From 30K to 116K: How Strategic SEO Powered the Realty Course’s Organic Growth
Brand: Realty Course
Realty Course is a online education provider that offers preparatory courses for the British Columbia real estate licensing exams, dedicated to helping aspiring real estate professionals. Specializing in comprehensive prep courses for the Real Estate Trading Services and Strata Management exams, the platform provides students with the critical knowledge and tools needed to launch a successful career in real estate.
Challenges
Despite its valuable offerings, Realty Course faced several foundational SEO challenges that severely limited its online visibility and ability to attract prospective students. The primary hurdles included:
- Low-Quality Organic Traffic:The website struggled to attract qualified visitors genuinely interested in enrolling, which limited potential conversions and sales opportunities.
- Poor SERP Performance: Unoptimized page titles and meta descriptions led to low search impressions and poor click-through rates from search engine results pages.
- Limited Keyword Rankings: The site’s keyword portfolio was extremely narrow, failing to capture a wide range of valuable search queries related to real estate education in British Columbia.
- Under-Optimized Key Pages: Critical course pages lacked effective on-page SEO, clear content structure, and compelling calls-to-action, hindering their ability to convert visitors into students.
- Lack of Content Authority: The absence of a regular, high-quality blog prevented the site from capturing informational search queries and establishing itself as a topical authority in its niche.
Our Approach
To build a sustainable engine for organic growth, we developed a crucial SEO strategy focused on keyword targeting, content creation, and on-page optimization.
- Strategic Keyword Research and Mapping: We conducted in-depth keyword research to identify high-value terms related to BC real estate courses and exam prep, carefully mapping these keywords to the most relevant pages to align content with user intent.
- Authoritative Content Development:A strategic content calendar was created to guide the regular publication of high-quality blog posts and FAQs. This approach was designed to capture informational queries and establish Realty Course as a topical authority in its niche.
- Conversion-Focused Page Optimization: We overhauled critical home and course pages, enriching them with keyword-focused content, implementing a robust internal linking structure, and using clear formatting to improve user experience and drive conversions.
Results
This foundational SEO strategy transformed Realty Course’s online presence, delivering exponential growth in search visibility, user traffic, and keyword rankings over a six-month period.
286.7% Increase in Website Impressions
A six-month comparison shows a dramatic increase in the website’s visibility in Google Search.
Impressions (Mar–Aug 2025): 116K
Impressions (Sep 2024–Feb 2025): 30K
91.5% Increase in Website Clicks
The improved visibility resulted in a near-doubling of clicks from search.
Clicks (Mar–Aug 2025): 1.13K
Clicks (Sep 2024–Feb 2025): 590
71% Increase in Total Users
The enhanced visibility successfully drove a significant increase in qualified, organic users to the website.
Total Users (Mar–Aug 2025): 935
Total Users (Sep 2024–Feb 2025): 544
Growth of 302 Keywords
Our targeted content and optimization strategy more than doubled the website’s keyword portfolio in just six months.
Keywords in August 2025:521
Keywords in March 2025: 219
August 2025
Mar 2025
