fbpx
Beginner’s Brief Guide to CRO – How to Boost Website Conversions as a Novice

Beginner’s Brief Guide to CRO – How to Boost Website Conversions as a Novice

The path to success of your online business is easy – the marketing team works to drive traffic towards the website, further converting into leads that the sales team finally close. After it starts generating revenue, marketers then plan new ways to drive more traffic, and eventually more success to the business.

Sounds like a well-written fairytale for the web business, doesn’t it!

Though oversimplified, that is ACTUALLY the standard marketing cycle. There are some marketers who even strategize to generate more from the existing traffic. Wondering what’s that called?

It’s CONVERSION RATE OPTIMIZATION!

Today, we will learn everything from the basics of CRO, its meaning and purpose to the best strategies for using it for growth and profit of your business.

By the end of this blog, you will get to know how to drive more results from the existing traffic so you can use your content smartly (not tiringly!).

So What’s CRO by the way?

Let’s cut the crap and get it straight –

CRO, Conversion Rate Optimization is a big, untapped golden opportunity for marketing teams to optimize the conversions all over a website (homepage, contact page, landing page, blog, etc) for all the more higher rate of conversion.

Basically, it’s the optimization of the conversions themselves to make more conversions!

Is CRO a Need For Your Business?

Glad you asked. Well, soon after the sales and digital marketing teams get visitors who convert into leads for the sales part, the scope of CRO comes into the picture. Given the majority of businesses have limited demands for their products or services, using CRO to make more of the existing traffic is an insanely fantastic idea.

Get in the details of online search volumes to find out your potential customer demand. Once you know it, it’s time to brainstorm how to reap more results from your existing traffic.

Don’t worry, we have you covered with these 3 quick tips to tackle CRO on your own and set relevant goals:

1:- New Revenue Goal / AVG Sales Price = XYZ New Customers

2:- XYZ New Customers / Lead to Customer Closing Rate % = Your New Lead Goal

3:- Total Leads Generated / Your Website Traffic * 100 = Conversion Rate (in %)

Here’s a small example:

Your site has ,

New Visitors Per Month = 10,000

Monthly Leads = 100

Total Customers per Month = 10

So your CRO would be = 1%.

Now imagine a scenario where you want double customers a month. You would need to bring double visitors to your website (without degrading the traffic quality) and then generate double leads, i.e. now 200 leads a month.

Or then, you could do it the easy way by using your existing traffic.

How?

Conversion Rate Optimization is the key!

By increasing your conversion rate (double in this case), you will double the leads and our ultimate customers too!

What we’re trying to tell here is it’s not always the smartest thought to generate new traffic when you can fix the leaking bucket instead of pouring more water into it.

CRO is all about getting more from what you already have and making it work all the more better in your favor.

Now that you know what CRO, why and how is it profitable for your business, it’s time you get into executing it practically. But to do that, here are some tried and tested, result-driven strategies to look forward to.

Conversion Rate Optimization Strategies You Must Try

 

Creating Text-based CTAs Within Blogs

Banner blindness, a common phenomenon where people often become use to of skipping the banner-like info straight away on websites.

The lack of attention along with the fact that your visitors don’t always scroll till the bottom of the blog post is the reason why you should and you must create TEXT-based CTAs within the blog posts. Your visitors crave your content as snacks so give them a good one. Also referred to as anchor text, use insightful ways to add call-to-actions within your content, guiding your readers what to do next instead of pushing them or waiting for them to leave.

Running Tests on Your Landing Page

LPs are a crucial part of the present-day marketer’s armor. This is the place where a site visitor turns into a lead or a current lead involves more with your brand. Thus, the pages play a key role.

Now that you know that, it’s critical you run A/B testing to make the most of them. (For more info on A/B testing click here).

Helping Leads Turn Into MQL

At times or some part of your visitors might be interested straight away in the business and could wish to speak to a sales exec rather than enjoying the alluring marketing offers. Well, make it easy for them to act and become an immediate Marketing Qualified Lead (MQL) with some creative and tested CTAs.

Compelling content is always the solution!

