s listing on Google My Business is the first step that one can take to improve their local ranking. When your website is relevant, close in proximity and prominent to the searches, it will automatically rank you on Google searches. 

Final Verdict

SEO for lawyers will bring unbelievable business to your law firm slowly and gradually. Patiently and consistently use the above strategies for the best results. The step-by-step procedure that involves extensive keyword research and link building will increase your law firm’s visibility while increasing its ranking on search engines like Google. 

With constant fierce competition online, SEO services for lawyers are the most effective way to outshine other similar websites and increase your ROI.

So buck up and take actionable steps for better business opportunities now!

How Can Landing Page Optimization Increase Your Conversion Rate By 10x

How Can Landing Page Optimization Increase Your Conversion Rate By 10x

Converting your visitors into paying customers can be an overwhelming task. However, a dedicated landing page can potentially increase your conversion rate by 2x. According to a Wordstream analysis, landing page conversion rates can range from 3% to 11.45%, depending on your industry and your landing page elements. That is why landing page optimization is a crucial step in your lead generation strategy.

This guide will help you understand some valuable points about landing page optimization. Let us get started now,  

What is landing page optimization?

Landing page optimization is the process of examining and optimizing every element of your landing page to enhance your user experience for a better conversion rate. You create an ideal landing page using collected information and anecdotal evidence. It is a type of conversion rate optimization (CRO) that entails using techniques like A/B testing to optimize a landing page’s objectives.

You can use the heatmap to identify the issues on your landing page, resulting in lower conversion rates. A heatmap is a graphical representation of where visitors to your landing page click. The below picture shows you how exactly a heatmap works.

Now let’s discuss,

Landing Page Optimization

What is a landing page?

A landing page is your first web page where a visitor will land and check details about your business after clicking on paid advertisements, Google search results, other sites, emails, etc. For example, the destination URL of your Google ads acts as a landing page. 

According to a Hubspot report, businesses with 30 – 49 landing pages generate seven times higher leads than those with one to five landing pages. A well-defined landing page with a clear call-to-action helps you convert your website visitors into paying customers.

What are the core elements of your landing page?

There are a total of five core elements of your landing page that are as follows:

Copy of your landing page

Your landing page’s copy is the first thing that will gather your visitors’ attention. You are supposed to create engaging and creative writing in order to build their confidence. You can showcase your business’s best features and advantages for them in that copy. According to a study conducted by Unbounce, landing pages with less than 100 words convert 50% better than those with more than 500 words. This data demonstrates the influence of shorter and more effective messages on conversions. On the other hand, too much language and words can confuse potential clients, causing them to abandon your website quickly. Here are a few pointers on how to write an excellent landing page copy:

  • A clear and conversational web copy that doesn’t contain any jargon and buzzwords is one of the keys to impressing your visitors.
  • A call-to-action that encourages your visitors to take action is a strong method to increase your sales.
  • You can demonstrate the credibility of your web copy by using social proof like reviews and examples from real brands., for example, includes a social proof with their CTA that highlights the fact that they have thousands of customers on their landing page.

User Engagement


A powerful call-to-action button is something that will help your web copy to stand out from the rest. To maximize your CTA’s efficacy, you must choose the right shape, size, and space around it. It makes a significant difference when you choose the right words. According to Hubspot’s research, personalized CTAs convert 202 per cent better than generic versions. For a higher conversion rate, it is highly advised that you include targeted CTAs in your copy.

The best example is Grey Goose, which features a CTA button with ‘Discover a Cocktail Tailored to Your Taste.’ This is an attractive method to pique your visitors’ curiosity about whatever happens when they click that call-to-action button.

Call To Action

Social proof elements

According to a study by Findstack, social proof can convert a copy by 12.5 per cent on average. You can expose your testimonials, customer reviews, positive case studies, professional certificates and your won awards as social proof on your landing page to gain your visitor’s trust. One of Hubspot’s reports stated that Testimonials appear on 36% of top landing pages, while reviews appear on 11%. When a potential consumer sees screenshots of your positive customer feedback and tweets from pleased customers, they are more likely to make an informed decision in your favor.

Workday, for example, a software firm, uses their Harvard Business Review piece as social proof on their landing page.

Social Proof

Hero shot

A hero shot is a photograph or video of your product or offers with your brand’s tagline and message. A report by Venngage states that customers are 80% more likely to convert when there are visuals combined with your content. A hero shot increases your potential customers’ interest in your product. Try to keep your picture simple and real. You can even add pictures of your product with your team members to make it look authentic. 

