Here’s Why You Shouldn’t Ignore SEO For Medical Practices
Did you know that most of your patients stay away from ads? Also, if you’re not ranking on Google’s first page, you’re losing out on 95% of potential patients. On the other hand, your patients actively rely on the web to find your clinic and your expertise. Medical SEO services involve proven strategies to help you get more patients and increase your revenue. WebSpero, an award-winning healthcare SEO company supports your online growth in the following ways:
A Boost In Visibility
Google and other search engines have algorithms to return results that are the most relevant to users’ queries. For example, did you know 47% of your potential patients are actively searching for your services online? In addition, 28% of the clicks go to the top result of search results. At WebSpero, we have a deep understanding of how these algorithms work. Our team of Healthcare SEO experts works on all these factors so that algorithms find your website most relevant to the users’ query and intent.
A Growth In Rankings
Healthcare SEO involves techniques used to improve the search engine rankings of a hospital or a medical facility. Our SEO for the healthcare industry involves analyzing your website’s structure and content to ensure your website is rankable. After our content team analyzes the right keywords for your website, we recommend the needed changes in your website architecture. Furthermore, we begin working on on-page and off-page SEO to improve your search engine rankings. Additionally, we ensure highlight reviews from your happy customers to build your authority in your industry.
A Spike In Qualified Leads
Our healthcare SEO services help you outrank your competitors and attract more patients. We regularly publish high-quality content to promote your medical practice and educate patients looking for solutions to their healthcare problems. In addition, this content establishes you as the authority in your field, increasing trust in potential patients.
An Improvement In Revenue
As an expert healthcare SEO company, we base our marketing campaigns on data. We use premium tools for keyword research, checking the duplicity of content, and monitoring the success of campaigns. In addition, whenever search engines announce some algorithm changes, we use this data to alter your digital marketing strategy. This updation in strategy means you’re always relevant to the times and see significant growth in your revenue.
Take A Look At How We Improved The ROI Of Sankofa Health, Maryland
increase in new users in only two months
increase in sessions in two months
increase in page views in under two months
Advanced Healthcare SEO Services
As a credible healthcare provider, you need to let your community know of your services. At WebSpero, we help you dominate the local searches by creating and executing proven medical SEO strategies custom-made for your brand.
Google My Business And Local SEO
When your potential patient seeks your help, they head to Google and type “doctors near me” or “hospitals in (city).” Did you know visitors who find your services online have a 14.6% chance of becoming your patients instead of a 1.7% chance from advertising sources like print media? At WebSpero, our healthcare SEO experts help you optimize your website and GMB (Google My Business) profile. We set you up for success.
Boost Conversions With Competitive SEO Strategies
As a leading healthcare SEO agency, we ensure you never have to worry about your competitors again. We conduct a thorough market analysis using advanced research techniques and tools to ensure your website reflects the latest trends in the market. Moreover, our exhaustive and ongoing competitor analysis ensures you outrank your competition. We use state-of-the-art tools and strategies to consistently rank your site on the first page of search engines.
Content Analysis & Optimization
Qualitative content analysis allows our SEO specialists to improve the areas of your website that aren’t improving your conversions. We optimize your website content for Google by adding Focused, Primary, and Long-tail keywords tailored to your needs. This way, your content brings in more traffic that converts.
Powerful On-Page SEO Services
Our SEO experts use the latest strategies to optimize your website pages to rank them at the top of the search engine results pages (SERP) faster. At WebSpero, we ensure you have Google-approved URLs, image optimizations, internal linking structure, focus keywords, meta descriptions, alt tags, CTAs, HTML source codes, and H1 tags on your web page, so you get more sales. In addition, we tailor our On-Page SEO strategies to your business goals.
Off-Page SEO Services For Increased Traffic
Partner with companion websites that can boost your campaigns. You can gain more visitors to your website through niche-centric blogs and other medical tribunals, healthcare magazines, forums, and online communities. Generate high-quality backlinks that boost your search rankings with proven off-page SEO strategies.
Detailed Audits To Meet Your Goals Consistently
From detailed project analyses that help us understand your goals to consistent and comprehensive audits each month for linear growth, we’ve got you covered. Research and data analysis ensure we guarantee your growth. Get a detailed analysis of your website loading speed, mobile-friendliness factor, broken links, duplicate content, crawl errors, and much more so Google never penalizes you.
Competent & Consistent SEO Reports
Our comprehensive audits allow us to chart out long-term and short-term growth strategies for your practice. As a healthcare SEO marketing agency driven by growth, we know how important it is to consistently look at data and reflect it in your SEO strategies. As the expert medical SEO agency, we know the value of bi-weekly consultations that help you produce a reliable and cost-efficient flow of quality traffic to your website.
