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How Does Digital Marketing Offer Maximum Benefits To Dentists?

How Does Digital Marketing Offer Maximum Benefits To Dentists?

Every second, Google receives around 40,000 search queries. There is almost no service that is not available online, thanks to technological advancements and the Internet. When anything happens, everyone’s initial reaction is to look it up on the Internet. For example, let’s say you’re experiencing severe back pain and can’t figure out what’s causing it. In this case, what will be your first move? I’m guessing you will pull out your phones and look up causes of back pain online. According to an Insider Intelligence report, 85.4% of Internet users look for information online at least once a month. As you can see, the internet has a huge impact on us.

Compared to other searches, Google searches bring 3x the number of people to hospital websites. This data shows that traditional marketing has become a thing of the past, even for medical services. Digital marketing is an effective way for dentists to brush their practices and attract new patients. If someone is suffering from cavities, they are probably looking for a great dentist online in their area. 

So if you are facing troubles in bringing leads and traffic to your dental website, now is the time to bring your website under the shadow of digital marketing agencies for dentists. Their well-established and effective strategies will increase your brand’s visibility online and help it grow. 

Let’s talk about digital marketing services for dentists in more detail. 

Here we begin,

What is Digital Marketing for Dentists?

For dentists, digital marketing is the act of improving their website’s online visibility by using methods such as content creation, distribution, and monitoring to get better outcomes and more clients.

Always remember that high-quality content is the key. It’s not that there are some amazing digital marketing strategies that you must know for the successful marketing of your dentist business.

What are the top digital marketing strategies for dentists?

77% of the patients use search engines before making an appointment. Check out the following strategies to bring your website to the top of search results. 

Responsive and fully-functional website

A Hubspot report stated that 73.1% of web designers say that a non-responsive design is the most common reason for users to abandon a  website. A fully-functional website that contains all necessary information regarding your dental clinic is the first step towards increasing your brand’s online presence. Millions of people will be seeking your services through their mobile devices. So make sure your website is optimized for these small devices and also include the following details:

  • Your clinic’s address
  • Testimonials and reviews
  • All the information regarding your services
  • Online chat assistant for easy communication
  • Offer them options to make online appointments

Except for the chat support, VistaDental, a dental practice in Medicine Hat, Alberta, Canada, includes all of the above information on its website. If you want, you can check their website at https://vistadentalmh.net/.

Content marketing 

60% of marketers create at least one piece of content every day. The main aim of content creation is to educate your potential clients about your services and how you can help them get rid of their dental problems. The idea is to educate, attract, and convert them into your customers. Informational blogs on your dental website will help you rank higher on SERPs. Your blogs can be regarding remedies for any dental problem, health tips, and any latest dental information that you can share. 

For example, Simco Family Dentistry, a dental clinic in Ferrie, Canada, posts some useful tips to take care of your teeth in its blogs that help them grab their clients’ attention.

Social media marketing 

According to Hubspot’s 2022 report, more than 53% of the world’s population is active on social media. This data shows you how crucial it is for you to promote your business on social media platforms. People now and then look for dental treatment, and nothing is more convenient for them to find someone on the platform they use the most. You can perform the following tactics on social media to divert attention toward your website.

  • You can share some informational dental content on social media.
  • Post videos and infographics regarding your business.
  • Share your business ads.

The best example is LosCerritosDental, which tries to engage Facebook followers with effective infographics and ads regarding its services.

Facebook For Dentists

Make use of Local SEO

 46% of Google searches are looking for local information. Local SEO is an effective digital marketing strategy for dentists that helps them promote their services among their local audience and gain more clients. When your dental website ranks on top of every search result, you will automatically see an increase in your business. 76% of people who look for a business online visit it within 24 hours. Local SEO requires you to optimize your website with long-tail and volume-driven keywords that will drive traffic toward your dental business.

The below screenshot shows you how VistaDental attained a 4.24% increase in their website traffic in March with the help of SEO. 

