Get More Value By Deep Diving In Digital Marketing

Get More Value By Deep Diving In Digital Marketing

Thanks to the advent of the Internet, people are active online more than ever – serving as the best source of opportunities, revenue, and much more for the web-based businesses. And then the ever-changing development is the reason behind the major shift in customer’s buying decisions! Especially for businesses that survive on marketing, the changing trends in the way customers are making their purchasing decision play a key role in success.

Marketing in the digital era, is thus, more brainstorming ideas than putting cash. The present-day customer looks forward to Google or their friend base on social networks for any problem with a product, service, or almost anything. It implies the fundamentals of marketing in this digital age have changed from interpersonal to virtual!

This shift has led to the change in the way marketers approach their potential customers and optimize the channels they use in the process. From radio spots and TV commercials to other non-value advertising mediums – all of them are declining in popularity and relevance gave the modern customer gets easily annoyed with the interruption marketing.

The days of “wait…you will get 50% super duper scooper off if you order NOW” are long gone – and we are totally happy about that!

Marketing in the digital age calls for value-added content at its core – content that informs, educates the customer and solves their problems/pain points before forcing their business, product, or service.

So while the BUY NOW tactic of traditional marketing is still there, the complete marketing lifecycle now is much more evolved and organized.

Marketing Solution - WebSpero

4 Stages of Digital Marketing Explained:

 

Stage 1: Attraction – Turning Strangers into Visitors

 

Because everything starts from attraction!

 

Your priority number one as an online business is to be actively present on all the major search engines and social media networks so when your target audience has an issue or seeking a solution – you are there to help and make that first impression! The digital customer automatically switches to Google or their favored social media channel as soon as they run an issue, and if a company/business shows up to provide a solution or help is a brilliant way of building that relationship.

Here’s some insight on elements to convert the stranger into visitors:

  • PPC Advertising
  • Thought Leadership using Optimized (Informative/Engaging) Blogging
  • SMM and Advertising

 

Stage 2: Conversion – Turning Visitors Into Leads

Conversions now are all about providing additional value!

By this phase, the customer already has researched and come to your website to find the solution for their pain point. This is the point where the cost of traditional marketing companies skips the golden chance to build that trust relationship with their client base. We bet most of the companies from yesteryear have that one, predictable & typical CTA on their site – CONTACT US.

That’s just like proposing someone on the very first date. Well, you do dress up and look nice, but you don’t wish to marry at first sight. Then why make your customers feel so?

Steps of Marketing - WebSpero


Umm…Can I know you a lil more first?

That’s exactly what your potential customers think when they land on your website. The innovative and savvy businesses know how to start a relationship by first providing them with additional value. It can be anything – e-books, guides. Webinars, checklists for the sake of their email address/number. This makes it an equal deal (a WIN-WIN) for both parties – you and your customers.

Elements that are necessary for converting visitors to leads:

  • Well-designed Website
  • Retargeting in place
  • Attractive/relevant CTA
  • Dedicated Lead Generation Pages
  • Value Content

 

Stage 3: Close – Turning Leads to Customers

Time to nurture the relationship!

So the relationship is active now and the customers are getting the need info about their problems and your company is establishing that trust bond and exemplifying the expertise to the customer.

What next?

Well, with mediums like email nurturing, checklists and guides, webinars, and more – a business can request its leads more info. But you need to wait will the potential customer is willing to take the next step and the customer. What you can do is set up specific indicators – like on customers visiting the price page or spending more than a minute or so on the product/service page just to confirm they are qualified leads. This will let you take the next formal action like a call or email request for a meeting. With the perfect balance of analyzing user behavior, creating user action-based triggers, and marketing automation – businesses can wait till their potential customers are convinced to talk or meet.

Key elements to help turn leads into customers:

  • CRM
  • Email Nurturing
  • Workflows
  • Close-loop Reporting

 

Stage 4: Advocate – Turning Customers Into Advocates

Improving & optimizing the process – spreading the word!

