100% White Hat Technique To Get Free Wikipedia Backlinks

100% White Hat Technique To Get Free Wikipedia Backlinks

Are you building backlinks with Wikipedia?

You better start today!

There’s probably no marketer who wouldn’t like several authority links…from Wikipedia…icing on the cake! Wikipedia is regarded among the best, oldest, and the most popular authority sites on the Internet, making Wikipedia backlinks significantly powerful and useful links in the world of SEO.

Wikipedia backlinks continues to be effective in present day too! The site is not going to lose the loads of traffic, authority, and reliability in the near future, so creating backlinks from it is your best bet.

Today in this article, I am going to share the trick behind building multiple Wikipedia backlinks (or from any other authority site) with the help of some really cool techniques.

This post deals with white-hat tricks to get:-

  • Powerful Wikipedia backlinks
  • Relevant links from other authority sites
  • High-quality traffic
  • Do it all in one go

Why You Should Care – Use of Building Wiki links

After continuous practice and a little of the experiment, I’ve finally cracked the successful and EASY way to build Wikipedia backlinks. But why you should bother?

Well, Wikipedia is the first to show up in search results whenever a query is entered. That makes it a REALLY authoritative site. Given that, having a backlink from the site itself can act as an impressive endorsement for your website. Interestingly, Google also loves relevant links from Wiki as these links are analyzed by real moderators. A Wikipedia backlink is also helpful in generating high-quality traffic to your site.

Besides, when your website is linked with a Wikipedia page, it generates more links from other sites that are looking forward to your site as a reference. Great isn’t it!

When it comes to building backlinks, you get 3 ways to do so. Below I’m explaining each in brief.

  • Dead link opportunities:- A Dead link is the one which is no more active in nature. It implies that the content on the page (which link refers to) is no longer available. Now for a marketer, (and of course for Wiki moderators or other people looking for it) the link needs to be updated or fixed…and it can be your content inside it! Like any other site, Wikipedia also suffers dead and broken links. So it’s a great opportunity to build links by offering them the content they need to update or fix that dead link.
  • Broken link opportunities:- Pretty same goes with this way too! Check for the broken links and it will take you weeks. So what’s next? The SEO savvy marketers know it well if a link is broken on Wikipedia, then it would be broken for all the sites linking to it. Offer them relevant content and it might be your link replacing the broken one.
  • Unique link opportunities:- One can easily create a Wikipedia account and it implies that everyone can get access to their own link building opportunities on particular pages. Theoretically, one could simply go in and edit a page and put their own links to their articles in the suitable sections. This can be done by adding fresh content to the page that enhances the structure and info on the page. The new content can be in the form of a new sentence, para, or even a completely new section.
    But that’s not the perfect way! For a safer bet, you can simply go in and edit the content as a genuine Wikipedia citizen, fix the broken links, and add new findings wherever possible. every change is subject to admin approval, or your changes can be removed. The main thing to note here is that every change is subject to admin approval or your changes can be removed. But still in the best case scenario…it might be your content what Wiki picks to update!

The Perfect Blend – Using all three altogether

There’s really no problem in applying the three opportunities altogether…unless it doesn’t become like you are flooding Wikipedia with your own links. The blend of three gives you a perfect spot of flexible, easy, and powerful Wikipedia link building trick. While Dead links can be used for building Wikipedia backlinks, broken links prove useful in getting links from authority websites, along with adding unique links to Wikipedia pages.

It’s free and easy…but how do you locate the opportunities amid such a diverse ecosystem of Wikipedia?

You have 2 options here.

Use a tool like Wikigrabber Or Google Advanced Search

Use WikiGrabber

WikiGrabber is the best tool to find link building opportunities throughout Wikipedia..

How to use WikiGrabber appropriately

Simply enter a relevant search query in your niche and the site will show the list of all related pages on Wikipedia with a deadlink or need a reference. For example, I searched the term free online marketing tool in this case, and below are the results that showed up.

free online marketing tool

By default, the results will first show the links that need citation and then the broken ones. You can also use filter to access them accordingly. The opportunity is really high, so grab your chance with WikiGrabber to get going.

Get Wiki Backlinks With the help of Google Advanced Search

If you don’t feel like going ahead with the tool, you can always rely on Google. Go to Google and use:

site:wikipedia.org “Keyword phrase” “dead link”

For example:

Google Advanced Search

When used for the similar term, it showed the results as seen in the image above. Now, by using the same CTRL + F, you can locate the dead links. It’s simple too but the only catch is that it needs a little bit of more legwork in finding the suitable pages.

Take action – Building Wiki Backlinks Yourself

Now you have everything you need to get started – whether you are using WikiGrabber (or some other Wikipedia link building tool) or Google.

Let’s understand this with a real example…

I will explain you the complete trick with a live example.

