SEO for Real Estate – Is it Worth Investing?
Do you know that 45% of brokers say that “keeping up with technology” is the biggest challenge for real estate agents?
Yes, it is true. Although they are familiar with using social media platforms, it’s the expert digital marketing strategies with which they face problems. We are talking about the tactics that guarantee results. Like, according to Hubspot, 64% of marketers actively invest in search engine optimization (SEO). There may be several reasons, but the biggest one is obvious, SEO can bring high traffic to your website that you can convert into clients. In other words, SEO can sell anything, including homes. So, definitely, it’s worth investing in SEO for real estate. But how does it work? Let’s dig deeper into real estate SEO to find the answer.
What is SEO for real estate & Why it’s important?
Real estate Search Engine Optimization (SEO) works on – how quickly and easily the potential clients can find your real estate website online. The more such traffic you have, the more are your sales figures. You can achieve this by adapting real estate SEO experts‘ strategies for using keywords that drive maximum organic traffic to your website.
Most property buyers rely on the internet to search for desired properties. These are not just words in the air. A survey by think with Google reveals that 51% of shoppers use Google to research a purchase they plan to make. Considering this, it is crucial that search engines like Google not only list your real estate website but rank it above your competitor’s. This is possible with the expert real estate SEO services.
However, in this ever-evolving world, things don’t remain constant for long. So is the case with ranking algorithms of search engines. The way they position results for particular searches is continuously changing or gets changed at least once in a quarter. Therefore, your website requires proper fostering and time to time maintenance as per the latest real estate SEO marketing trends and search engine guidelines. It can take time, but the end results will be worth your efforts.
Importance Of Real Estate SEO
The real estate sector is thriving worldwide, especially in the United States, Australia, and Canada. With it, the numbers of real estate agencies, agents, and brokers are also increasing by leaps and bounds. However, the process of real estate dealing is not the same as before. Here are some crucial stats of this sector from a joint study by Google and The National Association of Realtor:
- Online searches for properties have increased by 3X over the past few years.
- Only on Google, the real estate searches have increased by 20% every year after 2008.
- Today, according to ZMOT, 90% of homebuyers seek homes or properties online.
- Over 50% of people search for real estate online.
With these figures, it is clear that people now use the internet as a reliable source for buying and selling properties. Also, they use it as a platform for getting information about the different aspects of real estate. Therefore, if you are a real estate agency or agent, it is vital for you to establish an SEO-friendly website to compete in this field. But that’s just not all. Optimizing your website is a continuous process. Executing the latest SEO tactics is how you push your real estate website to the top and hold on to the position.
Moreover, SEO for Realtors has many pleasing benefits that support its importance:
- Unlike PPC, it’s a cost-effective marketing form.
- Attracts new customers and helps to win their trust.
- Best investment option for long-term real estate sales goals.
- Brings higher conversion rates and, thus, superior ROI.
- Offers exposure and control over various prospects.
How Does Seo For Realtors Work?
The real estate industry is dominated by big brands like Keller Williams Realty, Brookfield Asset Management Canada, and American Tower Corporation United States. Without a well-designed real estate SEO strategy, it is challenging for an agency to start competing with these big brands for local or national search traffic. So, it is an opportunity for people who want to position their website on top for the long term with sustained and consistent search traffic that bring conversions.
SEO services for real estate involve improvising various factors related to your website to improve its ranking for several search terms/queries/keywords on search engines. The position of your website for high-traffic keywords depends on several factors like:
- The number of quality backlinks your website has from high DA websites of the same niche.
- How, when, and where you have used the keywords in your website content.
- Time your website takes to open up on a PC or smartphone.
- Is your website optimized for use on mobile devices?
- How often do you update your blogs?
Like many, you may also have thought of real estate SEO services, just as adding some keywords to your website and getting a few links from other businesses. But things are not always as we see them. It’s just the tip of the iceberg, that too you do not see clearly. Like, to add keywords, first, you need to find the right keywords that only attract the clientele willing to pay.