Engaging and to-the-point ad copy or CTA can drive action and boost conversions for your business significantly. Decide the actions you want your website visitors to take and plan your CTAs accordingly. Trick here is to eliminate friction, cut the crap from the sales process and simplify the process as much as possible.
Adding Lead Flow on Your Blog

Other than A/B testing, another test you need to run on your website is to add lead flows on your blog. There are many high-converting pop-ups to lure attention from your visitors and offer value. Choose from a pop-up obx. Slide-in box, drop-down banner, and more creative ideas that best fits your offer.

Adding Messages to Most Converting Web Pages

You can chat with your visitors in real-time using different tools available in the web world. Best is to add messaging options on the high-converting pages to increase conversions, for instance, the pricing page, product page, so leads will convert instead of leaving your web page. The chat can be action-based too! How?

Suppose someone stays for more than a minute on your page, you may opt to pop an automated offer for help or answer their queries.

Optimizing Top-Performing Blogs

Have you been blogging for more than a year? If yes, most likely you will have some great blog posts that have outperformed the rest. Your hit blog posts are the golden opportunity to successful CRO!

All you gotta do is pick the blogs with the highest levels of relevant web traffic, yet low conversion rates. The reason might be either the content on the blog post isn’t aligned with the content offer you have in offering OR your CTA is unclear.

Blog posts with high conversion rates are great too! You would want those posts to get more quality traffic. Good news is you can do that by optimizing the content on those posts for search engines or refreshing the content to make sure it’s updated and relevant for your readers.
Building Workflows to Guide Your Sales Team

Thanks to the development of online tools, you can create different automated workflows and share with your team and we bet the sales team will thank you for this! Just to let you know, you could even sent emails to the leads or customers on behalf of the sales representatives so the leads can directly book meetings with them within a click!

Sounds great right!

Also, the sales rep can get an email notification as soon as a lead takes a solid action like checking the price on your website. For e-commerce businesses, you can directly email people who leave their shopping cart abandoned.

Using Retargeting to Re-engage Your Visitors

No matter what your key conversion metric is – hard or cold, most people on your site don’t act the way you want them to or take your desired action. With leveraging retargeting or remarketing, you can smartly re-engage those visitors who have already left your website sometime back.

The basic rule is still applicable – you must have a well-written and drafted copy with an appealing image and a compelling offer for remarketing to work.

So What’s Next Now?

These are just the main ones of many best practices out there for Conversion Rate Optimization. Ultimately it all comes down to finding out what your customers and visitors respond to the most and what drives best results for your business.

It’s totally your call how you want to modify each tip or which tool you wish to need and everything else. Just keep in mind to align your actions with the conversion goals you have to enjoy the best of CRO even if you are just a beginner!

6 Biggest Content Marketing Trends in 2018

6 Biggest Content Marketing Trends in 2018

Content marketing is a content-oriented marketing strategy that is centered on content creation and distribution of that content on various channels. Now that’s something you already know, but given the rules, tricks, and strategies change year to year, it is important that you know which content marketing trend will prevail this year too. The ones that worked great last year might not be similarly fruitful now! So here are 6 biggest content marketing trends that will dominate in 2018.

      1. Personalized content experience

Personalized content delivers delightful customer experiences. In 2018, it is predicted that more and more marketers will lean towards delivering highly personalized content.

To get started, you’ll need alot of data. The more you know about your customers, the more personalized messages you can give to them. Personalization is the most powerful content marketing tool to boost engagement and retain them by tailoring content based on their personal preferences. One of the biggest reason to adopt personalization is that it promises low bounce rates and extends the time they spend on the websites, enabling the more intimate relationship between the brand and the customer.

      2. Adapting Natural Language search

Due to voice search, we’re moving into the world of natural language. Voice search makes upto 20% of all the Google Searches on mobile. Especially the younger generation or you can say your younger customers are more likely using voice search. 31% of the teens use Voice Search to get help in their homework.

