fbpx
Top 10 Google SEO Ranking Factors in 2019

Top 10 Google SEO Ranking Factors in 2019

If we are from the same generation, you might have read the story of a boy who wrote a letter to God for some money. The kind-hearted staff of the post office contributed and mailed some money to the boy. On receiving less than what he asked for, the boy wrote another letter to God asking to send money directly to him because the post office officials were just “bunch of crooks” who kept some of the money sent by the God.

You can’t write a letter to Google and ask for some favors. There are no post office officials who can do at least something for you. You are on your own. Work, stay up-to-date and work. Work to achieve some ranking wins and stay up-to-date to learn about the changes Google has made in its Panda, Penguin, Hummingbird and Pigeon algorithms. And, implement your latest learnings in your SEO strategy to earn more gains. To offer you a reliable helping hand, we have compiled a list of and explained the top 10 Google SEO ranking factors in 2019.

 

Keywords in URL

You accidentally spilled your much-loved booze on your smartphone and the device has now refused to work. Got an excuse to buy a new model with the latest exciting features. What will you do, check the features and specifications of different models, right? And then you will make your mind whether you should buy or not.

The same way, the structure of the URL can be helpful for your website users. Consider the following URL as an example:

yourdomainname(dot)com/……./Google-seo-ranking-factors-2019/

The website user will be like “Google SEO ranking factors 2019. This is what I was looking for”. User clicks. You have used the keyword in the URL and the user is on your website. This URL is user-friendly and shareable as well.

And make sure that the rest of the URL is not something like this :

yourdomainname(dot)com/x7&jjjhjkltb-hsdwelfhfasdfksdll./Google-seo-ranking-factors-2019/

Now, why it is a ranking factor?

First of all, Google always wants to improve the user experience and you are doing so by including the keyword.

Secondly, with the inclusion of the keyword in the URL, you can show its relevance to a search query. That’s why it is an important ranking factor. This also increases domain authority.

Keywords in the Title Tag

 

Title - WebSpero

For you and Google, it is a ranking factor.

And, for a website user, it is a clue giving the idea of what’s on the webpage.

So, by including the keyword in the title tag, you are telling both the user and Google about the content on the webpage. Google, Bing and all other search engines will look at the title tag to find web pages that are relevant to the user’s query. Clearly, if you are including the keyword in title tag and it is in relevance with the search query, the search engine will definitely index and rank your webpage.

Text between <title> and </title> also appear in the SERPs.

ALT Text Keywords

Leave a thousand words, even when your image worths a billion words, the bot crawls what is in between the tags. It cannot see the image. So, you should tell the search engine what the image is all about. This is what the alt text does.

Consider this:
<img src=”image01.jpg” alt = “image01.jpg”>

What will search engine learn about the image while crawling through tag? What does the alt attribute tell about the image?

image01.jpg.

Is there any way ‘image01.jpg’ is relevant to a search query? You can make it rankable simply by including the keyword in a meaningful alt text. Here is the correct way:

<img src=”ranking_factor.jpg” alt=”google SEO ranking factors 2019“>

 

Keyword Stemming

Keyword stemming is one of the important Google SEO ranking factors in 2019 you should focus on. Keyword stemming is done to generate more new words or phrases from a single word called root word. Here it is important to identify the right root keyword. We can say it without any fear of being questioned, the entire SEO strategy is primarily based on correct keywords. A keyword is just like a bridge between your website and the audience you are targeting.

Coming back to the keyword stemming, some suffixes or prefixes are added to the root keyword to generate new variations of the keywords. The same technique is used to find the root keyword by removing prefixes and suffixes. Now you are using variations of the keyword you want to rank. This will definitely generate more traffic and improve the rank of your website. From the root keyword ‘consult’, we can generate the following variations of the keyword:
• Consult
• Consulting
• Consultant
• Consultants
• Consultative

Internal Anchor Text Links

Making some changes in internal linking can bring some changes to the rank of a website. And, these changes can be good or bad for you. If you are updating the anchor text of internal links, make sure that these changes offer a better understanding of the context of the webpage to the search engine. When Google is crawling your website, it tries to do it with the user’s perspective. If changes in the anchor texts improve the experience and understanding of the user, this will without any doubt improve the rank of your website.

