12 Exceptional Online Marketing Tools in 2018 That Every Small Business Owner Should Know

12 Exceptional Online Marketing Tools in 2018 That Every Small Business Owner Should Know

Are you a small marketer with a tight budget and big ambitions? Some free online marketing tools can absolutely help!

For a successful online marketing strategy, it is important that you are familiar with respective tools that not only simplify the task but also brings more productive results to your efforts.

Here we have listed some of the free, oft-overlooked online marketing tools that can prove really powerful if used the right way. Let’s dig in and explore the path to productive Internet marketing.

Free Online Marketing Tools You Often Overlook But Can Completely Redefine Your Marketing Strategy


SEO is the main source of getting your brand indexed in search engines and Keyword Research is the base of SEO strategy. There are countless tools available to help search relevant keywords of your purpose. These are the 3 that marketers often oversee but we liked pretty much.


1. Google Correlate

When you are new to the marketing world, it’s no less than a blessing to get advice, and that too without any cost? Great isn’t it! Google Correlate is one gem of a tool that brings you advice right from the source itself. Google’s Correlate tool is most overlooked but marketers are not aware of its potential.

Google Correlate webspero

We tried out the tool and it works amazing! This is what we think of this tool.


  • You will find the list of related keywords, apart from the target keywords.
  • The tool additionally shows you the long tail keywords.
  • You can search on the basis of weekly or monthly time series.
  • Keyword research is also possible on the basis of the country.


  • The number of correlations it offers is overwhelming.
  • It shows error at the time of uploading a file.


That was it! Except that you need to shortlist the keywords from a ton of options (which is Keyword Research all about), the online marketing tool works wonder. You don’t have to follow the flock by adopting the same tools as others are. Give this less-known tool a try and you will know why we listed it here.

Price: Available for free.


2. Soovle

Wouldn’t you love it when Google autocompletes the keyword research you are up to? Soovle is the tool that does the job well. Like Google’s autocomplete feature which is used in generating blog titles and keywords, Soovle also works in a similar way and offers you autocomplete suggestions from different sources.

Soolve webspero


  • Autocompletes the keywords suggestions you enter.
  • Picks suggestions from a list of sources, including Google (default), Amazon, Bing, Yahoo, YouTube, and Wikipedia.
  • You can change the default source from Google to another from the available options with one-click.
  • Shows lists of all possible keywords, longtail keywords, and keyword phrases matching your search item.
  • Quick and easy.


  • Manually shortlist keywords that suit your requirement.
  • Can’t search location-wise


Overall, Soovle is another great option for keyword research tools. Not just it is free to use but also offers great help in finding the best keyword selections matching your need.

Price: Available for free.


3. Ubersuggest 

If you are a marketer in search of not only text-based keywords, then Ubersuggest is your best bet. The keyword research tool provides you with options to choose keywords on the basis of different categories. Here’s an extract of the tool in brief.

ubersuggest webspero


  • Suggests keywords on the basis of location.
  • Find keywords from different sources, including Web, news, YouTube, images, and more.
  • Use ‘*’ to find automatic suggestions
  • You can also select keywords alphabetically.
  • Possible to download selected keywords.
  • Lets you expand the keywords


  • The process to go through all keywords is time-consuming and tiring.


We are really shocked on how can marketers ignore the potential of Ubersuggest. The keyword tool offers a gamut of useful features that can prove a game-changer for your SEO strategy.

Price: Available for free.


In marketing, deep analysis of your website plays a crucial role. By doing so, you review the determining factors of your visibility in search engines.

Check out the tools we found quite interesting in simplifying your website auditing task.


