Google Attribution Overview – Google’s Marketing Tool of 2017 in a Nutshell

Google Attribution Overview – Google’s Marketing Tool of 2017 in a Nutshell

Google made a significant announcement during its latest event – Google Marketing Next conference, in San Francisco a few weeks ago. But what’s in for you? Check out this article to know how this new tool can redefine your marketing strategies.

Before everything, let’s have a quick overview of what attribution is and what is Google Attribution.

Attribution in marketing is used as a process of identifying the causes of certain user actions and assigning these actions some credit. It is basically related to determining what media are bringing purchases from users.

There are various types of attribution models used by marketers according to their needs. Attribution works as the powerhouse of marketing as these models help marketers keep a track of their advertising campaigns and know what works and what not.

There were many issues in the earlier attribution models, calling for a better and feature-rich solution. Google plans to solve the problems faced by previous tools with Google Attribution.

Google Attribution is the latest marketing tool that aims at making it easy for marketers to derive bidding decisions using attribution data that is calculated on the basis of role they play in the complete buyer’s journey.

Let’s know what problems does Google Attribution Solves

After going through the link, now you know the three main attribution models used by marketers in their ad campaigns:

  • First Click
  • Linear
  • Last Click

The issue with all three models is that they do not assign appropriate credit to user actions and touch points as they should. First Click and Linear models assign complete credit to only one or equal credits to all, whereas in Last Click model the entire credit is given only to the last click.

This does not let marketers get a complete idea of how and what actions by users are affecting their channel and ad campaigns.

That’s one of the main reasons behind less popularity of Last Click model.

There are other points where the existing models lack. For instance, the existing attribution models do not give information about offline to online effects. As a result, marketers cannot estimate marketing impacts precisely for different marketing channels that happen later in the user’s’ journey.

So How’s The New Attribution Model Better?

Google hopes to kick out the issues faced by the existing models with the new attribution. It is advanced, makes better use of data, and give more precise insights into the media channels and their performance.

Google Attribution additionally offers one more benefits. It lets you get a complete idea about users. Here’s how.

Chasing the User

  • The new model lets you understand the entire conversion journey of a user across all channels.
  • It then lets you track the total number of touchpoints (clicks) a user connects with a brand through. This includes every insight from the first engagement with the brand to the conversion.
  • This makes it possible for you to find the ways digital channels can work together.
  • It additionally lets you explore and come with a more holistic view of overarching digital strategy, promotion of integration between different channels, devices, and mediums.

As quoted by Matt Haig, Author of “Mobile Marketing – The Message Revolution”,

“End users not technologies shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them.”

IDEALLY, the new model should make sure that every channel gets due credit for each sale, on the basis of the unique habits and nuances of consumer behavior that affects a brand. This is again something that has been missing in the existing models.

Bye Bye Last-Click

Over the past few years, the search engine giant has been working on ways to get rid of the ‘last-click’ attribution from its platforms, especially AdWords. It is due to the fact that the company wants its platforms to show modern search habits in a better way and eliminate the not-so-productive approach of Last-Click model that lays emphasis only on the last click.

In short, Google Attribution takes the data and functionalities of AdWords, Analytics, and DoubleClick Search and integrates all of them into one platform. This lets marketers link their reports without having to do further sale tagging. They can also manage performance under a single platform.

Due to native integrations, marketers can feed back the modeled conversion data into the Google AdWords or DoubleClick Search to make bidding decisions. One thing to note here is that Google Attribution’s aspect of working does not apply only to paid marketing channels like PPC and display.

Rather it applies to all channels such as:

  • Affiliate Marketing
  • Direct Traffic
  • Organic Search
  • Social Media

What will be the impact?

To get a better overview of how and what difference Google Attribution may bring to the existing marketing strategies of the marketers, let’s have an imaginary comparison between the ad campaign of the same company when it follows –

  1. Last-Click Attribution
  2. Google Attribution

Here is an example:

Let’s assume a company X with $10 million marketing budget and they decide their marketing budget according to the attribution data of the previous year.

To keep it simple, we assumed that company’s decision is only based on the last-click model’s attribution data.

Say, the previous year attribution data shows:

Paid Ads: 80%
SEO: 10%
Social Media: 10%

Using the Last Click attribution, the company will take an informed decision to allocate $8mn in Paid ads, 1mn in Social Media, and $1mn in SEO.

Let’s assume according to Google attribution, here is the attribution that it gives:

Paid Ads: 50%
SEO: 30%
Social Media: 20%

With this data, company will decide to allocate $5mn to Paid Ads, $3mn to SEO, and $2mn to Social Media.

