The Formula 1 Effect

Abstract Formula 1 entered 2017 as a sport in structural decline, having shed 40% of its global television audience over the preceding eight years. By 2025, it had generated $3.87 billion in annual revenue, which is a 115% increase, and grown its global fanbase to 827 million people, with 42% now identifying as women (compared… Continue reading The Formula 1 Effect

The Anatomy of Generative Search: How LLMs Ingest, Interpret, and Cite Web Data

A Cross-Platform Citation & User-Intent Analysis  Industry Focus: Wedding Dress Preservation   Platforms Studied  ChatGPT (GPT-4o) · Perplexity AI · Google AI Overviews · Claude (Sonnet) Table of Contents  Citation Behavior of Generative AI Platforms                                         … Continue reading The Anatomy of Generative Search: How LLMs Ingest, Interpret, and Cite Web Data

Is Traditional Search Dying? The Shift Toward AI & Personalized Search

Search engines have always been our front door to the world of information. Archie was the first search engine created in 1990 to search for FTP files only. However, a significant shift was observed when Jerry Yang and David Filo founded Yahoo in 1994.  Yahoo used human editors to catalog the web instead of the… Continue reading Is Traditional Search Dying? The Shift Toward AI & Personalized Search

New Year & Health: Over 5.48M Americans Search for Gyms in Jan!

Each January, fitness centers across the United States experience a notable surge in new sign-ups as people flock to meet their fitness goals. However, this year’s trend was anything but ordinary. While gym-related searches soared by an impressive 21% in the first month of the year, this surge was swiftly followed by a puzzling 18%… Continue reading New Year & Health: Over 5.48M Americans Search for Gyms in Jan!