Every second, Google receives around 40,000 search queries. There is almost no service that is not available online, thanks to technological advancements and the Internet. When anything happens, everyone’s initial reaction is to look it up on the Internet.
For example, let’s say you’re experiencing severe back pain and can’t figure out what’s causing it. In this case, what will be your first move? I’m guessing you will pull out your phones and look up the causes of back pain online. According to an Insider Intelligence report, 85.4% of Internet users look for information online at least once a month. As you can see, the internet has a huge impact on us.
Compared to other searches, Google searches bring 3x the number of people to hospital websites. This data shows that traditional marketing has become a thing of the past, even for medical services. Digital marketing is an effective way for dentists to brush their practices and attract new patients. If someone is suffering from cavities, they are probably looking for a great dentist online in their area.
So if you are facing trouble in bringing leads and traffic to your dental website, now is the time to bring your website under the shadow of digital marketing agencies for dentists. Their well-established and effective strategies will increase your brand’s visibility online and help it grow.
Let’s talk about digital marketing services for dentists in more detail.
Here we begin,
What is Digital Marketing for Dentists?
For dentists, digital marketing is the act of improving their website’s online visibility by using methods such as content creation, distribution, and monitoring to get better outcomes and more clients.
Always remember that high-quality content is the key. It’s not that there are some amazing digital marketing strategies that you must know for the successful marketing of your dentist business.
What are the top digital marketing strategies for dentists?
77% of the patients use search engines before making an appointment. Check out the following strategies to bring your website to the top of search results.
Responsive and fully-functional website
A Hubspot report stated that 73.1% of web designers say that a non-responsive design is the most common reason for users to abandon a website. A fully-functional website that contains all the necessary information regarding your dental clinic is the first step towards increasing your brand’s online presence.
Millions of people will be seeking your services through their mobile devices. So make sure your website is optimized for these small devices and also include the following details:
- Your clinic’s address
- Testimonials and reviews
- All the information regarding your services
- Online chat assistant for easy communication
- Offer them options to make online appointments
Except for the chat support, VistaDental, a dental practice in Medicine Hat, Alberta, Canada, includes all of the above information on its website. If you want, you can check their website at https://vistadentalmh.net/.
60% of marketers create at least one piece of content every day. The main aim of content creation is to educate your potential clients about your services and how you can help them get rid of their dental problems.
The idea is to educate, attract, and convert them into your customers. Informational blogs on your dental website will help you rank higher on SERPs. Your blogs can be regarding remedies for any dental problem, health tips, and any latest dental information that you can share.
For example, Simco Family Dentistry, a dental clinic in Ferrie, Canada, posts some useful tips to take care of your teeth in its blogs that help them grab their clients’ attention.
Social media marketing
According to Hubspot’s 2022 report, more than 53% of the world’s population is active on social media. This data shows you how crucial it is for you to promote your business on social media platforms.
People now and then look for dental treatment, and nothing is more convenient for them to find someone on the platform they use the most. You can perform the following tactics on social media to divert attention toward your website.
- You can share some informational dental content on social media.
- Post videos and infographics regarding your business.
- Share your business ads.
The best example is LosCerritosDental, which tries to engage Facebook followers with effective infographics and ads regarding its services.
Make use of Local SEO
46% of Google searches are looking for local information. Local SEO is an effective digital marketing strategy for dentists that helps them promote their services among their local audience and gain more clients.
When your dental website ranks on top of every search result, you will automatically see an increase in your business. 76% of people who look for a business online visit it within 24 hours. Local SEO requires you to optimize your website with long-tail and volume-driven keywords that will drive traffic toward your dental business.
The below screenshot shows you how VistaDental attained a 4.24% increase in their website traffic in March with the help of SEO.
A report stated that 55% of internet users watch online videos every day. So now you know why video marketing is crucial for your dental business.
To get the best results for your dental business, you can post some compelling videos on platforms like Facebook, LinkedIn, YouTube, etc. You can create the following types of videos,
- Introductory video of your dental clinic
- Educational videos regarding any the dental procedures
- Testimonial video in which your client sings some praises for you
The below video by Valley Dental Works is a great example of an effective video marketing strategy.
Research by Whiteboard Marketing claimed that paid advertising is five times more likely to lead to conversions. It’s an excellent method to showcase your services in front of your potential audience.
