70% of marketers trust and invest in content marketing.
Content marketing is a content-oriented marketing strategy centered on content creation and distribution on various channels. Now that’s something you already know, but given the rules, tricks, and strategies change year to year, you must know which content marketing trends will prevail this year.
The ones that worked great last year might not be similarly fruitful now. So, for your help, we have shortlisted the most promising content marketing trends in 2022, based on:
- 1000+ surveys with B2B and B2C marketing professionals,
- Our experience as a top-rated global digital marketing agency,
- Insights from industry experts including Hubspot, Searchenginejournal, and others.
Now, let’s see which content creation trends will rule this year.
1. Personalized Content Experience
80% of customers prefer to purchase a product or service from a brand that offers personalized experiences.
Also, 72% of consumers only engage with a marketing message only if it entices their interest.
Personalized content delivers delightful customer experiences. No doubt, in 2022, highly personalized content will thrive. So, you must take the leverage of personalization for the growth of your business.
To get started, you’ll need a lot of data. With data, you can segment your audience. The more you segment, the more you know about them. And the more you know about your customers, the more personalized messages you can deliver.
Some practical examples:
- People are more likely to open emails or app notifications that have their names.
- They strongly relate to gender-based advertisements of products.
- They feel a connection with marketing advertisements that depict their same-age people.
- If they get promotional offers on their favorite products, they are more likely to purchase.
All of this is personalization. It is the most powerful content marketing tool to boost engagement and retain your customers by tailoring content based on their personal preferences. One of the biggest reasons to adopt personalization is that it promises low bounce rates and extends people’s time on the websites, fostering a good relationship between the brand and the customer.
2. Adapting Natural Language Search
In 2022, more than 65% of all Internet searches will be voice searches.
Due to voice search, we’re moving into the world of natural language. Voice search makes upto 20% of all the Google searches on mobile. Especially the younger generation, or you can say your younger customers are more likely to use voice search. At least 31% of the teens use Voice Search. But there’s a catch with voice searches.
Our way of speaking is very different from the way we type. So, our content needs to include natural language phrases and answer questions in a more human way. For example, instead of using “best SEO tools for backlinks”, write about “What are the best SEO tools to check backlinks”. By adopting the natural language strategy, you’ll not only get traffic on content but also make the brand visible.
3. Live Stream
80% of people like to watch a stream from a brand than reading its blog.
The majority of social media networks – like Facebook, YouTube, and even Snapchat, now offer their users interactive, easy-to-use live platforms. The concept of live streaming is an excellent method of promoting products, services, offers, trips, briefs, product launches, and many other things. Last year, up to 3/4th of the internet usage was taken by videos. That’s a green flag to the productivity of live streaming (which is somewhat a form of video).
Snapchat has already gained a wide user base to view its 10 billion videos per day while Facebook Live has received more than 8 billion views from more than 500 million users every day. If you aren’t making any use of live streaming yet, 2022 is a good time to get started!
Experts say that live-streaming revenue may grow to $223.98 billion by 2028.
4. Virtual Reality
According to VR sales statistics, the number of VR/AR devices purchased globally will rise to 68.6 million units in 2023.
VR is among the newest and most popular technologies that have developed gradually. Today, virtual reality has established a solid position in the digital marketing arena. Businesses make use of VR mostly to promote their products and services interactively. Although the technology is a little pricey for now, making it a viable option for only big-banner companies – it is expected to become affordable in the future for all businesses.
When this happens, most businesses (regardless of their size) will be able to use virtual reality. According to predictions, virtual reality has the potential to generate up to 5.2 billion USD in revenue by 2022.
5. Email Newsletter
More than 80% of B2B marketers make use of email newsletters the most in content marketing. (Content Marketing Institute)
It is an old marketing tool adopted by both B2B and B2C marketers for connecting with their audience, clients, and users. Interestingly, newsletters have become more popular among businesses. The reason is the increased success rate of email marketing.
Every $1 spent on email marketing generates $42, which is a 4,200% ROI.
As it’s one of the important factors for every digital marketing agency, email newsletters are transforming into a potent way of promoting and distributing content.
Stories are 22 times more entertaining and easier to remember as compared to facts and figures.
Storytelling is more like the fate of content marketing. Your readers, audiences, and customers, everyone is already stuffed with info and merely has time AND patience to read boring content. They want content that’s to-the-point, trustful, and engaging. That’s where the storytelling approach comes in. It is the perfect way of feeding new content appealingly.
What you need for growth is interesting content that is capable of driving the attention of your users, audience while keeping them jelled throughout your story (till your purpose of showing them content is fulfilled).
Key points to use in the storytelling approach:
- Replace boring sales pitches with unique, real, and engaging content.
- Delve into your audience’s lives – from their morning coffee to getting into a cozy bed at night. Then, relate your content to their daily activities. It makes your audience feel a connection with your brand.
- Make your content emotionally appealing. It encourages your audience to notice, remember, and share your brand.
- Trigger their pain points to make your marketing message more touching and compelling.
Learning about all the above trends is not enough. B2B and B2C Content marketing is growing into a dire need for a successful content marketing approach. If you need direction, we can guide you on the best content marketing strategy for your business.