Keeps hair loss medicine, for example, features a happy and cheerful consumer, apparently after taking their product.

Landing Page Optimizing

Sign up forms

62.6% of the top landing pages use signup forms on their landing page, according to one of Hubspot’s reports. Signup forms are a great way to persuade your customers to build a relationship with your brand. You demonstrate your product’s benefits and why they should use them. Your signup form must contain your name, email address, birth date, and contact information for a better conversion rate. 

Check out the signup form of Qlik Q below:

Sign Up Form

What are the best landing page optimization practices to increase conversion rate?

According to research by WordStream, conversion rates can range from 3% to 11.45%, depending upon your sector and landing page characteristics. A landing page optimization agency will use the following strategies to increase your conversion and sales in no time. 

Understand your target audience

The first step in your optimization strategy is to understand the needs of your target audience. Then, try to put yourself in their shoes before creating a message for them on your landing page. The best way to do so is through interviews and surveys. In order to increase your conversion rate, you must offer them a customer experience that makes them feel inspired and appreciated. 

See how Elegant themes make use of the word empower in their headline to excite their potential customers.

Wordpress Themes

Create a simple and easy landing page

According to KlientBoost’s report, incorporating more than one offer on your landing page can decrease the conversion rate by 266%. In addition, unnecessary visual clutters and offers can complicate things for your visitors. It will prevent them from making a final decision. The best method to increase your user experience is by keeping things short and simple.

The best example is Dropbox, whose landing page contains five major elements: a clear and strong call-to-action button. 

Landing Page Optimizing

Keep contrasting colors

Using contrasting colors produces an exciting and simplified experience for your visitors on your website. Instead, create a well-balanced combination of cold and warm colors. Let’s look at Campaign Monitor as an example. It has a great color palette. With the grey footer and badges, the blue backdrop looks sophisticated, while the green hue of the call-to-action button makes it stand out.

Optimize Landing Page

Include your contact information

You may encourage your visitors to take action in your favor by including your contact information on your landing page, such as your phone number and email address. Some businesses provide links to their contact and assistance centers on their websites. Customers can use that link to fix problems and get answers to their questions.

For example, check out below the landing page of Shopify and see how their help center link works. 

Optimize Landing Page

Match your ad’s message with the landing page

Mismatched messages can cause an increase in bounce rate on your landing pages. The message of your ad must be consistent with the message of your landing page. Consider the following:

  • Your ad and landing page must both utilize the same language.
  • The images from your display advertising must reappear on your landing page.
  • Your landing page must reflect the same products and services as your ad.
  • Your ad’s headline needs to correspond with your landing page’s headline.

Your landing pages might fail if you fail to do so. If the messaging on your ad and landing page differs, your potential consumers may feel deceived and leave your website right away.

Landing Page Optimization For Ads

Make use of A/B testing

A/B testing is one of the most important landing page optimization services. According to one study, A/B testing generates 40% more leads for B2B companies and 25% more leads for eCommerce sites. A/B tests are an effective way to create a well-established website with accurate data. You can increase your conversion rate by applying tactics that will work for your business. 

For example, Grene, a Portland-based eCommerce firm, revamped its small cart utilizing A/B testing and saw an overall improvement in conversion rate from 1.83 per cent to 1.96 percent.

A/B Testing

What are some important landing page metrics to increase your conversion?

For an accurate optimization of your landing page, you must have a proper understanding of the below metrics in order to increase your conversion and sales. 

Bounce rate

Bounce rate is the percentage of visitors who leave your website soon after visiting your landing page. There can be plenty of reasons for your website’s increased bounce rate that, are as follows:

  • When your copy isn’t compelling enough to capture the attention of your target audience.
  • The graphic depiction of your page isn’t very pleasant.
  • When the offer on your brand’s ad doesn’t match the offer on your landing page.

When the bounce rate exceeds 70%, it is considered unsatisfactory. As a result, ensure your website’s bounce rate is lower than this figure.

Page visits

Page visits are the total number of individuals who visit your website for a given amount of time. More page visits demonstrate a higher probability of conversions. Optimize your social media platform, content strategy, paid strategy etc., to increase your page visits. 

Traffic sources

When you are clear about which traffic sources bring high-quality visitors to your website page helps you increase your marketing efforts for maximum conversions. 

