9 Questions to Answer before Choosing a Right Marketing Agency

9 Questions to Answer before Choosing a Right Marketing Agency

Hiring a Marketing Agency is a Big Deal. Some just claims to do big things while some go on with a partnership for decades. We can consider it as a very important decision for your business, yet difficult and perplex to choose.

Why a company hires a Marketing Agency?

Although there could be n number of reasons, but ultimately all reasons are arising from the one, i.e. LOW SALES. Well, you can have an in-house Marketing team too, but you might end up giving huge salaries to a team of few people (that too, having limited resources) which will be equal to outsourcing a Marketing Agency. If you hire an Agency, your main concern will become quality and control. By outsourcing Marketing, you can have access and control over trained professionals and advanced marketing technologies.

On what grounds you should hire a Marketing Agency?

So, finally we have reached to the root topic of our blog i.e. how to choose a perfect fit for your Company. Here is the comprehensive questionnaire checklist for agency selection which will help you to form a long lasting relationship with them :

What are your Aim and Objectives?

What are you looking for? Good sales and leads? New Audience? Simply Online Presence? Or Unsatisfied by the current agency? Take time to have a good internal research of your prospects and Customer reviews. It should be a time consuming task so that you can analyse and evaluate each and every aspect of your Mission.

How much Knowledge do you have of Marketing?

Before Hiring an Agency, explore about marketing. You should at least have a basic of it otherwise you won’t be able to know whether your agency is doing well or not. Get a brief knowledge about techniques and some of the commonly used tools.

Does Conducting an RFP would be a Bad Idea?

The RFP will allow you to find a suitable agency for your company, an agency that actually understands your objectives and meet all of your Conditions. Give a short brief about your company and your work. After that list your objectives, challenges and advantages you are trying to seek. This will help you to shortlist some of the Agencies.

What Process they Follow and what Tools they use?

The Agency needs to be able to demonstrate the ROI from their Marketing Campaigns. They should be able to actually explain how actually they work. They should be able to explain the whole marketing processes, the tools they use and its importance, the work divided into different teams and finally what innovative they will do to achieve your targets. In short, they should be able to give you confidence about them. While hiring an Agency, it’s very important to know that whether they are innovative or not because Marketing is a trendy arena and algorithm changes frequently. If you wouldn’t go with the trend, you will surely lag behind.

Do they actually understand your Business Requirements?

Actually, all marketing companies work beautifully, after all you are hiring professionals. But all marketing agencies may not understand your business needs. Choose the agency that can look through your lens, explore real opportunities and can make effective, profitable decisions.

Are they All Rounder or some “Specialist” kind of?

All marketers focus on different things and are specialized in different technologies, so it’s important to have a clear idea of what you want them to have. For example, some focussed on Digital Marketing but they haven’t tried and tested direct mail campaigns that much. That doesn’t mean that they are bad at it. It’s just they prefer something more over another. Some agencies have a narrower field, can be either SEO or SMO. So, it’s you who need to decide what your business wants.

What’s their Digital Presence?

A company’s website can say a lot about it. So, explore its website and all the Social Media platforms of them. Do you like their look and feel? Are they actively blogging and tweeting? If you don’t like the way they are representing themselves, it’s unlikely you are going to like how they will represent you.

Review their case studies, testimonials and talk to their clients

By knowing about their clients, you will get to know how long they have worked together. Talk to some of their current clients, you will get to know about the results and quality of the services they provide. Review some of their testimonials and case studies. This will show whether the agency is a good fit or not. Ask them about some of the examples of successes of their campaigns.

Finally, do you Actually liking them?

The most underrated and overlooked factor of successful client- agency relationship is respect and the ability to listen well. These are some of the qualities which are hard to test. So, before finalising the agency, lean back in your chair and ask yourself, whether the person sitting across the table will be there in the tough times of your company. Can they challenge your current state and push you to see the things differently, while respecting you and your present knowledge?

How is Digital Marketing Powerful for your Business?

How is Digital Marketing Powerful for your Business?

Are you struggling to keep pace with quickly changing consumer behavior?

The savior is – Digital Marketing.

The Digital Marketing techniques make a bridge between what consumers demand and what they receive.

It is estimated that around 40% of the world’s population are using digital services over internet. This fact alone is enough to show that it is a powerful marketing that can be the way to grow your business and attain your goals.

These methods are faster, more versatile, practical and streamlined. The following 6 reasons will explain you the need of digital marketing in your business.

 

So, let’s get started…

1. Let you know your Rivals

A proper competitive analysis helps you to identify your customers and evaluate their strengths and weakness. By knowing the strategies of your competitor, you will have better knowledge of what services you should offer and in which part you are lacking. Fortunately, digital Marketing provides you great tools that can find out these things about your competitor. Alexa, SEMrush, Compete, SimilarWeb, Spyfy, MOZ are some of the great analyzing tools that will help you to conduct competitive analysis on any domain and then use this data to optimize your campaigns.