As our way of speaking is very different from the way we type, it’s important for our content to include natural language phrases and answer questions in the more human way. Instead of using “best  SEO tools for backlinks”, write about “What are the best SEO tools to check backlinks”. By adopting the natural language, you’ll not only get traffic on content but also make the brand visible.

      3. Live Stream

The majority of social media networks – like Facebook, YouTube, and even Snapchat, now offer their users interactive, easy-to-use live platforms. The concept of live streaming is an excellent method of promoting products, services, offers, trips, briefs, product launch, and many other things. Last year, up to 3/4th of the internet usage was taken by videos. That’s a green flag to the productivity of live streaming (which is somewhat a form of video).

Snapchat has already gained a wide user base to view its 10 billion videos per day while Facebook Live has received more than 8 billion views from more than 500 million users every day. If you aren’t making any use of live streaming yet, 2018 is a good time to get started!

      4. Virtual Reality

VR is among the newest and most popular technologies that have developed gradually. Today, virtual reality has established a solid position in the digital marketing arena. Businesses make use of VR mostly to promote their products and services interactively. Although the technology is little pricey for now, making it a viable option for only big-banner companies – it is expected to become affordable in the future for all businesses.

When this happens, most businesses (regardless of their size) will be able to use virtual reality. According to predictions, virtual reality has the potential to generate up to 5.2 billion USD revenue by 2018.

      5. Email Newsletter

Being an old marketing tool adopted by both B2B and B2C marketers for connecting with their audience, clients, and users. Interestingly, newsletters have become popular among businesses. The reason is the increased success rate of email marketing. As it’s one of the important factors for every digital marketing agency, email newsletters are transforming into a potent way of promoting and distributing content.

      6. Storytelling

Storytelling is more like the fate of content marketing. Your readers, audiences, customers. Everyone is already stuffed with info and merely have time AND patience to read boring content. Given this is the case, storytelling seems to be the perfect way of feeding new content appealingly. What you need for growth is interesting content that is capable of driving attention of your users, audience meanwhile keeping them jelled throughout your story (till your purpose of showing them content is fulfilled).

If said clearly – stories are up to 22 times entertaining and easier to remember as compared to facts and figures.

All in all, content marketing is growing into a dire need for successful business marketing. If you feel lack of knowledge or direction, you can hire a reputed SEO company that will guide you on the best content marketing strategy for your business.

4 Secret Hacks to Maximize Power of Facebook Marketing Campaign

4 Secret Hacks to Maximize Power of Facebook Marketing Campaign

Out of ideas to maximize your social media campaign?

We guarantee you haven’t tried these 4 PRO FB TECHNIQUES yet!

Managing your accounts, posting some stuff on Facebook, trying to fetch new followers and expanding your potential audience…the story goes on and on and on. To take a big leap ahead of what’s ordinary, we have piled up some fruitful tricks to make the most of your Facebook marketing campaign.

Yeah we understand you’re already tight on budget, don’t worry, these tips aren’t gonna cost you anything. Just give them a shot and share your success story with the world

Enjoy the Served Bowl of your Targeted Audience

How’d you like if just by specifying your search, you could get all the data you’ve been looking for? This tool does exactly the same! Customize your search as per criteria and it will fetch data from main social networks.

You can find people on the basis of name, age, gender, job, location, friends, groups joined, and much more. The best thing is… it doesn’t access anything else than your browser, Facebook ID, and user session!

Looks interesting?

Here’s how to use it:

NOTE: You should be logged in to your Facebook Account.

Download the plugin called Intelligence Search here

Once you have added the extension, you’ll see this window:

Here you can search for people, page, groups, events, posts, and photos which are further classified into different categories.

Let’s understand its application with an example:

Here we specified our search criteria for males named John, living in the US, and who are more than 20 years of age. As you can see, the filtered results show all people meeting the search criteria.

Similarly, you can use different combinations according to your requirements.

This trick is one of the easiest ways to find the exact audience for your campaign with the help of different search parameters. We suggest using smart combinations to search a wider and potential group of audience you’re looking for.

Isn’t this cool!

Auto-tag as many or all the people you want

Probably the most tiring thing to do on Facebook is to individually tag multiple people in your post.

