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The Complete SEO Audit Checklist for 2019 [Updated]

The Complete SEO Audit Checklist for 2019 [Updated]

All’s well that ends well. This statement holds water but not all the times. Your SEO strategy is the best example of the cases in which the beginning matters. If there are flaws in your SEO audit, the beginning of your SEO strategy is not going to be well and the end is also not going to be well. You certainly don’t want this kind of return on your investment. Time and money are two of the most important resources you are spending. If you want your efforts on your SEO strategy 2019 to be fruitful, you need to do complete website SEO analysis. SEO audit offers you an opportunity to analyze your SEO strategies.     

Experts say that you should do an SEO audit half yearly and they have a genuine reason to offer to support their says. SEO is dynamic. Trends keep on changing. Google often announces new updates in its algorithms. So, the strategy that delivered satisfactory results during the last six months, may dash your hopes in 2019. So, doing an SEO audit twice a year makes sense. This will keep your website up-to-date with the latest SEO developments. In order to save your website’s SEO from taking a nosedive, if you are looking for an SEO audit checklist 2019, as always, we have got one for you.

 

Technical SEO Audit Checklist

Start with a technical SEO audit checklist in 2019 to win good rankings this year. The good list of technical things you need to work on goes:

  • Work on Mobile friendliness
  • Find and fix broken links
  • Remove that ‘Not secure’ label

1. Make your website mobile friendly

Mobile friendliness is one of the Top 10 Google SEO Ranking Factors you can never ignore. If the images and text on your website look cluttered, something like your college hostel room, when you open your website on a mobile phone, you are not going to get ranks. Make sure that your website is mobile-friendly i.e. it is responsive. Design your website with mobile phone users in mind. After all mobiles phone users are more than desktop users. Google has provided us with a free Mobile-Friendly Test tool. Use it to find out whether your website is mobile-friendly or not. Simply enter your website URL in the textbox and hit the Run Test button. If your website fails this test, work on the mobile-friendliness of your website.    

2. Find and fixed broken links

Imagine receiving a text from your boyfriend promising that he has booked a table for a romantic candlelight dinner. However, when you appear in the restaurant, no place for you. He never booked a table. A website user clicking on a broken link can understand your feelings.

You can’t afford having broken links on your website. These links not only impact the user experience but your ranking as well. Before you work on fixing or removing broken links, you need to identify these links and you can use a Check My Links Google Chrome Extension for that.

3. Secure your website with HTTPS

You should have moved from HTTP to HTTPS back in 2014. Or, maybe your website is not that old. Anyway, HTTPS has been a ranking factor since 2014.

Looks like Google had a time machine back then and already knew about what data leak could do(talking about you, Mark Zuckerberg). Google understands the importance of your privacy and data protection (with some exceptions, you! Google+ ).

If you want to understand the relation between HTTPS and Google ranking, you can do a small test. It will hardly take 10 seconds to see the results. Google anything, say ‘how to do SEO analysis of a website’. Now, how many results on the first SERP have HTTPS and how many results have HTTP.

Is it clear why getting SSL certification must be there in your technical SEO audit checklist in 2019?      

 

On-Page SEO Audit Checklist

Search engine optimization is a fundamental aspect of internet marketing and On-Page SEO is a fundamental aspect of Search Engine Optimization. Our On-Page SEO audit checklist 2019 goes:

  • Shorten URLs
  • Include focus keyword in the title tag
  • Include focus keywords in the first 150 words
  • Include focus keyword in H1, H2, or H3 tags

1. Shorten URLs

Use short URLs whenever and wherever you can. Make it easy for Google to understand your URLs and web pages. Google will return the favor in the form of high ranks (if you are efficiently and consistently working on other SEO aspects as well). According to the analysis Backlinko did on 1 million Google search results, short URLs play a significant role in improving the rank of a website.

Which of the following two links is easy to understand?

yourdomainname(dot)com/blog/category/subcategory/seo-audit-template-2019

Or

yourdomainname(dot)com/blog/seo-audit-template-2019

Second, right?