So now when your business and customers have come across all the stages – attraction, building a relationship, and then doing business together, it comes the time to make sure it was a worth the effort on your end and price on your customers’ end. So how do you everyone is happy with the process?

Digital Marketing - WebSpero

The best way do that is by requesting customers feedback from the existing customer base. While the traditional marketing couldn’t do much for this, digital marketing has made it possible to ask your customers share their feedback regarding the product or service delivered in a moment via online surveys, reviews, and more. This allows businesses the scope to improve and optimize their product, service, or process in future to deliver better customer experience. The more refined this process becomes, the more your customer advocate your products, services, brand, and reputation. Your customers are motivated to share reviews, thought leadership with peers, and help promote your business.

Key elements to turn customers into advocates:

  • Online Surveys
  • Consistent Nurturing
  • Social Monitoring

So now you know how marketing undergoes the refined processes in the digital age to suit the ever-changing customers’ purchasing decisions. It’s time now to think of some innovative tips to make most of your digital marketing errands.

 

Ways to Get More Value From Digital Marketing:-

As per the stats shared on Gartner, by the year 2020, 80 percent of consumer interaction will be operated without a human. This takes us to stress more on the role AI is playing in the evolving digital marketing practices that can help make more from the existing consumers and resources.

 

Automated/Virtual Customer Interaction:

Communication - WebSpero

Wise use of AI can help businesses interact with their customers. Talk about automated live chat, in-app assistance, automated social media monitoring and that’s just a few to name here – all these high-end techs can automate customer/user interaction to scale human intervention.

 

Website Personalization:

Website - WebSpero

Adding more personalized elements on your website, like demographics, location data, interaction, personalization, etc. can provide with more conversions and engagement along with relevant experience to the customers. For an account based marketing strategy, this advanced marketing tactic can work wonders.

 

Intelligent Media Optimization:
Media Optimization - WebSpero

AI has made it possible to optimize media buys, make recommendations on media buys, and monitor customer behavior that eventually turns into more revenue and more satisfied customers. Stuffing media teams with human resources and leveraging agencies to optimize media is no closer to an exact science. As time is passing by, artificial intelligence is coming more into the digital marketing world with a more dynamic media capability.

 

The Bottom Line

As the marketing trends change, so should a business’ digital marketing strategy (also read – 25 digital marketing mistakes businesses do!). It’s need of the hour to stay up-to-date with the emerging and constantly changing the landscape of marketing with the new advancement in technology – that can simplify a digital marketer’s life and amplify the profit!

So what do you think about the info shared above? Feel free to comment, share, and contact us for your valuable feedback!

 

Beginner’s Brief Guide to CRO – How to Boost Website Conversions as a Novice

Beginner’s Brief Guide to CRO – How to Boost Website Conversions as a Novice

The path to success of your online business is easy – the marketing team works to drive traffic towards the website, further converting into leads that the sales team finally close. After it starts generating revenue, marketers then plan new ways to drive more traffic, and eventually more success to the business.

Sounds like a well-written fairytale for the web business, doesn’t it!

Though oversimplified, that is ACTUALLY the standard marketing cycle. There are some marketers who even strategize to generate more from the existing traffic. Wondering what’s that called?

 

It’s CONVERSION RATE OPTIMIZATION!

Today, we will learn everything from the basics of CRO, its meaning and purpose to the best strategies for using it for growth and profit of your business.

By the end of this blog, you will get to know how to drive more results from the existing traffic so you can use your content smartly (not tiringly!).

 

So What’s CRO by the way?

Let’s cut the crap and get it straight –

CRO, Conversion Rate Optimization is a big, untapped golden opportunity for marketing teams to optimize the conversions all over a website (homepage, contact page, landing page, blog, etc) for all the more higher rate of conversion.

Basically, it’s the optimization of the conversions themselves to make more conversions!

 

Is CRO a Need For Your Business?

Glad you asked. Well, soon after the sales and digital marketing teams get visitors who convert into leads for the sales part, the scope of CRO comes into the picture. Given the majority of businesses have limited demands for their products or services, using CRO to make more of the existing traffic is an insanely fantastic idea.