But what if you could just tag all your contacts within a flick? This trick is for auto tagging multiple people in your facebook posts. Not only this will reduce your time spent on adding people one by one but also it’s fun!

Let’s check out:

  • For this, you will first need to download a .bat file from this link.
  • Now first of all, create an attractive facebook post like this..

 

  • Click on tag people option. Note that you need to put your cursor in the text box (right where you’d manually tagged people)

Now run the .bat file simultaneously. Refer to this video to understand the process more clearly.

A-command-prompt

  • A command prompt will appear and you will see some random commands executing automatically. Initially, you may need to press enter whenever the prompt stops. After a couple of enters, it would run till all contacts are tagged in your post. (If the command doesn’t starts, press enter until it starts)
  • On the adjacent screen, you will see people getting tagged automatically in your post. Tag as many people as you want or you can stop the process by closing the command prompt once you have added the desired number of people.

The two-in-one benefit of using auto-tagging feature is you save time in both finding people and then tagging them individually.

Fetch Emails IDs of People for Business/Branding

You have thousands of contacts on Facebook yet not all of them use it for business!

Spreading your message through email marketing sounds great but how do you find their email addresses?

Blend some Yahoo with Facebook and say Abracadabra!!!

On a serious note, this process will help you in extracting the email addresses of your facebook contacts using your Yahoo account.

Here’s how:

  • Create a new Yahoo account.
  • On the right side, click on the second icon for contacts.

 

  • A new window will open with the option to import contacts.

  • Click on import option in front of the Facebook icon and your Facebook account will be synced with your Yahoo account and you’ll get a list of people’s name along with their email addresses.

That was easy!

Create a persuasive mail and use their email IDs for product/service/business promotion!

Get Contact Numbers for a Personal Pitch

Wanna hear a great business formula? Add business peers and influential people to your Facebook account and share your idea with them PERSONALLY!!!

Interesting?

But how do you get their personal numbers to speak out your business-generating ideas? We say it’s easy.

This process will let you extract the contacts of people added already in your Facebook account.

Here’s how to master this trick.

  • First, download the plugin “toolkit for Facebook”.
  • Make sure you’re logged in to your Facebook account.

Now click on the plugin. You will see 6 options at the top, select “Extraction Tools.”

  • You will see different options. Out of all, click on “Extract Public Phone Numbers Of Friends”.
  • Now, enter any email id and password (you can use any ID for this, any random entry will work)

Click on the option of “Extract Phone Numbers” and all contacts (who’ve kept their number public) will show up one by one, which you can further use for promotional and business purpose.

That’s it!

Hope you liked our free tips on maximizing your Facebook campaign. The best thing about all of these is anyone can use the tricks no matter an expert or a rookie.

Try them out and share your feedback with us.
10  Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

10 Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

Are you moving your business to a new place? Let Google Know!

Moving to a new location even locally with your business in hand is one of the deadliest dreams to ever think of. Yet when it comes to reality, you gotta deal with it guys…and for local businessmen…it means the whole world.

You know how tedious the moving process can be and in the arena of SEO, even a slightest of mistake or ignorance can cost your already-settled business lose its ranking in search engines. We bet you wouldn’t want that to be your case.

So if you are deciding to move with your business to a new place, the best approach to play safe is to take a little guidance. From where??? Well, of course we are there to help you out!

Read on the stepwise instructions on how to relocate your business without compromising your SEO rankings.

10 Things To Do When Relocating Your Business:

1. Update Your Site

First and foremost, you need to start with your website. Check for all the places where your address is mentioned and update it to add the new one instead.

For updating the website, you can:-

Update the location page – The first places to look for are the “About Us” and “Contact Us” page. It is suggested to every local business owner to have a dedicated page that offers all the detailed info regarding their office location.

Update the location

Header and Footer – If your address is listed on any header, footer, or both; make sure you update it as well wherever found.

Check the Schema Markup – Next you need to check the code on your site and then update the schema markup. You will then need to run the new markup through Google’s Rich Snippet Testing tool. Doing so will ensure that your new address and location is visible now.

