6 Biggest Content Marketing Trends in 2018

6 Biggest Content Marketing Trends in 2018

Content marketing is a content-oriented marketing strategy that is centered on content creation and distribution of that content on various channels. Now that’s something you already know, but given the rules, tricks, and strategies change year to year, it is important that you know which content marketing trend will prevail this year too. The ones that worked great last year might not be similarly fruitful now! So here are 6 biggest content marketing trends that will dominate in 2018.

      1. Personalized content experience

Personalized content delivers delightful customer experiences. In 2018, it is predicted that more and more marketers will lean towards delivering highly personalized content.

To get started, you’ll need alot of data. The more you know about your customers, the more personalized messages you can give to them. Personalization is the most powerful content marketing tool to boost engagement and retain them by tailoring content based on their personal preferences. One of the biggest reason to adopt personalization is that it promises low bounce rates and extends the time they spend on the websites, enabling the more intimate relationship between the brand and the customer.

      2. Adapting Natural Language search

Due to voice search, we’re moving into the world of natural language. Voice search makes upto 20% of all the Google Searches on mobile. Especially the younger generation or you can say your younger customers are more likely using voice search. 31% of the teens use Voice Search to get help in their homework.

As our way of speaking is very different from the way we type, it’s important for our content to include natural language phrases and answer questions in the more human way. Instead of using “best  SEO tools for backlinks”, write about “What are the best SEO tools to check backlinks”. By adopting the natural language, you’ll not only get traffic on content but also make the brand visible.

      3. Live Stream

The majority of social media networks – like Facebook, YouTube, and even Snapchat, now offer their users interactive, easy-to-use live platforms. The concept of live streaming is an excellent method of promoting products, services, offers, trips, briefs, product launch, and many other things. Last year, up to 3/4th of the internet usage was taken by videos. That’s a green flag to the productivity of live streaming (which is somewhat a form of video).

Snapchat has already gained a wide user base to view its 10 billion videos per day while Facebook Live has received more than 8 billion views from more than 500 million users every day. If you aren’t making any use of live streaming yet, 2018 is a good time to get started!

      4. Virtual Reality

VR is among the newest and most popular technologies that have developed gradually. Today, virtual reality has established a solid position in the digital marketing arena. Businesses make use of VR mostly to promote their products and services interactively. Although the technology is little pricey for now, making it a viable option for only big-banner companies – it is expected to become affordable in the future for all businesses.

When this happens, most businesses (regardless of their size) will be able to use virtual reality. According to predictions, virtual reality has the potential to generate up to 5.2 billion USD revenue by 2018.

      5. Email Newsletter

Being an old marketing tool adopted by both B2B and B2C marketers for connecting with their audience, clients, and users. Interestingly, newsletters have become popular among businesses. The reason is the increased success rate of email marketing. As it’s one of the important factors for every digital marketing agency, email newsletters are transforming into a potent way of promoting and distributing content.

      6. Storytelling

Storytelling is more like the fate of content marketing. Your readers, audiences, customers. Everyone is already stuffed with info and merely have time AND patience to read boring content. Given this is the case, storytelling seems to be the perfect way of feeding new content appealingly. What you need for growth is interesting content that is capable of driving attention of your users, audience meanwhile keeping them jelled throughout your story (till your purpose of showing them content is fulfilled).

If said clearly – stories are up to 22 times entertaining and easier to remember as compared to facts and figures.

All in all, content marketing is growing into a dire need for successful business marketing. If you feel lack of knowledge or direction, you can hire a reputed SEO company that will guide you on the best content marketing strategy for your business.

4 Secret Hacks to Maximize Power of Facebook Marketing Campaign

4 Secret Hacks to Maximize Power of Facebook Marketing Campaign

Out of ideas to maximize your social media campaign?

We guarantee you haven’t tried these 4 PRO FB TECHNIQUES yet!

Managing your accounts, posting some stuff on Facebook, trying to fetch new followers and expanding your potential audience…the story goes on and on and on. To take a big leap ahead of what’s ordinary, we have piled up some fruitful tricks to make the most of your Facebook marketing campaign.

Yeah we understand you’re already tight on budget, don’t worry, these tips aren’t gonna cost you anything. Just give them a shot and share your success story with the world

Enjoy the Served Bowl of your Targeted Audience

How’d you like if just by specifying your search, you could get all the data you’ve been looking for? This tool does exactly the same! Customize your search as per criteria and it will fetch data from main social networks.