Get in the details of online search volumes to find out your potential customer demand. Once you know it, it’s time to brainstorm how to reap more results from your existing traffic.

Don’t worry, we have you covered with these 3 quick tips to tackle CRO on your own and set relevant goals:

1:- New Revenue Goal / AVG Sales Price = XYZ New Customers

2:- XYZ New Customers / Lead to Customer Closing Rate % = Your New Lead Goal

3:- Total Leads Generated / Your Website Traffic * 100 = Conversion Rate (in %)

Here’s a small example:

Your site has ,

New Visitors Per Month = 10,000

Monthly Leads = 100

Total Customers per Month = 10

So your CRO would be = 1%.

Now imagine a scenario where you want double customers a month. You would need to bring double visitors to your website (without degrading the traffic quality) and then generate double leads, i.e. now 200 leads a month.

Or then, you could do it the easy way by using your existing traffic.

How?

 

Conversion Rate Optimization is the key!

By increasing your conversion rate (double in this case), you will double the leads and our ultimate customers too!

What we’re trying to tell here is it’s not always the smartest thought to generate new traffic when you can fix the leaking bucket instead of pouring more water into it.

 

CRO is all about getting more from what you already have and making it work all the more better in your favor.

Now that you know what CRO, why and how is it profitable for your business, it’s time you get into executing it practically. But to do that, here are some tried and tested, result-driven strategies to look forward to.

 

Conversion Rate Optimization Strategies You Must Try

 

Creating Text-based CTAs Within Blogs

Banner blindness, a common phenomenon where people often become use to of skipping the banner-like info straight away on websites.

The lack of attention along with the fact that your visitors don’t always scroll till the bottom of the blog post is the reason why you should and you must create TEXT-based CTAs within the blog posts. Your visitors crave your content as snacks so give them a good one. Also referred to as anchor text, use insightful ways to add call-to-actions within your content, guiding your readers what to do next instead of pushing them or waiting for them to leave.

 

Running Tests on Your Landing Page

LPs are a crucial part of the present-day marketer’s armor. This is the place where a site visitor turns into a lead or a current lead involves more with your brand. Thus, the pages play a key role.

Now that you know that, it’s critical you run A/B testing to make the most of them. (For more info on A/B testing click here).

 

Helping Leads Turn Into MQL

At times or some part of your visitors might be interested straight away in the business and could wish to speak to a sales exec rather than enjoying the alluring marketing offers. Well, make it easy for them to act and become an immediate Marketing Qualified Lead (MQL) with some creative and tested CTAs.

 

Compelling content is always the solution!

Engaging and to-the-point ad copy or CTA can drive action and boost conversions for your business significantly. Decide the actions you want your website visitors to take and plan your CTAs accordingly. Trick here is to eliminate friction, cut the crap from the sales process and simplify the process as much as possible.
Adding Lead Flow on Your Blog

Other than A/B testing, another test you need to run on your website is to add lead flows on your blog. There are many high-converting pop-ups to lure attention from your visitors and offer value. Choose from a pop-up obx. Slide-in box, drop-down banner, and more creative ideas that best fits your offer.

 

Adding Messages to Most Converting Web Pages

You can chat with your visitors in real-time using different tools available in the web world. Best is to add messaging options on the high-converting pages to increase conversions, for instance, the pricing page, product page, so leads will convert instead of leaving your web page. The chat can be action-based too! How?

Suppose someone stays for more than a minute on your page, you may opt to pop an automated offer for help or answer their queries.

 

Optimizing Top-Performing Blogs

Have you been blogging for more than a year? If yes, most likely you will have some great blog posts that have outperformed the rest. Your hit blog posts are the golden opportunity to successful CRO!

All you gotta do is pick the blogs with the highest levels of relevant web traffic, yet low conversion rates. The reason might be either the content on the blog post isn’t aligned with the content offer you have in offering OR your CTA is unclear.

