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Dispensary SEO Guide – How to Rank Your Website Above Your Competitors

Dispensary SEO Guide – How to Rank Your Website Above Your Competitors

Wondering how to start with Dispensary SEO? Below is our tested rank-boosting SEO for Dispensary plan that got our clients pleasing results.

Dispensary SEO

The online sales of hemp CBD products have been dominating offline sales from day one. On average, Google reports around 7.4 million searches for these products each month. If you are in this industry, your business can substantially benefit from this immense fan following of the magical herb.

However, given the rising count of CBD sellers, your brand must stand out from the crowd to earn the said advantage. That is where an effective Dispensary SEO strategy helps. It ranks your website on those of millions of CBD searches above your competition.

What does that mean for your business?
More organic traffic – more potential leads – more sales.

To start, let’s dive into what Dispensary SEO is and why it is important.

What is Dispensary SEO?

Dispensary SEO is not a new jargon term of the digital world. It is simply the process of optimizing your dispensary website with every possible effort to make it appear higher on SERPs (Search Engine Result Pages). This can be for any search engine – Google, Yahoo, or Bing. There are a variety of tasks that come under Dispensary SEO which you will find below in this blog with complete explanations.

Why SEO For CBD Dispensary?

With restrictions on PPC advertising in the CBD niche, SEO becomes the main marketing channel for Cannabis Dispensary websites. Moreover, people trust and use search engines to solve their problems. And most Hemp CBD products solve some sort of problem – anxiety, depression, pain, skincare, bad sleep, Inflammation, etc.

So, a good Marijuana Dispensary SEO plan compels search engines to suggest your products to people looking for solutions to such problems. Thus, it becomes easier for potential customers to find your website and you get a high-rise in your organic traffic.

According to Search Engine Land, 53% of all internet traffic is organic. For retail & eCommerce, it is 41%, which still beats out traffic from social media, paid media, and other channels. So, with a productive Dispensary SEO strategy, you generate more visitors and revenue.

Benefits of SEO For Marijuana Dispensary

Increase Your Sales
SEO is the best way to build your brand over the long term. By bringing organic traffic to your site, you will increase sales and grow your business.

Reliable And Productive
SEO is the most reliable marketing method in terms of ROI in CBD Dispensary marketing. If done well, it allows you to create a source of long-term sales.

Outrank Your Competitors
With SEO, you can get ahead of your competition by developing your brand and appearing on the top of search engines.

Dispensary SEO Strategy – Blueprint of Our Action Plan

CBD or Marijuana Dispensary SEO plan involves working and improving a list of factors. We will discuss each of them one by one.

Local SEO

Local SEO for Cannabis Dispensary revolves around a local SEO campaign to attract people of your chosen geographical location. The goal is to make your website easily discoverable online in your locality. So, next time when someone searches for CBD oil in “your city name”, your website will appear on top. The key elements of local SEO are:

A Location Page: It represents your location to search engines and visitors. Plus, it makes people feel a connection with your brand as they are most likely to purchase things from a store in their own town and city.

Example: Check out this location page.

Dispensary SEO Strategy for local seo

Google My Business Listing (GMB): Your potential customers are most likely to search “dispensary or edibles near me” to find a local dispensary.

How can you make your website show up on such searches?

Answer – by listing your business on Google My Business listing. It is the most crucial step of your local SEO for Dispensary plan. Your GMB profile serves as a quick getaway to your website for your customers.

Some pro tips on using GMB:

  • Have a robust description of your products, services, and working hours.
  • Ensure that there is the correct name, address, and phone number on the profile.
  • Make regular updates (product photos, reviews, holidays updates, etc) to the listing.

Local Map Pack: Local map pack displays the top three closest local businesses for a local search query on Google. Dispensaries with an optimized GMB profile with reviews and frequent updates are offered priority to appear in the map pack. It can offer massive lead generation for your dispensary.

Implement Structured Data: It is a piece of code that you can add in your website to make it more search engine friendly. This code offers more information about your business to the search engines. It can drastically raise your search engine rankings.

National SEO

Whereas the local SEO focuses on customers near you, National SEO focuses on promoting your brand as an expert at the national level. It mainly relies on content strategy. You need to make your website a hub of relevant CBD information with your content.

Blog articles like Guides to CBD basics, how-to guides, product usage information are the best type of content to start with. You can also go for videos and podcasts. Videos are a great way to create a social connection with your audience.

Some sites, like WordPress, even give you the option of turning your blog posts directly into podcast episodes. A survey shows that 76% of UK podcast listeners make CBD purchases just by listening to podcasts.

On-Site SEO For Dispensary Websites

Onsite SEO for CBD dispensaries majorly involves these things:

Website Content Audit/strategies

In SEO, quality content is the heroic king. It can make people learn whatever they want in seconds. It attracts people like a magnet. You need to take advantage of this.

Think – what your target audience can be looking for?

Usually, they’re searching for information about a subject or the answer to a query. To answer their questions, perform comprehensive research, and understand your customer segment persona. Then strategize your content for them.

Remember that your content should always focus on what the reader wants to know, for example:

  • Information about CBD products
  • The benefits of CBD
  • Information on the different ways to take CBD
  • Where they can buy the best CBD products

While you can’t make medical claims about CBD, you can provide customers with in-depth ideas on how to integrate your products into their daily lives and routines, as well as give them realistic expectations about it. Above all, how your CBD products can solve their problems.

Post regularly (once or twice a week) to boost your online presence and build long-term readership. On top of that, update your old posts with the most recent findings and data, so new readers always find the most relevant information on your page.

Keywords Selection

Before writing the content, do your keyword research. Tools like Google Analytics and Ahrefs can help you determine which topics are worth discussing in your content. They help you to learn about:

What search queries is your audience looking for?
What do Search Engine Results Pages (SERPs) look for to rank a webpage for your chosen keywords?

