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WHY IS PAY PER CLICK (PPC) REQUIRED FOR BUSINESS?
PPC has rapidly become an important digital marketing channel. It plays a critical role in the success of an online business. In a PPC marketing campaign, the advertiser has to pay only when an ad gets clicked. Pay-per-click is the method of buying traffic to your website. The idea is to reach the targeted audience fast.
OUR PPC SERVICES
Google Ads Plus Bing Ads
While it is important to consider the reach, cost, targeting capabilities, conversion and revenue of each platform, one should not view Google Ads and Bing Ads as competitors. Bing Ads and Google Ads can work best hand-in-hand. Depending on your business and audience, we can recommend the right platform or use both.
Running ad campaigns on this platform can expose your business to a huge audience. This platform offers robust analytics for Facebook ads campaigns. Effective Facebook ads can target your exact audience and increase your reach. This is a cost-effective way to get more clicks and conversions. As people spend the most time on social media, Facebook ads can secure the highest return on investment.
Linkedin is a powerful network of 675 million professionals. It has 310 million monthly active users. Linkedin ads are especially beneficial for B2B marketing. Our in-house team of PPC professionals is expert in Linkedin campaign management. We utilize Linkedin ads to their fullest potential to maximize your reach and Linkedin Ads results.
WHY ARE WE RIGHT PARTNERS FOR YOU?
Webspero Solutions is a PPC marketing company that ensures lead generation and sales with the best PPC ad campaigns. We know that running a PPC campaign is the best way to achieve quick traffic growth and an improved conversion rate. Our in-house, dedicated team for PPC experts has successfully planned and executed many PPC campaigns for clients worldwide.
We understand how important PPC marketing is in your digital marketing mix. We are a PPC marketing agency that works on all the important elements that can increase the effectiveness of your PPC ad campaigns. These factors include – Campaigns, Ad Groups, Keywords, Ad text and Landing Pages. Our focus is also on making the campaigns highly targeted and further cost-effective.
TRANSPARENT PPC MANAGEMENT PRICING
There are other marketing techniques that can generate free website traffic. However, paying for clicks can be more beneficial when you are working with the right PPC marketing company. PPC generates immediate results if you are using the right keywords, your ad content is right and you are targeting the right audience. We identify and target keywords that have the potential to drive traffic and sales. This allows us to make PPC marketing more cost-effective for you. We know how to lower Cost Per Click and increase PPC Ad Viewability. Our transparency in PPC management pricing is the first reason to rely on us. We offer you accurate PPC pricing.
WE MAKE YOUR GOALS OUR GOALS
Our clients trust us for our ability to generate desired pay per click ads campaign results at reduced per click cost. We achieve this with our dedicated team of PPC experts. We understand that we can succeed in the industry only when we meet the expectations of our clients. Our team invests sincere efforts in keyword research, ads creation, and PPC campaign planning, execution and management to help you in reaching your goals. We know that a PPC ad campaign can make it or break it for your business. This is the reason why we make your goals our own goals.
WE SAVE YOUR VALUABLE TIME
We are the most reliable PPC marketing agency that completely creates, runs and manages PPC ad campaigns for its clients. Our clients do not have to invest time in PPC ad campaign planning and execution. We do not disappear after writing an ad copy. Our PPC team works consistently to make your campaign succeed.
You will get a dedicated campaign manager who will be available to listen to your concerns, get your insights for PPC campaign planning and management and keep you informed on the success of the campaign.
Advanced keyword research, customer analysis, competitor analysis, market analysis, copywriting, campaign monitoring and reporting, everything involved in Google ads management is handled by our team.
WE PROVIDE TRANSPARENT ROI REPORTING
We understand that If you cannot measure it, you cannot improve it. This is the reason why our team monitors the performance of the campaign and analyzes the results. This helps in ensuring that we are driving the desired traffic and conversion. We monitor every step of the PPC process. We conduct A/B testing for landing pages to make sure that the targeted keywords are effectively driving results. Regular monitoring allows us to make changes in the campaign that can drive more traffic and sales. We keep you informed of the results with ROI reporting. Our transparent reporting is another reason why we have retained our clients.
