Cheeky’s SEO-Driven Growth: Capturing the Oral Care Market
Brand: Cheeky
Cheeky is a oral care brand on a mission to revolutionize daily routines with its innovative, planet-friendly products. Specializing in sustainable alternatives like toothpaste tablets, Cheeky offers consumers a fresh, plastic-free approach to dental hygiene, combining high-quality ingredients with a commitment to environmental responsibility.
Challenges
To scale its digital presence, Cheeky needed to overcome several key SEO challenges that were limiting its reach and ability to attract purchase-ready customers. The primary hurdles included:
- Attracting High-Intent Shoppers:The brand needed to not only increase overall organic traffic but also ensure new visitors were qualified, high-intent consumers ready to make a purchase.
- Limited Keyword Portfolio: The website’s keyword reach was confined to core terms, missing out on a vast audience searching for broader topics and solutions within the oral care niche.
- Poor Performance on Competitive Terms: Cheeky struggled to rank effectively for high-volume, short-tail keywords (e.g., two-word searches), which are critical for capturing top-of-funnel market share.
Our Approach
We developed a comprehensive, full-funnel SEO strategy to address each challenge directly, focusing on content, on-page optimization, and authority building.
- Comprehensive Content Development:To expand keyword reach, we developed a rich content ecosystem, including in-depth blog posts, comprehensive FAQs, and detailed product guides, targeting a wide range of topics across the oral care customer journey.
- On-Page & Product Optimization: We created SEO-rich content for all pages and optimized product listings to drive qualified traffic. This included refining product titles and meta descriptions to improve click-through rates and relevance for high-intent searches.
- Authority Building and Off-Page SEO: To improve rankings for competitive keywords, we executed a strategy to strengthen the site’s on-page SEO fundamentals and build a profile of high-quality backlinks, signaling authority and trust to search engines.
Results
This comprehensive SEO strategy led to Cheeky’s growth in search visibility, a significant increase in user engagement, and improved keyword rankings over six months.
286.7% Increase in Website Impressions
A six-month comparison shows a surge in the brand’s visibility in Google Search.
Impressions (Mar–Aug 2025): 3.17M
Impressions (Sep 2024–Feb 2025): 766K
91.5% Increase in Website Clicks
The rise in search visibility and user engagement led to a considerable increase in total clicks.
Clicks (Mar–Aug 2025): 23K
Clicks (Sep 2024–Feb 2025): 6.68K
12.44% Increase in Total Users
The increase in visibility successfully translated into more qualified users visiting the website.
Total Users (Mar–Aug 2025): 14,078
Total Users (Sep 2024–Feb 2025): 12,521
Growth of 1,654 Keywords in 6 Months
Our content and authority-building efforts dramatically expanded the website’s keyword footprint.
Keywords in August 2025:3,744
Keywords in March 2025: 2,090
August 2025
Mar 2025
