Content Marketing is an approach that engages customers at all levels. A solid Content-Driven battle is the most essential thing that you need to amplify your marketing. But this will only and only work when it addresses what a large number of people are searching for and sharing on social media, that your competitors are not covering.
So, how will you identify these searches, social and potential competitive gaps?
To achieve these things, you need to follow the following steps:
1. Analyse SEO factors for your topic and discover the hidden winning content ideas.
2. Confirm the content ideas with social media engagement metrics
3. Identify trending questions related your topic
Analyse SEO Factors for Topic and Discover the Hidden Winning Content Ideas
It’s true that SEO can boost your content marketing strategy. First of all create an SEO strategy for your content. Choosing right keywords for your content is very important best weight loss supplement. Keyword selection and optimization should make a high quality content that your audience needs and wants.
For example, a page about “Avoiding Thrombocytopenia” describe ways to prevent decrement in the number of platelets. But the search engines might not rank that page highly if people are searching instead for “Increase platelets tips”. Your content must be written in the correct language, a language that is known to your users.
There are a variety of tools like Moz, keyword planner and semrush that help you to discover the specific ways that people may be searching for your content. If you are using Moz, you must target on high Volume, low Difficulty, high Opportunity and high Potential. You can also view some OF the related suggestions.
In order to get the most value out of this research, it’s important to build content for search. Make sure to use the targeted keywords in the URL, title and headings (h1, h2, etc.) of your content where possible.
Confirmation through Social Media Engagement Metrics
Getting traffic through organic search is only the one part of equation as social media is becoming a more important source of referral traffic. Social Media engagements can do wonders for your Business. So before using the keywords, it’s important to know that whether your final keywords attract engagement and if yes, then in what format. Each Social Media need different formats to get engagements. Do research either manually or through online tools. By focussing on Social Media Engagement, you will complete the second part of the equation.
Identify Trending Questions Related to your Topic
Forums are also a good way to cover the keywords and topics related to your targeted keywords. The Forums will tell the original area of interests on which people find challenges and do discussions. Covering these types of topics will optimise the content according to the users. Also you can answer the related questions, put your perspective and obviously brand in front of a targeted audience.