All you have to do is think about how you can replicate that content in your own style. Focus on a few high-volume keywords relevant to your products and make sure your articles, social media, and blog posts use them.

This will tell Google that your website is a content center for these phrases, where people can find a lot of useful information about these keywords.

Page Experience ( Core Web Vitals )

Among its long list of criteria, Google’s algorithm gives more importance to the user experience of your site. The search engine now considers core web vitals a must-to-have component for ranking a website. So, Audit your website for Google’s core web vitals – page load (LCP), interaction (FID), and stability (CLS). Your dispensary website should have high Core Web Vitals scores.

For this, you need to work on:

  • Optimize your heavy images
  • Navigation speed
  • Loading speed
  • Preloading important resources
  • Minimize long tasks
  • Reserve spaces for uploading images
  • Make your website mobile-friendly

Here’s our complete guide on it – How To Optimize Google Core Web Vitals

Voice Search Optimization

By 2023, 70% of internet searches will be voice searches. So, it is imperative to perform voice search optimization on your Dispensary website. To do this, align your content with

  • Local search queries
  • Long-Tail keywords
  • Conversational tone
  • Covering ‘What, ‘Who,’ ‘ ‘Where’ And ‘How’
  • Simple keywords
  • Easy to understand terms
  • Follow EAT and YMYL Updates

Other on-site Dispensary SEO parameters include optimizing Title tags, Header tags, Image alt/title tags, URLs, 301 Redirects. You can read about them in our technical SEO guide.

Off-Site SEO For Dispensary

Offsite SEO parameters include getting high-quality backlinks and good reviews on your business listings. So let’s see how you can do it.

Backlinks (Quality, Not Quantity)

The links pointing to your site improve Google’s trust in your website and the search engine positions your dispensary better in its search results.

  • But, Remember, you need quality, not quantity.
  • Only go for the links from high domain authority for your site.

Use guest posting networks of relevant websites to get organic links. Reach out to relevant sites, authors that can publish or write blogs about your brand. Create listings on relevant directories and business listings websites.

Getting Reviews

Good reviews establish a bond of trust between you and your audience. It influences them to visit your website and make the purchase. Start with Google reviews.

Google considers Google reviews as a ranking factor. As a result, they can improve your search rankings. So, ask your loyal and happy customers to give your products a rating on Google.

Moreover, if you have social media profiles of your brand, take reviews on these profiles as well. People feel more comfortable leaving reviews on social networks. Don’t forget to respond and engage with each review that you get.

Furthermore, there are many third-party product listing websites that rate products and services like Trustpilot. You can also include them in your list.

SEO Tools

A marketing strategy, to be successful and profitable, needs to be evaluated. Tools like SEMrush, Kissmetrics, and Google Analytics can help you examine Key Performance Indicators (KPIs) of your Dispensary SEO Strategy in real-time. You can monitor which content topics your readers enjoy the most and write more about them, which will generate more website clicks and eventually sales!

Pro Advice: Set some realistic goals for your Marijuana Dispensary SEO Campaign. They will allow you to compare your analytics in real-time. If something doesn’t work, modify your plan until it works, or abandon the idea.

FAQ About Cannabis Dispensary SEO

What is Marijuana Dispensary SEO?

Marijuana Dispensary SEO or Cannabis SEO is the process of optimizing a CBD brand, CBD dispensary website to make it Google and other search engines friendly. The goal is to make the website rank higher on search engines.

Can we pay Google to rank well in SEO?

No. You can pay for Google Ads ads that will show on engine results pages, but this has no direct connection to SEO.

Can your CBD website appear first on any SEO query?

Yes, but it takes time, a successful Dispensary SEO strategy, and the guidance of professionals with years of experience in SEO.

How long does it take to be visible in SEO?

It depends on many criteria, the competitive aspect of the chosen query, the age of the site, and the quality of content and backlinks. That said, for a good quality site, you can see positive results in a matter of weeks.

Can anyone guarantee Marijuana Dispensary SEO positioning?

No, it’s impossible. Algorithms change very often, sites are born and die every minute, and search results often move. And above all, we do not know the exact mode of operation of search engines.

How do I know if my dispensary site is well-indexed?

Type “site: www.yoursite.com” on Google, the pages that Google returns are indexed. Also, in the Coverage part of Search Console, you will know the volume of indexed pages.

Note that it is very useful to compare this figure with the actual volume of pages on your site. In the event of a large differential between the two indicators, it may be essential to audit.

How much time per week should I spend on SEO?

There is no optimal time period. You can spend your entire week there. What matters is to work on the parameters that are useful for you and your business.

How to effectively use my dispensary blog?

The blog is useful if you have a lot of information to communicate about your brand.
You can publish content on your topic of expertise and display your products and services.
It serves as a commercial medium since you display your products/services.

What is Search Console?

The Search Console is a tool developed by Google for site owners to monitor, analyze and understand Google’s way of analyzing the content of the pages. The tool gives us lots of very interesting information:

  • The loading time
  • The number of 404 errors.
  • The volume of pages crawled per day.
  • A sample of the queries on which your site is positioned.
  • Mobile efficiency errors.

In short, it is a powerful monitoring tool that is free and very easy to install.

What is the difference between crawling, indexing, and positioning?

At first, the engines will read the source code of your pages, going from page to page each time they find a link. This is crawling.

Depending on the relevance of the content, its uniqueness, the page will be indexed (not all crawled pages are indexed).

If a said page is indexed, depending on its relevance to a query, the engines will position this page on their results lists on a given query.

Should I index all the pages of my site?

Not all the pages of your site are necessary to index. The objective is to focus search engines on crawling and indexing only useful pages, i.e., pages with a traffic and business objective. For example, products pages, service pages, blogs, and home pages. Conversely, do not index pages without a traffic or conversion objective.

Want to know if your Dispensary SEO strategy is good?

Get Free Site Audit & Consultation

2022 Google Ads Trends That Could Change Digital Advertising

2022 Google Ads Trends That Could Change Digital Advertising

Do you know, in 2022, 80% of Internet traffic is expected from video content? If you don’t, you may miss the profit that video ads can bring to your business.

