General Data Protection Regulation (GDPR) – Everything You Need To Know

General Data Protection Regulation (GDPR) – Everything You Need To Know

 

EU – a European Union regulation governing consumer’s private data will gain regulatory power in May 2018. By introducing GDPR – General Data Protection Regulation, the body will impact the way businesses across the globe manage privacy.

The GDPR 2018 takes into account the much-awaited government guidance on how EU member states manage the personally identifiable info. Such a level of regulatory overview of consumer’s personal information is unprecedented and demands the highest level of privacy protection from the companies’ end or – suffer immediate financial consequences.

We have shared some helpful information in this post to help marketers and businesses understand not only what GDPR is, but also find out how it will be implemented, affect businesses, consequences, and precautionary measures to be taken.

 

How Did GDPR Come Into Limelight & Why Companies Should Be Alert?

EU has announced several parliamentary measures in the past to offer the highest levels of security of consumer’s personal data and GDPR is the latest in the list. The regulatory body says the protection of a natural person with respect to the processing of their personal data is their fundamental right.

While laws of some regions like the United States are more inclined towards businesses, the EU has always favored a ‘consumer-first’ opinion. The EU is more protective about consumer privacy and has been for many years. With the introduction of GDPR, it seeks to execute globally with a more comprehensive and broader law backed by serious fines and legal consequences. The fines might account for 4 percent of the total global revenue of a company – which is enough to cripple any business that is found breaching the policy.

 

How Will European Union General Data Protection Regulation (GDPR) Affect Business All Over the Globe?

Knowing the user data can pass beyond the borders of the EU, the GDPR data protection seeks to protect all EU citizens regardless of where the data travels. It implies, any company, located anyplace, with a database of EU citizens should abide by its rules.

In short, the business of all size with EU citizen is bound by GDPR – no matter micro business or a multinational brand. To comply with the regulation, companies have two possible options – they can either block all EU users from using their product/service ( which might be an unrealistic option for a multinational brand) or adjust their policies and processes to comply with the new rules.

 

What Does GDPR Entail

GDPR aims to protect user data in every way. It operates with a point of view that data collection and processing offers the search engine the majority of businesses run on. However, it rigidly aims to protect user data throughout each step and serve the consumer full control over their data and how it is processed.

To be GDPR-compliant, a company must handle its consumer data with care and offer different ways to consumers to check, control, monitor, and even delete their personal information whenever they want.

Being GDPR-compliant means the companies are giving their users authority over their info and taking all measures to protect their rights. Protections are all about processes and communications that must be simple, clear, and concise and executed only after explicit and affirmative permission of the data subjects.

 

How Does GDPR Plan to Protect Consumers’ Right?

Heavy Fines – Breaching can result in up to 20 million Euros fine or 4 percent of annual global turnover. There are some infractions that may cost little less, yet are still significant.

Compulsory Breach Notification – Any data breach means a risk for the consumer’s rights and freedom. So it must be immediately reported within 72 hours of finding it. Data processors should notify the customers without any delay as soon as the data breach is discovered.

Broad Jurisdiction – EU General Data Protection Regulation applies to all companies and businesses with EU citizens, no matter where they live.

Simple and Clear Consent From Data Subjects – All consents required from the data subjects should be simple, understandable, and written telling the purpose. There should be a way to reverse the consent in case required.

Better Systems and Processes – GDPR operates on the model of ‘privacy by design’, which means the processes should be built with data protection as the core aim, and not as just an afterthought.

Copy of Consumer Rights – The data subjects should have the right to get copies of their personal data and info on how it is processed and the right to be forgotten (also called Data Erasure). Moreover, customers should be able to move their data between service providers.

More Protection For Children – As kids are more vulnerable and less concerned for risks, the GDPR 2018 includes guidance parental consent for some services for children below the age of 16.

 

What Can Companies Do?

Here are a couple of things companies can consider when planning to prepare for GDPR:

Employ a Dedicated Data Protection Officer (DPO): The GDPR puts the liability on data processors and controllers, so there must be a data protection officer to look after all the operations. Compromising some cost for the reputation and revenue of your company isn’t a good idea. To comply with GDPR, consumer info must remain private and safe, and hiring a professional officer to take of the matter is worth any risk.

Advanced Privacy Tools: The companies are coming up with new solutions to keep up with the rule. To stay compliant, you can work data protection officer and IT team to create a solution that works best for your product/service.

Audit Data Security System: Another good way to guarantee compliance with GDPR is to execute a thorough audit of your existing data security system and fix any loopholes and issues before there’s a breach and you suffer the penalty.

Integration of IT and Marketing Teams: Pretty soon you may need to rely on your IT department for much more than dealing with cybercrime and monitoring & implementation of new strategies. Integrating the two fields will help you come up with the best solutions to stay compliant with GDPR meanwhile not compromising your businesses for the same.

Train Your Staff: While the main responsibility is on the shoulders of your security staff, any individual who handles info or is indulged in the process must be educated about GDPR.

Hire Third-Party Providers (who are GDPR-Compliant): From your email service provider and CRP service to marketing and PR agencies – you can be at fault due to breaches made by the processors you work with. So you should make sure the data processing is in compliance with GDPR in every aspect.

