Are you building backlinks with Wikipedia?
You better start today!
There’s probably no marketer who wouldn’t like several authority links…from Wikipedia…icing on the cake! Wikipedia is regarded among the best, oldest, and the most popular authority sites on the Internet, making Wikipedia backlinks significantly powerful and useful links in the world of SEO.
Wikipedia backlinks continues to be effective in present day too! The site is not going to lose the loads of traffic, authority, and reliability in the near future, so creating backlinks from it is your best bet.
Today in this article, I am going to share the trick behind building multiple Wikipedia backlinks (or from any other authority site) with the help of some really cool techniques.
This post deals with white-hat tricks to get:-
- Powerful Wikipedia backlinks
- Relevant links from other authority sites
- High-quality traffic
- Do it all in one go
Why You Should Care – Use of Building Wiki links
After continuous practice and a little of the experiment, I’ve finally cracked the successful and EASY way to build Wikipedia backlinks. But why you should bother?
Well, Wikipedia is the first to show up in search results whenever a query is entered. That makes it a REALLY authoritative site. Given that, having a backlink from the site itself can act as an impressive endorsement for your website. Interestingly, Google also loves relevant links from Wiki as these links are analyzed by real moderators. A Wikipedia backlink is also helpful in generating high-quality traffic to your site.
Besides, when your website is linked with a Wikipedia page, it generates more links from other sites that are looking forward to your site as a reference. Great isn’t it!
When it comes to building backlinks, you get 3 ways to do so. Below I’m explaining each in brief.
- Dead link opportunities:- A Dead link is the one which is no more active in nature. It implies that the content on the page (which link refers to) is no longer available. Now for a marketer, (and of course for Wiki moderators or other people looking for it) the link needs to be updated or fixed…and it can be your content inside it! Like any other site, Wikipedia also suffers dead and broken links. So it’s a great opportunity to build links by offering them the content they need to update or fix that dead link.
- Broken link opportunities:- Pretty same goes with this way too! Check for the broken links and it will take you weeks. So what’s next? The SEO savvy marketers know it well if a link is broken on Wikipedia, then it would be broken for all the sites linking to it. Offer them relevant content and it might be your link replacing the broken one.
- Unique link opportunities:- One can easily create a Wikipedia account and it implies that everyone can get access to their own link building opportunities on particular pages. Theoretically, one could simply go in and edit a page and put their own links to their articles in the suitable sections. This can be done by adding fresh content to the page that enhances the structure and info on the page. The new content can be in the form of a new sentence, para, or even a completely new section.
But that’s not the perfect way! For a safer bet, you can simply go in and edit the content as a genuine Wikipedia citizen, fix the broken links, and add new findings wherever possible. every change is subject to admin approval, or your changes can be removed. The main thing to note here is that every change is subject to admin approval or your changes can be removed. But still in the best case scenario…it might be your content what Wiki picks to update!
The Perfect Blend – Using all three altogether
There’s really no problem in applying the three opportunities altogether…unless it doesn’t become like you are flooding Wikipedia with your own links. The blend of three gives you a perfect spot of flexible, easy, and powerful Wikipedia link building trick. While Dead links can be used for building Wikipedia backlinks, broken links prove useful in getting links from authority websites, along with adding unique links to Wikipedia pages.
It’s free and easy…but how do you locate the opportunities amid such a diverse ecosystem of Wikipedia?
You have 2 options here.
Use a tool like Wikigrabber Or Google Advanced Search
WikiGrabber is the best tool to find link building opportunities throughout Wikipedia..
How to use WikiGrabber appropriately
Simply enter a relevant search query in your niche and the site will show the list of all related pages on Wikipedia with a deadlink or need a reference. For example, I searched the term free online marketing tool in this case, and below are the results that showed up.
By default, the results will first show the links that need citation and then the broken ones. You can also use filter to access them accordingly. The opportunity is really high, so grab your chance with WikiGrabber to get going.
Get Wiki Backlinks With the help of Google Advanced Search
If you don’t feel like going ahead with the tool, you can always rely on Google. Go to Google and use:
site:wikipedia.org “Keyword phrase” “dead link”
When used for the similar term, it showed the results as seen in the image above. Now, by using the same CTRL + F, you can locate the dead links. It’s simple too but the only catch is that it needs a little bit of more legwork in finding the suitable pages.
