Best Tools That SEO Experts Actually Use In 2022

There are more than thousands of online SEO tools available on the internet, which can confuse anyone, especially beginners in the field. Thankfully, finding the best SEO tools is now easy, as we’ve compiled them all here. In addition to our team of 50 SEO experts, we polled over 300 other SEO professionals about which SEO software and keyword tracking tools they consider best. However, it is not necessary to try all of these tools; you just need to choose the ones that are most suitable for your business.

Best SEO Tools

SEO Tools: Why Use Them?

SEO is a diverse and wide-reaching topic, but with the right tool, you can save time and effort while optimizing almost any aspect of your site. The right SEO ranking software can help you perform a full site audit, check for duplicate content or broken links on your web pages, or analyze keywords to determine the best ones to target on your page.

By using SEO tools, you can save time on data analysis and keyword research. Using these tools, you can see what parts of your strategy are working and which parts need some improvement. Furthermore, the best SEO tools provide reports about your performance and strategies compared to your competitors as well as where the most opportunity exists. In addition, they offer the possibility of measuring search performance in individual geographic regions, languages, or countries.

As time passes, everything improves and so will the number of your projects. SEO tools can help you assess the performance of each website in real-time if you manage more than one. The majority of entrepreneurs with multiple websites put a lot of information in spreadsheets and analyze it manually. This process is time-consuming, overwhelming, and carries the risk of inaccurate reports. Thankfully, SEO software allows you to generate accurate reports instantly and save countless hours.

Best SEO Tools in 2022

Below are the seo tools that all the top digital marketers use in 2022. SEO experts use these SEO tools to help them optimize their content, see how well they’re doing, and make sure they are getting the most out of their site.

Google Keyword Planner

Google Keyword Planner is a free SEO keyword tool that you can use to get new ideas for keywords, analyze your website’s current level of traffic, and gauge potential competition. The best part about this tool is that it’s completely free—no credit card required.

It was launched in 2012 and has since become the most popular keyword research tool on the market because it’s easy to use, free, and full of useful information. What makes this SEO analysis tool so helpful for analyzing your site’s search traffic is that it provides a ton of granular data on how many people are searching for which keywords. This makes it easier to figure out which ones you should target with your content marketing efforts because they’ll have the most relevant searches per month (RPM).

The Google Keyword Planner displays data based on two types of searches: broad and exact match. Broad matches include misspellings or synonyms while exact matches only show words that are exactly typed into a search bar without any modifications or additions.

Are there any downsides? Only one – you’ll only be able to access this data if you already have an active AdWords account at all times unless you want to pay $150 per month or go through the hassle of setting one up just to use Keyword Planner every once in a while.


Linkody is a link-building tool that helps you find and contact influencers, and contact sites and build relationships with them. It also helps you to find the most valuable links for your website. It is a great tool for finding link-building opportunities. It is a paid tool but it has many free features including:

Finding Influencers: You can use this feature to find people in your niche that have large followings on social media channels like Twitter, Instagram, Facebook etc. These are usually the best targets because they have already built up an audience which means if you get them to share your content or guest post, chances are they will bring along some of their followers with them.

Finding Link Building Opportunities: This feature will tell you which websites out there would be willing to accept guest posts from your site or even list it as an authoritative link source on their own site. This can be really powerful if done right since these listings are often seen as having more weight than others by Google due to being considered “earned” rather than “purchased” links.

Google Analytics

Best SEO Tool - Google Analytics

Google Analytics is a free SEO tool that can tell you about your website traffic and how people use it. It is the best seo online tool for understanding your audience and how they engage with your content. It’s an essential SEO ranking software for any business that wants to make sense of their data, as it will help you get a better understanding of what makes users tick on the internet today.

Beginning with Google Analytics is very easy, and you can begin tracking key business metrics immediately. As your needs grow, the more complex Google Analytics becomes. Spend as much time as possible on it, and you will reap the benefits.

