WHY SEO IS IMPORTANT FOR YOUR ECOMMERCE BUSINESS
The best SEO strategy for ecommerce websites improves Ecommerce SEO to attract new customers and expand market reach. Both are necessary to boost your ecommerce sales.
ATTRACT NEW CUSTOMERS THROUGH ECOMMERCE SEO
According to studies, the organic search traffic brings the highest conversion rate. To increase organic search traffic, you have to improve ecommerce SEO. This is the best way to attract customers. A result-oriented SEO strategy for ecommerce websites includes the best ideas to attract new customers. This includes technical fixes in the ecommerce website and content creation to promote the business on the web.
IMPROVE WEBSITE NAVIGATION
Improving ecommerce website navigation is important as it enhances the usability of the website. The search engine crawler can easily crawl pages on the website and customers can easily navigate to find the product/service they are looking for.
IMPROVE CATEGORY PAGES
Optimizing category pages is as important as optimizing product pages. Ecommerce SEO experts work on category pages as well to attract new customers who use generic phrases to search for a product. In fact, category pages ranking well provides more options to a potential customer. The website user can compare multiple products of the same category. This multiplies the chances of a sale.
IMPROVE INTERNAL LINKING
The ecommerce SEO agency internally links category, product, offers and other pages. Improving Internal linking is a great SEO opportunity. This makes it easy to crawl and index website pages. The potential customer can also navigate to explore different categories and products.
HANDLING OUTDATED PAGES
Taking down old promotion and out-of-stock pages can reduce visibility on the web. Instead of removing these pages, an ecommerce SEO agency uses redirects to take potential customers to other pages.
IMPROVE SPEED OF YOUR ECOMMERCE WEBSITE
Website speed really matters for the search engine and your potential customers. Your ecommerce SEO company can identify technical issues causing low speed and provide suggestions to increase speed.
BRANDING THROUGH ECOMMERCE SEO
A carefully implemented SEO campaign can help boost brand awareness. Most ecommerce SEO companies plan SEO and company branding strategies separately. This disconnects branding and SEO. Here at Webspero, we can integrate SEO for ecommerce and company branding to expand your business. We increase your organic traffic and at the same time promote your brand image. Our ecommerce SEO experts use link building to build strong links, spread words about your brand using optimized content, reach a very specific audience using long-tail keywords, target niche audiences and promote brand image.
You can easily scale up your ecommerce business with the right ecommerce SEO strategy. An ecommerce SEO company can help your business grow in two ways:
- Company Branding
- Expanding market reach
SEO for ecommerce is the most promising and least expensive way to expand your business. Even small and medium-sized businesses can easily afford professional ecommerce SEO services.
EXPANDING MARKET REACH
Another way to expand your business is expanding your market reach. You can identify unmet needs and underserved audience segments in the same market. Entering new markets is also a way to expand market reach. Our SEO analysts conduct thorough research to identify and target unmet needs and underserved customers in the market. It is very easy for an ecommerce business to enter a new market. You may not even need to open new remote branches to expand your business. It requires some changes in the website structure, content and SEO strategies.
FACTORS TO FOCUS ON ECOMMERCE SEO
Our in-house SEO experts perform advanced keyword research using sophisticated tools like Moz, Keyword planner, SEMrush, etc., to find you the best SEO keywords that ensure your store consistently ranks on the first page of search engines.
Through competitor keyword research, we find you the keywords that help your competitors rank higher on SERPs. This way, we ensure you outrank your competition by including high-performing competitor keywords.
Your keyword research strategy includes long-tail keywords that help our expert content writers craft the perfect SEO-friendly copy for each of your web pages. This way, your site comes up as search results for your customer’s queries.
Our eCommerce SEO experts ensure your website has relevant and high-value keywords, so it ranks higher on search results organically. We ensure the following pages perform at their best, consistently:
Through our eCommerce SEO strategy, we use relevant short-tail and long-tail keywords within your homepage content in a way that both people and search bots can easily understand. This way, your users have a great experience on your site as it continues to rank higher on SERPs.
- Category pages
Our eCommerce SEO entails thorough research for finding the best keywords for your business. We avoid keyword spamming and use your keywords in a natural way to the eyes of the reader.
- Heading tags
Most people often forget to add keywords in their heading tags, which is one reason for a low click-through rate. As your trusted eCommerce SEO consultant, rest assured that your heading tags bring up your web pages as responses to your customer’s queries.
