Here’s why you shouldn’t ignore app marketing
According to stats, the global mobile app market is expected to grow at a compound annual growth rate of 13.4% and reach USD 565.40 billion by 2030. With over 3.55 million apps available in the Google Play Store and 1.6 million apps in the Apple App Store, getting your target audience to know about your app in the crowded market is difficult. So, you must seek ways to stand out from the crowd and ensure maximum app discovery. Here is where an app marketing agency comes into play. WebSpero Solutions is a leading app marketing agency with experts having 10+years of experience handling app marketing projects. Whether you need app marketing for apps built on Android, iPhone, iPad, Apple watch or mobile game marketing, contact us. We specialize at creating an app marketing strategy that includes a launch and growth plan to boost your app rankings, increase your downloads, and ensure sustainable, powerful growth. Here is how WebSpero Solutions can help your business grow:
Improves User Retention Rate (URR)
Irrespective of the problem your app solves, you will always want your users to retain and use your app. However, the average URR for app users is 35%. So, what should you do to retain your users for the long term? At WebSpero Solutions, we help maintain your brand’s reputation by uploading the reviews of your loyal users. We also regularly post valuable content on various websites to boost your user retention rate (CRR). We also optimize the app store to improve ranking and boost traffic. We also use the power of push notifications to ensure your users frequently open your app.
Diminish Customer Churn Rate (CCR)
Customer churn rate – the rate at which customers stop using or uninstall your app over a time period – is the biggest challenge that any app owner deals with. No matter how great your strategy to improve lead generation is, there is no use if you can’t retain that customer. At WebSpero Solutions, we offer app marketing services to various industries, including retail, health, real estate, transportation, and many more. Our app marketing experts focus on building trust by creating attention-grabbing content that is relevant to your customers’ needs. This will eventually lower your customer churn rate and help you reach your business goals.
Reduce User Acquisition Costs
Lowering user acquisition costs for app owners can be challenging as it requires continuous tracking, analyzing, modifications and testing. WebSpero Solutions helps you keep an eye on your app marketing strategies and their results so that you reach your business goals. Depending on the results, we will make some changes in the app marketing strategy, helping you generate a large number of leads at a much lower cost and improving app conversion rates. We use multiple marketing channels to promote your app and a personalized data-driven approach to reduce customer acquisition costs.
Get More App Users
While you may be good at creating outstanding applications, it is of no use if you can’t get them in front of the right audience. At WebSpero Solutions, we ensure your app is well-designed and optimized as per the latest marketing trends so that your app gets more traffic, leading to more customer engagement and subscriptions. We believe you can’t rely on a single method to reach your target audience. So, we ensure you don’t leave any loop where you can lose your customers. We also promote your app on various social media platforms and use paid advertising tactics to enhance your app users.
Get More Monthly Recurring Revenue (MRR)
The app market is predicted to grow at a compound annual rate of 32.9% and is expected to reach over $46.98 billion by 2023. While MRR is the lifeblood of any app business, keeping up and improving your MRR is one of the major challenges app owners face. Since people nowadays have endless numbers of app options to choose from, staying at the top of the app store can help you improve your MRR. At WebSpero Solutions, we have a team of app marketers who will create an app store optimization (ASO) strategy that focuses on user acquisition, activation, retention, referral and revenues. We ensure your customers know about your app and invest in your business, helping you improve your MRR.
Take A Look At The Results Of Our Performance Driven Campaigns
increase in the conversions within a year
increase in conversion value in a year
increase in the ROAS in a year
Tiny Hearts Education, Australia
increase in the purchases in the last month
increase in the purchase value in a month
increase in the ROAS in a month
Advanced App Marketing Services
WebSpero Solutions has been providing app marketing services to businesses of all sizes for over a decade. Whether you need app store optimization (ASO), mobile ad campaign management, or pre-launch app promotion, we have got you covered. We will create a customized app marketing campaign as per your target audience, competitors, and marketing trends. Here is how we can help you reach your business goals:
Market Research & Pre-Launch App Promotion
Is there a high demand for your app? On which OS you should build your app? How are other similar mobile apps better than your app? How can you make your app stand out from the crowd? Knowing answers to such questions can help you save a lot of time, effort and resources. That is why we, at WebSpero Solutions, conduct market research to help app manufacturers to know the latest market trends. We collect the most appropriate data that can give you insights about the app and help you make an informed decision. We also create a hype among your audience by promoting your app before its launch.
