Select Page

Should You Shift Your Digital Marketing Agency? 14 Signals That Say Yes!

Phil Knight, the American Billionaire Businessman famously said ‘Play by the rules, but be ferocious.’ No doubt, it entails quite a passion to get a foothold in the business world, but what if the agency you pick to outsource your online marketing doesn’t live up to the expectations? 

Hiring the best digital marketing agency is a considerable decision but with everything done right, it can take your online business to the next level. This especially holds true in the current scenario of the pandemic as the matter of financial crises have urged for better business strategies. According to one of the sources, 80% of executors will now explore and surge their investment in outsourcing.

From offering the expertise to help in accessing the advanced insights, professional agencies present plentiful benefits. However, since digital marketing is all about being soundly tactical, the hired agency going pear-shaped can collapse the system. Thus, as soon as you experience any red flag, or start feeling that the collaboration isn’t going smoothly for your business, shift to the better one to save you money, time, and effort. Here are the 15 major signals that will help you to be widely awake.

 

They Do Not Have Transparent Business Profile

The business profile is a quick look into a particular company that ensures the reliability of its service. A comprehensive overview or background check of the digital marketing consultant is an indispensable decision that needs to be taken by clients. The business profile involves products and services, years of experience, mission, achievements, and customer reviews. However, if the information associated with any of the elements is missing or doubtful, it is better to cast out the selected agency.

 

  • They Do Not Commence What They Commit

According to Forbes, US digital marketing will spend nearly $120 billion by 2021. In other words, the surging trend of digital marketing is an alarm for businesses to let them gear for more competitiveness. The proficiency of a marketing firm plays a crucial role in this aspect but choosing the one that cannot practice what they preach results in challenges. Most marketing agencies often ensure in the beginning that they can do anything but as it is said ‘action speaks louder than words’, the better would be to delve into their expertise by checking the professional website like LinkedIn.

 

  • They Do Not Comply With Your Business Needs and Strategies

Even after collaborating with you for a long time, if your agency fails to understand your business base and needs, it is definitely not worth your time and money. Below are the hints that the selected marketing company doesn’t have knowledge of your business.

  • They do have a grasp of your strengths and weaknesses.
  • They can’t provide insight into customer behavior.
  • They use the same strategies and techniques for all clients.

 

  • They Are Not Able to Meet The Set Goals

Meeting the set goals at particular deadlines is one of the key attributes to ensure the efficiency of the business. In case, your marketing agency is not productive enough to accomplish the discussed goals on time, it is better to give a thumb down. This is direly needed if the non-fulfillment of commitment by the agency is a frequent event.

 

  • They Do Not Offer Results That Worth Your Money

Seeking service from the experienced digital marketing or SEO service providers can sometimes be expensive. However, even after achieving a heavy paycheck from you, when they are not able to offer the prominent service and efficiency in their service, it shows their lack of motivation and carelessness. All these essences are sure signs that you deserve a better service provider.

 

  • They Are Not Proficient In Communication

Consistent and effective communication with your experts is the key to make your campaign hit the jackpot. Whether or not your digital marketing experts are productive and experienced but if they lack in having sufficient touch with you, it may result in certain loopholes. Thus, it is suggested to always determine the tone, methods, and communication behavior of the experts before making them a part of your campaign.

 

  • They Are Not Consistent In Reporting Results

A report by eMarketer cleared that one out of three US digital media professionals considers ad-fraud as the major challenge in marketing. And, now with the businesses changing their game to cope with the financial crisis during COVID-19, the number of scams and frauds will be on a spike. Weekly and monthly reporting is the only solution to evaluate the credibility of hired digital marketing services. Failing to provide sufficient information or report their findings not just makes you doubt their credibility but can also divert your business strategies in the wrong direction.

 

  • They Do Not Have Precise Strategy 

To make your campaign set a cut above the rest, it crucial to frame and work-upon the splendid strategies. But if an agency while communicating with you doesn’t share an innovative strategy or excludes your business goals, KPIs, success metrics, timelines, and other attributes, the chances are that it may let you down in the future. Thus, it is better to change your experts before you suffer the loss.

 

  • They Do Not Offer Personalized Service

In business ‘one size does not fit all’. This is the reason, the experts or the service providers offer bespoke services to satisfy the unique needs of every business client. On the contrary, any agency unwilling to blend the services as per the client’s demand is a big no in today’s time. One should always look for the experts who are interested in knowing your business and needs so that you will be presented with what is exactly best for your campaign.

 

  • They Do Not Ask For Your Feedback

Customer feedback is a significant element for any service provider to be better in their role. Any digital marketing consultant failing to care enough about client’s feedback shows their lack of interest in achieving customer satisfaction. This also proves that they aren’t ‘result-oriented’ and will not be there for after-service support when you need them.

 

  • They Do Not Abide By Recent Trends

Trends in digital marketing evolve continually and abiding up the current scenarios is the only way to work in the right direction. For instance, The facts that 69% of users prefer chatbots over calling, Instagram overshadowing Facebook in terms of customer interaction, Email getting more personalized, and others are all that 2020 is beating the drum for. Thus, professional digital marketing agencies making use of every channel will not create a buzz for your campaign, because all it matters is the relevance of the platform and consideration of recent trends. 

