Building a potential app is not enough, you need to review the monetization strategy. If the app is providing equivalent free options and not more than that then many of your clients will find any other substitute in the App Store weight loss supplements. Because of this, depending on advertising for revenue is a convenient option. But these ads can be unwanted and distract for users.
So, how will you achieve the steady stream of earnings without sacrificing the user experience? Below is the concise introduction to in-app advertising basics which will help you in finding the best ad monetization strategy.
FOCUS ON TARGET AUDIENCE
In-app advertising provides a better solution to perfectly target the users and suggest them to interact with the brands. It provides a close connection with the user on a personal level. Users expect a high level of personalisation so keep in mind your customer’s expectation before executing an ad. Both the publisher and the advertiser could suffer because of not targeting the correct audience with the quality ads.
It’s very important for both, advertisers and publishers, to understand that in-app ads are an important part of the total user experience. So, you must confirm that your content doesn’t drive the user away. Ads should be pleasing, valuable, enjoyable, approaching their needs and interests. To attain this, you need to understand that what the target audience would like to see for the next 30 seconds. Improvement in overall user experience will result in higher engagement and conversion rates.
PICK THE RIGHT AD FORMAT
Technical potentials of an in-app ad are changing as the mobiles are evolving. It is very necessary to consider the right format for your targeted audience to produce a high ROI. Below are the 6 common types of ads:
Standard Banner Ads
These ads are clean and sharp, compelling the clients to click on them. It is a very popular ad format because it is very noticeable, placed either at the bottom or the top of the screen. It is the safest and simplest way to forward the brand name to many people without annoying them.
These ads are the full-screen ads that can take the complete screen of the users. They are mostly positioned either when the app is loading or while closing the app. Its disadvantage is that it can be intrusive to the user as it covers the full screen.
These are designed to pop up in the mobile’s status bar to make users well informed of the ad. However, it can be sometimes very annoying and can damage the reputation of your app.
These are integrated within the apps. These don’t look like ads at first glance, making them easily acquired by the audience.
Hyper-Local Targeted Ads
Many of the apps ask for the permission to access client’s location after downloading the app. These use GPS data of smartphones to geographically locate the audience for delivering relevant ads.
These type of ads have the high level of engagement and are very simple. They need a good budget and gives high conversion rate when the content is related and captivating. There are 3 types of video ads – Pre-Roll, Mid-Roll, and End-Roll. Pre-roll ad arrives before the video has begun, Mid-roll in the middle of the video and End-Roll after the video.
FREQUENCY AND PLACEMENT
Get your user’s attention without being too annoying. Along with the placement, you also need to focus on the frequency of the ads. If you wait for a long time, then your conversion rate will suffer and if you execute them in a short period of time, then you can frustrate them and they will end up closing the app.
There are many reasons to uninstall your app, but the poor user experience is one of the most common reason. Your proper ad monetization strategy can result in boosting high revenue and giving customer satisfaction.
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