As you collect data from different channels, you gain more opportunities for optimization, new ideas, and a deeper understanding of how everything connects to the company as a whole.

Your website and business can increase their return on investment only if you have web data and know exactly how they perform. 

A crucial component of any digital marketing strategy is data, and putting the right tools in place prior to any marketing attempts ensures you are getting the results you want. It is imperative for your business to be a machine that reacts quickly to changing factors. Using web data, you can find out what is happening on your website. GA integrates perfectly with other Google products, so if you’re using other Google-based marketing tools, tracking their results with GA is crucial.


DeepCrawl is an enterprise-class web crawler that provides a wide range of in-depth SEO and technical analysis reports. Its extensive reporting and analysis capabilities help you to identify opportunities and problems on your website. With DeepCrawl, you can:

Move beyond just ranking checklists by taking advantage of its powerful SEO reporting capabilities. This SEO tool allows you to conduct advanced search queries to discover what visitors are searching for on your website or blog.

Moreover, you can get detailed information about page status tags (HTML, meta), redirects, robots.txt files, images, CSS/JS files, links between pages, and much more


Ahrefs is an SEO tool that can be used for backlink analysis. It’s a great tool to find backlinks, keywords, and even competitors’ backlinks. It has some advanced features that you’ll only find in tools like Moz and SEMRush at the moment.

It is one of the best seo tools on this list because it does more than just give you information about your site’s performance – it gives you data from millions of other websites over time so you can get an overall picture of how your site ranks compared to all others.

The Keyword Explorer of Ahrefs lets you gauge the popularity of any search query as well as find related keywords that are relevant to your business. For instance, each month in the United States alone, Google searches for the term “bitcoin” reach an average of 6.5 million.


With AccuRanker, you are able to find keywords with high search volume and low competition. You can also use it to find keywords that are more specific and have a high search volume. This tool will help you determine what pages on your website need improvement based on the keywords that visitors are using when they arrive at your site.

When it comes to keyword tracking, AccuRanker offers all of the tools you could wish for. To name a few:

  • Monitoring of keywords across multiple search engines. 
  • Updates to rankings: every 24 hours, keywords are refreshed.
  • You can have an unlimited number of domains and users.
  • Supports all languages. 
  • Creation of custom reporting templates. 
  • Various metrics to choose from.


SEMrush is a powerful and comprehensive suite of digital marketing tools. It’s well-known among SEO professionals for its ability to help you find the keywords you want to target, but it’s also useful for competitor analysis and even web crawling.

There is a lot of data available from Semrush not only relating to SEO but also PPC. So, if you want a tool that covers both, this is a superior option to Ahrefs. Using SEMrush’s ‘keyword intent’ tool will enable you to identify those keywords that are most relevant to your business or those with the greatest likelihood of resulting in sales

SEMrush offers many benefits:

  • Advanced level content marketing 
  • A comprehensive overview of the domain
  • Streamlined reporting
  • Extensive keyword research
  • Engaging and creative PPC campaigns
  • Monitoring and evaluating social media
  • Website traffic statistics
  • Tracking of positions

Majestic SEO

Majestic SEO is the best tool for checking backlinks. It has been around since 2003, and it’s still going strong. If you want to check the authority of websites, Majestic SEO is a great place to do it. You can also use this tool to find out how many backlinks a site has and where they are coming from—provided that they’re not private links or paid links (which most of them aren’t).

It is an SEO tool that only specializes in link analysis. Therefore, unlike other tools such SEMrush or Ahrefs, Majestic is limited to backlinks. In other words, this tool isn’t capable of keyword research, SEO site audits, and on-page SEO analysis.

Raven Tools

Raven Tools is a suite of SEO tools that will help you with your SEO efforts. It has three main products: Raven, Raven Tools, and Raven Spyglass. All three products are paid tools but they offer a free trial for all new users.