If you look at the 1st URL, the webpage is 4 clicks away from the homepage (blog, category, subcategory and seo-audit-template-2019).  

When you look at the 2nd URL, the webpage is only 2 clicks away from the homepage (blog and seo-audit-template-2019).  

A webpage with a long URL has low authority and poor ranks.     

 

2. Include focus keyword in the title tag

Make sure that you are including the focus keyword in the title tag. Some people find it confusing when it comes to where to use the keyword in the title tag. The best practice is adding the focus keyword right at the beginning of the title tag. This will take no time to provide the visitor with the idea of what’s in for him. This will also make your website more rankable.

 

3. Include focus keyword in the first 150 words

A good introductory paragraph can quickly ignite the interest of the reader in your content. Exactly the same way, including the focus keyword in the first 150 words can help Google in having the quick and better understanding of the content. This is exactly what we have done in this post.

 

4. Include focus keyword in H1, H2, or H3 tags

After adding the keyword to the title tag, include the focus keyword in your H1, H2 and H3 tags. Sometimes, it is not possible to use the focus keyword in H1, H2, and H3 in a natural flow. The keyword should sound relevant.

 

Keyword Research Audit Checklist

Ranking the right keywords will be very rewarding for your website and when you fail in identifying the right keywords, you will be ranking the wrong keywords. Ranking wrong keywords may bring more traffic but it will increase the bounce rate as well.

Keyword Research - WebSpero

This is not good for your website. Our keyword research audit checklist goes:

  • Identify low competition keywords
  • Use Google Keyword Planner to find more solid keywords
  • Use long tail keywords

 

1. Identify low competition keywords

There are some paid and free keyword research tools you can use to identify keywords. If you are using a lot of keywords that are too common, you will find it hard and sometimes even impossible to rank those keywords. There are too many websites targeting the same keyword. So, find unique keywords with low competition. Keywords with low competition and high monthly searches are best for you. Google Keyword Planner is one of the most used free keyword research tools.

 

2. Use Google Keyword Planner to find more solid keywords

With Google Keyword Planner, you can explore, identify and analyze keywords that are the most suitable for your business. This is a great tool designed for Google Adwords. You can use it for both PPC and SEO. This tool is using the data generated from Google. Your keyword research will be pretty accurate.

3. Use long tail keywords

Short-tail keywords are less specific while long-tail keywords are more specific. Even google can suggest you some keywords. For example, if you type ‘buy shoe’ in the search bar and don’t hit the Google Search button, Google will give you some suggestions such as:

  • Buy shoes online
  • Buy shoes at the lowest price
  • Buy shoes near me     

Google suggests these keywords because a lot of people are using these keywords. These are high potential keywords but make sure that you are checking the monthly searches and competition for these keywords.   

We are ending the article with the same note. It can’t end well if the beginning is not well. An SEO campaign without complete and accurate SEO audit is destined to be a failure. Do it completely. Do it accurately. Don’t miss anything when you are doing an SEO audit.             

More Traffic & Conversions – 5 Call to Action Ideas You Can’t Resist

More Traffic & Conversions – 5 Call to Action Ideas You Can’t Resist

As soon as people visit your website, you want them to make a move. And it’s justified as that is exactly what you made the site for so you should learn basic principles for creating perfect landing pages. Be it subscribing to your mailing list, newsletters, or sharing content on your blog or buying something – you expect your guests to do something that will ultimately progress your goals.

But how do you make them take the action you want them to?

Well, motivating potential customers to take the desired action is one of the most challenging parts for the marketers. So rather than focusing all your efforts on the design and copy, you should better work on creating compelling, irresistible call to action.

That’s what will work as the next step to your visitors, and it’s generally in the form of a clickable button.

Anyway, that’s not what this post is about. So let’s have a look at five creative and quick ways to create a call to action that converts:

#1. Stay Straightforward.

Stop pushing things on people expecting they will understand your Newton’s theory. The first rule for creating compelling CTAs is to keep things as clear and direct as possible. Your message in the form of the action must be short, simple, and strong enough to encourage visitors.