 

HTTPS

If you can see https in the URL bar then you are on a secure website.

HTTP - WebSpero

 

Otherwise, the browser will say that the website is Not secure.

HTTPS - WebSpero

 

In some browsers, it will be simply http://www.mydomainname.com.

There is a very small segment of SEO connoisseurs that argues the fact that having an SSL Certificate has an impact on the ranking of the website. However, Google took a stance back in 2014 to protect the privacy of its users and made SSL certification a ranking factor. It’s true that getting SSL certification is an expensive deal and if you are not collecting any information such as username, password or some transactional information, you can leave it.

However, if you can buy SSL certification, do so because Google says so. HTTPS makes sure that the information you are sending or receiving is secured. It is being sent and received in encrypted form. Always buy the relevant SSL certificate. You can count on your hosting services provider for that.

Don’t you want to remove that ‘Not secure’ label from your website?

 

Outbound Link Quality

Outbound links and their quality equally matter in the SEO of your website.

What does quality mean here?

Apart from seeing the domain authority, also see how relevant it is with your website. If it is natural, this will boost the rank of your website. Outbound linking will increase relevance, improve reputation, boost value and also encourage backlinks. And, if you expect us to share the best Outbound Linking Practices, we have this to say:
• Look for natural outbound linking opportunities.
• Make use of tools for finding the related links.
• Avoid using backlink networks.
• Avoid too many links.
• Make sure that links are opening in new tabs.
• Be Strict With User-Generated Links

 

Mobile Friendliness

Can we assume that you are familiar with mobile-first indexing? OK. The search engine will, first of all, see whether your website has a mobile version or not. If no, Google will put your website on the back burner and start indexing the mobile versions of websites having mobile versions. However, having a broken mobile version of the website can adversely affect the performance of your website. Whether the user is using a smartphone, tablet or a laptop, the user should not be deprived of the great browsing experience.

Page Speed

Page speed is one of the most important Google SEO ranking factors in 2019. It has been a ranking factor since 2010. It is a ranking factor not only in desktop searches but mobile searches as well (from July 2018 onwards). So, if you are frustrating your visitors with slow webpage speed, Google will frustrate you. Google does not appreciate if you make its user wait for long. Expect no improvements in ranking. Prepare for the downfall of your website. Improve your site speed if you want high ranks.

And above all, Content

Regularly post high-quality content on your website.

What does high quality mean here?

High-quality content is informative, relevant, accurate, up-to-date, keyword optimized and with zero spelling or grammar mistakes. It is simple and easy to read and understand.

A Google user submits a query which crawler uses to index web pages. A crawler crawls through the content between HTML tags. If the keyword searched by the user is present on the webpage in an adequate density and at the right spots, the crawler will index your webpage and the ranking algorithm will consider the content quality and other ranking factors to rank your website. While content is king and also an important ranking factor, there are consequences of duplicate content, keyword stuffing and poor quality content.

Beginner’s Brief Guide to CRO – How to Boost Website Conversions as a Novice

Beginner’s Brief Guide to CRO – How to Boost Website Conversions as a Novice

The path to success of your online business is easy – the marketing team works to drive traffic towards the website, further converting into leads that the sales team finally close. After it starts generating revenue, marketers then plan new ways to drive more traffic, and eventually more success to the business.

Sounds like a well-written fairytale for the web business, doesn’t it!

Though oversimplified, that is ACTUALLY the standard marketing cycle. There are some marketers who even strategize to generate more from the existing traffic. Wondering what’s that called?

It’s CONVERSION RATE OPTIMIZATION!

Today, we will learn everything from the basics of CRO, its meaning and purpose to the best strategies for using it for growth and profit of your business.

By the end of this blog, you will get to know how to drive more results from the existing traffic so you can use your content smartly (not tiringly!).

So What’s CRO by the way?