 

Are You Prepared?

While this post will help you prepare for the general data protection regulation, there’s still no solid clue as to whether companies are all arranged for the change or still baffled. The best you can do is stay updated and follow all the measures to comply with the general data protection regulation.

 

Affiliate Marketing : The Easiest & Fastest Way to Make Money

Affiliate Marketing : The Easiest & Fastest Way to Make Money

Is affiliate marketing a good source of income?

While that’s one of the most frequently asked questions and several bloggers and marketers will tell you it is, let’s be honest.

Affiliate marketing can be an incredible way to get RICH quick only when done right.

You need more than just an affiliate link to earn dollars – time, patience, and a lot of strategies will help you succeed!

Given that, can you become a successful affiliate marketer then?

Of course, you can! And here’s how to rock it.

 

What is Affiliate Marketing?

Affiliate marketing is the best way for some extra income, or you can make it your profession too. In simple words, it is the oldest and the most effective forms of marketing where a person refers someone to any online product/service, and when the other person buys the product on your recommendation, you get a commission from the seller.

affiliate marketing

Concept of Affiliate Marketing:

The entire concept of affiliate marketing is based on revenue sharing. Got a product and plan to sell more, just offer promoters a lucrative financial incentive through an affiliate program. Enjoy!

Got no product and still want to make money? Promote a product that you feel has value and earn a commission when people buy it.

When you promote products of others with a motive of getting a commission, you become an affiliate marketer.

Now you know the basics of affiliate marketing and interested in making money out if, what do you do next? You choose the best affiliate marketing program for you!

Affiliate marketing business is governed by some guidelines, strategies, and rules. Not every type of product or program is going to bring you dollars. To make sure you invest your energy and time into the right one, here’s how to make the right choice.

How to choose the highest-paying affiliate Marketing Program?

Affiliate marketing is all about making more and more money as quickly as possible without offering any product.

The key here is to choose the most profitable network that will bring you the best outcomes. Not all affiliate programs are equally profitable. Your well-executed marketing efforts can get wasted if the program you chose isn’t paying out good commission.

The best trick to choose the highest-paying affiliate marketing program is to find a profitable market first and then find out the affiliate programs within that market.

niche

 

Filter Down the Most Profitable (Not the Most Popular) Niche:

For most marketers, searching the perfect niche for affiliate marketing is one of the most annoying aspects.

A niche is any highly-specified market. It could be anything – like ayurvedic shampoo, wooden utensils, or organic cloth washing soap. Ayurvedic shampoos is a smaller market with less number of people buying it. This means the niche is easier to compete with than going against other shampoo titans like Tresemme or Dove. You should know the popular and trendiest shopping products (use Google Shopping Insights), cosmetics and other essential items

The idea behind choosing a highly-specified market is to start building authority in a specific market first and after getting enough traffic, gradually expanding to the broader market.

Suppose you have good knowledge of health and you choose it as the niche for affiliate marketing. You have 2 content writers, producing 8-10 quality contents per month and an SEO guy for basic SEO and their marketing. Now the problem is – the market is highly competitive for the niche “Health,” and it’s almost impossible to gain high authority in a short period. Eventually, low authority will result in less popularity of your blog, less traffic, and fewer clients who will buy from your blog and ultimately you’ll get less commission :(

Now let’s assume the other situation.

This time you have chosen skincare for men as your niche. Skincare for men has approx. 50-55% (*depending on the location) less competition than the health market. Now again, you’ve 2 content writers producing 8-10 quality content per month and an SEO guy for the basic SEO of these contents. This time, chances are very high that you’ll build a high authority in the niche “skincare for men” within of 3-6 months (*period depends on the frequency and quality of content you offer, and your marketing techniques).

So did you get the difference? Targeting a more popular niche is only going to increase your load.

 

It’s smarter to focus on a popular yet specified niche for reaping the benefits of affiliate marketing.

 

Always remember this Golden Rule: The key here is to target the broad category that you’ve researched and then use it to develop smaller niches within the same.

First master in a small niche and then spread your branches gradually.

Once you have decided the niche to target, next, you’ve to test your niche against:

  • Demand
  • Competition, and
  • How much money it will make in return.

To determine all the three aspects mentioned above, you need to check the most basic keywords on Adwords Keyword Planner. Make sure to double-check your keywords against 3 metrics, i.e., searches, competition, and CPC.

Searches and CPC of most keywords should be high while the competition should be medium or low.

 

Now Choose the Ideal Affiliate Program For You:

Now that you have successfully selected your niche for affiliate marketing, it’s time to choose a best-fitting affiliate program for you.