#2. Be Creative

What’s the use of doing something that everyone else already has tried? As a marketer, it’s utterly essential that you stay unique and stand apart from your competitors. So find something creative that will make your call to action not only catchy but also different. It doesn’t have to be too complicated or puzzling. Even the simplest of the ideas can sometimes do wonders.

#3. Use Actionable Phrases

So you want to sell apples, but there’s nowhere written ‘buy”. How are your visitors going to know what to do? Consistently use actionable words throughout the page that will compel the visitors to take the desired action. Whether it’s ‘call now” or “click here,” you need to put it in some creative form that doesn’t look too sale-centric. What’ more, CTAs aren’t necessarily about buying something or selling, you can guide them to call you up or subscribe to your mailing list too!

#4. Be Time-Restricted

Your visitors won’t take action until they feel they can lose a deal. So keep a sense of urgency in your call to action to convert instantly. The message should seem like they will miss a golden opportunity otherwise.

Think and come up with ideas that will speak of time as if the clock is ticking and any delay means a chance lost. Anything as simple as “buy now at 50% off” is sure to lure them and make a move.

#5. Keep It Simple

At last, you don’t want your visitors to leave befuddled and inactive. So the translation from the CTA to completing the task must be clear, concise, and clean. A complicated call to action will definitely fail unless you are targeting the maniacs. So keep things simple for your visitors. You want them to call you, provide the number. Need them to post blogs? Put a submit button. It doesn’t need to be too lengthy, complex, or  ̣technical. The simpler it is to understand, the more it will help convert.

With more businesses entering the digital world and increasing competition, there’s a dire need that you get more traffic, and even better – more leads. So these are the five tricky ways to create a call to action that will actually convert. Try these with your creativity and share what’s your take on it. There’s no doubt, in one way or other, you will see results sooner than expected.

Dynamic Keyword Insertion –  Short Guide To Get Instant Boom In CTR

Dynamic Keyword Insertion – Short Guide To Get Instant Boom In CTR

Maintaining a Google Adwords account is quite difficult while running a Google Adwords Campaign. Google has introduced and is still rolling out new features and tools to manage your PPC campaigns more easily. One such advanced magical feature introduced by Adwords is Dynamic Keyword Insertion that can help advertisers reach the audience in the best way.

What is Dynamic Keyword Insertion?

Dynamic keyword insertion allows you to customize your Google Adwords ad as per the customer’s search query. It makes your ad more relevant to the person searching and thus, increases the chances of higher CTR.

What is Dynamic Keyword Insertion?

Why use Keyword Insertion?

A customized PPC ad containing the keyword that a customer is using in his/her search query attracts him more. It’s like you’re communicating directly with the customer’s requirements.

Let’s understand this with an example:

If your customer is searching for Digital Marketing Services, you can set up an ad that says exactly what they’ve typed in. This will not only attract your customer but also give you a better CTR.

I hope that now you’ve understood the importance of keyword insertion for businesses that have variations in the same items. Dynamic Keyword Insertion will make one ad adaptable for each keyword group without wasting time in building multiple personalized ads.

How to use Keyword Insertion?

Now it’s time to know how to use this convenient method for creating dynamic ads. There is the usage of a code that makes it different from a simple ad. You can use this code in both bodies or heading as per the requirements. Here’s how it would look like:

How to use Keyword Insertion?

Now Google will replace this code with one of the adgroup keywords. If the query searched by the searcher is not present in any of the PPC ad group, then the text followed by the code will be shown as the generic replacement. In the above-mentioned example, “Marketing” would be used.

The code comprises of brackets, the word Keyword (or its variants) and the default ad text that is written after the colon that the ad will use as the generic replacement.

Things to keep in mind

Now that you know the benefits of keyword insertion and how you can use it, it’s high time you know a few pointers to stay away from. A lot can fall out track when using keyword insertion, for example:

One word headlines – Your ad would look both spammy and flat if you have put a headline with just a single keyword.