Dentist Marketing

Video marketing

A report stated that 55% of internet users watch online videos every day. So now you know why video marketing is crucial for your dental business. To get the best results for your dental business, you can post some compelling videos on platforms like Facebook, LinkedIn, YouTube etc. You can create the following types of videos, 

  • Introductory video of your dental clinic
  • Educational videos regarding any the dental procedures
  • Testimonial video in which your client sings some praises for you

The below video by Valley Dental Works is a great example of an effective video marketing strategy.

Paid Advertising

Research by Whiteboard Marketing claimed that paid advertising is five times more likely to lead to conversions. It’s an excellent method to showcase your services in front of your potential audience. Promote relevant and lead-generating content with powerful CTA for better results. When you capture the attention of the right customers, you outrank your competitors in no time.

Email Marketing

A report by Hubspot claimed that email marketing offers the highest ROI to small businesses. The process is quite simple. First, you have to create a database of your customers and send them informative emails. For example, you can educate them about your dental practices and how your painless procedures help them get rid of dental problems. To attain maximum results, use personalized emails in your email marketing campaign.

Why is digital marketing important to your dental practices?

By bringing your dental business under the umbrella of digital marketing, you can expand its reach by 2x. It’s a successful strategy that will offer you the following advantages:

Cost- effective

Digital marketing is a budget-friendly practice that will quickly offer remarkable results to your business. The ultimate goal of this strategy is to bring maximum patients to your business. In this process, you bid on phrases that you know your potential clients use to avail your services. You only have to pay when your target audience clicks on your dental advertisement, even in PPC marketing. 

Reach patients at the best time

You send your customized message to your customers exactly when they need it through digital marketing. As a result, you come in front of different people like those looking for dentists, who are not looking for a dentist but might consider you after the ad etc. Therefore, it is an effective way to reach relevant audiences and increase your business deals. 

Improve your brand’s visibility online

The major objective of digital marketing campaigns is to increase your dental business’s visibility online. The processes like SEO and PPC help you rank on the search engines and bring your brand in front of a larger audience. With better exposure, you will attain more patients and automatically more ROI.

Convert more leads into customers

Your dental website’s engaging content and smooth user interface will help you convert your potential lead into your client. In addition, these strategies help you maintain an online presence that will keep bringing more and more customers to your website. From attracting more customers to delighting your customers, digital marketing covers everything.

What are the difficulties dentists face in digital marketing?

Brand awareness

The most difficult aspect of a dentist’s digital marketing plan is raising brand awareness. They become puzzled as a result of the numerous suggestions they receive. Then, they land up with strategies that don’t help them gain the right attention for their dental practice.

Solution

Create your buyer’s persona as the initial stage in your digital marketing plan. Your digital marketing approach will succeed when you have a thorough understanding of your target demographic.

Lead generation

The other difficulty is generating high-quality leads for their dental business. When maximum traffic doesn’t land on your website, your digital marketing strategy is not working. 

Solution

Apart from creating your buyer persona, you can offer some free downloads to entice your persona’s interest in your services. 

Drive sales

There will be occasions when lead conversion is tough. However, the goal of lead generation is to convert leads into customers, and if this isn’t occurring, there’s something you should do differently to get better outcomes.

Solution

Make sure your landing page is clear and simple to navigate so customers can schedule appointments. It must include all of the information they require and methods for scheduling their appointment.

Final Words

Digital marketing is a cutting-edge marketing method for bringing your dental services to the attention of your target audience. High-quality content about your services will inform them and assist you in promoting your expertise. A well-established email marketing and video marketing campaign is a great approach to getting more people to visit your website and convert them into customers.

5 Reasons To Use Digital Marketing Services To Transform Your Business

5 Reasons To Use Digital Marketing Services To Transform Your Business

Digitalization is touching the lives of every single person even if they are unaware of it completely. One of the biggest advantages of digital connectivity is its potential to simplify communication as never before. This is the main reason why marketing is rapidly shifting from print media to digital media. Go to the flashback of two decades and imagine the world when digital connectivity was at the budding stage. Your business was still running but its marketing strategies were completely based on print media. Electronic media was only approachable to big corporate houses that had the budget to advertise on television. 

