12 Exceptional Online Marketing Tools in 2018 That Every Small Business Owner Should Know

12 Exceptional Online Marketing Tools in 2018 That Every Small Business Owner Should Know

Are you a small marketer with a tight budget and big ambitions? Some free online marketing tools can absolutely help!

For a successful online marketing strategy, it is important that you are familiar with respective tools that not only simplify the task but also brings more productive results to your efforts.

Here we have listed some of the free, oft-overlooked online marketing tools that can prove really powerful if used the right way. Let’s dig in and explore the path to productive Internet marketing.

Free Online Marketing Tools You Often Overlook But Can Completely Redefine Your Marketing Strategy

A. KEYWORD RESEARCH

SEO is the main source of getting your brand indexed in search engines and Keyword Research is the base of SEO strategy. There are countless tools available to help search relevant keywords of your purpose. These are the 3 that marketers often oversee but we liked pretty much.

 

1. Google Correlate

When you are new to the marketing world, it’s no less than a blessing to get advice, and that too without any cost? Great isn’t it! Google Correlate is one gem of a tool that brings you advice right from the source itself. Google’s Correlate tool is most overlooked but marketers are not aware of its potential.

Google Correlate webspero

We tried out the tool and it works amazing! This is what we think of this tool.

Pros:

  • You will find the list of related keywords, apart from the target keywords.
  • The tool additionally shows you the long tail keywords.
  • You can search on the basis of weekly or monthly time series.
  • Keyword research is also possible on the basis of the country.

Cons:

  • The number of correlations it offers is overwhelming.
  • It shows error at the time of uploading a file.

Verdict:

That was it! Except that you need to shortlist the keywords from a ton of options (which is Keyword Research all about), the online marketing tool works wonder. You don’t have to follow the flock by adopting the same tools as others are. Give this less-known tool a try and you will know why we listed it here.

Price: Available for free.

 

2. Soovle

Wouldn’t you love it when Google autocompletes the keyword research you are up to? Soovle is the tool that does the job well. Like Google’s autocomplete feature which is used in generating blog titles and keywords, Soovle also works in a similar way and offers you autocomplete suggestions from different sources.

Soolve webspero

Pros:

  • Autocompletes the keywords suggestions you enter.
  • Picks suggestions from a list of sources, including Google (default), Amazon, Bing, Yahoo, YouTube, and Wikipedia.
  • You can change the default source from Google to another from the available options with one-click.
  • Shows lists of all possible keywords, longtail keywords, and keyword phrases matching your search item.
  • Quick and easy.

Cons:

  • Manually shortlist keywords that suit your requirement.
  • Can’t search location-wise

Verdict:

Overall, Soovle is another great option for keyword research tools. Not just it is free to use but also offers great help in finding the best keyword selections matching your need.

Price: Available for free.

 

3. Ubersuggest 

If you are a marketer in search of not only text-based keywords, then Ubersuggest is your best bet. The keyword research tool provides you with options to choose keywords on the basis of different categories. Here’s an extract of the tool in brief.

ubersuggest webspero

Pros:

  • Suggests keywords on the basis of location.
  • Find keywords from different sources, including Web, news, YouTube, images, and more.
  • Use ‘*’ to find automatic suggestions
  • You can also select keywords alphabetically.
  • Possible to download selected keywords.
  • Lets you expand the keywords

Cons:

  • The process to go through all keywords is time-consuming and tiring.

Verdict:

We are really shocked on how can marketers ignore the potential of Ubersuggest. The keyword tool offers a gamut of useful features that can prove a game-changer for your SEO strategy.

Price: Available for free.

B. WEBSITE AUDITING

In marketing, deep analysis of your website plays a crucial role. By doing so, you review the determining factors of your visibility in search engines.

Check out the tools we found quite interesting in simplifying your website auditing task.