Blog posts with high conversion rates are great too! You would want those posts to get more quality traffic. Good news is you can do that by optimizing the content on those posts for search engines or refreshing the content to make sure it’s updated and relevant for your readers.
Building Workflows to Guide Your Sales Team

Thanks to the development of online tools, you can create different automated workflows and share with your team and we bet the sales team will thank you for this! Just to let you know, you could even sent emails to the leads or customers on behalf of the sales representatives so the leads can directly book meetings with them within a click!

 

Sounds great right!

Also, the sales rep can get an email notification as soon as a lead takes a solid action like checking the price on your website. For e-commerce businesses, you can directly email people who leave their shopping cart abandoned.

 

Using Retargeting to Re-engage Your Visitors

No matter what your key conversion metric is – hard or cold, most people on your site don’t act the way you want them to or take your desired action. With leveraging retargeting or remarketing, you can smartly re-engage those visitors who have already left your website sometime back.

The basic rule is still applicable – you must have a well-written and drafted copy with an appealing image and a compelling offer for remarketing to work.

 

So What’s Next Now?

These are just the main ones of many best practices out there for Conversion Rate Optimization. Ultimately it all comes down to finding out what your customers and visitors respond to the most and what drives best results for your business.

It’s totally your call how you want to modify each tip or which tool you wish to need and everything else. Just keep in mind to align your actions with the conversion goals you have to enjoy the best of CRO even if you are just a beginner!

 

More Traffic & Conversions – 5 Call to Action Ideas You Can’t Resist

More Traffic & Conversions – 5 Call to Action Ideas You Can’t Resist

As soon as people visit your website, you want them to make a move. And it’s justified as that is exactly what you made the site for so you should learn basic principles for creating perfect landing pages. Be it subscribing to your mailing list, newsletters, or sharing content on your blog or buying something – you expect your guests to do something that will ultimately progress your goals.

But how do you make them take the action you want them to?

Well, motivating potential customers to take the desired action is one of the most challenging parts for the marketers. So rather than focusing all your efforts on the design and copy, you should better work on creating compelling, irresistible call to action.

That’s what will work as the next step to your visitors, and it’s generally in the form of a clickable button.

Anyway, that’s not what this post is about. So let’s have a look at five creative and quick ways to create a call to action that converts:

#1. Stay Straightforward.

Stop pushing things on people expecting they will understand your Newton’s theory. The first rule for creating compelling CTAs is to keep things as clear and direct as possible. Your message in the form of the action must be short, simple, and strong enough to encourage visitors.

#2. Be Creative

What’s the use of doing something that everyone else already has tried? As a marketer, it’s utterly essential that you stay unique and stand apart from your competitors. So find something creative that will make your call to action not only catchy but also different. It doesn’t have to be too complicated or puzzling. Even the simplest of the ideas can sometimes do wonders.

#3. Use Actionable Phrases

So you want to sell apples, but there’s nowhere written ‘buy”. How are your visitors going to know what to do? Consistently use actionable words throughout the page that will compel the visitors to take the desired action. Whether it’s ‘call now” or “click here,” you need to put it in some creative form that doesn’t look too sale-centric. What’ more, CTAs aren’t necessarily about buying something or selling, you can guide them to call you up or subscribe to your mailing list too!

#4. Be Time-Restricted

Your visitors won’t take action until they feel they can lose a deal. So keep a sense of urgency in your call to action to convert instantly. The message should seem like they will miss a golden opportunity otherwise.

Think and come up with ideas that will speak of time as if the clock is ticking and any delay means a chance lost. Anything as simple as “buy now at 50% off” is sure to lure them and make a move.

#5. Keep It Simple

At last, you don’t want your visitors to leave befuddled and inactive. So the translation from the CTA to completing the task must be clear, concise, and clean. A complicated call to action will definitely fail unless you are targeting the maniacs. So keep things simple for your visitors. You want them to call you, provide the number. Need them to post blogs? Put a submit button. It doesn’t need to be too lengthy, complex, or  ̣technical. The simpler it is to understand, the more it will help convert.