For example, someone searching for “Apartment in Brooklyn” may not be in the final decision-making phase for the purchase. But someone who is searching for “Brooklyn Apartment rentals under 1000” is definitely looking forward to making the purchase. Ranking for such keywords obviously generates more conversions and high ROI. Similarly, optimizing your website with real estate local SEO keywords is also beneficial. When targeting local keywords like “Apartments in Park Avenue, NYC”, you will face less competition than the keyword “Apartment in New York.” See, how things that appear of no value to you can significantly impact your business. That’s why most realtors prefer SEO for real estate marketing.
Having said that, a realtor must also know – today, most websites apply SEO. Your competitors are also in the same league – aiming to outrank you from the competition. Your website may hold the first position for a month or weeks, then all of a sudden, your rival does something new like the implementation of featured snippets and takes your spot. A few days later, another real website outranks both of you – anything can be possible!
That’s why real estate SEO consultants describe SEO as an ongoing process. Plus, one should know that it’s not the websites but the users that are the backbone of this process. Everything revolves around them. How? Today, if people are searching for “luxury cottages” in the city, they might prefer “comfortable condos” near the countryside after a few years. As their demand changes, the process changes. In a nutshell, you not only have to stay ahead of the competition and focus on the preferences of your clientele – what they prefer and how they are finding it. A reliable Real estate SEO company takes care of all this for you.
We know what you are thinking now – SEO is more complicated than you expected. To make it easy for you, think of it this way – as a real estate agent or agency, you are well aware of the words to use when selling a property. The work of SEO is the same. If you choose the right SEO services for real estate, it is a boon for your business.
Why Choose Webspero?
When we talk about building a Real estate SEO strategy, things may seem simple when seen from afar. But this methodology assumes that you have the right skills and precise knowledge and tools. This is not advice: it is a necessity. This is like the same problem that you encounter daily with your prospects: an owner can try to sell his property without your help. But to make his project succeed, he entrusts this mission to you who has the experience, the know-how, and the right tools.
Real estate website SEO is the same thing. You can tamper with your website on your own, pick keywords from the left, right, write spoofs to publish on your blog. But you can not guarantee that it will bring traffic. Entrusting your SEO to a specialized agency gives you the certainty of a job well done and results that meet expectations. Yes really. But, why to choose Webspero for your real estate SEO?
Webspero is an award-winning SEO company that provides global, custom, and professional SEO services. We believe in transparency. That’s why we offer our customers complete visibility on the SEO campaigns. We help you improve your real estate’s online footprint and make your website more visible on Google search results. With Webspero, you will spend more time on closing deals and less on selling yourself to the customers.
However, with such high competition in the real estate industry, it’s hard for landlords to increase their real estate’s value. Our professional and expert SEO specialists will make your property rank on the top positions in the Google search results, which will automatically increase your property’s demand or visibility and hence its value.
Companies these days don’t have time to focus on single aspects of their business. Especially, real estate dealers want more ROI on their properties and spend less time working towards it. Hiring an experienced SEO company like Webspero will help you eliminate all such efforts. You don’t have to worry about any SEO thing like analyzing data, traffic patterns, or rankings. All the responsibility of your real estate’s ranking is on our shoulders.
You want results, and we want our customers to be happy. With webspero, you will experience an amazing SEO journey towards the growth of your real estate website and business. How much time will you take to generate results? – It’s one of the most asked questions. And every time, the answer remains the same. SEO is not magic. It is the process of using white hat SEO tactics to get search engines like Google and Yahoo rank it on the top of their searches. All these things require time and patience. Unlike other companies, Webspero takes only the time that is actually needed so that your patience results in something fruitful.
We respect our customer’s trust in our real estate SEO services. That’s why our focus is always on providing results on time. Before applying any of our SEO strategies, we first understand the demand and expectations of our clients. Through project analysis, our experts spend enough time knowing every detail of our customer’s objectives. It helps us understand our client’s requirements and what SEO techniques are perfect for them.
The real estate industry is changing continuously. We customize our SEO services accordingly so that it delivers desired results to our clients. Someone has correctly said that if you have 8 hours to cut a tree, you should spend 7 hours sharpening your axe. That’s what we keep in mind while working. We spend more time studying the real estate environment and business aims of our clients. After we are sure of our clients’ needs, we ask our SEO experts to create a tailored, flexible and data-driven real estate SEO strategy. That is the reason why Webspero is one of the leading SEO service providers in the market.