I ran through WikiGrabber with a specific keyword – chatbots and this is what the page showed up when filtered for dead links:

Building Wiki Backlinks Yourself

Now I liked this highlighted link more as there’s already a similar post on my blog (regarding artificial intelligence and chatbots), so I am going forward with this link here.

Now when you click on the link, it will take you to its Wikipedia page, which looks somewhat like:

Wikipedia page

Now by using the CTRL + F command, we can find the dead link here

When clicked, the page opens but shows no content.

Taking Over The Global Marketing

As you can see, it is related to artificial intelligence, so I have decided to update my blog on Chatbots: Taking Over The Global Marketing a bit and use it here as it’s also on AI.

TIP: For those who aren’t aware of what the page used to look like earlier, they can simply copy and paste the URL on Wayback Machine tool. It will show you content earlier posted on the page, letting you find out if you have relevant content to submit or need to write new.

Anyway, let’s come back to the topic. So here’s relevant content, now it’s time for the interesting part.

Pick the dead link and pass it on to professional tools like Ahrefs or SERPed to find out the total number of backlinks pointing to the page.

Ahrefs or SERPed

As visible, this page has total 10 backlinks and 10 domains pointing to it.

While more than 30 means it’s worth the effort, you can still go for the ones with lesser link (and nothing to worry here even if it’s <30 as it’s just an example).

Now you will get several Webmasters options to write to. Remember that you should take time to write new content if you don’t have relevant one.

You can create new or update the one you already have according to the requirement of the page. Ensure that all boxes mentioned on the Wikipedia page are ticked in order to be used as a reference.

Next, you need to export the websites list from Ahrefs which are linking to the dead link at present and check the contact details thoroughly. You can use a tool like Hunter for this purpose.

Hunter

Now all you gotta do is simply send the outreach emails to each to inform them about the broken or dead link and your content for replacement.

How To Create And Maintain Your Own Wikipedia Account

As already told, anyone can create an account with Wikipedia and it’s absolutely FREE! After you have created an account, you are all set to follow the steps as mentioned  in this post and start updating citations, dead links, and more. Once the changes you made are approved, you are all set to put the link to your site on the targeted Wikipedia article.

Things to remember

Here are a few pointers to consider before adding your links:

  • The article you submit with editing, it will go under human moderation so keep it genuine and relevant.
  • A link with poor quality content and no value to citation needed or dead link will not get approved.

So make sure the content you provide is relevant or if you don’t have it then take time to write it.

How To Edit An Article For Inserting Your Wikipedia Backlink

You might wonder what it takes but actually editing an article in Wikipedia is really easy. All you need is to find what you need to edit and start editing.

  • Click on the edit icon and Wikipedia editor will open.

Inserting Your Wikipedia Backlink

NOTE- You should be logged in to your Wikipedia account.

  • Now add the citation needed or update the dead link.

After you have done all changes, preview them and ensure everything is right. Then fill the edit summary with the changes made and click on “Save page.” You may need to see if your changes have been approved.

Wikipedia account

The Final Call – Recap

So we are finally done! This was the roundup of white hat tricks to build as many Wikipedia backlinks as you want without having to sit whole day. I was thinking why not take a quick recap of the complete story!

Having Wikipedia links is more than just having a few links on their website. It brings you more, high-quality traffic as well as great many backlinking opportunities with other sites.

We came to know 3 opportunities for building these links:-

Dead Links- The no more active links according to Wikipedia.

Broken Links- The links from third-party sites that were linking to the same page.

Unique Links- Opportunity to put your own links to Wikipedia pages.

Also, we talked about using 2 ways to find the dead links on Wikipedia, which are-

  • WikiGrabber Tool
  • Google Advanced Search

And tools like SEMRush, Ahrefs, or more to find the broken links on different sites linking to the same article on Wikipedia. Once there, you just need to request the webmaster to add your content in place of the old one.

For unique links, you should have a Wikipedia account and remember not to spam your links all over Wiki. you can include your 1 link for every 10-12 links you submit.

That’s all! There’s probably nothing left now than heading to Wikipedia and getting started with link building.

Tried this strategy? Share your experience with us or leave your feedback on how good you found this strategy in comments below.

7 Incredible Free Features of Paid SEO Tools A Marketer Should Know

7 Incredible Free Features of Paid SEO Tools A Marketer Should Know

Is your business in need of SEO but short on budget? We got your back.

Undoubtedly, SEO is need of the hour and there’s probably no brand/business online which can sustain without it. So when you know how important it is, you wouldn’t want to miss any opportunity to benefit from it. But everything comes for a price…and SEO tools are no exception. Yet you can still make a significant difference using the free features of the popular paid tools.

We did a little bit of research to round up some of the best features of paid SEO tools so that every marketer gets a treat (You can also check our collection of top 12 online marketing tools here). So why waiting for Christmas…let’s check out the details below.

NOTE: From beginner to the expert ones, these features are of great use for every passionate marketer.