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Before you do so, here are some related terminologies that will help you understand the concept of affiliate marketing better:

 

  • Affiliate Marketplace/Network – Works as a database for affiliate programs in different niches.
  • Affiliate Software – A software used for creating affiliate programs for a company’s product.
  • Affiliate Link – A specific tracking link offered by your affiliate program for tracking progress and performance of your affiliate promotion.
  • Affiliate ID – Much like an affiliate link, but several affiliate programs provide you with unique affiliate ID that can be added to any page of the product website.
  • Commission Percentage – The percentage of commission that you will get as affiliate income from every sale.
  • 2-tier Affiliate Marketing – It’s a method where you recommend others to join affiliate programs, and when the sub-affiliates make a sale, you also receive a commission. Pretty much like multi-level marketing (MLM), this process is also known as the sub-affiliate commission.
  • Custom Affiliate Income/Account – A custom affiliate income or account is provided to those affiliates who bring the most sales for the company.
  • Custom Coupons – Some companies allow their affiliates to create custom coupons. These coupons are also helpful in tracking sales. Custom discount coupons also help in increasing affiliate sales.
  • Product Website – These websites are sites created around the products offered. Such sites provide details about a product (s) including description, reviews, testimonials, specifications, and more. The primary purpose of a product website is to promote a product, regardless of who sells it.
  • ThresholdThe payment threshold refers to the minimum accumulated commission an affiliate must earn to initiate a payment from the affiliate program.
  • Cookie Period – A cookie is a value saved on the client’s system. By default, cookie duration is 30 days. Now if a user visits your site via an affiliate link and buys the product within these 30 days, the associated affiliate will receive the commission for it.

The best places for beginners to find affiliate products are ClickBank, ShareASale and Commission Junction. Depending on your niche, you can choose the best affiliate products to promote and earn a commission.

Here are the top 5 Affiliate programs along with their pros and cons:

  1. Google Adsense – Google Adsense is the most popular affiliate program. The platform is owned and run by Google and ranks as the most profitable affiliate network at present. Publishers who’ve signed up for the network are offered advertisement units and invited to monetize ads posted by Google on their website or blog via their account. You are given a unique code for generating ad codes for your site and get started.

The Pros:

  • Less traffic required (100 or more/day).
  • Multiple options to monetize other than ad posting, including feeds, mobile sites, online games, searches, videos.
  • Multiple ad formats – display ads, link media, text ads, and video ads.
  • 30 languages apart from English to apply while working.
  • Better revenue share.
  • You can select the payment option as per your need.

The Cons:

  • Strict rules on the uniqueness of content.
  • No option to withdraw money below $100.

 

2. Amazon Associates – Amazon Associates is the most diverse affiliate program that covers around 16 million products and millions of affiliates across the globe. The mechanism of the platform is highly convenient and user-friendly, which makes it a perfect money-making option for people who have no technological background. There are some advanced features available to the publishers, for example, APIs. You can choose from high ticket or small ticket market affiliate program.

The Pros:

  • Simple, Intuitive, Clear, and best program for both rookies and experts.
  • Flexible – more than 1 million products to promote on your site.

The Cons:

  • Low commission (roughly 4%).
  • The payment model is little unfavorable. You can’t withdraw money before the sales complete 60 days.

 

3. Commission Junction – The CJ Affiliate is one of the most expensive affiliate programs. It covers the primary listings and merchants of a high class. It’s more like a tailor-made option for the online retail industry. There is a wide range of creative sizes offered by the advertisers. You have full control over the performance of the program. Being an extensive affiliate network, it has emerged as one of the most popular and ideal affiliate channels till date.

The Pros:

  • Benefit from the vast network. With thousands of merchants and flexible terms.
  • 20% commission on every deal.
  • Payment at the end of each month.
  • Excellent reporting capability for performance optimization.

The Cons:

  • Constant monitoring and management, which might be overwhelming for beginners.

 

4. ClickBank – It’s a program that has been especially designed for the affiliate program for people with a good background in the digital world. There more 12000+ vendors, one million affiliates, and secure payment terms. You can’t rely on it as an affiliate program. It’s just a payment processor with a pinch of great affiliate marketing element.

The Pros:

  • 6000+ products available for promotion. After you get the ID, there’s no need to register each product individually.
  • Products sold are mostly digital, implying more commission (up to 70% of sales in the best case scenario.
  • Assured payment directly to your account every week or bi-weekly.

The Cons:

  • The first payment is affected by customer distribution and payment threshold.
  • Any harm to the product sold on your site or a product scam can negatively affect your repo and income as well.

 

5. ShareASale – The platform has around 3, 800 merchants listed, where the majority of them are ShareASale exclusive (no similar products available anywhere else). The premium affiliate program offers you multiple options like – Average Amount Sale, Average Commission, Earning Per Click, and Reversal Sale. You get a suggestive illustration of the performance of your campaign on the basis of uniqueness and attractiveness.

The Pros:

  • A vast network of 3,800 merchant partners, offering completely unique products.
  • Multiple options for comparison.
  • Quick payment. Payment on 20th of each month and minimum balance required is only $50.

The Cons:

  • The reporting interface is bit outdated and less intuitive.


Now that you’ve understood the basic terms related to affiliate marketing and the best programs to choose from, it’s time to list the key points to consider while comparing various affiliate programs.

Here’s the checklist:

  • Relevancy – Make sure the Affiliate program has the products relevant to your niche.
  • Domain Age – Check the domain age of the website.
  • DA and PA  – DA should be minimum 25.
  • Spam Score – The spam score of the website should not be more than 5.
  • Monthly Traffic – With the DA of 25, traffic should be around 4-5k.
  • Location Covered – This entirely depends on you that whether you want to target the local or global market. We would suggest you target the global market as it’ll have low risk and high commission.
  • Commission – Choose the affiliate program with the maximum commission. It may vary from 2-7%.
  • Threshold – It is 100$ most of the times. The lesser it is the better for you!
  • Cookies period – The more the better. 45 days is the maximum cookie period.