Let’s cut the crap and get it straight –

CRO, Conversion Rate Optimization is a big, untapped golden opportunity for marketing teams to optimize the conversions all over a website (homepage, contact page, landing page, blog, etc) for all the more higher rate of conversion.

Basically, it’s the optimization of the conversions themselves to make more conversions!

Is CRO a Need For Your Business?

Glad you asked. Well, soon after the sales and digital marketing teams get visitors who convert into leads for the sales part, the scope of CRO comes into the picture. Given the majority of businesses have limited demands for their products or services, using CRO to make more of the existing traffic is an insanely fantastic idea.

Get in the details of online search volumes to find out your potential customer demand. Once you know it, it’s time to brainstorm how to reap more results from your existing traffic.

Don’t worry, we have you covered with these 3 quick tips to tackle CRO on your own and set relevant goals:

1:- New Revenue Goal / AVG Sales Price = XYZ New Customers

2:- XYZ New Customers / Lead to Customer Closing Rate % = Your New Lead Goal

3:- Total Leads Generated / Your Website Traffic * 100 = Conversion Rate (in %)

Here’s a small example:

Your site has ,

New Visitors Per Month = 10,000

Monthly Leads = 100

Total Customers per Month = 10

So your CRO would be = 1%.

Now imagine a scenario where you want double customers a month. You would need to bring double visitors to your website (without degrading the traffic quality) and then generate double leads, i.e. now 200 leads a month.

Or then, you could do it the easy way by using your existing traffic.

How?

Conversion Rate Optimization is the key!

By increasing your conversion rate (double in this case), you will double the leads and our ultimate customers too!

What we’re trying to tell here is it’s not always the smartest thought to generate new traffic when you can fix the leaking bucket instead of pouring more water into it.

CRO is all about getting more from what you already have and making it work all the more better in your favor.

Now that you know what CRO, why and how is it profitable for your business, it’s time you get into executing it practically. But to do that, here are some tried and tested, result-driven strategies to look forward to.

Conversion Rate Optimization Strategies You Must Try

 

Creating Text-based CTAs Within Blogs

Banner blindness, a common phenomenon where people often become use to of skipping the banner-like info straight away on websites.

The lack of attention along with the fact that your visitors don’t always scroll till the bottom of the blog post is the reason why you should and you must create TEXT-based CTAs within the blog posts. Your visitors crave your content as snacks so give them a good one. Also referred to as anchor text, use insightful ways to add call-to-actions within your content, guiding your readers what to do next instead of pushing them or waiting for them to leave.

Running Tests on Your Landing Page

LPs are a crucial part of the present-day marketer’s armor. This is the place where a site visitor turns into a lead or a current lead involves more with your brand. Thus, the pages play a key role.

Now that you know that, it’s critical you run A/B testing to make the most of them. (For more info on A/B testing click here).

Helping Leads Turn Into MQL

At times or some part of your visitors might be interested straight away in the business and could wish to speak to a sales exec rather than enjoying the alluring marketing offers. Well, make it easy for them to act and become an immediate Marketing Qualified Lead (MQL) with some creative and tested CTAs.

Compelling content is always the solution!

Engaging and to-the-point ad copy or CTA can drive action and boost conversions for your business significantly. Decide the actions you want your website visitors to take and plan your CTAs accordingly. Trick here is to eliminate friction, cut the crap from the sales process and simplify the process as much as possible.
Adding Lead Flow on Your Blog

Other than A/B testing, another test you need to run on your website is to add lead flows on your blog. There are many high-converting pop-ups to lure attention from your visitors and offer value. Choose from a pop-up obx. Slide-in box, drop-down banner, and more creative ideas that best fits your offer.

Adding Messages to Most Converting Web Pages

You can chat with your visitors in real-time using different tools available in the web world. Best is to add messaging options on the high-converting pages to increase conversions, for instance, the pricing page, product page, so leads will convert instead of leaving your web page. The chat can be action-based too! How?

Suppose someone stays for more than a minute on your page, you may opt to pop an automated offer for help or answer their queries.

