According to Hubspot’s 2021 report, more than 53% of the world’s population is active on social media. In one of the surveys, 83% of the marketers said that quality is more important than quantity in social media posts. So now you know how crucial it is to have a proper social media content strategy for your business. In order to attain new followers and keep your old followers interested, you have to post unique content on your social media handle consistently.
Social media is an incredible posting platform that helps build your brand authority. You don’t need complicated and extraordinary buzzwords to make your content stand out from the rest. Social media content marketing is the process of creating engaging content that is simple to understand, discusses your users’ challenges, and is unique enough to entice the interest of your target audience.
What is good social media content?
There is no magic mantra to creating great social media content that gathers attention. Good content is no doubt informative that your visitors find useful and interesting. Appealing videos and images can increase your engagement by 2x. That is why It’s always advisable to add visuals to your long-form content in order to delight your audience. When you look up different social media post ideas on the internet, you’ll notice how people use photographs to connect all of their facts and garner unexpected attention for their content.
Now, the real question is,
How to create content for social media?
The following is a list of brilliant content ideas that will help you create content better than expected. These content ideas work equally amazing for small businesses. Check them out now!
Create consistent series of content
A single content idea can help you create a series of content that will allow you to stay consistent in front of your potential audience. When your followers have a little idea about what is coming next, they are more likely to visit your social media account to keep themselves updated.
For example, Vancouver magazine has conversations with different food editors on their Instagram Live on their ‘Takeout Thursdays.’ You can see the below video for better understanding.
Post relevant content
Relevant content helps you connect with your audience at a deep level. The best method is to create your blog posts with curated content to increase your brand loyalty. Now the question arises,
What is curated content in social media?
Curated content is content by other people you choose to share on social media. You can choose anything from expert advice to any informative blog from your niche that your audience enjoys. If you want your content curation strategy to leave some major impact, make sure to include the best podcasts, ebooks, and blog posts in your content. Then, add your own comments in those posts and present yourself as a thought leader.
The best example is Mari Smith, who is considered the queen of Facebook and always added her unique touch while sharing someone else’s content. The below post is the best example of her content curation strategy:
Host different contests and offer giveaway?
According to a report by Outgrow, 33% of the contestants who participate in giveaways are open to receiving information regarding brands. Competition and free stuff are two things that every individual enjoys. That is why different contests and giveaways are a great way to build a strong community. When people show interest in participating in your events, they eventually follow your account and see your services.
For example, Zappos, a well-known shoe brand, held a contest called #ImNotABox, in which its fans were urged to share how they recycle their empty shoe boxes in unique ways.
Repurposing content
Repurposing your content is the process of updating your earlier effective posts with some additional information and images. You can even create videos of your previous content and share it on social media platforms like Facebook, Instagram, etc. It is not just copy-paste; it’s about improvising your content in such a way that it gathers maximum attention.
Take ‘A Future Without Breast Cancer,’ for example, which collated and crafted a moment from their earlier tweets to demonstrate the success of their Run For the Cure campaign.
Challenge your followers
You can challenge your followers to something unusual to show the availability of your product. Try to think of creative ideas that your customers can do with your product.
For example, the machine-washable rugs brand Ruggable challenged its users on Facebook to make a blast on their rugs and post pictures and videos about it as proof of their rug’s washability.
Post a tutorial video
According to Hubspot’s surveys, 54 percent of customers prefer to watch a video from a business they support. A video is a great way to expose your expertise and skills. In addition, a tutorial and how-to video help you build trust among your followers and educate them about your brand.
Sephora’s Instagram smokey eye tutorial is the best example for this point.
Add memes to your blogs
An evolutionary biologist and author, Richard Dawkins, coined the meme as a replica of our ideas, cultures, and customs that travels like a virus from person to person. Truth to be told, this idea might strike as silly at first, but it is an exceptionally amazing way to broadcast your message with a little bit of humor.
Check out the below meme by Gucci and how amazingly they impressed its followers in no time during their 2017 #TFWGucci campaign.
Throw some light on your customers
Create a post showing what your customers are doing with your products and services. In this way, you allow your customers to feel special and increase customer loyalty.
For example, check out the Instagram video, ‘What’d Ya Do With It? Wednesdays!’ series by The Featured Farmhouse.