 

4. Woorank

Woorank is a powerful yet less-known SEO-Audit and Website Review tool. It helps marketers analyze their website in depth to make them easy to be found. It’s disheartening to see such a great tool not getting the popularity and userbase it should be. Anyways, let’s have a quick look at what the tool has got.

woorank webspero

Pros:

  • All-in-one package for website owners, in-house SEO team, and large-scale SEO firms.
  • Ability to control and manage relevant improvements for top webpages.
  • You can download the search results as PDF files or as slides.
  • Available as an extension for Google Chrome and Mozilla Firefox

Cons:

  • Free version is available as 14-days trial only.
  • Few reports are out of your reach if you haven’t upgraded to the paid version.

Verdict:

Woorank is a wonderful tool for small marketers who have tight budgets to meet their requirements. You can even use Woorank without actually signing up using a trick. The subscriptions start at really reasonable rates, so even if it does cost you some bucks, you shouldn’t overlook the amazing feature set it offers.

Price: There are 3 pricing plans of Woorank, with the base subscription starting $49.99 onwards.

 

5. Seoptimer

Locate the critical errors on your website within seconds with this feature-rich tool we spotted. Although not on the first rank, Seoptimer offers marketers great help with suggestions on what needs to be improved, changed, and what you should do next on your website.

It’s really easy to use and the interface of the tool is extremely user-friendly.

seoptimer webspero

Pros:

  • Instant results.
  • Suggests with options on what to do next to make website more SEO-friendly.
  • Report is downloadable as PDF file.
  • It can test any subpage.
  • Shows detailed report of corrections and errors.
  • Available as a Google Chrome extension.

Cons:

  • The only flip point of the tool is that it isn’t exactly a free tool. After a trial period of 14 days, you need to upgrade to the paid version.

Verdict:

Seoptimer is meant for those marketers who are in search of a complete website auditing package within a small budget. The tool offers every detail on website elements along with suggestions.

Price: Available for free.

 

6. Website Grader

Find out how powerful your website is with this feature-rich tool for website auditing. Website Grader works very in a simple way. Just enter your website URL which you want to receive the report about.

websitegrader webspero

Pros:

  • Fantastically, the report shows details on everything from site speed, page size, page requests, to page redirects, browser caching, compression, and render blocking.
  • Separate suggestions for SEO, performance, mobile, and security.
  • Suggestions on what you need to do next.

Cons:

  • Available as a free tool in its 30-days trial pack.
  • No suggestion or improvement report on content throughout the website.

Verdict:

Website Grader is a useful tool when you want a detailed report of your website in a user-friendly and engaging interface. One thing that makes it better is the well-ordered and separate reports on different factors. For small marketers, it’s a really handy tool.

Price: Available for free.

 

C. SOCIAL MEDIA

Your business, brand, anything you do online is incomplete without promoting it on social media these days. For small marketers, use of free social media tools that offer functionality like the paid ones is a blessing. Your marketing campaigns and management on social media can be a turning point if you use the ideal tool.

 

7. Hootsuite

Although quite popular, most people do not know that Hootsuite can be a perfect social media tool as well. It encompasses so many features worth trying out for small marketers who rely on free tools for their social media management.

HOOTSUITE WEBSPERO

Pros:

  • Supports around 35 popular social media platforms.
  • Dedicated tool for automatically finding and scheduling content.
  • Real-time analytics to help you make data-driven decisions.
  • Message tracking and mentions.
  • You can use Hootlet plug-in to share information with ease.
  • Add multiple teams to specific social media accounts or as required along with other team collaboration options.

Cons:

  • Free trial for 30 days only.
  • Some advanced features are locked for paid version.

Verdict:

If you are inclined towards finding a social media tool for personal use then Hootsuite is the best solution. But for commercial use, you might want to switch to its paid Enterprise version which offers best of its features.

Price: There are 4 plans to choose from. The base subscription starts from Rs.1260/mo*.

 

8. Buffer

Track your followers and adjust your posts accordingly with Buffer. The social media solution presents you with a better way of sharing and managing your activities. In addition to, it has scheduling and other interesting features worth checking out.

Pros:

  • Finds best times to share content to make it visible to your fans and followers.
  • Schedule posts.
  • Supports all major social media networks Facebook, Twitter, Google+, Pinterest, LinkedIn, etc.
  • Multimedia options to add images, videos, and even use pablo.
  • Available for Android, iOS, and as a browser extension.
  • A pool of customization options such as font sizes, formatting, typography, and more.
  • Clean and simple layout.