Add Media – You should add media, like photos of interior and exterior of your new business location. Also, make sure you add the driving directions to the new route and mention how recently you have moved to make it less confusing for your customers.

Once done with the initial step, here’s what you need to do next.

2. Close The Business Listing On Google For Previous Address

It’s obvious that the new location you are moving your business too, would have been occupied earlier by some other business. You need to find that out and then close down their business listing. Only then you can start with creating your business listing with the new location. Once you got the listing, all you need is just submit the edits in MapMaker to mark the business close. For more authenticity, you can put comments to the edit informing that the business in consideration has recently closed and being replaced by a new one.

The Business Listing On Google For Previous Address

Doing so helps the Regional Leads to approve your edit request quicker. This is on accounts that Googles Street View will continue to show the previous business in that location.

There might be multiple listings for the same business on Google Maps or multiple businesses might be using the same location for their own purpose. So you need to take care of this while making the edit.

3. Update Your New Address in Google My Business

Google My Business

To do so, first you will need to log into your GMB dashboard and update the new address there and check where the pink marker is. Sometimes, the pin marker does not move automatically. Google may ask you to verify the info again by sending you a postcard on the new location.

4. Embedding New Office’s Map on Your Location Page

Map on Your Location

After updating your address on Google+ business page, it’s time to embed a map of your new business location. Apart from submitting a precise location marker, this lets your visitors view all the Google reviews regarding your business as well.

5. Updating The Major Data Providers & Directories

The data providers are the major directories and updating these in ordered series is mandatory. Don’t forget to update at least the top ones in any condition. Some of the major directories and data providers includes:

  • Google.
  • Bing.
  • Yahoo!
  • Yelp.
  • Facebook.
  • Better Business Bureau.
  • Angie’s List.
  • Foursquare
  • Merchant Circle.

6. Update Your New Address Everywhere Else

Next, it’s time you update the address on all records including your official phone company, government, cable operators, bank, and more. Those with a business license should first search their license on their state’s Secretary of State website. The address mentioned there should be your new location. At times, data providers fetch details from these hidden sources of information. If it’s wrong offline, it will ultimately be wrong online at some point in future.

7. Updating Niche Directories In Your Industry

For example, if you are digital marketing company, you most probably have an account at Alltop. Alltop is a directory of websites categorized by niche and topic.

Updating Niche Directories

Check for your account and the address mentioned there and update it with the new location of your business. It’s a good idea to find the top niche directories in your industry, especially the ones ranking on the first 5 pages for your brand name or the keyword you are targeting.

How To Find Niche Directory In Your Business:

There’s not a rocket science or some trick behind this. To find the niche directory in your business, you simply need to search on the Internet for directories along with your keyword. The SERPs will show directories that are associated with your business. Shortlist the top ones and make account on all of them.

8. Get Assistance of a Google Trusted Photographer

Google-Trusted-Photographer

Worried if the Street View to your new location is right? The simplest approach is to hire a Google trusted photographer for an inside tour of your new office. When you do so, the Street View is replaced by the new view when a user searches your business name and views your knowledge panel. The icon will show “see inside” in place of the “see outside” Street View.

9. Stay Updated

It’s really critical to have a check on different updates, especially in the initial months. These updates include:

Duplicate Listing: Make sure that no duplicate listing popped up for your old address. In some cases, Google may create a pop up on the basis of the old data and you would surely want this to be in your knowledge. As soon as you find one, ensure that fix it properly. In most cases, while moving, Google only updates the existing listing instead of creating a new, separate one.

Driving Directions: The next you should do is to double check the driving directions to the new location. Sometimes, Google does not updates the new address on the map marker when a business shifts. This often causes users going back to your old address and getting disappointed. Even though the search giant can do it for you, it’s better that you cross check it before you get some annoyed customers.

Driving Directions

10. Stay Calm And Keep Updating

Moving to a new place all alone is messy in itself, and when your business is involved, the process becomes lot more trickier. You need to understand that the complete moving and updating process is going to take time. The time taken in changing your address everywhere on the web and offline and the speed with which you act after the initial days of moving are not bound to show improvement all of a sudden.