4. Woorank

Woorank is a powerful yet less-known SEO-Audit and Website Review tool. It helps marketers analyze their website in depth to make them easy to be found. It’s disheartening to see such a great tool not getting the popularity and userbase it should be. Anyways, let’s have a quick look at what the tool has got.

woorank webspero


  • All-in-one package for website owners, in-house SEO team, and large-scale SEO firms.
  • Ability to control and manage relevant improvements for top webpages.
  • You can download the search results as PDF files or as slides.
  • Available as an extension for Google Chrome and Mozilla Firefox


  • Free version is available as 14-days trial only.
  • Few reports are out of your reach if you haven’t upgraded to the paid version.


Woorank is a wonderful tool for small marketers who have tight budgets to meet their requirements. You can even use Woorank without actually signing up using a trick. The subscriptions start at really reasonable rates, so even if it does cost you some bucks, you shouldn’t overlook the amazing feature set it offers.

Price: There are 3 pricing plans of Woorank, with the base subscription starting $49.99 onwards.


5. Seoptimer

Locate the critical errors on your website within seconds with this feature-rich tool we spotted. Although not on the first rank, Seoptimer offers marketers great help with suggestions on what needs to be improved, changed, and what you should do next on your website.

It’s really easy to use and the interface of the tool is extremely user-friendly.

seoptimer webspero


  • Instant results.
  • Suggests with options on what to do next to make website more SEO-friendly.
  • Report is downloadable as PDF file.
  • It can test any subpage.
  • Shows detailed report of corrections and errors.
  • Available as a Google Chrome extension.


  • The only flip point of the tool is that it isn’t exactly a free tool. After a trial period of 14 days, you need to upgrade to the paid version.


Seoptimer is meant for those marketers who are in search of a complete website auditing package within a small budget. The tool offers every detail on website elements along with suggestions.

Price: Available for free.


6. Website Grader

Find out how powerful your website is with this feature-rich tool for website auditing. Website Grader works very in a simple way. Just enter your website URL which you want to receive the report about.

websitegrader webspero


  • Fantastically, the report shows details on everything from site speed, page size, page requests, to page redirects, browser caching, compression, and render blocking.
  • Separate suggestions for SEO, performance, mobile, and security.
  • Suggestions on what you need to do next.


  • Available as a free tool in its 30-days trial pack.
  • No suggestion or improvement report on content throughout the website.


Website Grader is a useful tool when you want a detailed report of your website in a user-friendly and engaging interface. One thing that makes it better is the well-ordered and separate reports on different factors. For small marketers, it’s a really handy tool.

Price: Available for free.



Your business, brand, anything you do online is incomplete without promoting it on social media these days. For small marketers, use of free social media tools that offer functionality like the paid ones is a blessing. Your marketing campaigns and management on social media can be a turning point if you use the ideal tool.


7. Hootsuite

Although quite popular, most people do not know that Hootsuite can be a perfect social media tool as well. It encompasses so many features worth trying out for small marketers who rely on free tools for their social media management.



  • Supports around 35 popular social media platforms.
  • Dedicated tool for automatically finding and scheduling content.
  • Real-time analytics to help you make data-driven decisions.
  • Message tracking and mentions.
  • You can use Hootlet plug-in to share information with ease.
  • Add multiple teams to specific social media accounts or as required along with other team collaboration options.


  • Free trial for 30 days only.
  • Some advanced features are locked for paid version.


If you are inclined towards finding a social media tool for personal use then Hootsuite is the best solution. But for commercial use, you might want to switch to its paid Enterprise version which offers best of its features.

Price: There are 4 plans to choose from. The base subscription starts from Rs.1260/mo*.


8. Buffer

Track your followers and adjust your posts accordingly with Buffer. The social media solution presents you with a better way of sharing and managing your activities. In addition to, it has scheduling and other interesting features worth checking out.


  • Finds best times to share content to make it visible to your fans and followers.
  • Schedule posts.
  • Supports all major social media networks Facebook, Twitter, Google+, Pinterest, LinkedIn, etc.
  • Multimedia options to add images, videos, and even use pablo.
  • Available for Android, iOS, and as a browser extension.
  • A pool of customization options such as font sizes, formatting, typography, and more.
  • Clean and simple layout.