Moz’s Keyword Explorer

Even though the usage is limited to 2 queries daily, Moz’s Free Keyword Explorer is of great use for finding the right keywords. So while you can’t do a complete website analysis with its free usage, you can still begin your keyword research and gather the initial keywords.

moz’s_keyword_explorer

It offers you keyword ideas and search volume along with useful insights such as keyword difficulty. The tool further lets you manage, review, and export the report to CSV. What sets Moz’s Keyword Explorer apart is its ability to show additional info and run a SERP analysis. The extra details include page and domain authority, backlinks, etc.

There’s an option to sign up for free trial and analyze more keywords.

AuthorityLabs

AuthorityLabs is a widely used paid SEO tool among marketers, yet a very few people know that it can actually be used as a free tool. The free tools offered don’t require you to sign up or subscribe. All you need to do is just select a tool from its Free Tool Page and submit some info like your email ID to get the access link.

You can use these free tools for running basic SEO audits and do research. You even get support for free tools!

Screaming Frog

The SEO Spider and SEO Log File Analyzer by Screaming Frog are two free tools offered by Screaming Frog. it is pretty helpful for doing technical audit of a website. It crawls and then scans a site’s links as well as media including images, codes, et to fetch necessary info and offer reports.

Screaming Frog

You can track around 1000 log lines and 500 site URLs , excluding customer support.

Moz’s Open Site Explorer

The Moz team has another tool for the free users. It provides you an insight of a site’s outbound and inbound link model. The Open Site Explorer further displays the top domains that link to the website. These info can be organized as per DA, domain authority, spam score, etc.

You can easily find damaged links on your site using this easy to use SEO tool.

Topvisor Free Keyword Grouper

The Free Keyword Grouper by Topvisor helps you design a complete keyword model on the basis of page relevance. It’s pretty fast and takes only a few seconds to perform. First you need to upload your keyword list and analyze the SERP rankings in order to fetch relevant pages and shortlist keywords using the tool.

BuiltWith

Want to find basic info about a site? BuiltWith is your best bet! It provides you complete information regarding any domain present on the web. It includes list of technologies used for building a site. These technologies comprise of encoding, javascript libraries, servers, and more.

Note that the individual domain searches cost you nothing yet you require to buy a specific plan in case you need more.

WordStream’s Free Keyword Tools

You get a powerful set of keyword tools with WordStream. These can be used for both keyword research and grouping. What make them great is the ease of use and smooth interface. It fetches keyword suggestions, PPC data, search volume, and opportunity store.

WordStream’s Free Keyword Tools

All you need to start using the tool is to register email ID and enjoy all the data right in your inbox. Remember that if you don’t register your email address, you will be shown only first 10 keywords.

A Few Words…

So now you know that it doesn’t always cost too much to enjoy the best of popular tools. You can gain much more from the free features of top paid SEO tools. So feel free to use one, a few, or use a blend of all the tools mentioned above, in any case you are going to benefit from these super-useful SEO tools.

How LinkedIn Sales Navigator Helped My Business Grow by 42.7%

How LinkedIn Sales Navigator Helped My Business Grow by 42.7%

Are you on LinkedIn and you’re serious about generating high-quality leads? Then you better be systematic with the way you search and approach them.

Well today, I’m going to show you 9 amazing techniques of LinkedIn Sales Navigator to GUARANTEE that you get extensive potential leads and possibly, more conversions!

These techniques have helped me in increasing my leads by 42.7% and a flood of views on my LinkedIn profile.

In this post, I’ll reveal the exact techniques that I used for getting the best out of Sales Navigator for my business.

But First, My Quick Story…

6 months back, my partner and I decided to find new sources for getting projects. Until then, we were getting projects from a single source. So now we were in search of some very powerful source that could actually help us in getting potential leads and growing our business globally (and possibly as many projects :P).

Initially, we started exploring things and there we found the LinkedIn Sales Navigator!

This underrated tool has come to mean more to our business than Facebook, Twitter, Instagram, and Snapchat combined altogether.

With more than 400 million members worldwide, LinkedIn has a huge pool of potential leads. Every second, 2 new users sign up for LinkedIn. 128 million of the total users are only from U.S. i.e. 30% of total annual LinkedIn users.

Despite its great usefulness, I am damn sure you’d also ignored using Sales Navigator in your marketing strategies. Right? You are not alone. Main neglectors beings the B2B companies, the tool is still underrated due to less knowledge and its complex features.

That’s just not true!

Another problem that businesses find with Sales Navigator is that they don’t know its full potential and what wonders it can do to their lead generation campaigns.

Now that it is available with the improvements and a lot of new features, you can simply sign up and start boosting your sales.

I know by now you dearly want to implement Sales Navigator in your LinkedIn profile, let’s dig in.