Whether well-established or start-ups, businesses should keep their focus on the latest Google ads trends (like the one above) to create a successful PPC campaign. Bingo! That’s exactly what this blog is about. This post will cover all the important Google Ads trends of 2022 including the effects of AI advancements and new privacy guidelines on digital advertising.

Let’s get to it.

Use of AI and Machine Learning

In 2022, the automation industry is expected to grow upto $ 238 million. As a result, the process automation market size will increase from 71.5% to 83.2%. Like with other processes, we will also see automation in digital advertising.

In the past few years, AI has evolved a lot and has become a major player for an effective PPC campaign. It is one of the top trends in pay-per-click advertising in 2022. From keyword optimization to advertising performance analysis – AI offers countless benefits to marketing.

This year, more and more marketers are favoring the use of (AI) and machine learning (ML) intelligence to automate most advertising tasks. It makes it easier to create relevant, well-optimized, and strong advertising campaigns.

What Can AI and ML Do For Marketers?

  • Guess the click-through rate for future ads.
  • Determine the conversion chances of a specific customer.
  • Calculate the impact of your ads on the Quality Score.
  • Analyze the offers that can generate the most traffic.
  • Calculate the best bid strategy for different purposes.
  • Identify performance issues on your account.
  • Set bids to get as many conversions as possible with your set target CPA.
  • Increase your ROI with each click by getting an auction for potentially converting ads.
  • Stop negative ads and prioritize the ads that produce the best results.

What to Focus on to Leverage These Benefits?

  • Responsive Search Ads
  • Ad Strength Indicator
  • Optimization Score Metric
  • Automatic Biddings and Campaigns

Leverage the Benefits of Video Marketing

If the content is king in the digital world, video is the king of mobile content. It will dominate the advertising market in 2022. Video advertising is low cost, suitable for commercial coverage, and offers good conversion rates.

Some Noteworthy Video Stats

  1. By 2022, 82% of Internet traffic will appear on the video content
  2. 90% of mobile users like to share videos.
  3. 95% of Internet users remember the messages of the video contents.
  4. More than 55% of users trust products with video descriptions.

Key Effects of Video Content on PPC in 2022

  • Use Google’s square and vertical video guidelines in your campaigns.
  • More and more marketers will start linking products in video ads.
  • Instagram news in video marketing will continue to dominate.
  • Marketers will begin to integrate virtual reality (VR) into their campaigns.
  • Google introduces Bumper video ads, which use machine learning to create 6-second bumper ads from long videos to show on YouTube.

Harness the Power of SEO and PPC

SEO and PPC both offer good results. But if you combine SEO and PPC efforts, you will get even better results. This trend will continue to be in 2022 and beyond. Some practical tips on this matter are:

  • Write ad copies for PPC campaigns using SEO guidelines.
  • Create high-value content like blog posts around the copy.
  • Use long-tail search terms in your content and target them in your PPC campaigns.
  • Find less competitive search terms from PPC reports and target them with SEO.

Make Use of Google Trends

If you are a marketer thinking about the right keywords to target for your Google Ads, Google Trends can help.

Google Trends is a trend research tool based on the Google search engine. It shows you how popular a term is, plus whether its trend is up or down. You will also be able to discover demographic insights and queries that relate to your products or services. The results are filtered by country or specific region, and you can therefore benefit from valuable information.

All in all, this online tool allows you to keep up with the latest popular topics and products, in general, or in your niche. You can even use it to monitor your competition.

You may use Google Trends to

  • Find popular niches and products
  • Identify seasonal trends
  • Refresh content
  • Create Content on Current Trends
  • Find Popular search queries/keywords

Effects of Data Privacy

Internet users are progressively aware of the importance of data privacy. So, in 2022, marketers need to find new ways of digital advertising respecting the data privacy of their target audience. Businesses may take advantage of their data but only with protecting privacy. In addition, they must agree to the data privacy policies of the region they are targeting.

Retargeting will Continue to Evolve

Retargeting is tracking and displaying ads to those users who left your website without performing the goal or action you set for them. You can personalize the retargeting ads according to the users. For example, offering discounts on products the user bought in the past. This helps in creating an effective strategy that leads to greater conversion rates.

Pro Tip: Retargeting is all about keeping your services or product on your audience’s minds. Know where your potential customer is in the purchasing decision cycle. After that, create personalized ads to convince them to convert.

Advertise on Social Sites

Around 60% of people visit social sites each day. With time, this number will only grow. So, if you are ignoring social media while creating your PPC campaign, it is a mistake.

Not all, but most people regularly visit Twitter, Instagram, Facebook, and Linkedin. This means you should focus on advertising on social media. Of course, Google is still the best platform for paid advertising, but you should increase your advertising horizons to social sites in 2022.

Optimize For Voice Search Queries

Smart AI assistants cum home speakers like Google Home, Siri, or Alexa are common in every house these days. By the end of 2023, 75% of searches are expected to be by voice. Right now, paid voice search advertising is not the norm, but it will emerge with time. So, it is wise to plan your preparation strategies.

Audience Segmentation And Targeting

Google Ads offers you the feature to target specific audiences. You can choose the segment of people to whom you want to show your ad. This feature can help you manage your advertising budget.

The audience segmentation and targeting allow you to specify audiences, for example, of the same age group or household income. Marketers can thus exclude audiences that they think may not be attractive to the advertisement.

For example, if you advertise jewelry, you can exclude people with a yearly income of less than $50,000, as this audience will not likely spend money on costly jewelry.

Go Beyond Facebook and Google

This does not mean that ads should be everywhere, but rather that you will need to understand better where consumers spend their time. So advertise where your customers are. Then, test different platforms and, from there, see if any of them can work for the brand or business.

