10  Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

10 Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

Are you moving your business to a new place? Let Google Know!

Moving to a new location even locally with your business in hand is one of the deadliest dreams to ever think of. Yet when it comes to reality, you gotta deal with it guys…and for local businessmen…it means the whole world.

You know how tedious the moving process can be and in the arena of SEO, even a slightest of mistake or ignorance can cost your already-settled business lose its ranking in search engines. We bet you wouldn’t want that to be your case.

So if you are deciding to move with your business to a new place, the best approach to play safe is to take a little guidance. From where??? Well, of course we are there to help you out!

Read on the stepwise instructions on how to relocate your business without compromising your SEO rankings.

10 Things To Do When Relocating Your Business:

1. Update Your Site

First and foremost, you need to start with your website. Check for all the places where your address is mentioned and update it to add the new one instead.

For updating the website, you can:-

Update the location page – The first places to look for are the “About Us” and “Contact Us” page. It is suggested to every local business owner to have a dedicated page that offers all the detailed info regarding their office location.

Update the location

Header and Footer – If your address is listed on any header, footer, or both; make sure you update it as well wherever found.

Check the Schema Markup – Next you need to check the code on your site and then update the schema markup. You will then need to run the new markup through Google’s Rich Snippet Testing tool. Doing so will ensure that your new address and location is visible now.

Add Media – You should add media, like photos of interior and exterior of your new business location. Also, make sure you add the driving directions to the new route and mention how recently you have moved to make it less confusing for your customers.

Once done with the initial step, here’s what you need to do next.

2. Close The Business Listing On Google For Previous Address

It’s obvious that the new location you are moving your business too, would have been occupied earlier by some other business. You need to find that out and then close down their business listing. Only then you can start with creating your business listing with the new location. Once you got the listing, all you need is just submit the edits in MapMaker to mark the business close. For more authenticity, you can put comments to the edit informing that the business in consideration has recently closed and being replaced by a new one.

The Business Listing On Google For Previous Address

Doing so helps the Regional Leads to approve your edit request quicker. This is on accounts that Googles Street View will continue to show the previous business in that location.

There might be multiple listings for the same business on Google Maps or multiple businesses might be using the same location for their own purpose. So you need to take care of this while making the edit.

3. Update Your New Address in Google My Business

Google My Business

To do so, first you will need to log into your GMB dashboard and update the new address there and check where the pink marker is. Sometimes, the pin marker does not move automatically. Google may ask you to verify the info again by sending you a postcard on the new location.

4. Embedding New Office’s Map on Your Location Page

Map on Your Location

After updating your address on Google+ business page, it’s time to embed a map of your new business location. Apart from submitting a precise location marker, this lets your visitors view all the Google reviews regarding your business as well.

5. Updating The Major Data Providers & Directories

The data providers are the major directories and updating these in ordered series is mandatory. Don’t forget to update at least the top ones in any condition. Some of the major directories and data providers includes:

  • Google.
  • Bing.
  • Yahoo!
  • Yelp.
  • Facebook.
  • Better Business Bureau.
  • Angie’s List.
  • Foursquare
  • Merchant Circle.

6. Update Your New Address Everywhere Else

Next, it’s time you update the address on all records including your official phone company, government, cable operators, bank, and more. Those with a business license should first search their license on their state’s Secretary of State website. The address mentioned there should be your new location. At times, data providers fetch details from these hidden sources of information. If it’s wrong offline, it will ultimately be wrong online at some point in future.

7. Updating Niche Directories In Your Industry

For example, if you are digital marketing company, you most probably have an account at Alltop. Alltop is a directory of websites categorized by niche and topic.

Updating Niche Directories

Check for your account and the address mentioned there and update it with the new location of your business. It’s a good idea to find the top niche directories in your industry, especially the ones ranking on the first 5 pages for your brand name or the keyword you are targeting.

How To Find Niche Directory In Your Business:

There’s not a rocket science or some trick behind this. To find the niche directory in your business, you simply need to search on the Internet for directories along with your keyword. The SERPs will show directories that are associated with your business. Shortlist the top ones and make account on all of them.

8. Get Assistance of a Google Trusted Photographer

Google-Trusted-Photographer

Worried if the Street View to your new location is right? The simplest approach is to hire a Google trusted photographer for an inside tour of your new office. When you do so, the Street View is replaced by the new view when a user searches your business name and views your knowledge panel. The icon will show “see inside” in place of the “see outside” Street View.

