Do you know, in 2022, 80% of Internet traffic is expected from video content? If you don’t, you may miss the profit that video ads can bring to your business. Whether well-established or start-ups, businesses should keep their focus on the latest Google ads trends (like the one above) to create a successful PPC campaign.… Continue reading 2022 Google Ads Trends That Could Change Digital Advertising
Author: Gursharan Singh
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.
4 Reasons Why Dental Practices Should Invest in Digital Marketing
Over 86% of people find the location of a business using Google Maps, changing the way patients find dental services. As a result, SEO for dentists is increasingly becoming a prerequisite for dental practices to establish brand authority. But for a dentist, it’s difficult to find a new patient online as the internet continues to… Continue reading 4 Reasons Why Dental Practices Should Invest in Digital Marketing
How to Choose The Right PPC Agency in 2022
More than two and a half decades ago, AT&T’s marketing campaign “You Will” came up with the world’s first online advertisement. It was a banner ad on Hotwired magazine live for three months for a cost of $30,000. The click-through rate of this ad was 44%. This ad laid the foundation of modern digital advertising.… Continue reading How to Choose The Right PPC Agency in 2022
Using Heat Maps to Improve Your Website’s UX in 2022
For a second, imagine a hypothetical situation. You are helping your friend move out of a maze. He can see you but can’t hear you. Now, what will you do? Ofcourse, You will try to give him signs towards the end. Right? There is a somewhat similar case with heatmaps and UX. Heatmaps help you… Continue reading Using Heat Maps to Improve Your Website’s UX in 2022
Your Beginner Guide For Google Ads Campaign | Step-By-Step
90% of online consumers admit that search engine ads influence their shopping decision. And in the world of search engine advertising, Google Adwords holds the king’s crown. The digital giant holds 92.8% of the search engine market share. Therefore, it represents a great opportunity for marketers. The Adword platform by Google offers powerful tools to… Continue reading Your Beginner Guide For Google Ads Campaign | Step-By-Step
Google Core Web Vitals – How To Optimize Them As Per New Algorithm
You might have already heard the news about the latest Google algorithm update – the Google Core Web Vitals. Currently, only about 22% of websites have passed Core Web Vitals score – Largest Contentful Paint (CLS), First Input Delay (FID), and Cumulative Layout Shift (CLS) score. Google is planning to eliminate websites with low Core… Continue reading Google Core Web Vitals – How To Optimize Them As Per New Algorithm
How Lawyers SEO Agencies Help You Grow Your Practice Online
Over 96% of people that seek legal advice turn to a search engine. This statistic makes it the foremost reason why you need to invest in SEO for your practice. Have you ever gone through this situation? Your colleagues and mentors tell you how important it is for your practice to have an online presence.… Continue reading How Lawyers SEO Agencies Help You Grow Your Practice Online
Google Discover May Boost Your Traffic By 2X – Know How!
“Tell me what you search, and I will tell what you like.” This is the principle of Google Discover, earlier known as Google Feed. This new AI functionality can supremely benefit digital marketers and SEO professionals alike. It is an outstanding source of web traffic if used correctly. The best part is, it lets users… Continue reading Google Discover May Boost Your Traffic By 2X – Know How!
What is Technical SEO? Your Practical Guide For Best Practices!
We know what you are thinking – why bother with Technical SEO when you have already implemented the overall SEO? To get to the answer, first you should understand: What is Technical SEO? Technical SEO is a process to ensure that your website matches the modern technical standards of search engines. Search engines are continuously… Continue reading What is Technical SEO? Your Practical Guide For Best Practices!
Google Search Console – How to Add & Remove Users
In the time you read this blog, more than 175 new websites will be added to Google. To stand out from that crowd, you must have adequate knowledge about different SEO tools – their usage and operation. One such prominent SEO tool is the Google search console. Often considered as a complementary tool to Google… Continue reading Google Search Console – How to Add & Remove Users