How to Create Great Content to get Organic Search and Social Traffic?

How to Create Great Content to get Organic Search and Social Traffic?

Content Marketing is an approach that engages customers at all levels. A solid Content-Driven battle is the most essential thing that you need to amplify your marketing. But this will only and only work when it addresses what a large number of people are searching for and sharing on social media, that your competitors are not covering.

So, how will you identify these searches, social and potential competitive gaps?

To achieve these things, you need to follow the following steps:

1. Analyse SEO factors for your topic and discover the hidden winning content ideas.
2. Confirm the content ideas with social media engagement metrics
3. Identify trending questions related your topic

Analyse SEO Factors for Topic and Discover the Hidden Winning Content Ideas

It’s true that SEO can boost your content marketing strategy. First of all create an SEO strategy for your content. Choosing right keywords for your content is very important best weight loss supplement. Keyword selection and optimization should make a high quality content that your audience needs and wants.

For example, a page about  “Avoiding Thrombocytopenia” describe ways to prevent decrement in the number of platelets. But the search engines might not rank that page highly if people are searching instead for “Increase platelets tips”. Your content must be written in the correct language, a language that is known to your users.

There are a variety of tools like Moz, keyword  planner and semrush that help you to discover the specific ways that people may be searching for your content. If you are using Moz, you must target on high Volume, low Difficulty, high Opportunity and high Potential. You can also view some OF the related suggestions.

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In order to get the most value out of this research, it’s important to build content for search. Make sure to use the targeted keywords in the URL, title and headings (h1, h2, etc.) of your content where possible.

Confirmation through Social Media Engagement Metrics

Getting traffic through organic search is only the one part of equation as social media is becoming a more important source of referral traffic. Social Media engagements can do wonders for your Business. So before using the keywords, it’s important to know that whether your final keywords attract engagement and if yes, then in what format. Each Social Media need different formats to get engagements. Do research either manually or through online tools. By focussing on Social Media Engagement, you will complete the second part of the equation.

Identify Trending Questions Related to your Topic

Forums are also a good way to cover the keywords and topics related to your targeted keywords. The Forums will tell the original area of interests on which people find challenges and do discussions. Covering these types of topics will optimise the content according to the users. Also you can answer the related questions, put your perspective and obviously brand in front of a targeted audience.

Over-Optimization Penalty – A Comeback

Over-Optimization Penalty – A Comeback

Too much of everything is bad and this is true for SEO too!

While speaking in a presentation, Matt Cutts said that the new over optimised penalty would be imposed on the websites that do SEO above normal. This update has made many SEO companies a bit scary as now they will get a penalty for the hard work they have been doing for years, or we can say getting punished for trying to make Google happy!

What Over-Optimization Actually Is?

Over Optimization is the practice of applying many SEO techniques, to the point until Google catches you because you are focussing more on it rather than on giving Quality content to your customers and finally ruining your website. In the old SEO days, Over Optimization was the way from which the sites gained traffic easily. The best way to boost your site was stuffing thousands of keywords or sending thousands of spammy links to the a site. But now the scenario has changed, as now the SEO’s knows that stuffing and spammy links are a way to suicide. After over Optimization Penalty, many things become black hat making SEOs more wiser about Google techniques.

SEO is in a constant state of evolving. This evolution shows that google is getting smarter, by which searches are also getting smarter which is ultimately making the SEOs smarter, leaving the battleground messy and hot. To win the battle, we should know what over optimization techniques we should not apply.

Here are the Quick Checklist for you that can save you from Over SEO penalty:

Building Backlinks only from Relevant Blogs:

To attract Google, people create a thousand of backlinks pointing towards them. This creates a problem when Google finally figures out that your competitors are having an average of 40 backlinks and you are having 5 times of it. This will surely raise a red flag and even your thousands of backlinks could not save you. So, it’s better to have backlinks from a relevant blog. Try not to use paid links, use guest blogging or blog commenting. You should not always create backlinks for your homepage, your internal pages should also be backlinked from relevant subjects. Also creating 100s of backlinks in short span of time is a symbol of Over Optimization.

The Default Language of your Content is “Spamglish”:

Here we are talking about Keyword Stuffing. Unnaturally Stuffing your content with keywords is now considered as Black Hat SEO and now comes in Over Optimisation. The percentage of a keyword in a content shows google that whether you have targeted search engines or people. So filling of your special keywords should not be more than 2-5%. You can also try synonyms and long tailed phrases to avoid penalty and increase Optimization.

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Placing Clicks above Usability:

Well, you also know that Google is smarter than you. He knows you are doing SEO just for gaining clicks and are ignoring the design and usability of the website. This will surely raise a Red Flag against you. You should give importance to the fact that if your site in not that much user friendly then Google will also start hating you. You must focus on your website design, navigation and other user friendly factors. This will naturally increase the clicks.