One word headlines - Dynamic Keyword Insertion

Words That Don’t Make Sense – Sometimes, the keyword you’ve put in your ad group might sound completely senseless or odd at the end. Text that makes sense for a few keywords might not sound that much logical for the rest. Take care of this issue to avoid any oddly written text.

Using Competitor’s Name – While bidding on keywords that contain your competitor’s name is smart & legal, you may get stuck in copyright issues if these keywords are used in your ad’s header.

Entering Wrong Code – If you enter the wrong keyword code with additional spaces, or parenthesis rather than brackets, or wrong capitalization, it will end up affecting your add negatively.

At long last, remember that keyword insertion is beneficial if you use it with highly targeted ad groups. E-commerce stores and other industries are the perfect examples of this – given they have multiple products in a particular category.

5 Popular LinkedIn Techniques to Boost your New Business

5 Popular LinkedIn Techniques to Boost your New Business

Do you know LinkedIn is the #1 platform for B2B sales and marketing on the planet right now? If you aren’t making the best use of the opportunity to pitch new business…you’re probably behind the race!

With more than 500 million members from 200 countries and 2 people becoming registered members every second, LinkedIn is surely no short of offering you infinite lead generation opportunity on world’s biggest media platform for corporates.

But does bringing your business to the network means converting all those hundreds of thousands prospects into paying clients? Probably not! So how you do hit the bull’s eye?

Well, today I am going to share with you some simplest and best tricks to win new business using LinkedIn as a medium. If you have been using the social platform already but never got to monetize it this way ever, here’s your golden chance! (If you are looking for a tool to grow your business instead, give a minute to another info-rich and practical guide on how to use LinkedIn’s Sales Navigator to boost your business remarkably!)

But before you dive into the steps to do that, it’s important that first, you know what makes LinkedIn the ideal place along with how you can strategize the same for your profit.

Let’s begin.

WHY LinkedIn: 5 ways LinkedIn is the best platform for new business

1) Using LinkedIn as the Search Engine For Sales Prospects

LinkedIn aims to be the ultimate hub for professionals across the globe. From training courses, industry-based news stories, and networking groups, to UGC and content, thought pieces, and job listings; the platform is heading to be a freelance marketplace and much more than that.

It works more like a search engine for sales prospects with the way it fetches, saves, and categorizes each bit of data shared by members on the platform itself. You can leverage on data like job titles, employers, physical locations, schools, and status updates to hunt down your potential prospects spread all over the network.

With the help of its inbuilt search engine, you can quickly find whatever they want using specific keywords. (I’ll be sharing with you the step to use it later in the blog!)

Be specific when targeting and you’re right there!

LinkedIn as the Search Engine-min

Not only easy, fast, and effective; but there’s probably no better way to create customized, relevant, targeted list of your potential clients and prospects than using the LinkedIn advanced search engine.

The tricky part is to find out how you can instantly build and measure the communication built up of Knowledge, Like, and Trust which is the driving force behind motivating stranger to be your prospects and ultimately to your paying clients!

Yeah, you got that right!

One-on-one marketing is the solution!

2) Use Personalized One-On-One Marketing As The Key

Alright so you have connected to your potential clients but you obviously wouldn’t want to be that desperate guy in the list who falls for the very first date! Be professional and have patience!

Try to build knowledgeable and meaningful interactions with your ideal prospects before running into the main motive. Pay attention and be mindful of attending the ones who you think are actually the people who are going to buy your service or product.

Be sure to have a client-facing profile (surely not in that resume like tone) and mention a few things in a customized LinkedIn message that will make the other person feel interested and comfortable about you, what you do, and why you want to connect.

Your motto is to sell on LinkedIn, do this by making your prospects feel like you are there to offer a solution that you can actually help!

3) Communicate in Real-Time With LinkedIn Messaging

LinkedIn has updated its one-on-one messaging system and now you can send a text message or live chat to chat up with your new connections in a friendly and fun way.

What’s better! The platform has additionally introduced an Active Now feature that shows a green dot next to the connection to show they are logged in at the moment. With this, you can actually know when they are active and get into a real-time conversation now and then.