With more businesses entering the digital world and increasing competition, there’s a dire need that you get more traffic, and even better – more leads. So these are the five tricky ways to create a call to action that will actually convert. Try these with your creativity and share what’s your take on it. There’s no doubt, in one way or other, you will see results sooner than expected.

Google Shopping Insights: Smart Way to Know What Your Customers Want

Google Shopping Insights: Smart Way to Know What Your Customers Want

Released at WSJDLive, October 20, 2015, Google launched an exceptional tool called Shopping Insights in beta phase. The tool is meant to show retailers and other businesses statistical data about what and how much customers are searching for a specific product in their cities. Google Shopping Insights is helpful in showing the top searched and trending products on the city level for a particular month.

So What Exactly is Google Shopping Insights

 

Google Shopping Insights, is a service aimed to help retailers understand the way consumers shop for different products via Google. Introduced 2 years back, the feature was first made available in the beta version with next significant update in November 2016. It gives you an edge over exploring details about specific products trending on Google.com, their trend track record, comparative analysis based on regions, and much more.

Using the feature, retailers can get to know how customers shop for products using their devices and PCs on Google. At present, the majority of people search online, still, most of them buy products from physical stores. What makes Shopping Insights interesting for retailers is the way it shows them consumers’ preferences and mindshare for different products on the basis of the city, state, or country.

 

Google Shopping Insights Vs AdWords Keyword Planner

 

Well, of course, there is already the AdWords Keyword Planner which helps you find current search trends and new keywords, but Shopping Insights goes one step further from finding out the latest trends only…it offers the capability to understand consumer’s shopping trends in detail on a city-by-city level with a lot more useful features. Also, it is more of a decision-making tool to adjust your strategy than a concrete AdWords helper.

 

Main features of Shopping Insights

 

As already said above, Google Shopping Insights is meant to serve retailers with proper information on the trending and popular products searched and bought by customers using Google as the medium.

 

Main features of Google Shopping Insights

 

There are three main categories:

Featured Stories

It shows the featured stories about different niche and products, services, etc on the basis of their popularity and search.

 

Top Products

This category deals with the top 10 searched products on Google. The tool ranks products which have the highest query volume for a specific month. The top products are decided as the top 10 products with the highest search volumes for a certain month. This list is then displayed in descending order.

 

Trending Products 

This is where comparative analysis is offered. Trending products are calculated with a comparison of search volumes for the particular month against the previous month. This category shows 5 top and the least trending products in a somewhat graphical way to show their performance over the month in consideration. It also shows the estimated growth or downfall in the popularity or demand of that specific product over that month and is sorted according to the highest volume of change.

Other than these visible features, the tool has much more interesting stuff hiding under its hood. Here’s the roundup:

 

Google Shopping Insights - Trending Products

 

Heat Map

This indicates a product’s popularity in a particular time period throughout different regions. The darker shades on the map mean higher consumer interest in that item(s). One thing to note here is that the data displayed on these heat maps is relative to a specific city with the highest level of interest (max 100). When you zoom, you will be able to view info on a micro level for all the listed cities, states, and regions. You can zoom until each city becomes a visible circle. When you hover on a circle, it will display you the interest level in that city as compared to the city with the highest interest.

 

Data Filter 

If you’d like, you can even filter the data on the basis of a device. This will let you compare and analyze the interest ratio on smartphones against laptops or desktops. What’s more, you can additionally compare multiple products. The entire data is normalized in comparison to the highest point for the specific chart in a review.

 

Time Series Graph 

You can also view the time series graph to get an idea of consumer’s interest in an item over particular time periods. This data is shown in form of percentage with the highest point on the graph as 100 (as already said).

 

How Google Shopping Insights Work

 

  • Using Shopping Insights is quite easy. Google provides data input to Insights tool on the basis of search queries made by users/customers through Google.com as well as Google.com/shopping.
  • The data collected is then aggregated, emphasizing on a specific product on the basis of queries (extensive samples of searches for that particular item).
  • At the same time, it factors the overall probability of people searching for the same item using different keywords or phrases.

