Revamping SEO Strategy Drives Traffic and Brand Visibility

Women dress

Renowned fashion brand known for its high-quality women’s designer clothing. With a focus on meticulously curated collections, offers a range of dresses tailored for special events such as proms, homecomings, weddings, quinceañeras, and beyond.


They approached our SEO experts with several key challenges hindering their online performance:

  • Blog posts and collection pages were crammed with irrelevant content, hurting user experience.
  • Internal links were poorly structured, making it difficult for search engines to understand the website’s architecture.
  • Competing pages targeted the same keywords, diluting ranking potential.
  • The website wasn’t user-friendly, leading to frustration and bounce rates.


To address these challenges, our team implemented a multifaceted approach focused on optimization and user experience enhancement:

  • Content Streamlining: Content in blogs and collections was thoroughly reviewed and edited. Unnecessary content was removed, and existing information was reorganized for improved clarity and user engagement.
  • Internal Linking Optimization: A strategic internal linking structure was established, guiding search engines and users to relevant pages within the website.
  • Keyword Optimization: Keyword cannibalization was tackled through competitor research and on-page optimization. This ensured each page targeted unique keywords, boosting overall ranking potential.
  • User Experience (UX) Improvements: CRO (Conversion Rate Optimization) suggestions were incorporated to enhance website usability and user journey. This included optimizing page layouts, navigation, and mobile responsiveness.
  • Technical SEO Fixes: Broken links and 404 errors were identified and rectified, ensuring smooth website operation for both users and search engines.
  • Blog Optimization: Web blog creation and optimization practices were improved to generate high-quality content that attracts organic traffic.


Significant Rise in Top 3 and Top 4 – 10 SERP Rankings

Witnessed a remarkable surge in both the top 3 and top 4-10 SERP rankings, reflecting the efficacy of optimization efforts in enhancing the website’s visibility and prominence in search engine results.

Number of Keywords in Top 3

  • November 2023: 160
  • March 2024: 224

Number of Keywords in Top 4-10

  • November 2023: 310
  • March 2024: 584

159.73% Surge in Impressions

The optimization initiatives led to a surge in impressions on SERPs, indicating a substantial increase in digital visibility and reach.

  • Impressions (November 2023): 258,340
  • Impressions (March 2024): 671,008

283.81% Increase in Clicks

The brand experienced a notable increase in clicks, demonstrating heightened user engagement and interaction with the website’s content.

  • Clicks (November 2023): 4,825
  • Clicks (March 2024): 18,519

47.37% Boost in Click-Through Rate (CTR)

The brand experienced a notable boost in CTR on SERPs, reflecting improved relevance and attractiveness of search listings.The brand experienced a notable boost in CTR on SERPs, reflecting improved relevance and attractiveness of search listings.

  • November 2023: 160
  • March 2024: 224

Number of Keywords in Top 4-10

  • CTR (Nov 2023): 1.9%
  • CTR (Mar 2024): 2.8%

345.65% Surge in Organic Traffic rankings

The remarkable surge in organic traffic underscores the effectiveness of the optimization efforts in driving increased user visits and engagement.

  • Organic Traffic (November 2023): 3,509
  • Organic Traffic (March 2024): 15,638
Significant rise
Surge in Impressions
Organic traffic

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