4) The Key Is To Ask For Permission

What do you do after you have sent a personalized message briefing about yourself? You would want to take that introductory conversation to the next level and tell them what you are interested in. It’s really no good idea to throw in some too promotional or needy message.

So what do you do? You ask! Ask your connections if they are interested in seeing what you want to share on a specific topic. You can also ask them for their feedback on the stuff you shared.

5) The Land of Eternal Digital Opportunity

This is undoubtedly not the end of the process. For those who have been taking LinkedIn as a dormant, dull social network used only by those in search of jobs and HR professionals…you are letting go one of the lifetime opportunities for your business!

In my opinion, LinkedIn is so far the fastest and easiest way to create your brand awareness, generate quality leads, and establish your business digitally.

So how are you actually gonna win new customers? I’ve 4 coolest tricks to do that!

HOW: How to use LinkedIn as a medium to win new business?

No matter what’s the size of your business, you can use the platform as a real, simple, and economical way to come up with new, qualified prospects. Here’s the mystery revealed:

1) Conducting Relevant Targeted Searches

You should first give a shot to signing up for LinkedIn Premium account to get more and better search results or you can use the simple one to enjoy the most of benefits explained below. You can use the Search feature of LinkedIn to find potential clients (connections here) with the help of some parameters like job title, industry, keywords, geographical location, past companies, and other such criteria.

.You can also look after your previous customers to locate new potential customers.

Let’s suppose, You have been providing digital marketing services to companies. You should go through all your clients and find out the people playing the decision-making roles (otherwise founder, owner, etc).

So, your process becomes easy and you look for digital marketing companies with these job titles, and you are all set to build a list of qualified prospects.

2) Sending Meaningful Connection Requests

Take maximum 15 minutes every morning to filter and send up to 10-20 connection requests to targeted LinkedIn members. Suggestions will be displayed based on your search. The trick in these case is to write down a customized connection request that instantly offers a personal benefit to the receiver regarding should you two connect.

You shouldn’t look like a salesperson trying to force someone to listen how awesome their product or service is!

Here’s a demo template to help you out:

WRONG:-

Hi [NAME],

We offer ABC Pvt. Ltd. digital marketing services and can save your time and money. I’d like you add you to my professional LinkedIn network.

 

Now that’s a big NO-NO.

Here’s what you should write instead…

RIGHT:-

Hi [NAME],

We recently helped XYZ [digital marketing company in the same region as your prospect’s] cut down the marketing cost by total 35% while offering better and more effective results. I’d like to add you to my network in case you ever think of getting little help. We will be happy to help your business in the future.

Just with a bit of research on your targeted suspects and the meaningful message, you will be able to get new connections (prospects) within a week.

That’s seems pretty great as compared to other lead-generation methods.

3) Creating a LinkedIn Group for all Connections

This one’s quite easy. You can create a LinkedIn group of your own to let your contacts visit, ask questions, and get help. In brief, creating such group makes it a cakewalk for your prospects to seek you for advice…which is a good thing isn’t it!

4) Offer Appropriate Webinars to your Group

Got something your prospects might be interested in? Assuming this is your case, make the best use of it and pitch in your contacts and leave them glued to you with Webinars.

Webinars serve a step ahead to direct emails and follow-up calls as:

  • This leaves a choice in the hands of your prospects.
  • And you can send Webinars to your connections without sounding needy

Webinars to your Group

Another trick to promote your Webinars is to share them with the owners of other relevant groups with a similar or same targeted audience. You can also ask them if they would like to email your free forthcoming Webinar link to their group or audience.

Icing on the cake!

The Rare Yet Profitable Route

The another good way (yet not as popular as the above-mentioned ones) to win new business with the help of LinkedIn is to track down the employees that have worked in the companies that you are targeting. Here’s a brief roundup of 2 steps to do so:

1.) Find out the people who have earlier worked at companies in your industry: Let’s suppose, you provided SEO services to company A last year, now find out the employees of the same company who joined in some other company in the same industry and try to leverage your “Story” to help sell your services to the new company as well.