  • Most options are based around scheduling posts and posting content.
  • Not a forever free tool. After 30 days, you need to choose from Small Business, Medium Business, and Large Business versions ranging $50/$100/250 per month.
  • No Instagram integration into the platform


Schedule your posts easily using this superb tool. It smartly tracks the activity of your fans and following and finds the ideal time to post in order to bring you maximum exposure and response. Buffer is quite impressive in many aspects yet lacks a bit in one or two, which you can ignore if you are trying to cut short on budget.

Price: There are 2 different categories for “Individuals” and “Teams and Agencies”. The base subscription for Individual is available for free whereas for the second category, it starts at $99.


9. Tweetdeck

Almost disregarded after the introduction of new tools, marketers are unaware of what Tweetdeck can actually do. The social media tool is best for those marketers who are Twitter-based. It brings personalized Twitter features to your door without paying anything.

tweetdeck webspero


  • Absolutely free for Twitter users.
  • Offers options like custom timelines, team accounts, and Twitter lists and searches.
  • Manage multiple accounts.
  • Track lists, searches, and more.


  • Functionality limited to Twitter only. Other social media networks not supported.
  • No build-in analytics
  • Not very usable on mobile devices


If your business is circled around Twitter as the major focus, then none can be better than Tweetdeck for managing your social media activities. In short, it’s master of what it does yet not an all-rounder.

Price: Tweetdeck is free to use for registered Twitter users.



Regarded as one of the most vital elements of SEO and online marketing, most marketers know the term Link Building and its importance but are likely to be unaware of these superior link building tools that can be of great use at no price.


10. HARO

Although not so popular among the marketers, but HARO can work as a brilliant link building tool. If used properly, it acts as a great tool for marketing and building your brand with the useful links from SEO point of view.

Haro webspero


  • Builds the brand reputation by bringing you authority links and press.
  • You don’t need to go striving for links as the journalists come to you for information in return of links.
  • SEO-friendly technique, followed by some of the most popular media outlets.
  • Brings diverse profile of useful links related to your niche.


  • Cannot be used as a single source of link building.
  • Only the basic version is free that does not offer all the necessary features. For more results, you need to upgrade to the Standard, Advanced, or Premium version ($19/$49/$49).
  • The journalists do not always respond or easily accept your contribution.


HARO is not originally a link building tool so if you want a complete solution then it might not be the perfect fit. But, if used right the same can prove a passive way of bringing you relevant backlinks on your niche from high authority media outlets.

Price: The basic package is free to use, with 3 paid packages starting at $19/mo.


11. Check My Links

Do you follow Broken Link Building technique for marketing? If you do, then no other tool can be as useful as Check My Links. The tool works simply on broken links concept and is best at it. For small marketers who need a free tool to identify broken links, this is an apt solution.


  • Available as a Google Chrome extension.
  • Checks for all broken links on a webpage.
  • Publishes HTTP response codes and full URLs of broken links in the Console log.
  • Completely free.


  • Available only as a Google Chrome extension. Other marketers using different browser may have to go empty handed.
  • Focuses only on identifying and highlighting broken links on a webpage.


Focused mainly on broken links, Check My Links is a great tool for getting rid of non-working links throughout a web page. But the catch here is that it does not offer any other features related to broader concepts of Internet marketing and link building. Overall, it is perfect for the purpose it is meant for and can be used as an additional tool.

Price: Extension available for free.


12. LinkMiner

Pretty much like a better version of Check My Links, LinkMiner offers you two-in-one functionality when it comes to broken links. Marketers who not only want to know the broken links on their web page but are also interested in knowing the number of broken links pointing to the page can completely rely on LinkMiner.


  • Google Chrome extension available.
  • Highlights broken links on an entire webpage.
  • Shows a total number of broken links pointing to a webpage.
  • Shows the count of total outbound links in a page on a Google SERP.