Cons:

  • Most options are based around scheduling posts and posting content.
  • Not a forever free tool. After 30 days, you need to choose from Small Business, Medium Business, and Large Business versions ranging $50/$100/250 per month.
  • No Instagram integration into the platform

Verdict:

Schedule your posts easily using this superb tool. It smartly tracks the activity of your fans and following and finds the ideal time to post in order to bring you maximum exposure and response. Buffer is quite impressive in many aspects yet lacks a bit in one or two, which you can ignore if you are trying to cut short on budget.

Price: There are 2 different categories for “Individuals” and “Teams and Agencies”. The base subscription for Individual is available for free whereas for the second category, it starts at $99.

 

9. Tweetdeck

Almost disregarded after the introduction of new tools, marketers are unaware of what Tweetdeck can actually do. The social media tool is best for those marketers who are Twitter-based. It brings personalized Twitter features to your door without paying anything.

tweetdeck webspero

Pros:

  • Absolutely free for Twitter users.
  • Offers options like custom timelines, team accounts, and Twitter lists and searches.
  • Manage multiple accounts.
  • Track lists, searches, and more.

Cons:

  • Functionality limited to Twitter only. Other social media networks not supported.
  • No build-in analytics
  • Not very usable on mobile devices

Verdict:

If your business is circled around Twitter as the major focus, then none can be better than Tweetdeck for managing your social media activities. In short, it’s master of what it does yet not an all-rounder.

Price: Tweetdeck is free to use for registered Twitter users.

 

D. LINK BUILDING

Regarded as one of the most vital elements of SEO and online marketing, most marketers know the term Link Building and its importance but are likely to be unaware of these superior link building tools that can be of great use at no price.

 

10. HARO

Although not so popular among the marketers, but HARO can work as a brilliant link building tool. If used properly, it acts as a great tool for marketing and building your brand with the useful links from SEO point of view.

Haro webspero

Pros:

  • Builds the brand reputation by bringing you authority links and press.
  • You don’t need to go striving for links as the journalists come to you for information in return of links.
  • SEO-friendly technique, followed by some of the most popular media outlets.
  • Brings diverse profile of useful links related to your niche.

Cons:

  • Cannot be used as a single source of link building.
  • Only the basic version is free that does not offer all the necessary features. For more results, you need to upgrade to the Standard, Advanced, or Premium version ($19/$49/$49).
  • The journalists do not always respond or easily accept your contribution.

Verdict:

HARO is not originally a link building tool so if you want a complete solution then it might not be the perfect fit. But, if used right the same can prove a passive way of bringing you relevant backlinks on your niche from high authority media outlets.

Price: The basic package is free to use, with 3 paid packages starting at $19/mo.

 

11. Check My Links

Do you follow Broken Link Building technique for marketing? If you do, then no other tool can be as useful as Check My Links. The tool works simply on broken links concept and is best at it. For small marketers who need a free tool to identify broken links, this is an apt solution.

Pros:

  • Available as a Google Chrome extension.
  • Checks for all broken links on a webpage.
  • Publishes HTTP response codes and full URLs of broken links in the Console log.
  • Completely free.

Cons:

  • Available only as a Google Chrome extension. Other marketers using different browser may have to go empty handed.
  • Focuses only on identifying and highlighting broken links on a webpage.

Verdict:

Focused mainly on broken links, Check My Links is a great tool for getting rid of non-working links throughout a web page. But the catch here is that it does not offer any other features related to broader concepts of Internet marketing and link building. Overall, it is perfect for the purpose it is meant for and can be used as an additional tool.

Price: Extension available for free.

 

12. LinkMiner

Pretty much like a better version of Check My Links, LinkMiner offers you two-in-one functionality when it comes to broken links. Marketers who not only want to know the broken links on their web page but are also interested in knowing the number of broken links pointing to the page can completely rely on LinkMiner.

Pros:

  • Google Chrome extension available.
  • Highlights broken links on an entire webpage.
  • Shows a total number of broken links pointing to a webpage.
  • Shows the count of total outbound links in a page on a Google SERP.