1. Using Lead Builder For Filtering Prospect Searches and Making Your Sales Target Profile.

The Lead Search feature of the tool has been fairly improved. You can access the Lead Builder from the right of the search box in the Sales Navigator tool. The platform has added new enhancements which open more doors for finding the opportunities to filter search results (pick from the 22 available search filters) and engage with the leads. It has a lot of other useful features to play with and benefit from.

Entering a new territory without having knowledge of the same can be a big risk. The same rule applies to your business as well. You should first get complete details of the audience or goals you are targeting before jumping off to the Lead Builder.

This information can be anything important like its address, its niche, the size of the company, industry, title, affiliation, type of content they share or cover and more. Selling on the platform is a great way of searching, reaching, engaging, and building professional relationships worldwide.

Getting Started

To get going with the tool, click on Settings and at the end of the page, click on Import to Sales Navigator link to import contacts.

Another new feature of the tool, the import will show all the notes and tags you have put to your connections.

Now from the available filters, choose the one according to your choice or you can stick to the traditional Boolean search.

Using Lead Builder For Filtering

Your initial search results will be listed, which can be further shortlisted with the help of other filters on the left pane.

Once you are on the results you desire, click Save Search.

To recreate a search in future, just enter the name and the info will be displayed.

Saved Searches can be found under the LinkedIn’s search box. To do so, simply hover over the search you are looking for.

There are more options to explore in the search section. You can even find the leads that are following your company. This lets you know about the leads that already know you, making it simpler to build a connection with them on the platform.

search section

There’s another option to see who has shared experiences with you. It can be skills, mutual groups, as well as connections.

After you have a potential lead, just click on Save as Lead option and then assign it a location (company or account).

Save as Lead

After saving the lead, click on the lead’s name to view their profile. Here you can further add notes and tags to the lead. (Even BETTER – LinkedIn gives you suggestions on related people working at the same company like your lead).

2. Find Valuable Accounts With Keywords

LinkedIn already suggests you accounts during the setup process in the beginning, yet you can find new again. To do so, just click on the search box and hover over the Search for Account option.

Search for Account

You can even filter your search results using keywords or other factors like industry, headcount growth, geography, department size, department type, and more. For saving a new account:
Click on Save Account in the search or you can click on Save as Account option in the account itself.

3. Use Advanced Filters to Identify Your Ideal Customers

LinkedIn says that your chances of cracking the first meeting with a client/target are up to 5 times higher when there’s a mutual personal connection between you two. I recommend using the TeamLink Connection filter for this purpose as it really helps in searching the prospects matching your criteria and additionally shares a connection with you.

The filter further taps the other members’ networks in your sales team as well as your first-degree connection. Awesome isn’t it!

4. Save Your Search

There’s a TeamLink Search option available on the window that lets you save the information regarding a prospect that is not your connection at present. Just enter all the details in the search parameters apply the TeamLink Filter AND click on the ‘Save Search” option. You’re done!

LinkedIn has kept the option to let it send you emails of your leads in the new Sales Navigator as well. I really suggest you use this oft-forgotten feature to receive automated emails on the daily or weekly basis by the service itself.

NOTE: There are many other filters available and you can check all of them to know what they do. It’s just that TeamLink filter did the best for me so it’s my personal favorite.

5. Using Salesforce in Your Sales Team.

Salesforce is a great tool to give your efforts a level up. Apart from Microsoft Dynamics, Salesforce is another authorized CRM integration within Sales Navigator. Even if you are not Einstein of marketing, your sales team can use it into its active leads and potential sales leads. When both the CRMs are used along with the tool, your sales experts are able to better manage daily calls with the help of an instant view of your prospect’s present activities.

These activities include job changes, content sharing, affiliations, backgrounds, etc. all this information can be quite useful for your sales team in monitoring their strategies.

6. Import Your Leads to Sales Navigator

This part is comparatively easier as you just need to play with the Sales Solution section of the tool here. LinkedIn will show you the setup process when you open it for the first time. It’s really easy to get started with this friends,

  • Import the leads and targeted companies or accounts to this section.
  • Synchronize the information with Salesforce (remember I told you to use it above, this is why!).
  • Now choose the parameters like job functions and territories according to the purpose.

Now from this info that you input into Sales Solution, LinkedIn will provide you recommended accounts to review and save for later.

One thing I loved about Sales Navigator is that it serves as a great tool for both account-based marketing as well as individual efforts. Importing connections to LinkedIn has become so easy and hassle free with Sales Navigator compared to the early methods which required you to first export your contacts and then re-import them.

7. Finding Prospects Who Share Content Recently

On the Saved Leads page, you will see three tabs one of which is Posted on LinkedIn in Past 30 Days.” Using the filter, you can shortlist the prospects who recently posted something on the platform. When doing so, I’d said you stay and spend some time checking out their posts to use it as insights for making personalized messages and engage with the content they posted.

