As we enter 2023, Twitter remains a powerful tool for marketers to reach their target audiences and engage with them in real time. With over 330 million monthly active users, Twitter provides a platform for businesses to increase their brand visibility, drive website traffic, and generate leads. In this blog, we’ll cover 25 must-know Twitter statistics for marketers in 2023 to help them understand the platform’s potential and how to make the most of it.
1: Twitter has 450 million monthly active users
making it one of the largest social media platforms in the world. According to Twitter’s Q3 2021 report, Twitter is one of the largest social media platforms in the world, behind Facebook and YouTube.
Twitter’s user base has been relatively stable in recent years, with the platform experiencing modest growth in some regions and slight declines in others. However, with 450 million monthly active users, Twitter remains a significant platform for marketers to reach their target audiences.
2: Over 500 Million Daily Tweets and Counting
Over 500 million tweets are sent every day, providing marketers with ample opportunities to reach their target audiences.
3: Twitter with 80% Active Users on Mobile
80% of Twitter’s users are active on mobile devices, so optimizing content for mobile is crucial. The active user count has risen to a percentage of 18%, increasing sales to $436 million by 74%.
4: Twitter, with 93% of Twitter’s video views coming from mobile devices.
Video is the most popular type of content on Twitter, with 93% of Twitter’s video views coming from mobile devices. We have to mention that brands are learning to make the most of mobile viewership, and exciting research indicates that including video into your Twitter marketing campaigns can significantly impact a range of different consumer behaviors.
And even videos on Twitter are 2X as memorable as compared to other premium platforms. And we cannot deny the fact that videos are a perfect way to introduce new services/products, reach potential customers, and bring in a brand experience to a new audience zone on their smartphones.
What does it take to break the most fitness #GuinnessWorldRecords titles in 1 day in 4 cities? 33 badass humans and the #Nano7! @GWR pic.twitter.com/mshvJuBqh2
— Reebok (@Reebok) February 9, 2017
Reebok shares their story and helps presenting shoe fans to their most exclusive product. And indeed, their videos capture the audience’s attention and more importantly move them to action. Without any further due, start integrating your brand’s video into your content strategy and reap the benefits.
5: Twitter Users Spend 34.8 Minutes a Day on the Platform
Twitter users spend an average of 34.8 minutes per day on the platform, giving marketers a window of opportunity to capture their attention. There’s no second thought that Twitter as a social network is excelling at holding a large ratio of users’ attention
6: Average Twitter user follows 5 businesses
The average Twitter user follows five businesses, providing ample opportunities for brands to increase their reach. Even our experts can help you analyze the competition, set goals, and set a content strategy that will generate a high engagement percentage through purpose driven and well written content in the forms of text posts, videos, infographics, polls, and much more. We can make it happen for your brand adhering to the standard, “If it doesn’t inspire conversation, it is not worth publishing”.
7: Twitter’s Influence on Consumer Purchasing: 53% of Users Buy Products Seen on the Platform
53% of Twitter’s users say they have bought a product they first saw on the platform, whereas more than 45% of the users followed through to buy those products/services highlighting the platform’s potential for driving sales.
8: 89% of Twitter Users Find New Products on the Platform
89% of Twitter users say they discovered a new product or brand on the platform, showing the platform’s potential for brand discovery.
9: 40% Users More Likely to Buy After Seeing a Brand on the Platform
Twitter users are 40% more likely to make a purchase after seeing a brand on Twitter compared to other social media platforms.
10: Twitter Ranks as the 7th Most Popular Social Media Channel Worldwide
Twitter is the world’s favorite social media channel ranking #7, and that too in 2021. The age group 16-64 stays on the top for Twitter, increasing its popularity by 0.2% throughout 2022. The average Twitter user is 40 years old, making it a platform that caters to a slightly older demographic compared to other social media platforms.
11: Gen Z Favors Twitter: Platform Growing 30 Times Faster Than Instagram and YouTube in Usage
Considering the usage, then Twitter is growing 30 times faster than Instagram and Youtube among Gen Z.