A new ad format that eCommerce brands should try to stay ahead of is Instagram Checkout.
Other platforms to try are Walmart and Amazon because of their millions of monthly views and users’ searches within their sites.

PRO TIP: Product comparison pages where users leave reviews and comments can help advertisers get to know their consumers better and thus generate new opportunities.

Visual Search

Many internet users use technology to the maximum to find information on the internet, and this time they are doing it by searching a product with an image. This is called visual search. It gives you related results.

This technology is ideal for E-Commerce since when users upload an image of a certain product to search for options, your products could come out easier if you have a well-optimized Google ads campaign. So, we recommend that you start creating your strategy to take full advantage of this technology.

Optimizing CRO is a Must

Although advertisers should have embraced this trend for a long time, this year, we go from “should be” to doing. Many advertisers will continue to develop other sales channels. However, the rise in sales will come from implementing successful conversion rate optimization programs.

Check out our CRO guide.

CRO Book

Pro Tip: In 2022, advertisers will become more reliant on CRM data, along with their advertising efforts. They will follow the life cycle of potential customers. It will allow them to have the ability to best manage, optimize and analyze advertising campaigns at scale.

Key Takeaways

To sum up, for successful ads campaigns, businesses should use AI Responsive Search ads, Ad Strength Indicator, CRO, Video Ads, and Retargeting this year. All this, along with respecting the data privacy of their potential customers.

If you outsource your paid marketing campaigns, choose PPC marketers who focus on managing strategic elements such as audience, goals, and problem-solving through automation.

If you want to know more about any of these trends, write to us in the comments.

4 Reasons Why Dental Practices Should Invest in Digital Marketing

4 Reasons Why Dental Practices Should Invest in Digital Marketing

Over 86% of people find the location of a business using Google Maps, changing the way patients find dental services. As a result, SEO for dentists is increasingly becoming a prerequisite for dental practices to establish brand authority.

But for a dentist, it’s difficult to find a new patient online as the internet continues to grow and evolve. As it gets competitive to reach new patients without a strong online presence, you’re losing out on some patients. Are you confused about whether to hop on the online marketing bandwagon? Here’s a quick brief on why you should invest in dentists SEO marketing.

Brand Awareness

The purpose behind any marketing campaign-digital or otherwise- is to change brand awareness. Dental SEO tips can make or break your brand. Products with high brand awareness enjoy the “best effect” because they’re so good, it’s hard for any competition to breakthrough. Dental SEO services will help you improve your brand recognition, position your brand with consumers, and ultimately:

Brand Awareness

  • Get new patients to your dentist website.
  • Reinforce patient-dentist relationships with brand positioning and rewards.
  • Outrank competition with original patient experiences.

An expert dental SEO marketing agency will help you increase your brand authority and reach the target audience seamlessly.

Reduced Marketing Costs

The cost of digital marketing is much lower than traditional marketing. For example, the average cost of television advertising is about $342,000 for a 30-second spot, and the cost of telemarketing ads is $51.40 per order. Meanwhile, the cost of pay-per-click ads (PPC) is $0.05 to $3.00 per qualified visitor. Furthermore, with the right agency your dentists SEO benefits and web content marketing could cost you less than what you had estimated. Expert Dental SEO consultants will optimize your dental website within your budgetary framework and create cost-effective SEO strategies to help you outrank competitors.

Reduced Marketing Costs

Granular Marketing

Another reason why traditional marketing costs so much is because it gets your ad in front of countless customers. However, television, radio, and newspaper marketing ads reach a passive audience. You may be marketing to thousands of people, but chances are many aren’t even considering dental services. An expert dental SEO marketing agency will help your target market-people who are already interested in your dental practice.

For instance, Dental Practice SEO will allow you to reach the target audience by ranking your website high in SERPs. Therefore, your efforts may become more precise and effective.

Accurate Analytics

Another critical component of any marketing campaign is analytics. Digital marketing tools give marketers real-time data and insights about how users interact with your ads, website, and other online marketing efforts. With the help of dentists SEO experts, you can strategically create effective SEO campaigns that help you outrank your competitors and gain an influx of foot traffic. How? Keyword optimization for dental practice SEO strategy will help you optimize your content and website to attract more patients looking for your services.

Accurate Analytics

Conclusion

If your dental practice isn’t investing in digital marketing or local dental SEO strategies, then it is time you need to re-think your approach. As SEO for dentists grows, you should understand that your competition also grows online.

With the right digital marketing practices, you will get 10X more engagement and brand authority to your dental practice!

Consult With Us

Top 8 LinkedIn Marketing Trends to  Lookout for in 2022

Top 8 LinkedIn Marketing Trends to Lookout for in 2022

We’re always eager to dig into the annual marketing benchmarks, budgets, and trends report from CPI and MarketingProfs. We particularly are curious to unpack the latest findings following an extremely disruptive and challenging year for businesses and beyond in B2B and B2C marketing trends.

Today, LinkedIn is, without a doubt, stands as the best instrument to have in your inbound marketing toolbox to undertake digital advertising operations. While it began as a seemingly simple professional social networking site, LinkedIn has grown immensely and continues to rise steadily. Unfortunately, however, some pigeonhole it to connect with former and current colleagues.

LinkedIn can be much more than that and should be integrated into day-to-day marketing operations. Today, LinkedIn is the ultimate tool for finding new qualified prospects and customers, developing professional networks, enhancing professional skills, and recruiting talent. Here are the top LinkedIn marketing trends of 2022 to look out for.

Making your Content More Human

What does it mean to make a human connection with your content? It’s more than just adopting a conversational tone and doing audience research before writing. Marketers can earn trust by using storytelling superpowers for the common good.

Making your Content more Human

As storytellers, it starts with us — not just as our practice, but also as citizens of this world.” By integrating storytelling in your LinkedIn marketing strategy, you can develop content for different buyer personas to help you connect with your audience better.