If you’re looking for a way to optimize your website or mobile app, then the best thing to do is use these tools. They’ll help you with content creation, keyword research (keyword suggestions), on-page optimization, and much more.


Ubersuggest is a keyword research tool that helps you find long-tail keywords. It’s easy to use, and it’s free. This one a great tool for beginners, as well as experienced SEOs. The tool works by finding related words people type into Google when they’re looking for something else. 

For example, if someone searches Google for “professional resume writing service,” Ubersuggest can show you other things people have looked up in the past: “best professional resume writing service,” or “most affordable professional resume writing services.”

You can also use Ubersuggest to create a list of all possible words associated with any topic or industry (like accounting software), then use that list in conjunction with other keyword tools like Keyword Planner by Google or Moz Pro to get more ideas and insights into how your target audience thinks about their problems and needs—which can help inform your SEO strategy and content creation.


Serpstat is a tool that helps you to find the best keywords for your website and your competitors’ backlinks. Oleg Salamaha founded Serpstat, an SEO software suite. From just a keyword research tool, it has slowly evolved into a business growth tool that contains features for link building, PPC, Precise SEO, and a lot more. The Serpstat interface will be familiar to those who have ever used major SEO tools (such as Moz or SEMrush).

Google Trends

Google Trends is a free tool that shows you the most popular search queries over time, based on what people are searching for in Google. It shows you the search volume for keywords and phrases and also provides related queries so you can see how the search volume of your keyword or phrase has changed over time. 

Additionally, it shows related search terms that could be useful if you’re trying to reach out to new people who may not know exactly what they’re looking for but know something similar enough to your original term that they might consider using it too.

Answer The Public

Answer The Public is a free tool you can use to find out what people are searching for, and what they are looking for when they search for it. It’s a great way of finding keywords that you might not have thought of before.

It will tell you how many people do or don’t search for something, and how many searches there are overall per month both worldwide and locally. There’s also an option to check if your website is listed on the first page of Google results when someone searches for these terms.


Siteliner is a free SEO tool that helps you analyze your website and find out what is wrong with it. It also provides suggestions on how to fix these problems. Siteliner has several features that enable you to fully understand the performance of your website. You can use this tool to get information about the backlinks pointing at your site, as well as its traffic history, keyword rankings and more. 

Additionally, Siteliner allows you to check whether there are any issues with loading speed or server response time on your page. It also provides recommendations on how to overcome these problems so that users see faster loading times when visiting your site


GTmetrix is a website speed test tool that enables you to analyze your site’s performance and see how it performs in terms of page size, load time, and other metrics. It also provides recommendations on how you can improve your speed score. GTmetrix was built specifically as a responsive web design testing tool, so it will automatically detect any changes in the code when you make edits on the fly.

With GTmetrix’s Pro Plan subscription ($29/month), you can access all the features of the standard plan plus advanced analytics reports about mobile-friendliness, video content optimization and more—all in one place! If you’re searching for an all-inclusive solution for optimizing your website’s performance across all devices with ease, look no further than this comprehensive toolkit from Google itself.


This SEO audit and digital marketing tool is super fast and super easy to use. It analyzes your site from Google’s point of view and generates an instant report of your website’s on-page,  technical, and off-page SEO aspects. Using Woorank, you can also check your site’s rank in comparison with your competitors and where you can improve it.


SEOmofo is a free keyword research tool that can help you find the best keywords to use on your website. This tool allows you to enter a URL and it will show you all of the keywords that are ranking for that particular search term, as well as their monthly search volume. It also shows similar keywords, so if you don’t like any of the ones they’ve shown so far, there’s still plenty more options to choose from!


SpyFu is a paid keyword research tool that allows you to find the best keywords for your website.SpyFu is a premium keyword research tool that allows you to find the best keywords for your website.