Optimizing Top-Performing Blogs

Have you been blogging for more than a year? If yes, most likely you will have some great blog posts that have outperformed the rest. Your hit blog posts are the golden opportunity to successful CRO!

All you gotta do is pick the blogs with the highest levels of relevant web traffic, yet low conversion rates. The reason might be either the content on the blog post isn’t aligned with the content offer you have in offering OR your CTA is unclear.

Blog posts with high conversion rates are great too! You would want those posts to get more quality traffic. Good news is you can do that by optimizing the content on those posts for search engines or refreshing the content to make sure it’s updated and relevant for your readers.
Building Workflows to Guide Your Sales Team

Thanks to the development of online tools, you can create different automated workflows and share with your team and we bet the sales team will thank you for this! Just to let you know, you could even sent emails to the leads or customers on behalf of the sales representatives so the leads can directly book meetings with them within a click!

Sounds great right!

Also, the sales rep can get an email notification as soon as a lead takes a solid action like checking the price on your website. For e-commerce businesses, you can directly email people who leave their shopping cart abandoned.

Using Retargeting to Re-engage Your Visitors

No matter what your key conversion metric is – hard or cold, most people on your site don’t act the way you want them to or take your desired action. With leveraging retargeting or remarketing, you can smartly re-engage those visitors who have already left your website sometime back.

The basic rule is still applicable – you must have a well-written and drafted copy with an appealing image and a compelling offer for remarketing to work.

So What’s Next Now?

These are just the main ones of many best practices out there for Conversion Rate Optimization. Ultimately it all comes down to finding out what your customers and visitors respond to the most and what drives best results for your business.

It’s totally your call how you want to modify each tip or which tool you wish to need and everything else. Just keep in mind to align your actions with the conversion goals you have to enjoy the best of CRO even if you are just a beginner!

6 Biggest Content Marketing Trends in 2018

6 Biggest Content Marketing Trends in 2018

Content marketing is a content-oriented marketing strategy that is centered on content creation and distribution of that content on various channels. Now that’s something you already know, but given the rules, tricks, and strategies change year to year, it is important that you know which content marketing trend will prevail this year too. The ones that worked great last year might not be similarly fruitful now! So here are 6 biggest content marketing trends that will dominate in 2018.

      1. Personalized content experience

Personalized content delivers delightful customer experiences. In 2018, it is predicted that more and more marketers will lean towards delivering highly personalized content.

To get started, you’ll need alot of data. The more you know about your customers, the more personalized messages you can give to them. Personalization is the most powerful content marketing tool to boost engagement and retain them by tailoring content based on their personal preferences. One of the biggest reason to adopt personalization is that it promises low bounce rates and extends the time they spend on the websites, enabling the more intimate relationship between the brand and the customer.

      2. Adapting Natural Language search

Due to voice search, we’re moving into the world of natural language. Voice search makes upto 20% of all the Google Searches on mobile. Especially the younger generation or you can say your younger customers are more likely using voice search. 31% of the teens use Voice Search to get help in their homework.

As our way of speaking is very different from the way we type, it’s important for our content to include natural language phrases and answer questions in the more human way. Instead of using “best  SEO tools for backlinks”, write about “What are the best SEO tools to check backlinks”. By adopting the natural language, you’ll not only get traffic on content but also make the brand visible.

      3. Live Stream

The majority of social media networks – like Facebook, YouTube, and even Snapchat, now offer their users interactive, easy-to-use live platforms. The concept of live streaming is an excellent method of promoting products, services, offers, trips, briefs, product launch, and many other things. Last year, up to 3/4th of the internet usage was taken by videos. That’s a green flag to the productivity of live streaming (which is somewhat a form of video).

Snapchat has already gained a wide user base to view its 10 billion videos per day while Facebook Live has received more than 8 billion views from more than 500 million users every day. If you aren’t making any use of live streaming yet, 2018 is a good time to get started!

