According to Hubspot’s 2021 report, more than 53% of the world’s population is active on social media. In one of the surveys, 83% of the marketers said that quality is more important than quantity in social media posts. So now you know how crucial it is to have a proper social media content strategy for your business. In order to attain new followers and keep your old followers interested, you have to post unique content on your social media handle consistently.
Social media is an incredible posting platform that helps build your brand authority. You don’t need complicated and extraordinary buzzwords to make your content stand out from the rest. Social media content marketing is the process of creating engaging content that is simple to understand, discusses your users’ challenges, and is unique enough to entice the interest of your target audience.
What is good social media content?
There is no magic mantra to creating great social media content that gathers attention. Good content is no doubt informative that your visitors find useful and interesting. Appealing videos and images can increase your engagement by 2x. That is why It’s always advisable to add visuals to your long-form content in order to delight your audience. When you look up different social media post ideas on the internet, you’ll notice how people use photographs to connect all of their facts and garner unexpected attention for their content.
Now, the real question is,
How to create content for social media?
The following is a list of brilliant content ideas that will help you create content better than expected. These content ideas work equally amazing for small businesses. Check them out now!
Create consistent series of content
A single content idea can help you create a series of content that will allow you to stay consistent in front of your potential audience. When your followers have a little idea about what is coming next, they are more likely to visit your social media account to keep themselves updated.
For example, Vancouver magazine has conversations with different food editors on their Instagram Live on their ‘Takeout Thursdays.’ You can see the below video for better understanding.
Post relevant content
Relevant content helps you connect with your audience at a deep level. The best method is to create your blog posts with curated content to increase your brand loyalty. Now the question arises,
What is curated content in social media?
Curated content is content by other people you choose to share on social media. You can choose anything from expert advice to any informative blog from your niche that your audience enjoys. If you want your content curation strategy to leave some major impact, make sure to include the best podcasts, ebooks, and blog posts in your content. Then, add your own comments in those posts and present yourself as a thought leader.
The best example is Mari Smith, who is considered the queen of Facebook and always added her unique touch while sharing someone else’s content. The below post is the best example of her content curation strategy:
Host different contests and offer giveaway?
According to a report by Outgrow, 33% of the contestants who participate in giveaways are open to receiving information regarding brands. Competition and free stuff are two things that every individual enjoys. That is why different contests and giveaways are a great way to build a strong community. When people show interest in participating in your events, they eventually follow your account and see your services.
For example, Zappos, a well-known shoe brand, held a contest called #ImNotABox, in which its fans were urged to share how they recycle their empty shoe boxes in unique ways.
Repurposing your content is the process of updating your earlier effective posts with some additional information and images. You can even create videos of your previous content and share it on social media platforms like Facebook, Instagram, etc. It is not just copy-paste; it’s about improvising your content in such a way that it gathers maximum attention.
Take ‘A Future Without Breast Cancer,’ for example, which collated and crafted a moment from their earlier tweets to demonstrate the success of their Run For the Cure campaign.
Challenge your followers
You can challenge your followers to something unusual to show the availability of your product. Try to think of creative ideas that your customers can do with your product.
For example, the machine-washable rugs brand Ruggable challenged its users on Facebook to make a blast on their rugs and post pictures and videos about it as proof of their rug’s washability.
Post a tutorial video
According to Hubspot’s surveys, 54 percent of customers prefer to watch a video from a business they support. A video is a great way to expose your expertise and skills. In addition, a tutorial and how-to video help you build trust among your followers and educate them about your brand.
Sephora’s Instagram smokey eye tutorial is the best example for this point.
Add memes to your blogs
An evolutionary biologist and author, Richard Dawkins, coined the meme as a replica of our ideas, cultures, and customs that travels like a virus from person to person. Truth to be told, this idea might strike as silly at first, but it is an exceptionally amazing way to broadcast your message with a little bit of humor.
Check out the below meme by Gucci and how amazingly they impressed its followers in no time during their 2017 #TFWGucci campaign.
Throw some light on your customers
Create a post showing what your customers are doing with your products and services. In this way, you allow your customers to feel special and increase customer loyalty.
For example, check out the Instagram video, ‘What’d Ya Do With It? Wednesdays!’ series by The Featured Farmhouse.
Post BTS videos of your brand
Your audience loves to know what is happening in your business behind the scenes. It’s something that might fascinate them more than your original brand content. For example, some brands might make a BTS video with the most popular celebrities to get maximum attention. Like Billboard, who brought K-pop stars BTS in their behind-the-scenes videos. Don’t worry; you don’t have to do the same.
Simply a tour of your business office or making your product will do the job. However, audiences value authentic content in which you offer a sneak peek of what happens behind the camera.
J.Crew, for example, provided behind-the-scenes access to the manufacturing procedures of some of their most popular outfits.
Take advantage of the hot topic.
There is no harm in doing something that everyone is doing. You can always expand your creative horizon on the trendiest topic too. It saves you time and helps you attain the limelight you were yearning for.
Check out the below link for how ScoreOnKing and TorontoBrewing profited from Will Smith slapping Chris Rock on the Oscars stage meme.
All in All,
The above social media content ideas work remarkably well for small businesses too. Creating a consistent series of interesting content piques the interest of your audience. Repurposed content is a great way to remind your audience about your remarkable brand and service. In addition, you can host different giveaways and challenges to build a strong community for your brand.