Take action – Building Wiki Backlinks Yourself
Now you have everything you need to get started – whether you are using WikiGrabber (or some other Wikipedia link building tool) or Google.
Let’s understand this with a real example…
I will explain you the complete trick with a live example.
I ran through WikiGrabber with a specific keyword – chatbots and this is what the page showed up when filtered for dead links:
Now I liked this highlighted link more as there’s already a similar post on my blog (regarding artificial intelligence and chatbots), so I am going forward with this link here.
Now when you click on the link, it will take you to its Wikipedia page, which looks somewhat like:
Now by using the CTRL + F command, we can find the dead link here
When clicked, the page opens but shows no content.
As you can see, it is related to artificial intelligence, so I have decided to update my blog on Chatbots: Taking Over The Global Marketing a bit and use it here as it’s also on AI.
TIP: For those who aren’t aware of what the page used to look like earlier, they can simply copy and paste the URL on Wayback Machine tool. It will show you content earlier posted on the page, letting you find out if you have relevant content to submit or need to write new.
Anyway, let’s come back to the topic. So here’s relevant content, now it’s time for the interesting part.
Pick the dead link and pass it on to professional tools like Ahrefs or SERPed to find out the total number of backlinks pointing to the page.
As visible, this page has total 10 backlinks and 10 domains pointing to it.
While more than 30 means it’s worth the effort, you can still go for the ones with lesser link (and nothing to worry here even if it’s <30 as it’s just an example).
Now you will get several Webmasters options to write to. Remember that you should take time to write new content if you don’t have relevant one.
You can create new or update the one you already have according to the requirement of the page. Ensure that all boxes mentioned on the Wikipedia page are ticked in order to be used as a reference.
Next, you need to export the websites list from Ahrefs which are linking to the dead link at present and check the contact details thoroughly. You can use a tool like Hunter for this purpose.
Now all you gotta do is simply send the outreach emails to each to inform them about the broken or dead link and your content for replacement.
How To Create And Maintain Your Own Wikipedia Account
As already told, anyone can create an account with Wikipedia and it’s absolutely FREE! After you have created an account, you are all set to follow the steps as mentioned in this post and start updating citations, dead links, and more. Once the changes you made are approved, you are all set to put the link to your site on the targeted Wikipedia article.
Things to remember
Here are a few pointers to consider before adding your links:
- The article you submit with editing, it will go under human moderation so keep it genuine and relevant.
- A link with poor quality content and no value to citation needed or dead link will not get approved.
So make sure the content you provide is relevant or if you don’t have it then take time to write it.
How To Edit An Article For Inserting Your Wikipedia Backlink
You might wonder what it takes but actually editing an article in Wikipedia is really easy. All you need is to find what you need to edit and start editing.
- Click on the edit icon and Wikipedia editor will open.
NOTE- You should be logged in to your Wikipedia account.
- Now add the citation needed or update the dead link.
After you have done all changes, preview them and ensure everything is right. Then fill the edit summary with the changes made and click on “Save page.” You may need to see if your changes have been approved.
The Final Call – Recap
So we are finally done! This was the roundup of white hat tricks to build as many Wikipedia backlinks as you want without having to sit whole day. I was thinking why not take a quick recap of the complete story!
Having Wikipedia links is more than just having a few links on their website. It brings you more, high-quality traffic as well as great many backlinking opportunities with other sites.
We came to know 3 opportunities for building these links:-
Dead Links- The no more active links according to Wikipedia.
Broken Links- The links from third-party sites that were linking to the same page.
Unique Links- Opportunity to put your own links to Wikipedia pages.
Also, we talked about using 2 ways to find the dead links on Wikipedia, which are-
- WikiGrabber Tool
- Google Advanced Search
And tools like SEMRush, Ahrefs, or more to find the broken links on different sites linking to the same article on Wikipedia. Once there, you just need to request the webmaster to add your content in place of the old one.
For unique links, you should have a Wikipedia account and remember not to spam your links all over Wiki. you can include your 1 link for every 10-12 links you submit.
That’s all! There’s probably nothing left now than heading to Wikipedia and getting started with link building.
Tried this strategy? Share your experience with us or leave your feedback on how good you found this strategy in comments below.