9. Stay Updated

It’s really critical to have a check on different updates, especially in the initial months. These updates include:

Duplicate Listing: Make sure that no duplicate listing popped up for your old address. In some cases, Google may create a pop up on the basis of the old data and you would surely want this to be in your knowledge. As soon as you find one, ensure that fix it properly. In most cases, while moving, Google only updates the existing listing instead of creating a new, separate one.

Driving Directions: The next you should do is to double check the driving directions to the new location. Sometimes, Google does not updates the new address on the map marker when a business shifts. This often causes users going back to your old address and getting disappointed. Even though the search giant can do it for you, it’s better that you cross check it before you get some annoyed customers.

Driving Directions

10. Stay Calm And Keep Updating

Moving to a new place all alone is messy in itself, and when your business is involved, the process becomes lot more trickier. You need to understand that the complete moving and updating process is going to take time. The time taken in changing your address everywhere on the web and offline and the speed with which you act after the initial days of moving are not bound to show improvement all of a sudden.

It will take time (from few weeks to even a few months) for your address being in the transition phase. Yet acting properly and quickly is a key in making the process little faster. It will additionally help you minimize the SEO fallout when you move your business and keep your DA afloat.

So what we learned today…

I hope now you know that moving your business is not only a bit messy but making the move online without compromising your already achieved rankings is a cringy process that usually takes local business owners by pain in the neck. Yet, if you follow the steps mentioned in our guide, you may actually make the move easier, better, and less stressful.

All it takes to move your business without losing local search ranking is a well-planned strategy, knowledge, and a bit of patience! Guess you already got all that now.

Share your moving story with us and tell us how useful you find this article in real.

Got a question? We will be more than happy to help!

How To Create Powerful Blog Posts By Mobilizing User-Generated Content

How To Create Powerful Blog Posts By Mobilizing User-Generated Content

Around 200 billion tweets and 80 million new photos are posted on Twitter and Instagram every year. Is your content targeting these???

Well, this was just the tip of iceberg! There’s an entire ecosystem of user-generated content across the web. Social media platforms like Facebook, Instagram, and Twitter are some of the major sources where you can get the hang of whatever’s happening out there.

So is it right to say you have the ideas, skills, and passion it takes to rule yet just need the right direction? If yes, then fret not, you can channel the power of user-generated content on these popular social networks to come up with some absolutely compelling blog posts of your own.

How?

Good question. Let’s unveil the mystery.

First things first…do anything but don’t underestimate the power of Twitter!

The days of Twitter being regarded as an influencer-only platform are long gone. Today, it is the main source of all news and current happenings across the globe. Social media is the ultimate platform for news these days with billions of users from every corner of the world. So if you are blogger or content marketer, this is the best time for you to harness the social media factor as your inspiration and source of your content.

User generated content can be used in several different ways from getting complete details to coming up with reaction to specific topics. In this post, we will try to understand how one can use the user-generated content to create interesting blog posts.

Why Go With UGC?

Why tell you stories when we have the facts to prove it!

UGC is considered to be:

According to a research by Forrester, user-generated content was found to be approximate:-

  • 50% more RELIABLE
  • 35% more MEMORABLE
  • 20% more ENGAGING!

That’s pretty enough of what you need. So let’s find out the process to reap the goods of user-generated content in your blog posts

Steps to Creating Compelling Blog Posts From User-Generated Content:

1. Find Your Audience

If the person meant does not get your message, it’s no use. The rule applies to content as well. Unless you don’t know who your target audience is, it does not matter how great content you have written. It needs to reach the right audience so that your efforts don’t go in vain. In short, before you fetch UGC out of a social media platform, make sure to identify your audience first.

Decide your niche and then target your audience accordingly.

BONUS: Try to keep your audience group large by covering wider niches yet always be ready to welcome fresh ideas. You can even use the Insights part of your Twitter account to dig more details about your audience.

2. Identify Your Industry-Specific Influencers and Thought Leaders

Once you have done the homework and prepared the domains list, you need to find the thought leaders and influencers in your industry. There are several tools out there you can use to track the relevant leaders in your domain.

BONUS: Don’t forget to list them as per priority and their activities on social media channels. It can prove as a great source for engaging content and topics.

3. Search Relevant, Current Topics

No one wants to stay outdated in this technologically advanced world. Given so, it becomes important that you communicate with your audience through the topics they are interested in. that’s the way you can get a content capable of going viral immediately. Many social networks including Facebook and Twitter already have a dedicated “Trending” section to show the featured current topics.