You cannot grow your real estate website if you don’t study the market well. But just like any other businessman, you don’t have enough time to do so. At Websparo, we take responsibility for that. With our expert and experienced SEO team, our priority is always to research the market first. Market analysis helps us to get an idea of what’s going on in the market. Like- is it buyer’s market or seller’s market, etc. After the research, we review all the information and then create SEO strategies accordingly. As the real estate market is continuously changing, we develop strategies that adapt to those changes. And hence make you remain on the top of Google search results
SEO alone cannot make your real estate website rank in the top searches of Google. There are companies that are ready to smash your brand down. But what if you don’t give them that chance? With Webspero, you don’t have to worry about your competitors anymore. We keep a 24/7 eye on your competitor companies and keep ourselves updated with their every move. If your competitors are growing, why can’t you? Competitor analysis is the key to increase your clientele. We study your competitor’s strategies to know how they are getting more traffic. After the research and study are done, we create plans according to the info we gather. Considering every aspect of your business, we compare various techniques and strategies. Then we choose the best and the perfect SEO strategies that show results quickly. Our methods are created, keeping in mind your competitors’ approach, which results in our SEO techniques to be more effective than your competitors. This helps us to place your real estate on a rank above your competitors.
How can people use or buy your real estate if it’s not located correctly on your website? Webspero is a renowned SEO consultant that provides on-page SEO solutions to optimize your real estate web pages. SEO optimized pages are more likely to get ranked on the search engine results pages (SERP) faster than unoptimized ones.
Our SEO experts use the latest strategies to optimize all your real estate property pages precisely to make them rank at the top of the SERP. We implement meta and image optimizations, internal linking structure, and other ON page tactics. This will help your website to get more traffic than it was getting before. Plus, you’ll be happy to know that Webspero also optimizes HTML source codes and website content. We perform an in-depth analysis before implementing any on-page optimization plan. This helps us to optimize your overall real estate website, leading to an increased engagement rate.
Content Analysis & Optimization
Webspero Solutions is a professional global SEO company that believes in providing quality SEO services to real estate companies. We have a team of experienced SEO experts that optimize your real estate pages to increase traffic. Content analysis is a major concern when working on web page optimization. Qualitative content analysis is necessary to understand the actual status of your website. This helps the SEO experts to improve those parts of the website that are lagging behind like un-updated blogs etc. Low SEO optimized content is one of the primary reasons why a website ranks lower on Google. With Websparo, you will get top-quality SEO services that help in the content optimization of your real estate websites. No one knows their real estate more than the owner itself. That’s why the first thing we do is collect all the relevant information that is needed in the SEO practices.
Just like on-page optimization, off-page optimization is also essential for the success of your real estate website. On-page and off-page SEO are both separate worlds. As the name suggests, on-page includes implementations of some practices on your website. On the other hand, off-page SEO evolves performing activities on other websites to raise your website’s reach. Websparo offers off-page services like keyword research, backlinks, off-page optimization campaigns, etc. With us, you can generate quality backlinks that will help your real estate website to increase its rank on Google. We perform a full website analysis to check the proper placement and use of keywords. If we find anything irrelevant, we simply replace it with the relevant ones.
You can win customers by showing them that their views matter a lot. At WebSpero, we use product reviews to improve or enhance the SEO of your real estate website. Many people read reviews about a real estate property and its landlord or broker before purchasing it. At Websparo, we highlight your website’s popular real estate properties so that it can catch the attention of a visitor easily. We offer affordable Search Engine Optimization services that help display your reviews, making them reach your potential customers. After reading those positive reviews, more people will reach out to you or your agency.
We not only apply the most advanced SEO for your real estate website. But also keep updating our SEO strategies to keep your real estate website stay on the top rank for a long time. At WebSpero, we think that there’s no harm in performing reassessments. Besides, it gives us a chance to apply those SEO plans that somehow are missed or are newly created. Reassessment is very useful in finding the right tactics to help your real estate reach more potential customers.
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