Application Store Optimization (ASO)
While there are several app stores in the market, Google Play Store and Apple App Store are the biggest app stores, with a combined total of over 5.6 million apps available. With this huge competition, developing a successful app is not sufficient. Your app must rank high in your app store searches. At WebSpero Solutions, we offer app store optimization services to rank your app high in search results. Our app store optimization experts will use a customized strategy to optimize your app and ensure you reach your target audience.
Google loves unique, error-free, and creative content. Moreover, a piece of content about your app can be the first impression for your potential users. So, your content must be informative and high-quality. Not only the quality content can help improve your app ranking but also give your customers a reason to invest in your business. WebSpero Solutions has a team of experienced content writers who deeply understand the ins and outs of app content marketing. We know how to write content that can provide insight and information about your product and make your visitors invest in your business. We also believe that guest posting or blog posting is not sufficient to stay ahead in this competitive market. So, we also focus on your app content and ensure it is SEO optimized, helping your app rank higher in search results.
PPC & Social Media Advertising
Did you know that paid ads can generate an average of 200% ROI? Like websites, PPC works for apps as well and can help you improve your ROI. WebSpero Solutions is a dedicated application marketing agency that helps app owners to accomplish their business goals through PPC and social media advertising. Our team of app marketers will optimize your app’s user acquisition campaign (CPI/CPC) on all global advertising networks to help you reach your goals and lower your Cost Per Install (CPI). We help app owners attract more customers, drive more downloads and generate high-profit margins.
Take A Look At What Our Clients Are Talking About Us
Still In Doubt? Here are a few
FAQs for you!
What is app Marketing?
The term “app marketing” is used to describe the various marketing activities and strategies used to promote and acquire leads for an app. Since apps are web-based products, they often require a different marketing approach than physical products.
This includes creating and managing marketing campaigns, developing and managing and linking the app to a website or landing page, creating and managing content, working with partners to promote and sell your app, and email marketing.
What is an app marketing strategy?
One of the challenges of app marketing is that potential users may not be aware of the fact that your app even exists. However, an app marketing strategy focuses on generating awareness of your app and building interest in it. Once potential users are aware of your app and are interested in learning more, you can then focus on converting them into subscribers.When creating an app marketing strategy, you must take into account the fact that potential users will usually be looking for a solution to a problem they have rather than specifically seeking out your app. This means that your marketing efforts should focus on educating potential customers about the benefits of your app and how it can address their pain-point.
You can collaborate with WebSpero Solutions anytime you want to create a result-driven app marketing strategy. We have the right resources to help you get more subscribers.
How do you market an app?
Before you start marketing your app, it is vital to understand your target audience and their needs. Figure out what your audience is looking for and how pain points your app can address.After this, you need to start creating engaging content that can convince your audience to invest in your app.
Once you are done creating your content, it is time to check whether your app is optimized as per the latest ASO guidelines or not. If not, you need to pay attention to a range of factors that help improve your app ranking and reach your marketing goals.
Now run a PPC campaign and promote your content on various social media platforms to attract users and improve your number of subscribers.
If you don’t know how app marketing can help you grow your business, get in touch with WebSpero Solutions. We will be happy to assist you and answer your queries. We can help you create an effective app marketing strategy that helps drive traffic and boost sales.
How to find the best app marketing agency?
When looking for an app marketing agency, it is vital to consider your business goals and budget. Some marketing agencies specialize in app marketing; others offer their marketing services to a range of industries. That is why it is vital to consider the following factors when evaluating your app marketing agency:
- What kind of services does your marketing agency offer?
- How much experience does the agency have in app marketing?
- Does the agency you are choosing have enough understanding of your app?
- What strategy will your marketing agency follow to boost subscribers?
- Can they provide you with some references from previous clients?