Did you see it is very different from what the company did with the previous attribution model!

With more accurate attribution models, companies would not only be able to decide their budgets better for each marketing model but can also come up with better performing strategies.

Chief Marketing Officer at Visual IQ, Bill Muller also has something to say on marketing attribution solutions.

“Whatever your industry, determining the right metrics ultimately comes down to identifying the connective tissue that ties marketing activities to business results.”


Here’s What Google Attribution is Based on:

1. Machine-Driven Regression Attribution

Google has introduced versions of attribution to its other tools like Analytics’ Multi-channel Future reports. But these rely upon defined attribution models like

  • first click
  • Linear
  • and last click

Here Google Attribution serves with “Data Driven” attribution which according to Google, will use advanced machine learning compare purchase paths. It will also help you analyze what’s working and what’s not on the basis of a site’s own data!   What if it works? If so, then this would be no less than a variation on a ‘regression’ attribution model that uses historical data to express the weighting of credit applied to every touchpoint and give a better and precise attribution model. This is obviously something that current attribution models do not offer.

2. Don’t Miss the Data-Driven Factor

Even though the basic concept behind ‘Data-Driven’ attribution is not new, but what makes it seem better in Google Attribution is that it addresses the main issue in the regression model – TIME! So far, the time has been the main turn off behind why regression model does not find application widely. 

Being a marketer, you should know it takes time to

  • collect data
  • calculate the model
  • and derive the suitable insight out of it. 

Google Attribution fixes the issue and offers a dedicated attribution model customized to a business’ marketing activity and customers.

All this without needing manual labor, just data!

3. Content Optimization Made Easy

When it becomes easy to know how users interact with your brand throughout different devices, marketers can without much effort optimize their brand’s UI across all of them.

Now what does it mean?

Well, here’s the kicker. It means your brand will be able to rethink and optimize its content for each particular device. This way, brands can make sure that they do not miss out the engagement and dialogue factor towards audiences while they change their devices.

4. Useful for Call-to-Action or Gateway Terms

If you think from a paid search perspective, the new Google Attribution tool will give brands much-needed visibility across the call-to-action or gateway terms. 

But wait! What are these terms?

Such terms are known as keywords that help businesses in driving sales. However, these terms aren’t generally credited under a last-click attribution model.

Unlike existing attribution models, Google Attribution lets you overview the complete picture and derive smarter decisions on how these terms work with your overall keyword strategy and the benefit they bring.


Google Attribution works with less effort and more results:


  • It does not demand additional setup as it makes use of data that is already available via other Google products.
  • It then offers actionable insights into the complete purchase journey of users on a site.
  • As already mentioned above, marketers can then pass back the data to AdWords or DoubleClick Search to help with the bidding decisions.

Also, Google Attribution does not need further sale tagging.

To use the new model, all you need to do is just:

  • Link a Google Analytics view that is associated with a registered AdWords or DoubleClick Search account.
  • After you have set up your account, Attribution imports data related to performance from the respective Analytics view (the account you linked).
  • This may also include offline conversion event data that has been earlier uploaded to Google Analytics.
  • Afterward, marketers can separately assign an attribution model to specific conversion events.

Alike Analytics, they can compare models side-by-side.

Nothing Comes Perfect: Flaws in Google’s New Attribution Model

Although the new product seems to have several advantages over the existing models, it does have its own set of flaws that being a marketer you should consider first. 

  • A few of the attribution models in the tool do not offer complete picture. This means some of the models focuses only on certain activities, skipping the total number of times a user has viewed content from channels. 
  • Some models do not comprise of ‘post view’, which means your reports could have ignored the fold impressions (the ones that users never viewed). This may end up giving you false idea of a channel’s working post view. 

There’s struggle between some attribution models and cross device attribution. Attribution would not show cross-device activity that took place between a desktop user on Google and a mobile user on Facebook, unless and until the email ID used to sign in both the Android and Facebook account matches.


As for now, Google Attribution will be free to use. The company plans to make the service accessible for all marketers to bring about improvements in their current marketing and advertising practices.

Finals Words – Anything Else To Know

At present, the new model is still in its beta phase. Google will roll out the tool in the upcoming months, giving answers to the expectations, rumors, and assumptions about it, including:

  • The difference between the enterprise and the free version
  • The extent up to which the offline conversions and store visits are included
  •  TV attribution included

All these queries can be answered only in the coming months when Google will finally roll out Google Attribution. Apart from it, the other notable announcement during the event includes launch of promoted places and local inventory ads for retailers, which will let them market special offers and display whether or not the products are available at a local store. It will also offer an option to link customer loyalty cards to Google Adwords to offer a better insight on the way digital is bringing in-store sales.