Cons:

  • No extension for other browsers.
  • Ideal option only for finding Broken Link.

Verdict:

LinkMiner is a supercool marketing tool when all you need is a dedicated solution to manage broken links. It offers multiple features that make managing broken links easy and fun. BUT…if you want an all-in-one tool for link building, it might be a secondary choice to consider.

Price: Extension available for free.

 

THE BONUS TOOL – Canva

Even though the list has ended, we have a bonus tool for marketers that they should use for all the image-editing work. Canva is a multifunctional picture tool that makes creating graphics not only easy but also an engaging process.

Marketers at times need something in graphics that can captivate the viewer like infographics, banners, memes, and many more multimedia items. For small marketers and businesses, Canva is the first choice. Apart from creating new ones, you can even edit the existing images with a few available features and then save them on the cloud.

canva webspero

Pros:

  • Offers all-in-one toolbox for graphic designers.
  • Around 100 fonts and 8,000 templates available.
  • You can make presentations, business cards, posters, Facebook event covers, infographics, and more using this multifunctional tool.
  • More organization and storage
  • Available as an extension for Google Chrome.

It’s simply not possible to list all the wonderful features that Canva offers. We recommend you to give this dedicated designer tool a try and you will not regret the decision.

Cons:

  • Free icons are limited, to use more you need to pay $1 per icon.
  • Though the basic version is free of cost, if you need Canva for official work, then you would be required to purchase its monthly or yearly subscription.

Verdict

Canva is a great option for all the designing work, especially if you need to use the free templates. Considering the price, yes it costs you some bucks, but it is still cheaper than other professional tools. So all in all, Canva comes as a decent choice for social media graphics and tons of additional features.

Price: Paid subscription starts at $13/month or $100/year.

 

The Conclusion

Online marketing is the soul of building your brand online and there’s always a right and a wrong way of performing it. Before deciding one tool for every specific purpose, I will recommend you to better test all three choices first and then pick one. If you don’t find a single option that fits all your purposes, fret not and use a combination of tools. It’s no crime!

What you need for a powerful and successful online marketing strategy is a mix of all tools that will help you throughout your journey to increase traffic, improve search engine ranking, establish an identity on social media, productive email marketing, unique content strategy, and getting customers!

Got suggestions? Feel free to leave your feedback in comments below.

Common Guest Blogging Benefits Every Business Should Know

Common Guest Blogging Benefits Every Business Should Know

After Google’s latest Algorithm update, fresh and unique content has become the main area of emphasis but simply putting a unique blog on your site will not improve your ranking. You need to add some extra practices along with the unique, fresh content.

Guest Blogging on other sites is one of the best ways to grab a bigger number of following and visitors site web. It takes dedication to write consistently. It’s a little bit time consuming, but will really pay off!

Below are the top benefits of guest posting that will inspire you to do it:

Amplify Your Exposure and Brand

 

brand-awareness
Guest blogging will give you a perfect opportunity of self-promotion and building brand name at the same time. Let’s understand with an example:

Consider you have offered a guest post to a blog which is having 50,000 visitors daily, but your post was viewed only 5,000 times. Although you don’t get many visitors on your blog posts, but you have managed to expose your name to 5000 people. If this process keeps going on for longer then you will get more folks on your website because they have seen your name online a sufficient number of times and it will make them curious about what you write.

Raise Following on Social Media

Adding Social Media links, other than your website link, will improve your visibility and online presence. Your readers will love to follow you on Twitter, Facebook, and other Social Media sites to see which new blog you are publishing.

Great articles also get shared on the Social Media channels along with author’s name which further boosts the visibility of both author and guest post. These shares will ultimately enhance the growth of your followers and will create a social proof for the authority of your writing. Your blog posts will get a higher rank in search engine results.

The Backlinks!

backlinks webspero
Link building is a worthwhile practice and plays an important role in the search engine ranking algorithm. A good hike in website traffic is one of the essential reason to do guest blogging.

Many websites ask writers to submit their bio to publish at the end of the blog. A link to your website in the bio actually builds enormous referral traffic, finally raising the search visibility of the author’s website. As you are getting a backlink, it’s also very important to create a very high-quality unique content.

