Technical SEO & CRO: Driving Organic Growth for Trusted Wedding Gown Preservation
Brand: Trusted Wedding Gown Preservation
As part of a family-owned business founded in 1913, Trusted Wedding Gown Preservation provides a renowned service for brides across the nation. Specializing in a mail-in preservation kit, the brand helps customers preserve the beauty and memories of their wedding gowns for generations, combining over a century of experience with modern convenience.
Challenges
Despite its long-standing reputation, the brand faced significant digital marketing hurdles that limited its online performance and revenue potential. The primary challenges included:
- Fierce Industry Competition: The website competed directly with an established market leader that commanded high traffic volumes, making it difficult to gain visibility and market share.
- Critical Technical SEO Deficiencies: The site was plagued by numerous technical issues, most notably widespread indexing problems that prevented key product and content pages from appearing in search engine results.
Our Approach
To address these challenges and establish a competitive edge, we implemented a comprehensive strategy focused on technical remediation, strategic keyword targeting, and conversion optimization.
- Strategic Keyword Opportunity Targeting: We developed a plan to target high-intent keywords currently ranking between positions 10 and 50, focusing our efforts on terms with the greatest potential for significant traffic gains.
- Comprehensive Indexing Resolution: By conducting a deep analysis of the website’s indexing status, we systematically identified and fixed pages marked as “Crawled – currently not indexed” and “Discovered – currently not indexed” to ensure full search engine visibility.
- In-depth Technical Analysis: Our team performed a full technical SEO audit, uncovering underlying issues and opportunities that allowed us to strategically outperform competitors.
- Conversion-Focused Page Redesign: We redesigned critical pages based on proven user experience (UX) and Conversion Rate Optimization (CRO) principles to improve user journeys and increase the rate of visitors becoming customers.
Results
Our constant SEO efforts yielded immediate and significant results for Trusted Wedding Gown Preservation, delivering substantial growth in visibility, traffic, and keyword rankings in just a few months.
99.76% Increase in Website Impressions
A comparison of the last three months to the previous three-month period shows a near-doubling of the brand’s presence in search results.
Impressions (May 24 – Aug 24, 2025): 515,918
Impressions (Feb 25 – May 25, 2025): 258,264
60.16% Increase in Website Clicks
The significant rise in search visibility directly translated into a substantial increase in user clicks.
Clicks (May 24 – Aug 24, 2025): 3,890
Clicks (Feb 25 – May 25, 2025): 2,429
76.4% Increase in Organic Traffic
Comparing the last 90 days to the previous period, the data shows a dramatic increase in users arriving from organic search.
Total Users (May 28 – Aug 25, 2025): 4,821
Total Users (Feb 26 – May 26, 2025): 2,733
Growth of 435 Keywords in 3 Months
Our targeted efforts led to a rapid expansion of the website’s keyword rankings, demonstrating increased authority and relevance.
Keywords in August 2025: 1,790
Keywords in May 2025: 1,355
