Converting Budding Brands Into Household Names.

Approach

Our approach to solving these challenges was to work on improving Moonbun’s SEO & CRO simultaneously. The website audit revealed we could have a big impact on conversions by plugging certain leaks and optimizing the low-hanging fruits within CRO and SEO. We:

• Changed copies of all web pages. There was too much in common in Moonbun’s content vs. their competitors. Our content team strategized on how we could highlight Moonbun’s USPs for each product. We revamped the entire product descriptions, product & category pages, and other landing pages to have unique content which differentiated them from their competitors.
• Made structural changes to the website following Google’s quality checks which resulted in better indexing and crawling. Moonbun also had different websites for different locations. These multiple websites with similar content caused issues with duplicacy. We introduced the HREF tag for visitors to select their language and easily have a localized website.
• Deleted all low-performing pages, further optimizing performance. We also identified high-performing pages and optimized them for better indexing. In addition, we improved internal linking within the entire website, which helped improve our SEO and sales efforts.
• Created buzz around the brand by reaching out to influential bloggers for high-quality backlinks.