You can find people on the basis of name, age, gender, job, location, friends, groups joined, and much more. The best thing is… it doesn’t access anything else than your browser, Facebook ID, and user session!

Looks interesting?

Here’s how to use it:

NOTE: You should be logged in to your Facebook Account.

Download the plugin called Intelligence Search here

Once you have added the extension, you’ll see this window:

Here you can search for people, page, groups, events, posts, and photos which are further classified into different categories.

Let’s understand its application with an example:

Here we specified our search criteria for males named John, living in the US, and who are more than 20 years of age. As you can see, the filtered results show all people meeting the search criteria.

Similarly, you can use different combinations according to your requirements.

This trick is one of the easiest ways to find the exact audience for your campaign with the help of different search parameters. We suggest using smart combinations to search a wider and potential group of audience you’re looking for.

Isn’t this cool!

Auto-tag as many or all the people you want

Probably the most tiring thing to do on Facebook is to individually tag multiple people in your post.

But what if you could just tag all your contacts within a flick? This trick is for auto tagging multiple people in your facebook posts. Not only this will reduce your time spent on adding people one by one but also it’s fun!

Let’s check out:

  • For this, you will first need to download a .bat file from this link.
  • Now first of all, create an attractive facebook post like this..

 

  • Click on tag people option. Note that you need to put your cursor in the text box (right where you’d manually tagged people)

Now run the .bat file simultaneously. Refer to this video to understand the process more clearly.

A-command-prompt

  • A command prompt will appear and you will see some random commands executing automatically. Initially, you may need to press enter whenever the prompt stops. After a couple of enters, it would run till all contacts are tagged in your post. (If the command doesn’t starts, press enter until it starts)
  • On the adjacent screen, you will see people getting tagged automatically in your post. Tag as many people as you want or you can stop the process by closing the command prompt once you have added the desired number of people.

The two-in-one benefit of using auto-tagging feature is you save time in both finding people and then tagging them individually.

Fetch Emails IDs of People for Business/Branding

You have thousands of contacts on Facebook yet not all of them use it for business!

Spreading your message through email marketing sounds great but how do you find their email addresses?

Blend some Yahoo with Facebook and say Abracadabra!!!

On a serious note, this process will help you in extracting the email addresses of your facebook contacts using your Yahoo account.

Here’s how:

  • Create a new Yahoo account.
  • On the right side, click on the second icon for contacts.

 

  • A new window will open with the option to import contacts.

  • Click on import option in front of the Facebook icon and your Facebook account will be synced with your Yahoo account and you’ll get a list of people’s name along with their email addresses.

That was easy!

Create a persuasive mail and use their email IDs for product/service/business promotion!

Get Contact Numbers for a Personal Pitch

Wanna hear a great business formula? Add business peers and influential people to your Facebook account and share your idea with them PERSONALLY!!!

Interesting?

But how do you get their personal numbers to speak out your business-generating ideas? We say it’s easy.

This process will let you extract the contacts of people added already in your Facebook account.

Here’s how to master this trick.

  • First, download the plugin “toolkit for Facebook”.
  • Make sure you’re logged in to your Facebook account.

Now click on the plugin. You will see 6 options at the top, select “Extraction Tools.”

  • You will see different options. Out of all, click on “Extract Public Phone Numbers Of Friends”.
  • Now, enter any email id and password (you can use any ID for this, any random entry will work)

Click on the option of “Extract Phone Numbers” and all contacts (who’ve kept their number public) will show up one by one, which you can further use for promotional and business purpose.

That’s it!

Hope you liked our free tips on maximizing your Facebook campaign. The best thing about all of these is anyone can use the tricks no matter an expert or a rookie.

Try them out and share your feedback with us.
10  Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

10 Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

Are you moving your business to a new place? Let Google Know!

Moving to a new location even locally with your business in hand is one of the deadliest dreams to ever think of. Yet when it comes to reality, you gotta deal with it guys…and for local businessmen…it means the whole world.

You know how tedious the moving process can be and in the arena of SEO, even a slightest of mistake or ignorance can cost your already-settled business lose its ranking in search engines. We bet you wouldn’t want that to be your case.

So if you are deciding to move with your business to a new place, the best approach to play safe is to take a little guidance. From where??? Well, of course we are there to help you out!

Read on the stepwise instructions on how to relocate your business without compromising your SEO rankings.

10 Things To Do When Relocating Your Business:

1. Update Your Site

First and foremost, you need to start with your website. Check for all the places where your address is mentioned and update it to add the new one instead.