Post BTS videos of your brand
Your audience loves to know what is happening in your business behind the scenes. It’s something that might fascinate them more than your original brand content. For example, some brands might make a BTS video with the most popular celebrities to get maximum attention. Like Billboard, who brought K-pop stars BTS in their behind-the-scenes videos. Don’t worry; you don’t have to do the same.
Simply a tour of your business office or making your product will do the job. However, audiences value authentic content in which you offer a sneak peek of what happens behind the camera.
J.Crew, for example, provided behind-the-scenes access to the manufacturing procedures of some of their most popular outfits.
Take advantage of the hot topic.
There is no harm in doing something that everyone is doing. You can always expand your creative horizon on the trendiest topic too. It saves you time and helps you attain the limelight you were yearning for.
Check out the below link for how ScoreOnKing and TorontoBrewing profited from Will Smith slapping Chris Rock on the Oscars stage meme.
The above social media content ideas work remarkably well for small businesses too. Creating a consistent series of interesting content piques the interest of your audience. Repurposed content is a great way to remind your audience about your remarkable brand and service. In addition, you can host different giveaways and challenges to build a strong community for your brand.
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
Content marketing is a content-oriented marketing strategy centered on content creation and distribution on various channels. Now that’s something you already know, but given the rules, tricks, and strategies change year to year, you must know which content marketing trends will prevail this year.
The ones that worked great last year might not be similarly fruitful now. So, for your help, we have shortlisted the most promising content marketing trends in 2022, based on:
1000+ surveys with B2B and B2C marketing professionals,
Our experience as a top-rated global digital marketing agency,
Insights from industry experts including Hubspot, Searchenginejournal, and others.
Now, let’s see which content creation trends will rule this year.
1. Personalized Content Experience
80% of customers prefer to purchase a product or service from a brand that offers personalized experiences.
Also, 72% of consumers only engage with a marketing message only if it entices their interest.
Personalized content delivers delightful customer experiences. No doubt, in 2022, highly personalized content will thrive. So, you must take the leverage of personalization for the growth of your business.
To get started, you’ll need a lot of data. With data, you can segment your audience. The more you segment, the more you know about them. And the more you know about your customers, the more personalized messages you can deliver.
Some practical examples:
People are more likely to open emails or app notifications that have their names.
They strongly relate to gender-based advertisements of products.
They feel a connection with marketing advertisements that depict their same-age people.
If they get promotional offers on their favorite products, they are more likely to purchase.
All of this is personalization. It is the most powerful content marketing tool to boost engagement and retain your customers by tailoring content based on their personal preferences. One of the biggest reasons to adopt personalization is that it promises low bounce rates and extends people’s time on the websites, fostering a good relationship between the brand and the customer.
Due to voice search, we’re moving into the world of natural language. Voice search makes upto 20% of all the Google searches on mobile. Especially the younger generation, or you can say your younger customers are more likely to use voice search. At least 31% of the teens use Voice Search. But there’s a catch with voice searches.
Our way of speaking is very different from the way we type. So, our content needs to include natural language phrases and answer questions in a more human way. For example, instead of using “best SEO tools for backlinks”, write about “What are the best SEO tools to check backlinks”. By adopting the natural language strategy, you’ll not only get traffic on content but also make the brand visible.
The majority of social media networks – like Facebook, YouTube, and even Snapchat, now offer their users interactive, easy-to-use live platforms. The concept of live streaming is an excellent method of promoting products, services, offers, trips, briefs, product launches, and many other things. Last year, up to 3/4th of the internet usage was taken by videos. That’s a green flag to the productivity of live streaming (which is somewhat a form of video).
Snapchat has already gained a wide user base to view its 10 billion videos per day while Facebook Live has received more than 8 billion views from more than 500 million users every day. If you aren’t making any use of live streaming yet, 2022 is a good time to get started!
Experts say that live-streaming revenue may grow to $223.98 billion by 2028.
4. Virtual Reality
According to VR sales statistics, the number of VR/AR devices purchased globally will rise to 68.6 million units in 2023.
VR is among the newest and most popular technologies that have developed gradually. Today, virtual reality has established a solid position in the digital marketing arena. Businesses make use of VR mostly to promote their products and services interactively. Although the technology is a little pricey for now, making it a viable option for only big-banner companies – it is expected to become affordable in the future for all businesses.