      4. Virtual Reality

VR is among the newest and most popular technologies that have developed gradually. Today, virtual reality has established a solid position in the digital marketing arena. Businesses make use of VR mostly to promote their products and services interactively. Although the technology is little pricey for now, making it a viable option for only big-banner companies – it is expected to become affordable in the future for all businesses.

When this happens, most businesses (regardless of their size) will be able to use virtual reality. According to predictions, virtual reality has the potential to generate up to 5.2 billion USD revenue by 2018.

      5. Email Newsletter

Being an old marketing tool adopted by both B2B and B2C marketers for connecting with their audience, clients, and users. Interestingly, newsletters have become popular among businesses. The reason is the increased success rate of email marketing. As it’s one of the important factors for every digital marketing agency, email newsletters are transforming into a potent way of promoting and distributing content.

      6. Storytelling

Storytelling is more like the fate of content marketing. Your readers, audiences, customers. Everyone is already stuffed with info and merely have time AND patience to read boring content. Given this is the case, storytelling seems to be the perfect way of feeding new content appealingly. What you need for growth is interesting content that is capable of driving attention of your users, audience meanwhile keeping them jelled throughout your story (till your purpose of showing them content is fulfilled).

If said clearly – stories are up to 22 times entertaining and easier to remember as compared to facts and figures.

All in all, content marketing is growing into a dire need for successful business marketing. If you feel lack of knowledge or direction, you can hire a reputed SEO company that will guide you on the best content marketing strategy for your business.

4 Secret Hacks to Maximize Power of Facebook Marketing Campaign

4 Secret Hacks to Maximize Power of Facebook Marketing Campaign

Out of ideas to maximize your social media campaign?

We guarantee you haven’t tried these 4 PRO FB TECHNIQUES yet!

Managing your accounts, posting some stuff on Facebook, trying to fetch new followers and expanding your potential audience…the story goes on and on and on. To take a big leap ahead of what’s ordinary, we have piled up some fruitful tricks to make the most of your Facebook marketing campaign.

Yeah we understand you’re already tight on budget, don’t worry, these tips aren’t gonna cost you anything. Just give them a shot and share your success story with the world

Enjoy the Served Bowl of your Targeted Audience

How’d you like if just by specifying your search, you could get all the data you’ve been looking for? This tool does exactly the same! Customize your search as per criteria and it will fetch data from main social networks.

You can find people on the basis of name, age, gender, job, location, friends, groups joined, and much more. The best thing is… it doesn’t access anything else than your browser, Facebook ID, and user session!

Looks interesting?

Here’s how to use it:

NOTE: You should be logged in to your Facebook Account.

Download the plugin called Intelligence Search here

Once you have added the extension, you’ll see this window:

Here you can search for people, page, groups, events, posts, and photos which are further classified into different categories.

Let’s understand its application with an example:

Here we specified our search criteria for males named John, living in the US, and who are more than 20 years of age. As you can see, the filtered results show all people meeting the search criteria.

Similarly, you can use different combinations according to your requirements.

This trick is one of the easiest ways to find the exact audience for your campaign with the help of different search parameters. We suggest using smart combinations to search a wider and potential group of audience you’re looking for.

Isn’t this cool!

Auto-tag as many or all the people you want

Probably the most tiring thing to do on Facebook is to individually tag multiple people in your post.

But what if you could just tag all your contacts within a flick? This trick is for auto tagging multiple people in your facebook posts. Not only this will reduce your time spent on adding people one by one but also it’s fun!

Let’s check out:

  • For this, you will first need to download a .bat file from this link.
  • Now first of all, create an attractive facebook post like this..

 

  • Click on tag people option. Note that you need to put your cursor in the text box (right where you’d manually tagged people)

Now run the .bat file simultaneously. Refer to this video to understand the process more clearly.

A-command-prompt

  • A command prompt will appear and you will see some random commands executing automatically. Initially, you may need to press enter whenever the prompt stops. After a couple of enters, it would run till all contacts are tagged in your post. (If the command doesn’t starts, press enter until it starts)
  • On the adjacent screen, you will see people getting tagged automatically in your post. Tag as many people as you want or you can stop the process by closing the command prompt once you have added the desired number of people.

