Google Search: How The Search Giant Works

Google and the Internet continue to be a similar thing for the majority of people even today. Every second million of searches take place…do you know what makes it possible? We know and in this blog post, we will share with you the insights about the way Google Search...

read more

Chatbots: Taking Over the Global Marketing

Do you have time for a chat? Chatbots always do. “People-to-people conversations, people-to-digital assistants, people-to-bots … that’s the world you’re going to get to see in the years to come.” - Microsoft CEO Satya Nadella. After the launch of chatbot channels by...

read more

PPC + SEO = Hike in ROI

We are seeing a number of new update in algorithms that are affecting the SERPs. Google continues to improve how content is being shown to the customers through organic and paid listings. Due to which, SEOs are trying to experiment different strategies to get more...

read more

A Guide to Google’s Penguin 4.0

Google has officially announced the last release of Penguin on September 23rd, 2016, almost after 2 years of long wait. Penguin 4.0 is the last update of this type as from now onwards, it becomes Real Time and is now baked with the Google’s Core Algorithm. It is...

read more

Over-Optimization Penalty – A Comeback

While speaking in a presentation, Matt Cutts said that the new over optimised penalty would be imposed on the websites that do SEO above normal. This update has made many SEO companies a bit scary as now they will get a penalty for the hard work they have been doing...

read more