ECOMMERCE SEO SERVICES

Keyword Identification

Our in-house SEO experts perform advanced keyword research using sophisticated tools like Moz, Keyword planner, SEMrush, etc., to find you the best SEO keywords that ensure your store consistently ranks on the first page of search engines.

Through competitor keyword research, we find you the keywords that help your competitors rank higher on SERPs. This way, we ensure you outrank your competition by including high-performing competitor keywords.

Your keyword research strategy includes long-tail keywords that help our expert content writers craft the perfect SEO-friendly copy for each of your web pages. This way, your site comes up as search results for your customer’s queries.

Keyword Implementation

Our eCommerce SEO experts ensure your website has relevant and high-value keywords, so it ranks higher on search results organically. We ensure the following pages perform at their best, consistently:

• Homepage

Through our eCommerce SEO strategy, we use relevant short-tail and long-tail keywords within your homepage content in a way that both people and search bots can easily understand. This way, your users have a great experience on your site as it continues to rank higher on SERPs.

• Category pages

Our eCommerce SEO entails thorough research for finding the best keywords for your business. We avoid keyword spamming and use your keywords in a natural way to the eyes of the reader.

• Heading tags

Most people often forget to add keywords in their heading tags, which is one reason for a low click-through rate. As your trusted eCommerce SEO consultant, rest assured that your heading tags bring up your web pages as responses to your customer’s queries.

• Page titles

Our adept team of eCommerce content writers is an expert in using long-tail keywords in your page titles. This way, your content shows up on search queries.

• Meta descriptions

WebSpero’s SEO copywriting services ensure your meta descriptions are the exact answer to your customer’s queries. We are experts at writing descriptions in a way bots and customers understand and enjoy.

• Product descriptions

No matter your inventory size, our in-house content writers are experts at SEO copywriting. We understand what your customers want to know about your product, and we know how to present that information right.

• Image alt-texts

As part of your SEO plan, we ensure all your images have alt-texts so that everything you want to be crawled by search bots is always accessible to them.

Product page optimization

Product page optimization is an important part of your eCommerce SEO strategy because these have the highest chance of ranking for long-tail searches by customers.

At WebSpero, our SEO experts ensure each part of your product page is optimized so you can enjoy higher conversion rates on your site.

• Product markup

Your product page SEO ensures the product schemas are optimized. This means that the search bots can offer more information about your product, so your customers confidently visit your site.

• Page titles

Not optimizing page titles is a key reason many brands miss out on ranking higher. Optimizing product pages means that your page titles directly address the query of your customer.

Using the keywords in strategic places, including long-tail keywords within the title, Optimizing H1, H2 tags, etc., allows you to have higher click-through rates.

• Meta descriptions

Web page optimization would be incomplete without optimizing the meta descriptions for your products. Our expert content writers ensure the right information and the right keywords for your product are present within the meta description character limit so your customers can click through to your site with full confidence.

• Product image optimization

Your customers feel confident buying from you when you have proper images of your products. This brings many SEO challenges.

That’s where our eCommerce SEO experts save the day using the right image alt tags, so search bots understand your images just as well as your customers. Images for SEO contain proper codes that can help search bots serve you better.

Navigation Optimization

At WebSpero, we believe that web page optimization can’t begin without thorough market research first. Each business has specific clients their brands speak to. We facilitate the same by first understanding what your consumers expect of you. By optimizing your site’s functionality and aesthetics according to your customers’ expectations, they love engaging with your site. We focus our navigation optimization efforts on improving your conversion rates.

• URL optimization

Your web pages need to communicate the contents within them to your readers and search bots. This helps improve your rankings and enables your URLs to serve as their own anchor texts. We ensure your URLs are definitive, concise, humanly readable, and semantically accurate through our eCommerce SEO techniques.

• Website Design

As part of your eCommerce conversion optimization strategies, our experts use sophisticated tools to ensure your site is responsive, is fast-loading, has the relevant backlinks, and is optimized for conversions. No matter your inventory size, we ensure your website is beloved by your customers. This way, we reduce bounce rates, and our intuitive designs help increase your conversions.

