6 Biggest Content Marketing Trends in 2018

6 Biggest Content Marketing Trends in 2018

Content marketing is a content-oriented marketing strategy that is centered on content creation and distribution of that content on various channels. Now that’s something you already know, but given the rules, tricks, and strategies change year to year, it is important that you know which content marketing trend will prevail this year too. The ones that worked great last year might not be similarly fruitful now! So here are 6 biggest content marketing trends that will dominate in 2018.

      1. Personalized content experience

Personalized content delivers delightful customer experiences. In 2018, it is predicted that more and more marketers will lean towards delivering highly personalized content.

To get started, you’ll need alot of data. The more you know about your customers, the more personalized messages you can give to them. Personalization is the most powerful content marketing tool to boost engagement and retain them by tailoring content based on their personal preferences. One of the biggest reason to adopt personalization is that it promises low bounce rates and extends the time they spend on the websites, enabling the more intimate relationship between the brand and the customer.

      2. Adapting Natural Language search

Due to voice search, we’re moving into the world of natural language. Voice search makes upto 20% of all the Google Searches on mobile. Especially the younger generation or you can say your younger customers are more likely using voice search. 31% of the teens use Voice Search to get help in their homework.

As our way of speaking is very different from the way we type, it’s important for our content to include natural language phrases and answer questions in the more human way. Instead of using “best  SEO tools for backlinks”, write about “What are the best SEO tools to check backlinks”. By adopting the natural language, you’ll not only get traffic on content but also make the brand visible.

      3. Live Stream

The majority of social media networks – like Facebook, YouTube, and even Snapchat, now offer their users interactive, easy-to-use live platforms. The concept of live streaming is an excellent method of promoting products, services, offers, trips, briefs, product launch, and many other things. Last year, up to 3/4th of the internet usage was taken by videos. That’s a green flag to the productivity of live streaming (which is somewhat a form of video).

Snapchat has already gained a wide user base to view its 10 billion videos per day while Facebook Live has received more than 8 billion views from more than 500 million users every day. If you aren’t making any use of live streaming yet, 2018 is a good time to get started!

      4. Virtual Reality

VR is among the newest and most popular technologies that have developed gradually. Today, virtual reality has established a solid position in the digital marketing arena. Businesses make use of VR mostly to promote their products and services interactively. Although the technology is little pricey for now, making it a viable option for only big-banner companies – it is expected to become affordable in the future for all businesses.

When this happens, most businesses (regardless of their size) will be able to use virtual reality. According to predictions, virtual reality has the potential to generate up to 5.2 billion USD revenue by 2018.

      5. Email Newsletter

Being an old marketing tool adopted by both B2B and B2C marketers for connecting with their audience, clients, and users. Interestingly, newsletters have become popular among businesses. The reason is the increased success rate of email marketing. As it’s one of the important factors for every digital marketing agency, email newsletters are transforming into a potent way of promoting and distributing content.

      6. Storytelling

Storytelling is more like the fate of content marketing. Your readers, audiences, customers. Everyone is already stuffed with info and merely have time AND patience to read boring content. Given this is the case, storytelling seems to be the perfect way of feeding new content appealingly. What you need for growth is interesting content that is capable of driving attention of your users, audience meanwhile keeping them jelled throughout your story (till your purpose of showing them content is fulfilled).

If said clearly – stories are up to 22 times entertaining and easier to remember as compared to facts and figures.

All in all, content marketing is growing into a dire need for successful business marketing. If you feel lack of knowledge or direction, you can hire a reputed SEO company that will guide you on the best content marketing strategy for your business.

10  Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

10 Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

Are you moving your business to a new place? Let Google Know!

Moving to a new location even locally with your business in hand is one of the deadliest dreams to ever think of. Yet when it comes to reality, you gotta deal with it guys…and for local businessmen…it means the whole world.

You know how tedious the moving process can be and in the arena of SEO, even a slightest of mistake or ignorance can cost your already-settled business lose its ranking in search engines. We bet you wouldn’t want that to be your case.

So if you are deciding to move with your business to a new place, the best approach to play safe is to take a little guidance. From where??? Well, of course we are there to help you out!

Read on the stepwise instructions on how to relocate your business without compromising your SEO rankings.

10 Things To Do When Relocating Your Business:

1. Update Your Site

First and foremost, you need to start with your website. Check for all the places where your address is mentioned and update it to add the new one instead.

For updating the website, you can:-

Update the location page – The first places to look for are the “About Us” and “Contact Us” page. It is suggested to every local business owner to have a dedicated page that offers all the detailed info regarding their office location.

Update the location

Header and Footer – If your address is listed on any header, footer, or both; make sure you update it as well wherever found.

Check the Schema Markup – Next you need to check the code on your site and then update the schema markup. You will then need to run the new markup through Google’s Rich Snippet Testing tool. Doing so will ensure that your new address and location is visible now.

