Reel it for real success 🙂
Alluring audio, enthralling effects, and creative tools, the blend of all – Instagram Reels, came out as a whimsical surprise in 2020. First enunciated in Brazil in 2019 and now becoming a part of 50 countries including the US, India, Japan, and others, it is a new feature that lets one create short videos up to 15 seconds in length.
Whilst the content on this quick-to-create video platform is close to that of TikTok, it is expected to stay here for long as a big cheese in the world of marketing. Using such an incredible platform and its features like adding audio, effects, creative tools, and texts, businesses can go the extra mile on being creative and aesthetically-focused. But how can this new way of connecting with the audience help the brands grow and stand among the crowd?
Jump in to know more about Instagram Reels raising the success quotient.
- 1 Why Is Instagram Reels Great For Business Marketing?
- 2 How To Use Instagram Reels For Boosting Conversions?
- 3 Bonus Ideas
- 4 In The End
Why Is Instagram Reels Great For Business Marketing?
Be it small or large businesses, video marketing is the fountain-head of making customers engaged uniquely. Instagram Reels is a picture-perfect platform as it allows the users to create and edit 3-15 second videos with alluring effects to let the audience be enticed by the content.
Fact: The top brands like Louis Vuitton and Sephora France are already going viral by acing the game of Instagram Reels.
Easy to create Instagram Reels is a reason for the marketer’s joy as they can customize their visual content by harnessing its exciting features which include –
- Annexing audio or music from the Instagram music library
- Adding AR effects and classy filters
- Recording the video hands-free
- Setting the time and countdown
- Adjusting the speed and alignment
- Adding a cover image, caption, and text
Besides, the fact that Reel content is permanent and helps the users have more exposure, makes it a phenomenal platform for gaining high reach, engagement, conversions, and sales. However, since rising to the occasion in the business world is a catch-22 especially during times of global crisis, only going strategically with a master plan can double the conversion rate.
How To Use Instagram Reels For Boosting Conversions?
The state of the art feature – Instagram Reels, is a set for content creation that offers plentiful features to businesses in digital marketing. From adding audio in the visuals to accessing a Canva-style template, many marketers are jumping on the Reels bandwagon to turn up the trumps. Here’s how one can gain full-fledged financial benefits in businesses by making reels on Instagram.
Shift The Purpose Of Existing Content
Instead of making a whole-new fresh content, the already existing content on social media channels and another platform can be remodeled to create Reels. All you need is a little creativity in mind to swap the content into a fun and engaging way to let the audience dance to the tunes of your business Reels. Not only this is a cost-effective idea but it also allows you to showcase your products and services enticingly. Thus, make your old wine fill up in a new bottle to grab all eyes.
Educate Your Customers With Informative Content
What’s better than a blend of informational and conversational tone when it comes to content? Harnessing the creative platform to present the audience with information about your products and services will definitely result in higher reach. To turn that reach into conversion, it is suggested to highlight the value of your products, in place of just making the content all promotional. For instance, if your business is associated with skincare products, creating a bit-sized video sharing about the benefits and tips to use that product will build more trust among the audience.
Give A Sneak Peek Of Your Products
Do you know Louis Vuitton is getting viral with 7 million views across their reels and making full use of the platform in attaining more conversion? Taking this top-rated brand as an example, you can make Reels the reason for your higher reach by showcasing all your products. As a result, your brand will achieve more personality and a better relationship with existing customers.
Reel On Your Business Tale
Every business has its own story & background and sharing it with the target audience will help in a better connection. You can create a multi-clip video narrating about yourself, your business, its associated partners, products, and services to create a base for customers to rely upon. Don’t forget to add the images and visuals of the business to be on the crest of the wave.
The fact that about 95% of customers squint at the reviews before making a purchase creates the substantial value of product reviews in the business execution. Instagram Reels is an amazing way to let the audience fulfill their interest in your reviews or how buyers respond to your products and services.
Product reviews can be easily shown in the multi-clip videos by making use of filters, effects, and adjusting the transition. Over and all, this will create a sense of trust among the audience and they will not have a second thought before shopping from your site.
Set Forth Behind The Scenes
What’s going on behind the curtains and in your business execution? This is something that most of the consumers are fascinated to know. Sharing behind the scenes via Instagram Reels will build more connectivity and a sense of enthusiasm among the audience who may otherwise have skipped the video without converting into sales. You can share your day at work or show people the abundance of packages you are about to deliver to create the value of your business.
When in doubt, start with showcasing User-Generated Content to develop connections with visitors and existing customers. From respective employees to happy customers, Reels can help to promote every nook and corner of your brand in a rollicking way. UGC includes everything that makes visitors go crazy in no time like eye-catching visuals and information about the company, products, customers, and workers.
@pantone, a prosperity color space is a picture-perfect illustration of the same as it rules Instagram with its UGC strategy and display of aesthetic visuals.
Post ‘Happy Customers’ Reels
Customer testimonials play a lion’s share in building the personality of the brand and enhancing the interest of visitors. You can accomplish this strategy in a fun and amusing way by making Reels to let the visitors have a curiosity for your products in their hearts. The fact that people are more inclined to video-based content, makes Instagram Reels the ideal platform to share customer testimonials.
As they say, “Perfection has no end”, Instagram Reels can be more beneficial for business with some extra endeavors and strategies in the store. These are:
- Show ‘Before and After’ videos for food, makeup, hairstyle, and other creative business.
- Present ‘Tips and Tricks’ to let the customers be aware of the enhanced use of your products.
- Promote ‘How-To Videos’ to maximize brand awareness.
- Create listicle videos with a voiceover for a quick overview of the events.
- Show teasers of upcoming products or business events to create a sense of curiosity among folks.
- Answer FAQs of customers by making short clips for enhancing customer satisfaction.
- Add right hashtags in every reel to boost the reach.
In The End
Be it personal or professional life, hoping with the trend is a seamless way to let the flow go unstoppable. Instagram Reels is one such latest feature meant to set new opportunities for both small and large scale brands to grow. So, why not create your own reel to market every aspect of your business in a way that people admire most today? Have no second thought and try the new Instagram Reels to make your brand be in the bag with substantial conversion in the store.
Still in a dilemma about how to turn Instagram Reels into a reason for your splendid success? Bother not, and contact WebSpero Solution – the top-notch digital marketing agency that can drive results by setting the seamless strategies 🙂
Reel on it to rise!
Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.
Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.