Driving Beauty Growth: SEO Strategy for Expanding Hey6e’s Organic Reach
Brand: Hey6e
Hey6e is a fast-growing beauty Products brand offering a wide range of skincare, grooming, and fragrance products. Built around quality, affordability, and a solid customer experience, Hey6e caters to modern consumers seeking premium beauty and self-care essentials.
Challenges
Despite offering a diverse product catalog and growing customer demand, Hey6e faced several digital challenges that limited its organic search performance:
- Low Organic Visibility: Strong competition in the cosmetics and skincare niche made it difficult for Hey6e to secure top rankings on search engines.
- Underperforming Collection Pages: Many collection pages lacked SEO-optimized content and structure, reducing their chances of ranking for relevant high-intent keywords.
- Underperforming Product Pages:Many product listings lacked SEO-optimized content, reducing their chances of ranking for relevant high-intent keywords.
- Content Gaps in Beauty Trends:The brand had limited blog coverage around trending beauty topics, leaving untapped opportunities for traffic growth.
- Technical SEO Barriers:Certain indexing and metadata issues restricted full search engine visibility for key product and category pages.
Our Approach
To overcome these hurdles, we implemented a robust SEO strategy focused on strengthening the website’s technical foundation and revitalizing its existing content assets.
- Technical SEO Foundation Repair:Our initial focus was on removing indexation blockers (crawl errors, robots/meta issues) that prevented the site’s valuable content from being indexed. We systematically resolved technical errors that were preventing pages from being indexed and showing up in search, providing a strong foundation for future growth.
- Strategic Content Optimization & Enhancement: A comprehensive refresh of existing blog articles was executed, updating them with the implementation of structured data, clear H1s, descriptive meta tags, and conversion-focused CTAs, infusing relevant keywords and latest information. The goal was to target buyer intent and relevant long-tail queries, to grow user engagement by improving:
- Readability: Enhancing the clarity and flow of the content for a better user experience.
- Internal Linking: Adding a robust internal linking structure to improve site navigation, keyword authority, and pass topical authority.
- Visual Engagement:Incorporating engaging visuals to break up text and increase reader interest.
- Content Promotion: Promoting top-performing content to earn visibility and backlinks.
Results
This two-pronged approach of technical fixes and content enhancement delivered rapid and impressive growth across all key organic metrics in just seven months.
84.98%Increase in Website Impressions
Comparing the periods of June–December 2024 and January–July 2025, the brand saw a significant uplift in search engine visibility.
Impressions (January 1 – July 31, 2025): 458,359
Impressions (June 1 – December 31, 2024):247,813
50.71%Increase in Website Clicks
The successful optimization efforts resulted in a significant uplift in website engagement.
Clicks (January 1 – July 31, 2025): 5,313
Clicks (June 1 – December 31, 2024):3,525
27.5%Increase in Total Users
The increase in visibility translated directly into more users visiting the site from organic search.
Total Users (January 1 – July 31, 2025): 3,787
Total Users (June 1 – December 31, 2024):2,970
51.1% Growth in Keywords in 7 Months
Our content optimization efforts successfully expanded the website’s footprint in search results, capturing a wider range of relevant terms.
Keywords in July 2025: 176
Keywords in June 2024: 86
June 2024
June 2025