Virtual Experience

Businesses want to connect with consumers on an emotional and visceral level by elevating virtual experience in LinkedIn influencer marketing. As AR and VR provide digital marketers a way to take users through an interactive journey by creating a product in a personal space. A compelling virtual experience can let you tap into deep and inward feelings by creating virtual and augmented reality experiences.

Conversational Marketing

With the death of cookies in mind, finding new and relevant ways to target and show up for potential customers at the right time is more important than ever. Conversational marketing enables marketers to target potential customers by garnering recognition and engagement with hyper-relevant and targeted audiences.

Conversational Marketing

We can’t talk about high-quality content without talking about repurposing. It’s not just about getting more mileage out of the content, either: Different audiences see content on different channels, so every repurposing has the chance to reach a net new audience. If you’re planning to engage more customers to your business, watch out for these LinkedIn b2b marketing trends.

Specify The Target & Share Savvy Content

The SEO content landscape has evolved from what it was 20 years ago. Now, you don’t have to choose between writing compelling content for your audience or content for your audience, or keyword intrinsic content from reaching its potential. Today, creating high-quality content that targets the right audience stands as a prominent part of LinkedIn’s content strategy.

With current LinkedIn marketing trends 2022, you need to identify your target audience to find what they need and effectively target them by adding savvy content to your LinkedIn Content Marketing Strategy.

Aligning Brand Tagline and CTA Button

Your banner image is the most visually compelling element of your LinkedIn profile. But the elements for the rest of your page should work together to drive the results you want. Because it spans just 120 characters, it is wrong to assume that the page’s tagline is a minor detail. On the contrary, your tagline has a major influence over your SEO potential and is a key factor that decides whether your LinkedIn page appears in relevant Google searches.

Aligning Brand Tagline and CTA Button

In order words, think of your tagline as a meta description for your LinkedIn page. It displays the page title and URL below on SERPs and uses the right keywords to determine where the page ranks. In addition, it clearly states the product offerings and industry keywords of your company.

what the company offers before mentioning industry keywords and product benefits.

Gone are the days when LinkedIn offered every company page a “Follow button”. With changing LinkedIn marketing trends, you can choose from five trending custom call-to-action (CTA) buttons: Learn more, Visit Website, Contact Us, Register and Sign Up, helping your prospects subscribe, list, or stay connected with you seamlessly.

Improved Personalization of Ads

It is important to target a segmented audience accurately with a significant impact on them via content. With changes in the LinkedIn marketing algorithm, you can now easily measure and monitor the campaign within the campaign manager available.

Improved personalization of ads

Whether you’re planning to prioritize potential traffic, lead generation, or spreading brand awareness, LinkedIn makes considerable efforts to make you reach better prospects. In addition, you can deliver your brand’s personalized experience with customized ads, making the target audience aware of what sets you apart.

Introduction of LinkedIn Stories

The ultimate “game-changing” LinkedIn marketing trends 2022 is the introduction of LinkedIn stories. Today, LinkedIn stories have increased the foot traffic for businesses by a whopping 57% from mobile-only. As more consumers engage with short-form video content, companies integrating this format are being rewarded with social media algorithms for creating and publishing.

Introduction of LinkedIn Stories

Like other social media platforms, you can view the videos or images uploaded over LinkedIn stories within 24 hours. The videos with a duration of 20 minutes get cut into smaller snippets of 30 seconds video each.

LinkedIn stories have paved the way for seamless interaction and engagement among users. How? Brands can now integrate a human and personal touch with their stories giving a better introduction to their audience professionally. LinkedIn stories are the best marketing tool to help attract a full spectrum of people worldwide.

Video Chat over LinkedIn

A big leap from the obsolete primary text chat option to the introduction of video chat, LinkedIn has really “up their game”. The introduction of this feature shows LinkedIn’s efforts to transform its niche from a “recruiting platform” to a communication hub.

Linkedin Chat

Video Chat has helped professionals communicate remotely while being safe at home. Video chat is becoming a professional endeavour with accessible sharing files and collaborative essence. You can share documents, send messages, start video calls and easily publish posts on LinkedIn directly. Furthermore, LinkedIn video calls have made communication between employers, employees, and candidates looking for jobs easier.

You can too use this feature to attract more and more users, advertise your products and services and reach the potential audience at the right time.

Wrapping It Up

Engaging with the latest LinkedIn marketing trends 2022 will help you improve your B2B or B2C business landscape. In addition, keeping up with LinkedIn’s latest marketing trends will help you get more leads you need to thrive in the post-pandemic scene.

How to Choose The Right PPC Agency in 2022

More than two and a half decades ago, AT&T’s marketing campaign “You Will” came up with the world’s first online advertisement. It was a banner ad on Hotwired magazine live for three months for a cost of $30,000. The click-through rate of this ad was 44%. This ad laid the foundation of modern digital advertising.

Today, advertising services and products on search have become a common practice for businesses. However, they need a competent digital marketing agency to get the best results. There are 8,450,000 results for “Right PPC agency” and 6,000,000 results for “Expert PPC agency” on Google.

Clearly, the Internet is a real jungle for businesses looking for a reliable PPC service provider. Perhaps you, too, are in the same situation. To help you, below are the best tips for choosing the right PPC agency in 2022.

PPC Stats

Characteristics of A Great PPC Agency

What makes a PPC agency great or worthy to hire? These are the major characteristics you need to look for.

Data-Driven

A reliable PPC agency is data-driven and cares about the return on your ad spend (known as ROAS). The agency should observe all of your campaign data and make smart decisions on making your campaigns better. Here are the key performance indicators (KPI’s) that they must share and explain during the project’s monthly reporting:

  • Clicks
  • Cost per click (CPC)
  • Cost per conversion/Acquisition (CPA)
  • Cost per thousand impressions (CPM)
  • Quality Score
  • Click-through rate (CTR)
  • Conversion Rate (CVR)
  • Average position

Takes Ownership of Your Objectives

Clients choose their PPC provider because they believe that they will achieve their objectives at the best price and with the best service. What is the point of paying an agency if they can’t really help you achieve your goals?