BONUS: Utilize the trends to find new ideas and create interesting content around it.

4. Get a Hang Of Upcoming Events

Keeping only a track of what’s trending won’t bring you too fat unless you keep your eyes wide open to upcoming events as well. Start ahead and lead by coming up with new content on a topic that is bound to trend in the upcoming days. Try to understand what your audience is thinking of that also matches your domain and then hit the social media with a compelling post around it.

BONUS: You can use Twitter Analytics to stay updated with the upcoming events. Using the tool, you can get complete info about a forthcoming event, including its coverage, date, and other type of demographic data.

5. The Social Media Listening Tool

Probably the best way to gather UGC…with the assistance of any reliable social media listening tool like Socialert, Sprout Social, Sysomos and more, you can receive real-time updates about your targeted keywords and hashtags. Apart from this, it also lets you filter the results based on several parameters, supported keywords, demographics, and more. Doing so helps you track the potential influencers and thought leaders in your domain and then curate the useful tweets accordingly.

Now that’s something I would personally love and that’s the reason I use it in my own business…lesser effort! Lesser stress! Quick results!

There’s also an option to run Sentiment Analysis as well as to define a specific time duration for filtering the unwanted clutter.

6. Search Relevant Info

It becomes difficult to keep track of vast social networks like Instagram and Twitter. At times, they can feel too overwhelming, making it somewhat annoying to find your way. So in order to fetch useful user-generated content out of their native interfaces, you should be ready to spend pretty much time, mind, and resources or you can be specific in your searches!

The more specific you are in your searches, the better and useful information you receive. You can use filters and keywords to focus on particular topics, events, etc.

7. Be Neutral

Just like when judging performance of people, you need to be neutral while creating your blog posts. Only this will ensure authenticity in your content and will not make your posts end up looking totally in favor or against something. The simple approach to do so is to ideate the selected matter from a different perspective.

In some cases, giving your one strong opinion can be more beneficial but that depends all on the topic in consideration and your motive. In any case, just don’t seem as if you are selling your content for some purpose. The advance search option in Twitter is also helpful in bringing you UGC based on sentiments.

8. Be Diverse

Till now, you would have understood that there’s so much about UGC and you can use it in several different ways in your blogs. In majority of cases, content marketers end up adding some viral tweets in their content. It is still a decent way to use UGC yet your focus should be on use it in a completely fresh and diverse way.

Other than tweets, there’s so much you can add like photos, memos, GIFs, compressed videos, and other such content or media. You can also put related links of other social media channels to make your content more engaging, authentic, and of course diverse…

9. Try To Form a Community

The most important rule…never ever manipulate the UGC you use from a social media network! Try to be fair and neutral, without sounding demeaning or sharing any negative comments on it. Your goal is to harness a community that does not spreads hatred or violence.

Whenever you use someone’s content, forget not to appreciate their effort and if it’s personal, you better ask them first before using their content right away. Some may have an issue even if the content is labelled as PUBLIC.

Show your readers respect and that you value their opinion and you will soon harness a healthy community.

A Few Examples of UGC Content You Can Use In Your Business…

While there is an entire pool of UGC out there on different platforms, here are just a few examples of UGC content that you can utilize for your business benefit:

  • Testimonials
  • User reviews
  • Social community
  • Feature user reviews on your Facebook dynamic product ads
  • Questionnaires and surveys
  • Show UGC in product packaging
  • Run seasonal UGC campaigns on social platforms
  • Share best reviews on social and include customer’s Instagram photos in emails

And many more….

A Real Life Example:- Starbucks’ White Cup Contest

Who doesn’t know Starbucks yet a very few know how the company utilizes customer reviews and feedback for running productive UGC campaigns. The company launched a “Starbucks’ White Cup Contest” back in April 2014. It asked its customer from across the globe to submit their doodle on the Starbucks cups as well as pictures as entries. The enticing treat for customers was that the winning entry would become the template for its new limited edition cup. Around 4000 customers showed up with their inputs within only 3 weeks. Through such a simple campaign and acceptance of customer feedback, the company gained immense publicity and hype as well as trust of customers.

FINALLY…

After going through the complete story, I am pretty sure that now you better know how you can use user-generated content for creating your own fresh, engaging blog posts. A little research and effort can enable you to garner a significantly wider reader base and traffic.

Get through these tips and you will find them useful MORE than you’d expect. As soon as readers realize that you are providing fresh and info-rich content, they will start connecting to you and you ultimately become a reliable source.