The two-in-one benefit of using auto-tagging feature is you save time in both finding people and then tagging them individually.

Fetch Emails IDs of People for Business/Branding

You have thousands of contacts on Facebook yet not all of them use it for business!

Spreading your message through email marketing sounds great but how do you find their email addresses?

Blend some Yahoo with Facebook and say Abracadabra!!!

On a serious note, this process will help you in extracting the email addresses of your facebook contacts using your Yahoo account.

Here’s how:

  • Create a new Yahoo account.
  • On the right side, click on the second icon for contacts.

 

  • A new window will open with the option to import contacts.

  • Click on import option in front of the Facebook icon and your Facebook account will be synced with your Yahoo account and you’ll get a list of people’s name along with their email addresses.

That was easy!

Create a persuasive mail and use their email IDs for product/service/business promotion!

Get Contact Numbers for a Personal Pitch

Wanna hear a great business formula? Add business peers and influential people to your Facebook account and share your idea with them PERSONALLY!!!

Interesting?

But how do you get their personal numbers to speak out your business-generating ideas? We say it’s easy.

This process will let you extract the contacts of people added already in your Facebook account.

Here’s how to master this trick.

  • First, download the plugin “toolkit for Facebook”.
  • Make sure you’re logged in to your Facebook account.

Now click on the plugin. You will see 6 options at the top, select “Extraction Tools.”

  • You will see different options. Out of all, click on “Extract Public Phone Numbers Of Friends”.
  • Now, enter any email id and password (you can use any ID for this, any random entry will work)

Click on the option of “Extract Phone Numbers” and all contacts (who’ve kept their number public) will show up one by one, which you can further use for promotional and business purpose.

That’s it!

Hope you liked our free tips on maximizing your Facebook campaign. The best thing about all of these is anyone can use the tricks no matter an expert or a rookie.

Try them out and share your feedback with us.
10  Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

10 Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

Are you moving your business to a new place? Let Google Know!

Moving to a new location even locally with your business in hand is one of the deadliest dreams to ever think of. Yet when it comes to reality, you gotta deal with it guys…and for local businessmen…it means the whole world.

You know how tedious the moving process can be and in the arena of SEO, even a slightest of mistake or ignorance can cost your already-settled business lose its ranking in search engines. We bet you wouldn’t want that to be your case.

So if you are deciding to move with your business to a new place, the best approach to play safe is to take a little guidance. From where??? Well, of course we are there to help you out!

Read on the stepwise instructions on how to relocate your business without compromising your SEO rankings.

10 Things To Do When Relocating Your Business:

1. Update Your Site

First and foremost, you need to start with your website. Check for all the places where your address is mentioned and update it to add the new one instead.

For updating the website, you can:-

Update the location page – The first places to look for are the “About Us” and “Contact Us” page. It is suggested to every local business owner to have a dedicated page that offers all the detailed info regarding their office location.

Update the location

Header and Footer – If your address is listed on any header, footer, or both; make sure you update it as well wherever found.

Check the Schema Markup – Next you need to check the code on your site and then update the schema markup. You will then need to run the new markup through Google’s Rich Snippet Testing tool. Doing so will ensure that your new address and location is visible now.

Add Media – You should add media, like photos of interior and exterior of your new business location. Also, make sure you add the driving directions to the new route and mention how recently you have moved to make it less confusing for your customers.

Once done with the initial step, here’s what you need to do next.

2. Close The Business Listing On Google For Previous Address

It’s obvious that the new location you are moving your business too, would have been occupied earlier by some other business. You need to find that out and then close down their business listing. Only then you can start with creating your business listing with the new location. Once you got the listing, all you need is just submit the edits in MapMaker to mark the business close. For more authenticity, you can put comments to the edit informing that the business in consideration has recently closed and being replaced by a new one.

The Business Listing On Google For Previous Address

Doing so helps the Regional Leads to approve your edit request quicker. This is on accounts that Googles Street View will continue to show the previous business in that location.