You must be knowing that Domain Authority depends on the number of backlinks. The increment in backlinks would also increase the ranking and domain authority of your site. This practice will definitely give you a flood of monthly visitors.

Extra Link Juice


If you do guest blogging on a high DA website then the link juice is passed on, which will increase DA of your website too. Sometimes bloggers use nofollow links to stop passing the link juice. These links are not very useful as it does not add value to the ranking of the page. Only dofollow links will pass on the link juice to your site.

Lastly, to grab the above mentioned benefits, make sure you focus more on quality of content rather than on optimising it PERFECTLY for search engines as Google might catch you and penalize heavily for it.

PPC + SEO = Hike in ROI

PPC + SEO = Hike in ROI

We are seeing a number of new update in algorithms that are affecting the SERPs. Google continues to improve how content is being shown to the customers through organic and paid listings. Due to which, SEOs are trying to experiment different strategies to get more ROI.

Most of us use SEO and PPC with completely different strategies. Although they are 2 different things, there are different ways in which both can complement each other. We can consider them as two faces of the same coin i.e. Search. There are ways by which we can achieve a higher ROI by integrating PPC and SEO.

Consider the following strategies that make a coordinated SEO and PPC strategy more powerful than the sum of its parts:

Integrating the Goals and Metrics of Both

By using the data of both the teams, the behaviour of the customers can be understood more accurately. Combining the PPC data with organic metrics will give deep insights of how the customers are using the digital properties and how they behave once they leave your site.

Production increment

It doesn’t make any sense in keeping both of them apart as both can benefit each other. Keeping them apart will isolate the critical information and will reduce the productivity level of even the most powerful online campaign.

Increase efficiency of campaigns by combining keywords

Keywords are the base of every SEO or PPC campaign. Both the teams do keyword research to find the keywords that best align with the target audience’s behaviour. Consumers use long tailed keywords more than the single term while searching. Combining the result will allow both the teams to choose the perfect keywords.

Matching Ad Copy with the headline of the Landing Page

When a visitor click on the listings (it can be PPC or SEO), he expects to reach on a page that closely matches the listing heading otherwise, the customer will bounce. This procedure should be followed till the conversion rate. Now the issue is that the PPC team spends too much on perfecting the ads, but don’t have much control over the landing page’s attribute. On the other side, SEO team has full control over editing the client’s website. So perfect ads by PPC and matching heading and content with SEO can result in desired benefits.

Expensive PPC to cost effective SEO

In many industries, targeting some keywords in PPC is not cost effective. It will be a good strategy in which we can optimize the costly PPC keywords by SEO and using the PPC for cost effective keywords. This will help the PPC team in redistributing the budget elsewhere. This will help in getting the organic and paid listings on the first page.

Real-time Experiments

The delay between the optimization and impact is the biggest issue in SEO. While in the case of PPC, immediate results i.e. visibility, clicks and conversion can be seen. So this beauty of PPC can be use to experiment some keywords and use them in SEO after watching the results.

The above factors confirm that with the right SEO team, you can improve ROI in almost every PPC campaign.

A Guide to Google’s Penguin 4.0

A Guide to Google’s Penguin 4.0

Google has officially announced the last release of Penguin on September 23rd, 2016, almost after 2 years of long wait. Penguin 4.0 is the last update of this type as from now onwards, it becomes Real Time and is now baked with the Google’s Core Algorithm. It is launched for all countries and languages at the same time.

Before we see impact of Penguin 4.0 on search Industry, let’s take a look back.

The first Penguin update was launched by Google in April 2012 to punish the sites that were spamming the search results to rank high by spammy link building practices. Google has shooted periodic updates of Penguin throughout the year. The spammy sites were not regaining their rank even they have removed the spammy links. They have to wait for the last penguin update so that their site can be freed from the penalty. Below is the list of all Penguin Updates:

 

UPDATEDATE
Penguin 1.024 April 2012
Penguin 1.126 May 2012
Penguin 1.25 October 2012
Penguin 2.022 May 2013
Penguin 2.14 October 2013
Penguin 3.017 October 2014
Penguin 4 best diet pills for women.023 September 2016

What’s New in Penguin 4.0?