  • No extension for other browsers.
  • Ideal option only for finding Broken Link.


LinkMiner is a supercool marketing tool when all you need is a dedicated solution to manage broken links. It offers multiple features that make managing broken links easy and fun. BUT…if you want an all-in-one tool for link building, it might be a secondary choice to consider.

Price: Extension available for free.



Even though the list has ended, we have a bonus tool for marketers that they should use for all the image-editing work. Canva is a multifunctional picture tool that makes creating graphics not only easy but also an engaging process.

Marketers at times need something in graphics that can captivate the viewer like infographics, banners, memes, and many more multimedia items. For small marketers and businesses, Canva is the first choice. Apart from creating new ones, you can even edit the existing images with a few available features and then save them on the cloud.

canva webspero


  • Offers all-in-one toolbox for graphic designers.
  • Around 100 fonts and 8,000 templates available.
  • You can make presentations, business cards, posters, Facebook event covers, infographics, and more using this multifunctional tool.
  • More organization and storage
  • Available as an extension for Google Chrome.

It’s simply not possible to list all the wonderful features that Canva offers. We recommend you to give this dedicated designer tool a try and you will not regret the decision.


  • Free icons are limited, to use more you need to pay $1 per icon.
  • Though the basic version is free of cost, if you need Canva for official work, then you would be required to purchase its monthly or yearly subscription.


Canva is a great option for all the designing work, especially if you need to use the free templates. Considering the price, yes it costs you some bucks, but it is still cheaper than other professional tools. So all in all, Canva comes as a decent choice for social media graphics and tons of additional features.

Price: Paid subscription starts at $13/month or $100/year.


The Conclusion

Online marketing is the soul of building your brand online and there’s always a right and a wrong way of performing it. Before deciding one tool for every specific purpose, I will recommend you to better test all three choices first and then pick one. If you don’t find a single option that fits all your purposes, fret not and use a combination of tools. It’s no crime!

What you need for a powerful and successful online marketing strategy is a mix of all tools that will help you throughout your journey to increase traffic, improve search engine ranking, establish an identity on social media, productive email marketing, unique content strategy, and getting customers!

Got suggestions? Feel free to leave your feedback in comments below.

A Manual To Become A Prominent Social Influencer

A Manual To Become A Prominent Social Influencer

Becoming a Social Influencer has become one of the most effective ways to capture the modern day’s customers. The impact of influencers is going to increase with the time. It is now a powerful strategy to reach the audience in a non-pushy and non-promotional way.  They are seen as the leaders or the experts in their fields. There are a number of strategies to become a social influencer. But how to reach there? What are the key factors to be a proficient online influencer?

1. Always be Authentic

Inauthenticity for your own gains and being dishonest with your customers can put you into trouble. It is very important to be true, to yourself and your audience, to become a successful influencer. In Social Media, being inauthentic, just to help your gains and saying the things right, even if you are not sure about it, will create a dishonest reputation in your followers. This is the basic thing for becoming an influencer.

2. Build Audience

To represent yourself, you need to have a group of audience. You should Focus on quality of audience rather than the quality of them. Huge followers look good, but quality followers create engagement, impression, and reputation of your content over here. Try to find the Answers to these questions – Do your followers read your content? Do they trust you? If not, then you might be targeting wrong audience. Review your audience and their interests according to the content you are providing.

3. An Active and Useful Presence

Nowadays, many people are putting their content on social networking sites. It’s essential to stand out from them.  It would be a good idea to focus on a specific topic by going deep in that with messaging, engagements and content. Try to be the best and unique information provider for what you want to be influential for.

4. Don’t always Promote your Company

Many people believe that content marketing is just always writing about your company’s services and products. They think it’s only a way to show people how great and helpful products they are providing to them. Well, this perception is wrong. This kind of marketing is just a small part. A good rule is to provide 80% of the informative and useful content and 10-20% of the promotional content to the users.