Some of the most common traffic sources you need to keep track of are:

  • Direct: Customers who land on your website directly by typing your URL in the search result.
  • Referral:  Customers who visit your website by clicking a link on someone else’s website.
  • Social media: Customers who visit your website by clicking on your social media post or profile. 
  • Organic: Customers who visit your website by entering a query on search results. 

Submission rate

The percentage of the customers who got converted into your lead by submitting your website’s signup form. A better-optimized website will see a significant increase in its submission rate. A/B testing is a great idea to check any leakages on your website to optimize it accordingly.  


How to optimize a landing page for SEO?

You can increase your website’s organic traffic by optimizing your landing page for SEO in the following ways:

Thorough keyword research

You need to optimize your website using targeted keywords relevant to your business. Please select a list of keywords and put them into search engines like Google to check its similarity with your landing page. You can make use of keyword research tools like Wordtarcker, GoogleAdwords etc. 

Create an indulging title tag

Build a creative title tag using the right keyword to become the favorite person of search engine bots. Your title tag needs to have a maximum of 65-70 characters. 

Optimize your META descriptions appropriately

A well-written META description has a better chance of increasing your appearance before potential clients. Try to keep it simple and don’t exceed 160 characters. Include the main keyword in your text to rank on SERPs. A call to action will be an effective way to tempt your visitors to check your landing page. 

Write effective content

Try to focus on copywriting that is engaging and compelling enough to pique the interest of your target audience. Make sure to include keywords to rank on search results. 

All in All,

Various methods like A/B testing and heatmaps can help you optimize our landing page most effectively. You can track various metrics like bounce rate, visitor page, traffic sources, etc., to calculate the leakages in your landing page to incorporate features that increase conversion. A simple and easy to navigate landing page is the key to better results. 

Local SEO Agency: A Complete Guide for Beginners

Local SEO Agency: A Complete Guide for Beginners

46% of the searches on Google are solely for the local market. Most SEO agencies are primarily concerned with exposing your brand to a worldwide audience. However, many local businesses want to increase their awareness at the local level. Local motels, hair salons, restaurants, museums, legal companies, grocery stores, mechanics, and other businesses.

Let’s have a look at an example. Assume someone from Germany relocates to Australia for work reasons and wishes to have his car repaired there. “Best mechanic in Munich” will be the first thing they look for on Google. This type of search is aimed at a local audience. As a result, a fantastic repair business will appear on the first page of Google, indicating that the website is well-suited to local SEO.

Why Does Your Organization Need Local SEO?

Before expanding to overseas markets, every scaling business focuses on its local consumer base. The following points will explain to you why your organization needs local SEO:

Outrank Your Competitors

Numerous local businesses are investing in local SEO to attract potential clients. But, even if your company provides the most incredible and unique services, you will fall behind if not investing in local SEO. So, if you want to outrank your customers, you’ll require local SEO.

Divert New Customers Towards Your Business

Local SEO will not only attract local customers to your business, but it will also attract all of the new visitors who are new to the area and will use your services after seeing it rank on Google. Local SEO allows you to stand out from the crowd.

More People Are Coming Forward to Support Local Businesses

People nowadays are more interested in the success of local businesses than in the success of multinational organizations. They want to put their money where it will have the most impact. Your website will receive a lot of traffic thanks to local SEO, and you’ll see how many local people want to use your services.

Most of The Local Mobile Searches Result in Sales

61% of the mobile searches look for the local market to purchase. The instant plans of people are usually made with the help of mobile phones. Their mobile searches will immediately bring results from the local geography, and hence your business will attain more customers.

What Are The Things You Must Investigate Before Hiring a Local SEO Agency?

Your website needs to be optimized as per your local market to stand out among all the local competitors. So make sure to check the following details before hiring a local SEO agency:

Get a Clear Picture of Their Research Process

The research is the most crucial component of any SEO service to generate maximum traffic to your website. Thorough keywords research is required as part of a local SEO plan to identify the keywords that will drive the most organic traffic to your website. Learn about their content strategy and the tools they use to conduct in-depth keyword research. Examine whether they adapt their techniques to Google’s algorithms, such as combat farming.

Check Whether They Can Back Their Results

Successful search engine optimization necessitates a sophisticated approach, proven knowledge, and, above all, great patience. As a result, if someone claims to be the finest local SEO agency in their area, they must be able to back up their claim. Request that they demonstrate their case studies and past job results. 35% of small businesses worked with around 2 SEO agencies last year, according to SEO educator Backlinko. That is why it is highly recommended to cross-check every detail that the local SEO agency provides your organization.