When this happens, most businesses (regardless of their size) will be able to use virtual reality. According to predictions, virtual reality has the potential to generate up to 5.2 billion USD in revenue by 2022.
5. Email Newsletter
More than 80% of B2B marketers make use of email newsletters the most in content marketing. (Content Marketing Institute)
It is an old marketing tool adopted by both B2B and B2C marketers for connecting with their audience, clients, and users. Interestingly, newsletters have become more popular among businesses. The reason is the increased success rate of email marketing.
Every $1 spent on email marketing generates $42, which is a 4,200% ROI.
As it’s one of the important factors for every digital marketing agency, email newsletters are transforming into a potent way of promoting and distributing content.
6. Storytelling
Stories are 22 times more entertaining and easier to remember as compared to facts and figures.
Storytelling is more like the fate of content marketing. Your readers, audiences, and customers, everyone is already stuffed with info and merely has time AND patience to read boring content. They want content that’s to-the-point, trustful, and engaging. That’s where the storytelling approach comes in. It is the perfect way of feeding new content appealingly.
What you need for growth is interesting content that is capable of driving the attention of your users, audience while keeping them jelled throughout your story (till your purpose of showing them content is fulfilled).
Key points to use in the storytelling approach:
Replace boring sales pitches with unique, real, and engaging content.
Delve into your audience’s lives – from their morning coffee to getting into a cozy bed at night. Then, relate your content to their daily activities. It makes your audience feel a connection with your brand.
Make your content emotionally appealing. It encourages your audience to notice, remember, and share your brand.
Trigger their pain points to make your marketing message more touching and compelling.
To Conclude:
Learning about all the above trends is not enough. B2B and B2C Content marketing is growing into a dire need for a successful content marketing approach. If you need direction, we can guide you on the best content marketing strategy for your business.
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
The process of creating a compelling content piece is quite extensive. Quality content ranks high both in your reader’s eye but also on search engines. Making sure that every single sentence either reveals something about a service or product and advances an action, is quite a laborious task. It should be informative and engaging at the same time. Here’s 8 Do’s and Don’ts that will change the way you compose a quality piece of website content.
Do’s
1. Establish a Goal For the Text
The key to establishing clear goals for each of your content pieces is by asking the right questions.
For example:
As a brand, always ask yourself, “what purpose do you aim to conquer with this piece of written content?”
Write down these projected goals in order. Hopefully, you have a list of a number of different purposes.
Make sure all of the content purposes are simple. For example:
To earn links,
To sell product
To gain subscriptions
To drive social engagement,
To inform and educate the audience
To rank higher on the SERPs
To incite call-to-action
After writing down these simple purposes, set plans to achieve them through your content.
2. Start Outlining all Your Text
Understand that outlining is a particularly necessary part of the process of forming long-form texts.
Architecture – Your text is only as strong as its content architecture. Even before you start writing a word of your copy, make sure to structure and outline your content’s strategy.
Organize Ideas – Start by organizing a small list of ideas and further segregate these ideas, working through each of them one by one.
Focus on Flow – After you have all the ideas in place, pay attention to the flow of the content. It’s all about the right flow in the organization of information for the readers.
Begin Drafting – Begin the process of drafting your piece of content.
3. Listicles and Use of Headers Get More Readability
Long-form texts can be especially hard to follow. The fast pace at which technology is shaping as well as changing the ways in which readers consume information has become more rapid.
According to a study conducted by Microsoft Canada, on the topic of attention spans, research shows that an average human attention span is anywhere between 9 to 12 seconds.
With that in mind, here are the basics of how to use listicles, bullet points, and headers to keep your readers’ attention intact.
Focus on Brevity – Brevity takes content a long way by being concise and sharp in its delivery of the said information. It is truly the hallmark of great writing. For example: Forming short, concise, and crisp tweets on twitter is a form of brevity that is now more familiar with everyone.
Promise Your Audience – using promise words in your bullet points, listicles, and headers, keep your readers hooked in for a legitimate solution to their queries. Doing so can keep the attention of your readers. Make sure to deliver on those promises, if not, it may ruin your credibility as a subject matter expert. For example:
The Secrets to Writing an Exceptional Copy (the use of the word ‘secrets,’ promises exceptional copywriting skills)
18 Simple Tricks to Ace Your Content Writing Game. (the use of the words – tricks to ace promises on delivering tricks to change your content writing game.