 

  • They Have Tracking Issues And Substantial Discrepancies

Tracking the impressions of marketing is an integral part of better marketing. If your digital marketing experts harness their custom-made tracking tools and end up with minor discrepancies, that is up to 20%, it should be regarded as normal. However, the disparities above the listed percentage is a red flag as this can result in the inaccuracy of reports. This also delineates the number of errors done by the side of the agency and marks their nonprofessional attitude and so it entails you to give them the brush off. 

 

  • They Ignore Competitor Analysis

To set the cutting edge in the enormous competition in online business, diving deep into competitor statistics is an essential activity. There are some specific marketing tools that help you evaluate your performance in comparison to competitors, which is a solution to do much better in the future. Nevertheless, skipping the regulation of competitor analysis by professional digital marketing service providers can make your business stand to face the challenges. 

 

  • They Cannot Market Themselves Better

One of the vital factors to determine the proficiency of a marketing agency is to have an insight into its SEO performance for themselves. If the hired consultant cannot make them position well among the competitors, there is no chance that they can offer something outstanding for your campaign. It’s then high time to move on with some reliable and better agency.

 

Bottom Line

Choosing the marketing company that works in your best interest is what you need to ace the game of your digital marketing campaign. The above listed fourteen red flags make you understand that the situation is dicey and shifting the service provider is the only solution left to get back in the game.

Explore how WebSpero Solutions, the Award-Winning Digital Marketing Agency can help you fix your problems and drive results that are worth your time, money, and goals. Contact us today!

 

How To Start Your Digital Marketing Agency In 9 Steps?

How To Start Your Digital Marketing Agency In 9 Steps?

Starting a business without dealing with many confusions is not easy if you are not well-informed of the industry. How risky or rewarding will it be; it depends on the decisions you are making.

So, if you are planning to start a digital marketing agency and achieve 6-figure as soon as possible, you can achieve this by following the six steps explained in this article. 

10 or 15 or 20 years ago, it was not easy to start and run a digital marketing business. From a technology point of view and easy and quick availability of knowledge, things are improved now.

However, still, it can be a little difficult for those who are unable to choose the right tools and resources. You need to analyze the needs and expectations of your clients, the competition in the industry, and the latest trends and technologies used by the industry. Even after that, lack of attention and unplanned strategy may lead them to commit the most common online marketing mistakes.

Steps to Start A Successful Digital Marketing Agency

  • Know your Industry 
  • Do A Market Study
  • Price your business services 
  • Create a digital marketing agency business plan
  • Approach businesses 
  • Get results 
  • Make a team 

Step 1: Learn About the Industry 

When starting your own digital marketing business, never think that you have enough knowledge about the industry. All successful people have one common trait. They never stop learning. So, if you want to be a part of this growing industry, learn as much as you can.

Start with investing your resources on understanding the industry. You need a strong understanding of the industry and needs of your clients to deliver services that grow clients’ and your business.

When you are promoting your SEO, PPC, email marketing, SMM, web design and development and other digital marketing services, you have to present yourself as an expert.

This is not possible without having the knowledge and understanding of the industry. 

  • Do you know how to find clients? 
  • Do you know how to create online funnels? 
  • What about the pricing? 
  • Shall you outsource some responsibilities? 
  • How and where to sell your services? 

There are some essential areas of digital marketing. Make sure that you have the resources to be at the top of the following areas: 

  • Website design and development 
  • Search engine marketing 
  • Social media marketing 
  • Email marketing 
  • PPC, also known as Google Ads  

You can also plan to target a specific niche. For example, you can only target digital marketing for Shopify, SEO for artists, SEO for dentists, HVAC SEO services, etc.

It will be good for your digital marketing agency if you have a strong understanding of content marketing and graphic design as well. You should be able to acquire and apply the latest concepts in your services. 

Step 2: Perform a Market Study

Conducting a market study It is one of the key points to start any business. However, don’t confuse it with industry research. The former helps you know in-depth trends of the sector, the latter makes you familiar with your competition.

It is very important that you know well what others do, how they do it and what aspects you can use to develop your business. This will allow you to create a suitable strategy from the beginning.

But you may be wondering how to do such an analysis. It is normal to have such doubts. Here’s exactly what to keep in mind:

Competitors: It is all about the competition that you will face. Study their strengths and weaknesses and learn from them.

Possible Collaborators: Do not hesitate to develop and maintain relationships with allies who are in the same field of work. Working together with advertisers, designers, media and digital agencies will give you many opportunities and advantages over the competition.

Customers: Customers are of the utmost importance. You must remember that the success you have when setting up an online marketing agency is subject to the quality of your service. Study who they are, what their behaviour is, where are they from, etc. Learn everything about them and adapt your products to their needs.

Products and Services: Other online marketing agencies may offer services very similar to yours. To position yourself in the market, and especially in the consumer’s mind, you must differentiate yourself from others, generating unique and attractive content. Look for a differentiating element that identifies you and you will avoid being one of the bunch.

