Landing page is a primary and a definitive part of successful inbound marketing practices. This page totally affect the leads, so every campaign you perform should be connected to a custom page – opposite to an ambiguous homepage where the visitors don’t know where to go. It is a quite tricky task to do. There are many elements of landing page that are supposed to be best. Although there is no particular formula to get the perfect landing page, but there are some common rules that can help you in getting the perfect one.
Test As A User
While thinking of your landing page, it’s better to put yourself first in the visitor’s shoe. Ask some questions from yourself.
- What information is important to effectively convey the key message to the visitor?
- What are the main features in the user’s mind?
- How can the products and services be communicated to the visitor?
Understanding user and his behavior are essential as it is key to get the desired results from the landing page. You can get a better acknowledgment of how user comes to your website and what he prefers. It will also give an idea of the formatting of elements in the page.
Use A Strong Call-To-Action That Stands Out
CTA is the action that you want from your client to click on. Whatever may the objective of landing page, we just want conversions. It’s very important for users to know what to do next after reading the landing page content. For this reason, it’s better to make your call-to-action big and above the fold. Using directional signs to your CTA is also a good practice. You can use words like “free”, “download now”, “buy”, etc navigate to this web-site. to attract the visitors as these words are more likely to get clicked. The CTA button should be bright, big and should stand out of the entire page.
Use Products Images and Videos
Creating a tempting video and image is the first step of engaging audience. Using videos of testimonials and images of the product can give a positive impact on the visitors. It will give them an extra push to look further. Make sure you choose the images relevant to the content and is optimized. Including too many over-the-top images is also a bad idea as it will distract the user from the main content. So, choose images and videos wisely.
Compact and Clear Page Headlines
Your headline is the main thing that your customers will see on the landing page. It is very important that the headline and the content complement each other. Having a consistent content between the ad and the landing page content is crucial. Also, the headline should not be complicated and bore and should attract them to take a deeper look of the page. It should tell people that what is the page about. Limiting your headline to six words would be a good practice.
Get To The Point
While designing the landing page, keep the things simple and get straight to the point. People come to your page for a reason. You should make sure that you address that reason clearly showing what services and products you are providing, are related to their interests and needs. Use clear headers, sub headers and bullets for points to make your content concise.
Using Contrasting Colors
Landing page designs are very important for online success. If you can’t clearly gat the attention of your visitor, then will loose them forever. You will always want your CTA to pop off clearly from your landing page. For this, make sure it’s easy for your visitors to know that from where they should complete the action. That’s why choosing the right colors for CTA is also crucial to grab the visitor’s attention.