For updating the website, you can:-

Update the location page – The first places to look for are the “About Us” and “Contact Us” page. It is suggested to every local business owner to have a dedicated page that offers all the detailed info regarding their office location.

Update the location

Header and Footer – If your address is listed on any header, footer, or both; make sure you update it as well wherever found.

Check the Schema Markup – Next you need to check the code on your site and then update the schema markup. You will then need to run the new markup through Google’s Rich Snippet Testing tool. Doing so will ensure that your new address and location is visible now.

Add Media – You should add media, like photos of interior and exterior of your new business location. Also, make sure you add the driving directions to the new route and mention how recently you have moved to make it less confusing for your customers.

Once done with the initial step, here’s what you need to do next.

2. Close The Business Listing On Google For Previous Address

It’s obvious that the new location you are moving your business too, would have been occupied earlier by some other business. You need to find that out and then close down their business listing. Only then you can start with creating your business listing with the new location. Once you got the listing, all you need is just submit the edits in MapMaker to mark the business close. For more authenticity, you can put comments to the edit informing that the business in consideration has recently closed and being replaced by a new one.

The Business Listing On Google For Previous Address

Doing so helps the Regional Leads to approve your edit request quicker. This is on accounts that Googles Street View will continue to show the previous business in that location.

There might be multiple listings for the same business on Google Maps or multiple businesses might be using the same location for their own purpose. So you need to take care of this while making the edit.

3. Update Your New Address in Google My Business

Google My Business

To do so, first you will need to log into your GMB dashboard and update the new address there and check where the pink marker is. Sometimes, the pin marker does not move automatically. Google may ask you to verify the info again by sending you a postcard on the new location.

4. Embedding New Office’s Map on Your Location Page

Map on Your Location

After updating your address on Google+ business page, it’s time to embed a map of your new business location. Apart from submitting a precise location marker, this lets your visitors view all the Google reviews regarding your business as well.

5. Updating The Major Data Providers & Directories

The data providers are the major directories and updating these in ordered series is mandatory. Don’t forget to update at least the top ones in any condition. Some of the major directories and data providers includes:

  • Google.
  • Bing.
  • Yahoo!
  • Yelp.
  • Facebook.
  • Better Business Bureau.
  • Angie’s List.
  • Foursquare
  • Merchant Circle.

6. Update Your New Address Everywhere Else

Next, it’s time you update the address on all records including your official phone company, government, cable operators, bank, and more. Those with a business license should first search their license on their state’s Secretary of State website. The address mentioned there should be your new location. At times, data providers fetch details from these hidden sources of information. If it’s wrong offline, it will ultimately be wrong online at some point in future.

7. Updating Niche Directories In Your Industry

For example, if you are digital marketing company, you most probably have an account at Alltop. Alltop is a directory of websites categorized by niche and topic.

Updating Niche Directories

Check for your account and the address mentioned there and update it with the new location of your business. It’s a good idea to find the top niche directories in your industry, especially the ones ranking on the first 5 pages for your brand name or the keyword you are targeting.

How To Find Niche Directory In Your Business:

There’s not a rocket science or some trick behind this. To find the niche directory in your business, you simply need to search on the Internet for directories along with your keyword. The SERPs will show directories that are associated with your business. Shortlist the top ones and make account on all of them.

8. Get Assistance of a Google Trusted Photographer

Google-Trusted-Photographer

Worried if the Street View to your new location is right? The simplest approach is to hire a Google trusted photographer for an inside tour of your new office. When you do so, the Street View is replaced by the new view when a user searches your business name and views your knowledge panel. The icon will show “see inside” in place of the “see outside” Street View.

9. Stay Updated

It’s really critical to have a check on different updates, especially in the initial months. These updates include:

Duplicate Listing: Make sure that no duplicate listing popped up for your old address. In some cases, Google may create a pop up on the basis of the old data and you would surely want this to be in your knowledge. As soon as you find one, ensure that fix it properly. In most cases, while moving, Google only updates the existing listing instead of creating a new, separate one.

Driving Directions: The next you should do is to double check the driving directions to the new location. Sometimes, Google does not updates the new address on the map marker when a business shifts. This often causes users going back to your old address and getting disappointed. Even though the search giant can do it for you, it’s better that you cross check it before you get some annoyed customers.