So what’s your strategy to use UGC? Do share your valuable opinions in comments.

Google Search: How The Search Giant Works

Google Search: How The Search Giant Works

Google and the Internet continue to be a similar thing for the majority of people even today. Every second million of searches take place…do you know what makes it possible?

We know and in this blog post, we will share with you the insights about the way Google Search works!

You may be searching something everyday on Google and never gave a thought to how it happens. It’s acceptable…but don’t you want to know? We bet you do and this post will help you understand the process in detail. So no more Google mysteries or scratching heads thinking what on earth Google considers when it comes to search! Here we will discuss in detail the three stages of Google Search – Crawling & Indexing, Algorithms, and Spams.

1. Crawling & Indexing

Not even millions or billions, but the search on Google happens in trillions! A query starts earlier than something is searched, where the process of crawling and indexing the hundreds of thousands of documents continues.

Let’s get the facts straight…

Google now processes over 40,000 search queries every second on average, which translates to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

How It Works…

Well well… these are the two founding processes that make it possible to collect and arrange all the info on the world wide web in order to bring only the most meaningful and relevant results matching your search query. Google’s index range is more than 100 million gigabyte and the credit goes to the 1 million hours spent in computing to build it.

The process is simple. The search giant first finds the information with the help of crawling and then organizing is done by indexing them. Check out the detailed info below.

Find Info With The Help Of Crawling

Also known as web crawlers, these are used to find publicly available pages. This software go through the web pages, follow the links on these pages, and ultimately fetch data back to Google servers.

For this purpose, it uses past crawls and sitemaps. Attention is paid to the new websites or modifications in existing sites as well as dead links. Everything from listing the sites to crawl, how often to crawl them, and what numbers of pages to fetch out of each website. Note that Google NEVER accepts any kind of payment for crawling a particular site more than others.

Organize This Info With Indexing

After the info is crawled from different web pages across the web, now comes the turn for organizing this fetched data. The web works more like a public library where there’s no filing system but the continuous addition of new books. During crawling, Google collects web pages and on the basis of their relevancy, it creates an index. After this, you come to see the search results when you enter a query.

From a heading to a single word written on a particular page, Google keeps the record of every info from the most basic level and then with the help of algorithms, it finds the results according to your search query.

That’s where the whole process becomes all the more complex. There would be thousands of pages with the same name yet Google won’t show you that many when you type it, for example, Apple. You might be looking for anything on Apple like images, videos, or info. Here Google algorithms work differently and using its Knowledge Graph, it surpasses keyword matching to bring better results from the pages that may be useful to you.

2. Algorithms

It’s obvious that when you search on Google, you want the results not a pile of documents or web pages threw over you at a time. This is where algorithms prove to be useful by surfing through clues so that they bring back only the most relevant results matching your search query.

Algorithms can be expressed as computer (automated) process and formulas that accept your input (search query) and bring you back the suitable results. In the present time, Google’s algorithms depend on over 200 unique factors (otherwise clues) which are responsible for estimating what the user wants.

The clues can be anything from the keywords or content written on the website, how updated the content is, your location, etc. Under Google Search Projects, the company works with more than 21 projects to help the search process and the results pages as well. The technology behind all this math is constantly updated and innovated to provide better results and search experience to the user.

A new algorithm is made from a simple idea on how to enhance search. Using data-driven approach, all proposed algorithms then go through deep quality testing and analysis before getting finally released.

Sometimes, these are released as a testing in beta phase to know the reaction and results.

3. Spams

Google is no exception from spam and every day, millions of spams are created and added to the web. The company aims to fight spam with a mix of advanced computer algorithms and manual techniques. Spam sites, as you may know, try to outscore the web with black hat techniques. Spam sites can be in different in appearance, size, and shape. In order to top the search results, they often do keyword stuffing and uploads invisible text to the screen. The result…the relevant ones get lagged behind and users compromise useless results for their queries.

There are more than 10 types of spam as per Google, but fortunately, Google is able to identify most of the spams and ban or demote it automatically for using the tricks. Apart from the automated ways, the company also fights spam manually by reviewing sites.

Alerting the Website Owners…

Whenever an action is taken manually on a website, Google notifies the site’s owner regarding the issues so that they can take measurable action to fix them. When site owners do not optimize in spite of warnings, then Google finally demotes them.