It will take time (from few weeks to even a few months) for your address being in the transition phase. Yet acting properly and quickly is a key in making the process little faster. It will additionally help you minimize the SEO fallout when you move your business and keep your DA afloat.

So what we learned today…

I hope now you know that moving your business is not only a bit messy but making the move online without compromising your already achieved rankings is a cringy process that usually takes local business owners by pain in the neck. Yet, if you follow the steps mentioned in our guide, you may actually make the move easier, better, and less stressful.

All it takes to move your business without losing local search ranking is a well-planned strategy, knowledge, and a bit of patience! Guess you already got all that now.

Share your moving story with us and tell us how useful you find this article in real.

Got a question? We will be more than happy to help!

How To Create Powerful Blog Posts By Mobilizing User-Generated Content

How To Create Powerful Blog Posts By Mobilizing User-Generated Content

Around 200 billion tweets and 80 million new photos are posted on Twitter and Instagram every year. Is your content targeting these???

Well, this was just the tip of iceberg! There’s an entire ecosystem of user-generated content across the web. Social media platforms like Facebook, Instagram, and Twitter are some of the major sources where you can get the hang of whatever’s happening out there.

So is it right to say you have the ideas, skills, and passion it takes to rule yet just need the right direction? If yes, then fret not, you can channel the power of user-generated content on these popular social networks to come up with some absolutely compelling blog posts of your own.

How?

Good question. Let’s unveil the mystery.

First things first…do anything but don’t underestimate the power of Twitter!

The days of Twitter being regarded as an influencer-only platform are long gone. Today, it is the main source of all news and current happenings across the globe. Social media is the ultimate platform for news these days with billions of users from every corner of the world. So if you are blogger or content marketer, this is the best time for you to harness the social media factor as your inspiration and source of your content.

User generated content can be used in several different ways from getting complete details to coming up with reaction to specific topics. In this post, we will try to understand how one can use the user-generated content to create interesting blog posts.

Why Go With UGC?

Why tell you stories when we have the facts to prove it!

UGC is considered to be:

According to a research by Forrester, user-generated content was found to be approximate:-

  • 50% more RELIABLE
  • 35% more MEMORABLE
  • 20% more ENGAGING!

That’s pretty enough of what you need. So let’s find out the process to reap the goods of user-generated content in your blog posts

Steps to Creating Compelling Blog Posts From User-Generated Content:

1. Find Your Audience

If the person meant does not get your message, it’s no use. The rule applies to content as well. Unless you don’t know who your target audience is, it does not matter how great content you have written. It needs to reach the right audience so that your efforts don’t go in vain. In short, before you fetch UGC out of a social media platform, make sure to identify your audience first.

Decide your niche and then target your audience accordingly.

BONUS: Try to keep your audience group large by covering wider niches yet always be ready to welcome fresh ideas. You can even use the Insights part of your Twitter account to dig more details about your audience.

2. Identify Your Industry-Specific Influencers and Thought Leaders

Once you have done the homework and prepared the domains list, you need to find the thought leaders and influencers in your industry. There are several tools out there you can use to track the relevant leaders in your domain.

BONUS: Don’t forget to list them as per priority and their activities on social media channels. It can prove as a great source for engaging content and topics.

3. Search Relevant, Current Topics

No one wants to stay outdated in this technologically advanced world. Given so, it becomes important that you communicate with your audience through the topics they are interested in. that’s the way you can get a content capable of going viral immediately. Many social networks including Facebook and Twitter already have a dedicated “Trending” section to show the featured current topics.

BONUS: Utilize the trends to find new ideas and create interesting content around it.

4. Get a Hang Of Upcoming Events

Keeping only a track of what’s trending won’t bring you too fat unless you keep your eyes wide open to upcoming events as well. Start ahead and lead by coming up with new content on a topic that is bound to trend in the upcoming days. Try to understand what your audience is thinking of that also matches your domain and then hit the social media with a compelling post around it.