Ask Them Their Methods to Perform Local SEO

Methods like link building are essential in every kind of SEO, but it has a greater significance in local SEO. in local SEO, link building is done through the local target market. This method is done through guest blogs, resources, and engaging content. Unfortunately, 65% of marketers believe link building is the hardest part of SEO. It is a pretty complex process, and you need to acquire the help of an expert local SEO agency for it. Nevertheless, link building helps your brand a lot to attain local visibility.

What Are Their Methods to Check the Success of The Clients?

Ensure the agency you want to work with uses the right key performance indicators (KPI) to measure your client’s success. The major factors must include the following:

  • Sessions: With this, you can track unique users who interact with your website.
  • Bounce rate: is the number of individuals who leave your page after viewing.
  • Page views: These metrics calculate how many times a person visits your page.
  • Average session duration: the average time a user spends on your website.
  • Impressions: number of times an ad comes on a web page.

Please Have a Look at Their References and Reviews

Clients hired about 28% of the SEO companies through references only. It is one of the most effective ways to prove that their methods work for their clients. Ask them the following questions:

  • Do they fulfill their promises and meet the target they have met?
  • Do they offer proper information to their clients about future strategies and success?
  • What is their level of integration with the company’s team?

Require Total Transparency

Before investing in the local SEO agency, you must acquire all their information. Examine their previous records and invoices; if they conceal all of this information, they are most certainly lying to you about multiple things. So please exercise caution. Make certain they provide you with complete transparency regarding all of their actions in developing your local SEO plan.

Final Words

Before becoming global, a scaling business must first outperform its local competitors. It’s not simply a means to attract local clients’ attention; it’s also a way to attract newcomers looking for relevant services. A mobile-friendly website can greatly improve your ability to engage with your local audience. There are a few things to keep in mind while choosing a local SEO agency for your local business. Is their research process using local lingos to rank at the top of search results? Before making a decision, look over their KPIs and request complete transparency.

It’s time for you to hire the best local SEO agency in your town and enjoy the unstoppable traffic towards your website!

Contact us

Dispensary SEO Guide – How to Rank Your Website Above Your Competitors

Dispensary SEO Guide – How to Rank Your Website Above Your Competitors

Wondering how to start with Dispensary SEO? Below is our tested rank-boosting SEO for Dispensary plan that got our clients pleasing results.

Dispensary SEO

The online sales of hemp CBD products have been dominating offline sales from day one. On average, Google reports around 7.4 million searches for these products each month. If you are in this industry, your business can substantially benefit from this immense fan following of the magical herb.

However, given the rising count of CBD sellers, your brand must stand out from the crowd to earn the said advantage. That is where an effective Dispensary SEO strategy helps. It ranks your website on those of millions of CBD searches above your competition.

What does that mean for your business?
More organic traffic – more potential leads – more sales.

To start, let’s dive into what Dispensary SEO is and why it is important.

What is Dispensary SEO?

Dispensary SEO is not a new jargon term of the digital world. It is simply the process of optimizing your dispensary website with every possible effort to make it appear higher on SERPs (Search Engine Result Pages). This can be for any search engine – Google, Yahoo, or Bing. There are a variety of tasks that come under Dispensary SEO which you will find below in this blog with complete explanations.

Why SEO For CBD Dispensary?

With restrictions on PPC advertising in the CBD niche, SEO becomes the main marketing channel for Cannabis Dispensary websites. Moreover, people trust and use search engines to solve their problems. And most Hemp CBD products solve some sort of problem – anxiety, depression, pain, skincare, bad sleep, Inflammation, etc.

So, a good Marijuana Dispensary SEO plan compels search engines to suggest your products to people looking for solutions to such problems. Thus, it becomes easier for potential customers to find your website and you get a high-rise in your organic traffic.

According to Search Engine Land, 53% of all internet traffic is organic. For retail & eCommerce, it is 41%, which still beats out traffic from social media, paid media, and other channels. So, with a productive Dispensary SEO strategy, you generate more visitors and revenue.

Benefits of SEO For Marijuana Dispensary

Increase Your Sales
SEO is the best way to build your brand over the long term. By bringing organic traffic to your site, you will increase sales and grow your business.

Reliable And Productive
SEO is the most reliable marketing method in terms of ROI in CBD Dispensary marketing. If done well, it allows you to create a source of long-term sales.

Outrank Your Competitors
With SEO, you can get ahead of your competition by developing your brand and appearing on the top of search engines.