5. Focus on Niche

Becoming a big fish in a small pond is very easy. Zeroing in any specific area(that you love and know all about it) will keep you on track and will lead you to get a status of influencer very quickly. You can generalize your niche later after setting your feet as an influencer.

6. Express Opinion

The influencer should freely express his thoughts and opinions without focussing on the fact that whether it is popular or not. This will make you stand out from others. He should be able to add the comments and opinions in the discussion and create reactions of it.

7. Guest Blogging

It is one of the quickest ways to gain the status of the influencer to share your unique content to other websites also. It increases visibility and traffic to your blog. After publishing content, let people know about it by sharing the link on facebook and twitter. Also put an eye on its comments, so that you can respond quickly to the remarks and questions. The benefits of Guest posting are numerous and can prove very effective for influencers.

8. Read Everyday

It’s important to stay up-to-date with the latest and the specific topics to gain valuable insights. Study expert opinions, case studies and news shared or published by your trustworthy people. This will enhance your knowledge and you will be able to give facts according to the references.

6 Principal Design Practices For A Perfect Landing Page

6 Principal Design Practices For A Perfect Landing Page

Landing page is a primary and a definitive part of successful inbound marketing practices. This page totally affect the leads, so every campaign you perform should be connected to a custom page – opposite to an ambiguous homepage where the visitors don’t know where to go. It is a quite tricky task to do. There are many elements of landing page that are supposed to be best.  Although there is no particular formula to get the perfect landing page, but there are some common rules that can help you in getting the perfect one.

Test As A User

While thinking of your landing page, it’s better to put yourself first in the visitor’s shoe. Ask some questions from yourself.

  • What information is important to effectively convey the key message to the visitor?
  • What are the main features in the user’s mind?
  • How can the products and services be communicated to the visitor?

Understanding user and his behavior are essential as it is key to get the desired results from the landing page. You can get a better acknowledgment of how user comes to your website and what he prefers. It will also give an idea of the formatting of elements in the page.

Use A Strong Call-To-Action That Stands Out

CTA is the action that you want from your client to click on. Whatever may the objective of landing page, we just want conversions. It’s very important for users to know what to do next after reading the landing page content. For this reason, it’s better to make your call-to-action big and above the fold. Using directional signs to your CTA is also a good practice. You can use words like “free”, “download now”, “buy”, etc navigate to this web-site. to attract the visitors as these words are more likely to get clicked. The CTA button should be bright, big and should stand out of the entire page.

Use Products Images and Videos

Creating a tempting video and image is the first step of engaging audience. Using videos of testimonials and images of the product can give a positive impact on the visitors. It will give them an extra push to look further.  Make sure you choose the images relevant to the content and is optimized. Including too many over-the-top images is also a bad idea as it will distract the user from the main content. So, choose images and videos wisely.

Compact and Clear Page Headlines

Your headline is the main thing that your customers will see on the landing page. It is very important that the headline and the content complement each other.  Having a consistent content between the ad and the landing page content is crucial. Also, the headline should not be complicated and bore and should attract them to take a deeper look of the page. It should tell people that what is the page about. Limiting your headline to six words would be a good practice.

Get To The Point

While designing the landing page, keep the things simple and get straight to the point. People come to your page for a reason. You should make sure that you address that reason clearly showing what services and products you are providing, are related to their interests and needs. Use clear headers, sub headers and bullets for points to make your content concise.

Using Contrasting Colors

Landing page designs are very important for online success. If you can’t clearly gat the attention of your visitor, then will loose them forever. You will always want your CTA to pop off clearly from your landing page. For this, make sure it’s easy for your visitors to know that from where they should complete the action. That’s why choosing the right colors for CTA is also crucial to grab the visitor’s attention.

Powerful Guidelines to Generate Massive In-App Revenue

Powerful Guidelines to Generate Massive In-App Revenue

Building a potential app is not enough, you need to review the monetization strategy. If the app is providing equivalent free options and not more than that then many of your clients will find any other substitute in the App Store weight loss supplements. Because of this, depending on advertising for revenue is a convenient option. But these ads can be unwanted and distract for users.

