Starting a business without dealing with many confusions is not easy if you are not well-informed of the industry. How risky or rewarding will it be; it depends on the decisions you are making.
So, if you are planning to start your digital marketing agency and achieve 6-figure as soon as possible, you can achieve this by following the six steps explained in this article.
10 or 15 or 20 years ago, it was not easy to start and run a digital marketing business. From a technology point of view and easy and quick availability of knowledge, things are improved now.
However, still, it can be a little difficult for those who are unable to choose the right tools and resources. You need to analyze the needs and expectations of your clients, the competition in the industry and the latest trends and technologies used by the industry. Even after that, lack of attention and unplanned strategy may lead them to commit the most common online marketing mistakes.
Follow these steps and you will be able to start and run your own successful digital marketing agency.
- Know your industry
- Price your business services
- Create a perfect business plan
- Approach businesses
- Get results
- Make a team
Step 1: Learn about the industry
Never think that you have enough knowledge about the industry. All successful people have one common trait. They never stop learning. So, if you want to be a part of this growing industry, learn as much as you can.
Start with investing your resources on understanding the industry. You need a strong understanding of the industry and needs of your clients to deliver services that grow clients’ and your business.
When you are promoting your SEO, PPC, email marketing, SMM, web design and development and other digital marketing services, you have to present yourself as an expert.
This is not possible without having the knowledge and understanding of the industry.
Do you know how to find clients?
Do you know how to create online funnels?
What about the pricing?
Shall you outsource some responsibilities?
How and where to sell your services?
There are some essential areas of digital marketing. Make sure that you have the resources to be at the top of the following areas:
- Website design and development
- Search engine marketing
- Social media marketing
- Email marketing
- PPC, also known as Google Ads
It will be good for your digital marketing agency if you have a strong understanding of content marketing and graphic design as well. You should be able to acquire and apply the latest concepts in your services.
Step 2: Pricing Your Services
The next important step is pricing your services. Under-pricing leads to losses and then failure. Your services should be fairly priced. To do that, you can create pricing tiers for the services you are offering.
You can use the three tier pricing strategy. For example, you can offer the following three packages to your clients:
- Basic Package
- Advanced Package
- Premium package
The basic package can be a safe bet. The advanced package can be something your client finds optimal to go for. And the premium package is for businesses that are ready to pay more for quality services.
By offering three different packages, you are not scaring anyone away with your pricing.
- A small business can go for the basic package.
- The advanced package is ideal for a medium-sized business.
- The premium package is for big business.
The quality and amount of services should increase with the price.
Don’t forget that you have to consider the software fee and some other fees as well.
It is also important to understand the value you are delivering while determining price tiers. Your basic package should not be too cheap.
Step 3: Create A Business Plan
After determining the pricing of your services, it’s time to create a business plan.
First of all, choose a suitable name for your business. After that, determine the industry or niche you will serve.
You can get both work and experience from online freelancing platforms such as Upwork, Freelance.com and Fiverr. This can help you in building your portfolio.
However, this will not create a strong presence on the web. You need to set up a website. Create a strategy to promote your business on Facebook, Twitter and other social media platforms.
Step 4: Approach Businesses
You have knowledge, skills and strategy. Don’t just rely on online freelancing platforms for projects.
You can run social media campaigns and attract new clients. There are many other ways of approaching businesses. Following are the most common:
Find the contact details of local businesses you can serve. Send them emails. Make phone calls. Tell them about your business and services.
Offer digital marketing audits
Most likely, local businesses are already working with some other digital marketing agency. Creating contacts is beneficial but not enough to land clients. You have to show them that you can deliver value.
They may or may not be satisfied with the services offered by the digital marketing agencies they are currently working with. If you can tell a client how, why and where his current digital marketers are falling short, you can attract that client.
Do a digital marketing audit for the business of that client.
Inform him of the issues in his current digital marketing campaign and suggest solutions. Let him know why and how his competitors are selling more.
It is important to build your own network or be a part of a network. Join local business associations. Join business membership groups. Attend events or organize one.
These events give you opportunities to speak to people and also increase your understanding of the industry.
Step 4: Set up meetings
Now, it’s time to hook a client who has reviewed the audit. Set up a meeting with that client and tell how you can help him. Don’t try to sell your product or service.
Provide that client with value. Offer a solution that will help his business excel.
Learn what the client wants. Tell the client about the process. The client should know what he should expect. Following are the two approaches you can use while speaking to clients:
- Logical approach focuses on solving the problem of the client.
- Emotional approach uses emotions to sell services.
Step 5: Getting Results
Now you have some businesses paying for your services. From here, you can either get more business or lose your existing clients. It depends on the results you are producing for them.
The client’s return on investment should be measurable and visible. Track results. Send reports to keep the client informed of the progress.
Step 6: Build a team
If you have started making a decent income and you feel that you need some talented individuals to help you, it’s time to build a team. Hire graphic and web designers, developers, PPC experts, SEO specialists and other professionals depending on your projects.
While your team is working on projects, you can work on finding new clients to grow your business. The size of your team is also an indicator of your success.
When all the businesses are moving to the web, it is the best time to start a digital marketing agency. Offer quality services to your existing clients to retain them. Earn a reputation. This will attract new clients.
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.