Therefore, the right agency understands and takes ownership of its client’s objectives. It will not hide behind excuses and will be happy to brainstorm with you to find the best solutions when things become more difficult.

The right agency will measure its success on the indicators that really matter to you and deliver a turnkey PPC campaign that meets your aspirations.

Realistic in its Advice

Taking ownership of the client’s objectives does not mean saying “yes” to everything. It’s easy to find such agencies. Although convenient, such docile PPC service providers are often not beneficial to your business.

The agency should enlighten you in your projects to make the best decisions and put all the chances of success on your side. The agency’s role is to be critical and tell you where the greatest difficulties will be and if there is another more effective approach to achieve your goals.

Masters Certain Platforms But Not All

There are too many different technologies & tools in the e-business world. Even an agency with thousands of employees could not claim to be an expert in every platform or niche. An agency can only have advanced skills on certain platforms. So, stay away from the providers telling you they can work with anything.

Good in Communication

Doing quality work is good, but the agency should also be able to create and explain a report that a client can understand. It is frustrating to invest money in your marketing and not receive updates on how it’s impacting your business. So, your chosen agency must value easy-to-understand reporting and set up a time-to-time communication with you on the campaign. An experienced PPC agency will first listen to you by asking smart questions about your goals, understand your expectations and then present a cohesive marketing strategy to achieve those goals.

Has Testimonials That Resemble You

The saying “Birds of a feather flock together” is true when choosing a PPC agency service provider. If you are a small enterprise, do not knock on the door of the big agencies. You will not get good service because small businesses are uninteresting for such agencies.

On the other hand, if you are a big business and hire a freelancer, you won’t get satisfactory results either. Because it is not feasible for a single person to deliver a large volume of work, unlock complex challenges, or even adapt the communication with you (follow-up meetings, sessions for training or support, etc.)

So, which agency you should go for?

The digital agency that is ideal for you will have references that –

  • Of equivalent to your brand
  • Of the same sector as you
  • Who shared the same problem as yours
  • And who are satisfied with their services

Learning All the Time

Always learn. Always be curious. It is this characteristic that differentiates an expert PPC agency from others. PPC platforms like Google Ads are constantly evolving. Five years ago, what was seen as good practice may have become inefficient now. The digital agency worthy of the name knows that its skills always need to be up-to-date, so it trains its teams every then and now.

Should be a Google Partner

Agencies that are Google’s premium partners should be in your top consideration. Such agencies have appropriate training to help you budget, create and optimize Google Ads. So, working with these agencies rather than others will be more beneficial for you.

Above all, the good agency will want to do everything to ensure that its partner succeeds as if the project is theirs.

Choosing The Right PPC Agency For You

There is considerable competition in this market, so you should carefully consider each of your options. Before evaluating agencies to choose the best one, ask yourself:

  1. What budget do you have?
  2. How much are you willing to invest?
  3. What results do you hope to achieve?

When you have these answers, then proceed with:

Inquire And Meet The Work Team

Agencies specializing in PPC Ads would be nothing without those responsible for your campaigns. This is why it is so important to carefully analyze the work team that makes it up. Whether in person or virtually, a face-to-face meeting can help you determine if the chosen team matches your expectations. It’s about knowing who is behind the business, so you know who is going to run yours. Also, this will help you know the experience level of the people you are going to work with. They should be experts in the field.

Examine Their Specialization

For your search engine advertising to be truly effective, you must study the sector in which the agency specializes. Keep in mind that campaigning for an online store is not the same for a local business or info product. Therefore, it is essential that you examine whether the agency you are reviewing has experience in your niche or not. Best are those agencies that handle PPC campaigns for businesses similar to yours.

Check on Their Clients

Another aspect that you cannot ignore is the clients with whom the specialist agency works or has worked. You need to assess whether they campaigned for large or small businesses.

If the agency has worked with large companies, it gives them a better reputation, but the costs are probably higher. The previous point will also help you here, as you need to see if the clients are from your industry or a similar industry.

Study Their Case Studies

Some agencies have a special section on their website showing their successes. In which they highlight the strategies they have carried out with each company and the results obtained. With the case studies, you can have a clearer view of what you can achieve if you hire them. This will get you more information to make the decision about hiring their service.

Check Their Reviews on Different Platforms

If you want to be truly sure that you are making the right decision, you need to seek advice from other customers. In this case, the testimonies are very important to consider. However, you need to know where to look for them because clearly, the agency will not place reviews on its site that could harm it. In this case, run a search on Google and see the client’s reviews about the agency.

These opinions are generally more impartial than those they have on the website. But we must also be very careful that it is not false testimony with the intention of discrediting the agency. The best thing to do is read multiple reviews and form your own point of view.

Ask The Costs of The Service

When you are looking for a Google Ads agency, one of the key things to consider is the cost of the service. What are the management fees, the minimum monthly payments, and the minimum amount to invest? For prestigious brands, this is not a big deal, but it is for small businesses on a budget. Please note, the best price is not always a guarantee of success.

See The Work Procedure of The Agency

You also need to know the work process of the agency. Many opt for personal meetings with the client, while others use technology and contact them online. They will likely send you a form to better understand your business and customers. It is good to know if the agency will regularly report campaigns or periodically.

This is a key point because it lets you know if it is practical to continue with them. Knowing the working process, you have a clear vision of what they will do and in what phases and when you are going to have results discussions. This is the most important thing in this step.

Questions to Ask From A Google Ads Agency

When doing interviews with your potential PPC agencies, be sure to put together a list of questions. The more questions you can ask about past performance, the more you will have a clear idea of ​​an agency’s skills and ability to perform. An honest agency will have nothing to hide.

Here are some sample questions to ask when choosing a PPC company:

  • What is the agency’s experience in PPC project management?
  • How much do their services cost, and for which deliverables?
  • How many employees do they have?
  • What type of services do they provide?
  • Since how long have you been working in the industry?
  • Do you have Google-certified professionals?
  • What are your work and reporting strategies?
  • Is the agency technologically advanced?
  • Can you work in a team with other agencies?