Feedback

Google welcomes feedback from site owners when a notification is sent to them. As soon as the changes are made and issues are fixed, they can request Google to reconsider their website for ranking. This process is ongoing and handled manually. If you look at the past reports, then the majority of sites submitted for reconsideration were actually affected manually with spam activities. They can be suffering anything from the traffic flow to algorithmic change and technical glitches which prevent Google to access the content on these sites.

Summary…

All in all, Google makes every possible effort behind the curtains to keep the search process as smooth and relevant as possible for users across the globe. The combination of innovative algorithms and manual reviewing makes it possible for the search giant to maintain the web of queries and answers. Even when there are so many details available on the way search works, it’s still only an estimate of the real factors that Google considers. Yet if you are a website owner, you can anyway take care of what Google doesn’t want you to do!

12 Exceptional Online Marketing Tools in 2017 That Every Small Business Owner Should Know

12 Exceptional Online Marketing Tools in 2017 That Every Small Business Owner Should Know

Are you a small marketer with a tight budget and big ambitions? Some free online marketing tools can absolutely help!

For a successful online marketing strategy, it is important that you are familiar with respective tools that not only simplify the task but also brings more productive results to your efforts.

Here we have listed some of the free, oft-overlooked online marketing tools that can prove really powerful if used the right way. Let’s dig in and explore the path to productive Internet marketing.

Free Online Marketing Tools You Often Overlook But Can Completely Redefine Your Marketing Strategy

A. KEYWORD RESEARCH

SEO is the main source of getting your brand indexed in search engines and Keyword Research is the base of SEO strategy. There are countless tools available to help search relevant keywords of your purpose. These are the 3 that marketers often oversee but we liked pretty much.

 

1. Google Correlate

When you are new to the marketing world, it’s no less than a blessing to get advice, and that too without any cost? Great isn’t it! Google Correlate is one gem of a tool that brings you advice right from the source itself. Google’s Correlate tool is most overlooked but marketers are not aware of its potential.

Google Correlate webspero

We tried out the tool and it works amazing! This is what we think of this tool.

Pros:

  • You will find the list of related keywords, apart from the target keywords.
  • The tool additionally shows you the long tail keywords.
  • You can search on the basis of weekly or monthly time series.
  • Keyword research is also possible on the basis of the country.

Cons:

  • The number of correlations it offers is overwhelming.
  • It shows error at the time of uploading a file.

Verdict:

That was it! Except that you need to shortlist the keywords from a ton of options (which is Keyword Research all about), the online marketing tool works wonder. You don’t have to follow the flock by adopting the same tools as others are. Give this less-known tool a try and you will know why we listed it here.

Price: Available for free.

 

2. Soovle

Wouldn’t you love it when Google autocompletes the keyword research you are up to? Soovle is the tool that does the job well. Like Google’s autocomplete feature which is used in generating blog titles and keywords, Soovle also works in a similar way and offers you autocomplete suggestions from different sources.

Soolve webspero

Pros:

  • Autocompletes the keywords suggestions you enter.
  • Picks suggestions from a list of sources, including Google (default), Amazon, Bing, Yahoo, YouTube, and Wikipedia.
  • You can change the default source from Google to another from the available options with one-click.
  • Shows lists of all possible keywords, longtail keywords, and keyword phrases matching your search item.
  • Quick and easy.

Cons:

  • Manually shortlist keywords that suit your requirement.
  • Can’t search location-wise

Verdict:

Overall, Soovle is another great option for keyword research tools. Not just it is free to use but also offers great help in finding the best keyword selections matching your need.

Price: Available for free.

 

3. Ubersuggest 

If you are a marketer in search of not only text-based keywords, then Ubersuggest is your best bet. The keyword research tool provides you with options to choose keywords on the basis of different categories. Here’s an extract of the tool in brief.

ubersuggest webspero

Pros:

  • Suggests keywords on the basis of location.
  • Find keywords from different sources, including Web, news, YouTube, images, and more.
  • Use ‘*’ to find automatic suggestions
  • You can also select keywords alphabetically.
  • Possible to download selected keywords.
  • Lets you expand the keywords

Cons:

  • The process to go through all keywords is time-consuming and tiring.

Verdict:

We are really shocked on how can marketers ignore the potential of Ubersuggest. The keyword tool offers a gamut of useful features that can prove a game-changer for your SEO strategy.

Price: Available for free.

B. WEBSITE AUDITING

In marketing, deep analysis of your website plays a crucial role. By doing so, you review the determining factors of your visibility in search engines.

Check out the tools we found quite interesting in simplifying your website auditing task.