Dispensary SEO Strategy – Blueprint of Our Action Plan

CBD or Marijuana Dispensary SEO plan involves working and improving a list of factors. We will discuss each of them one by one.

Local SEO

Local SEO for Cannabis Dispensary revolves around a local SEO campaign to attract people of your chosen geographical location. The goal is to make your website easily discoverable online in your locality. So, next time when someone searches for CBD oil in “your city name”, your website will appear on top. The key elements of local SEO are:

A Location Page: It represents your location to search engines and visitors. Plus, it makes people feel a connection with your brand as they are most likely to purchase things from a store in their own town and city.

Example: Check out this location page.

Dispensary SEO Strategy for local seo

Google My Business Listing (GMB): Your potential customers are most likely to search “dispensary or edibles near me” to find a local dispensary.

How can you make your website show up on such searches?

Answer – by listing your business on Google My Business listing. It is the most crucial step of your local SEO for Dispensary plan. Your GMB profile serves as a quick getaway to your website for your customers.

Some pro tips on using GMB:

  • Have a robust description of your products, services, and working hours.
  • Ensure that there is the correct name, address, and phone number on the profile.
  • Make regular updates (product photos, reviews, holidays updates, etc) to the listing.

Local Map Pack: Local map pack displays the top three closest local businesses for a local search query on Google. Dispensaries with an optimized GMB profile with reviews and frequent updates are offered priority to appear in the map pack. It can offer massive lead generation for your dispensary.

Implement Structured Data: It is a piece of code that you can add in your website to make it more search engine friendly. This code offers more information about your business to the search engines. It can drastically raise your search engine rankings.

National SEO

Whereas the local SEO focuses on customers near you, National SEO focuses on promoting your brand as an expert at the national level. It mainly relies on content strategy. You need to make your website a hub of relevant CBD information with your content.

Blog articles like Guides to CBD basics, how-to guides, product usage information are the best type of content to start with. You can also go for videos and podcasts. Videos are a great way to create a social connection with your audience.

Some sites, like WordPress, even give you the option of turning your blog posts directly into podcast episodes. A survey shows that 76% of UK podcast listeners make CBD purchases just by listening to podcasts.

On-Site SEO For Dispensary Websites

Onsite SEO for CBD dispensaries majorly involves these things:

Website Content Audit/strategies

In SEO, quality content is the heroic king. It can make people learn whatever they want in seconds. It attracts people like a magnet. You need to take advantage of this.

Think – what your target audience can be looking for?

Usually, they’re searching for information about a subject or the answer to a query. To answer their questions, perform comprehensive research, and understand your customer segment persona. Then strategize your content for them.

Remember that your content should always focus on what the reader wants to know, for example:

  • Information about CBD products
  • The benefits of CBD
  • Information on the different ways to take CBD
  • Where they can buy the best CBD products

While you can’t make medical claims about CBD, you can provide customers with in-depth ideas on how to integrate your products into their daily lives and routines, as well as give them realistic expectations about it. Above all, how your CBD products can solve their problems.

Post regularly (once or twice a week) to boost your online presence and build long-term readership. On top of that, update your old posts with the most recent findings and data, so new readers always find the most relevant information on your page.

Keywords Selection

Before writing the content, do your keyword research. Tools like Google Analytics and Ahrefs can help you determine which topics are worth discussing in your content. They help you to learn about:

What search queries is your audience looking for?
What do Search Engine Results Pages (SERPs) look for to rank a webpage for your chosen keywords?

All you have to do is think about how you can replicate that content in your own style. Focus on a few high-volume keywords relevant to your products and make sure your articles, social media, and blog posts use them.

This will tell Google that your website is a content center for these phrases, where people can find a lot of useful information about these keywords.

Page Experience ( Core Web Vitals )

Among its long list of criteria, Google’s algorithm gives more importance to the user experience of your site. The search engine now considers core web vitals a must-to-have component for ranking a website. So, Audit your website for Google’s core web vitals – page load (LCP), interaction (FID), and stability (CLS). Your dispensary website should have high Core Web Vitals scores.

For this, you need to work on:

  • Optimize your heavy images
  • Navigation speed
  • Loading speed
  • Preloading important resources
  • Minimize long tasks
  • Reserve spaces for uploading images
  • Make your website mobile-friendly

Here’s our complete guide on it – How To Optimize Google Core Web Vitals

Voice Search Optimization

By 2023, 70% of internet searches will be voice searches. So, it is imperative to perform voice search optimization on your Dispensary website. To do this, align your content with

  • Local search queries
  • Long-Tail keywords
  • Conversational tone
  • Covering ‘What, ‘Who,’ ‘ ‘Where’ And ‘How’
  • Simple keywords
  • Easy to understand terms
  • Follow EAT and YMYL Updates

Other on-site Dispensary SEO parameters include optimizing Title tags, Header tags, Image alt/title tags, URLs, 301 Redirects. You can read about them in our technical SEO guide.