For an optimal meeting, brainstorm various questions with your team and the company’s leaders. While your team may have questions about strategy and reporting, your decision-makers may have questions about price and return on investment (ROI).

Why You Should Use PPC Advertising

Many business owners invest a lot of money in their online marketing but lose a lot of it trying to figure out the specifics. PPC helps to achieve this goal by:

PPC is Measurable And Traceable

Using Google Ads in combination with Google Analytics allows you to monitor and measure your PPC campaigns easily. You can track your campaign’s results and statistics (number of impressions, clicks, conversions) in real-time. Also, when you create PPC campaigns and follow up to the conversion to using Google Analytics, you can compare the amount spent to what you have generated.

PPC Campaigns Are Customizable

With PPC campaigns, the keywords, ads, targeting, and sites are customizable according to your goals and budget. As a result, you can make changes to your campaign at any time, even if it is online.

PPC target a Specific Audience

With PPC, you can track your target every step of your sales funnel. For example, people who:

  • Visited your website once or twice
  • Are located in a specific geographic area
  • On sites related to your keywords
  • With similar interests
  • Of same gender and age group
  • Searching for the same queries

By combining these different targeting criteria, your content has a better chance of meeting the right audience. You will be able to reach both your potential customers and those who do not know you yet.

Learn How to Work With a PPC Ad Agency

You now know the aspects you need to evaluate before choosing a Google ads agency. But you should go through these recommendations that will be helpful when working with the company you have hired for this service:

Provide them with the necessary information: No agency will send you a contract without first understanding your weaknesses. They will likely ask you to fill out an application form to determine your goals and requirements. Then the team will contact you to hear your vision to find ways to make it happen.

Listen to them: The agency will offer you best practices for positive results once they analyze your business and campaign requirements. The agency will request access to your website, social networks, relevant software, analysis tools, among others. There will be several meetings to make strategic recommendations.

Contract: You will receive a contract, along with the agency’s project deliverables, fees, and other things, before starting the campaign.

Introduce them to your team: You should introduce the external team to your internal staff. You have to align your internal team with the agency. The idea is that the two work in sync to maximize results. There should be regular communication between the agency and the internal team.

Remember, what you want is for the agency to align with your business’s values ​​and culture. Be sure to feel comfortable with the agency. You should feel comfortable asking questions, expressing concerns, etc. If not, you may not be able to develop a long-term partnership.

Final Takeaways

To sum up, when wondering what to look for in a PPC agency, look for the following:

  • Evidence of successful past performance
  • Strong transparency and reporting
  • A responsive agency
  • Niche expertise
  • Ownership of your goals
  • Measurable results

Finally, before settling with an agency, take their offers and evaluate several of them. Compare at least three to make the final decision. Let us be one of those three. We are certified specialists in Google AdWords and have been advertising for the last ten years.

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Using Heat Maps to Improve Your Website’s UX in 2022

For a second, imagine a hypothetical situation. You are helping your friend move out of a maze. He can see you but can’t hear you. Now, what will you do? Ofcourse, You will try to give him signs towards the end. Right?

There is a somewhat similar case with heatmaps and UX. Heatmaps help you identify UX obstacles that keep your friends (visitors) away from performing their end goals on your website. They offer precise customer-centric data, with which you can boost your website UX and convert visitors into leads.

In this article, you will learn:

  • What are heatmaps?
  • What are the most common types of heatmaps?
  • How to boost your website UX using heatmaps?

Let’s jump right in.

What are Heatmaps?

Have you ever played a video game? If yes, then you must have seen an image like this:

What are Heatmaps

This is a heatmap. Heatmaps are the visual representations of information about an area. The information and area vary depending on the goal of the heatmap.

In our case, the area is the website, and the information is – where users interact more, less, and none. It visualizes the data, which indicates how the site users interact on a page. To do this, it uses a simple color code: red for hot areas – areas that attract the reader’s interest, and blue for cold areas – neglected areas.

Simply put, the heatmaps of your website help you understand the course of your users on your web pages. They allow you to see:

  • Where they click
  • How far they scroll your pages
  • What they are looking at
  • What they ignore

Different types of heatmaps serve these different purposes.

FUN FACT: Parisian urban planning engineers were the first to use heatmaps. They used different colours to mark city maps to make statistical data clearer and more understandable.

What Are The Types of Heatmaps?

There are essentially three types of heatmaps. They are:

  • Click tracking heatmaps
  • Scroll maps
  • Mouse tracking heatmaps

Let’s study all three in detail, after which we are going to learn how heatmaps can be used to improve UX. Let’s start with the types first:

Click Heatmaps

Click maps or click tracking heatmaps are the most commonly used heat maps. Click map is used to record the information about – ‘where your visitors have You don’t know, but your webpage may have a lackluster copy, a not-so-good image, or any other issue. clicked after reaching your landing page.’ Here’s an illustration that helps you understand the Click heat map more easily and better.

Click heatmaps

In the above image, you can see red spots on various areas. This is because the map uses different colours to display the clicking pattern. The red spots are the areas where the visitors have clicked the most. And as the number of clicks goes down, the colour of the spots becomes lighter.

It helps website owners determine whether their visitors are clicking on the areas they want them to or not. The number of clicks should be highest only on the CTA buttons of your landing page. If that’s not the case, you need to make your call to action buttons more attractive, easily accessible, and engaging enough for the visitors to click on them.

Scroll Maps

Like Click heat maps record the visitors’ clicks, Scroll maps record the scrolling behavior of the visitors.

This heat map tracks and shows how far users scroll your page and where they leave scrolling. It divides the web page into folds for better understanding. A fold is how much a webpage appears at once on the visitor’s screen (without scrolling below). Therefore, the scrolling heat map is widely used for long web pages with a lot of content.

