Commercially Viable Keywords
Keyword research is a crucial aspect of Magento SEO. Our experts thoughtfully pick commercially viable keywords that increase organic traffic to your website through Magento optimization.
Optimize Product Pages
From page title to product description, our Magento SEO expert optimizes each product page according to the latest Google updates.
Laser Focused Link Building
Link building is an important Magento SEO strategy. 91% of pages on the web receive zero organic traffic, because they have no backlinks to their content. Our in-house writers with Magento consultants write high-quality content that earns backlinks from high DA websites.
How Does Magento SEO Help Your Business?
To send your brand’s message to your target audience and increase your sales , you need to find the best Magento SEO company. They will optimize your ecommerce website and drive more traffic to it. There are two ways to drive website traffic- The Pay Per Click (PPC) and Magento SEO. The PPC marketing generates paid traffic. On the other hand, Magento SEO increases your website rankings to generate free traffic. Our experienced Magento SEO team studies and follows Google algorithms and works on all ranking factors to rank your website on the top of the SERP (Search Engine Result Pages). In addition to increased sales and revenue, your website also gains a strong web presence with Magento SEO services.
Now when you know Magento SEO is beneficial for your Magento SEO, it’s time to go a little deep. Let us give a detailed description on what Magento SEO is.
What is Magento SEO?
Magento SEO helps your Magento powered ecommerce website earn high rankings on SERPs. The objective of Magento SEO is to optimize your ecommerce website according to the latest search engine guidelines. For that, they use on-page Magento SEO and off-page Magento SEO tactics such as link building, social bookmarking, blog commenting, forums posting, etc. An agency offering Magento SEO services identifies technical and non-technical issues that stop your website from getting ranked. The team rectifies these issues to keep your website aligned to Google’s ranking algorithm
Our Approach to Magento SEO
Running SEO campaigns successfully is a complex undertaking as Google and other search engines continuously update their algorithm to enhance user experience. This affects the search engine’s ranking. Sometimes, search engines make permanent changes in algorithms, and sometimes they rollback. Therefore, a Magento SEO agency needs to keep an eye on these updates and act accordingly. This is why learning is an important part of our Magento SEO process. We keep on learning about your business, competitors, target audience, and search engine updates. This makes us a proactive team that always uses a tailored Magento SEO strategy for your online store. Here are some key features we cover in our SEO services:
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Magento SEO optimization begins with an SEO audit. In an SEO audit, we identify barriers that keep your website from ranking high. Some of them are:
- Technical SEO issues such as missing XML sitemap
- Website structure issues such as poor navigation making the site less crawlable
- On-page SEO issues such as duplicate content
- Off-page SEO issues such as broken links
- User experience issues such as poor navigation and complex user interface
Our Magento SEO audit includes:
- Technical Audit
- On-Page Audit
- Server Log Audit
Keyword research is oxygen to SEO. Our Magento SEO team identifies both short-tail keywords and long-tail keywords that have the potential to achieve top search engine ranks. The majority of Magento SEO strategies work when keyword research is done accurately. You need keywords to optimize page titles, meta titles, meta descriptions, URLs, on-page content and off-page content. We use multiple keyword research tools to explore and analyze hundreds of keywords.
Analyzing competitors is as important as analyzing your own ecommerce website. In the competitor analysis, we find answers to the following questions:
- Who are your competitors?
- What are the right keywords to target?
- What topics should you cover?
- How to beat your competitors?
- Google SERP Analysis
- Keyword Gap Analysis
- Link Gap Analysis
- Top Content Analysis
In competitor analysis, we cover:
57% of marketing executives say that on-page content optimisation is the most effective SEO technique. In on-page Magento SEO, we analyze your website and use on-page SEO tactics to increase ranking. Our SEO agency ensures that the structure and content of your website are aligned with the search engine guidelines. In on-page Magento SEO, we work on the following tactics to boost rankings:
- Page title and meta description optimization
- Page content optimization
- High quality content
- Heading and content formatting
- URL optimization
- Multimedia elements such as images
- Page load speed
- External links
- Internal links
- Mobile-friendliness
Magento off-page SEO plays an important role in improving website ranking. In off-page SEO, our Magento SEO agency uses the following off-page tactics to optimize your website and gain organic traffic:
- Link building
- Social media
- RSS feed
- Blog commenting
- Guest posting
- Building trust
- Forums posting
- Building relationships with influencers/webmasters
- Incorporating images and videos
- Press release submission
- Document sharing
- Branding
Most Magento off-page SEO tactics require high-quality content. We have our own team of experienced writers for that.