This is the era of high-speed internet connectivity where people of every age are optimally utilizing online connectivity for personal as well as commercial purposes. If you are still waiting for the right time or confused about whether to onboard the business on a digital platform or not, please don’t delay more than this. As a business owner, you must be aware of this fact that making the right decision at the right time is your only key to success. Here we elaborating some of the most convincing reasons to make you realize the importance of digital marketing services. 

Understanding digital marketing in a nutshell 

The number of internet users is continuously increasing all over the world because everyone has started depending on online services for various purposes. The word “marketing” comprises unlimited possibilities that evolved a lot from the start of civilization. As digital trends come to existence, marketing strategies reach their advanced level. The main objective of marketing as per current times is reaching every potential customer through various services available on the internet. For instance, most of the internet users access social media services like Facebook & Twitter. Thus; approaching them through these platforms increases the chances of improving your sales. In short, targeting potential customers by advertising your product or service where they mostly visit is called digital marketing. Now the concept of digital marketing is clear. Let’s go further to understand its significance to transform your business. 

Major reasons to adopt digital marketing services for your business promotion 

 

  • Global exposure to your products & services

You may be producing world-class products or services but they are popular in a specific region only because of the lack of marketing. Sometimes, it is seen that the inferior quality products of a renowned company also gain an adequate customer base because of its perfect marketing campaigning. Why your product remains in shadow even it is capable to compete in the global market? Strong networks of global shipping & secure international payment gateway options have made it possible to trade in any corner of the world. However, the first requirement is a user-friendly website or mobile app & its successful marketing. In the digital world, these platforms are responsible to represent your business. If you are doing it yourself, chances are you must be making some common digital marketing mistakes that are holding you back from growth and more sales. The digital marketing services experts are assigned with tasks to promote your business links virtually for targeting potential customers in specific locations.

  • Possibilities to get a longer customers line 

Digital marketing opens a wider door to engage maximum possible customers. You must be aware of this fact that the digital revolution has approaches beyond the boundaries of countries and barriers of oceans. If your business is not doing well in the location where it exists physically, start searching for a new market virtually with the help of digital marketing. Even if it is running fluently at a constant level, digital marketing services can help in improving revenue percentage. 

 

  • Agile & affordable as compared to traditional marketing strategies

 

Imagine the era of print media dominance when even the smallest mistake was also irreversible after advertising until you heavily invest again. Once the defective poster or banner is printed, it will remain constant until replaced with a new one. Also, on every new product launch, you need to invest again in new promotional activities which are very expensive. If you want to increase the criteria for targeting new customers, investment increases much higher.

As compared to print media, digital marketing is very affordable. You just need to hire a digital marketing agency that provides the complete package from the construction of your website to successfully execute marketing campaigning. The marketing strategies of digital platforms are highly customizable. You can make necessary changes in the text content or graphics any time without extra investment. 

 

  • Opportunity to build better communication with customers 

 

Lack of two-way communication is considered as one of the biggest drawbacks for any business. Generally, it is seen that customers cannot approach manufacturers for providing proper feedback because of the lack of a two-way channel. You can build a healthy relationship with existing & potential customers with the help of digital modes of marketing. People can approach through multiple modes of communication whether it is email or direct chat through the official website. Also, the official pages on social media platforms like Twitter & Facebook can help in engaging people in personal messages and comments section. You must have seen the accounts of enterprise-level businesses active on social media engaging people with interesting stuff like new product launch events, quiz contests special interaction hours. Such kinds of communications create long-term relationships with customers. 

 

  • Survival option in cutthroat competition

 

The competition in the market is getting tougher with time. Most of your competitors must be already utilizing the digital services of marketing. If you will not hire a digital marketing services agency, they will surpass you and reach a new level where you cannot even imagine. Even in digital marketing practices, strategies are changing every day. If your marketers are not adopting the marketing strategies according to the current algorithm of a search engine, other competitors will leave you behind. By depending on traditional marketing practices, your business cannot survive for a long time. Even if manage to survive, adequate growth is not possible. 

From the information, we are mentioning above, it has now become crystal clear why your business needs digital marketing strategies. Putting your business online is the need of the hour. Delay or ignoring means letting others dominate the market where you are targeting.