Dedicated SEO Consultant and Agency
An inclusive approach is what your medical practice needs to guarantee you get the most targeted traffic possible. At WebSpero, we pride ourselves on providing you with the personalized attention you deserve. No more unanswered calls, overshot deadlines, messages lost in translations, and all. With us, you get a dedicated team of SEO experts who ensure your website gets the personalized attention it deserves.
Why Choose WebSpero For Healthcare SEO Services?
At WebSpero, we believe in cutting away from the traditional agency work style where one analyst handles too many accounts. Instead, our focus is on optimizing the efficiency of our efforts. That's why we ground our core values on quality. We run on what the data says.
Free Website Audit
Why does your website not appear in top search results? Want to understand how to optimize your website? We offer a free website audit. In this audit, our healthcare SEO experts analyze your website to identify issues responsible for low rankings. For example, your website may be missing a sitemap or robot.txt file, or navigation is poorly structured, etc. Before we offer the solution, we make you aware of the problem.
We understand that you want to stay at the top of the game. Therefore, we analyze not only your website but also your competitors’ websites. Our team figures out the keywords they are targeting. After carefully analyzing their medical marketing SEO strategy, we create a strategy that makes you the biggest player in the targeted markets.
Attention to Details
Google has 200 Ranking Factors. It's important to address all the key ranking factors to improve rankings. We pay attention to all these factors so that your practice's website structure and content are according to Google's guidelines. While enhancing your search engine rankings, we also pay attention to schedule and budget.
A Plan for Success
As actions speak louder than words, we go beyond making promises. Our online healthcare marketing agency does upfront research after your free SEO website audit. Our medical marketing company has a roadmap that will lead to your success on the web. There is a plan in place that includes your requirements, customer journey maps, sales funnels, and so on.
We are a marketing company with a diverse background. We have teams of experts in research and strategic planning, website design and development, branding, and advertising. Each team uses the latest technologies to provide creative solutions. These solutions also allow us to stay on budget and schedule.
We have dedicated teams for medical SEO, pay-per-click, social media marketing, content marketing, and website design and development. Each team is a mix of young talent and highly experienced professionals. Led by expert leaders, our teams deliver excellence.
Awards And Recognition
Have More Questions? Here Are A Few Frequently Asked Questions
Why do doctors need medical SEO?
Wondering "What does SEO stand for in healthcare?" As a digital marketing agency specializing in healthcare SEO, we have helped many clients increase their customer base Y-o-Y. SEO for medical practices strategies involve all the ways to answer the questions asked by your patients efficiently so that your website ranks higher on search engines. We use SEO keywords for the healthcare industry to optimize your website. This way, when your potential patient searches for your services, Google brings your site up as a result to that query. Your medical SEO services should include various channels to bring customers to your website. By increasing the number of visitors to your website, you can increase consultation bookings and serve more patients. Wondering "What does SEO stand for in healthcare?" As a digital marketing agency specializing in healthcare SEO, we have helped many clients increase their customer base Y-o-Y. SEO for medical practices strategies involve all the ways to answer the questions asked by your patients efficiently so that your website ranks higher on search engines. We use SEO keywords for the healthcare industry to optimize your website. This way, when your potential patient searches for your services, Google brings your site up as a result to that query. Your medical SEO services should include various channels to bring customers to your website. By increasing the number of visitors to your website, you can increase consultation bookings and serve more patients.
How long does it take for medical SEO to work?
SEO is a process that requires you to be patient. Healthcare SEO depends on many factors like the volume of local competitors, whether or not they've invested in medical SEO services, local brand dominance, and brand authority, among others. On average, we've seen major results for our clients in as much as 4-6 months. That said, you'd be pleasantly surprised to see results sooner if your competitors aren't actively investing in healthcare SEO services. Few factors like high-quality keyword research, extraordinary content on site, strong link building, and technical components like site structure, etc., can affect the results for SEO for medical practices.
How do you build backlinks for medical practices?
Building backlinks are a great way to increase your offline patients that visit your clinic. As a medical SEO company specializing in local SEO for doctors, we generate a multi-pronged approach to secure high-authority backlinks custom to your site. For starters, we perform rewarding off-page SEO for doctors using proven strategies like guest posting, press releases, quote placements, and more. In addition, our network of high authority digital PR partners allows us to build your brand awareness using high-quality content, highlighting patient reviews, thought leadership pieces, and more.
How much does healthcare SEO marketing cost?
We built WebSpero with the sole vision of fulfilling people's digital dreams. True to this value, our pricing for SEO for medical practices is highly flexible. Your free website audit will give us insights on the strategies and the timeline for you to start seeing results. However, creating the best healthcare SEO strategies for your website requires us to tailor them to your needs such that it highlights your unique brand voice. Therefore, the cost of your plan is highly reliant on the SEO services your medical practice requires.
Need Help With SEO?
Wondering why you’re not showing up on the first page of search results? Curious about how you can reach out to more patients online? How about a free website SEO audit for your website? Take a look at what you can improve immediately to start ranking higher.