Multiple H1 tags:

An H1 tag is for the page’s main Heading. In old times, SEOs figure out that the Google give importance to H1 tags. They also started giving importance to H1 tags. Gradually this importance took the face of “Over Optimization”. Many websites that were having multiple H1 tags had suffered badly after the Over Optimization penalty rule. So it’s better to have only 1 H1 tag for your website although you can have any number of other tags.

Linking to toxic Sites:

Links from websites having low DA, spammy links or other toxicity will decrease the ranking of your website. Don’t waste your time in sending outbound links to these kind of websites. Instead try building links from healthy websites with good DA and reputation. It will be a time consuming work but is surely worth it !

9 Questions to Answer before Choosing a Right Marketing Agency

9 Questions to Answer before Choosing a Right Marketing Agency

Hiring a Marketing Agency is a Big Deal. Some just claims to do big things while some go on with a partnership for decades. We can consider it as a very important decision for your business, yet difficult and perplex to choose.

Why a company hires a Marketing Agency?

Although there could be n number of reasons, but ultimately all reasons are arising from the one, i.e. LOW SALES. Well, you can have an in-house Marketing team too, but you might end up giving huge salaries to a team of few people (that too, having limited resources) which will be equal to outsourcing a Marketing Agency. If you hire an Agency, your main concern will become quality and control. By outsourcing Marketing, you can have access and control over trained professionals and advanced marketing technologies.

On what grounds you should hire a Marketing Agency?

So, finally we have reached to the root topic of our blog i.e. how to choose a perfect fit for your Company. Here is the comprehensive questionnaire checklist for agency selection which will help you to form a long lasting relationship with them :

What are your Aim and Objectives?

What are you looking for? Good sales and leads? New Audience? Simply Online Presence? Or Unsatisfied by the current agency? Take time to have a good internal research of your prospects and Customer reviews. It should be a time consuming task so that you can analyse and evaluate each and every aspect of your Mission.

How much Knowledge do you have of Marketing?

Before Hiring an Agency, explore about marketing. You should at least have a basic of it otherwise you won’t be able to know whether your agency is doing well or not. Get a brief knowledge about techniques and some of the commonly used tools.

Does Conducting an RFP would be a Bad Idea?

The RFP will allow you to find a suitable agency for your company, an agency that actually understands your objectives and meet all of your Conditions. Give a short brief about your company and your work. After that list your objectives, challenges and advantages you are trying to seek. This will help you to shortlist some of the Agencies.

What Process they Follow and what Tools they use?

The Agency needs to be able to demonstrate the ROI from their Marketing Campaigns. They should be able to actually explain how actually they work. They should be able to explain the whole marketing processes, the tools they use and its importance, the work divided into different teams and finally what innovative they will do to achieve your targets. In short, they should be able to give you confidence about them. While hiring an Agency, it’s very important to know that whether they are innovative or not because Marketing is a trendy arena and algorithm changes frequently. If you wouldn’t go with the trend, you will surely lag behind.

Do they actually understand your Business Requirements?

Actually, all marketing companies work beautifully, after all you are hiring professionals. But all marketing agencies may not understand your business needs. Choose the agency that can look through your lens, explore real opportunities and can make effective, profitable decisions.

Are they All Rounder or some “Specialist” kind of?

All marketers focus on different things and are specialized in different technologies, so it’s important to have a clear idea of what you want them to have. For example, some focussed on Digital Marketing but they haven’t tried and tested direct mail campaigns that much. That doesn’t mean that they are bad at it. It’s just they prefer something more over another. Some agencies have a narrower field, can be either SEO or SMO. So, it’s you who need to decide what your business wants.

What’s their Digital Presence?

A company’s website can say a lot about it. So, explore its website and all the Social Media platforms of them. Do you like their look and feel? Are they actively blogging and tweeting? If you don’t like the way they are representing themselves, it’s unlikely you are going to like how they will represent you.

Review their case studies, testimonials and talk to their clients

By knowing about their clients, you will get to know how long they have worked together. Talk to some of their current clients, you will get to know about the results and quality of the services they provide. Review some of their testimonials and case studies. This will show whether the agency is a good fit or not. Ask them about some of the examples of successes of their campaigns.

Finally, do you Actually liking them?

The most underrated and overlooked factor of successful client- agency relationship is respect and the ability to listen well. These are some of the qualities which are hard to test. So, before finalising the agency, lean back in your chair and ask yourself, whether the person sitting across the table will be there in the tough times of your company. Can they challenge your current state and push you to see the things differently, while respecting you and your present knowledge?

How is Digital Marketing Powerful for your Business?

How is Digital Marketing Powerful for your Business?

Are you struggling to keep pace with quickly changing consumer behavior?

The savior is – Digital Marketing.

The Digital Marketing techniques make a bridge between what consumers demand and what they receive.

It is estimated that around 40% of the world’s population are using digital services over internet. This fact alone is enough to show that it is a powerful marketing that can be the way to grow your business and attain your goals.