There might be multiple listings for the same business on Google Maps or multiple businesses might be using the same location for their own purpose. So you need to take care of this while making the edit.

3. Update Your New Address in Google My Business

Google My Business

To do so, first you will need to log into your GMB dashboard and update the new address there and check where the pink marker is. Sometimes, the pin marker does not move automatically. Google may ask you to verify the info again by sending you a postcard on the new location.

4. Embedding New Office’s Map on Your Location Page

Map on Your Location

After updating your address on Google+ business page, it’s time to embed a map of your new business location. Apart from submitting a precise location marker, this lets your visitors view all the Google reviews regarding your business as well.

5. Updating The Major Data Providers & Directories

The data providers are the major directories and updating these in ordered series is mandatory. Don’t forget to update at least the top ones in any condition. Some of the major directories and data providers includes:

  • Google.
  • Bing.
  • Yahoo!
  • Yelp.
  • Facebook.
  • Better Business Bureau.
  • Angie’s List.
  • Foursquare
  • Merchant Circle.

6. Update Your New Address Everywhere Else

Next, it’s time you update the address on all records including your official phone company, government, cable operators, bank, and more. Those with a business license should first search their license on their state’s Secretary of State website. The address mentioned there should be your new location. At times, data providers fetch details from these hidden sources of information. If it’s wrong offline, it will ultimately be wrong online at some point in future.

7. Updating Niche Directories In Your Industry

For example, if you are digital marketing company, you most probably have an account at Alltop. Alltop is a directory of websites categorized by niche and topic.

Updating Niche Directories

Check for your account and the address mentioned there and update it with the new location of your business. It’s a good idea to find the top niche directories in your industry, especially the ones ranking on the first 5 pages for your brand name or the keyword you are targeting.

How To Find Niche Directory In Your Business:

There’s not a rocket science or some trick behind this. To find the niche directory in your business, you simply need to search on the Internet for directories along with your keyword. The SERPs will show directories that are associated with your business. Shortlist the top ones and make account on all of them.

8. Get Assistance of a Google Trusted Photographer

Google-Trusted-Photographer

Worried if the Street View to your new location is right? The simplest approach is to hire a Google trusted photographer for an inside tour of your new office. When you do so, the Street View is replaced by the new view when a user searches your business name and views your knowledge panel. The icon will show “see inside” in place of the “see outside” Street View.

9. Stay Updated

It’s really critical to have a check on different updates, especially in the initial months. These updates include:

Duplicate Listing: Make sure that no duplicate listing popped up for your old address. In some cases, Google may create a pop up on the basis of the old data and you would surely want this to be in your knowledge. As soon as you find one, ensure that fix it properly. In most cases, while moving, Google only updates the existing listing instead of creating a new, separate one.

Driving Directions: The next you should do is to double check the driving directions to the new location. Sometimes, Google does not updates the new address on the map marker when a business shifts. This often causes users going back to your old address and getting disappointed. Even though the search giant can do it for you, it’s better that you cross check it before you get some annoyed customers.

Driving Directions

10. Stay Calm And Keep Updating

Moving to a new place all alone is messy in itself, and when your business is involved, the process becomes lot more trickier. You need to understand that the complete moving and updating process is going to take time. The time taken in changing your address everywhere on the web and offline and the speed with which you act after the initial days of moving are not bound to show improvement all of a sudden.

It will take time (from few weeks to even a few months) for your address being in the transition phase. Yet acting properly and quickly is a key in making the process little faster. It will additionally help you minimize the SEO fallout when you move your business and keep your DA afloat.

So what we learned today…

I hope now you know that moving your business is not only a bit messy but making the move online without compromising your already achieved rankings is a cringy process that usually takes local business owners by pain in the neck. Yet, if you follow the steps mentioned in our guide, you may actually make the move easier, better, and less stressful.

All it takes to move your business without losing local search ranking is a well-planned strategy, knowledge, and a bit of patience! Guess you already got all that now.

Share your moving story with us and tell us how useful you find this article in real.

Got a question? We will be more than happy to help!