4. Use CTAs
A CTA ( Call-to-Action) content prompts a user to guide the reader towards your text’s goal conversion. It is usually an inviting button, link, image, form, or some sort of graphic that invokes the user’s participation.
Without a CTA at the end of a great piece of content, the content falls flat and becomes less effective in converting these readers into consumers.
How long should a Call to Action Be?
Make sure that the CTA is no longer than a sentence.
Make it clickable buttons
They should be short & concise
Pay attention to its placement to formatting.
For Example: Good CTA – Start Free Trial Today!
Bad CTA – Try our exclusive, limited time, free trials today!
A good CTA always encourages action, is short, direct, punchy, and creates a sense of urgency.
5. Tonality of Communication
Tonality is the way one’s voice sounds when one talks or reads something. As irrelevant as this point may seem, it’s actually quite the opposite. Dr. Albert Mehrabian’s study on Communication Theory shows that tonality accounts for 38% of communication, whereas words account to 7%. Effective written communication through one’s words is only possible if the right tonality of communication is asserted into the content. While writing, a change of tonality within the text, can establish interest and make the content stand out because of a conversational tone.
Shuffle between question, statement, request, and command, to create a variety of conversational text.
6. Write Your Headline/Title Last
Writing headlines/titles should be the last task on your list. Last doesn’t equate as least important. In fact, last here indicates that it’s of primary importance.
The clear cut purpose of a title is to describe as well as entice the reader to read the entire text. As the title is a recapitulation of the entire text, it should be the last task to attempt.
Crafting a great headline title should not be the first thing you think about while sitting down to write a long-form text.
Keep it creative, catchy, and irresistible to read.
How to Create Catchy Headlines
Give numbers to Quantify the Number of Takeaways For example – 18 Do’s and Don’ts to Write Website Content
Make use of emotional appeals to describe problems faced by readers For example – Effortless Ways to Ace Writing Website Content
Use a rationale to indicate solutions to problems faced by readers For example – Secrets to Write Best Website Content Or, Facts You Need to Write Amazing Website Content
Use Triggers Words such as What, When, Why & How in order to pique interest For example – What You Should Know About Creating Great Website Content
Make use of an Audacious Promises. For example – Dare you to try these tactics to Ace Website Content Writing
If you aren’t familiar with using any of these tactics. Use the simple formula,
Number or Trigger Word + An Adjective + Keyword + Promise Use this formula, and you can formulate Great Headlines.
7. Do a Thorough Review of Your Completed page of Content
This point actually goes along with the tonality of communication mentioned above. Apart from the tonality of the entire content, make sure that after completion of the text, you look for any missing information or errors, and correct them.
*Hot Tip – Read the content out loud. Doing so will help you assess if the tonality is right and if the text sounds the way it’s intended. This helps one correct the flaws in the structure of the sentence and even common grammatical errors.
8. Keep Updating Your Content
Having outdated content can seem not only boring but even reflects poorly on your business acumen. It can also heavily affect the overall content’s bounce rate, ensuring that readers navigate away from the site after viewing it for a short while.
Creates Hyperlinks – If it’s impossible to edit a pre-written content, don’t be afraid to venture into writing a series of blog posts. Doing this will not only help with creating clickable hyperlinks connecting various blog posts, but also give a timeline of evolving changes and updates within the topic in question.
Establish Credibility and Rapport – Updating your content creates credibility among your readers and builds on trusting rapport between reader and writer.
Don’ts
1. Don’t at any cost, Plagiarize
Writers are inspired artists, but there is a very fine line between being inspired in your written work and plagiarizing. Take inspiration from other writers but refrain from plagiarizing at all costs.
Keep your temptations at bay – Copying content from other bodies of written work can directly result in your work being flagged and penalized.
Come up with original content – It sets you apart and gives the content your own sound voice of reason, intellect, and emotion – making your written work flavourful.
2. Don’t Use Long Sentences
Example of a Long Sentence – The ability to write longer, complex sentences with multiple syllable words in huge paragraphs can definitely make you feel well versed with language, and smarter on the whole, just as this particular sentence does.