The current version of Shopping Insights lets you conduct the search based on their name or brand name. One thing to note here is that the search giant is more concerned about customers’ interest levels in the specific products rather than the keywords. Hence, a single keyword is used to represent every product or brand name.

The tool is all centered around retailers having physical stores as stats show that most of the goods are purchased offline (from the stores). This can help retailers understand the taste and preferences of customers trending for that particular month on the city level.

 

Use from Retailer’s’ Perspective

 

So you must be thinking now how exactly is this new tool important for business owners. Right? Well, it’s more like Google Trends for retailers. The data offered by Shopping Insights serves businesses with the ability to overview and understand consumers’ shopping patterns and trends in specific locales. Using this info-rich statistical data, they can better analyze and generate suitable models, strategies, and campaign concepts keeping in mind their target audience.

To sum it up, Google Shopping Insights is a great way to understand the local shopping trends of customers and performance of specific products over local or other regions (as offered by Google).

 

Let’s Take an Example

 

Situation I: Without Shopping Insights

 

  • Suppose you have a shoe retailing business in a City A and B, selling shoes of different brands like Adidas, Puma, Reebok, and more.
  • You have been selling your stuff like always and don’t have any idea on what the target audience is actually after.
  • Your sale for the month of June:
  • City A – 240 pairs of shoe
  • City B  – 412 pairs

 

google insight

  • You can’t differentiate why there’s a gap between sales despite similar infra of shops and all other factors being constant. This leads to a problem in designing new strategies to buck up the sales.

 

Situation II: Using Shopping Insights

 

  • Now let’s suppose you use Shopping Insights to get data about the trending shoes in both the cities.
  • The data from the new tool will show you top searched branded shoes in both the cities (if they are listed) by customers
  • Search volume in City A – 12780, number of shoe pairs sold – 240 (Adidas – 145, Puma – 60, Reebok – 20, Nike – 15)

 

google-insight-city-a

– While the same for City B is 23467, number of shoe pairs sold – 412 (Adidas 72, Puma – 129, Reebok – 104, Nike – 95)

  • Using this data, you will get to know which brand is leading in which city (Adidas in City A | Puma and Reebok in City B) for June and you can plan your stock accordingly.
  • When you know what your target customers are looking for and you have that in your stock. Even the online retailers can search for local product hotspots so that they can accordingly adjust their strategy which will eventually invite more sales, hence more profit.

The tool is additionally a bonus for businesses who will welcome the resourceful insights as offered by the data to know the product’s popularity and trends. This info can then be used by a wise product marketer to target AdWords.

 

Use From Users’ Perspective

 

It is not that the tool is only for the businesses and retailers. Shopping Insights is not equally but pretty helpful for customers as well. If you are someone who likes to stay with the latest trends, you can easily find out what specific product is leading in your city.

 

Let’s take an example

 

  • For instance, you want to buy a phone yet you are not sure which one’s best.
  • You just look up to Google Shopping Insights and enter phones.
  • You get a statistical estimate of the top trending phones as well as the least trending ones.
  • You simply go through the trending ones and make your decision (what’s most people are loving means it’s probably the better choice…isn’t so!) or at least you get a clear idea.

That’s it!

 

What’s New!

 

Soon after its release, Google added more features and data to its tool. The most recent update is Shopping Insights v4.2, which was released last year on November 17. The latest version has new interest-based visualization, availability of demographic and national level data, as well as user feedback interface. Additional features were also added, including an option to explore trending products for preceding month, a graphic representation of split between desktop and mobiles, along with a streamlined data picker.

 

How to Use It

 

We won’t make it long. Google has made it easy for people to familiarize themselves with the tool. You can visit the official link to get started –
https://shopping.thinkwithgoogle.com/

 

Google’s Official demo video –

 

Drawbacks and Limitations of Shopping Insights – Maybe Not a Jack-of-all-Trades!