Off-Site SEO For Dispensary

Offsite SEO parameters include getting high-quality backlinks and good reviews on your business listings. So let’s see how you can do it.

Backlinks (Quality, Not Quantity)

The links pointing to your site improve Google’s trust in your website and the search engine positions your dispensary better in its search results.

  • But, Remember, you need quality, not quantity.
  • Only go for the links from high domain authority for your site.

Use guest posting networks of relevant websites to get organic links. Reach out to relevant sites, authors that can publish or write blogs about your brand. Create listings on relevant directories and business listings websites.

Getting Reviews

Good reviews establish a bond of trust between you and your audience. It influences them to visit your website and make the purchase. Start with Google reviews.

Google considers Google reviews as a ranking factor. As a result, they can improve your search rankings. So, ask your loyal and happy customers to give your products a rating on Google.

Moreover, if you have social media profiles of your brand, take reviews on these profiles as well. People feel more comfortable leaving reviews on social networks. Don’t forget to respond and engage with each review that you get.

Furthermore, there are many third-party product listing websites that rate products and services like Trustpilot. You can also include them in your list.

SEO Tools

A marketing strategy, to be successful and profitable, needs to be evaluated. Tools like SEMrush, Kissmetrics, and Google Analytics can help you examine Key Performance Indicators (KPIs) of your Dispensary SEO Strategy in real-time. You can monitor which content topics your readers enjoy the most and write more about them, which will generate more website clicks and eventually sales!

Pro Advice: Set some realistic goals for your Marijuana Dispensary SEO Campaign. They will allow you to compare your analytics in real-time. If something doesn’t work, modify your plan until it works, or abandon the idea.

FAQ About Cannabis Dispensary SEO

What is Marijuana Dispensary SEO?

Marijuana Dispensary SEO or Cannabis SEO is the process of optimizing a CBD brand, CBD dispensary website to make it Google and other search engines friendly. The goal is to make the website rank higher on search engines.

Can we pay Google to rank well in SEO?

No. You can pay for Google Ads ads that will show on engine results pages, but this has no direct connection to SEO.

Can your CBD website appear first on any SEO query?

Yes, but it takes time, a successful Dispensary SEO strategy, and the guidance of professionals with years of experience in SEO.

How long does it take to be visible in SEO?

It depends on many criteria, the competitive aspect of the chosen query, the age of the site, and the quality of content and backlinks. That said, for a good quality site, you can see positive results in a matter of weeks.

Can anyone guarantee Marijuana Dispensary SEO positioning?

No, it’s impossible. Algorithms change very often, sites are born and die every minute, and search results often move. And above all, we do not know the exact mode of operation of search engines.

How do I know if my dispensary site is well-indexed?

Type “site:” on Google, the pages that Google returns are indexed. Also, in the Coverage part of Search Console, you will know the volume of indexed pages.

Note that it is very useful to compare this figure with the actual volume of pages on your site. In the event of a large differential between the two indicators, it may be essential to audit.

How much time per week should I spend on SEO?

There is no optimal time period. You can spend your entire week there. What matters is to work on the parameters that are useful for you and your business.

How to effectively use my dispensary blog?

The blog is useful if you have a lot of information to communicate about your brand.
You can publish content on your topic of expertise and display your products and services.
It serves as a commercial medium since you display your products/services.

What is Search Console?

The Search Console is a tool developed by Google for site owners to monitor, analyze and understand Google’s way of analyzing the content of the pages. The tool gives us lots of very interesting information:

  • The loading time
  • The number of 404 errors.
  • The volume of pages crawled per day.
  • A sample of the queries on which your site is positioned.
  • Mobile efficiency errors.

In short, it is a powerful monitoring tool that is free and very easy to install.

What is the difference between crawling, indexing, and positioning?

At first, the engines will read the source code of your pages, going from page to page each time they find a link. This is crawling.

Depending on the relevance of the content, its uniqueness, the page will be indexed (not all crawled pages are indexed).

If a said page is indexed, depending on its relevance to a query, the engines will position this page on their results lists on a given query.

Should I index all the pages of my site?