Add Media – You should add media, like photos of interior and exterior of your new business location. Also, make sure you add the driving directions to the new route and mention how recently you have moved to make it less confusing for your customers.

Once done with the initial step, here’s what you need to do next.

2. Close The Business Listing On Google For Previous Address

It’s obvious that the new location you are moving your business too, would have been occupied earlier by some other business. You need to find that out and then close down their business listing. Only then you can start with creating your business listing with the new location. Once you got the listing, all you need is just submit the edits in MapMaker to mark the business close. For more authenticity, you can put comments to the edit informing that the business in consideration has recently closed and being replaced by a new one.

The Business Listing On Google For Previous Address

Doing so helps the Regional Leads to approve your edit request quicker. This is on accounts that Googles Street View will continue to show the previous business in that location.

There might be multiple listings for the same business on Google Maps or multiple businesses might be using the same location for their own purpose. So you need to take care of this while making the edit.

3. Update Your New Address in Google My Business

Google My Business

To do so, first you will need to log into your GMB dashboard and update the new address there and check where the pink marker is. Sometimes, the pin marker does not move automatically. Google may ask you to verify the info again by sending you a postcard on the new location.

4. Embedding New Office’s Map on Your Location Page

Map on Your Location

After updating your address on Google+ business page, it’s time to embed a map of your new business location. Apart from submitting a precise location marker, this lets your visitors view all the Google reviews regarding your business as well.

5. Updating The Major Data Providers & Directories

The data providers are the major directories and updating these in ordered series is mandatory. Don’t forget to update at least the top ones in any condition. Some of the major directories and data providers includes:

  • Google.
  • Bing.
  • Yahoo!
  • Yelp.
  • Facebook.
  • Better Business Bureau.
  • Angie’s List.
  • Foursquare
  • Merchant Circle.

6. Update Your New Address Everywhere Else

Next, it’s time you update the address on all records including your official phone company, government, cable operators, bank, and more. Those with a business license should first search their license on their state’s Secretary of State website. The address mentioned there should be your new location. At times, data providers fetch details from these hidden sources of information. If it’s wrong offline, it will ultimately be wrong online at some point in future.

7. Updating Niche Directories In Your Industry

For example, if you are digital marketing company, you most probably have an account at Alltop. Alltop is a directory of websites categorized by niche and topic.

Updating Niche Directories

Check for your account and the address mentioned there and update it with the new location of your business. It’s a good idea to find the top niche directories in your industry, especially the ones ranking on the first 5 pages for your brand name or the keyword you are targeting.

How To Find Niche Directory In Your Business:

There’s not a rocket science or some trick behind this. To find the niche directory in your business, you simply need to search on the Internet for directories along with your keyword. The SERPs will show directories that are associated with your business. Shortlist the top ones and make account on all of them.

8. Get Assistance of a Google Trusted Photographer

Google-Trusted-Photographer

Worried if the Street View to your new location is right? The simplest approach is to hire a Google trusted photographer for an inside tour of your new office. When you do so, the Street View is replaced by the new view when a user searches your business name and views your knowledge panel. The icon will show “see inside” in place of the “see outside” Street View.

9. Stay Updated

It’s really critical to have a check on different updates, especially in the initial months. These updates include:

Duplicate Listing: Make sure that no duplicate listing popped up for your old address. In some cases, Google may create a pop up on the basis of the old data and you would surely want this to be in your knowledge. As soon as you find one, ensure that fix it properly. In most cases, while moving, Google only updates the existing listing instead of creating a new, separate one.

Driving Directions: The next you should do is to double check the driving directions to the new location. Sometimes, Google does not updates the new address on the map marker when a business shifts. This often causes users going back to your old address and getting disappointed. Even though the search giant can do it for you, it’s better that you cross check it before you get some annoyed customers.

Driving Directions

10. Stay Calm And Keep Updating

Moving to a new place all alone is messy in itself, and when your business is involved, the process becomes lot more trickier. You need to understand that the complete moving and updating process is going to take time. The time taken in changing your address everywhere on the web and offline and the speed with which you act after the initial days of moving are not bound to show improvement all of a sudden.

It will take time (from few weeks to even a few months) for your address being in the transition phase. Yet acting properly and quickly is a key in making the process little faster. It will additionally help you minimize the SEO fallout when you move your business and keep your DA afloat.

So what we learned today…

I hope now you know that moving your business is not only a bit messy but making the move online without compromising your already achieved rankings is a cringy process that usually takes local business owners by pain in the neck. Yet, if you follow the steps mentioned in our guide, you may actually make the move easier, better, and less stressful.

All it takes to move your business without losing local search ranking is a well-planned strategy, knowledge, and a bit of patience! Guess you already got all that now.

Share your moving story with us and tell us how useful you find this article in real.

Got a question? We will be more than happy to help!