8. Don’t Forget to Comment

You believe it or not but comments are of great importance when building engagement with your prospects and the best way is to SHOW them you care. Start increasing value and establishing the connection with your buyers by commenting and reacting on content they share or post.

The entire mystery of adding value in Sales Navigator is through comments. As soon as a lead shares or posts something new, it will be shown in the Sales Rep’s Homepage and an email in the rep. That’s the best chance to start a conversation with the buyer.

But not all reps are productive so here’s my trick –

Be strategic and don’t rely only on well written post for adding value. Spend time on thoughts and add some quotes or phrases that connect to them, their business, vision, etc or something which they will tend to reply with a follow-up query!

Bonus: By using the ‘@’ for tagging a prospect in your comment, you draw the full attention to your activity.

AND finally, InMail!

9. Send InMails to Common LinkedIn Group Members (For FREE!)

InMails play a great role in reaching out to your potential leads by sending them personalized messages. The tool gives you an opportunity to send up to 15 messages every month (free of cost…which I loved the most :D). With the free alternative on your side, you don’t need to rely on those paid InMails that share a common LinkedIn Group with you.

As said above, use the search filters, keywords, and advanced filters to find the suitable clients/companies/partners. You need to pay a little attention here in choosing only the second and third-degree connections. Once selected, now click on any of the shortlisted prospects to review their profile. If there’s any mutual group you two share, it will be highlighted at the top of their profile.

If any, go to the share group on the top-right of their profile page, there will be a link showing the group members total. Just click on it.

A Members page will open, you can search them by their name in the search box to highlight them in the results. From here, click on the MESSAGE icon to send them a direct message.

REMINDER: The tool offers only 15 free messages, which can be used collectively every month in all groups. Also, the messages not sent will not be carried forward to the next month, so USE them as required accordingly. The messages sent counts the ones sent directly from your group as well as your first-degree connections.

Follow-Up By Monitoring Lead Engagement

After you are done with the tool, searched, saved prospects, and sent them messages as well, you need to know where are your endeavors going. Wouldn’t you like to know if your efforts are bringing some fruits?

Monitor the leads, your activity, and your prospect’s activity on your gestures. Doing so will help you find out the high and lows of your efforts.

The End…

While it could have taken some pages to tell you every step from signing up to cracking the deal, I am sure the tips and information described above will help you make the most of Sales Navigator. Even if you have tried it out before and did not get anything useful…here’s your chance to do it now!

LinkedIn has done so much to the new Sales Navigator and no matter if you are an individual business or a firm, if you are there and has something to offer…this tool is for you to reach heights and make profits…even more than what I made!

Google Shopping Insights: Smart Way to Know What Your Customers Want

Google Shopping Insights: Smart Way to Know What Your Customers Want

Released at WSJDLive, October 20, 2015, Google launched an exceptional tool called Shopping Insights in beta phase. The tool is meant to show retailers and other businesses statistical data about what and how much customers are searching for a specific product in their cities. Google Shopping Insights is helpful in showing the top searched and trending products on the city level for a particular month.

So What Exactly is Google Shopping Insights

Shopping Insights by Google, is a service aimed to help retailers understand the way consumers shop for different products via Google. Introduced 2 years back, the feature was first made available in the beta version with next significant update in November 2016. It gives you an edge over exploring details about specific products trending on Google.com, their trend track record, comparative analysis based on regions, and much more.

Using the feature, retailers can get to know how customers shop for products using their devices and PCs on Google. At present, the majority of people search online, still, most of them buy products from physical stores. What makes Shopping Insights interesting for retailers is the way it shows them consumers’ preferences and mindshare for different products on the basis of the city, state, or country.

Google Shopping Insights Vs AdWords Keyword Planner

Well, of course, there is already the AdWords Keyword Planner which helps you find current search trends and new keywords, but Shopping Insights goes one step further from finding out the latest trends only…it offers the capability to understand consumer’s shopping trends in detail on a city-by-city level with a lot more useful features. Also, it is more of a decision-making tool to adjust your strategy than a concrete AdWords helper.

Main features of Shopping Insights

As already said above, Shopping Insights is meant to serve retailers with proper information on the trending and popular products searched and bought by customers using Google as the medium.

Main features of Shopping Insights

There are three main categories:

Featured Stories

It shows the featured stories about different niche and products, services, etc on the basis of their popularity and search.

Top Products

This category deals with the top 10 searched products on Google. The tool ranks products which have the highest query volume for a specific month. The top products are decided as the top 10 products with the highest search volumes for a certain month. This list is then displayed in descending order.

Trending Products 

This is where comparative analysis is offered. Trending products are calculated with a comparison of search volumes for the particular month against the previous month. This category shows 5 top and the least trending products in a somewhat graphical way to show their performance over the month in consideration. It also shows the estimated growth or downfall in the popularity or demand of that specific product over that month and is sorted according to the highest volume of change.