 

Like every other thing, Google Shopping Insights is no exception from flaws and limitations. The main issues with the tool are:

 

  • For now, the data provided by the tool is only about search queries made from April 1, 2014.
  • The data offered is available only for US-based markets.
  • Even the city level data is limited to 16000 US cities.
  • You can only search and analyze the products/services as allowed under Google Shopping Policy.
  • The available data is rated on a 0-100 scale. The reason behind this is to allow a simpler comparative analysis. Yet, the drawback is that the numbers are only estimates and do not reflect the actual search volume.
  • The Shopping Insights tool is no help to the product merchants of items that are regarded under the moderate niche but are still searched and requested by customers.

 

So What’s Next?

 

Google Shopping Insights is a great and beautifully designed tool for understanding shopping trends.

For now, everyone has been treating the tool for retailers and suppliers. Interestingly, Shopping Insights is a boon for e-commerce as it opens a new world of opportunity for e-commerce channels to come up with productive and successful strategies. Although limited, it’s a great tool for understanding latest trends for different products( like Posts on Google ) on the city level. The tool stresses basically on retailers, e-commerce, and comparison of local shopping trends.

Google said the tool is a gift for offline retailers, however, it’s significantly useful for online-only retailers as well in redesigning their campaigns on product hotspots. The only big catch in the tool is its inability to serve sellers who offer products that are listed relatively niche yet are still demanded by many users. These products include gifts with limited editions for festivals or special occasions.

All in all, the tool CAN do MUCH MORE yet it all depends on Google that how much it improves it in future. Until then, Shopping Insights can offer businesses a clear sense of what their target audience is searching for BUT it’s still unable to predict what is ACTUALLY being sold.

Although Google Shopping insights will help retailers to see the existing shopping trends, they will still need to rely on their personal analysis and estimates for real data.

How to Create Great Content to get Organic Search and Social Traffic?

How to Create Great Content to get Organic Search and Social Traffic?

Content Marketing is an approach that engages customers at all levels. A solid Content-Driven battle is the most essential thing that you need to amplify your marketing. But this will only and only work when it addresses what a large number of people are searching for and sharing on social media, that your competitors are not covering.

So, how will you identify these searches, social and potential competitive gaps?

To achieve these things, you need to follow the following steps:

1. Analyse SEO factors for your topic and discover the hidden winning content ideas.
2. Confirm the content ideas with social media engagement metrics
3. Identify trending questions related your topic

Analyse SEO Factors for Topic and Discover the Hidden Winning Content Ideas

It’s true that SEO can boost your content marketing strategy. First of all create an SEO strategy for your content. Choosing right keywords for your content is very important best weight loss supplement. Keyword selection and optimization should make a high quality content that your audience needs and wants.

For example, a page about  “Avoiding Thrombocytopenia” describe ways to prevent decrement in the number of platelets. But the search engines might not rank that page highly if people are searching instead for “Increase platelets tips”. Your content must be written in the correct language, a language that is known to your users.

There are a variety of tools like Moz, keyword  planner and semrush that help you to discover the specific ways that people may be searching for your content. If you are using Moz, you must target on high Volume, low Difficulty, high Opportunity and high Potential. You can also view some OF the related suggestions.

rant

In order to get the most value out of this research, it’s important to build content for search. Make sure to use the targeted keywords in the URL, title and headings (h1, h2, etc.) of your content where possible.

Confirmation through Social Media Engagement Metrics

Getting traffic through organic search is only the one part of equation as social media is becoming a more important source of referral traffic. Social Media engagements can do wonders for your Business. So before using the keywords, it’s important to know that whether your final keywords attract engagement and if yes, then in what format. Each Social Media need different formats to get engagements. Do research either manually or through online tools. By focussing on Social Media Engagement, you will complete the second part of the equation.

Identify Trending Questions Related to your Topic

Forums are also a good way to cover the keywords and topics related to your targeted keywords. The Forums will tell the original area of interests on which people find challenges and do discussions. Covering these types of topics will optimise the content according to the users. Also you can answer the related questions, put your perspective and obviously brand in front of a targeted audience.