• Breadcrumbs

Breadcrumb navigation allows your users to navigate through your site easily and confidently. As part of your eCommerce SEO strategy, we ensure you have lowered bounce rates, improved user experience, and that your breadcrumb trail shows up in Google search snippets.

• Canonical Tags

We add the canonical tags to your web pages to improve SEO for your eCommerce store. This way, your site is never penalized for duplicacy issues that may arise. You continue ranking higher, and we continue surpassing your targets.

• Website Speed

Using sophisticated tools, we optimize images/ videos on your page, minify javascript, remove all unnecessary apps and codes, and perform other technical fixes, so you get lowered bounce rates through faster load-time.

• New Page Creation

Suppose you are starting fresh, or adding new inventory, or even updating your inventory. In that case, our eCommerce SEO experts gladly help create new categories/ sub-categories pages so your customers can find exactly what they’re looking for with ease.

Content Creation & Optimization

With all the competition in the eCommerce sector, it can get challenging to stand out, especially if you sell the same products your competitors are.

That is why our ninja content writers create original, SEO-optimized content in the form of blogs, articles, press releases, and even e-books, so you have the WebSpero edge differentiating you from your competition.

As part of your content marketing plan, our teams work synchronously with each other, so we create your content keeping all your SEO needs in mind.

• Category pages content

We build your content marketing strategy in a way that creates the best experience for your customer. Each of your product category pages will have all the relevant keywords your customers are actively seeking. The content within your product category page addresses all the points your customer needs to make their purchase.

• Product page content

Product pages need to contain relevant keywords and all the information we can possibly provide to your users. We understand your users want reviews, detailed descriptions, high-quality images, offers, and other details that help your user feel confident to purchase your product. Our SEO-optimized content ensures your product pages rank high on search engines.

• Blog Content

Blogs are a prominent modality our clients choose while deciding on their content marketing strategy. Our expert content writers create a content strategy, so your blog post not only hooks your readers but reels in new ones to a new journey. We make your blog the go-to blog for all your target audience’s concerns.

• Internal Linking

As part of content optimization, your blog posts have strategic links to other posts/ pages within your website. This allows your customers to navigate through your website confidently and intuitively.

Our SEO experts ensure internal linking happens most naturally, so your customers are on the precise journey our content writers intended them to be on while creating your content.

Identifying Problems

Annoyed with 404 errors and other redirects? Our SEO experts are adept at ensuring your customers don’t face the same annoyance. We efficiently redirect all 404 errors to your homepage and change all your 302 redirects to 301 redirects. This way, we navigate your customers to the right page. Duplicate content is a thing of the past as we optimize your website. Here’s all that we do.

• 404 errors

We use advanced tools to find 404 errors within your website. Then we fix this issue by redirecting your customer to the most relevant categories. We also restore accidentally deleted web pages. And we take care of bulk redirections using sophisticated tools and apps.

• Duplicate content

Our eCommerce experts find all duplicate content/ pages during your website’s SEO audit and provide you with a strategy for optimizing your website. Post-approval, we ensure your site is optimized and running at its best performance throughout. We ensure Google never penalizes your website for duplicacy.

• Missing title & descriptions

Missing titles and descriptions are a major factor hampering your search rankings. By optimizing your content and adding the relevant codes, our eCommerce SEO experts ensure your site is always ready to be ranked on the,e 1 SERP.

• Duplicate title & descriptions

With large inventories, sometimes the problem of duplicate titles may arise, but that’s where we come in. Our team of eCommerce SEO specialists optimizes your website from start to finish, so you never have to worry about duplicacy issues.

• Missing alt Tags

You give us all the images you need, and we ensure to add the right codes and alt tags so search bots can easily crawl through your content. This way, each time your customers seek your product, it shows up in the search results.

• Compressing large Images

We understand the value of showing high-quality images and videos for your products. But this doesn’t have to take a toll on your website loading speed. Our SEO experts optimize all your images, so they load faster without compromising on quality.

Repeat Keyword Research

Keyword research is never a one-time fix-all solution. We understand to stay relevant in today’s changing times; we need to keep updating our list of keywords for your business. As you grow, so does your list of relevant keywords expand. We find new keyword opportunities, so your website stays relevant through the changing times.