Same sentence is broken into multiple smaller ones to make it reader-friendly! Example of a Short Sentence – Longer sentences are made up of complex sentences. They make use of multiple syllable words and make paragraphs huge. They make one seem well versed with the language. Some even feel smarter using longer sentences.
They are understandable by any average person and more comprehensible. Period.
3. Don’t Use Bad Anchor Text
If there’s a clickable link inserted into your text, don’t use a bad anchor text like – Click Here! Use an anchor text that is search engine optimized, and will boost the website’s ranking in search results. Use a creative, relevant, descriptive, and inviting anchor text, to aid with the CTA.
For example –
Don’t Use: Click for more content solutions.
Use this: Webspero offers a range of content creation solution services.
4. Don’t Annoy your Target Audience with Repetitive Content
Put a long hiatus on creating repetitive content. In an attempt to fulfill the SEO goals, keyword bombarding continually in a variety of blog website content posts, don’t stale out your content.
Don’t Repeat Frequently – Be sure that your website’s visitors don’t want to repetitively read about the same concepts over and over again.
For example:
1st Post – 10 Ways to Write Amazing Website Content
2nd Post – Dare you to try these 3 Ways to Formulate Exceptional Content for Websites
3rd Post – Don’t fail to Try these Tactics to Submit Great Website Content
These are all repetitive headlines, titles, and content. Your readers will get bored with repetitive content and fall out from visiting your website again.
Teach New Concepts – They want to learn newer concepts each time. They want to add on the knowledge that they’ve gained over time.
5. Don’t Use Images without a legal right to use them
Don’t use random images – Taking any random image from the internet without seeking permission from the original owner of the picture, graphic, or purchasing it, can result in lawsuits. Refrain from using random images.
Stock Images – Instead, explore many free stock image sites, subscribe to them, and use the free versions of these stock images for your personal or business use. Doing this will keep you safe from a lawsuit.
6. Don’t Overdo Graphic and Images
Usage of graphics and images on websites is a great way to give minor breaks to the text and still be informative ways in which you can educate your audience. However, a website blog page is no Christmas tree that requires too many decorations.
Overdoing the use of graphics and images can make the page look tacky.
It can also result in the page loading slower, and that being the reason readers divert away from the site.
It can be discouraging for potential customers, and they may never revisit your site again, due to the slow loading speed.
7. Don’t Sound Overly Promotional
What makes great quality content? Having the right balance of promotional and non-promotional text makes great content. Sure, the intent of your blog post might be to instigate the purchase of your products and services. However, an overly promotional piece can down the value of your expertise and make it seem like an advertisement instead.
Make the Piece Informative – The right way to promote your expertise is by establishing to your target audience the valuable information that you are able to share, keeping them interested in the services you provide.
8. Don’t Forget Your Target Audiences
Lastly, one major aspect of creating an exceptional piece of content is by swerving all focus towards your target audience. Always keep in mind that your brand, and you as a subject matter expert, might know the in’s and out’s of the service or product offered. At the same time, keep in mind that potential customers might be far less informed.
Defining your target audience is one of the most important aspects of your content marketing strategies.
Here’s how you can define your target audience.
Compline data on your existing customers/readers – this includes their age, location, language, spending patterns and power, interests, and the stage of life.
Go through your Website and Social Media Analytics – Target audience research is key to finding out trends and filling the gaps in your customer analysis. You can study your target audience by going through social media and website analytics.
Keep a check on the competition – After finding out all the data about your target audience, have a look at what your competitor is doing. Follow through their audience engagement to narrow down what’s working and what’s not.
Know the value of your own service/product – In light of all the data collected and defined above, make sure to know how distinctive your service/product is, and list out your features.
Define a target market statement – Everything that you’ve discovered in the last few points defines your target audience. All you now have to do is, define your target audience in one simple audience.
Following these makes certain that your website’s content meets the standard of your readers’ knowledge on a particular subject. Understanding fully-well the need for crispy, concise, and precise website content is not everyone’s piece of cake.
At Webspero, we specialize in generating content that drives up the sales and services of each of our clients. Get in contact with us & hire us for your content needs such as Ad Copywriting, guest post writing, blog management, article writing, etc. – today!