The information it provides is very helpful. It helps you to check:

  • Where did your visitors lose interest, and why?
  • Whether users are missing your CTA because they’re positioned too low?
  • Do you need to change the position of CTA?

Moreover, this scroll map helps to see if a web page’s length supports user experience or not. Here’s a good example of a scroll map:

Scroll Maps

The primary role of a scroll map is to figure out the areas of your page where users are abandoning the reading process. Using the information derived from this heat map, you can determine why the visitors are only scrolling through a certain point of your page and then perform AB testing to verify those reasons.

You don’t know if your webpage has a lacklustre copy, any image, or any other issue that’s turning your visitors off. But using scroll maps, you can figure out those issues and resolve them as soon as possible. As a result, it will increase your user engagement rate and thus your web sites’ UX.

Mouse Tracking Heat Maps

Mouse tracking or Mouse maps are the third most common type of heat maps. As the name indicates, the mouse heatmap shows the mouse movement of the visitors after landing on your webpage.

It reveals some interesting points on the way users read and navigate your webpage. However, there is one slight drawback with this heat map. You cannot completely rely on mouse movements. It’s not always like where the visitors are moving their cursor is where they are actually looking at.

So, just because if a visitor’s cursor stays on heading for 3 to 4 minutes, it does not mean they were reading it. Therefore, questions arise on the reliability of the mouse map data.

Google’s Doctor Anne did a research on the accuracy of this heat map. And here’s what she found:

  • Only 6% of the total visitors showed a direct correlation between their eye movement and mouse movement. This means 94% of visitors did not correlate.
  • 10% of visitors hovered over a specific page element while reading the rest of the content on that webpage.
  • 19% of the visitors showed a horizontal correlation between their eye moment and mouse movement.

Here’s how a mouse map looks like:

Mouse Tracking Heat Maps

Now, as you are familiar with the primary types of heatmaps, it’s time to share what you have been waiting for:

How to Use Heatmaps to Improve UX?

Heatmaps clearly tell a lot about your visitors’ movements on your websites. But how can you use the heat map’s data to boost your website’s UX? Below we have explained a few expert ways to serve this purpose:

Perform A/B Website Design Testing With Heatmaps

Using heat maps, you can understand your design’s usability. This helps you know which version of your web design will work best for your website. Heatmaps also give you insights into sub-optimal screens in your web design. For example, it tells:

  • Whether visitors are scrolling upwards or downwards,
  • They are reaching to call to action button or not;
  • Which area of your webpage they are spending most of their time on.

Depending on the movement patterns of their cursors, you will learn whether visitors are spending more time with real engagement or out of confusion. Using all this data, you can create multiple designs and do this:

  • First, perform AB testing of your designs using heatmaps.
  • After that, pick the one that performs the best and continue optimizing it.

Performing AB testing using heat maps lets you see whether the visitors navigate straight to what they are looking for or if they get off-track. Even a single-second response delay in your design can dramatically impact the UX and cause a 7% reduction in conversions.

Learn Which CTA Button Gets Most Clicks

The performance of your call-to-action buttons is a crucial aspect of improving UX. Heatmaps help you evaluate it. With heatmaps, you can check which CTAs are getting clicks and which are ignored. Once you are aware of this data, you can adjust the CTAs accordingly to improve their performance. For example, if a CTA is being ignored by your visitors, you can try placing it in the most-clicked areas. That’s how you can improve the UX fast and efficiently.

Heatmap Highlights Items in Your Website That Creates Friction

88% of people do not return to a website if they have a bad user experience.

Have you ever visited a tough-to-navigate and confusing website? If yes, then you are already aware of the struggles of internet users. Do you want to offer the same inconvenience to your visitors?

Thankfully, using a heatmap, you can determine the spots in your website where visitors are facing troubles. Once you discover such areas, you can work on them to improve your UX. This way, you can use heat maps efficiently to offer your visitors clear navigation.

Use Heatmaps With UX Tools

Heatmap data is unquestionably amazing and gives plenty of insights. However, there’s a way to get more out of it – combine your heatmap with other UX design tools. Below are the best three duos:

Traditional Analytics + Heatmaps

Traditional analytics tools such as Google Analytics will provide you with plenty of quantitative data points. For example, bounce rates, traffic sources, and page views. However, these data points alone are not enough to improve your UX. When you combine Google Analytics with heatmap-provided insights, you’ll discover where your webpage is lacking and the solution to it.

Got a webpage with a good amount of traffic but a low conversion rate? Use a heatmap and Google analytics to figure out what’s making visitors leave. A combination of these amazing tools will help you improve your UX in a better way. Some examples are:

Session Replay + Heatmaps

Session replay is an amazing tool that lets you view your visitors’ activities. It shows all the actions of a visitor across multiple pages. Instead of guessing about scrolling and clicking, you use the combination of both these tools. They will help you find what your users are actually looking for. According to which you can make changes in your web pages, enhancing the UX.

On-page Feedback + Heat Maps

Numerical or quantitative data is highly important to make decisions about the UX. However, many people make the mistake of overlooking the value of this information. Try combining on-page feedback with heatmaps to get more detailed insights. Here’s what you need to do:

First, use a heatmap to determine the issues in your web page designs. Then to be sure about your chances, ask your visitors for UX feedback on each webpage.

According to BrightLocal, 72% of customers are more likely to write a review if a business asks for it.

Feedbacks will help you learn all things your visitors find missing on your page. You will know if the areas you wanted to update deserve changes or not. Once you know that, you can work on making the desired changes to make navigation easy. And if they are successfully reaching the right place without navigation, it means your navigation is efficient, and so does your UX.

However, remember that website feedback does not need to be distracting to the visitors. A non-intrusive, simple, and decent one-line question pole is all that’s required to kick-start your UX improvement.

That’s it. You are all set to leverage the power of heatmaps to give the best possible UX to your web guests. If you need any help, feel free to

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