 

4. Woorank

Woorank is a powerful yet less-known SEO-Audit and Website Review tool. It helps marketers analyze their website in depth to make them easy to be found. It’s disheartening to see such a great tool not getting the popularity and userbase it should be. Anyways, let’s have a quick look at what the tool has got.

woorank webspero

Pros:

  • All-in-one package for website owners, in-house SEO team, and large-scale SEO firms.
  • Ability to control and manage relevant improvements for top webpages.
  • You can download the search results as PDF files or as slides.
  • Available as an extension for Google Chrome and Mozilla Firefox

Cons:

  • Free version is available as 14-days trial only.
  • Few reports are out of your reach if you haven’t upgraded to the paid version.

Verdict:

Woorank is a wonderful tool for small marketers who have tight budgets to meet their requirements. You can even use Woorank without actually signing up using a trick. The subscriptions start at really reasonable rates, so even if it does cost you some bucks, you shouldn’t overlook the amazing feature set it offers.

Price: There are 3 pricing plans of Woorank, with the base subscription starting $49.99 onwards.

 

5. Seoptimer

Locate the critical errors on your website within seconds with this feature-rich tool we spotted. Although not on the first rank, Seoptimer offers marketers great help with suggestions on what needs to be improved, changed, and what you should do next on your website.

It’s really easy to use and the interface of the tool is extremely user-friendly.

seoptimer webspero

Pros:

  • Instant results.
  • Suggests with options on what to do next to make website more SEO-friendly.
  • Report is downloadable as PDF file.
  • It can test any subpage.
  • Shows detailed report of corrections and errors.
  • Available as a Google Chrome extension.

Cons:

  • The only flip point of the tool is that it isn’t exactly a free tool. After a trial period of 14 days, you need to upgrade to the paid version.

Verdict:

Seoptimer is meant for those marketers who are in search of a complete website auditing package within a small budget. The tool offers every detail on website elements along with suggestions.

Price: Available for free.

 

6. Website Grader

Find out how powerful your website is with this feature-rich tool for website auditing. Website Grader works very in a simple way. Just enter your website URL which you want to receive the report about.

websitegrader webspero

Pros:

  • Fantastically, the report shows details on everything from site speed, page size, page requests, to page redirects, browser caching, compression, and render blocking.
  • Separate suggestions for SEO, performance, mobile, and security.
  • Suggestions on what you need to do next.

Cons:

  • Available as a free tool in its 30-days trial pack.
  • No suggestion or improvement report on content throughout the website.

Verdict:

Website Grader is a useful tool when you want a detailed report of your website in a user-friendly and engaging interface. One thing that makes it better is the well-ordered and separate reports on different factors. For small marketers, it’s a really handy tool.

Price: Available for free.

 

C. SOCIAL MEDIA

Your business, brand, anything you do online is incomplete without promoting it on social media these days. For small marketers, use of free social media tools that offer functionality like the paid ones is a blessing. Your marketing campaigns and management on social media can be a turning point if you use the ideal tool.

 

7. Hootsuite

Although quite popular, most people do not know that Hootsuite can be a perfect social media tool as well. It encompasses so many features worth trying out for small marketers who rely on free tools for their social media management.

HOOTSUITE WEBSPERO

Pros:

  • Supports around 35 popular social media platforms.
  • Dedicated tool for automatically finding and scheduling content.
  • Real-time analytics to help you make data-driven decisions.
  • Message tracking and mentions.
  • You can use Hootlet plug-in to share information with ease.
  • Add multiple teams to specific social media accounts or as required along with other team collaboration options.

Cons:

  • Free trial for 30 days only.
  • Some advanced features are locked for paid version.

Verdict:

If you are inclined towards finding a social media tool for personal use then Hootsuite is the best solution. But for commercial use, you might want to switch to its paid Enterprise version which offers best of its features.

Price: There are 4 plans to choose from. The base subscription starts from Rs.1260/mo*.

 

8. Buffer

Track your followers and adjust your posts accordingly with Buffer. The social media solution presents you with a better way of sharing and managing your activities. In addition to, it has scheduling and other interesting features worth checking out.

Pros:

  • Finds best times to share content to make it visible to your fans and followers.
  • Schedule posts.
  • Supports all major social media networks Facebook, Twitter, Google+, Pinterest, LinkedIn, etc.
  • Multimedia options to add images, videos, and even use pablo.
  • Available for Android, iOS, and as a browser extension.
  • A pool of customization options such as font sizes, formatting, typography, and more.
  • Clean and simple layout.