All this is yet to hit worldwide, so the best option is to stay tuned with us for latest updates on Google’s latest attribution model. Till then, enjoy the beta version.

Youtube SEO: Leveraging Most Influential Channel to Broadcast Your Business

Youtube SEO: Leveraging Most Influential Channel to Broadcast Your Business

More than 1 Billion unique users visit YouTube each month and 14% of the entire Internet traffic come from YouTube. Is your Business capturing any of this traffic?

The Internet never gets bored of watching videos and as you know, the major source of online videos is YouTube. It is the second largest search engine after Google with 100 hours of content uploaded every month. It is the primary way to learn and understand from anything to everything.

Because of being the most popular online video platform worldwide, it has become the goldmine of targeted users for business owners and online marketers. If you weren’t ranking high on this most visited website in the world, it’s the time for you to start thinking about it immediately. To take the full advantage of the opportunities offered by YouTube, you need to optimize it to rank your video content.

But how much SEO video marketing will help you in getting more traffic and high ranking on YouTube? How optimizing the YouTube videos can benefit you? Let’s understand the importance of SEO for a YouTube channel.

1. Search Engine Rankings

As YouTube is owned by Google, video results from YouTube often appear within the organic search results on Google itself. Also, Google wants to show the types of content that are most applicable to user’s query. That means many queries will have video results within the SERP. Google knows that many people find video explanation easier to understand than a standard article. So this means that a well-optimized video can get a place prominently on Google, drawing more traffic and to help you to establish your Brand.

2. A Video is better than a Website

Videos already make 64 percent of total internet traffic. If a picture is worth a thousand words then a video has much more worth. If you are searching for “how to..” kind of information, what would you prefer – read an article or watch a video? Of course, you’ll not make effort to search, read and scroll a website and will prefer a video that will easily explain you the things that too in action with one click. Videos are actually more engaging than text information. This is because much information is crammed into one message thus, consumers can remember videos easily. If we talk specifically about YouTube videos, then you because of very high Domain Authority and already millions of established backlinks, the video will rank higher than a website.

3. Build trustworthy audience

With the feature of subscribing, you can have a collection of reliable people that are interested in your YouTube channel and actually enjoy your videos. These people will come back and explore your website for latest update. Subscribing is also an important user experience signal that YouTube uses to rank your video.

Now as we know the significance, let’s explore how to rank youtube videos on first page of Google to make sure your videos are discovered, watched and shared by your targeted audience.

1. Find Video Keywords

Like web SEO, YouTube video optimization also starts with keyword research. In this, you have to find video keywords i.e. the keywords that have results on the first page of Google.

There is a supercooled trick to choose video keywords.

Consider you optimize video around a keyword that has no video results on google. In this case, you will get traffic only from youtube. But if you optimize your video keywords for Google, you will get the targeted traffic from both Google and youtube to your video.

The best way to find video keywords is to search keywords in your niche manually and through  Google Keyword Planner.

Next step is to check whether the keywords finalized by you have YouTube search results.

Now, you have to the check if the keywords have enough volume. Don’t go for massive volume. According to Brian Dean, 300 searches per month is a minimum for Google. It’s because if you get 300 searches in Google then you’ll get enough searches on youtube itself.

2. Put More and More on Video

More you make your video awesome, more you’ll get out of it. You can hire even a videographer for that. You can also choose some inexpensive method to create a quality and interesting video.

Quality is important because it will directly affect the user engagement which is really a big ranking signal.

If your video is not valuable, no matter how perfectly you have optimized it.. It will never rank.

YouTube judge your video’s quality based on user interactions. Unlike Google, it doesn’t use backlinks and other signals to test the quality of your content.

Common user metrics are:

  • Video Retention-: The percentage of people that watch your video.
  • Comments-: Comments show that your video interests people.
  • Subscribes:-: If your video is amazing, people will subscribe to your YouTube channel. It is a big signal to youtube.

  • Shares-:Number of people that shared your video on social media.


  • Favorites-:Total number of people that favorite your video or added to the “watch later” playlist.
  • Thumbs up/ Thumbs down-:Likes and unlikes to your videos.

One additional tip is that make your video at least 5 minutes longer.