The Rare Yet Profitable Route-min

As you can see in the image above, the list of employees showing up are ex-employees of Google and Microsoft (or whatever companies you choose from the options inside the past companies filter).

Here, you get great opportunity to get relevant and targeted leads without having to follow any strict measures.

2.) Connect and engage with them using your meaningful client story as the catalyst: Knowledge of human nature and the ‘sphere of influence’ is a necessity for the sales professionals who will eventually interact with the clients. In most of the cases I’ve seen sales professionals trying to sell their case studies to clients who aren’t even interested and don’t give a damn about it.

But when you connect with the people who worked at your client’s company and now working somewhere else, you kinda start closing the loop on ultimate buyers. The people who worked there might have seen the good results due to your service and can help motivate the new business to opt yours for the same or even better. Who knows!

What’s your call?

The tricks shared above are generally the lead nurturing methods and used to cost businesses a lot of money as you needed to use big events rather than Webinars to create connections and build contacts. But now LinkedIn has made the process not only pocket-friendly and reachable for every business but also more effective and easy!

In every way, ensure that you follow this approach with your LinkedIn connections. And REMEMBER…when you target the relevant prospects via LinkedIn search, you are not wasting your time but engaging them in a friendly, instant one-on-one conversation. Apart from that, by following the steps to carry out the idea, you will reach the point where you get calls from more prospects and obviously…more deals!!!

How to Perform A Comprehensive Local SEO Audit For Your Business?

How to Perform A Comprehensive Local SEO Audit For Your Business?

Implementing local SEO is 16-20 times more cost-effective compared to traditional SEO in terms of return on investment (ROI).

What if your customer compliments you “Your products are great!

or  “The food is delicious here!

or “We are happy with your service!

followed by a complaint “But I couldn’t find you online.

Won’t that raise a question on the existence of your well-established local business? And this will simply make you think what’s wrong and how it can be fixed.

This is where the Audit of Local SEO comes into the picture. Before we jump to it, one must understand what is the importance of Local SEO.

The Need of Local SEO Audit:

Local SEO is focused on providing results that are relevant to a searcher based on their current location. It helps in the most effective way to get your business rank online and promote your products and services to the customers who are looking for them locally.

Who is interested in Local SEO?

  • it concerns SMEs with headquarters accessible to the public or their customers, thus increasing the visibility opportunities, even for generic search keys.
  • medium and large businesses with multiple locations across the country or with a network of property stores whose results on local SERPs may be of interest to users seeking information about activities close to them or looking for a specific location.

And who may be less interested in Local SEO?

  • to companies offering online or direct contact with the public.
  • a brand that operates on the territory exclusively through intermediaries and independent dealers.

Furthermore, Local SEO audits are helpful in identifying areas on the website those lag behind in terms of being searched locally.

Without wasting time, let’s go through the doable basic techniques required for Local SEO Audit of your website:

1.Google My Business

The most important thing is to get sensible local rankings by setting up Google My Business account.

Google My Business is a great tool for advertising. Local activities can create your page free by entering information such as business name, contact information and opening hours, and appearing on both Google Maps and SERP page results.

GoogleMyBusiness | WebSpero

This is a checklist to verify the details added in Google My Business:

  • Your business falls in the right category.
  • There is no duplicate business listing.
  • Business listing is claimed and verified.
  • NAP (name-address-phone number) is right.
  • A minimum 100 words company description with a backlink to your website.
  • Custom reviews are responded positively.
  • Cover, graphics and product images are relevant.
  • Google+ Business Page is up-to-mark (with photos, videos and post updates).

You must find out any Duplicate or Wrong Citation of your business. In case, you find more than 1 listing on a platform like Google My Business that represents the same business, it will be considered as duplicate. Ideally, ABC Catering in Wellington should have a single entity on all the given channels like Google My Business, Facebook, Twitter, Instagram, Yelp, Yellowpages etc.

 

2. Relevance of Keywords in Metadata

The first step is to check whether the title and description of your homepage and internal pages are relevant to the services you offer and above all geolocated.