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
Technology evolution never settles at one point because a lot of genius minds are struggling to make it more productive & easy to use. The dependency on digital technology is rising day by day which is also increasing the expectations of users. As per the current trends of world wide web, artificial intelligence integration in voice search is drawing the attention of every marketer. The virtual voice assistants like Amazon Alexa & Google Home are already hitting the market with massive curiosity among people. Thus; it becomes essential for every website to be optimized according to the algorithm of voice search. New strategies for voice search optimization in 2019 are way different than previous practices because this feature requires special attention by digital marketers.
Voice search optimization & how come to existence?
The voice search that we are utilizing currently was actually introduced by Google in 2013 in their latest algorithm called Hummingbird. In just the next 5 years, it evolved to a significant level with the help of machine learning. Currently, people don’t even want to type the words with the keyboard. They need something more convenient that obey every command by recognizing the voice. The voice search optimization is actually the optimization of relevant keywords pointing the web search towards a particular website or mobile application. It is the duty of the best SEO professionals to optimize the content according to the latest voice search trends. Below are some points to guide you for optimizing content for voice search and virtual assistants.
Tips To Optimize The Content According To The Voice Search Algorithm
1. Create Content Including Conversational Tone
While creating the content for a website, keep it in a conversational tone in order to engage more visitors. Lines containing keywords ending with a question mark are helpful in optimizing the website for voice search. For instance, if you say “Ok Google, where is the largest water park in Australia?” The keyword “largest water park in Australia” in this like become content that talks back. In response, the voice assistants answer back with relevant websites that contain such kind of specific words.
2. Consider The Perspective Of The Customer
In a voice search optimized content, you need to write everything from the perspective of a customer. Stop thinking like a marketer using luring phrases to attract potential customers. Start thinking like a customer who actually needs your particular product or service. The content must contain words that add value such as what do they actually need to buy. Before adding keywords, open your voice assistance on the smartphone and try to search for the relevant product or service. What you talk as a potential customer will surely add a great value to your content meant for voice optimization.
3. Prefer Long-Tail Keywords For Voice Search
You must be using voice search assistance on the smartphone to browse the internet nowadays. Have you ever noticed that what you type & what you speak are totally different? Actually, we use long-tail keywords while speaking to the voice assistant. Focus on keyword phrases & long-tail keywords rather than sticking with the primary keyword only. Add the lines that we use in natural language rather the keywords that are meant for bots. For instance, the keyword “Camping sites” has less relevance for voice search as compared to “Suggest the best camping sites for adventure near me”. A random user talks more than he/she writes. Therefore the contest must have long-tail keywords.
4. Focus On Featured Snippets Of Website
The voice search algorithm is utilizing snippets of the website for indexing. A snippet is the summarized content that appears when you try to find something using a search engine. In the search engine results list, some content is mentioned along with the address of every website that must contain your long-tail keywords. Voice search assistant considers snippets in priority to obtain all relevant results according to the user’s search preference. If your website has a well-optimized & informative snippet, the probability of better ranking in the results will be higher.
5. Optimize The Website With Mobile-First Indexing
Mobile-first indexing is the present and future of digital marketing because the number of smartphone users is much higher than PC or laptop users. Google has already rolled out its algorithm that ensures better ranking for a website which is optimized according to mobile display interfaces. Most of the voice searches queries are done through smartphones. If you have a mobile-friendly website with content relevant to voice search, consider it as the best approach for search engine optimization.
Artificial intelligence is rapidly making improvements in the voice search assistance feature and it is surely going to change the way people use the internet. Sooner or later, voice search optimization will become an integral part of the digital marketing process. Thus; it’s better to prepare the websites already according to the upcoming trends.
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
Around 200 billion tweets and 80 million new photos are posted on Twitter and Instagram every year. Is your content targeting these???
Well, this was just the tip of iceberg! There’s an entire ecosystem of user-generated content across the web. Social media platforms like Facebook, Instagram, and Twitter are some of the major sources where you can get the hang of whatever’s happening out there.
So is it right to say you have the ideas, skills, and passion it takes to rule yet just need the right direction? If yes, then fret not, you can channel the power of user-generated content on these popular social networks to come up with some absolutely compelling blog posts of your own.
How?
Good question. Let’s unveil the mystery.
First things first…do anything but don’t underestimate the power of Twitter!