Not all the pages of your site are necessary to index. The objective is to focus search engines on crawling and indexing only useful pages, i.e., pages with a traffic and business objective. For example, products pages, service pages, blogs, and home pages. Conversely, do not index pages without a traffic or conversion objective.

Want to know if your Dispensary SEO strategy is good?

Get Free Site Audit & Consultation

Google Core Web Vitals – How To Optimize Them As Per New Algorithm

You might have already heard the news about the latest Google algorithm update – the Google Core Web Vitals. Currently, only about 22% of websites have passed Core Web Vitals score – Largest Contentful Paint (CLS), First Input Delay (FID), and Cumulative Layout Shift (CLS) score.

Google is planning to eliminate websites with low Core Web Vitals scores from its SERPs (Search engine result pages). So, if you own a website, it is imperative to optimize it according to this update. In today’s article, you will discover why and how to improve the core web vitals of your website.

Without waiting anymore, let’s jump straight to the main content:

What are Google Core Web Vitals?

Core Web Vitals

Web Vitals are three indicators with which Google wants to classify the browsing experience of its user when accessing a website. The three factors – page load (LCP), interaction (FID), and stability (CLS) – will help Google better position your content in its search results.


LCP is the first core web vital. It stands for “Largest Contentful Paint”. In simple words, LCP is used to measure the loading speed of content. The “L” in the LCP is also referred to as “loading.” But LCP is not about the loading of the whole content. It’s about the main piece of content that first appears on the visitor’s screen – how much time it takes to load per second.

For your knowledge, the average loading speed of every page as per Google’s standards is around 2.5 seconds.


FID stands for “First Input Delay” and is also referred to as “interactivity.” Once a web page is loaded, visitors see different links, keys, and buttons to navigate the website.

FID measures the interactions speed of the visitors – how fast they are interacting with your webpage. The interactions include – clicking on the keys, links, menu buttons,r entering data into fields like a login or signup page.

In case these buttons are not well interacting, after being clicked, it can cause some serious problems to your website’s performance.

“According to Google, the standard FID score should be a minimum 100MS. This number is a delay time when interacting or clicking on the website’s navigation buttons.”


The last but not the least core web vital is CLS. CLS stands for “Cumulative Layout Shift.” After the loading and interaction part, it’s also crucial to maintain the stability of elements in your website. The other term for it is – “visual stability of a website”. One can also refer to it as the stability of a website as it loads.

Suppose the elements in your web page keep on moving or shifting their places as the page loads. This will result in high CLS and hence an awful user experience. You should focus on keeping the elements stable while the loading of a webpage gets completed.

Obviously, you don’t want the visitors to accidentally click on tab A when they want to click on tab B. That would be frustrating and will give the visitors a big reason to leave your website.

You should also keep in mind the mobile users. Your website might be functioning great on desktop, but when visitors open it on their mobile devices, it might cause some issues. To check if your website has a low or high CLS, Google has set some guidelines.

“A good CLS should be at least 0.1, and if it’s more than that, you need to work on your website and make it low.


Tips To Improve Your Core Web Vitals And Page Experience

If you want to be in the top positions of Google, you should start following these tips to improve your Core Web Vitals:

1 Use The Tools Recommended By Google

Google offers many tools to improve your website. These tools help measure and fix any problems with the users’ page experience. The recommendation from the search engine is first to do a general audit of your entire site. So you can see what to improve. You have many options to do it.

You can start with the Core Web Vitals report from Search Console. It will give you a broad look at how your site is performing and detect any problems. You can complement the use of Search Console with “Page Speed ​​Insights” and “Lighthouse“. They are two Google tools that have been around for a long time.

The best part is – they have adapted to these new metrics and help you optimize your website. They tell you the problems your website contains and how to fix them. The Chrome DevTools panel is available with a click in the Chrome browser, also offers great help.

2 Optimize Your Images

Optimizing images is one of the first things you should do to improve your site’s load times. A very large image on the home page or landing page can slow down the entire load and be the last element to load, the LCP. Therefore, you must optimize them so that your website loads quickly and gives a good experience to users.

One of our tips to improve your Core Web Vitals, specifically the LCP, is to make sure the image is of the size you need and compressed. Several tools can help you with this. Squoosh app is one of them. It is from Google and very easy to use.

You are probably using the more traditional image formats like .jpg and .png. But we recommend that you try a newer one, WebP, which can still offer great image quality.