For example, If a customer is looking for “pizza in Central Wellington” make sure Metadata Description is optimized for this keyword on your site:

Relevance of Keywords in Metadata | WebSpero

The meta-description has some norms which should be followed as below:

    • Title tag: The location should be present in the title track between 55-70 characters to be displayed with 90% accuracy.
    • Meta-description: Search engines consider the length between 155-170 characters for a meta-description. Rest of the text is truncated, so keep it descriptive enough that fits in this length.
    • H1 Heading: An H1 heading with the city name.
    • Alt Text: It should be mentioned for all the images with the city name.

 

3. Duplicate Content Optimization:

A very common mistake that penalizes positioning in SERP is a duplicate of content.

Remembering that a 25-30% duplication rate is psychological because headers and footers are replicated as well as the sidebar menu.

The Google Webmaster Tool (now Search Console) where you can register your site for free. You just have to look into the left side of the screen and click on “HTML improvements” you will be able to have an account of any duplicate title or description or other useful information such as knowing whether the descriptions are too short or missing.

Often it is found, many companies copy the content from their competitors and compromise with the uniqueness of content. This can be verified using many tools like Siteliner or Copyscape. Pass your website’s URL to these tools and they will show the duplicate instances over the internet.

Many sites have a little duplicate content written in their headers and footers which displays throughout the website. According to Siteliner, 20%-30% of duplicate content is bearable but more than that needs to be removed.

4. Contact Information:

You will hardly be able to compete in geolocated searches without having your NAP with your location on your site.

The term NAP refers to Name, Address, Phone Number that is much required for any business to get ranked in Google’s organic search results, because Google considers these parameters to determine which businesses should be shown to the user according to its location.

Place the contact information in the header and footer and link your site to Google My Business to allow Google Maps to geolocate and receive calls directly from the results page.

5. Google+ Business

As mentioned above, if a local business does not have a verified Google+ Business account, it will be hard to place itself organically ”above-the-line” on the front page.

It is by far the most important Google+ feature, especially if your business has a local presence.

Not only can a Google+ Business listing increase your visibility on local and mobile search, but it also allows potential customers to call you, get directions to your business on Google Maps and check out your verified business website.

This helps in the citation of your business that refers to the name, address and phone number (NAP) of your business.

You do not have to register, but complete the verification process by requesting an activation code that will be sent by e mail.

6. Social Media Optimization

The Social Media Optimization helps to differentiate the presence on online channels, serving a single brand strategy to give it consistency.

In other words, Social Media Optimization is the use of social media tools and communities to generate advertising and increase the respect, spread, and positivity of your brand, product or service.

Though the links acquired from social media are no-follow and have no affect on rankings, still your presence on Linkedin, Twitter, Facebook or any other platform will increase your visibility to your customers and by adding more comments, mentions, reviews make it more effective.

Run an audit on Top 3 social media: Facebook, Twitter & LinkedIn

  • Your profile has strong branding.
  • Your profile description is apt.
  • Your company information is complete & up to date.
  • Linking to your website.
  • Link to Facebook, Twitter & LinkedIn from your website.
  • No. of fans, followers & connections of your profile or page.
  • The frequency of your postings.
  • Engagement with your fans and followers.

Post regular updates on your social pages to keep your customers engaged and informed (for any events).

Find out if your customers have left a review on Google My Business, on Zomato, or Facebook. If yes, then it should be responded positively.

Reviews improve the CTR of your snippet and help improve the rank of your page.

Not only Reviews, the number of fans and their involvement in the conversations that you create is the best way to create brand awareness and value your business.

Conclusion:

It is important for new businesses to appear on the map as quickly as possible from their opening. The pizza restaurant mentioned above did a decent job of building their online presence by improving their visibility on Google.

It’s clear that with the right moves and a bit of elbow oil, your online presence can be improved to get an immediate return to search results on Google Maps. And a greater visibility (Local SEO Audit) can help a new business in an attempt to establish itself.

If you need a more specific audit and an analysis of the status of your local business, feel free to fill this form.