So, how will you achieve the steady stream of earnings without sacrificing the user experience? Below is the concise introduction to in-app advertising basics which will help you in finding the best ad monetization strategy.


In-app advertising provides a better solution to perfectly target the users and suggest them to interact with the brands. It provides a close connection with the user on a personal level. Users expect a high level of personalisation so keep in mind your customer’s expectation before executing an ad. Both the publisher and the advertiser could suffer because of not targeting the correct audience with the quality ads.


It’s very important for both, advertisers and publishers, to understand that in-app ads are an important part of the total user experience. So, you must confirm that your content doesn’t drive the user away. Ads should be pleasing, valuable, enjoyable, approaching their needs and interests. To attain this, you need to understand that what the target audience would like to see for the next 30 seconds. Improvement in overall user experience will result in higher engagement and conversion rates.


Technical potentials of an in-app ad are changing as the mobiles are evolving. It is very necessary to consider the right format for your targeted audience to produce a high ROI. Below are the 8 common types of ads:

Standard Banner Ads

These ads are clean and sharp, compelling the clients to click on them. It is a very popular ad format because it is very noticeable, placed either at the bottom or the top of the screen. It is the safest and simplest way to forward the brand name to many people without annoying them.

Interstitial Ads

These ads are the full-screen ads that can take the complete screen of the users. They are mostly positioned either when the app is loading or while closing the app. Its disadvantage is that it can be intrusive to the user as it covers the full screen.

Notification Ads

These are designed to pop up in the mobile’s status bar to make users well informed of the ad. However, it can be sometimes very annoying and can damage the reputation of your app.

Native ads

These are integrated within the apps. These don’t look like ads at first glance, making them easily acquired by the audience.

Hyper-Local Targeted Ads

Many of the apps ask for the permission to access client’s location after downloading the app. These use GPS data of smartphones to geographically locate the audience for delivering relevant ads.

Video ads

These type of ads have the high level of engagement and are very simple. They need a good budget and gives high conversion rate when the content is related and captivating. There are 3 types of video ads – Pre-Roll, Mid-Roll, and End-Roll. Pre-roll ad arrives before the video has begun, Mid-roll in the middle of the video and End-Roll after the video.


Get your user’s attention without being too annoying. Along with the placement, you also need to focus on the frequency of the ads. If you wait for a long time, then your conversion rate will suffer and if you execute them in a short period of time, then you can frustrate them and they will end up closing the app.

There are many reasons to uninstall your app, but the poor user experience is one of the most common reason. Your proper ad monetization strategy can result in boosting high revenue and giving customer satisfaction.

5 Powerful Inbound Marketing Techniques Every Business Should Use

5 Powerful Inbound Marketing Techniques Every Business Should Use

To grow your Business in the current scenario, you either adopt Inbound Marketing or fall by the wayside as your customer flocks to your competitors. When you embrace Inbound Marketing, you will be capturing leads like an expert hunter.

Inbound Marketing is the technique of getting found by the customers, who are already searching for your products and services online. These techniques are more natural, targeted and cost effective for reaching today’s customer as compared to the old outbound strategies.

Imagine the Situation:

Which person do you think will be more likely to buy a car? a) A person who has received a message “Buy this car!” or b) A person who was searching for the car and found the perfect one on his own. Well, we all know the obvious winner. Let’s take another situation: There are 2 things, one is a pop ad (outbound) and other is a funny infographic (inbound) that you choose to look at. Which is more natural and likely to engage? Again the Inbound.

The above situations are enough to convince you that Inbound Marketing is better for driving leads and sales. Below are the 5 powerful elements of it:



Search Engine Optimization is the process of optimizing the content and structure of the website so that you can receive organic placement in SERPs. A quality website and optimized content ensure that Google will index your site’s content to appear free for the people searching.