BONUS: You can use Twitter Analytics to stay updated with the upcoming events. Using the tool, you can get complete info about a forthcoming event, including its coverage, date, and other type of demographic data.

5. The Social Media Listening Tool

Probably the best way to gather UGC…with the assistance of any reliable social media listening tool like Socialert, Sprout Social, Sysomos and more, you can receive real-time updates about your targeted keywords and hashtags. Apart from this, it also lets you filter the results based on several parameters, supported keywords, demographics, and more. Doing so helps you track the potential influencers and thought leaders in your domain and then curate the useful tweets accordingly.

Now that’s something I would personally love and that’s the reason I use it in my own business…lesser effort! Lesser stress! Quick results!

There’s also an option to run Sentiment Analysis as well as to define a specific time duration for filtering the unwanted clutter.

6. Search Relevant Info

It becomes difficult to keep track of vast social networks like Instagram and Twitter. At times, they can feel too overwhelming, making it somewhat annoying to find your way. So in order to fetch useful user-generated content out of their native interfaces, you should be ready to spend pretty much time, mind, and resources or you can be specific in your searches!

The more specific you are in your searches, the better and useful information you receive. You can use filters and keywords to focus on particular topics, events, etc.

7. Be Neutral

Just like when judging performance of people, you need to be neutral while creating your blog posts. Only this will ensure authenticity in your content and will not make your posts end up looking totally in favor or against something. The simple approach to do so is to ideate the selected matter from a different perspective.

In some cases, giving your one strong opinion can be more beneficial but that depends all on the topic in consideration and your motive. In any case, just don’t seem as if you are selling your content for some purpose. The advance search option in Twitter is also helpful in bringing you UGC based on sentiments.

8. Be Diverse

Till now, you would have understood that there’s so much about UGC and you can use it in several different ways in your blogs. In majority of cases, content marketers end up adding some viral tweets in their content. It is still a decent way to use UGC yet your focus should be on use it in a completely fresh and diverse way.

Other than tweets, there’s so much you can add like photos, memos, GIFs, compressed videos, and other such content or media. You can also put related links of other social media channels to make your content more engaging, authentic, and of course diverse…

9. Try To Form a Community

The most important rule…never ever manipulate the UGC you use from a social media network! Try to be fair and neutral, without sounding demeaning or sharing any negative comments on it. Your goal is to harness a community that does not spreads hatred or violence.

Whenever you use someone’s content, forget not to appreciate their effort and if it’s personal, you better ask them first before using their content right away. Some may have an issue even if the content is labelled as PUBLIC.

Show your readers respect and that you value their opinion and you will soon harness a healthy community.

A Few Examples of UGC Content You Can Use In Your Business…

While there is an entire pool of UGC out there on different platforms, here are just a few examples of UGC content that you can utilize for your business benefit:

  • Testimonials
  • User reviews
  • Social community
  • Feature user reviews on your Facebook dynamic product ads
  • Questionnaires and surveys
  • Show UGC in product packaging
  • Run seasonal UGC campaigns on social platforms
  • Share best reviews on social and include customer’s Instagram photos in emails

And many more….

A Real Life Example:- Starbucks’ White Cup Contest

Who doesn’t know Starbucks yet a very few know how the company utilizes customer reviews and feedback for running productive UGC campaigns. The company launched a “Starbucks’ White Cup Contest” back in April 2014. It asked its customer from across the globe to submit their doodle on the Starbucks cups as well as pictures as entries. The enticing treat for customers was that the winning entry would become the template for its new limited edition cup. Around 4000 customers showed up with their inputs within only 3 weeks. Through such a simple campaign and acceptance of customer feedback, the company gained immense publicity and hype as well as trust of customers.

FINALLY…

After going through the complete story, I am pretty sure that now you better know how you can use user-generated content for creating your own fresh, engaging blog posts. A little research and effort can enable you to garner a significantly wider reader base and traffic.

Get through these tips and you will find them useful MORE than you’d expect. As soon as readers realize that you are providing fresh and info-rich content, they will start connecting to you and you ultimately become a reliable source.

So what’s your strategy to use UGC? Do share your valuable opinions in comments.