 

Some obvious but essential tips:

  • Don’t just default to the high commission product in the category.
  • Pick the one you think is the best for you.
  • Find out the threshold for payment, payment frequency, payment method, and other factors, so you know how and when you’ll be paid.
  • Familiarize yourself with the chargeback policy, detailed in the affiliate terms.

How to Promote Affiliate Products?

Promoting affiliate products is the backbone of the entire game. If you are not advertising the products well over the Internet, you won’t get any sales no matter how great the products are!

But how do you promote products for the best results? Here’s some help.

Review posts: Reviews are a great way of not only interacting with your customers but also informing them of products. As the author of reviews, write something about the product and leave a link from where people can buy it. You can also try to feature a product on their blogging or social networking channel. In return for the honest feedback, you can provide a discount or a free product for trial to the review author.

How-to articles: A how-to article works well whenever it comes to promoting affiliate products. It works best for technical products or a product that needs instruction for using it. You can write DIY articles in different formats like tutorials, tips and tricks, complete guide, and more. These articles are not only handy for the consumer but also improves your search engine ranking.

Add banners and buttons to your site: Banner ads work well when you start getting targeted organic traffic. For many, the majority of conversions come from banner clicks. DON’T add too many banner ads or buttons on the entire site or sidebar as it will do nothing but confuse and bother your reader.

social-channles-image-01

Social Media: You can promote your products on various social media channels (Facebook, Google Plus, Twitter, Pinterest, etc.) for brand promotion so that people know and talk about you. You can also promote your Affiliate products via YouTube Marketing.

Coupon Posting: Post offers coupons on various coupon posting websites with your business name so that people can visit your website and you get traffic and popularity.

E-mail Marketing: You should have an email newsletter subscription format so that people can subscribe to the monthly newsletter. Apart from that, you can collect the database of users’ email (the more you can get the better) and send them emails regarding the products you are promoting through your website.

PPC and other Paid ads: Once you get some visibility and brand awareness, you can run paid campaigns on Google and Facebook. This is for later phase.

SEO: SEO is an excellent approach for promoting your affiliate products overthe  web. Even though it’s difficult, you can improve the visibility of the products via organic or algorithmic search results. You wouldn’t get instant results, yet it’s fruitful in the long term.

Forums: Find some popular forums in the niche of the products you are offering and leave feedback and reviews there with a link to your product website. Many consumers visit forums for help and queries, so it’s a great way to promote your product on such a platform where people are already looking for info about it.

Backlink and channel following: You can search for some affiliates who are doing great and can follow their backlinks and channels from where they are promoting their websites.

BONUS – 3 Things no one will tell you about Affiliate Marketing

There are 3 secrets that people rarely tell about affiliate marketing:

  • The earnings can be big, but it’s not necessary that it will remain consistent forever.
  • Even after meeting the minimum threshold, there can be a delay before you get paid. Sometimes the customer may want to return the product; you will not get paid until it’s resolved.
  • You might get rejected as an affiliate for no reasons or for not meeting the standards by some affiliate programs.

So now you have enough good reasons to join the network of affiliate marketing. It’s a decent way to make income by promoting things you like, or your audience loves.

The wiser decision is to partner with reputed merchants, who offer you decent commission and your readers good discounts.

There’s no need to shy about putting affiliate links wherever you can. Only advice is to promote only those products that you have tried, or you are sure about. Make a vision for the long run with quality content that speaks to people. Getting the audience to believe and like you are the base for creating a successful affiliate empire.

100% White Hat Technique To Get Free Wikipedia Backlinks

100% White Hat Technique To Get Free Wikipedia Backlinks

Do you know how to get Wikipedia Backlinks?

If no, then you better start today!

There’s probably no marketer who wouldn’t like several authority links…from Wikipedia…icing on the cake! Wikipedia is regarded among the best, oldest, and the most popular authority sites on the Internet, making Wikipedia backlinks significantly powerful and useful links in the world of SEO.

Wikipedia backlinks continue to be effective in present day too! The site is not going to lose loads of traffic, authority, and reliability in the near future, so adding your website to Wikipedia is the best bet.

Today in this article, I am going to share the trick behind building multiple Wikipedia backlinks (or from any other authority site) with the help of some really cool techniques.

This post deals with white-hat tricks to get:-

  • Powerful Wikipedia backlinks
  • Relevant links from other authority sites
  • High-quality traffic
  • Do it all in one go

Why You Should Care – Use of Building Wiki links

After continuous practice and a little of the experiment, I’ve finally cracked the successful and EASY way to list my website on Wikipedia. But why you should bother?

Well, Wikipedia is the first to show up in search results whenever a query is entered. That makes it a REALLY authoritative site. Given that, having a backlink from the site itself can act as an impressive endorsement for your website. Interestingly, Google also loves relevant links from Wiki as these links are analyzed by real moderators. Get listed on Wikipedia is also helpful in generating high-quality traffic to your site.