Google recommends it because they give the option of compression without the loss of quality. The search engine says it allows you to create smaller and better images, making the website load faster. This format was created by Google, but it also looks good in Safari and Microsoft Edge.

Another way to improve your website images is through the CMS. It will only load the images that appear on the screen and leave the rest of the load for when users interact with the screen. Which tells the browser to load the images only when they are needed.

Another way to improve your website’s loading times is by using a CDN, especially for images. According to key stats, using a content delivery network has a beneficial impact on overall Core Web Vitals scores.

3. Preload Important Resources

By doing this, you can speed up visual load times. One of the main indicators for a user that a page is loading is what they see without scroll (above-the-fold).

This is where the Core Web Vitals LCP measures how fast the main elements load. To find out what these elements are, analyze the page with Chrome DevTolls, and you will see a waterfall graph in the Performance tab.

Also, with this, you can see how fast the LCP elements load. You have to select screenshots and start profiling the page when it loads. Once your profile is complete, you will see a screenshot of the page and its loading.

It will allow you to visualize how fast are the different elements of the page load. To help speed up loading times for items on the fold, consider using rel = “preload” to tell the browser to take those resources as a priority.

4 Minimize Long Tasks

The second of the main web metrics is the FID or latency of the first interaction. This refers to the time it takes for a website to allow interaction. A delay in this can cause problems.

For example, if the person has to click a button to add a product to the cart and does not see the answer immediately, they will click it again. As there was a late response, two products were added in the end. When this happens, users get frustrated. But it can be solved by reducing wait times between human interaction and browser response.

Long Task is JavaScript code that blocks the main thread for extended periods, which causes user interaction to “freeze”. That is, while the page loads, Long Task slows down the main thread and makes the page not responsible for user action, even if it looks ready.

For example, clicks or screen touches sometimes don’t work because event listeners or click handlers are not attached yet.

You can also see this in Chrome DevTolls, in the Performance tab. It marks the Long Task with a red triangle. If you click on this and go to the Bottom-Up tab, it shows you different activities that occur in the task, such as compiling and script analysis.

Solving this involves several things, depending on what activities contribute to these blocks. But a common solution is to break up the code and serve scripts into smaller chunks.

You have to look at third-party scripts, their Long Tasks can delay primary content from becoming interactive. It divides the operation into small parts of less than 50 milliseconds. And run these parts to the right time and place where they should appear.

5. Reserve Spaces for Uploading Images

By this, we mean optimization to improve the CLS metric. It measures the number of visual elements on the page that move while loading. You have to improve this to give a good user experience.

The problem in this sense is usually that the person clicks on a link, but at that moment, the page moves and ends up clicking in a different area. Which brings visitors to something that they didn’t want to see. You can also see this in Chrome DevTolls in the Performance tab.

By optimizing for accumulated layout changes, you don’t necessarily speed up the page, but you make it feel faster. And that offers a good experience. The CLS happens for dimensionless images in the CSS. Also, for ads or dimensionless embeddings, content is dynamically injected into mobiles.

Not having the dimensions, these tend to jump a bit during the loading process, which makes the page appear as if it is unstable. You can improve this by adding the width and length to the images in the CSS. Thus the browser reserves the spaces for the images that will appear a little later than the text.

6 Make Sure Your Page Is Mobile Friendly

For some years now, mobile traffic has exceeded that of computers, which makes it very important that all websites are optimized for these devices. It is not just that it loads well, but that the arrangement of the elements and the usability offers a good experience.

You will be able to review the user experience on mobile in the Mobile Usability report in Google Search Console and the Google Mobile Optimization Test.

What Are The Existing User Experience Cues?

Core Web Vitals add to existing metrics to measure user experience. These are:

Mobile-Friendly: This metric considers how easy it is to use a website on smartphones and tabs. The readability of the content is taken into account. Also, it accounts – if the links, buttons, and other elements are easy to click and accessible.

Safe Browsing: Analyze if the website is safe in general. That is, if you do not have malware, hacked content, or do phishing.

Use of HTTPs: This has been known to be a ranking factor for some time. Because it allows you to make sure that the web connection is secure.

Non-Intrusive Interstitials: See that important content on a page is unobstructed or difficult to see while browsing.

For your website to be ready for this change in Google’s algorithm, you must follow these tips to improve your main web metrics.

Wrapping Up!

Google algorithm changes very often time-to-time. Although these changes are inevitable, they create great new opportunities for improvement. For example, by keeping up with the new core web vitals – LCP, CLS, and FID – you can improve your website performance and SERP rankings.

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