Programmatic Advertising- The Real Meaning
Programmatic advertising is a form of automated purchase and sale of display inventory using certain softwares. In other words, when you use machines to buy and sell ads, it’s known as programmatic advertising. This decreases the manual work and helps you dedicate more time to strategic optimization and analysis of your leads. It uses Real-Time Bidding (RTB), which is bidding on the individual impressions on the basis of their value to your business.
Instead of paying for a flat CPM – The cost of an advertisement per1000 views, you have to pay for a dynamic CPM on your programmatic ads. Meaning- pay for only those impressions that can profit you. This allows you to focus only on convertible leads, saving your time and money.
Why Are Our SEO Services Better Than the Rest
Following are the steps involved in the process of programmatic display advertising:
An investment in local SEO bears no fruit when the goals are vague and subjective. We start with your specific goals in mind so that everyone in our team knows what your success looks like.
Installing analytics is not enough. When we have specific goals, we measure our progress to illustrate improvements in SEO metrics.
Local SEO does not help when goals are unattainable. We keep SEO feasibility, situation, and resources in mind while setting SMART goals.
CORE FACTORS TO KEEP IN MIND FOR LOCAL SEO
Local search engine optimization is more competitive now as more and more businesses realize that they can grow online only when they effectively target their local audiences. The spot you see underneath the map on the search engine result page is a prime spot for local businesses. Earlier Google used to display seven listings there, but now the number is reduced to three. This is the reason why local search engine factors are also changed. We have the required understanding of local SEO ranking factors and Google’s local SEO guidelines to create a strategy that gets your local business to that prime spot.
Name, Address, Phone (NAP), Citation
The first major local SEO ranking factor is the quality and quantity of citations and consistent NAP across these citations. Name, address, and phone number are critical details search engines show for local searches. Three out of six fundamental ranking factors are related to quality, quantity, and consistency of citations and accurate NAP data online. Your local SEO ranking depends on whether Google can find your business information on the web or not. Google also checks that name, address, and phone number on other websites are consistent and match the name, address, and phone number mentioned on your website.
Getting positive local business reviews has a great influence on your local search engine rankings. Your website can get more traffic and conversion boost with Google My Business reviews. Local business reviews are just like referrals from a good friend. 84% of users trust online reviews. This is the reason why it is also an important local search engine ranking factor.
A business serious about its conversions must try to earn 4-star and 5-star Google my business reviews. This makes a big difference. Low ratings and poor reviews have a negative impact on your local SEO rankings. Generating positive local reviews on Google is very challenging but doable with quality products and services and some simple strategies. If your business is creating positive local reviews consistently, you can see consistent improvements in your local rankings, conversions, and sales. For this, you need to deliver an excellent customer experience.
Verify With Google My Business
Verifying with Google My Business is a crucial local search engine ranking factor. Google My Business is essential to correctly show up your business information on Google when a customer searches a query related to your product, services, or business. We work on this local ranking factor by claiming your Google My Business listing, properly setting up the profile, and ensuring that the information is correct.
You cannot expect the desired results without verifying with Google My Business. This is important to maximize the visibility and performance of your business listing. If your potential customers cannot find you, they find your competitors. With Google My Business verification, Google makes sure that the business address you have provided really exists. Google business verification also helps the search engine in weeding out the false listings misdirecting users.
If not verified, you cannot access analytical information/ page insights or business reviews. Google My Business verification can be completed in less than a week. Once you use the verification code sent by Google, your business officially goes live.
Schema markup is used to create and support a common group of tags that the search engine uses to understand and display data. This markup helps local brick and mortar stores in increasing local SEO rankings and appearance in carousels, answer boxes, and other rich snippets. Any business can use schema markup to gain traction and competitive advantage in the search engine result pages.
Google has special guidelines on schema structured data. Google always makes sure that spammy schema markup is not displayed on search engine result pages. We also make sure that your schema structured data reflect what the page is about. We follow Google’s structured data guidelines and also ensure that the markup is aligned with the user intent. This is the most powerful form of local optimization, but it is least utilized. However, when used according to Google’s guidelines, local business schema markup can boost your local SEO rankings.
Localized Landing Pages
If you target your customers in multiple locations, you must use localized landing pages to get maximum exposure. Having dedicated landing pages for each store offers benefits including:
- Localized landing pages help in increasing local SEO ranking. Linking them with Google My Business gives a further boost.
- These landing pages also help in promoting unique content for different locations.
- Localized landing pages with appointment scheduling, contact request form, a call to action button, quote requests, and other features can initiate conversations and boost lead generation.
- A localized landing page also improves the customer experience.
Our SEO team conducts local keyword research to optimize your localized landing pages according to the behavior and needs of your audience. We use keywords to optimize image alt text and titles, clean URLs, standardize your name, address, and phone number, and content. Our SEO professionals optimize each localized landing page for mobile.
A team of dedicated specialists makes us a proud website design and development company. Our experienced, skilled website designers always think outside the box to design distinctive solutions to help your business stand out in the crowd of websites online.
We are the best web development company that believes in working in collaboration with you. No one understands your business better than you, so we encourage your involvement in the web designing and development process to offer tailored services to meet your needs.