Promote relevant and lead-generating content with powerful CTA for better results. When you capture the attention of the right customers, you outrank your competitors in no time.
A report by Hubspot claimed that email marketing offers the highest ROI to small businesses. The process is quite simple. First, you have to create a database of your customers and send them informative emails.
For example, you can educate them about your dental practices and how your painless procedures help them eliminate dental problems. To attain maximum results, use personalized emails in your email marketing campaign.
Latest Trends and Technologies
Here are some of the latest trends and technologies that you can use to improve your digital marketing efforts:
- Virtual reality (VR): VR can be used to give potential patients a virtual tour of your dental practice. This can help them to see your practice and its facilities before they even set foot in the door.
- Augmented reality (AR): AR can be used to provide potential patients with information about your dental services. For example, you could use AR to show patients how different dental procedures work.
- Artificial intelligence (AI): AI can be used to automate tasks, such as scheduling appointments and sending reminders. This can free up your time so that you can focus on providing care to your patients.
By using the latest trends and technologies, you can create a digital marketing strategy that will help you to reach more potential patients and grow your dental practice.
Why is digital marketing important to your dental practices?
By bringing your dental business under the umbrella of digital marketing, you can expand its reach by 2x. It’s a successful strategy that will offer you the following advantages:
Digital marketing is a budget-friendly practice that will quickly offer remarkable results to your business. The ultimate goal of this strategy is to bring maximum patients to your business. In this process, you bid on phrases that you know your potential clients use to avail of your services.
You only have to pay when your target audience clicks on your dental advertisement, even in PPC Services.
Reach patients at the best time
You send your customized message to your customers exactly when they need it through digital marketing. As a result, you come in front of different people like those looking for dentists, who are not looking for a dentist but might consider you after the ad, etc. Therefore, it is an effective way to reach relevant audiences and increase your business deals.
Improve your brand’s visibility online
The major objective of digital marketing campaigns is to increase your dental business’s visibility online. The processes like SEO and PPC help you rank on the search engines and bring your brand in front of a larger audience. With better exposure, you will attain more patients and automatically more ROI.
Convert more leads into customers
Your dental website’s engaging content and smooth user interface will help you convert your potential lead into your client. In addition, these strategies help you maintain an online presence that will keep bringing more and more customers to your website. From attracting more customers to delighting your customers, digital marketing covers everything.
What are the difficulties dentists face in digital marketing?
The most difficult aspect of a dentist’s digital marketing plan is raising brand awareness. They become puzzled as a result of the numerous suggestions they receive. Then, they land up with strategies that don’t help them gain the right attention for their dental practice.
Create your buyer’s persona as the initial stage in your digital marketing plan. Your digital marketing approach will succeed when you have a thorough understanding of your target demographic.
The other difficulty is generating high-quality leads for their dental business. When maximum traffic doesn’t land on your website, your digital marketing strategy is not working.
Apart from creating your buyer persona, you can offer some free downloads to entice your persona’s interest in your services.
There will be occasions when lead conversion is tough. However, the goal of lead generation is to convert leads into customers, and if this isn’t occurring, there’s something you should do differently to get better outcomes.
Make sure your landing page is clear and simple to navigate so customers can schedule appointments. It must include all of the information they require and methods for scheduling their appointment.
Compliance with Regulations
Dentists need to ensure that their digital marketing efforts comply with legal and ethical regulations specific to the healthcare industry. This includes maintaining patient privacy, adhering to advertising guidelines, and being cautious with patient testimonials and endorsements.
The dental industry is highly competitive, and dentists need to find effective strategies to stand out from their competitors. It can be challenging to differentiate their services and attract potential patients in a crowded digital landscape.
Online Reputation Management
Dentists must actively manage their online reputation to maintain a positive image. Negative reviews or feedback can significantly impact their reputation and potential patient trust. Managing and responding to online reviews and feedback is crucial for building credibility and trustworthiness.
Dentists may lack the technical knowledge and skills required for effective digital marketing. They may struggle with understanding and implementing various digital marketing tools and techniques, such as search engine optimization (SEO), social media marketing, or content marketing.
Digital marketing is a cutting-edge marketing method for bringing your dental services to the attention of your target audience. High-quality content about your services will inform them and assist you in promoting your expertise. A well-established email marketing and video marketing campaign is a great approach to getting more people to visit your website and convert them into customers.