Cons:

  • Most options are based around scheduling posts and posting content.
  • Not a forever free tool. After 30 days, you need to choose from Small Business, Medium Business, and Large Business versions ranging $50/$100/250 per month.
  • No Instagram integration into the platform

Verdict:

Schedule your posts easily using this superb tool. It smartly tracks the activity of your fans and following and finds the ideal time to post in order to bring you maximum exposure and response. Buffer is quite impressive in many aspects yet lacks a bit in one or two, which you can ignore if you are trying to cut short on budget.

Price: There are 2 different categories for “Individuals” and “Teams and Agencies”. The base subscription for Individual is available for free whereas for the second category, it starts at $99.

 

9. Tweetdeck

Almost disregarded after the introduction of new tools, marketers are unaware of what Tweetdeck can actually do. The social media tool is best for those marketers who are Twitter-based. It brings personalized Twitter features to your door without paying anything.

tweetdeck webspero

Pros:

  • Absolutely free for Twitter users.
  • Offers options like custom timelines, team accounts, and Twitter lists and searches.
  • Manage multiple accounts.
  • Track lists, searches, and more.

Cons:

  • Functionality limited to Twitter only. Other social media networks not supported.
  • No build-in analytics
  • Not very usable on mobile devices

Verdict:

If your business is circled around Twitter as the major focus, then none can be better than Tweetdeck for managing your social media activities. In short, it’s master of what it does yet not an all-rounder.

Price: Tweetdeck is free to use for registered Twitter users.

 

D. LINK BUILDING

Regarded as one of the most vital elements of SEO and online marketing, most marketers know the term Link Building and its importance but are likely to be unaware of these superior link building tools that can be of great use at no price.

 

10. HARO

Although not so popular among the marketers, but HARO can work as a brilliant link building tool. If used properly, it acts as a great tool for marketing and building your brand with the useful links from SEO point of view.

Haro webspero

Pros:

  • Builds the brand reputation by bringing you authority links and press.
  • You don’t need to go striving for links as the journalists come to you for information in return of links.
  • SEO-friendly technique, followed by some of the most popular media outlets.
  • Brings diverse profile of useful links related to your niche.

Cons:

  • Cannot be used as a single source of link building.
  • Only the basic version is free that does not offer all the necessary features. For more results, you need to upgrade to the Standard, Advanced, or Premium version ($19/$49/$49).
  • The journalists do not always respond or easily accept your contribution.

Verdict:

HARO is not originally a link building tool so if you want a complete solution then it might not be the perfect fit. But, if used right the same can prove a passive way of bringing you relevant backlinks on your niche from high authority media outlets.

Price: The basic package is free to use, with 3 paid packages starting at $19/mo.

 

11. Check My Links

Do you follow Broken Link Building technique for marketing? If you do, then no other tool can be as useful as Check My Links. The tool works simply on broken links concept and is best at it. For small marketers who need a free tool to identify broken links, this is an apt solution.

Pros:

  • Available as a Google Chrome extension.
  • Checks for all broken links on a webpage.
  • Publishes HTTP response codes and full URLs of broken links in the Console log.
  • Completely free.

Cons:

  • Available only as a Google Chrome extension. Other marketers using different browser may have to go empty handed.
  • Focuses only on identifying and highlighting broken links on a webpage.

Verdict:

Focused mainly on broken links, Check My Links is a great tool for getting rid of non-working links throughout a web page. But the catch here is that it does not offer any other features related to broader concepts of Internet marketing and link building. Overall, it is perfect for the purpose it is meant for and can be used as an additional tool.

Price: Extension available for free.

 

12. LinkMiner

Pretty much like a better version of Check My Links, LinkMiner offers you two-in-one functionality when it comes to broken links. Marketers who not only want to know the broken links on their web page but are also interested in knowing the number of broken links pointing to the page can completely rely on LinkMiner.

Pros:

  • Google Chrome extension available.
  • Highlights broken links on an entire webpage.
  • Shows a total number of broken links pointing to a webpage.
  • Shows the count of total outbound links in a page on a Google SERP.

Cons:

  • No extension for other browsers.
  • Ideal option only for finding Broken Link.

Verdict:

LinkMiner is a supercool marketing tool when all you need is a dedicated solution to manage broken links. It offers multiple features that make managing broken links easy and fun. BUT…if you want an all-in-one tool for link building, it might be a secondary choice to consider.