Besides, when your website is linked with a Wikipedia page, it generates more links from other sites that are looking forward to your site as a reference. Great isn’t it!

When it comes to building backlinks, you get 3 ways to do so. Below I’m explaining each in brief.

  • Dead link opportunities:- A Dead link is the one which is no more active in nature. It implies that the content on the page (which link refers to) is no longer available. Now for a marketer, (and of course for Wiki moderators or other people looking for it), the link needs to be updated or fixed…and it can be your content inside it! Like any other site, Wikipedia also suffers dead and broken links. So it’s a great opportunity to build links by offering them the content they need to update or fix that dead link.
  • Broken link opportunities:- Pretty same goes with this way too! Check for the broken links and it will take you weeks. So what’s next? The SEO savvy marketers know it well if a link is broken on Wikipedia, then it would be broken for all the sites linking to it. Offer them relevant content and it might be your link replacing the broken one.
  • Unique link opportunities:- One can easily create a Wikipedia account and it implies that everyone can get access to their own link building opportunities on particular pages. Theoretically, one could simply go in and edit a page and put their own links to their articles in the suitable sections. This can be done by adding fresh content to the page that enhances the structure and info on the page. The new content can be in the form of a new sentence, para, or even a completely new section.
    But that’s not the perfect way! For a safer bet, you can simply go in and edit the content as a genuine Wikipedia citizen, fix the broken links, and add new findings wherever possible. every change is subject to admin approval, or your changes can be removed. The main thing to note here is that every change is subject to admin approval or your changes can be removed. But still, in the best case scenario…it might be your content what Wiki picks to update!

 

The Perfect Blend – Using all three altogether

There’s really no problem in applying the three opportunities altogether…unless it doesn’t become like you are flooding Wikipedia with your own links. The blend of three gives you a perfect spot of flexible, easy, and powerful Wiki link building trick. While Dead links can be used for building Wikipedia backlinks, broken links prove useful in getting links from authority websites, along with adding unique links to Wikipedia pages.

It’s free and easy…but how do you locate the opportunities amid such a diverse ecosystem of Wikipedia?

You have 2 options here.

Use a tool like Wikigrabber Or Google Advanced Search

Use WikiGrabber

WikiGrabber is the best tool to find link building opportunities throughout Wikipedia..

How to use WikiGrabber appropriately

Simply enter a relevant search query in your niche and the site will show the list of all related pages on Wikipedia with a deadlink or need a reference. For example, I searched the term free online marketing tool in this case, and below are the results that showed up.

free online marketing tool

By default, the results will first show the links that need citation and then the broken ones. You can also use a filter to access them accordingly. The opportunity is really high, so grab your chance with WikiGrabber to get going.

Get Wiki Backlinks With the help of Google Advanced Search

If you don’t feel like going ahead with the tool, you can always rely on Google. Go to Google and use:

site:wikipedia.org “Keyword phrase” “dead link”

For example:

Google Advanced Search

When used for the similar term, it showed the results as seen in the image above. Now, by using the same CTRL + F, you can locate the dead links. It’s simple too but the only catch is that it needs a little bit of more legwork in finding the suitable pages.

Take action – Building Wiki Backlinks Yourself

Now you have everything you need to get started – whether you are using WikiGrabber (or some other Wikipedia link building tool) or Google.

Let’s understand this with a real example…

I will explain you the complete trick with a live example.

I ran through WikiGrabber with a specific keyword – chatbots and this is what the page showed up when filtered for dead links:

Building Wiki Backlinks Yourself

Now I liked this highlighted link more as there’s already a similar post on my blog (regarding artificial intelligence and chatbots), so I am going forward with this link here.

Now when you click on the link, it will take you to its Wikipedia page, which looks somewhat like:

Wikipedia page

Now by using the CTRL + F command, we can find the dead link here

When clicked, the page opens but shows no content.

Taking Over The Global Marketing

As you can see, it is related to artificial intelligence, so I have decided to update my blog on Chatbots: Taking Over The Global Marketing a bit and use it here as it’s also on AI.

TIP: For those who aren’t aware of what the page used to look like earlier, they can simply copy and paste the URL on Wayback Machine tool. It will show you content earlier posted on the page, letting you find out if you have relevant content to submit or need to write new.

Anyway, let’s come back to the topic. So here’s relevant content, now it’s time for the interesting part.

Pick the dead link and pass it on to professional tools like Ahrefs or SERPed to find out the total number of backlinks pointing to the page.

Ahrefs or SERPed

As visible, this page has total 10 backlinks and 10 domains pointing to it.

While more than 30 means it’s worth the effort, you can still go for the ones with lesser link (and nothing to worry here even if it’s <30 as it’s just an example).

Now you will get several Webmasters options to write to. Remember that you should take time to write new content if you don’t have relevant one.

You can create new or update the one you already have according to the requirement of the page. Ensure that all boxes mentioned on the Wikipedia page are ticked in order to be used as a reference.

Next, you need to export the websites list from Ahrefs which are linking to the dead link at present and check the contact details thoroughly. You can use a tool like Hunter for this purpose.