2. Targets Right Peeps

Even if you receive thousands of daily traffic on your website, that would not amount to anything unless they changed to leads or sales.If we talk about the Traditional Marketing, we used to spend a lot on TV ads, newspaper ads, etc. but that too doesn’t give us right traffic and finally wasting half of our money. While in case of Digital Marketing,with the help of SEM, people will see the ads according to their search keywords i.e. we will get potential customers. Bravo! this is what we need. And by analyzing the traffic reports, we can find out whether we are targeting right audience or not.

3. Hike in Revenue

Digital Marketing gives you more traffic or potential customers with less investment. More traffic means more chances of getting leads which in turn mean more revenue! This increase of revenue could be because of introducing a new service/product or making changes to your website.

4. Online Business Reputation

Providing good service experience to your customer not only build an online reputation but also increase the trust between the users. When people will see reviews, comments, ads, etc., obviously they will get to know that you possess good reputation. Good Online Reputation will also attract more potential customers, which will again increase the revenue and the cycle goes on.

5. Making it Overseas

Having a Social Media Presence not only allows you to connect with your customers globally, but also help in getting instant feedback, new customers and creating meaningful relationships with customers. A proper interaction between you and your consumer will make you understand more about their needs. These things were not possible by traditional marketing.

6. Mobile as necessity not an option

Fact is, mobile is now the growing medium around the globe — and digital techniques can easily be a part of this leading platform. The goal is to reach your users anyhow. The benefits of having mobile website, is that people can come to your website anytime, from any place and from any device. Thus, increasing the sphere of your potential clients.

Although it’s sad but true, marketing techniques have traditionally been dominated by the sexier Digital marketing operations. It is set to be the future of marketing. The businesses that fail to adapt to the new trading climate are at risk of becoming extinct anytime, sooner or later.

Essential Google Terms every Internet Marketer should know

Essential Google Terms every Internet Marketer should know

While working on Google platforms as an Internet Marketer, you might have across various terms that are used more often. To understand the Google work environment, it is important for every Internet Marketing professional to have a good grasp of these terminologies. If you are not aware of these common terms, then you will face many issues while working with Adwords, SEO etc.

Let us discuss these common terms one by one.

1. Product Listing Ads (PLA)
Product Listing Ads is a popular term which any I.M. Professional gets to hear during their daily work routine. These are paid display ads within the Google Search Network. The management of these ads is done with Google Adwords Tool and each ad is charged with a cpc (cost per click) model.

2. Google Shopping
This is comparison based site within the google network. PLA Ads explained above are the display ads in the Google Shopping Network. The words like Google Shopping, PLA or Product Listing Ads have the same meaning in the professional world.

3. Ad Group
It is a vital component of pay per click marketing. To show ads to the people, we constitute a combination of Keywords, Ads and bids in a framed manner. This structural approach is called an Ad Group.

4. Product Group
This term is just another name for Ad Group. It is used predominantly in the latest PLA Campaign structure introduced by Google Adwords.

5. Adwords Ads
Google Adwords has different types of Ads that can be used according to the requirements. Ads can be classified into various categories like Product Listing Ads, Text Ads, Display Ads etc.

6. Display Ads
Google Display Ads consist of Text along with logos, images etc. The Display Ads are shown in Google Display network. Also, the Ads in display network can be targeted using different options like Keywords, Interests, Topics, Remarketing etc.

7. Paid Ads
The Paid Ads are generally the ads for which merchants or business owners are charged. Ads can be charged on per click, impressions basis.

8. Google Trusted Stores
Google Trusted Store is a service provided by Google that enables business owners to have special recognition on their website. This badge states that the site offers reliable services and their orders are shipped with quality parameters. For any E-Commerce store, this trusted recognition from Google becomes an instant requirement.

9. Google Organic Search Results
The organic search results are generally the unpaid search results. These results appear below the paid ppc ads and their ranking is determined by latest algorithmic changes by Google. Google believes that most visitors click organic search results more than the paid ads results. These search results are dependent upon the user search term and their display count on the Google Homepage can be altered by using Google settings.

10. SERP
SERP stands for Search Engine Results Pages. It can be stated as listing of search results according to a search query. Different sets of keyword combinations will display different sets of SERPs. Generally, each page contains 10 organic page results. Almost 90% of traffic clicks the Organic or Paid Ads results appearing in the first page itself.

Blogging Tips That Will Get Your Name Out There!

Blogging Tips That Will Get Your Name Out There!

Stating and maintaining a blog is not technically difficult, but it does present some challenges, Anyone can make a blog, but separating yourself and becoming unique is the hard part. Read the rest of this article for some ways to accomplish that feat.

Allow others to post guest posts onto your blog. This could develop a good relationship between you to other blog owners, and you don’t know when this could come in handy. Good relationships can frequently work in your favor. If you need a hand at some point, the blogger that posted on your site may be happy to help.

Take advantage of the social media revolution to increase your blog’s readership. Social media is on the cutting edge of internet technology. If you neglect it, you are missing a golden opportunity to expand your blog’s reader base. If you want your blog to be successful you should post content to Twitter, Facebook, and other social media sites.

Use pictures in your blog posts. Many people say that a picture is worth 1000 words. The inclusion of images in your blog can enhance your blog by breaking up text content. Words without images don’t communicate nearly as much as pictures do. For this reason, you should include as many images as you can within your blog.

