Chatbots: Taking Over the Global Marketing

Do you have time for a chat? Chatbots always do. “People-to-people conversations, people-to-digital assistants, people-to-bots … that’s the world you’re going to get to see in the years to come.” - Microsoft CEO Satya Nadella. After the launch of chatbot channels by...

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A Manual To Become A Social Influencer

Becoming a Social Influencer has become one of the most effective ways to capture the modern day’s customers. The impact of influencers is going to increase with the time. It is now a powerful strategy to reach the audience in a non pushy and non promotional way....

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PPC + SEO = Hike in ROI

We are seeing a number of new update in algorithms that are affecting the SERPs. Google continues to improve how content is being shown to the customers through organic and paid listings. Due to which, SEOs are trying to experiment different strategies to get more...

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A Guide to Google’s Penguin 4.0

Google has officially announced the last release of Penguin on September 23rd, 2016, almost after 2 years of long wait. Penguin 4.0 is the last update of this type as from now onwards, it becomes Real Time and is now baked with the Google’s Core Algorithm. It is...

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