HOW CAN PHARMACEUTICAL DIGITAL MARKETING AGENCY HELP YOUR BUSINESS?
The effectiveness of traditional marketing is diminishing. Pharma digital marketing is a smart and affordable way to get the benefits of marketing. Pharmaceutical digital marketing is highly data-driven. Our pharmaceutical marketing company gathers and analyzes highly accurate data about your business, your competitors and the market you are targeting. Pharmaceutical digital marketing campaigns are more affordable, flexible and measurable than traditional pharma marketing campaigns. The following are the key reasons for hiring an award-winning pharmaceutical marketing company:
- Levels Playing Field
- Trackable and Measurable
- Greater Engagement
In traditional pharmaceutical marketing, face-to-face marketing consumes 50% of the marketing budget. Digital marketing is highly focused. Digital marketing requires less budget to connect you with a wider target audience.
In traditional marketing, big companies dominate the market. Digital marketing makes it possible for small players to claim their share in the market. All they need is a solid, tailored pharma digital marketing strategy.
You can get better results and save 20-50% of your marketing budget by partnering with the right pharmaceutical marketing company.
Pharma digital marketing campaigns are easy to monitor and track. Pharmaceutical advertising agencies use an array of metrics to track SEO, SMM, SEM, PPC and other digital marketing campaigns.
It is easy to monitor the effectiveness and engagement of a campaign. Customers also use the same digital channels to make their voices heard. You and your audience are better connected with digital marketing.
OUR PHARMACEUTICAL DIGITAL MARKETING SERVICES
Digital marketing is an umbrella term used for a range of digital marketing techniques. These techniques utilize electronic devices and the internet to market a product/service and promote a brand. Digital marketing includes advertising, content creation and promotion, paid traffic and other marketing efforts to connect, communicate and convert. Pharmaceutical marketing companies use Google, Bing and other search engines and social media platforms such as Facebook, Instagram and Pinterest to connect your business with your audience.
Different digital marketing techniques require different skills, tools and marketing efforts to generate different results. There are different digital marketing techniques including:
- Web design and development
- Search Engine Optimization
- Social Media Marketing
- Pay per click
- Content Marketing
- Email marketing
- Search engine marketing
- Viral marketing
- Affiliate/influencer marketing
- Mobile advertising
- Radio advertising
- Television advertising
Out of these eleven, web design and development, search engine optimization, social media marketing, pay-per-click and content marketing are the most effective and affordable pharmaceutical digital marketing techniques.
We have dedicated teams for these digital marketing techniques. Each of our trained and experienced team members has a learner’s mindset. They quickly learn and implement the latest digital marketing technologies and trends under the leadership of expert team leaders and project managers.
Search Engine Optimization
We are an award-winning SEO agency that boosts your search engine rankings and traffic with white hat on-page and off-page SEO techniques. Our pharmaceutical SEO services begin with a free website SEO audit. We identify issues that require attention to improve ranking and increase traffic. If you choose to work with our best SEO company, we create a tailored pharmaceutical SEO strategy. In on-page SEO, we focus on:
In On-Page SEO, we focus on:
- High-quality content
- Page title and meta description optimization
- Page content optimization
- Images and other multimedia elements optimization
- Heading and content formatting and optimization
- External links
- Internal links
- URL Optimization
- Page load speed
- Sitemap and Robot.txt file
In off-page SEO, we focus on:
- Guest posting
- Article submission
- Content marketing
- Press release
- Influencer outreach
- Broken link building
- Brand mentions
We enhance your website’s user experience, generate leads, improve conversion rate, build brand credibility, brand awareness, ensure mobile-friendliness, create long-term presence, improve website speed and keep you ahead of your competitors.
Web Design And Development
Search engine optimization, pay-per-click, social media marketing, search engine marketing and most other digital marketing techniques require a website to work. Even if you already have a website, you may need to redesign it by hiring the best web development company.
Google highly values a website that offers an excellent experience to people using portable handheld devices. This is the reason why it is important to redesign existing websites with the mobile-first approach and start the design and development of a new website with mobile users in mind. Historically, Google has used the desktop version to index and rank websites. However, Google has started indexing and ranking the mobile versions of websites. Search engines ignore websites that don’t have mobile versions. Mobile-friendliness is an important ranking factor.