Other than these visible features, the tool has much more interesting stuff hiding under its hood. Here’s the roundup:

Trending Products

Heat Map

This indicates a product’s popularity in a particular time period throughout different regions. The darker shades on the map mean higher consumer interest in that item(s). One thing to note here is that the data displayed on these heat maps is relative to a specific city with the highest level of interest (max 100). When you zoom, you will be able to view info on a micro level for all the listed cities, states, and regions. You can zoom until each city becomes a visible circle. When you hover on a circle, it will display you the interest level in that city as compared to the city with the highest interest.

Data Filter 

If you’d like, you can even filter the data on the basis of a device. This will let you compare and analyze the interest ratio on smartphones against laptops or desktops. What’s more, you can additionally compare multiple products. The entire data is normalized in comparison to the highest point for the specific chart in a review.

Time Series Graph 

You can also view the time series graph to get an idea of consumer’s interest in an item over particular time periods. This data is shown in form of percentage with the highest point on the graph as 100 (as already said).

How Google Shopping Insights Work

  • Using Shopping Insights is quite easy. Google provides data input to Insights tool on the basis of search queries made by users/customers through Google.com as well as Google.com/shopping.
  • The data collected is then aggregated, emphasizing on a specific product on the basis of queries (extensive samples of searches for that particular item).
  • At the same time, it factors the overall probability of people searching for the same item using different keywords or phrases.

The current version of Shopping Insights lets you conduct the search based on their name or brand name. One thing to note here is that the search giant is more concerned about customers’ interest levels in the specific products rather than the keywords. Hence, a single keyword is used to represent every product or brand name.

The tool is all centered around retailers having physical stores as stats show that most of the goods are purchased offline (from the stores). This can help retailers understand the taste and preferences of customers trending for that particular month on the city level.

Use from Retailer’s’ Perspective

So you must be thinking now how exactly is this new tool important for business owners. Right? Well, it’s more like Google Trends for retailers. The data offered by Shopping Insights serves businesses with the ability to overview and understand consumers’ shopping patterns and trends in specific locales. Using this info-rich statistical data, they can better analyze and generate suitable models, strategies, and campaign concepts keeping in mind their target audience.

To sum it up, Google Shopping Insights is a great way to understand the local shopping trends of customers and performance of specific products over local or other regions (as offered by Google).

Let’s Take an Example

Situation I: Without Shopping Insights

  • Suppose you have a shoe retailing business in a City A and B, selling shoes of different brands like Adidas, Puma, Reebok, and more.
  • You have been selling your stuff like always and don’t have any idea on what the target audience is actually after.
  • Your sale for the month of June:
  • City A – 240 pairs of shoe
  • City B  – 412 pairs

google insight

  • You can’t differentiate why there’s a gap between sales despite similar infra of shops and all other factors being constant. This leads to a problem in designing new strategies to buck up the sales.

Situation II: Using Shopping Insights

  • Now let’s suppose you use Shopping Insights to get data about the trending shoes in both the cities.
  • The data from the new tool will show you top searched branded shoes in both the cities (if they are listed) by customers
  • Search volume in City A – 12780, number of shoe pairs sold – 240 (Adidas – 145, Puma – 60, Reebok – 20, Nike – 15)

google-insight-city-a

– While the same for City B is 23467, number of shoe pairs sold – 412 (Adidas 72, Puma – 129, Reebok – 104, Nike – 95)

  • Using this data, you will get to know which brand is leading in which city (Adidas in City A | Puma and Reebok in City B) for June and you can plan your stock accordingly.
  • When you know what your target customers are looking for and you have that in your stock. Even the online retailers can search for local product hotspots so that they can accordingly adjust their strategy which will eventually invite more sales, hence more profit.

The tool is additionally a bonus for businesses who will welcome the resourceful insights as offered by the data to know the product’s popularity and trends. This info can then be used by a wise product marketer to target AdWords.

Use From Users’ Perspective

It is not that the tool is only for the businesses and retailers. Shopping Insights is not equally but pretty helpful for customers as well. If you are someone who likes to stay with the latest trends, you can easily find out what specific product is leading in your city.

Let’s take an example

 

  • For instance, you want to buy a phone yet you are not sure which one’s best.
  • You just look up to Google Shopping Insights and enter phones.
  • You get a statistical estimate of the top trending phones as well as the least trending ones.
  • You simply go through the trending ones and make your decision (what’s most people are loving means it’s probably the better choice…isn’t so!) or at least you get a clear idea.

That’s it!

What’s New!

Soon after its release, Google added more features and data to its tool. The most recent update is Shopping Insights v4.2, which was released last year on November 17. The latest version has new interest-based visualization, availability of demographic and national level data, as well as user feedback interface. Additional features were also added, including an option to explore trending products for preceding month, a graphic representation of split between desktop and mobiles, along with a streamlined data picker.