- Page titles
Our adept team of eCommerce content writers is an expert in using long-tail keywords in your page titles. This way, your content shows up on search queries.
- Meta descriptions
WebSpero’s SEO copywriting services ensure your meta descriptions are the exact answer to your customer’s queries. We are experts at writing descriptions in a way bots and customers understand and enjoy.
- Product descriptions
No matter your inventory size, our in-house content writers are experts at SEO copywriting. We understand what your customers want to know about your product, and we know how to present that information right.
- Image alt-texts
As part of your SEO plan, we ensure all your images have alt-texts so that everything you want to be crawled by search bots is always accessible to them.
Product page optimization
Product page optimization is an important part of your eCommerce SEO strategy because these have the highest chance of ranking for long-tail searches by customers.
At WebSpero, our SEO experts ensure each part of your product page is optimized so you can enjoy higher conversion rates on your site.
- Product markup
Your product page SEO ensures the product schemas are optimized. This means that the search bots can offer more information about your product, so your customers confidently visit your site.
- Page titles
Not optimizing page titles is a key reason many brands miss out on ranking higher. Optimizing product pages means that your page titles directly address the query of your customer.
Using the keywords in strategic places, including long-tail keywords within the title, Optimizing H1, H2 tags, etc., allows you to have higher click-through rates.
- Meta descriptions
Web page optimization would be incomplete without optimizing the meta descriptions for your products. Our expert content writers ensure the right information and the right keywords for your product are present within the meta description character limit so your customers can click through to your site with full confidence.
- Product image optimization
Your customers feel confident buying from you when you have proper images of your products. This brings many SEO challenges.
That’s where our eCommerce SEO experts save the day using the right image alt tags, so search bots understand your images just as well as your customers. Images for SEO contain proper codes that can help search bots serve you better.
At WebSpero, we believe that web page optimization can’t begin without thorough market research first. Each business has specific clients their brands speak to. We facilitate the same by first understanding what your consumers expect of you. By optimizing your site’s functionality and aesthetics according to your customers’ expectations, they love engaging with your site. We focus our navigation optimization efforts on improving your conversion rates.
- URL optimization
Your web pages need to communicate the contents within them to your readers and search bots. This helps improve your rankings and enables your URLs to serve as their own anchor texts. We ensure your URLs are definitive, concise, humanly readable, and semantically accurate through our eCommerce SEO techniques.
- Website Design
As part of your eCommerce conversion optimization strategies, our experts use sophisticated tools to ensure your site is responsive, is fast-loading, has the relevant backlinks, and is optimized for conversions. No matter your inventory size, we ensure your website is beloved by your customers. This way, we reduce bounce rates, and our intuitive designs help increase your conversions.
Breadcrumb navigation allows your users to navigate through your site easily and confidently. As part of your eCommerce SEO strategy, we ensure you have lowered bounce rates, improved user experience, and that your breadcrumb trail shows up in Google search snippets.
- Canonical Tags
We add the canonical tags to your web pages to improve SEO for your eCommerce store. This way, your site is never penalized for duplicacy issues that may arise. You continue ranking higher, and we continue surpassing your targets.
- Website Speed
- New Page Creation
Suppose you are starting fresh, or adding new inventory, or even updating your inventory. In that case, our eCommerce SEO experts gladly help create new categories/ sub-categories pages so your customers can find exactly what they’re looking for with ease.
Content Creation & Optimization
With all the competition in the eCommerce sector, it can get challenging to stand out, especially if you sell the same products your competitors are.
That is why our ninja content writers create original, SEO-optimized content in the form of blogs, articles, press releases, and even e-books, so you have the WebSpero edge differentiating you from your competition.
As part of your content marketing plan, our teams work synchronously with each other, so we create your content keeping all your SEO needs in mind.
- Category pages content
We build your content marketing strategy in a way that creates the best experience for your customer. Each of your product category pages will have all the relevant keywords your customers are actively seeking. The content within your product category page addresses all the points your customer needs to make their purchase.
- Product page content
Product pages need to contain relevant keywords and all the information we can possibly provide to your users. We understand your users want reviews, detailed descriptions, high-quality images, offers, and other details that help your user feel confident to purchase your product. Our SEO-optimized content ensures your product pages rank high on search engines.
