Why Do Lawyers Need Digital Marketing? [Explained]
Rahul Vij
Updated: April 28
Today, digital marketing is essential for the growth of any business. A good digital marketing campaign can help you grab more customers and retain the existing ones.
Big law firms are already aware of this fact. That’s why 97% of law firms with over a hundred attorneys have an internal marketing staff.
There are many paramount benefits of using marketing for lawyers.
Read on to learn about them and why you should use digital marketing to promote your law firm:
Expands Your Reach
Marketing will help you build a strong online presence and brand visibility to reach more potential prospects. It will make you reach a wider customer base by promoting your law firm online in your chosen geographical location – a county, province or a country through digital marketing.
As a result, you will reach more prospects than when your business was just restricted to your neighborhood. Also, you will be able to increase the amount you charge for your legal services because of your new notable fame and reputation.
Keeps You On Top in People’s Mind
Marketing for lawyers aids lawyers in remaining on top in people’s minds. When you market yourself, you promote your brand. As a result, the audience sees your brand more and more. This way, people subconsciously save you in their memory. Consequently, yours will be the first law firm to come to their mind whenever they need legal assistance. They won’t reach out to any other law firm.
Measurable And Flexible
For better results, you should know your marketing performance and adjust accordingly. When using digital marketing, you can easily monitor your marketing performance. You can measure your ROI by checking the cost per click, impressions, and other important data. This is unlike conventional marketing, which is a bit tough to assess.
On the other hand, with analytics, you can analyze digital marketing campaigns in real-time. It aids in optimizing the upcoming strategies and fixing any errors rapidly. Analyzing your marketing strategies helps you improve your sales, not just the website traffic.
Boost Customer Retention
For your law firm to thrive, you should have strong customer retention. Marketing practices support you in improving the loyalty of your customers. Digital marketing helps you ameliorate your users’ experience with your services. Which in return, boosts your customer retention.
Brings You More Business
Digital marketing tactics assist you in getting more prospects and thus more business. You easily grab your prospects ‘ attention with an impeccable web presence and an eye-catchy and appealing website. Moreover, as per a Google consumer survey, 96 percent of people seek legal help using the search engine. Therefore, if you invest in search engine optimization, a part of digital marketing, you will have a high chance of getting immense leads and thus more sales.
Also, as per sprout social, 35% of lawyers use social media to get new prospects. You should remember that potential prospects are also present on social media. So, using advanced digital marketing practices like social media marketing is also beneficial for your business.
Builds Clients’ Trust in You
It is necessary to remember that most people looking for legal help are in vulnerable scenarios. They might be feeling nervous or depressed about getting help and therefore won’t trust lawyers easily. Marketing can help you build their trust in you.
Sometimes, seeing the law firm’s name on the various search results is enough to build trust, but good marketing is beyond this. When you publish content online, you will be seen as a legitimate source and an authority. This authority will build much-needed trust with new prospects that you are the perfect law firm to work with
Improves Brand Awareness
If you wish your law firm’s name to pop up in people’s minds whenever they think about lawyers of your particular niche, digital marketing is the best option. It builds your brand awareness in a meaningful way compared to billboards, ads on TV, radios, or mail advertising. In addition, new prospects will be willing to pay you more for your services as they will be familiar with the fame of your firm.
You take a 360 turn in your law business when marketing is handled properly. Implementing the best marketing strategies for your law firm can increase your business 10x times by generating leads online.
Magnify Your Local Reach
While global reach is a major benefit of marketing, it also improves local awareness, which is necessary for lawyers as the business mostly depends on nearby clients. Local SEO and local ad campaigns are very beneficial for lawyers in bringing more clients to their doors. The impact of digital marketing is much higher than conventional printouts, flyers, and distribution in the locality.
Boost Engagement
The best method to retain clients and stay relevant is by engaging with your clients. Competition is increasing day by day, and law firms are failing to match its pace. Marketing provides a type of engagement that differs your law firm from the rest through newsletters, blog posts, and customer queries. Along with that, it also ensures that you also get your customers’ attention by building a strong reputation online.
Offers Effective Targeting
The capability to know customers’ changing needs is a success for a law firm. Digital marketing gets you data to know which audiences are best for you to target and optimize your marketing strategies. Furthermore, it offers several targeting options: Pay-Per-Click or PPC, SEO or Search Engine Optimization, and Social Media Ads. This targeting aspect at your disposal enables you to effectively reach the right target audience at the right time and in the right manner. It also aids you in analyzing the behaviors of clients and modifying strategies for those changes.
Cost-Effective
Marketing operates best to support you in controlling the marketing expenses of your law firm. There are different options available, and you can choose the strategies that work well with your law firm and fit your budget. You will also know how many visitors you are reaching and how many are becoming your prospects or customers.
Choice of Multiple Content Formats
Another important benefit of marketing is the various content types available to show your brand visibility. There is a wide range of content types you can choose to keep your brand build effective and fresh online campaigns for many channels. Blogs, eBooks, podcasts, infographics, whitepapers, emailers, visual content, webinars, quizzes, social media post, the list is endless. Also, you can generate one piece of content to fit as many channels as you wish.
Offers Audience Segmentation
Segmentation is when huge prospects groups are divided into small groups of clients depending upon choice. Through segmentation, you should tap into prospects’ requirements without trying hard and creating trust so that they will come back for the service as they feel noticed.
You Can Imply Multiple Strategies
There are various methods of marketing that lawyers might use. While some lawyers might benefit easily from SEO or content marketing, others may benefit from ad campaigns. The most important thing in marketing is analyzing the outcomes and developing better tricks and tactics with time. Well-planned marketing adapts quickly, and changes as the needs of the customers evolve.
Final Words
Lawyers should have a good marketing strategy for their business to increase their sales by generating more leads. For example, you may set up an online forum for your law firm where customers can easily communicate, share advice, advise services from other lawyers exploring legal service providers in your area or locality, and ask questions. This is the best way to grab clients’ attention. Get in touch with our experts for a free marketing consultation today!