The days of Twitter being regarded as an influencer-only platform are long gone. Today, it is the main source of all news and current happenings across the globe. Social media is the ultimate platform for news these days with billions of users from every corner of the world. So if you are blogger or content marketer, this is the best time for you to harness the social media factor as your inspiration and source of your content.
User generated content can be used in several different ways from getting complete details to coming up with reaction to specific topics. In this post, we will try to understand how one can use the user-generated content to create interesting blog posts.
Why Go With UGC?
Why tell you stories when we have the facts to prove it!
UGC is considered to be:
According to a research by Forrester, user-generated content was found to be approximate:-
50% more RELIABLE
35% more MEMORABLE
20% more ENGAGING!
That’s pretty enough of what you need. So let’s find out the process to reap the goods of user-generated content in your blog posts
Steps to Creating Compelling Blog Posts From User-Generated Content:
1. Find Your Audience
If the person meant does not get your message, it’s no use. The rule applies to content as well. Unless you don’t know who your target audience is, it does not matter how great content you have written. It needs to reach the right audience so that your efforts don’t go in vain. In short, before you fetch UGC out of a social media platform, make sure to identify your audience first.
Decide your niche and then target your audience accordingly.
BONUS: Try to keep your audience group large by covering wider niches yet always be ready to welcome fresh ideas. You can even use the Insights part of your Twitter account to dig more details about your audience.
2. Identify Your Industry-Specific Influencers and Thought Leaders
Once you have done the homework and prepared the domains list, you need to find the thought leaders and influencers in your industry. There are several tools out there you can use to track the relevant leaders in your domain.
BONUS: Don’t forget to list them as per priority and their activities on social media channels. It can prove as a great source for engaging content and topics.
3. Search Relevant, Current Topics
No one wants to stay outdated in this technologically advanced world. Given so, it becomes important that you communicate with your audience through the topics they are interested in. that’s the way you can get a content capable of going viral immediately. Many social networks including Facebook and Twitter already have a dedicated “Trending” section to show the featured current topics.
BONUS: Utilize the trends to find new ideas and create interesting content around it.
4. Get a Hang Of Upcoming Events
Keeping only a track of what’s trending won’t bring you too fat unless you keep your eyes wide open to upcoming events as well. Start ahead and lead by coming up with new content on a topic that is bound to trend in the upcoming days. Try to understand what your audience is thinking of that also matches your domain and then hit the social media with a compelling post around it.
BONUS: You can use Twitter Analytics to stay updated with the upcoming events. Using the tool, you can get complete info about a forthcoming event, including its coverage, date, and other type of demographic data.
5. The Social Media Listening Tool
Probably the best way to gather UGC…with the assistance of any reliable social media listening tool like Socialert, Sprout Social, Sysomos and more, you can receive real-time updates about your targeted keywords and hashtags. Apart from this, it also lets you filter the results based on several parameters, supported keywords, demographics, and more. Doing so helps you track the potential influencers and thought leaders in your domain and then curate the useful tweets accordingly.
Now that’s something I would personally love and that’s the reason I use it in my own business…lesser effort! Lesser stress! Quick results!
There’s also an option to run Sentiment Analysis as well as to define a specific time duration for filtering the unwanted clutter.
6. Search Relevant Info
It becomes difficult to keep track of vast social networks like Instagram and Twitter. At times, they can feel too overwhelming, making it somewhat annoying to find your way. So in order to fetch useful user-generated content out of their native interfaces, you should be ready to spend pretty much time, mind, and resources or you can be specific in your searches!
The more specific you are in your searches, the better and useful information you receive. You can use filters and keywords to focus on particular topics, events, etc.
7. Be Neutral
Just like when judging performance of people, you need to be neutral while creating your blog posts. Only this will ensure authenticity in your content and will not make your posts end up looking totally in favor or against something. The simple approach to do so is to ideate the selected matter from a different perspective.
In some cases, giving your one strong opinion can be more beneficial but that depends all on the topic in consideration and your motive. In any case, just don’t seem as if you are selling your content for some purpose. The advance search option in Twitter is also helpful in bringing you UGC based on sentiments.
8. Be Diverse
Till now, you would have understood that there’s so much about UGC and you can use it in several different ways in your blogs. In majority of cases, content marketers end up adding some viral tweets in their content. It is still a decent way to use UGC yet your focus should be on use it in a completely fresh and diverse way.