It comprises of complicated techniques, but which is more important? Start by identifying and utilizing the important keywords which are having high search volume. Using long phrases over 2-word keyword is better. Google keyword planner, moz, and many other tools can be used to find influential and important keywords.



Although PPC is paid, but still considered as inbound because it is shown on the top of SERPs for relevant customer queries. You don’t have to find the clients as they will find you according to their requirements. It gives a big opportunity to grow the online business with more profit.



After getting customers from PPC and SEO, you need to provide good content to them.  Using fresh and useful content for stopping them on your site is a critical factor. Your content should address their queries and hence reduce the bounce rate. The more educational content you create, the more customers will remain engaged in the sales process.


Now, what? You will not get the profitable result of your content until you promote it with Social Media. Creating a content is just a small piece of work. You can ensure that the content reaches to the targeted audience by Social Media. Your clients can be on multiple channels including Facebook, Twitter, Pinterest and many more.

You need to figure out that which channel is best for the promotion of your content. It’s better to create a Social Media Promotion plan so that you can analyze the metrics efficiently and can have more experiments.



Guest Blogging is ideal for getting strong backlinks and bigger audience at the same time. It will not only drive the traffic to your site but will also increase the revenue. However, not all guest posts yield good results. You should understand that how to effectively produce the right content.

There are thousands of inbound techniques to grow your business, but these 5 are powerful for a start. Pick one, try and see the impact it makes on your business.

PPC + SEO = Hike in ROI

PPC + SEO = Hike in ROI

We are seeing a number of new update in algorithms that are affecting the SERPs. Google continues to improve how content is being shown to the customers through organic and paid listings. Due to which, SEOs are trying to experiment different strategies to get more ROI.

Most of us use SEO and PPC with completely different strategies. Although they are 2 different things, there are different ways in which both can complement each other. We can consider them as two faces of the same coin i.e. Search. There are ways by which we can achieve a higher ROI by integrating PPC and SEO.

Consider the following strategies that make a coordinated SEO and PPC strategy more powerful than the sum of its parts:

Integrating the Goals and Metrics of Both

By using the data of both the teams, the behaviour of the customers can be understood more accurately. Combining the PPC data with organic metrics will give deep insights of how the customers are using the digital properties and how they behave once they leave your site.

Production increment

It doesn’t make any sense in keeping both of them apart as both can benefit each other. Keeping them apart will isolate the critical information and will reduce the productivity level of even the most powerful online campaign.

Increase efficiency of campaigns by combining keywords

Keywords are the base of every SEO or PPC campaign. Both the teams do keyword research to find the keywords that best align with the target audience’s behaviour. Consumers use long tailed keywords more than the single term while searching. Combining the result will allow both the teams to choose the perfect keywords.

Matching Ad Copy with the headline of the Landing Page

When a visitor click on the listings (it can be PPC or SEO), he expects to reach on a page that closely matches the listing heading otherwise, the customer will bounce. This procedure should be followed till the conversion rate. Now the issue is that the PPC team spends too much on perfecting the ads, but don’t have much control over the landing page’s attribute. On the other side, SEO team has full control over editing the client’s website. So perfect ads by PPC and matching heading and content with SEO can result in desired benefits.

Expensive PPC to cost effective SEO

In many industries, targeting some keywords in PPC is not cost effective. It will be a good strategy in which we can optimize the costly PPC keywords by SEO and using the PPC for cost effective keywords. This will help the PPC team in redistributing the budget elsewhere. This will help in getting the organic and paid listings on the first page.

Real-time Experiments

The delay between the optimization and impact is the biggest issue in SEO. While in the case of PPC, immediate results i.e. visibility, clicks and conversion can be seen. So this beauty of PPC can be use to experiment some keywords and use them in SEO after watching the results.

The above factors confirm that with the right SEO team, you can improve ROI in almost every PPC campaign.