Step 3: Find Financing to Set up Your Anency

Money is a fundamental part, without it it will be impossible to start in this business. Before starting, you should have saved some money for the initial investment.

Having money to start with is the ideal option, but if this is not the case, you can look for business investors. You can pitch your idea to get financing or a loan.

Perhaps the financial part scares you, do not worry, you will always have solutions available. There are countless credits/loans you can opt for. All you have to do is choose the one that best suits your situation.

The amount of money you need should guarantee the following :

> The payment of everything you need to start: Premises, Computer Equipment, Software, Electricity, Internet connection, Employees, etc.

> Have some extra money: Perhaps you think with what you have you can go pulling, but having a small economic mattress will save your life in case the business does not start to profit as quickly as you expected.

Step 4: Pricing Your Services 

When learning how to start your own digital marketing agency, the next important step is pricing your services. Under-pricing leads to losses and then failure. Your services should be fairly priced. To do that, you can create pricing tiers for the services you are offering.

You can use the three-tier pricing strategy. For example, you can offer the following three packages to your clients: 

  • Basic Package 
  • Advanced Package 
  • Premium package 

The basic package can be a safe bet. The advanced package can be something your client finds optimal to go for. And the premium package is for businesses that are ready to pay more for quality services.

By offering three different packages, you are not scaring anyone away with your pricing. 

  • A small business can go for the basic package. 
  • The advanced package is ideal for a medium-sized business. 
  • The premium package is for big businesses. 

The quality and amount of services should increase with the price.            

Don’t forget that you have to consider the software fee and some other fees as well.

It is also important to understand the value you are delivering while determining price tiers. Your basic package should not be too cheap.    

Step 5: Create A Business Plan 

After determining the pricing of your services, it’s time to create a business plan.

First of all, choose a suitable name for your business. After that, determine the industry or niche you will serve. 

You can get both work and experience from online freelancing platforms such as Upwork, Freelance.com and Fiverr. This can help you in building your portfolio.

However, this will not create a strong presence on the web. You need to set up a website. Create a strategy to promote your business on Facebook, Twitter and other social media platforms. 

Step 6: Approach Businesses 

You have knowledge, skills and strategy. Don’t just rely on online freelancing platforms for projects.

You can run social media campaigns and attract new clients. There are many other ways of approaching businesses. Following are the most common:

Cold Calling

Find the contact details of local businesses you can serve. Send them emails. Make phone calls. Tell them about your business and services.  

Offer Digital Marketing Audits 

Most likely, local businesses are already working with some other digital marketing agency. Creating contacts is beneficial but not enough to land clients. You have to show them that you can deliver value.

They may or may not be satisfied with the services offered by the digital marketing agencies they are currently working with. If you can tell a client how, why and where his current digital marketers are falling short, you can attract that client.

Do a digital marketing audit for the business of that client. Inform him of the issues in his current digital marketing campaign and suggest solutions. Let him know why and how his competitors are selling more.

Attend Events 

It is important to build your own network or be a part of a network. Join local business associations. Join business membership groups. Attend events or organize one.

These events give you opportunities to speak to people and also increase your understanding of the industry. 

Step 7: Set up Meetings 

Now, it’s time to hook a client who has reviewed the audit. Set up a meeting with that client and tell how you can help him. Don’t try to sell your product or service.

Provide that client with value. Offer a solution that will help his business excel.     

Land clients

Learn what the client wants. Tell the client about the process. The client should know what he should expect. Following are the two approaches you can use while speaking to clients: 

  • Logical approach focuses on solving the problem of the client. 
  • Emotional approach uses emotions to sell services.  

Step 8: Getting Results 

Now you have some businesses paying for your services. From here, you can either get more business or lose your existing clients. It depends on the results you are producing for them.

The client’s return on investment should be measurable and visible. Track results. Send reports to keep the client informed of the progress.  

Step 9: Increase Your Team 

If you have started making a decent income and you feel that you need some talented individuals to help you, it’s time to build a team. Hire graphic and web designers, developers, PPC experts, SEO specialists, and other professionals depending on your projects.

While your team is working on projects, you can work on finding new clients to grow your business. The size of your team is also an indicator of your success.

When all the businesses are moving to the web, it is the best time to start a digital marketing agency. Offer quality services to your existing clients to retain them. Earn a reputation. This will attract new clients.

A Golden Tip at Last: 

Keep Clear And Quantitative Goals

Many times we plan and organize what we have to do day by day but we do not define our goals in a concrete way. Not having well-defined objectives, we fail to take advantage of important opportunities.

If you want to prosper with your online marketing agency, you must specify your goals. Not just the regular ones. Make a list of all your short, medium, and long-term goals. They must be concrete and measurable objectives.

This will allow you to build an action plan, allowing you to have a clear path. This path will tell you when to do which things that will lead to the success of the agency.

It will also help you track your progress and where you are currently standing. It is essential to know so that you can analyze where to go.

Finally, do not despair if at first, you do not have the number of clients that you had thought. It takes time to reach there. The roam was not built in a day.

Just have patience and work harder than your previous day and the world will soon see you in the position you desire.

We wish you all the best!