9 Questions to Answer before Choosing a Right Marketing Agency

9 Questions to Answer before Choosing a Right Marketing Agency

Hiring a Marketing Agency is a Big Deal. Some just claims to do big things while some go on with a partnership for decades. We can consider it as a very important decision for your business, yet difficult and perplex to choose.

Why a company hires a Marketing Agency?

Although there could be n number of reasons, but ultimately all reasons are arising from the one, i.e. LOW SALES. Well, you can have an in-house Marketing team too, but you might end up giving huge salaries to a team of few people (that too, having limited resources) which will be equal to outsourcing a Marketing Agency. If you hire an Agency, your main concern will become quality and control. By outsourcing Marketing, you can have access and control over trained professionals and advanced marketing technologies.

On what grounds you should hire a Marketing Agency?

So, finally we have reached to the root topic of our blog i.e. how to choose a perfect fit for your Company. Here is the comprehensive questionnaire checklist for agency selection which will help you to form a long lasting relationship with them :

What are your Aim and Objectives?

What are you looking for? Good sales and leads? New Audience? Simply Online Presence? Or Unsatisfied by the current agency? Take time to have a good internal research of your prospects and Customer reviews. It should be a time consuming task so that you can analyse and evaluate each and every aspect of your Mission.

How much Knowledge do you have of Marketing?

Before Hiring an Agency, explore about marketing. You should at least have a basic of it otherwise you won’t be able to know whether your agency is doing well or not. Get a brief knowledge about techniques and some of the commonly used tools.

Does Conducting an RFP would be a Bad Idea?

The RFP will allow you to find a suitable agency for your company, an agency that actually understands your objectives and meet all of your Conditions. Give a short brief about your company and your work. After that list your objectives, challenges and advantages you are trying to seek. This will help you to shortlist some of the Agencies.

What Process they Follow and what Tools they use?

The Agency needs to be able to demonstrate the ROI from their Marketing Campaigns. They should be able to actually explain how actually they work. They should be able to explain the whole marketing processes, the tools they use and its importance, the work divided into different teams and finally what innovative they will do to achieve your targets. In short, they should be able to give you confidence about them. While hiring an Agency, it’s very important to know that whether they are innovative or not because Marketing is a trendy arena and algorithm changes frequently. If you wouldn’t go with the trend, you will surely lag behind.

Do they actually understand your Business Requirements?

Actually, all marketing companies work beautifully, after all you are hiring professionals. But all marketing agencies may not understand your business needs. Choose the agency that can look through your lens, explore real opportunities and can make effective, profitable decisions.

Are they All Rounder or some “Specialist” kind of?

All marketers focus on different things and are specialized in different technologies, so it’s important to have a clear idea of what you want them to have. For example, some focussed on Digital Marketing but they haven’t tried and tested direct mail campaigns that much. That doesn’t mean that they are bad at it. It’s just they prefer something more over another. Some agencies have a narrower field, can be either SEO or SMO. So, it’s you who need to decide what your business wants.

What’s their Digital Presence?

A company’s website can say a lot about it. So, explore its website and all the Social Media platforms of them. Do you like their look and feel? Are they actively blogging and tweeting? If you don’t like the way they are representing themselves, it’s unlikely you are going to like how they will represent you.

Review their case studies, testimonials and talk to their clients

By knowing about their clients, you will get to know how long they have worked together. Talk to some of their current clients, you will get to know about the results and quality of the services they provide. Review some of their testimonials and case studies. This will show whether the agency is a good fit or not. Ask them about some of the examples of successes of their campaigns.

Finally, do you Actually liking them?

The most underrated and overlooked factor of successful client- agency relationship is respect and the ability to listen well. These are some of the qualities which are hard to test. So, before finalising the agency, lean back in your chair and ask yourself, whether the person sitting across the table will be there in the tough times of your company. Can they challenge your current state and push you to see the things differently, while respecting you and your present knowledge?