For example: on finding “local SEO techniques” on Youtube, the videos with time period more than 1 hour are ranking high as compared to other videos.

local SEO techniques

Longer videos surpass shorter videos on Google and youtube.

Also, don’t worry if your video is getting longer. Go for it. If it’s fantastic, people will see it.

3. Keeping in mind YouTube SEO while uploading it

Filename :- After creating an awesome video, make sure you put the keyword in your video filename while uploading. This will let the search engines know the niche of your video.  For example: If you want to rank for “Height growing tips”, you did want to name it as height_growing_tips_video.mp4.

Video Title :-
The Title of the video should be at least of 5 words. This will give a look of natural title and in that way, you can also include your keyword without keyword stuffing.

It will be more beneficial for you if you can put the keyword in the starting of the title.

Description :- This is very important because Google and youtube can’t understand your videos. They actually rely on the description of the video you provide.

Below are the basic guidelines for creating amazing optimized description:

  • Add link in the description

  • Include your keyword in the first 25 words of your content

  • Insert the keyword 3-4 times in the description

  • It should be of at least 250 words


Tags :- You can skip them as they are not super-important but they also don’t hurt. Just add keywords for the search engines to make them understand what your video is all about.

It will not only rank you for your keyword but will also show up as a related video in the sidebar portion of youtube.

Videos with the similar tag will add you in their sidebar.

4. Working on Video Views 

To rank for competitive keywords, you need to work on views. Views are directly proportional to the rankings, more the views more the ranking will be.

But the views should be real because youtube can catch fake views. To get the genuine targeted traffic, you can follow these techniques.

Video link in email signature

People email you when they like you. As many of us get a huge number of emails daily, you can add the link of your latest video in your email signature. Links in the email signature generates higher CTR.

Quora and other Online Communities

Quora, Yahoo Answers, and other Q&A are the most popular sites on the internet. Posting links to these sites where people are so much desperate to get information can generate an extremely huge traffic but that doesn’t mean that you spam these websites. They will ban you.

What you have to do is just search a question related to your video topic. Then thoroughly answer the question and add a link to your video. You can also embed your link in the answer.

Quora and other Online Communities

This will instantly get your video a few hundred very high-quality views.

Now, as you’ve uploaded and shared your video, it’s time see who is actually watching your videos. We can use Youtube Analytics here…

It will help you in understanding your audience and how they are engaging with your audience.

Go to your Youtube channel page and click on views on the top.



Click on views to go to  analytics directly.

Youtube analytics directly

This is the overview of your analytics. It has default settings of showing data of 28 days but it can be changed. For a quick snapshot of your performance, the overview section is the best place to go.

Each category has on the overview page has its own dedicated page with a more detailed explanation.

Watch time reports

The Watch time report gives a deep insight of the overall performance of your channel and can also help you in providing performance analytics of individual videos.

Within the watch time, you will see:

  • Watch time:

See which video of your channel is watched for how many minutes. Not only this, you also the views, You tube Red watch time, Youtube Red views, their geography, date and much more.

  • Audience retention:

It will let you know how much video of yours is being watched out on an average. It also shows the last column of average percentage viewed according to video, date, and geography.

  • Demographics:

Other than views, you can also see the demographic breakdown of your audience along with the watch time. Currently, it is divided into three insights: gender, age, and geography. For a local business, it can provide you with a helpful look into whether the videos are reaching the right audience of your business or not.

  • Playback locations:

It is one of the best features that you can find out that along with youtube, where your videos are embedded along with their views and watch time. People can share the videos on their websites and blogs. This is a great way to find the sites on which your videos are being viewed.

Playback locations


  • Traffic sources:

You can easily find out how people are finding your videos through youtube analytics. Common types of sources include YouTube search, YouTube suggested videos, YouTube search, and YouTube advertising.

  • Devices:

This report will let you know the devices and operating systems that people are watching your videos on. Common devices are the computer, mobile phones, tablets, TV and Game console. You can also dive deep in their own breakdown.

  • Engagement reports

After building an audience and sharing content on YouTube, you’ll wish to have an awareness of the type of engagement generated by the videos. Below are the different Engagement reports available in YouTube Analytics:

  • Subscribers

This is a great measure to calculate the success of your video content. It will let you know how many people have subscribed and unsubscribed to your channel. You should get more subscribers by thinking about what people are searching for and then creating a valuable content for them.

  • Likes and dislikes

It will help you to know the response of the people to your videos – both positive and negative. The interesting videos are supposed to get the most amount of likes. Other may not generate the same amount of likes but may play an important role in YouTube Strategy.