Hunter

Now all you gotta do is simply send the outreach emails to each to inform them about the broken or dead link and your content for replacement.

How To Create And Maintain Your Own Wikipedia Account

As already told, anyone can create an account with Wikipedia and it’s absolutely FREE! After you have created an account, you are all set to follow the steps as mentioned  in this post and start updating citations, dead links, and more. Once the changes you made are approved, you are all set to put the link to your site on the targeted Wikipedia article.

Things to remember

Here are a few pointers to consider before adding your links:

  • The article you submit with editing, it will go under human moderation so keep it genuine and relevant.
  • A link with poor quality content and no value to citation needed or dead link will not get approved.

So make sure the content you provide is relevant or if you don’t have it then take time to write it.

How To Edit An Article For Inserting Your Wikipedia Backlink

You might wonder what it takes but actually editing an article in Wikipedia is really easy. All you need is to find what you need to edit and start editing.

  • Click on the edit icon and Wikipedia editor will open.

Inserting Your Wikipedia Backlink

NOTE- You should be logged in to your Wikipedia account.

  • Now add the citation needed or update the dead link.

After you have done all changes, preview them and ensure everything is right. Then fill the edit summary with the changes made and click on “Save page.” You may need to see if your changes have been approved.

Wikipedia account

The Final Call – Recap

So we are finally done! This was the roundup of white hat tricks to build as many Wikipedia backlinks as you want without having to sit whole day. I was thinking why not take a quick recap of the complete story!

Having Wikipedia links is more than just having a few links on their website. It brings you more, high-quality traffic as well as great many backlinking opportunities with other sites.

We came to know 3 opportunities for building these links:-

Dead Links- The no more active links according to Wikipedia.

Broken Links- The links from third-party sites that were linking to the same page.

Unique Links- Opportunity to put your own links to Wikipedia pages.

Also, we talked about using 2 ways to find the dead links on Wikipedia, which are-

  • WikiGrabber Tool
  • Google Advanced Search

And tools like SEMRush, Ahrefs, or more to find the broken links on different sites linking to the same article on Wikipedia. Once there, you just need to request the webmaster to add your content in place of the old one.

For unique links, you should have a Wikipedia account and remember not to spam your links all over Wiki. you can include your 1 link for every 10-12 links you submit.

That’s all! There’s probably nothing left now than heading to Wikipedia and getting started with link building.

Tried this strategy? Share your experience with us or leave your feedback on how good you found this strategy in comments below.

7 Incredible Free Features of Paid SEO Tools A Marketer Should Know

7 Incredible Free Features of Paid SEO Tools A Marketer Should Know

Is your business in need of SEO but short on budget? We got your back.

Undoubtedly, SEO is need of the hour and there’s probably no brand/business online which can sustain without it. So when you know how important it is, you wouldn’t want to miss any opportunity to benefit from it. But everything comes for a price…and SEO tools are no exception. Yet you can still make a significant difference using the free features of the popular paid tools.

We did a little bit of research to round up some of the best features of paid SEO tools so that every marketer gets a treat (You can also check our collection of top 12 online marketing tools here). So why waiting for Christmas…let’s check out the details below.

NOTE: From beginner to the expert ones, these features are of great use for every passionate marketer.

Moz’s Keyword Explorer

Even though the usage is limited to 2 queries daily, Moz’s Free Keyword Explorer is of great use for finding the right keywords. So while you can’t do a complete website analysis with its free usage, you can still begin your keyword research and gather the initial keywords.

moz’s_keyword_explorer

It offers you keyword ideas and search volume along with useful insights such as keyword difficulty. The tool further lets you manage, review, and export the report to CSV. What sets Moz’s Keyword Explorer apart is its ability to show additional info and run a SERP analysis. The extra details include page and domain authority, backlinks, etc.

There’s an option to sign up for free trial and analyze more keywords.

AuthorityLabs

AuthorityLabs is a widely used paid SEO tool among marketers, yet a very few people know that it can actually be used as a free tool. The free tools offered don’t require you to sign up or subscribe. All you need to do is just select a tool from its Free Tool Page and submit some info like your email ID to get the access link.

You can use these free tools for running basic SEO audits and do research. You even get support for free tools!

Screaming Frog

The SEO Spider and SEO Log File Analyzer by Screaming Frog are two free tools offered by Screaming Frog. it is pretty helpful for doing technical audit of a website. It crawls and then scans a site’s links as well as media including images, codes, et to fetch necessary info and offer reports.

Screaming Frog

You can track around 1000 log lines and 500 site URLs , excluding customer support.

Moz’s Open Site Explorer

The Moz team has another tool for the free users. It provides you an insight of a site’s outbound and inbound link model. The Open Site Explorer further displays the top domains that link to the website. These info can be organized as per DA, domain authority, spam score, etc.

You can easily find damaged links on your site using this easy to use SEO tool.

Topvisor Free Keyword Grouper

The Free Keyword Grouper by Topvisor helps you design a complete keyword model on the basis of page relevance. It’s pretty fast and takes only a few seconds to perform. First you need to upload your keyword list and analyze the SERP rankings in order to fetch relevant pages and shortlist keywords using the tool.