12: Twitter: Tweets with Images Receive 18% More Clicks and 150% More Retweets
Tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets than tweets without images, highlighting the importance of visual content on the platform
13: Engaging with Your Audience on Twitter: 69-70% of Users Expect a Response from Brands
Twitter’s audience is highly engaged, with 69-70% of users expecting a response from brands they reach out to on the platform.
14: 63% twitter Users Follow Small Businesses
63% of Twitter’s users say they have followed a small business on the platform, highlighting the platform’s potential for small business marketing.
15: “B2B Marketers: 62% Use Twitter to Distribute Content
Twitter is the second most popular platform for B2B marketing, with 62% of B2B marketers using the platform to distribute content.
16: The top three industries on Twitter
The top three industries on Twitter are media, technology, and entertainment, making it a valuable platform for brands in these industries.
17: Optimal Time for Brands to Tweet: 12-1 PM on Weekdays
The most popular time for tweeting is between 12 pm and 1 pm on weekdays, making it an optimal time for brands to post their content.
18: Hashtags Boost Engagement: Tweets with Hashtags Receive 2x Engagement and 55% More Reposts
Tweets with hashtags receive twice as much engagement compared to tweets without hashtags, highlighting the importance of using relevant hashtags in your content. This also includes tweets with hashtags being 55% more likely to be reposted. See How Engaging Your Content Is – Try Twitter Engagement Rate Calculator Now!
19: Twitter’s Ad Revenue: $4.4 Billion in 2022, Showcasing Platform’s Advertising Potential
20: Twitter’s cost per engagement (CPE) for advertising is $0.50
Twitter’s cost per engagement (CPE) for advertising is $0.50. Honestly, this is relatively affordable compared to other social media platforms like Facebook and Instagram, which have higher average CPEs. However, it’s important to note that the actual cost of advertising on Twitter may vary depending on factors like ad targeting, ad format, bidding strategy, and competition.
21: Twitter’s ad engagement rate is 0.08%
Twitter’s ad engagement rate is 0.08% in 2022, which is higher compared to its first competitor Facebook (0.06%). It’s important to note that this is a projected rate and may differ from the actual rate in 2022 or beyond, as it is subject to change based on a variety of factors such as changes in user behavior, updates to the platform’s algorithms, and shifts in the advertising landscape.
22: Top Twitter Accounts: Most Followed User Profiles to Check Out
- Barack Obama (@BarackObama) – 132 million followers; joined in March 2007 and has tweeted over 15,000 times.
- Justin Bieber (@justinbieber) – 113 million followers; joined in March 2009 and has tweeted over 31,000 times.
- Katy Perry (@katyperry) – 108.3 million followers; joined in February 2009 and has tweeted over 11,000 times.
- Rihanna (@rihanna) – 108.2 million followers; joined in October 2009 and has tweeted over 10,000 times.
- Cristiano Ronaldo (@Cristiano) – 108 million followers; joined Twitter in June 2010 and has tweeted over 3,000 times.
23: The most-liked tweet of all time
The most liked tweet of all time was posted on American Actor Chadwick Boseman’s Twitter account by his family members in August 2020 after his passing. As of January 2023, the post had seven million likes. Ranking second was a tweet by Elon Musk from April 2022, suggesting he would purchase Coca-Cola.
— Chadwick Boseman (@chadwickboseman) August 29, 2020
Next I’m buying Coca-Cola to put the cocaine back in
— Elon Musk (@elonmusk) April 28, 2022
24: Twitter’s first logo just cost less than $20
We have to mention that it wasn’t always plump; the happy blue bird that we are all used to seeing nowadays. It was actually bought for $15, and was submitted by a British graphic designer named Simon Oxley, to iStock.
25: Any user can up to 2,400 tweets per day
yes, you read that right. That number is equivalent to 100 tweets per hour. However, it’s important to note that this limit is not a target or a recommendation. In fact, most users do not even come close to posting 2,400 tweets in a day, and some users may not even reach the limit for weeks or months.
Twitter remains a powerful platform for marketers to reach their target audiences and achieve their marketing goals. With a highly engaged audience, ample opportunities for brand discovery and sales, and a range of advertising options, Twitter is a platform that marketers cannot afford to ignore.
By understanding these must-know Twitter statistics for marketers in 2023, businesses can develop effective Twitter strategies that drive results and help them stand out in a crowded social media landscape.