WE HAND-CRAFT EACH CAMPAIGN FOR YOU
There is no generic ad campaign that works for all types of businesses. Each client comes with his own unique needs. Creating a PPC ad campaign for a business requires a tailored approach as each business has a different audience with different intents and interests. Different platforms allow different types of ads for paid ad campaigns. Some platforms are popular among younger people and some are popular among men. Therefore, we analyze the presence of your potential customers on different platforms. We identify the types of ads they are interested in. This allows us to hand-craft a result-oriented PPC ads campaign for your business.
WHAT GOOGLE ADS CAN DO FOR YOU
YOU GET EXACTLY WHAT YOU LOOK FOR
As compared to other digital marketing techniques, it is easy to reach your target audience with PPC ads campaigns. Your potential audience spends the most time on certain platforms. In PPC campaigns, your ads are published on these platforms. The presence of your audience on these platforms is analyzed and ads are created accordingly. As a result, a PPC ads campaign makes sure that highly targeted ad content reaches people who are most likely to be interested in your brand or products you are selling. Reaching your goal is easy when you are working with the best PPC marketing agency.
BUILD BRAND AWARENESS
Brand awareness is often undervalued in PPC. However, PPC can play a significant role in your brand awareness campaign. If you are selling a complex or expensive product, you need to create a foundation to get a conversion. Every customer wants to know about the product and seller before making a purchase. In addition to tracking the number of leads and sales, we can also track the brand awareness achieved through your PPC ads campaign. We use brand awareness metrics including:
- % new visitors
- Direct traffic
- Number of visits from branded campaign
- Pages per session
- Average session duration
MEASURE YOUR SUCCESS
It is easy to measure PPC success. Both Google and Bing provide you with metrics that you can use to measure the performance of your PPC ads campaigns. These metrics include:
- Click Through Rate Cost
- Average Cost Per Click
- Average Position
- Impression Share
- Quality Score
- % Served
With these metrics, you can measure the performance of your ads on different platforms. You cannot ignore your PPC campaign after setting it up. Measuring results allows you to calculate PPC return on investment. You can also make changes in your PPC ads campaign if you are not satisfied with the results.
IT SAVES YOUR TIME
SEO, SMM and other digital marketing techniques also play an important role in the online success of a business. In fact, other techniques can generate organic results that are highly desirable. However, no other technique is as fast as pay per click marketing. PPC saves time. It allows you to reach the exact target. When you make a bid on a keyword, your ads for your targeted keywords begin to appear on targeted platforms. An effective PPC ads campaign created by the best PPC marketing company can increase your traffic within a week. Other long-term strategies can take several months to generate satisfactory results. As compared to other digital marketing techniques, it is easy to reach your target audience with PPC ads campaigns. Your potential audience spends the most time on certain platforms. In PPC campaigns, your ads are published on these platforms. The presence of your audience on these platforms is analyzed and ads are created accordingly. As a result, a PPC ads campaign makes sure that highly targeted ad content reaches people who are most likely to be interested in your brand or products you are selling. Reaching your goal is easy when you are working with the best PPC marketing agency.
MAXIMIZE ROI WITH DIFFERENT BIDDING STRATEGIES
The very first step to creating a successful PPC campaign is creating Google Ads bidding strategies. Right bidding strategies can generate maximum leads and sales. Therefore, it is important to choose the right strategy to maximize ROI. The choice of a bidding strategy depends on your goals. There are different types of Google Ads bidding strategies, including:
- Conversion Strategies (Cost-Per-Acquisition Strategy and Enhanced Cost-Per-Click Strategy)
- Revenue/Conversion Strategies
- Return on ad spend (ROAS) bidding strategies
- Visibility Strategies
- Search Page Location Strategy
- Outranking Share Strategies
- Click-based strategies (Maximize Clicks Strategy)