Scaling Industrial SEO: How UPCs Tripled Organic Traffic in 5 Months
Brand: UPCs.com
UPCs.com is a seller of GS1 UPC and EAN barcodes for businesses of all sizes. Specializing in delivering legitimate, scannable barcodes for use on major platforms like Amazon, eBay, and in retail stores, UPCs.com equips e-commerce sellers and product creators with the essential tools for listing and selling their products globally.
Challenges
To further solidify its position as an industry leader, UPCs aimed to enhance its digital presence by overcoming several key SEO challenges. The primary objectives included:
- Increasing Organic Traffic:The goal was to scale existing organic growth in order to reach a larger, highly qualified pool of users within the industrial and energy sectors.
- Improving Organic Keywords: The brand needed to expand its organic keyword coverage and improve its authority and rankings across a wider range of competitive industry terms.
- Ranking for Two-Word Keywords: Competing effectively for broad, high-volume “two-word” keywords was difficult due to intense competition from other established players in the market.
Our Approach
We developed a targeted SEO strategy designed to directly address each challenge with a specific set of tactics focused on content, keyword expansion, and authority building.
- Boosting Organic Traffic: We executed a thorough optimization of on-page SEO elements, refined meta tags, and implemented a regular publishing schedule for search-focused content to drive an increase in qualified visitors.
- Expanding Keyword Coverage: We expanded the site’s keyword portfolio by conducting detailed research into the target audience’s search behavior and strategically mapping relevant keywords to key service pages and informational content.
- Improving Rankings for Competitive Keywords: To capture high-volume search terms, we focused on strengthening the website’s backlink profile and performing in-depth optimization of the most critical service pages.
Results
This strategic SEO approach delivered outstanding results in just five months, dramatically increasing organic traffic and expanding the brand’s keyword footprint, as measured by SEMrush.
264.3% Increase in Organic Traffic
The campaign successfully drove a massive increase in organic traffic, more than tripling the number of users visiting the site from search engines.
Organic Traffic in November 2024: 6,739
Organic Traffic in June 2024: 1,850
Growth of 570 Keywords in 5 Months
Our targeted strategy significantly grew the number of keywords the website ranks for in search results.
Organic Keywords in November 2024: 2,374
Organic Keywords in June 2024:1,804
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