Price: Extension available for free.

 

THE BONUS TOOL – Canva

Even though the list has ended, we have a bonus tool for marketers that they should use for all the image-editing work. Canva is a multifunctional picture tool that makes creating graphics not only easy but also an engaging process.

Marketers at times need something in graphics that can captivate the viewer like infographics, banners, memes, and many more multimedia items. For small marketers and businesses, Canva is the first choice. Apart from creating new ones, you can even edit the existing images with a few available features and then save them on the cloud.

canva webspero

Pros:

  • Offers all-in-one toolbox for graphic designers.
  • Around 100 fonts and 8,000 templates available.
  • You can make presentations, business cards, posters, Facebook event covers, infographics, and more using this multifunctional tool.
  • More organization and storage
  • Available as an extension for Google Chrome.

It’s simply not possible to list all the wonderful features that Canva offers. We recommend you to give this dedicated designer tool a try and you will not regret the decision.

Cons:

  • Free icons are limited, to use more you need to pay $1 per icon.
  • Though the basic version is free of cost, if you need Canva for official work, then you would be required to purchase its monthly or yearly subscription.

Verdict

Canva is a great option for all the designing work, especially if you need to use the free templates. Considering the price, yes it costs you some bucks, but it is still cheaper than other professional tools. So all in all, Canva comes as a decent choice for social media graphics and tons of additional features.

Price: Paid subscription starts at $13/month or $100/year.

 

The Conclusion

Online marketing is the soul of building your brand online and there’s always a right and a wrong way of performing it. Before deciding one tool for every specific purpose, I will recommend you to better test all three choices first and then pick one. If you don’t find a single option that fits all your purposes, fret not and use a combination of tools. It’s no crime!

What you need for a powerful and successful online marketing strategy is a mix of all tools that will help you throughout your journey to increase traffic, improve search engine ranking, establish an identity on social media, productive email marketing, unique content strategy, and getting customers!

Got suggestions? Feel free to leave your feedback in comments below.

Common Guest Blogging Benefits Every Business Should Know

Common Guest Blogging Benefits Every Business Should Know

After Google’s latest Algorithm update, fresh and unique content has become the main area of emphasis but simply putting a unique blog on your site will not improve your ranking. You need to add some extra practices along with the unique, fresh content.

Guest Blogging on other sites is one of the best ways to grab a bigger number of following and visitors site web. It takes dedication to write consistently. It’s a little bit time consuming, but will really pay off!

Below are the top benefits of guest posting that will inspire you to do it:

Amplify Your Exposure and Brand

 

brand-awareness
Guest blogging will give you a perfect opportunity of self-promotion and building brand name at the same time. Let’s understand with an example:

Consider you have offered a guest post to a blog which is having 50,000 visitors daily, but your post was viewed only 5,000 times. Although you don’t get many visitors on your blog posts, but you have managed to expose your name to 5000 people. If this process keeps going on for longer then you will get more folks on your website because they have seen your name online a sufficient number of times and it will make them curious about what you write.

Raise Following on Social Media

Adding Social Media links, other than your website link, will improve your visibility and online presence. Your readers will love to follow you on Twitter, Facebook, and other Social Media sites to see which new blog you are publishing.

Great articles also get shared on the Social Media channels along with author’s name which further boosts the visibility of both author and guest post. These shares will ultimately enhance the growth of your followers and will create a social proof for the authority of your writing. Your blog posts will get a higher rank in search engine results.

The Backlinks!

backlinks webspero
Link building is a worthwhile practice and plays an important role in the search engine ranking algorithm. A good hike in website traffic is one of the essential reason to do guest blogging.

Many websites ask writers to submit their bio to publish at the end of the blog. A link to your website in the bio actually builds enormous referral traffic, finally raising the search visibility of the author’s website. As you are getting a backlink, it’s also very important to create a very high-quality unique content.

You must be knowing that Domain Authority depends on the number of backlinks. The increment in backlinks would also increase the ranking and domain authority of your site. This practice will definitely give you a flood of monthly visitors.

Extra Link Juice


If you do guest blogging on a high DA website then the link juice is passed on, which will increase DA of your website too. Sometimes bloggers use nofollow links to stop passing the link juice. These links are not very useful as it does not add value to the ranking of the page. Only dofollow links will pass on the link juice to your site.

Lastly, to grab the above mentioned benefits, make sure you focus more on quality of content rather than on optimising it PERFECTLY for search engines as Google might catch you and penalize heavily for it.