  • Favorites

It is a great indicator of engagement for your video. This report will let you know when the video is marked as a favorite and also when it is unmarked. After marking up, it will become a part of their favorite category on their personal YouTube profile.

  • Comments

Count how many comments you receive on each of your videos. It can be a great way to interact with the targeted audience. It will be best for you if you respond quickly to them. Try to avoid arguing in a comment thread as it will make you more professional.

In the end, it’s up to you on creating and optimizing YouTube videos. You should focus on your targeted audience to increase the level of relevancy. Make sure you ask your viewers to like, comment and share your videos in the end. You can also embed your videos within the blog post as it will help you in getting more traffic.

You will definitely see a hike in your YouTube video visitors if you religiously follow the above SEO tips. If you know any other SEO hack for YouTube videos or another innovative benefit of YouTube SEO, feel free to share with us via comments. Also, don’t forget to share this useful resource with your YouTuber friends on your Facebook and Google plus profile.

A Manual To Become A Prominent Social Influencer

A Manual To Become A Prominent Social Influencer

Becoming a Social Influencer has become one of the most effective ways to capture the modern day’s customers. The impact of influencers is going to increase with the time. It is now a powerful strategy to reach the audience in a non-pushy and non-promotional way.  They are seen as the leaders or the experts in their fields. There are a number of strategies to become a social influencer. But how to reach there? What are the key factors to be a proficient online influencer?

1. Always be Authentic

Inauthenticity for your own gains and being dishonest with your customers can put you into trouble. It is very important to be true, to yourself and your audience, to become a successful influencer. In Social Media, being inauthentic, just to help your gains and saying the things right, even if you are not sure about it, will create a dishonest reputation in your followers. This is the basic thing for becoming an influencer.

2. Build Audience

To represent yourself, you need to have a group of audience. You should Focus on quality of audience rather than the quality of them. Huge followers look good, but quality followers create engagement, impression, and reputation of your content over here. Try to find the Answers to these questions – Do your followers read your content? Do they trust you? If not, then you might be targeting wrong audience. Review your audience and their interests according to the content you are providing.

3. An Active and Useful Presence

Nowadays, many people are putting their content on social networking sites. It’s essential to stand out from them.  It would be a good idea to focus on a specific topic by going deep in that with messaging, engagements and content. Try to be the best and unique information provider for what you want to be influential for.

4. Don’t always Promote your Company

Many people believe that content marketing is just always writing about your company’s services and products. They think it’s only a way to show people how great and helpful products they are providing to them. Well, this perception is wrong. This kind of marketing is just a small part. A good rule is to provide 80% of the informative and useful content and 10-20% of the promotional content to the users.

5. Focus on Niche

Becoming a big fish in a small pond is very easy. Zeroing in any specific area(that you love and know all about it) will keep you on track and will lead you to get a status of influencer very quickly. You can generalize your niche later after setting your feet as an influencer.

6. Express Opinion

The influencer should freely express his thoughts and opinions without focussing on the fact that whether it is popular or not. This will make you stand out from others. He should be able to add the comments and opinions in the discussion and create reactions of it.

7. Guest Blogging

It is one of the quickest ways to gain the status of the influencer to share your unique content to other websites also. It increases visibility and traffic to your blog. After publishing content, let people know about it by sharing the link on facebook and twitter. Also put an eye on its comments, so that you can respond quickly to the remarks and questions. The benefits of Guest posting are numerous and can prove very effective for influencers.

8. Read Everyday

It’s important to stay up-to-date with the latest and the specific topics to gain valuable insights. Study expert opinions, case studies and news shared or published by your trustworthy people. This will enhance your knowledge and you will be able to give facts according to the references.

6 Principal Design Practices For A Perfect Landing Page

6 Principal Design Practices For A Perfect Landing Page

Landing page is a primary and a definitive part of successful inbound marketing practices. This page totally affect the leads, so every campaign you perform should be connected to a custom page – opposite to an ambiguous homepage where the visitors don’t know where to go. It is a quite tricky task to do. There are many elements of landing page that are supposed to be best.  Although there is no particular formula to get the perfect landing page, but there are some common rules that can help you in getting the perfect one.

Test As A User

While thinking of your landing page, it’s better to put yourself first in the visitor’s shoe. Ask some questions from yourself.

  • What information is important to effectively convey the key message to the visitor?
  • What are the main features in the user’s mind?
  • How can the products and services be communicated to the visitor?