Running an SEO campaign is a continuous process that often requires changes as search engines like Google often updates their algorithms. While a Magento SEO agency creates a flexible strategy, running an SEO campaign still requires a clear roadmap. Therefore, we do a re-assessment to make sure that from SEO audit to off-page SEO, everything is right. We also monitor the campaign and track results.
These were some of the major key features we cover in our SEO services. You might be curious to know if Magento is seo-friendly or not? Let’s discover the answer below:
Is Magento SEO Friendly?
A Magento SEO agency can optimize a Magento powered website like any other website. SEO plays an important role in the growth of an ecommerce business. 70% of marketers believe SEO as an more effective way to boost website traffic than PPC. There’s no doubt that Magento is the most powerful and versatile ecommerce platform. There is zero benefit of using an ecommerce platform that is not SEO friendly. Our Magento SEO agency is equipped with knowledge and tools to optimize and rank a Magento powered website. We offer all the key features required to make a website SEO friendly such as:
- General configuration
- WWW vs non-WWW
- CNS pages
- Header Settings
- Magento Template Optimization
- Products optimization
- Category optimization
- Headings
- Optimized Blank Template
- Aim for speed
- Clean up your code
- Nofollowing unnecessary links
- Canonical URLs
- Advanced Magento SEO and Duplicate Content
- Noindex, follow for non-content pages
- XML
To make your Magento powered website SEO-friendly, you need to hire an SEO expert or agency. But is it really necessary to hire them? Let’s find out.
Why look to SEO Experts?
If you want to create your business ‘s online presence and boost organic traffic, you need to optimize your website. And that requires knowledge of SEO practices, tools and the latest search engine guidelines. All of which is offered by an Magento SEO agency. You should work with them for the following reason:
- SEO is a continuous process that requires time but you want to focus on your core business operations. Thus, hiring a Magento SEO agency will save your time.
- Magento SEO services are affordables.
- An agency helps you achieve better results.
- It helps in building relationships.
- TThe agency implements the latest SEO techniques.
- It brings organic traffic.
- There are certain SEO practices that search engines don’t appreciate. A website using these practices is penalized.
- The Magento agency makes corrections on your website.
- It generates return on investment.
These were some of the many reasons to hire a Magento SEO agency. If these reason won’t satisfy you about choosing them, these key benefit might help:
- Page Speed
- On-Page SEO Optimizations
- Page Indexing
Page speed is one of the ranking factors. Google and other search engines want to offer the best user experience to their users. This is the reason why slow websites don’t get ranked high. Moreover, an average user leaves a website that takes more than 3 seconds to load. Our Magento SEO agency looks for the cause of low speed and suggests the steps for Magento speed optimization.
In on-page Magento SEO, we analyze and work on every page of the website for Magento performance optimization. We make sure that all page titles, meta descriptions, URLs and content on each page contain the target keywords. Our Magento SEO consultant analyzes the website’s navigation and structure, keyword density and keyword placement on each page. We also add XML sitemap, robot.txt file and fresh content if required.
When a user searches a query, the search engine crawler visits each page containing the searched query. It visits each link on each page. The crawler (also known as bot) analyzes the content on each page and stores in the Google index. A webpage that is indexed appears on search engine result pages. A page gets ranked only when it is indexed. We look for the issues in your webpages – why they are not getting indexed. We resolve them as soon as possible, making it easy for Google crawlers to find your pages to index and rank them high.
How Webspero takes SEO ROI
- Ecommerce Tracking
- Goal Tracking
- Revenue
- Call tracking
To know whether you are getting desired results or not, it is important to track your SEO campaigns. This tells us what is working and what is not. Our Magento consultants monitor the following points to analyze the Magento performance of a campaign:
- Organic traffic
- Bounce rate
- Pages per session
- Organic CTR
- Domain authority and Page authority
- Citation Flow and Trust Flow
- SERP dominance
- Referring domains
- Page speed
In case results are off track from the path, we make necessary changes in the campaign for complete Magento site optimization.
If you want to generate fast results, you can opt for Pay Per Click. SEO takes time to work. However, the results it offers are great both in terms of sales and presence on the web without making big investments. Our Magento SEO consultants set realistic SEO goals and timeframe without charging you much. We use multiple tools to monitor Magento SEO campaign performance and track goals.