These methods are faster, more versatile, practical and streamlined. The following 6 reasons will explain you the need of digital marketing in your business.

 

So, let’s get started…

1. Let you know your Rivals

A proper competitive analysis helps you to identify your customers and evaluate their strengths and weakness. By knowing the strategies of your competitor, you will have better knowledge of what services you should offer and in which part you are lacking. Fortunately, digital Marketing provides you great tools that can find out these things about your competitor. Alexa, SEMrush, Compete, SimilarWeb, Spyfy, MOZ are some of the great analyzing tools that will help you to conduct competitive analysis on any domain and then use this data to optimize your campaigns.

2. Targets Right Peeps

Even if you receive thousands of daily traffic on your website, that would not amount to anything unless they changed to leads or sales.If we talk about the Traditional Marketing, we used to spend a lot on TV ads, newspaper ads, etc. but that too doesn’t give us right traffic and finally wasting half of our money. While in case of Digital Marketing,with the help of SEM, people will see the ads according to their search keywords i.e. we will get potential customers. Bravo! this is what we need. And by analyzing the traffic reports, we can find out whether we are targeting right audience or not.

3. Hike in Revenue

Digital Marketing gives you more traffic or potential customers with less investment. More traffic means more chances of getting leads which in turn mean more revenue! This increase of revenue could be because of introducing a new service/product or making changes to your website.

4. Online Business Reputation

Providing good service experience to your customer not only build an online reputation but also increase the trust between the users. When people will see reviews, comments, ads, etc., obviously they will get to know that you possess good reputation. Good Online Reputation will also attract more potential customers, which will again increase the revenue and the cycle goes on.

5. Making it Overseas

Having a Social Media Presence not only allows you to connect with your customers globally, but also help in getting instant feedback, new customers and creating meaningful relationships with customers. A proper interaction between you and your consumer will make you understand more about their needs. These things were not possible by traditional marketing.

6. Mobile as necessity not an option

Fact is, mobile is now the growing medium around the globe — and digital techniques can easily be a part of this leading platform. The goal is to reach your users anyhow. The benefits of having mobile website, is that people can come to your website anytime, from any place and from any device. Thus, increasing the sphere of your potential clients.

Although it’s sad but true, marketing techniques have traditionally been dominated by the sexier Digital marketing operations. It is set to be the future of marketing. The businesses that fail to adapt to the new trading climate are at risk of becoming extinct anytime, sooner or later.

Essential Google Terms every Internet Marketer should know

Essential Google Terms every Internet Marketer should know

While working on Google platforms as an Internet Marketer, you might have across various terms that are used more often. To understand the Google work environment, it is important for every Internet Marketing professional to have a good grasp of these terminologies. If you are not aware of these common terms, then you will face many issues while working with Adwords, SEO etc.

Let us discuss these common terms one by one.

1. Product Listing Ads (PLA)
Product Listing Ads is a popular term which any I.M. Professional gets to hear during their daily work routine. These are paid display ads within the Google Search Network. The management of these ads is done with Google Adwords Tool and each ad is charged with a cpc (cost per click) model.

2. Google Shopping
This is comparison based site within the google network. PLA Ads explained above are the display ads in the Google Shopping Network. The words like Google Shopping, PLA or Product Listing Ads have the same meaning in the professional world.

3. Ad Group
It is a vital component of pay per click marketing. To show ads to the people, we constitute a combination of Keywords, Ads and bids in a framed manner. This structural approach is called an Ad Group.

4. Product Group
This term is just another name for Ad Group. It is used predominantly in the latest PLA Campaign structure introduced by Google Adwords.

5. Adwords Ads
Google Adwords has different types of Ads that can be used according to the requirements. Ads can be classified into various categories like Product Listing Ads, Text Ads, Display Ads etc.

6. Display Ads
Google Display Ads consist of Text along with logos, images etc. The Display Ads are shown in Google Display network. Also, the Ads in display network can be targeted using different options like Keywords, Interests, Topics, Remarketing etc.

7. Paid Ads
The Paid Ads are generally the ads for which merchants or business owners are charged. Ads can be charged on per click, impressions basis.

8. Google Trusted Stores
Google Trusted Store is a service provided by Google that enables business owners to have special recognition on their website. This badge states that the site offers reliable services and their orders are shipped with quality parameters. For any E-Commerce store, this trusted recognition from Google becomes an instant requirement.

9. Google Organic Search Results
The organic search results are generally the unpaid search results. These results appear below the paid ppc ads and their ranking is determined by latest algorithmic changes by Google. Google believes that most visitors click organic search results more than the paid ads results. These search results are dependent upon the user search term and their display count on the Google Homepage can be altered by using Google settings.

10. SERP
SERP stands for Search Engine Results Pages. It can be stated as listing of search results according to a search query. Different sets of keyword combinations will display different sets of SERPs. Generally, each page contains 10 organic page results. Almost 90% of traffic clicks the Organic or Paid Ads results appearing in the first page itself.