Digital Marketing Case Study | Couture Candy - WebSpero Solutions
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High Traffic and Revenue for a Leading Fashion Brand.

Brand: Couture Candy

Couture Candy is a prominent fashion destination for fashion-savvy and value-conscious consumers. For 14 years, customers have been delighted by the high-end designer wear apparel & accessories available at competitive prices.

Challenges

Couture Candy came to WebSpero seeking solutions for scaling their sales and traffic:

  • They needed help increasing website traffic
  • They wanted to increase their ROI
  • They were bleeding money

Approach

Our approach to solving these challenges was to bifurcate our efforts within CRO and SEO simultaneously. The website audit revealed we could have a big impact on conversions by plugging certain leaks and optimizing the low-hanging fruits within CRO and SEO. Here is how we did it:

  • Optimized Couture Candy’s website to be responsive to drive in more sales.
  • Introduced store credits to increase customer engagement and re-visits on the store.
  • Made structural changes to the website following Google’s quality checks which resulted in better crawling.
  • Deleted all low-performing pages, further optimizing performance.
  • Identified high-performing pages and optimized them for better indexing.
  • Transitioned to Shopify without losing out on traffic.
  • Generated buzz around the brand by reaching out to influential bloggers and fashion review portals for high-quality backlinks.
  • Made each category and product page more intuitive to the customer, which helped reduce cart abandonment by 20%.

Results

300% increase in organic traffic

We successfully increased the traffic of Couture Candy by 300% and increased their ROI by 601%. Here are a few more successful stats:

  • Traffic in April 2020: 51,093
  • Traffic in April 2021: 176,010

This shows a 244.49% increase in traffic, resulting in a 389.49% increase in revenue.

Significant improvement in organic search share

In addition, we improved their keyword ranking in the following way:

  • Keywords in 2019: 34,537
  • Keywords in 2020: 46,793

That’s a growth of 12,256 keywords in just one year.

Increase in top 3 SERP rankings

  • Top 3 keywords in 2019: 2,724
  • Top 3 keywords in 2020: 3,170

That’s a growth of 428 keywords in the top 3 positions on SERP.

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