CORE FACTORS TO KEEP IN MIND FOR LOCAL SEO
Local search engine optimization is more competitive now as more and more businesses realize that they can grow online only when they effectively target their local audiences. The spot you see underneath the map on the search engine result page is a prime spot for local businesses. Earlier Google used to display seven listings there, but now the number is reduced to three. This is the reason why local search engine factors are also changed. We have the required understanding of local SEO ranking factors and Google’s local SEO guidelines to create a strategy that gets your local business to that prime spot.
Name, Address, Phone (NAP), Citation
The first major local SEO ranking factor is the quality and quantity of citations and consistent NAP across these citations. Name, address, and phone number are critical details search engines show for local searches. Three out of six fundamental ranking factors are related to quality, quantity, and consistency of citations and accurate NAP data online. Your local SEO ranking depends on whether Google can find your business information on the web or not. Google also checks that name, address, and phone number on other websites are consistent and match the name, address, and phone number mentioned on your website.
Getting positive local business reviews has a great influence on your local search engine rankings. Your website can get more traffic and conversion boost with Google My Business reviews. Local business reviews are just like referrals from a good friend. 84% of users trust online reviews. This is the reason why it is also an important local search engine ranking factor.
A business serious about its conversions must try to earn 4-star and 5-star Google my business reviews. This makes a big difference. Low ratings and poor reviews have a negative impact on your local SEO rankings. Generating positive local reviews on Google is very challenging but doable with quality products and services and some simple strategies. If your business is creating positive local reviews consistently, you can see consistent improvements in your local rankings, conversions, and sales. For this, you need to deliver an excellent customer experience.
Verify With Google My Business
Verifying with Google My Business is a crucial local search engine ranking factor. Google My Business is essential to correctly show up your business information on Google when a customer searches a query related to your product, services, or business. We work on this local ranking factor by claiming your Google My Business listing, properly setting up the profile, and ensuring that the information is correct.
You cannot expect the desired results without verifying with Google My Business. This is important to maximize the visibility and performance of your business listing. If your potential customers cannot find you, they find your competitors. With Google My Business verification, Google makes sure that the business address you have provided really exists. Google business verification also helps the search engine in weeding out the false listings misdirecting users.
If not verified, you cannot access analytical information/ page insights or business reviews. Google My Business verification can be completed in less than a week. Once you use the verification code sent by Google, your business officially goes live.
Schema markup is used to create and support a common group of tags that the search engine uses to understand and display data. This markup helps local brick and mortar stores in increasing local SEO rankings and appearance in carousels, answer boxes, and other rich snippets. Any business can use schema markup to gain traction and competitive advantage in the search engine result pages.
Google has special guidelines on schema structured data. Google always makes sure that spammy schema markup is not displayed on search engine result pages. We also make sure that your schema structured data reflect what the page is about. We follow Google’s structured data guidelines and also ensure that the markup is aligned with the user intent. This is the most powerful form of local optimization, but it is least utilized. However, when used according to Google’s guidelines, local business schema markup can boost your local SEO rankings.
Localized Landing Pages
If you target your customers in multiple locations, you must use localized landing pages to get maximum exposure. Having dedicated landing pages for each store offers benefits including:
- Localized landing pages help in increasing local SEO ranking. Linking them with Google My Business gives a further boost.
- These landing pages also help in promoting unique content for different locations.
- Localized landing pages with appointment scheduling, contact request form, a call to action button, quote requests, and other features can initiate conversations and boost lead generation.
- A localized landing page also improves the customer experience.
Our SEO team conducts local keyword research to optimize your localized landing pages according to the behavior and needs of your audience. We use keywords to optimize image alt text and titles, clean URLs, standardize your name, address, and phone number, and content. Our SEO professionals optimize each localized landing page for mobile.
A team of dedicated specialists makes us a proud website design and development company. Our experienced, skilled website designers always think outside the box to design distinctive solutions to help your business stand out in the crowd of websites online.
We are the best web development company that believes in working in collaboration with you. No one understands your business better than you, so we encourage your involvement in the web designing and development process to offer tailored services to meet your needs.
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WHY IS WEBSPERO THE BEST FOR YOUR LOCAL BUSINESS?
We are a local SEO company that has utilized local SEO to its fullest potential for its own growth and its clients’ growth. We are a blend of young talent and experienced professionals that identifies and removes roadblocks to your online success and create a roadmap that will make you the fastest growing online local business. This also prepares you for becoming a key player in a bigger market. Our local SEO agency does not only increase local traffic and rankings but also establish you as an authority in your field with quality content. Our SEO services are also about making you a local brand.
We use premier tools to collect and analyze local data to target your local audience. Our team also monitors the online performance of your competitors. The result is a winning local SEO strategy that keeps you strides ahead in the competition. We create a flexible strategy so that your local business does not get derailed when Google implements some new updates in its ranking algorithms.
Our local SEO company is known for doing SMART (Specific, Measurable, Attainable, Realistic, Timely) SEO
An investment in local SEO bears no fruit when the goals are vague and subjective. We start with your specific goals in mind so that everyone in our team knows what your success looks like.
Installing analytics is not enough. When we have specific goals, we measure our progress to illustrate improvements in SEO metrics.
Local SEO does not help when goals are unattainable. We keep SEO feasibility, situation, and resources in mind while setting SMART goals.
We get a solid understanding of the keywords and the market you want to target. We determine what can be done and what are the resources required to get it done.
As compared to PPC, local SEO takes more time to deliver visibility and traffic. We know that time is important. Setting achievable and realistic goals allows us to make real promises and get the job done on time. Our affordable local SEO services help you become a big local player without breaking the bank.
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