Understanding user and his behavior are essential as it is key to get the desired results from the landing page. You can get a better acknowledgment of how user comes to your website and what he prefers. It will also give an idea of the formatting of elements in the page.

Use A Strong Call-To-Action That Stands Out

CTA is the action that you want from your client to click on. Whatever may the objective of landing page, we just want conversions. It’s very important for users to know what to do next after reading the landing page content. For this reason, it’s better to make your call-to-action big and above the fold. Using directional signs to your CTA is also a good practice. You can use words like “free”, “download now”, “buy”, etc navigate to this web-site. to attract the visitors as these words are more likely to get clicked. The CTA button should be bright, big and should stand out of the entire page.

Use Products Images and Videos

Creating a tempting video and image is the first step of engaging audience. Using videos of testimonials and images of the product can give a positive impact on the visitors. It will give them an extra push to look further.  Make sure you choose the images relevant to the content and is optimized. Including too many over-the-top images is also a bad idea as it will distract the user from the main content. So, choose images and videos wisely.

Compact and Clear Page Headlines

Your headline is the main thing that your customers will see on the landing page. It is very important that the headline and the content complement each other.  Having a consistent content between the ad and the landing page content is crucial. Also, the headline should not be complicated and bore and should attract them to take a deeper look of the page. It should tell people that what is the page about. Limiting your headline to six words would be a good practice.

Get To The Point

While designing the landing page, keep the things simple and get straight to the point. People come to your page for a reason. You should make sure that you address that reason clearly showing what services and products you are providing, are related to their interests and needs. Use clear headers, sub headers and bullets for points to make your content concise.

Using Contrasting Colors

Landing page designs are very important for online success. If you can’t clearly gat the attention of your visitor, then will loose them forever. You will always want your CTA to pop off clearly from your landing page. For this, make sure it’s easy for your visitors to know that from where they should complete the action. That’s why choosing the right colors for CTA is also crucial to grab the visitor’s attention.

5 Powerful Inbound Marketing Techniques Every Business Should Use

5 Powerful Inbound Marketing Techniques Every Business Should Use

To grow your Business in the current scenario, you either adopt Inbound Marketing or fall by the wayside as your customer flocks to your competitors. When you embrace Inbound Marketing, you will be capturing leads like an expert hunter.

Inbound Marketing is the technique of getting found by the customers, who are already searching for your products and services online. These techniques are more natural, targeted and cost effective for reaching today’s customer as compared to the old outbound strategies.

Imagine the Situation:

Which person do you think will be more likely to buy a car? a) A person who has received a message “Buy this car!” or b) A person who was searching for the car and found the perfect one on his own. Well, we all know the obvious winner. Let’s take another situation: There are 2 things, one is a pop ad (outbound) and other is a funny infographic (inbound) that you choose to look at. Which is more natural and likely to engage? Again the Inbound.

The above situations are enough to convince you that Inbound Marketing is better for driving leads and sales. Below are the 5 powerful elements of it:



Search Engine Optimization is the process of optimizing the content and structure of the website so that you can receive organic placement in SERPs. A quality website and optimized content ensure that Google will index your site’s content to appear free for the people searching.

It comprises of complicated techniques, but which is more important? Start by identifying and utilizing the important keywords which are having high search volume. Using long phrases over 2-word keyword is better. Google keyword planner, moz, and many other tools can be used to find influential and important keywords.



Although PPC is paid, but still considered as inbound because it is shown on the top of SERPs for relevant customer queries. You don’t have to find the clients as they will find you according to their requirements. It gives a big opportunity to grow the online business with more profit.



After getting customers from PPC and SEO, you need to provide good content to them.  Using fresh and useful content for stopping them on your site is a critical factor. Your content should address their queries and hence reduce the bounce rate. The more educational content you create, the more customers will remain engaged in the sales process.


Now, what? You will not get the profitable result of your content until you promote it with Social Media. Creating a content is just a small piece of work. You can ensure that the content reaches to the targeted audience by Social Media. Your clients can be on multiple channels including Facebook, Twitter, Pinterest and many more.

You need to figure out that which channel is best for the promotion of your content. It’s better to create a Social Media Promotion plan so that you can analyze the metrics efficiently and can have more experiments.


Guest Blogging is ideal for getting strong backlinks and bigger audience at the same time. It will not only drive the traffic to your site but will also increase the revenue. However, not all guest posts yield good results. You should understand that how to effectively produce the right content.

There are thousands of inbound techniques to grow your business, but these 5 are powerful for a start. Pick one, try and see the impact it makes on your business.