Guest bloggers are a great boon to blogs. Such posts improve your blog’s store of original, high-quality content. Furthermore, you should get some additional traffic from the guest blogger’s blog, when the guest blogger informs his or her readers of the guest post. Use several bloggers to do this and create more rich content.

Make sure posts are brief and concise. Provide as much detail as possible without putting your readers into a coma! Readers don’t care about lengthy descriptions, they want you to get to the point quickly so they can learn what they came to find out. Your readers will want useful information without the garnishment.

Jaiku micro blogs and Twitter should be used to your advantage. These particular services will let you stay in contact with your readers. In addition, they’ll let you be able to inform them when you make new posts on your blog. Services like these provide one of the best ways to stay in touch with readers and keep them interested.

When trying to think about the keywords you want to use for your blog, know that it is essential to choose more unique words rather than competitive ones. If you put in the same words as everyone else, your site may not be seen by others. Be unique if you want to get the reader’s views.

Money should not be the main focus or goal of your blog. There are many people who make money through their blogs, but if you’re blogging only to earn a profit, you probably won’t be successful. Attracting a following isn’t something you can do overnight, and it will become readily apparent if you don’t really care about what you are writing. Write your blog about something you love, and that passion will be apparent in your posts, which in turn will build up the readership you need to monetize your blog effectively.

Putting together lots of relevant, quality posts will increase your chances of showing up in search engine listings. The more people that can find you and your blog, the larger readership you will have. You will see a substantial increase in your readers when you follow this advice.

If you plan to blog for the long haul, then invest in a domain name. It is not expensive to do this, and it will assist you in looking more professional. Using your business’s name or something related to it will make it easier for viewers to remember it.

Figure out where your ideal audience hangs out online and spend time on the same sites they do. If you know that your visitors spend a lot of time at social media sites, you should be doing the same thing. They are interested in reading information from those who share their traits and views, and it is therefore easiest to connect with them in places where they already reside.

Now you can make a blog that differs from the others. If you want to have success with blogging, then you must have patience. Apply the tips here while building up your blog, and before long, you will have readers eagerly awaiting your next postings.

Stating and maintaining a blog is not technically difficult, but it does present some challenges, Anyone can make a blog, but separating yourself and becoming unique is the hard part. Read the rest of this article for some ways to accomplish that feat.

Allow others to post guest posts onto your blog. This could develop a good relationship between you to other blog owners, and you don’t know when this could come in handy. Good relationships can frequently work in your favor. If you need a hand at some point, the blogger that posted on your site may be happy to help.

Take advantage of the social media revolution to increase your blog’s readership. Social media is on the cutting edge of internet technology. If you neglect it, you are missing a golden opportunity to expand your blog’s reader base. If you want your blog to be successful you should post content to Twitter, Facebook, and other social media sites.

Use pictures in your blog posts. Many people say that a picture is worth 1000 words. The inclusion of images in your blog can enhance your blog by breaking up text content. Words without images don’t communicate nearly as much as pictures do. For this reason, you should include as many images as you can within your blog.

Guest bloggers are a great boon to blogs. Such posts improve your blog’s store of original, high-quality content. Furthermore, you should get some additional traffic from the guest blogger’s blog, when the guest blogger informs his or her readers of the guest post. Use several bloggers to do this and create more rich content.

Make sure posts are brief and concise. Provide as much detail as possible without putting your readers into a coma! Readers don’t care about lengthy descriptions, they want you to get to the point quickly so they can learn what they came to find out. Your readers will want useful information without the garnishment.

Jaiku micro blogs and Twitter should be used to your advantage. These particular services will let you stay in contact with your readers. In addition, they’ll let you be able to inform them when you make new posts on your blog. Services like these provide one of the best ways to stay in touch with readers and keep them interested.

When trying to think about the keywords you want to use for your blog, know that it is essential to choose more unique words rather than competitive ones. If you put in the same words as everyone else, your site may not be seen by others. Be unique if you want to get the reader’s views.

Money should not be the main focus or goal of your blog. There are many people who make money through their blogs, but if you’re blogging only to earn a profit, you probably won’t be successful. Attracting a following isn’t something you can do overnight, and it will become readily apparent if you don’t really care about what you are writing. Write your blog about something you love, and that passion will be apparent in your posts, which in turn will build up the readership you need to monetize your blog effectively.

Putting together lots of relevant, quality posts will increase your chances of showing up in search engine listings. The more people that can find you and your blog, the larger readership you will have. You will see a substantial increase in your readers when you follow this advice.

If you plan to blog for the long haul, then invest in a domain name. It is not expensive to do this, and it will assist you in looking more professional. Using your business’s name or something related to it will make it easier for viewers to remember it.

Figure out where your ideal audience hangs out online and spend time on the same sites they do. If you know that your visitors spend a lot of time at social media sites, you should be doing the same thing. They are interested in reading information from those who share their traits and views, and it is therefore easiest to connect with them in places where they already reside.

Now you can make a blog that differs from the others. If you want to have success with blogging, then you must have patience. Apply the tips here while building up your blog, and before long, you will have readers eagerly awaiting your next postings.