- Blog Content
Blogs are a prominent modality our clients choose while deciding on their content marketing strategy. Our expert content writers create a content strategy, so your blog post not only hooks your readers but reels in new ones to a new journey. We make your blog the go-to blog for all your target audience’s concerns.
- Internal Linking
As part of content optimization, your blog posts have strategic links to other posts/ pages within your website. This allows your customers to navigate through your website confidently and intuitively.
Our SEO experts ensure internal linking happens most naturally, so your customers are on the precise journey our content writers intended them to be on while creating your content.
Annoyed with 404 errors and other redirects? Our SEO experts are adept at ensuring your customers don’t face the same annoyance. We efficiently redirect all 404 errors to your homepage and change all your 302 redirects to 301 redirects. This way, we navigate your customers to the right page. Duplicate content is a thing of the past as we optimize your website. Here’s all that we do.
- 404 errors
We use advanced tools to find 404 errors within your website. Then we fix this issue by redirecting your customer to the most relevant categories. We also restore accidentally deleted web pages. And we take care of bulk redirections using sophisticated tools and apps.
- Duplicate content
Our eCommerce experts find all duplicate content/ pages during your website’s SEO audit and provide you with a strategy for optimizing your website. Post-approval, we ensure your site is optimized and running at its best performance throughout. We ensure Google never penalizes your website for duplicacy.
- Missing title & descriptions
Missing titles and descriptions are a major factor hampering your search rankings. By optimizing your content and adding the relevant codes, our eCommerce SEO experts ensure your site is always ready to be ranked on the,e 1 SERP.
- Duplicate title & descriptions
With large inventories, sometimes the problem of duplicate titles may arise, but that’s where we come in. Our team of eCommerce SEO specialists optimizes your website from start to finish, so you never have to worry about duplicacy issues.
- Missing alt Tags
You give us all the images you need, and we ensure to add the right codes and alt tags so search bots can easily crawl through your content. This way, each time your customers seek your product, it shows up in the search results.
- Compressing large Images
We understand the value of showing high-quality images and videos for your products. But this doesn’t have to take a toll on your website loading speed. Our SEO experts optimize all your images, so they load faster without compromising on quality.
Repeat Keyword Research
Keyword research is never a one-time fix-all solution. We understand to stay relevant in today’s changing times; we need to keep updating our list of keywords for your business. As you grow, so does your list of relevant keywords expand. We find new keyword opportunities, so your website stays relevant through the changing times.
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WHY WE ARE RIGHT FIT FOR YOU
We do SMART ecommerce SEO. Our team of ecommerce SEO experts in Los Angeles establishes and achieves specific, measurable, achievable, realistic, and timely goals. Webspero Solutions offers the best and affordable ecommerce SEO services. There are many ecommerce SEO services providers out there.
Here is what sets us apart from our competitors and makes us the right fit for ecommerce SEO marketing agency:
Our SEO for ecommerce is based on research and analysis. We research and analyze the right keywords to target the right audience. We keep an eye on the current and future market and monitor the ecommerce SEO strategies of your competitors as well.
Our data-driven approach makes us a result-oriented ecommerce SEO company. This allows us to create a calculated strategy that maximizes your reach in the market, improves conversion rate and earns more sales than your competitors. Our services are based on 0% guesswork and 100% data
TRACKING AND REPORTING
We monitor the execution of your ecommerce SEO strategy to see which SEO efforts are generating the best results. Keeping track allows us to make timely changes to achieve or maintain the highest ranks.
Google regularly updates its algorithms and SEO guidelines to ensure that the intent of the search engine user is served. These changes can change keyword rankings as well. We quickly respond to the latest Google updates to ensure your ranking is not affected.
We have been contributing to the success of satisfied clients for the last 8 years. Our SEO teams are led by professionals with decades of experience in this industry. Despite our experience, we constantly experiment and learn to enhance our SEO skills.
Increased website rankings and positive feedback by our clients reflect their satisfaction. SEO is a continuous process. When the desired results are not achieved, clients switch to some other ecommerce SEO company. Our clients stay with us to enjoy growth.
We offer a complete package for the growth of your ecommerce business. We have in-house teams for PPC, SEO, SMM and website developers. If required, our developers can make technical changes in the website to improve your ranking.
We are available for communication 24/7. Whether you want to share new requirements or an issue that needs to be addressed, we are available according to your schedule.