Penguin is Now Real Time

Before this update, the sites affected by Penguin remained penalized even if they were improved until the next time algorithm updates, which usually takes several months. With the latest release, Penguin now becomes Real-time i.e. penguin has become the part of the core algorithm. As the Google crawls and index pages constantly, the pages will also be assessed by Penguin.  Now the pages will be caught/freed on the regular basis and you will see the positive or negative results faster than before.

Recovery of Improved Websites

If your site is penalized and your webmaster is doing a good job in improving and removing the spammy links, then sooner your website ranking will be improved, right after Google recrawls your website. Google also recommend for using disavow file to help in the recovery of your site from Penguin.

Granularity

Google also announces that the new update is more granular i.e. it’s now page specific. It will affect some of the pages with spammy links, while other pages of the website will rank. Such kind of micro penalties would be difficult to track.
Since Penguin is now merged with the core Algorithm, we will no longer receive an official announcement regarding it. It is a constant process so we will have to monitor our backlink profile on daily basis. The Rolling process has started and will take few days to completely roll out.

An Outright Review on Google’s Awesome “Possum”

An Outright Review on Google’s Awesome “Possum”

On September 1, 2016, a huge local algorithm update has happened. Possum is the name given by the local search community to this algorithm update. The name suits the best to the update as many business owners think that their Google My Business listings are gone but actually they are not. They only get filtered, i.e. they are playing Possum.

What was the Update?

Possum is said to be the biggest update in Local after pigeon 2014. According to the evidences, this major update has only affected in 3-pack and local google map results. It is believed that the main purpose of this update was to variegate the local search results and stop spam results from ranking.

The main thing that is updated, is the Google’s filter that applies to the local results. After this update, a lot of fluctuation has been reported in local search results.

Filtration Criteria of Google are now Set to Address and Affiliation

Previously, a local filter filtered out the profiles that have similar numbers and domain. Google filters duplicate content organically to give the best relevant result for users. Showing the thousands of results from the same company is not best for users.  After this update, we are seeing a lot of businesses filtered out due to the address of the business listingS same as the other in the same category.

This point can be described by taking various situations and cases:

1. Consider you are searching for “Personal Gym Trainer in Delhi” and you get 16 results in local finder. Assume there are 5 listings using the same address “44 Lajpat Nagar, Delhi” that are all personal gym trainer in Delhi. Currently, 1 will be visible and other 4 will get filtered out. To see the filtered results, you can zoom in on the map. Now, you will see more results, including the above 4 filtered results.

2. Let’s take another example in which a business owner has 2 business listings and both have different domains, phone numbers, and addresses. The ranking of both the listings flips back and forth daily, but never appear together. The reason behind this kind of results was that although the addresses were different, but technically both the businesses were in the same building. The addresses were different based on the side of the street you come from. This shows that google is more sophisticated than just looking at the address you put in Google my Business.

3. In another case, there is a cardiologist who owns 2 different practices. Both have different addresses, buildings, NAP, doctors, and sites. The only connection is that he owns both the listings. Both the listings will be shown in 3-pack for different keyword and will not be shown together for any keyword. This shows that google now really knows about who owns multiple companies.

You should understand that Google is not removing the listing or preventing them from ranking. This filtration of search results is NOT a penalty. It’s just that google is now picking the most relevant and best listing and filters the other that are too similar.

The Physical Location of the Searcher now Becomes More Important

There is an e-learning company that has noticed that many of their locations were not ranked in 3-pack. If a keyword was searched from their head office in London, they are showing the results completely different from the one which is in Mohali.  The business is in Mohali and farther you go, more the map will be zoomed out and more the ranking will be dropped.

A Big Hike in the Ranking of Businesses that Fall Outside the Physical City Limits has been Reported

The businesses that technically fall outside the city were having hard times to rank for any particular keyword that has the city name. After Possum, these type of businesses have  huge increase in their local rankings.

Conclusion

We can see a lot of fluctuation in local search results. There are various ranking trackers that are the proof of this biggest local update. It may possible that some of the things they changed get revert back.