The tool claims to reveal the tactics of your top competitors in search marketing.  You can type any domain and you will see every place they have been listed on Google: every keyword they have bought in Google Adwords, every organic rank, and every variation of their ads since the year 2000.

Fat Rank

Fat Rank is a keyword research tool that uses AI to find keywords with high search volume and low competition. It is a great tool for finding long-tail keywords, which are the ones that most people overlook. But since they don’t get as much traffic, they are often the best ones to target when you are trying to rank on page one of Google.

This SEO tool allows you to find keywords with low competition by showing you how many sites are competing for each keyword on Google. The lower the number of sites there are competing for that particular phrase, the easier it will be for your website and content to rank highly in organic results (organic results being those shown at the top of a search engine result page).


BuzzSumo is a content discovery tool that helps you find the most shared content on any topic. BuzzSumo allows you to search for content based on keywords, topics and domains. It’s a great tool for finding influencers and their most shared content.

This is a cloud-based platform that helps you discover the best engagement, content, and outreach opportunities across social media and search engines. Keep track of new keywords, trends, customer questions, and content success while monitoring what matters most to your business.

Yoast SEO Plugin for WordPress users

Yoast SEO Plugin for WordPress users is a powerful tool that helps you to optimize your site for search engines. With this plugin, you can improve the quality of your content and make sure it’s easily found by Google or other search engines. You can use Yoast SEO to check whether your pages are optimized correctly, or fix them if they’re not. It also lets you optimize titles and meta descriptions so that they include relevant keywords, which increases the chances of being shown in search results.


MozBar is a free SEO toolbar for Firefox and Chrome. It provides SEO metrics for any web page, such as: Page Authority, Domain Authority, Keyword Density and more. MozBar also has a site explorer, link data, traffic data, and other research tools to help you get the most out of your time online. It’s great for SEOs and site owners who want to see how they can improve their sites’ performance.

LRT Power*Trust

LRT Power*Trust is a keyword research tool that uses the concept of Power*Trust to rank your keywords. It’s a sophisticated tool that uses a formula to determine the best keywords to target.

The software also provides you with an estimate of how much competition there is for each keyword and what kind of demand there is for that keyword in terms of volume and difficulty level. This makes it easier for you to decide which ones are worth pursuing, so you don’t waste time on unproductive keywords that won’t bring any traffic or sales.

Keyword Everywhere

Keyword Everywhere is a free keyword research tool that helps you find out the search volume, competition, and difficulty for your desired keywords. It’s an indispensable tool for SEO experts because it saves time when you need to check the search volumes of different queries and make sure they are in line with what your competitors are doing.

Keyword Everywhere shows you a list of keywords that have been searched on Google in any given month or year. You can see how many times each of those keywords was searched during a specific period of time (e.g., last month), so this makes it easier for you to see what people are looking for right now.

This feature also gives us an idea about which topics people tend to search more often than others, which allows marketers to do research properly before investing time & money into advertising campaigns or writing blog posts on topics that don’t really interest their target audience.


KWfinder is a free keyword research tool that allows you to search for keywords on Google, Bing, and YouTube. It also provides you with the search volume, competition, and suggested bid for each keyword.

This SEO software is a great way to get started with keyword research quickly because it displays all of the above metrics in one place without forcing you to click through multiple tabs or websites.

Screaming Frog

Screaming Frog is a powerful tool for analyzing your site’s HTML. The free version is great for beginners, but the paid version gives you access to a lot more features. It’s not a replacement for a full SEO audit, but it’s an excellent place to start when you want to identify issues on your website before they become problems.

To Conclude

The right SEO tools can make a huge difference to your business. The problem isn’t that there aren’t enough tools on the market, but rather with so many options, it can be difficult to know which tool is best for you. Each tool has its pros and cons, but they’re all helpful in their own ways, so just pick one or two and spend some time getting to know them. We’re sure they’ll help you in your SEO campaign.

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Rahul Vij

Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work. Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years. linkedin