Other than tweets, there’s so much you can add like photos, memos, GIFs, compressed videos, and other such content or media. You can also put related links of other social media channels to make your content more engaging, authentic, and of course diverse…
9. Try To Form a Community
The most important rule…never ever manipulate the UGC you use from a social media network! Try to be fair and neutral, without sounding demeaning or sharing any negative comments on it. Your goal is to harness a community that does not spreads hatred or violence.
Whenever you use someone’s content, forget not to appreciate their effort and if it’s personal, you better ask them first before using their content right away. Some may have an issue even if the content is labelled as PUBLIC.
Show your readers respect and that you value their opinion and you will soon harness a healthy community.
A Few Examples of UGC Content You Can Use In Your Business…
While there is an entire pool of UGC out there on different platforms, here are just a few examples of UGC content that you can utilize for your business benefit:
Testimonials
User reviews
Social community
Feature user reviews on your Facebook dynamic product ads
Questionnaires and surveys
Show UGC in product packaging
Run seasonal UGC campaigns on social platforms
Share best reviews on social and include customer’s Instagram photos in emails
And many more….
A Real Life Example:- Starbucks’ White Cup Contest
Who doesn’t know Starbucks yet a very few know how the company utilizes customer reviews and feedback for running productive UGC campaigns. The company launched a “Starbucks’ White Cup Contest” back in April 2014. It asked its customer from across the globe to submit their doodle on the Starbucks cups as well as pictures as entries. The enticing treat for customers was that the winning entry would become the template for its new limited edition cup. Around 4000 customers showed up with their inputs within only 3 weeks. Through such a simple campaign and acceptance of customer feedback, the company gained immense publicity and hype as well as trust of customers.
FINALLY…
After going through the complete story, I am pretty sure that now you better know how you can use user-generated content for creating your own fresh, engaging blog posts. A little research and effort can enable you to garner a significantly wider reader base and traffic.
Get through these tips and you will find them useful MORE than you’d expect. As soon as readers realize that you are providing fresh and info-rich content, they will start connecting to you and you ultimately become a reliable source.
So what’s your strategy to use UGC? Do share your valuable opinions in comments.
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
Content Marketing is an approach that engages customers at all levels. A solid Content-Driven battle is the most essential thing that you need to amplify your marketing. But this will only and only work when it addresses what a large number of people are searching for and sharing on social media, that your competitors are not covering.
So, how will you identify these searches, social and potential competitive gaps?
To achieve these things, you need to follow the following steps:
1. Analyse SEO factors for your topic and discover the hidden winning content ideas. 2. Confirm the content ideas with social media engagement metrics 3. Identify trending questions related your topic
Analyse SEO Factors for Topic and Discover the Hidden Winning Content Ideas
It’s true that SEO can boost your content marketing strategy. First of all create an SEO strategy for your content. Choosing right keywords for your content is very important best weight loss supplement. Keyword selection and optimization should make a high quality content that your audience needs and wants.
For example, a page about “Avoiding Thrombocytopenia” describe ways to prevent decrement in the number of platelets. But the search engines might not rank that page highly if people are searching instead for “Increase platelets tips”. Your content must be written in the correct language, a language that is known to your users.
There are a variety of tools like Moz, keyword planner and semrush that help you to discover the specific ways that people may be searching for your content. If you are using Moz, you must target on high Volume, low Difficulty, high Opportunity and high Potential. You can also view some OF the related suggestions.
In order to get the most value out of this research, it’s important to build content for search. Make sure to use the targeted keywords in the URL, title and headings (h1, h2, etc.) of your content where possible.
Confirmation through Social Media Engagement Metrics
Getting traffic through organic search is only the one part of equation as social media is becoming a more important source of referral traffic. Social Media engagements can do wonders for your Business. So before using the keywords, it’s important to know that whether your final keywords attract engagement and if yes, then in what format. Each Social Media need different formats to get engagements. Do research either manually or through online tools. By focussing on Social Media Engagement, you will complete the second part of the equation.
Identify Trending Questions Related to your Topic
Forums are also a good way to cover the keywords and topics related to your targeted keywords. The Forums will tell the original area of interests on which people find challenges and do discussions. Covering these types of topics will optimise the content according to the users. Also you can answer the related questions, put your perspective and obviously brand in front of a targeted audience.
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