Driving Directions

10. Stay Calm And Keep Updating

Moving to a new place all alone is messy in itself, and when your business is involved, the process becomes lot more trickier. You need to understand that the complete moving and updating process is going to take time. The time taken in changing your address everywhere on the web and offline and the speed with which you act after the initial days of moving are not bound to show improvement all of a sudden.

It will take time (from few weeks to even a few months) for your address being in the transition phase. Yet acting properly and quickly is a key in making the process little faster. It will additionally help you minimize the SEO fallout when you move your business and keep your DA afloat.

So what we learned today…

I hope now you know that moving your business is not only a bit messy but making the move online without compromising your already achieved rankings is a cringy process that usually takes local business owners by pain in the neck. Yet, if you follow the steps mentioned in our guide, you may actually make the move easier, better, and less stressful.

All it takes to move your business without losing local search ranking is a well-planned strategy, knowledge, and a bit of patience! Guess you already got all that now.

Share your moving story with us and tell us how useful you find this article in real.

Got a question? We will be more than happy to help!

How To Create Powerful Blog Posts By Mobilizing User-Generated Content

How To Create Powerful Blog Posts By Mobilizing User-Generated Content

Around 200 billion tweets and 80 million new photos are posted on Twitter and Instagram every year. Is your content targeting these???

Well, this was just the tip of iceberg! There’s an entire ecosystem of user-generated content across the web. Social media platforms like Facebook, Instagram, and Twitter are some of the major sources where you can get the hang of whatever’s happening out there.

So is it right to say you have the ideas, skills, and passion it takes to rule yet just need the right direction? If yes, then fret not, you can channel the power of user-generated content on these popular social networks to come up with some absolutely compelling blog posts of your own.

How?

Good question. Let’s unveil the mystery.

First things first…do anything but don’t underestimate the power of Twitter!

The days of Twitter being regarded as an influencer-only platform are long gone. Today, it is the main source of all news and current happenings across the globe. Social media is the ultimate platform for news these days with billions of users from every corner of the world. So if you are blogger or content marketer, this is the best time for you to harness the social media factor as your inspiration and source of your content.

User generated content can be used in several different ways from getting complete details to coming up with reaction to specific topics. In this post, we will try to understand how one can use the user-generated content to create interesting blog posts.

Why Go With UGC?

Why tell you stories when we have the facts to prove it!

UGC is considered to be:

According to a research by Forrester, user-generated content was found to be approximate:-

  • 50% more RELIABLE
  • 35% more MEMORABLE
  • 20% more ENGAGING!

That’s pretty enough of what you need. So let’s find out the process to reap the goods of user-generated content in your blog posts

Steps to Creating Compelling Blog Posts From User-Generated Content:

1. Find Your Audience

If the person meant does not get your message, it’s no use. The rule applies to content as well. Unless you don’t know who your target audience is, it does not matter how great content you have written. It needs to reach the right audience so that your efforts don’t go in vain. In short, before you fetch UGC out of a social media platform, make sure to identify your audience first.

Decide your niche and then target your audience accordingly.

BONUS: Try to keep your audience group large by covering wider niches yet always be ready to welcome fresh ideas. You can even use the Insights part of your Twitter account to dig more details about your audience.

2. Identify Your Industry-Specific Influencers and Thought Leaders

Once you have done the homework and prepared the domains list, you need to find the thought leaders and influencers in your industry. There are several tools out there you can use to track the relevant leaders in your domain.

BONUS: Don’t forget to list them as per priority and their activities on social media channels. It can prove as a great source for engaging content and topics.

3. Search Relevant, Current Topics

No one wants to stay outdated in this technologically advanced world. Given so, it becomes important that you communicate with your audience through the topics they are interested in. that’s the way you can get a content capable of going viral immediately. Many social networks including Facebook and Twitter already have a dedicated “Trending” section to show the featured current topics.

BONUS: Utilize the trends to find new ideas and create interesting content around it.

4. Get a Hang Of Upcoming Events

Keeping only a track of what’s trending won’t bring you too fat unless you keep your eyes wide open to upcoming events as well. Start ahead and lead by coming up with new content on a topic that is bound to trend in the upcoming days. Try to understand what your audience is thinking of that also matches your domain and then hit the social media with a compelling post around it.

BONUS: You can use Twitter Analytics to stay updated with the upcoming events. Using the tool, you can get complete info about a forthcoming event, including its coverage, date, and other type of demographic data.