How to Use It

We won’t make it long. Google has made it easy for people to familiarize themselves with the tool. You can visit the official link to get started –
https://shopping.thinkwithgoogle.com/

Google’s Official demo video –

Drawbacks and Limitations of Shopping Insights – Maybe Not a Jack-of-all-Trades!

Like every other thing, Google Shopping Insights is no exception from flaws and limitations. The main issues with the tool are:

  • For now, the data provided by the tool is only about search queries made from April 1, 2014.
  • The data offered is available only for US-based markets.
  • Even the city level data is limited to 16000 US cities.
  • You can only search and analyze the products/services as allowed under Google Shopping Policy.
  • The available data is rated on a 0-100 scale. The reason behind this is to allow a simpler comparative analysis. Yet, the drawback is that the numbers are only estimates and do not reflect the actual search volume.
  • The Shopping Insights tool is no help to the product merchants of items that are regarded under the moderate niche but are still searched and requested by customers.

So What’s Next?

Google Shopping Insights is a great and beautifully designed tool for understanding shopping trends.

For now, everyone has been treating the tool for retailers and suppliers. Interestingly, Shopping Insights is a boon for e-commerce as it opens a new world of opportunity for e-commerce channels to come up with productive and successful strategies. Although limited, it’s a great tool for understanding latest trends for different products on the city level. The tool stresses basically on retailers, e-commerce, and comparison of local shopping trends.

Google said the tool is a gift for offline retailers, however, it’s significantly useful for online-only retailers as well in redesigning their campaigns on product hotspots. The only big catch in the tool is its inability to serve sellers who offer products that are listed relatively niche yet are still demanded by many users. These products include gifts with limited editions for festivals or special occasions.

All in all, the tool CAN do MUCH MORE yet it all depends on Google that how much it improves it in future. Until then, Shopping Insights can offer businesses a clear sense of what their target audience is searching for BUT it’s still unable to predict what is ACTUALLY being sold.

Although Shopping insights will help retailers to see the existing shopping trends, they will still need to rely on their personal analysis and estimates for real data.

 

Brief Analysis of Mary Meeker’s Internet Trends of 2016 & 2017

Brief Analysis of Mary Meeker’s Internet Trends of 2016 & 2017

Mary Meeker is an American venture capitalist and the 77th most influential and powerful woman as listed by Forbes. Mary is also a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byersa. She is known for analyzing latest internet trends and new technologies.

Mary Meeker’s research on internet helps businessmen and marketers to understand the market trends with informative and essential data. When Mary Meeker Internet Trends Report for 2016 was out, it shocked the technologists as they learnt the internet businesses growth rate is slowing down while messaging apps and image sharing is the next thing in future. That report additionally disclosed the high growth rate of smartphone users globally, with India leading massively.

Next year, the statistics were quite different when Mary Meeker introduced the Internet Trends Report for 2017. The internet surfing figure that reached 3.3 billion in 2016 (which was double the amount in 2009), has now been falling flat nearly by 10% every year from the past 5 years. The report suggests users will spend more time on social media and videos. A study on last four years shows that sharing YouTube videos has reduced from 30% to 20% while the same on Facebook evoked from 7% to 14%.

If you are looking for the extract of the reports for both year and trying to come up with a comparison, we have done the legwork for you. From the slide of 355 pages, we have highlighted the significant areas and numbers that affected the market trends in 2016 and 2017. Let’s have a look.

Internet Trends 2016 Vs 2017 : Mary Meekers’ Point of View

SEO Changed Forever

Voice activated search was first recorded in 2014. Moving in 2016, Mary Meeker suggested that there is a high rise in voice searches. Opening Google and typing a query with your hands will be a thing of past. The Google voice search app gives the flexibility to any smartphone user to simply say “Hello Google! Followed by a query” and shows the results with an audio.

In 2017 report, she supported the fact with a 20% increase in voice search queries as compared to 2016, which is estimated to cross 70% by the year 2020. Her 2017 report also pointed that consumer interaction with smartphones is going to affect the ways search and digital marketing work. Image is another searching parameter that will emerge over time.

Voice enabled assistants like Amazon Echo Suite is being used by half of the Amazon users. By the 4th quarter of 2016, Echo had a number of 8 million users which jumped to 11 million by the first quarter of 2017.

goolge-trends

Ad Blocking Gaining Popularity

Ad blocking is being heavily used by mobile users. In 2016, about 400 million users were recorded for the same. Whereas it has lower down to 240 million desktop users for the same Ad blocking software in 2017. In the report, Mary Meeker has pointed out that one in five smartphone users have Ad blocker apps installed on their mobiles.