BuiltWith

Want to find basic info about a site? BuiltWith is your best bet! It provides you complete information regarding any domain present on the web. It includes list of technologies used for building a site. These technologies comprise of encoding, javascript libraries, servers, and more.

Note that the individual domain searches cost you nothing yet you require to buy a specific plan in case you need more.

WordStream’s Free Keyword Tools

You get a powerful set of keyword tools with WordStream. These can be used for both keyword research and grouping. What make them great is the ease of use and smooth interface. It fetches keyword suggestions, PPC data, search volume, and opportunity store.

WordStream’s Free Keyword Tools

All you need to start using the tool is to register email ID and enjoy all the data right in your inbox. Remember that if you don’t register your email address, you will be shown only first 10 keywords.

A Few Words…

So now you know that it doesn’t always cost too much to enjoy the best of popular tools. You can gain much more from the free features of top paid SEO tools. So feel free to use one, a few, or use a blend of all the tools mentioned above, in any case you are going to benefit from these super-useful SEO tools.

How LinkedIn Sales Navigator Helped My Business Grow by 42.7%

How LinkedIn Sales Navigator Helped My Business Grow by 42.7%

Are you on LinkedIn and you’re serious about generating high-quality leads? Then you better be systematic with the way you search and approach them.

Well today, I’m going to show you 9 amazing techniques of LinkedIn Sales Navigator to GUARANTEE that you get extensive potential leads and possibly, more conversions!

These techniques have helped me in increasing my leads by 42.7% and a flood of views on my LinkedIn profile.

In this post, I’ll reveal the exact techniques that I used for getting the best out of Sales Navigator for my business.

But First, My Quick Story…

6 months back, my partner and I decided to find new sources for getting projects. Until then, we were getting projects from a single source. So now we were in search of some very powerful source that could actually help us in getting potential leads and growing our business globally (and possibly as many projects :P).

Initially, we started exploring things and there we found the LinkedIn Sales Navigator!

This underrated tool has come to mean more to our business than Facebook, Twitter, Instagram, and Snapchat combined altogether.

With more than 400 million members worldwide, LinkedIn has a huge pool of potential leads. Every second, 2 new users sign up for LinkedIn. 128 million of the total users are only from U.S. i.e. 30% of total annual LinkedIn users.

Despite its great usefulness, I am damn sure you’d also ignored using Sales Navigator in your marketing strategies. Right? You are not alone. Main neglectors beings the B2B companies, the tool is still underrated due to less knowledge and its complex features.

That’s just not true!

Another problem that businesses find with Sales Navigator is that they don’t know its full potential and what wonders it can do to their lead generation campaigns.

Now that it is available with the improvements and a lot of new features, you can simply sign up and start boosting your sales.

I know by now you dearly want to implement Sales Navigator in your LinkedIn profile, let’s dig in.

1. Using Lead Builder For Filtering Prospect Searches and Making Your Sales Target Profile.

The Lead Search feature of the tool has been fairly improved. You can access the Lead Builder from the right of the search box in the Sales Navigator tool. The platform has added new enhancements which open more doors for finding the opportunities to filter search results (pick from the 22 available search filters) and engage with the leads. It has a lot of other useful features to play with and benefit from.

Entering a new territory without having knowledge of the same can be a big risk. The same rule applies to your business as well. You should first get complete details of the audience or goals you are targeting before jumping off to the Lead Builder.

This information can be anything important like its address, its niche, the size of the company, industry, title, affiliation, type of content they share or cover and more. Selling on the platform is a great way of searching, reaching, engaging, and building professional relationships worldwide.

Getting Started

To get going with the tool, click on Settings and at the end of the page, click on Import to Sales Navigator link to import contacts.

Another new feature of the tool, the import will show all the notes and tags you have put to your connections.

Now from the available filters, choose the one according to your choice or you can stick to the traditional Boolean search.

Using Lead Builder For Filtering

Your initial search results will be listed, which can be further shortlisted with the help of other filters on the left pane.

Once you are on the results you desire, click Save Search.

To recreate a search in future, just enter the name and the info will be displayed.

Saved Searches can be found under the LinkedIn’s search box. To do so, simply hover over the search you are looking for.

There are more options to explore in the search section. You can even find the leads that are following your company. This lets you know about the leads that already know you, making it simpler to build a connection with them on the platform.

search section

There’s another option to see who has shared experiences with you. It can be skills, mutual groups, as well as connections.

After you have a potential lead, just click on Save as Lead option and then assign it a location (company or account).

Save as Lead

After saving the lead, click on the lead’s name to view their profile. Here you can further add notes and tags to the lead. (Even BETTER – LinkedIn gives you suggestions on related people working at the same company like your lead).

2. Find Valuable Accounts With Keywords

LinkedIn already suggests you accounts during the setup process in the beginning, yet you can find new again. To do so, just click on the search box and hover over the Search for Account option.

Search for Account

You can even filter your search results using keywords or other factors like industry, headcount growth, geography, department size, department type, and more. For saving a new account:
Click on Save Account in the search or you can click on Save as Account option in the account itself.