5. The Social Media Listening Tool

Probably the best way to gather UGC…with the assistance of any reliable social media listening tool like Socialert, Sprout Social, Sysomos and more, you can receive real-time updates about your targeted keywords and hashtags. Apart from this, it also lets you filter the results based on several parameters, supported keywords, demographics, and more. Doing so helps you track the potential influencers and thought leaders in your domain and then curate the useful tweets accordingly.

Now that’s something I would personally love and that’s the reason I use it in my own business…lesser effort! Lesser stress! Quick results!

There’s also an option to run Sentiment Analysis as well as to define a specific time duration for filtering the unwanted clutter.

6. Search Relevant Info

It becomes difficult to keep track of vast social networks like Instagram and Twitter. At times, they can feel too overwhelming, making it somewhat annoying to find your way. So in order to fetch useful user-generated content out of their native interfaces, you should be ready to spend pretty much time, mind, and resources or you can be specific in your searches!

The more specific you are in your searches, the better and useful information you receive. You can use filters and keywords to focus on particular topics, events, etc.

7. Be Neutral

Just like when judging performance of people, you need to be neutral while creating your blog posts. Only this will ensure authenticity in your content and will not make your posts end up looking totally in favor or against something. The simple approach to do so is to ideate the selected matter from a different perspective.

In some cases, giving your one strong opinion can be more beneficial but that depends all on the topic in consideration and your motive. In any case, just don’t seem as if you are selling your content for some purpose. The advance search option in Twitter is also helpful in bringing you UGC based on sentiments.

8. Be Diverse

Till now, you would have understood that there’s so much about UGC and you can use it in several different ways in your blogs. In majority of cases, content marketers end up adding some viral tweets in their content. It is still a decent way to use UGC yet your focus should be on use it in a completely fresh and diverse way.

Other than tweets, there’s so much you can add like photos, memos, GIFs, compressed videos, and other such content or media. You can also put related links of other social media channels to make your content more engaging, authentic, and of course diverse…

9. Try To Form a Community

The most important rule…never ever manipulate the UGC you use from a social media network! Try to be fair and neutral, without sounding demeaning or sharing any negative comments on it. Your goal is to harness a community that does not spreads hatred or violence.

Whenever you use someone’s content, forget not to appreciate their effort and if it’s personal, you better ask them first before using their content right away. Some may have an issue even if the content is labelled as PUBLIC.

Show your readers respect and that you value their opinion and you will soon harness a healthy community.

A Few Examples of UGC Content You Can Use In Your Business…

While there is an entire pool of UGC out there on different platforms, here are just a few examples of UGC content that you can utilize for your business benefit:

  • Testimonials
  • User reviews
  • Social community
  • Feature user reviews on your Facebook dynamic product ads
  • Questionnaires and surveys
  • Show UGC in product packaging
  • Run seasonal UGC campaigns on social platforms
  • Share best reviews on social and include customer’s Instagram photos in emails

And many more….

A Real Life Example:- Starbucks’ White Cup Contest

Who doesn’t know Starbucks yet a very few know how the company utilizes customer reviews and feedback for running productive UGC campaigns. The company launched a “Starbucks’ White Cup Contest” back in April 2014. It asked its customer from across the globe to submit their doodle on the Starbucks cups as well as pictures as entries. The enticing treat for customers was that the winning entry would become the template for its new limited edition cup. Around 4000 customers showed up with their inputs within only 3 weeks. Through such a simple campaign and acceptance of customer feedback, the company gained immense publicity and hype as well as trust of customers.

FINALLY…

After going through the complete story, I am pretty sure that now you better know how you can use user-generated content for creating your own fresh, engaging blog posts. A little research and effort can enable you to garner a significantly wider reader base and traffic.

Get through these tips and you will find them useful MORE than you’d expect. As soon as readers realize that you are providing fresh and info-rich content, they will start connecting to you and you ultimately become a reliable source.

So what’s your strategy to use UGC? Do share your valuable opinions in comments.

Google Search: How The Search Giant Works

Google Search: How The Search Giant Works

Google and the Internet continue to be a similar thing for the majority of people even today. Every second million of searches take place…do you know what makes it possible?

We know and in this blog post, we will share with you the insights about the way Google Search works!

You may be searching something everyday on Google and never gave a thought to how it happens. It’s acceptable…but don’t you want to know? We bet you do and this post will help you understand the process in detail. So no more Google mysteries or scratching heads thinking what on earth Google considers when it comes to search! Here we will discuss in detail the three stages of Google Search – Crawling & Indexing, Algorithms, and Spams.