AdBlockingGaining

What It Means:

  • People are not responding well to the ads
  • Advertisers need to think of new innovative ways to show ads that do not interfere with user experience
  • Marketers need to come up with new interesting revenue models
  • For the time being, companies need to find a way around adblockers, considering a lot of free app economy depends upon it

Google & Facebook Dominating The Web

Google & Facebook advertising platforms have left most of the major ad companies behind in the race within a short span of time. Combining both these companies, they own the advertising revenue of 76% from U.S., which is rapidly growing day by day. The data from both the reports represents the powerful platforms like Google and Facebook have dominated the web with their accurate targeting capabilities and huge amount of databases and will probably continue to do so.

Google&FacebookDominating

Messaging Apps Becoming Basic Need

Social media giant Facebook has almost lured every user to install a separate app for chatting in order to send messages to Facebook friends. Acquisition of WhatsApp & Instagram has made it even stronger. Messaging apps have taken the place of prime communication for consumers.

As the number of users of chatbots is increasing, this communication medium is becoming the center of attraction by potential advertisers. According to Meeker’s predictions, conversation based commerce via voice and messaging will be the next big thing.

Slow Smartphone Sales

2016 & 2017, both recorded a slower growth rate in smartphones sales. Total shipments of smartphones increased just by 3% from 2015 to 2016 which was 10% lesser from 2014 to 2015. This data represents how much the mobile user-base growth has slowed which (was recorded 12% in 2016 compared to 25% in 2015). As shown in slide 9-11, Asia-Pacific is the largest smartphone userbase with the global share of 52%, but the growth rate dropped to 23% opposing 35% in last year.

SlowSmartphoneSales

Consistent Rise in Internet Usage

In 2016 report, global Internet users crossed the 3B mark, with India surpassing the US and taking the spot of second largest Internet market across the world. Even though the 2017 report shows a slowed growth, India continues to be the fastest growing economy. The total number of Internet users in India flew to 28 percent in 2016, which is yet 27 percent of online penetration. Mary Meeker says there’s more possibility for growth. Also, with the down rates of bandwidth, the number of mobile Internet users is also increasing.

What It Means:

  • Except in few countries like India and China, the Internet usage is seeing a decline due to lack of interest and perceived need.
  • Companies need to plan new ideas to target non-internet users to increase overall Internet penetration.
  • Less internet cost may help attract Internet users.
  • Despite of internet becoming affordable and accessible than ever, lack of relevant local content is a reason behind potential internet users not connecting to it.

Online Advertising and E-commerce Becoming Actionable and Measurable

Online advertising and e-commerce has been seeing continuous growth owing to the increase in the number of Internet users. The advertising has become more mobile specific with ready to cross $200B mark sometime soon in future (from both Global TV Ad Spend and Global Internet Ad Spend). According to 2016 report, Google and Facebook have been the top two companies to earn highest advertising revenues (with Google: 20% growth and Facebook: 62%).

OnlineAdvertising

China’s Economy Continues to Rise

Stated in the 2016 report as an Internet leader on various metrics, China continues to bring forth a golden age of transportation and entertainment together. The new reports hints consumers’ increased interest in games, videos, and livestreaming. It surpassed the US in global interactive game revenue and top retailer rankings in 2016 and the new report shows even higher difference.

ChinaEconomyContinuesto

Automated Transportation and Wearable Tech is Future

Also mentioned in the 2016 Mary Meeker report as the new paradigm in human-computer interaction, automation and wearable covers a part in 2017 too, although the new report lays much emphasis on healthcare wearables. The 2017 report shows increasing adoption of wearables (25% Americans having one as compared to 12% in 2016). More than 60 percent of consumers are ready to share their health data with companies like Google in 2016.

AutomatedTransportationandWearable

India – An Ever-Growing Platform for Internet

While the 2016 report kind of ignored the fact, the new report brings forth the part being played by India in the global market. From one of the largest Internet userbase to high smartphones sales, India is looking as a good platform for new technologies. The 2017 Mary Meeker’s internet trends report highlights India as a potential and key market for internet trends on the planet. Mary covered all the fields ranging from e-commerce, competitive hardware and software market, and wireless data, to Android users and Internet growth.

IndiaAnEver-GrowingPlatformforInternet

Conclusion

When Mary Meeker released the reports of internet trends of 2016 and 2017, the unexpected data turned the heads of many marketing researchers. As the iOS mobile market was at its peak, a sudden increase in Android users crossed half of the market shares during early 2016. While Asian countries like India and China spotted the top positions in terms of the number of internet users in 2017, the US remained stagnant. Snapchat, the face swapping app became the new social champion among Facebook, Twitter, and WhatsApp.

2017, the year of mobile revolution recorded a shift of more than 500 million users from desktop to mobiles. The new way of internet search using ‘voice over mobile’ helped marketers to clearly understand what the customer is searching in a new dimension.

To stay relevant in the ever-changing market, marketers/businesses need to go hand in hand with innovation, which can be better achieved through customer understanding and engagement.

So this was our take on the Internet trends reports of 2016 and 2017 by Mary Meeker. Got a suggestion or something to share? Leave us your feedback in comments below.