Our website design agency has inhouse teams for website design and development. These teams collaborate with our digital marketing teams to design and develop a website with digital marketing in mind.
Social Media Marketing
There are over 3 billion social media users worldwide. 48.2% of baby boomers, 77.5% of Generation X and 90.4% of Millennial are active social media users. Social media platforms are where you can get maximum engagement. There are different types of social media platforms for social media marketing including:
- Social networking platforms such as Facebook, LinkedIn etc
- Microblogging platforms such as Twitter, Tumblr etc
- Photo sharing platforms such as Instagram, Pinterest, Snapchat etc
- Video sharing platforms such as Facebook Live, YouTube, Vimeo etc
The following are the most used platforms for social media marketing:
We are the best social media marketing agency for maximizing reach, engagement and sales through social media. Work with our social media marketing agency to target a wider audience, get benefits of high ROI social media ads, improve brand awareness, optimize your brand for mobile users, increase website traffic, and improve customer services.
Pay-per-click is a digital marketing technique that generates paid traffic. In this digital marketing technique, you are charged a small fee every time one of your ads is clicked. Pay per click is ideal for a pharmaceutical company that wants a quick entry. PPC generates results that are easy to measure and track. It provides highly useful data. PPC also works well with some of the other digital marketing techniques such as search engine optimization. A pay-per-click advertising agency can help you achieve your business and marketing goals such as high level of brand exposure and more sales. The following are three types of Google ads:
- Search network
- Display network
Each type of ad has its own PPC rates and efficiency. We have an in-house pay-per-click advertising team to offer benefits such as:
- Reach your targeted audience in a cost-effective manner
- Generate instant traffic
- Drive warm leads
- Lead to positive ROI
- Use user data in SEO strategies
- Provide multi-layered targeting options
- Smart Retargeting
The success of digital marketing techniques such as search engine optimization and social media marketing depends on the quality of content as well. A website user needs content to get information. A search engine bot crawls the content between HTML tags. The quantity and quality of content on the website plays an important role in ranking. Understanding the importance of content marketing in the modern digital marketing landscape, we have put together a team of experienced writers for content marketing services.
The benefits of content marketing cannot be ignored. A potential customer wants to know more about a product, service or brand before making a decision. Quality content helps in converting a visitor into a loyal customer. Quality content also helps in increasing search engine ranking. You can reflect your expertise and authority with quality content. This contributes to the domain authority of your website. Other benefits of content marketing include:
- More referral traffic
- More social traffic
- Increased conversion potential
- Improved brand reputation
- Improved business-customer relationship
- Reduced marketing cost
READY TO GROW YOUR PHARMACEUTICAL BUSINESS?
Drop us a line today for a free quote.
WHY CHOOSE WEBSPERO AS PHARMACEUTICAL DIGITAL MARKETING COMPANY
We are an award-winning pharmaceutical digital marketing company having experienced teams for search engine optimization, web design and development, social media marketing, pay-per-click and content marketing. We use advanced tools to gather and analyze data to create a pharma marketing strategy. The campaign is monitored and reviewed to ensure desired outcomes.
Our pharmaceutical digital marketing company has generated great results for pharmaceutical companies across the world. Growing our client’s business on the web is our passion. Our clients trust us for the following reasons:
We have maintained the trust of a satisfied clientele with our customer-first approach. Our clients share their goals and our project managers and teams work hard to achieve those goals.
Digital marketing depends on accurate data and the way the marketer uses that data. Our pharmaceutical digital marketing campaigns are strictly data-driven.
From cost to reporting, everything is 100% transparent. We send weekly and monthly reports to keep you informed of the results.
Our integrity and honesty make us the most successful pharmaceutical digital marketing company. We promise what we can deliver.
The pharmaceutical industry focuses on delivering more affordable solutions with better patient outcomes. You have a timeline to introduce and market your product. We offer the punctuality you need to grow in the market.
We are available for communication 24/7. Whether you want to share new requirements or an issue that needs to be addressed, we are available according to your schedule.
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READY TO GROW YOUR PHARMACEUTICAL BUSINESS?
Drop us a line today for a free quote.