1. Crawling & Indexing

Not even millions or billions, but the search on Google happens in trillions! A query starts earlier than something is searched, where the process of crawling and indexing the hundreds of thousands of documents continues.

Let’s get the facts straight…

Google now processes over 40,000 search queries every second on average, which translates to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

How It Works…

Well well… these are the two founding processes that make it possible to collect and arrange all the info on the world wide web in order to bring only the most meaningful and relevant results matching your search query. Google’s index range is more than 100 million gigabyte and the credit goes to the 1 million hours spent in computing to build it.

The process is simple. The search giant first finds the information with the help of crawling and then organizing is done by indexing them. Check out the detailed info below.

Find Info With The Help Of Crawling

Also known as web crawlers, these are used to find publicly available pages. This software go through the web pages, follow the links on these pages, and ultimately fetch data back to Google servers.

For this purpose, it uses past crawls and sitemaps. Attention is paid to the new websites or modifications in existing sites as well as dead links. Everything from listing the sites to crawl, how often to crawl them, and what numbers of pages to fetch out of each website. Note that Google NEVER accepts any kind of payment for crawling a particular site more than others.

Organize This Info With Indexing

After the info is crawled from different web pages across the web, now comes the turn for organizing this fetched data. The web works more like a public library where there’s no filing system but the continuous addition of new books. During crawling, Google collects web pages and on the basis of their relevancy, it creates an index. After this, you come to see the search results when you enter a query.

From a heading to a single word written on a particular page, Google keeps the record of every info from the most basic level and then with the help of algorithms, it finds the results according to your search query.

That’s where the whole process becomes all the more complex. There would be thousands of pages with the same name yet Google won’t show you that many when you type it, for example, Apple. You might be looking for anything on Apple like images, videos, or info. Here Google algorithms work differently and using its Knowledge Graph, it surpasses keyword matching to bring better results from the pages that may be useful to you.

2. Algorithms

It’s obvious that when you search on Google, you want the results not a pile of documents or web pages threw over you at a time. This is where algorithms prove to be useful by surfing through clues so that they bring back only the most relevant results matching your search query.

Algorithms can be expressed as computer (automated) process and formulas that accept your input (search query) and bring you back the suitable results. In the present time, Google’s algorithms depend on over 200 unique factors (otherwise clues) which are responsible for estimating what the user wants.

The clues can be anything from the keywords or content written on the website, how updated the content is, your location, etc. Under Google Search Projects, the company works with more than 21 projects to help the search process and the results pages as well. The technology behind all this math is constantly updated and innovated to provide better results and search experience to the user.

A new algorithm is made from a simple idea on how to enhance search. Using data-driven approach, all proposed algorithms then go through deep quality testing and analysis before getting finally released.

Sometimes, these are released as a testing in beta phase to know the reaction and results.

3. Spams

Google is no exception from spam and every day, millions of spams are created and added to the web. The company aims to fight spam with a mix of advanced computer algorithms and manual techniques. Spam sites, as you may know, try to outscore the web with black hat techniques. Spam sites can be in different in appearance, size, and shape. In order to top the search results, they often do keyword stuffing and uploads invisible text to the screen. The result…the relevant ones get lagged behind and users compromise useless results for their queries.

There are more than 10 types of spam as per Google, but fortunately, Google is able to identify most of the spams and ban or demote it automatically for using the tricks. Apart from the automated ways, the company also fights spam manually by reviewing sites.

Alerting the Website Owners…

Whenever an action is taken manually on a website, Google notifies the site’s owner regarding the issues so that they can take measurable action to fix them. When site owners do not optimize in spite of warnings, then Google finally demotes them.

Feedback

Google welcomes feedback from site owners when a notification is sent to them. As soon as the changes are made and issues are fixed, they can request Google to reconsider their website for ranking. This process is ongoing and handled manually. If you look at the past reports, then the majority of sites submitted for reconsideration were actually affected manually with spam activities. They can be suffering anything from the traffic flow to algorithmic change and technical glitches which prevent Google to access the content on these sites.

Summary…

All in all, Google makes every possible effort behind the curtains to keep the search process as smooth and relevant as possible for users across the globe. The combination of innovative algorithms and manual reviewing makes it possible for the search giant to maintain the web of queries and answers. Even when there are so many details available on the way search works, it’s still only an estimate of the real factors that Google considers. Yet if you are a website owner, you can anyway take care of what Google doesn’t want you to do!