From a business perspective, SEO works when it generates sales and brings revenue. If your business model is not an advertising business model, driving traffic to a website is beneficial only when it converts. Since you have a Magento powered ecommerce website, you want to increase sales. The return on investment is the real metric that determines the success of a Magento 2 SEO campaign. Our goal is not only to increase ranks and bring organic traffic through successful leads generating campaigns. But our focus is on increasing the conversion rate as well.
We share weekly and monthly reports that focus on conversion rate and return on investment. These reports also reveal the areas that require immediate updates. We analyze each medium that generates revenue such as organic traffic. It is easy to determine the scalability of your ecommerce business when you check return on investment and revenue generated through a Magento website SEO campaign.
Leads tracking can be a little different for small businesses. A typical small business generates leads from the website, email sequence and phone calls. For them, it is important to keep track of email sequences and phone calls. Emails and phone calls tell how the customer contacted your business. It also gives an idea of a possible trend that can generate leads. Call tracking tells which source(PPC, SEO, etc) of traffic is working for you. We then use this information further on-page and off-page optimization and lead generation.
Why choose Webspero Solutions
Dedicated to Data
We are a Magento SEO agency that relies on the search engine’s guidelines and data to make calculated decisions. We don’t do guesswork because it often backfires. Instead we collect, analyze and use researched data to design a Magento SEO campaign that is destined to succeed.
True Team Enterprise
Our team is a combination of experienced SEO consultants who are well knowledged about google’s algorithm and SEO. And young SEO consultants who are energetic and eager to learn. This mix of experience and young talent makes us right for your website’s Magento SEO. We have a company culture that encourages our SEO team to learn, work and grow.
Lightning Fast Ramp Up
You want to grow your business fast to stay ahead of your competitors. While competition is good for the customer, every business wants to be a key player in the market. From here, if you want to enter bigger markets. We can help you with Magento SEO.
Real-Time Analytics
We use Google Analytics, Google Search Console and other premium SEO tools to gather and analyze real-time data. This allows us to create a Magento SEO strategy that generates the desired results. It also helps us to make correct changes in the campaign according to the latest Google update.
Magento SEO Services from Webspero Solutions
- Ecommerce Analytics for SEO Services
- Technical SEO for Ecommerce
- Thematic Keyword Research for eCommerce
Small businesses have limited resources to increase their reach and sales through the web. This is why you make sure that you are making efficient use of your finite resources. Ecommerce analytics provides statistical information about all areas of online marketing. You can use this information to get a competitive advantage. An SEO Magento specialist uses this information to understand customer’s behavior. Ecommerce Analytics for SEO is a gateway to higher conversions. It delivers an understanding of Magento marketing activities in terms of funnels. This allows us to make data-driven decisions. We focus on the following 5 areas of ecommerce metrics in our analysis:
- Discovery
- Acquisition
- Conversion
- Retention
- Advocacy
- User behavior data
- Product data
- Marketing data
Ecommerce Analytics provides insight into the following:
The benefits of ecommerce analytics include- data-driven product development, inventory management, user behavior data, personalized shopping experience, optimized product portfolio, engaging user experience, satisfied customers and more.
In technical SEO, our team of Magento SEO consultants works on the following:
- Site Structure
- URL Structure
- Sitemap (XML/HTML)
- Log File Analysis
- Crawl Budget
- Crawl the Website
- Canonical Tags
- Robots.txt
- Redirect Out-of-Stock Product Pages
- Duplicate / Thin Content Issues
- Fix 3xx, 4xx, 5xx Errors
- Rendering
- Page Speed
- Structured Data
- HTTPS/SSL
- Mobile Usability
- AMP
- Use the Latest Technology
- Platform Migration
- Use of Google Search Console/Google Analytics
These are the important aspects of technical SEO that we consider while creating and running Magento SEO campaigns. We thoroughly identify and then resolve all the technical issues linked with the website to optimize it.
Keyword research is a foundation for an SEO campaign. We have a systematic approach for ecommerce SEO keyword research. After identifying and analyzing keywords, we use them to generate new traffic. Our team maps out keyword themes for URLs. We use keyword themes that are semantically tied to specific URLs. This helps to boost traffic to your website. We also have the potential to convert this traffic into your customers.
In the next step, we pair relevant long-tail keywords with URLs. This is an effective method for the optimization of Magento ecommerce websites. In addition to achieving high ranks, this also helps in mapping out the keywords with the right levels of competition.
Ready to dominate the first page of Google?
Ready to drive more traffic to your ecommerce website and boost your sales? Let our SEO experts conduct a Magento seo audit for your ecommerce store and help it grow online. Our Magento SEO experts have helped many small businesses in fixing technical errors in their ecommerce websites and achieving growth.
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