3. Use Advanced Filters to Identify Your Ideal Customers

LinkedIn says that your chances of cracking the first meeting with a client/target are up to 5 times higher when there’s a mutual personal connection between you two. I recommend using the TeamLink Connection filter for this purpose as it really helps in searching the prospects matching your criteria and additionally shares a connection with you.

The filter further taps the other members’ networks in your sales team as well as your first-degree connection. Awesome isn’t it!

4. Save Your Search

There’s a TeamLink Search option available on the window that lets you save the information regarding a prospect that is not your connection at present. Just enter all the details in the search parameters apply the TeamLink Filter AND click on the ‘Save Search” option. You’re done!

LinkedIn has kept the option to let it send you emails of your leads in the new Sales Navigator as well. I really suggest you use this oft-forgotten feature to receive automated emails on the daily or weekly basis by the service itself.

NOTE: There are many other filters available and you can check all of them to know what they do. It’s just that TeamLink filter did the best for me so it’s my personal favorite.

5. Using Salesforce in Your Sales Team.

Salesforce is a great tool to give your efforts a level up. Apart from Microsoft Dynamics, Salesforce is another authorized CRM integration within Sales Navigator. Even if you are not Einstein of marketing, your sales team can use it into its active leads and potential sales leads. When both the CRMs are used along with the tool, your sales experts are able to better manage daily calls with the help of an instant view of your prospect’s present activities.

These activities include job changes, content sharing, affiliations, backgrounds, etc. all this information can be quite useful for your sales team in monitoring their strategies.

6. Import Your Leads to Sales Navigator

This part is comparatively easier as you just need to play with the Sales Solution section of the tool here. LinkedIn will show you the setup process when you open it for the first time. It’s really easy to get started with this friends,

  • Import the leads and targeted companies or accounts to this section.
  • Synchronize the information with Salesforce (remember I told you to use it above, this is why!).
  • Now choose the parameters like job functions and territories according to the purpose.

Now from this info that you input into Sales Solution, LinkedIn will provide you recommended accounts to review and save for later.

One thing I loved about Sales Navigator is that it serves as a great tool for both account-based marketing as well as individual efforts. Importing connections to LinkedIn has become so easy and hassle free with Sales Navigator compared to the early methods which required you to first export your contacts and then re-import them.

7. Finding Prospects Who Share Content Recently

On the Saved Leads page, you will see three tabs one of which is Posted on LinkedIn in Past 30 Days.” Using the filter, you can shortlist the prospects who recently posted something on the platform. When doing so, I’d said you stay and spend some time checking out their posts to use it as insights for making personalized messages and engage with the content they posted.

8. Don’t Forget to Comment

You believe it or not but comments are of great importance when building engagement with your prospects and the best way is to SHOW them you care. Start increasing value and establishing the connection with your buyers by commenting and reacting on content they share or post.

The entire mystery of adding value in Sales Navigator is through comments. As soon as a lead shares or posts something new, it will be shown in the Sales Rep’s Homepage and an email in the rep. That’s the best chance to start a conversation with the buyer.

But not all reps are productive so here’s my trick –

Be strategic and don’t rely only on well written post for adding value. Spend time on thoughts and add some quotes or phrases that connect to them, their business, vision, etc or something which they will tend to reply with a follow-up query!

Bonus: By using the ‘@’ for tagging a prospect in your comment, you draw the full attention to your activity.

AND finally, InMail!

9. Send InMails to Common LinkedIn Group Members (For FREE!)

InMails play a great role in reaching out to your potential leads by sending them personalized messages. The tool gives you an opportunity to send up to 15 messages every month (free of cost…which I loved the most :D). With the free alternative on your side, you don’t need to rely on those paid InMails that share a common LinkedIn Group with you.

As said above, use the search filters, keywords, and advanced filters to find the suitable clients/companies/partners. You need to pay a little attention here in choosing only the second and third-degree connections. Once selected, now click on any of the shortlisted prospects to review their profile. If there’s any mutual group you two share, it will be highlighted at the top of their profile.

If any, go to the share group on the top-right of their profile page, there will be a link showing the group members total. Just click on it.

A Members page will open, you can search them by their name in the search box to highlight them in the results. From here, click on the MESSAGE icon to send them a direct message.

REMINDER: The tool offers only 15 free messages, which can be used collectively every month in all groups. Also, the messages not sent will not be carried forward to the next month, so USE them as required accordingly. The messages sent counts the ones sent directly from your group as well as your first-degree connections.

Follow-Up By Monitoring Lead Engagement

After you are done with the tool, searched, saved prospects, and sent them messages as well, you need to know where are your endeavors going. Wouldn’t you like to know if your efforts are bringing some fruits?

Monitor the leads, your activity, and your prospect’s activity on your gestures. Doing so will help you find out the high and lows of your efforts.

The End…

While it could have taken some pages to tell you every step from signing up to cracking the deal, I am sure the tips and information described above will help you make the most of Sales Navigator. Even if you have tried it out before and did not get anything useful…here’s your chance to do it now!

LinkedIn has done so much to the new Sales Navigator and no matter if you are an individual business or a firm, if you are there and has something to offer…this tool is for you to reach heights and make profits…even more than what I made!